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HubSpot Product & Services Catalog

Looking for more details about HubSpot’s products and services? Here, you’ll find an overview of our pricing, product descriptions, features associated with each subscription, and any limits that apply.

If you have questions, reach out to your HubSpot rep or call our sales team at +1 888-482-7768.

Technical Limits

The following limits apply to any of HubSpot's APIs. If you have questions about the APIs you can post them in our developer forum.

Each of HubSpot's product editions include a base number of API calls. If you need more, you can increase your included API call volume for your integrations between your HubSpot account and other services.

Each capacity pack adds 1 million more calls per day on top of the API calls included in your base subscription edition. 

Product Edition

Included Daily API Calls

 +1 Capacity Pack
(+$500/Month)*

+2 Capacity Packs
(+$1,000/Month)*

Free & Starter
250,000
 1,250,000
2,250,000
Professional
650,000
1,650,000
2,650,000
Enterprise
1,000,000
2,000,000
3,000,000

Each of HubSpot's product editions include a base API rate limit. If you need to raise your limit, you can purchase a capacity pack. Capacity packs increase your rate limit to 250 requests per 10 seconds.
Product Edition
Included Rate Limit
+1 Capacity Pack
(+$500/Month)
+2 Capacity Packs
(+$1,000/Month)
Free & Starter
100 total per 10 secs
350 total per 10 secs
600 total per 10 secs
Professional
190 total per 10 secs
440 total per 10 secs
690 total per 10 secs
Enterprise
190 total per 10 secs
440 total per 10 secs
690 total per 10 secs

The following limits apply to associations between object records in HubSpot Smart CRM. Learn more about creating and managing associations.
  • An “association type” describes the relationship between two unique object pairs (e.g., contacts to companies, companies to deals).
  • An “association limit” is a per-record and per-association-type limit, and each individual object record is subject to the limits listed above.

For example, for paying customers, each individual company record in your CRM may have up to 250,000 associated contacts. In this example, the contact::company relationship is the association type, and 250,000 is the association limit between contacts and companies.

Association limits are enforced at the record level, and are non-summable and non-cumulative. Limit capacity is not shared between all object records and associations of the same type, nor can unused limit capacity be transferred to other object records or association types.

Please note that in some cases, integrations with certain third-party platforms might further limit association volume or overall association capabilities.

Product Edition
Per-Record Association Limits
Free
10,000
Starter, Professional, or Enterprise
250,000

Exceptions (for all subscriptions, free and paid)

Association Type
Association Limit
Associated records per engagement
1,000
Associated contacts per deal
1,000
Associated companies per deal
1,000
Associated tickets per deal
1,000
Associated line items per deal
10,000
Associated deals per contact
10,000
Associated quotes per deal
100
Associated form submissions per contact
1,000
Associated products per deal
10,000
Associated deals per product record
100,000 (free subscriptions), 1 million (paid subscriptions)

Accounts and Users

Feature
Limit (Per Account)
Domains
100
Email aliases
100
Users
2,500

Website and Content

Feature
Limit (Per Account)
Blogs
100
Blog authors
2,000
Blog posts
10,000
Blog tags
5,000
Hosted videos
50
Landing pages
10,000
Primary subdomains
1 per content type, in addition to subdomains included as part of the product package (if any)
URL mappings (flexible)
1,500
URL mappings (static)
10,000
Website pages
10,000

CRM

Feature
Limit (Per Account)
Contacts
1,000 (free accounts), 15 million (paid accounts)
Custom object associations
9 defined associations between each custom object type and other object types
Values per picklist property
1,000
Contact profile update activities
30,000 updates

Forms, CTAs, and Tracking

Feature
Limit (Per Account)
Calls-to-action
20,000 across all accounts and product editions
Collected forms
10,000
Forms
10,000
Form fields per form
1,000
Form submissions per contact
1,000

Conversations and Inbox

Feature
Limit (Per Account)
Chatbots
1,000
HubSpot-hosted email channels in the shared inbox
650
Live chat widgets
1,000
Message routing (from live chat, chatbots, and team email)
Only to users with a paid Sales or Service Seat
Shared inboxes
200

Knowledge Base

Feature
Limit
Articles
10,000 per account
Categories
1,000 per knowledge base
Tags
5,000 per account

Dev and Design Customization

Feature
Limit (Per Account)
Design manager files
5,000
Design manager folders
2,000
Design manager layouts
5,000
Design manager modules
5,000
Design manager templates
5,000
Design manager themes
1,000
Dynamic personalization sources/table usage for a web page
Up to 10 times per HubDB table, CRM object, or custom object
Folders
500
HubDB rows (total) 
1 million
HubDB tables per account
1,000
Rows per HubDB table
10,000
Serverless function endpoints 
100
Serverless function invocations per page/email
10

Social Media

Feature
Limit (Per Account)
Connected social accounts
300
Organic social posts
10,000 per month
Post scheduling
Up to 3 years ahead

Goals, Events, Surveys, and Reporting

Feature
Limit (Per Account)
Assets per asset type per marketing campaign
10,000
Custom goals
1,000
Custom events
500, each with up to 50 properties
Legacy events
2,000
Custom surveys
100
Customer experience surveys
50
Customer satisfaction surveys
100
NPS surveys
50

Data Hub and Data Studio

Feature
Limit (Per Account)
Datasets (data studio)
200
AI columns per dataset (data studio)
25 (Data Hub Professional), 50 (Data Hub Enterprise)
Joined sources per dataset (data studio)
5
Property columns per dataset (data studio)
100 (Data Hub Professional), 150 (Data Hub Enterprise)
Data ingested into data studio from external data sources
10 GB
Maximum columns per dataset (data studio)
150 (Data Hub Professional), 250 (Data Hub Enterprise)
Formula columns per dataset (data studio) 
25 (Data Hub Professional), 50 (Data Hub Enterprise)
Events per data source
10 million (Data Hub Professional), 100 million (Data Hub Enterprise)
External rows stored
10 million (Data Hub Professional), 30 million (Data Hub Enterprise)
Updates per month across all Data Hub apps
10 million (Data Hub Professional), 25 million (Data Hub Enterprise)