The following limits apply to associations between object records in HubSpot Smart CRM. Learn more about creating and managing associations.
- An “association type” describes the relationship between two unique object pairs (e.g., contacts to companies, companies to deals).
- An “association limit” is a per-record and per-association-type limit, and each individual object record is subject to the limits listed above.
For example, for paying customers, each individual company record in your CRM may have up to 250,000 associated contacts. In this example, the contact::company relationship is the association type, and 250,000 is the association limit between contacts and companies.
Association limits are enforced at the record level, and are non-summable and non-cumulative. Limit capacity is not shared between all object records and associations of the same type, nor can unused limit capacity be transferred to other object records or association types.
Please note that in some cases, integrations with certain third-party platforms might further limit association volume or overall association capabilities.