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HubSpot Products & Services Catalog

HubSpot is a customer platform consisting of six premium products — Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub — all connected by HubSpot’s Smart CRM, an AI-powered system of record that unifies customer data across your teams. Below, you’ll find a high-level description of each product, a list of features associated with each product package, and any limits that apply.

HubSpot’s API Limits

The following limits apply to any of HubSpot's APIs. If you have questions about the APIs you can post them in the developer forum.

API Calls

Each of HubSpot’s plans include a base number of API calls. If you need more, you can increase your included API call volume for your integrations between your HubSpot account and other services. Each capacity pack will add an additional 1,000,000 calls per day on top of the API calls included in your base subscription tier.

PLAN TIER

INCLUDED DAILY API CALLS

 +1 CAPACITY PACK 
(+$500/MO)

+2 CAPACITY PACKS* 
(+$1,000/MO)
Free & Starter
250,000
 1,250,000
2,250,000
Professional
650,000
1,650,000
2,650,000
Enterprise
1,000,000
2,000,000
3,000,000

* The API Limit Increase is available as a limit increase to any edition of Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, or Commerce Hub. Customers are allowed to purchase a maximum of two capacity packs.

API Rate Limits

Each of HubSpot’s plans include a base API rate limit. If you need to raise your limit, you can purchase a capacity pack. Capacity packs increase your rate limit to 250 requests per 10-seconds.
PLAN TIER
INCLUDED RATE LIMIT
+1 CAPACITY PACK 
(+$500/MO)
+2 CAPACITY PACKS 
(+$1,000/MO)
Free & Starter
100 per 10 sec
250 per 10 sec
250 per 10 sec

Intervals of 5 minutes or more API polling limit. Up to 5% of total syncs failed API requests limit

CRM Record Association Limits

 The following limits apply to associations between object records in HubSpot Smart CRM. Learn more about creating and managing associations.
  • An “association type” describes the relationship between two unique object pairs (e.g., contacts to companies, companies to deals).
  • An “association limit” is a per-record and per-association-type limit, and each individual object record is subject to the limits listed above.
For example, for paying customers, each individual company record in your CRM may have up to 50,000 associated contacts. In this example, the contact::company relationship is the association type, and 50,000 is the association limit between contacts and companies.
Association limits are enforced at the record level, and are non-summable and non-cumulative. Limit capacity is not shared between all object records and associations of the same type, nor can unused limit capacity be transferred to other object records or association types.
Please note that in some cases, integrations with certain third-party platforms might further limit association volume or overall association capabilities.  
ACCOUNT TYPE
PER-RECORD ASSOCIATION LIMITS
Free
10,000
Starter, Professional or Enterprise
250,000

Exceptions (for all editions, paid and free):

ASSOCIATION TYPE
ASSOCIATION LIMIT
Associated records per engagement
1,000
Associated contacts per deal
1,000
Associated companies per deal
1,000
Associated tickets per deal
1,000
Associated line items per deal
10,000
Associated deals per contact
1,000
Associated quotes per deal
100
Associated form submissions per contact
1,000
Associated products per deal
10,000
Deals per product record
100,000 (Free), 1,000,000 (Paid)

Account & User Limits

FEATURE
LIMIT
Users per account
2,500
Domains per account
100
Primary subdomains
1 per content type
Email aliases
100
Shared inboxes
200
HubSpot-hosted inbox channels
650

Content & Website Limits

FEATURE
LIMIT
Landing pages
10,000
Website pages
10,000
Blogs
100
Blog posts
10,000
Blog tags
5,000
Blog authors
2,000
Case studies
10,000
Calls-to-action (CTAs)
20,000
Hosted videos
50
URL mappings (flexible)
1,500

Forms, CTAs & Tracking

FEATURE
LIMIT
Forms
10,000
Collected forms
10,000
Form fields per form
1,000
Form submissions per contact
1,000

Conversations & Inbox

FEATURE
LIMIT
Live chat widgets
1,000
Chatbots
1,000
Message routing
Only to paid Sales/Service seats
HubSpot-hosted inbox channels
650

Knowledge Base

FEATURE
LIMIT
Articles
10,000
Tags
5,000
Categories
1000

Dev & Customization (HubDB, Serverless, Design Tools)

FEATURE
LIMIT
HubDB tables
1,000
HubDB rows (total)
1 million
Rows per HubDB table
10,000
Dynamic personalization sources/table usage
10 per page/email
Serverless function endpoints
100
Serverless function invocations per page/email
10*
Design manager themes
1,000
Design manager layouts
5,000
Design manager templates
5,000
Design manager files
5,000
Design manager folders
2,000
Folders (general)
500
Custom object relationships
9 per custom object

Social Media

FEATURE
LIMIT
Connected social accounts
300
Organic social posts
10,000 per month
Post scheduling
Up to 3 years ahead

Surveys, Goals & Reporting

FEATURE
LIMIT
Customer experience surveys
50
NPS surveys
50
Customer satisfaction surveys
100
Custom surveys
100
Custom goals
1,000