HubSpot Products & Services Catalog

HubSpot is a customer platform consisting of six premium products — Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub — all connected by HubSpot’s Smart CRM, an AI-powered system of record that unifies customer data across your teams. Below, you’ll find a high-level description of each product, a list of features associated with each product package, and any limits that apply.

Smart CRM

Solutions to Your Top Smart CRM Challenges

HubSpot’s CRM software is an AI-powered system of record connecting all your HubSpot products. It's customizable for your unique business needs, leverages real-time insights to make smart recommendations, and serves as the underlying database that unifies your customer data across your teams.Smart CRM features are automatically included with the purchase of the Starter, Professional, or Enterprise edition of any premium product.

Smart CRM is also available to purchase as a standalone product, available in three editions — Starter, Professional, or Enterprise. There is also select CRM functionality in our free tools.

Smart CRM Pricing

Feature	Starter edition Starts at $20/month per seat Get a demo Get a demo of Smart CRM Starter	Professional edition Starts at $1,450/month per seat Get a demo Get a demo of Smart CRM Professional	Enterprise edition Starts at $4,700/month per seat
HubSpot Credits	Includes 500 per month	Includes 5,000 per month	Includes 10,000 per month
Also includes:	All Free Tools (with HubSpot branding removed)	All Free Tools (with HubSpot branding removed)	All Free Tools (with HubSpot branding removed)
1:1 Technical Support	Email and Chat	Email, Chat & Phone	Email, Chat & Phone

Smart CRM Features

Feature	Starter edition Priced with product Get a demo Get a demo of Smart CRM	Professional edition Priced with product Get a demo Get a demo of Smart CRM	Enterprise edition Priced with product Get a demo Get a demo of Smart CRM
Standard sandbox account Standard sandbox account Experiment with elements of the user and customer experience before deploying them live within your production account.	—	—	One standard sandbox. Import up to 200K records per type: contacts, companies, deals, tickets, custom objects, carts, invoices, marketing events, and orders. In workflows, enroll up to 100K records per day per sandbox.
Sensitive Data	—	—	—
Intent signals Intent signals Track your highest-value companies and contacts. Enriching them with signals that can include funding announcements, high-intent page visits, and job changes.
Data quality overview Data quality overview Monitor your CRM data health and take quick action to fix duplicates, formatting issues, and missing data from one centralized place that keeps your teams and AI working with clean, reliable information.	Scan account for data quality issues every 2 weeks.	Scan account for data quality issues every 2 weeks.	Scan account for data quality issues every 2 weeks.
Duplicate management Duplicate management Use artificial intelligence to identify and merge duplicate records.	—
AI-powered data formatting recommendations AI-powered data formatting recommendations Use AI to keep your CRM data clean, consistent, and reliable.
Custom properties Custom properties Associate specific data points with contacts, companies, and deals.	1,000 custom properties per object.	1,000 custom properties per object.	1,000 custom properties per object.
Calculated properties Calculated properties Create fields that roll up data from other fields. Calculate things like commissions and splits.	—	40 calculated properties	200 calculated properties
Smart properties Smart properties Leverage AI to research and answer questions about company records, sourcing information from across the internet.
Field-level permissions Field-level permissions Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.	—	—
Breeze data agent (Beta) Breeze data agent Requires Sales Seat Allows Sensitive Data in Enterprise Enrichment Feature Research and answer custom questions about your customers with an AI-powered data agent that analyzes your CRM, calls, emails, documents, and the web — giving you insights you need without the manual work. Breeze data agent consumes HubSpot Credits.	Enrich custom company properties with AI.n10 HubSpot Credits per enriched record.	Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio.n10 HubSpot Credits per enriched record.	Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio.n10 HubSpot Credits per enriched record.
Data Agent Data Agent The HubSpot Data Agent allows customers to create custom transformations of their data. Think of it as a data operations power tool that lets users use the power of LLMS to improve their CRM data at scale.	10 HubSpot Credits per enriched record.	10 HubSpot Credits per enriched record.	10 HubSpot Credits per enriched record.
AI insights on CRM index pages (Beta) AI insights on CRM index pages Discover data insights directly on the CRM index page with AI-powered anomaly detection and optimization that surfaces recommendations contextually.	—	—
Custom events Custom events Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.	—	—	Limited to 500 event definitions and 30 million completions per month.
Custom objects Custom objects Store almost any type of data in HubSpot, including subscriptions, locations, shipments, events, and more. View custom object records, set up workflows, and run reports on the data associated with custom objects. Also available on mobile.	—	—	Up to 10 object definitions, 1,000,000 total custom object records, and 50 custom object pipelines.
Contact enrichment Contact enrichment Enrich contact records with key attributes like role, employer, location, social media links, and more.
Object Tags Object Tags Create rules that automatically apply color-coded tags to objects in your subscription, appearing on the board view, table view, and record page.	20	40	80

Feature	Starter edition Priced with product Get a demo Get a demo of Smart CRM	Professional edition Priced with product Get a demo Get a demo of Smart CRM	Enterprise edition Priced with product Get a demo Get a demo of Smart CRM
Deal pipeline Deal pipeline Keep track of deals and predict future revenue based on how likely they are to close.	2 deal pipelines	15 deal pipelines	100 deal pipelines
Shared inbox Shared inbox Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale.	Limited to 1 inbox	Up to 100 inboxes	Up to 200 inboxes
Reporting dashboard Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve.	30 dashboards, 50 reports per dashboard	325 dashboards, 50 reports per dashboard.	100 dashboards, 50 reports per dashboard
Custom reporting Custom reporting Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.	—	Up to 100 custom reports and 10 million events per custom reporting query	Up to 500 custom reports and 100 million events per custom reporting query
Projects Projects Manage projects in the same place your customer data lives and your go-to-market team already works.
Breeze Assistant Breeze Assistant An AI-powered assistant available everywhere you go in HubSpot. With Breeze Copilot, you can get personalized insights and recommendations about leads, customers, and engagements; generate content; and get routine tasks done quickly in your HubSpot Smart CRM.
User management User management Add new users, or deactivate or remove existing users from your HubSpot account.
Permission sets Permission sets Quickly configure user permissions, such as access to marketing and website tools.	Permission templates only.	Permission templates only.	Customize and save your own permission sets
Teams Teams Organize your users into teams, based on region, business unit, product line, or more. Assign marketing assets and database records to teams. And get regular team performance reports too.	—	Up to 10 teams	Up to 300 teams plus ways to organize them
Admin notifications management Admin notifications management Set up default notifications for all users in your account, or create notification profiles by role.	—	—
Log in as another user Log in as another user Allow HubSpot users with super admin permissions to temporarily sign in as a different user.	—	—
Presets Presets As an admin, easily configure users and teams within your HubSpot account. Create email signatures, manage notifications, and choose defaults such as home screen, dashboard, language, and date and number format.	—	Up to 5 presets.	Up to 100 presets.
Custom user permissions Custom user permissions Set and edit the level of access for each new or existing user. Control what tools they can use and whether they can view, edit, or communicate with different object records. Manage access to select CRM activities to establish operating boundaries. At any time, export and view all users and their permissions.
User object custom properties User object custom properties View, customize, and manage user properties and preferences for every user in your HubSpot account.	—	—
Single sign-on Single sign-on Let users sign in to HubSpot using single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.	—
Organize teams Organize teams Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.	—	—	Up to 300 teams
Standard CRM interface configuration Standard CRM interface configuration Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.	Create up to 10 custom tabs on record pages.	Create up to 1,000 team views across record pages and preview sidebars, up to 50 views on index pages per user, and up to 10 custom tabs.	Create up to 1,000 team views across record pages and preview sidebars, up to 50 views on index pages per user, and up to 10 custom tabs.
HubSpot mobile app HubSpot mobile app Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.
Organize teams Organize teams Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.	—	—	Up to 300 teams
Standard CRM interface configuration Standard CRM interface configuration Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.	Create up to 10 custom tabs on record pages.	Create up to 1,000 team views across record pages and preview sidebars, up to 50 views on index pages per user, and up to 10 custom tabs.	Create up to 1,000 team views across record pages and preview sidebars, up to 50 views on index pages per user, and up to 10 custom tabs.
Breeze Customer Agent Breeze Customer Agent Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.	—	50 HubSpot Credits per conversation	50 HubSpot Credits per conversation

Feature	Starter edition Priced with product Get a demo Get a demo of Smart CRM	Professional edition Priced with product Get a demo Get a demo of Smart CRM	Enterprise edition Priced with product Get a demo Get a demo of Smart CRM
Salesforce integration Salesforce integration Keep your Salesforce and HubSpot data in sync and up-to-date.	—	500 field mappings 10,000 Salesforce owners 1 account	500 field mappings 10,000 Salesforce owners 1 account
Salesforce custom object sync Salesforce custom object sync Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.	—	—
Slack integration Slack integration Create tasks, get notifications, see and share contacts -- directly in Slack. No more switching between tools.
CRM Import CRM Import Allows users to efficiently bulk upload and update various CRM records and activities (like contacts, companies, deals, and notes) from spreadsheets, with intelligent mapping and deduplication features.	Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API	Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API	Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API

Marketing Hub

Solutions to Your Top Marketing Challenges

HubSpot’s marketing automation software is designed to help you generate leads and automate marketing to drive growth. It offers the tools you need to increase revenue through high-quality leads, save time and resources, and measure and optimize campaigns — all on one powerful, easy-to-use platform. Marketing Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Marketing Hub Pricing

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Marketing Hub	Professional edition $890/mo Get a demo Get a demo of Marketing Hub Professional	Enterprise edition $3,600/mo Get a demo Get a demo of Marketing Hub Enterprise
Seats	Includes 1 Core Seat	Includes 3 Core Seats	Includes 5 Core Seats
Marketing Contacts Marketing Contact Pricing Types of Contacts: Marketing Contacts: Marketing contacts can be sent marketing emails and be targeted with ads manually or with automation if it’s included in your subscription. Non-Marketing Contacts: Non-marketing contacts cannot be sent marketing emails and cannot be targeted with ads. You can designate contacts as marketing contacts at any time, and your changes will take effect immediately. You can also designate contacts as non-marketing contacts at any time. However, those changes will take effect only at the start of the following month or your contract renewal date — whichever comes first — and your contact tier pricing cannot be downgraded until your contract renewal date. If you exceed your marketing contacts tier at any time, you will be billed immediately. The fee for marketing contacts is a blended rate based on the number of contacts purchased and the applicable rates.	1,000 included	2,000 included	10,000 included
etc	—	—	—

Marketing Hub Features

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Marketing Hub	Professional edition $890/mo Get a demo Get a demo of Marketing Hub	Enterprise edition $3,600/mo Get a demo Get a demo of Marketing Hub
Campaign management Campaign management Manage and collaborate on your campaigns in a single view.	—
Campaign reporting Campaign reporting Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.	—	5,000 campaigns per account	10,000 campaigns per account
Email marketing Email marketing Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.	5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain. Remove HubSpot branding	10x marketing contact tier email send limit per calendar month Remove HubSpot branding Additional features	20x marketing contact tier email send limit per calendar month Remove HubSpot branding Additional features
Email approvals Email approvals Require or request approval before sending a marketing email.	—	—
Programmable email [Beta] Programmable email [Beta] Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.	—	Includes email marketing content powered by CRM object data.	Includes email marketing content powered by CRM object or HubDB data.
A/B testing A/B testing Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.	—
Smart content for marketing email Smart content for marketing email Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.	—
Marketing email single send API Marketing email single send API Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.	—	—
AI email template upload (Beta) AI email template upload Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.	—	100 template uploads per account per month.	100 template uploads per account per month.
Advanced personalization Advanced personalization Create personalized experiences with dynamic content across channels powered by CRM objects, programmable content, and more.	—		Includes email marketing content powered by HubDB tables.
Email automation Email automation Segment and personalize your marketing with automated email nurturing.	Up to 10 automated actions	Unlimited actions, plus omni-channel marketing automation	Unlimited actions, plus omni-channel marketing automation
Email send time optimization (Beta) Email send time optimization Send emails at the optimal time for each recipient, maximizing email engagement based on past interactions.	—	—
Email health reporting Email health reporting Use email health data to keep track of your email sending reputation and determine if you’re on track, if you can improve, or if you need to take action.	Limited features	Additional features	Additional features
Messaging Insights (Beta) Messaging Insights Automated insights for high and low performing marketing messaging that help ensure optimal engagement
Custom events Custom events Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.	—	—	Limited to 500 event definitions and 30 million completions per month.
Event Visualizer Event Visualizer Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.	—	—
Cookie Management Tools Cookie Management Tools Create and manage cookie banners on your website to capture tracking consent from your website visitors.	Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding.	Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding.	Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding.
Reporting dashboard Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve.	30 dashboards, 50 reports per dashboard	325 dashboards, 50 reports per dashboard.	100 dashboards, 50 reports per dashboard
Website traffic analytics Website traffic analytics See how your content is performing with detailed filters, like bounce rate, average time on page, and more.	Standard web analytics dashboard	Customizable website traffic analytics	Customizable website traffic analytics
Multi-touch revenue attribution Multi-touch revenue attribution Assign credit to marketing tactics and teams with built-in attribution modeling based on impact to revenue. Measure success across seven different multi-touch attribution models.	—	—	Track up to 10,000 logged interactions per contact
Customer journey analytics Customer journey analytics Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.	—	—	Each report can include up to 15 stages (with 1-5 events per stage, up to a max of 15 unique events) and is limited to 60 months of data or 20 million events (whichever comes first).
Custom reporting Custom reporting Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.	—	Up to 100 custom reports and 10 million events per custom reporting query	Up to 500 custom reports and 100 million events per custom reporting query
SEO analytics SEO analytics Track how your organic search performance is trending over time with a dashboard that reports on important metrics like impressions, clicks, clickthrough rate, and average position (ranking). Drill down into individual web pages to see the exact search queries they’re ranking for.	—
Google Search Console integration Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.	—
Google Search Console integration Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.	—
User management User management Add new users, or deactivate or remove existing users from your HubSpot account.
Limit access to content and data Limit access to content and data Give teams different permissions for your emails, forms, CTAs, lists, or workflows, based on role, region, and more, so they can only see and edit content relevant to them.	—	—
Limit access to content and data Limit access to content and data Give teams different permissions for your emails, forms, CTAs, lists, or workflows, based on role, region, and more, so they can only see and edit content relevant to them.	—	—
Omni-channel marketing automation Omni-channel marketing automation Use intuitive visual workflows and bot builders to create robust, automated campaigns across email, social media, ads, your website, and chat. Leverage HubSpot integrations to create campaigns across many other channels.	—	Up to 300 workflows for 10 teams.	Up to 1,000 workflows for 300 teams, with the ability to leverage behavioral events and predictive lead scoring. Also includes workflow health monitoring.
Journey automation (Beta) Journey automation Build and report on automated, multi-stage customer journeys that adapt to individual behaviors, providing personalized experiences that drive stronger relationships and revenue.	—	—	Up to 10 journeys and 10 stages per journey.
Reporting dashboard Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve.	30 dashboards, 50 reports per dashboard	325 dashboards, 50 reports per dashboard.	100 dashboards, 50 reports per dashboard
Website traffic analytics Website traffic analytics See how your content is performing with detailed filters, like bounce rate, average time on page, and more.	Standard web analytics dashboard	Customizable website traffic analytics	Customizable website traffic analytics
Multi-touch revenue attribution Multi-touch revenue attribution Assign credit to marketing tactics and teams with built-in attribution modeling based on impact to revenue. Measure success across seven different multi-touch attribution models.	—	—	Track up to 10,000 logged interactions per contact
Customer journey analytics Customer journey analytics Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.	—	—	Each report can include up to 15 stages (with 1-5 events per stage, up to a max of 15 unique events) and is limited to 60 months of data or 20 million events (whichever comes first).
Custom reporting Custom reporting Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.	—	Up to 100 custom reports and 10 million events per custom reporting query	Up to 500 custom reports and 100 million events per custom reporting query
SEO analytics SEO analytics Track how your organic search performance is trending over time with a dashboard that reports on important metrics like impressions, clicks, clickthrough rate, and average position (ranking). Drill down into individual web pages to see the exact search queries they’re ranking for.	—
Google Search Console integration Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.	—
Google Search Console integration Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.	—

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Marketing Hub	Professional edition $890/mo Get a demo Get a demo of Marketing Hub	Enterprise edition $3,600/mo Get a demo Get a demo of Marketing Hub
Social media Social media Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.	—	Up to 50 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance.	Up to 300 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. Limit of up to 3 competitor streams connected.
Social media approvals Social media approvals Request, review, and manage approvals for social media content before it goes live, ensuring brand consistency and content quality.	—	—
AEO (Beta) AEO Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.	—	Get started with 25 prompts, each run daily across 3 engines, for 2,500 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.	Get started with 50 prompts, each run daily across 3 engines, for 5,000 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.
CTAs CTAs Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.	Does not include custom targeting by device type, country, referral URL, etc.	Includes custom targeting by device type, country, referral URL, and more.	Includes custom targeting by device type, country, referral URL, and more.
Multi-account management Multi-account management Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.	—	—	Connect up to 30 total accounts to manage within your organization. Requires Marketing Hub Enterprise for at least one account, and any Professional or Enterprise subscription for each connected account. All connected accounts are required to be in the same data hosting location.
Lead scoring Lead scoring Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.	—	Up to 5 scores.	Includes AI recommendations. Up to 50 scores.
Ad management Ad management Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.		All available ad types 5 audiences
Ad conversion events Ad conversion events Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.	—	Up to 50 synced events to ad accounts	Up to 100 synced events to ad accounts
Ad retargeting Ad retargeting Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.	All available ad types 2 audiences	All available ad types 5 audiences	All available ad types 15 audiences
Simple ad automation Simple ad automation Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.	1 simple workflow per form, with up to 10 actions.	Unlimited simple workflows per form, with unlimited actions.	Unlimited simple workflows per form, with unlimited actions.
Forms Forms Create standalone, embedded, and collected forms to gather the contact details that your business needs.	Remove HubSpot branding Additional features	Remove HubSpot branding Additional features	Remove HubSpot branding Additional features
Form automation Form automation Automate what happens after a form is submitted to convert and nurture leads, and triage support tickets.	10 automated actions. Includes automating emails, creating records, and updating properties in your HubSpot database after a form is submitted.		Unlimited actions. Includes automating emails, creating records, and updating properties in your HubSpot database after a form is submitted.
Live chat Live chat Have 1-to-1 live chats with visitors as they browse your site, and give them the information they need to turn them into qualified leads.	Remove HubSpot branding	Remove HubSpot branding	Remove HubSpot branding
Draggable chat widget Draggable chat widget Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.	—
Conversational bots Conversational bots Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.	Limited features	Additional features	Additional features
Facebook Messenger integration Facebook Messenger integration Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.	Remove HubSpot branding	Includes advanced Messenger bot branching and advanced reporting	Includes the ability to use code snippets for custom Messenger bot actions
Logged-in visitor identification Logged-in visitor identification Identify logged-in website visitors when they send you a live chat message, making it easy for your team to send personalized live chat replies.	—
WhatsApp integration WhatsApp integration Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.	—	Up to 1,000 messages per month	Up to 1,000 messages per month
Breeze Customer Agent Breeze Customer Agent Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.	—	50 HubSpot Credits per conversation	50 HubSpot Credits per conversation
CRM segments CRM segments Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database. Use them to power more personalized content in email, on the web, and more.	Up to 50 active CRM segments and 1,000 static CRM segments. CRM segmentation criteria limited to form submission data, contact property information, and marketing email activity.	1,100 active CRM segments 1,000 static CRM segments	Up to 10 active CRM segments and 1,000 static CRM segments.
Segment analytics (Beta) Segment analytics Understand the journey, makeup, and activation insights of your various audience segments with tools and reports that compare performance from one group to another, identify overlaps across each segment, and show segment engagement from each omni-channel tool.
Web visitor segments (Beta) Web visitor segments Create cohorts of your web visitor data that allow you to analyze specific groups of users, sessions, or events. Visitor segments provide a more granular view of your website traffic and user behavior, enabling deeper insights and opportunities for personalization.	—
AI Segment Suggestions (Beta) AI Segment Suggestions Get AI-powered recommendations for audience segments to target based on your marketing goals.	—
Lookalike Lists (Beta) Lookalike Lists Use HubSpot's AI, Breeze, to generate brand new lists of ideal customers by analyzing your existing lists to identify other contacts who share similar attributes and actions.	—	—
Filter insights in segments (Beta) Filter insights in segments Get helpful statistics about the makeup of each filter as you build audience segments.

Sales Hub

Solutions to Your Top Sales Challenges

HubSpot's sales software includes a full suite of tools that aim to boost your productivity, shorten deal cycles, and make your sales process more human-friendly — without adding to your workload. Your whole sales team will have the tools they need to book more meetings and close more deals, with a whole lot less work. Sales Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Sales Hub Pricing

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Sales Hub	Professional edition $100/seat/mo Get a demo Get a demo of Sales Hub	Enterprise edition $150/seat/mo Get a demo Get a demo of Sales Hub
Onboarding Fees	—	—	one-time onboarding
HubSpot Credits	Includes 500 per month	Includes 3,000 per month	Includes 5,000 per month
etc	—	—	—

Sales Hub Features

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Sales Hub	Professional edition $100/seat/mo Get a demo Get a demo of Sales Hub	Enterprise edition $150/seat/mo Get a demo Get a demo of Sales Hub
ABM tools and automation ABM tools and automation Leverage company-based automation with ABM tools such as properties, templates, and out-of-the-box reports.	—
Breeze Customer Agent Breeze Customer Agent Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.	—	50 HubSpot Credits per conversation	50 HubSpot Credits per conversation
HubSpot mobile app HubSpot mobile app Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.
Calling Calling Place outbound calls from your HubSpot account, and receive inbound calls in your browser or forward them to a personal device. Calls can be recorded and auto-logged in your HubSpot database. To receive calls, you must use a HubSpot-provided phone number.	500 minutes	3,000 minutes	12,000 minutes
Interactive Voice Response Interactive Voice Response Use interactive voice response (IVR) to automate call management, reduce wait times, and improve the customer experience through customized routing.	—
Call recording and transcription Call recording and transcription Gain real-time insight into calls with automatic recording and transcription to help you coach your team and gain visibility into your customer conversations.	—	750 hours of transcription per account per month.	1,500 hours of transcription per account per month.
HubSpot-provided phone numbers HubSpot-provided phone numbers Leverage first-party phone numbers to receive inbound calls or make outbound calls.	1 phone number. Not supported in all countries.	Up to 3 phone numbers. Not supported in all countries.	Up to 5 phone numbers. Not supported in all countries.
Coaching Playlists Coaching Playlists Save your exemplary call recordings into playlists that help you upskill your reps at scale.	—
1-to-1 email 1-to-1 email Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.	HubSpot branding removed	HubSpot branding removed	HubSpot branding removed
Email templates Email templates Save and reuse your most helpful emails. Share them with your team for faster and more consistent customer communication.	5,000 templates	5,000 templates	5,000 templates
1:1 video messaging 1:1 video messaging Create help videos for customers with your laptop camera or screen-sharing tool. Add them to emails and tickets, or embed them in your HubSpot knowledge articles. All from inside your HubSpot account.	—
Canned snippets Canned snippets Create a bank of reusable answers for prospects' most frequently asked questions that you can quickly add to live chats or emails to save time and help prospects faster.	Up to 5,000 snippets	Up to 5,000 snippets	Up to 5,000 snippets
Sales email frequency controls Sales email frequency controls Adjust the volume and rate at which emails can be sent through the HubSpot Smart CRM by users' personal, connected email accounts.	—
Canned snippets Canned snippets Create a bank of reusable answers for prospects' most frequently asked questions that you can quickly add to live chats or emails to save time and help prospects faster.	Up to 5,000 snippets	Up to 5,000 snippets	Up to 5,000 snippets
LinkedIn Sales Navigator and CRM Sync integrations LinkedIn Sales Navigator and CRM Sync integrations Use the LinkedIn Sales Navigator integration to get LinkedIn insights and send Inmail messages directly via your HubSpot contact records. Use the supplemental LinkedIn CRM Sync to get access to automatic activity logging, data validation, two-way data sync, and ad revenue attribution reporting.	—
Sequences Sequences Automate outreach, follow-up, and time-consuming tasks. Create flows of timed personalized emails, A/B test different messaging, remind yourself of important follow-up tasks, send InMail and connection requests on LinkedIn, and more.	—	5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.	5,000 sequences per account, and up to 1,000 email sends/user/day. Includes the ability to trigger sequences via workflows.
Live chat Live chat Have 1-to-1 live chats with visitors as they browse your site, and give them the information they need to turn them into qualified leads.	Remove HubSpot branding	Remove HubSpot branding	Remove HubSpot branding
Conversational bots Conversational bots Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.	Limited features	Additional features	Additional features
Facebook Messenger integration Facebook Messenger integration Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.	Remove HubSpot branding	Includes advanced Messenger bot branching and advanced reporting	Includes the ability to use code snippets for custom Messenger bot actions
Facebook Messenger integration Facebook Messenger integration Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.	Remove HubSpot branding	Includes advanced Messenger bot branching and advanced reporting	Includes the ability to use code snippets for custom Messenger bot actions
Sales automation Sales automation Automate your sales process and cut time-consuming operational tasks.	Trigger tasks and email notifications when deals change stages.	Up to 300 fully customizable workflows.	Up to 1,000 fully customizable workflows, with the ability to trigger sequences. Also includes quote-based workflows and workflow health monitoring.
Lead scoring Lead scoring Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.	—	Up to 5 scores.	Includes AI recommendations. Up to 50 scores.
Sales automation Sales automation Automate your sales process and cut time-consuming operational tasks.	Trigger tasks and email notifications when deals change stages.	Up to 300 fully customizable workflows.	Up to 1,000 fully customizable workflows, with the ability to trigger sequences. Also includes quote-based workflows and workflow health monitoring.

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Sales Hub	Professional edition $100/seat/mo Get a demo Get a demo of Sales Hub	Enterprise edition $150/seat/mo Get a demo Get a demo of Sales Hub
Goals Goals Measure your team's performance on a granular level using different types of time-based goals.	Limited features	Template goals	Template and custom goals
Playbooks Playbooks Build a library of resources and guides for your team to follow. Automatically surface recommended content to your team, right when they need it.	—	Create up to 5 playbooks, and capture notes in playbooks	Create up to 5,000 playbooks. Embed properties or capture notes in playbooks.
Reporting dashboard Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve.	30 dashboards, 50 reports per dashboard	325 dashboards, 50 reports per dashboard.	100 dashboards, 50 reports per dashboard
Sales analytics Sales analytics A collection of fully customizable, out-of-the-box reports that you can edit and save to your dashboards. Sales analytics reports give you insight into the overall health of your sales pipeline so you can coach your team and improve outcomes over time.	—
Deal journey analytics Deal journey analytics Get visibility into your deal pipelines and see each stage’s conversion rate, where deals are skipping stages and how long they take to move between stages.	—	—	Each report can include up to 10 stages and 10 unique steps, and is limited to 36 months of data or 20 million events (whichever comes first).
Custom reporting Custom reporting Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.	—	Up to 100 custom reports and 10 million events per custom reporting query	Up to 500 custom reports and 100 million events per custom reporting query
Deal pipeline Deal pipeline Keep track of deals and predict future revenue based on how likely they are to close.	2 deal pipelines	15 deal pipelines	100 deal pipelines
Pipeline approvals for Deals Pipeline approvals for Deals Configure an approval process that ensures deals are reviewed and approved before they progress stages.	—	—
Deal Summaries Deal Summaries Effectively manage your deals and prioritize the most impactful next-best actions.	—
Smart Deal Progression (Beta) Smart Deal Progression Automatically surface CRM update suggestions, draft follow-up emails, and get recommended next steps based on call transcripts, meeting transcripts, and deal context, so your reps can move deals forward faster.	—
Deal splits Deal splits Give credit to more than one user for a deal. Allocate different percentages of the total deal amount to multiple users to keep track of all their impacted revenue and give credit toward quotas.	—	—
Meeting scheduling Meeting scheduling Share a link with customers that lets them see when you're free and book meetings with you, cutting out those tedious 'what time works best for you' emails.	1,000 personal & team meetings links Remove HubSpot branding	1,000 personal & team meetings links Remove HubSpot branding	1,000 personal & team meetings links Remove HubSpot branding
Lead Form Routing Lead Form Routing Use forms to qualify leads and book meetings in real time.	—	—
Meeting Prep (Beta) Meeting Prep Leverage AI to help your reps prepare for upcoming conversations and execute efficient follow-up after.	—
Forecasting Forecasting Create detailed and customized forecasts based on data from your contacts database.	—	Default and custom forecasting and reporting	Default and custom forecasting and reporting, including forecasting across team hierarchies.
Documents Documents Build a library of resources and collateral that you can easily share with customers. Get insight into when and where they are most engaged.	Up to 5,000 documents per account Remove HubSpot branding	Up to 5,000 documents per account Remove HubSpot branding	Up to 5,000 documents per account Remove HubSpot branding
Notetaker (Beta) Notetaker Use AI to automatically record, transcribe, and store every customer meeting in your HubSpot account — no manual note-taking needed. Quickly revisit conversations to stay aligned and close deals faster.	—
AI transcript enrichment (Beta) AI transcript enrichment Automatically enrich company and contact records with firmographic and demographic insights captured from call transcripts by AI.	—	—
Conversation intelligence Conversation intelligence Leverage AI to gain deep insight into the contents of your teams’ calls, with stats, insights, and call transcriptions captured for every conversation.	—		Includes tracked terms.
Documents Documents Build a library of resources and collateral that you can easily share with customers. Get insight into when and where they are most engaged.	Up to 5,000 documents per account Remove HubSpot branding	Up to 5,000 documents per account Remove HubSpot branding	Up to 5,000 documents per account Remove HubSpot branding

Service Hub

Solutions to Your Top Service Challenges

HubSpot’s customer service software enables you to connect with customers and provide them with an exceptional customer service experience. Your customer service team will have tools to connect with customers and improve customer satisfaction. Service Hub is currently available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Service Hub Pricing

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Service Hub	Professional edition $100/seat/mo Get a demo Get a demo of Service Hub	Enterprise edition $150/seat/mo Get a demo Get a demo of Service Hub
Onboarding Fees	—	—	—
HubSpot Credits	Includes 500 per month	Includes 3,000 per month	Includes 5,000 per month

Service Hub Features

Feature	Starter edition $20/seat/mo	Professional edition $100/seat/mo	Enterprise edition $150/seat/mo
Help Desk Workspace Help Desk Workspace Provide support at scale with an AI-powered home base, where customer support reps can engage with customers and resolve tickets from every available channel. Create advanced views, and route incoming tickets and conversations based on attributes like owner or team.	—
Custom Channels API Custom Channels API API enables customers and partners to integrate any text-based messaging channel to HelpDesk & Inbox	—
Skill-based Routing Skill-based Routing Routing rules that assign incoming service objects to agents with specific skills across inboxes.	—	—
WhatsApp integration WhatsApp integration Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.	—	Up to 1,000 messages per month	Up to 1,000 messages per month
Help Desk Spaces Help Desk Spaces Segment your help desk tickets by team, giving each group a structured space so your support operations stay organized and move faster.	—	50 spaces	100 spaces
Facebook Messenger integration Facebook Messenger integration Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.	Remove HubSpot branding	Includes advanced Messenger bot branching and advanced reporting	Includes the ability to use code snippets for custom Messenger bot actions
SLAs	—	—	—
Conditional SLAs Conditional SLAs As an admin, create a set of conditional service-level agreements (SLAs) that applies to new tickets from help desk-connected channels. Conditions can be based on ticket properties and/or properties of other objects associated with tickets, allowing you to customize how SLAs are applied for VIP, regional, and high-urgency customers.	—	—
Live chat Live chat Have 1-to-1 live chats with visitors as they browse your site, and give them the information they need to turn them into qualified leads.	Remove HubSpot branding	Remove HubSpot branding	Remove HubSpot branding
Conversational bots Conversational bots Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.	Limited features	Additional features	Additional features
Capacity Limits Capacity Limits Set personalized open ticket limits per user or channel, ensuring each team member is automatically assigned a workload that reflects their tenure and capacity.	—		Up to 99 active chats
Logged-in visitor identification Logged-in visitor identification Identify logged-in website visitors when they send you a live chat message, making it easy for your team to send personalized live chat replies.	—
Draggable chat widget Draggable chat widget Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.	—
Ticketing Ticketing Log customer issues as tickets. They can then be assigned to team members, organized and prioritized, and tracked in a central location.
Knowledge base Knowledge base Turn your most-asked support questions into help articles that empower customers to self-serve and enable your customer agent to resolve incoming tickets.	—	1 knowledge base per account with up to 2,000 articles.	100 knowledge bases per account with up to 10,000 articles.
Knowledge base single sign-on Knowledge base single sign-on Give authorized customers access to your company’s restricted knowledge base content using their primary login. Pairs with most third-party SSO solutions. Manage access by assigning users to specific access groups.	—	Up to 2 access groups for private knowledge base (limit shared with customer portal).	Up to 100 access groups for private knowledge base (limit shared with customer portal).
Breeze Customer Agent Breeze Customer Agent Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.	—	50 HubSpot Credits per conversation	50 HubSpot Credits per conversation
Customer portal Customer portal Give your customers more control over their customer service experience with a secure place to view, open, and reply to their support tickets, and access your knowledge base. Manage access by assigning users to specific access groups.	—	Up to 2 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group).	Up to 100 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group).
Reporting dashboard Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve.	30 dashboards, 50 reports per dashboard	325 dashboards, 50 reports per dashboard.	100 dashboards, 50 reports per dashboard
Service analytics Service analytics A collection of fully customizable, out-of-the-box reports you can edit and save to your reporting dashboards — giving you insight into your customers and support processes so you can improve outcomes over time.	—
Insights dashboard Insights dashboard Keep track of all your customer feedback in a single dashboard, and use it view, track, and improve customer experience over time.	—
Customer journey analytics Customer journey analytics Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.	—	—	Each report can include up to 15 stages (with 1-5 events per stage, up to a max of 15 unique events) and is limited to 60 months of data or 20 million events (whichever comes first).
Calling Calling Place outbound calls from your HubSpot account, and receive inbound calls in your browser or forward them to a personal device. Calls can be recorded and auto-logged in your HubSpot database. To receive calls, you must use a HubSpot-provided phone number.	500 minutes	3,000 minutes	12,000 minutes
Call recording and transcription Call recording and transcription Gain real-time insight into calls with automatic recording and transcription to help you coach your team and gain visibility into your customer conversations.	—	750 hours of transcription per account per month.	1,500 hours of transcription per account per month.
Coaching Playlists Coaching Playlists Save your exemplary call recordings into playlists that help you upskill your reps at scale.	—
Interactive Voice Response Interactive Voice Response Use interactive voice response (IVR) to automate call management, reduce wait times, and improve the customer experience through customized routing.	—
1-to-1 email 1-to-1 email Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.	HubSpot branding removed	HubSpot branding removed	HubSpot branding removed
Email templates Email templates Save and reuse your most helpful emails. Share them with your team for faster and more consistent customer communication.	5,000 templates	5,000 templates	5,000 templates
Canned snippets Canned snippets Create a bank of reusable answers for prospects' most frequently asked questions that you can quickly add to live chats or emails to save time and help prospects faster.	Up to 5,000 snippets	Up to 5,000 snippets	Up to 5,000 snippets
1:1 video messaging 1:1 video messaging Create help videos for customers with your laptop camera or screen-sharing tool. Add them to emails and tickets, or embed them in your HubSpot knowledge articles. All from inside your HubSpot account.	—

Feature	Starter edition $20/seat/mo	Professional edition $100/seat/mo	Enterprise edition $150/seat/mo
Notetaker (Beta) Notetaker Use AI to automatically record, transcribe, and store every customer meeting in your HubSpot account — no manual note-taking needed. Quickly revisit conversations to stay aligned and close deals faster.	—
AI transcript enrichment (Beta) AI transcript enrichment Automatically enrich company and contact records with firmographic and demographic insights captured from call transcripts by AI.	—	—
Conversation intelligence Conversation intelligence Leverage AI to gain deep insight into the contents of your teams’ calls, with stats, insights, and call transcriptions captured for every conversation.	—		Includes tracked terms.
Sequences Sequences Automate outreach, follow-up, and time-consuming tasks. Create flows of timed personalized emails, A/B test different messaging, remind yourself of important follow-up tasks, send InMail and connection requests on LinkedIn, and more.	—	5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.	5,000 sequences per account, and up to 1,000 email sends/user/day. Includes the ability to trigger sequences via workflows.
Smart Deal Progression (Beta) Smart Deal Progression Automatically surface CRM update suggestions, draft follow-up emails, and get recommended next steps based on call transcripts, meeting transcripts, and deal context, so your reps can move deals forward faster.	—
Task queues Task queues Power through your tasks with automated to-do lists. Set tasks to repeat automatically.
Playbooks Playbooks Build a library of resources and guides for your team to follow. Automatically surface recommended content to your team, right when they need it.	—	Create up to 5 playbooks, and capture notes in playbooks	Create up to 5,000 playbooks. Embed properties or capture notes in playbooks.
Meeting scheduling Meeting scheduling Share a link with customers that lets them see when you're free and book meetings with you, cutting out those tedious 'what time works best for you' emails.	1,000 personal & team meetings links Remove HubSpot branding	1,000 personal & team meetings links Remove HubSpot branding	1,000 personal & team meetings links Remove HubSpot branding
Customer feedback surveys Customer feedback surveys Gather customer feedback via CSAT (customer satisfaction), NPS (Net Promoter Score), and CES (customer effort score) surveys. Use this feedback to improve and grow your business.	—	50 NPS surveys, 50 CES surveys, and 100 CSAT surveys	50 NPS surveys, 50 CES surveys, and 100 CSAT surveys
Custom surveys Custom surveys Solicit the feedback you need for your unique product or service, and deepen your customer relationships.	—	100 custom surveys. Add unlimited questions, use diverse question types (star ratings, radio select, text fields), and easily share your survey as a link in an email.	100 custom surveys. Add unlimited questions, use diverse question types (star ratings, radio select, text fields), and easily share your survey as a link in an email.
Post-chat feedback Post-chat feedback Send customer satisfaction (CSAT) surveys to customers through live chat or chatbots to collect instant feedback on your chat engagements.	—
Feedback Topics Feedback Topics Analyzes and tracks feedback themes from a wide variety of sources including survey responses, meeting and call transcripts and more	—	This feature does not use HubSpot Credits at this time.	This feature does not use HubSpot Credits at this time.
Goals Goals Measure your team's performance on a granular level using different types of time-based goals.	Limited features	Template goals	Template and custom goals
Customer success workspace Customer success workspace A centralized place to oversee post-sales customer management that helps customer success reps stay focused and drive retention.	—
Health Scores Health Scores Build scores based on company- and/or individual-level behavior and demographic data to measure the state of your customer relationships. Leverage reporting and automation to monitor and respond to these scores.	—	50 scores	50 scores
Projects Projects Manage projects in the same place your customer data lives and your go-to-market team already works.
Customer feedback surveys Customer feedback surveys Gather customer feedback via CSAT (customer satisfaction), NPS (Net Promoter Score), and CES (customer effort score) surveys. Use this feedback to improve and grow your business.	—	50 NPS surveys, 50 CES surveys, and 100 CSAT surveys	50 NPS surveys, 50 CES surveys, and 100 CSAT surveys
Custom surveys Custom surveys Solicit the feedback you need for your unique product or service, and deepen your customer relationships.	—	100 custom surveys. Add unlimited questions, use diverse question types (star ratings, radio select, text fields), and easily share your survey as a link in an email.	100 custom surveys. Add unlimited questions, use diverse question types (star ratings, radio select, text fields), and easily share your survey as a link in an email.
Post-chat feedback Post-chat feedback Send customer satisfaction (CSAT) surveys to customers through live chat or chatbots to collect instant feedback on your chat engagements.	—
Feedback Topics Feedback Topics Analyzes and tracks feedback themes from a wide variety of sources including survey responses, meeting and call transcripts and more	—	This feature does not use HubSpot Credits at this time.	This feature does not use HubSpot Credits at this time.

Content Hub

Solutions to Your Top Content Challenges

HubSpot’s AI-powered content marketing software helps you create and manage content to fuel the entire customer journey — all in one place. It offers the tools you and your developers need to create personalized content journeys that drive engagement, and manage content assets at scale. Content Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Content Hub Starter

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Content Hub	Professional edition $500/seat/mo Get a demo Get a demo of Content Hub	Enterprise edition $1,500/seat/mo Get a demo Get a demo of Content Hub
Seats	Includes 1 Core Seat	Includes 3 Core Seats	Includes 5 Core Seats
etc	—	—	—

Content Hub Features

Data Hub

Solutions to Your Top Data Challenges

HubSpot's operations software includes a full suite of tools that enables you to connect your apps, sync and clean customer data, and automate every process for an efficient business and a friction-free customer experience. Operations Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Data Hub Pricing

Feature	Starter edition $20/seat/mo Get a demo Get a demo of Data Hub	Professional edition $800/seat/mo Get a demo Get a demo of Data Hub	Enterprise edition $2,000/seat/mo Get a demo Get a demo of Data Hub
Seats	Includes 1 Core Seat	Includes 1 Core Seats	Includes 1 Core Seats
etc	—	—	—

Data Hub Features

Feature	Starter edition $20/seat/mo	Professional edition $20/seat/mo	Enterprise edition $20/seat/mo
Data sync Data sync Automatically sync data two ways between HubSpot and dozens of popular third-party apps. Only available for select HubSpot-built integrations.
Data studio (Beta) Data studio Build powerful datasets using data from external sources and your HubSpot CRM, then activate your data instantly across segments, workflows, and reports.	—	This feature uses HubSpot Credits.	This feature uses HubSpot Credits.
Data Warehouse Integrations Data Warehouse Integrations Share data from HubSpot with your Snowflake account.	—	—

Feature	Starter edition $20/seat/mo	Professional edition $20/seat/mo	Enterprise edition $20/seat/mo
Duplicate management Duplicate management Use artificial intelligence to identify and merge duplicate records.	—
Programmable automation Programmable automation Build custom workflow actions with code to automate complex business processes, integrate with third-party platforms, and improve your customer experience.	—
Data health trends Data health trends Monitor changes in property fill rate, data sources, duplicates, and more.	—
Data Agent Data Agent The HubSpot Data Agent allows customers to create custom transformations of their data. Think of it as a data operations power tool that lets users use the power of LLMS to improve their CRM data at scale.	10 HubSpot Credits per enriched record.	10 HubSpot Credits per enriched record.	10 HubSpot Credits per enriched record.
Data quality automation Data quality automation Easily format property data within workflows, and use custom formulas for more advanced data formatting, combinations, and calculations.	—
Scheduled workflow triggers Scheduled workflow triggers Trigger HubSpot workflows on recurring custom intervals to better support your automated processes.	—
Bulk duplicate management Bulk duplicate management Use AI to identify and merge duplicate contact and company records in bulk.	—
Data quality overview Data quality overview Monitor your CRM data health and take quick action to fix duplicates, formatting issues, and missing data from one centralized place that keeps your teams and AI working with clean, reliable information.	Scan account for data quality issues every 2 weeks.	Scan account for data quality issues every 2 weeks.	Scan account for data quality issues every 2 weeks.
Webhook workflow triggers Webhook workflow triggers Use data received from external systems via webhooks to trigger workflows.	—	Create up to 10 webhook triggers for use in workflows	Create up to 100 webhook triggers for use in workflow

Revenue Hub

Solutions to Your Top Commerce Challenges

HubSpot’s B2B commerce software helps you streamline your opportunity-to-revenue process to get paid faster, increase revenue, and save time. Commerce Hub features easy-to-use tools for collecting payments, and it follows a pay-as-you-go pricing model. Some features are included for free, and others require the purchase of an additional HubSpot subscription. See the feature table below for details.

Revenue Hub Pricing

Feature	Professional edition $95/seat/mo Get a demo Get a demo of Revenue Hub	Enterprise edition $140/seat/mo Get a demo Get a demo of Revenue Hub
Seats	Includes 1 Core Seat	Includes 1 Core Seat
Additional Seats	$95/month per seat	$140/month per seat

Revenue Hub Platform Fee

Commerce Hub charges a platform fee per transaction for creating a payment experience and collecting payments with our commerce tools (in addition to any transaction fees already associated with your payment processing option as listed here). The platform fee will apply depending on the payment processing option used by the customer.

Feature	Stripe Payment Processing Subject to additional terms	HubSpot Payments Subject to additional terms
Price Details
Platform Fee	[TBC]% platform fee	[TBC]% platform fee
Processing Fees	—	[TBC] cap
Promotion Available	—	Fees waived for [TBC] days

HubSpot Payments Processing Fees

Pick your region in the table below to see applicable fees.

Price details
ACH Payments	0.8% processing fee
Card Transactions	2.9% processing fee
ACH Transactions Cap	$10 cap
Cross-border Card Use In the EEA	1.5% processing fee
Cross-border Card Use Outside the EEA	1.5% processing fee
Currency Conversion	1% transaction fee

Revenue Hub Features

Feature	Professional edition	Enterprise edition
Invoices Invoices Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.
Revenue custom domains — invoices Revenue custom domains — invoices Use your own domain for quotes and invoices to deliver a seamless customer experience and ensure brand consistency.	HubSpot payments account required for invoice checkout functionality.	HubSpot payments account required for invoice checkout functionality.
Automated invoice reminders Automated invoice reminders Automatically follow up on open invoices with scheduled emails that eliminate manual tracking.
Credit memos (Beta) Credit memos Create credit memos and apply them directly to invoices to accurately manage adjustments and overpayments.
Revenue analytics suite Revenue analytics suite View sales and billing data together in one unified reporting suite to track invoices, subscriptions, and payments for a complete picture of your business performance.
Simple revenue reporting Simple revenue reporting Monitor the health of your revenue with a simple, out-of-the-box dashboard that includes reports on revenue over time, customers over time, revenue split by payment type, and revenue by sales rep.
Custom revenue reporting Custom revenue reporting Combine revenue and CRM data in powerful customizable reports to gain a deeper understanding of your revenue performance.
Automated sales tax Automated sales tax Automatically input the sales tax rate based on your buyer's location to seamlessly collect sales tax. Easily disable tax for tax-exempt customers or transactions.
Xero integration (Beta) Xero integration Seamlessly sync invoice and payment information to and from your Xero account.
Contracts (Beta) Contracts Automatically create contracts upon quote acceptance, and manage changes and renewals with complete visibility into ACV, ARR, MRR.
Subscriptions Subscriptions Collect, manage, and report on recurring payments directly alongside your HubSpot CRM.
Subscription Retries Subscription Retries Automatically retry failed subscription payments to prevent lost revenue.
QuickBooks Online Integration QuickBooks Online Integration Seamlessly sync invoice and payment information to and from your QuickBooks Online account.
QuickBooks Online Integration QuickBooks Online Integration Seamlessly sync invoice and payment information to and from your QuickBooks Online account.

Feature	Professional edition	Enterprise edition
Payment links Payment links Create simple yet powerful payment links that enable you to sell from anywhere — your website, forms, email, and more.	Available to customers with a connected payments account	Available to customers with a connected payments account
Revenue custom domains — payment links Revenue custom domains — payment links Use your own domain for payment links to deliver a seamless customer experience and ensure brand consistency.	HubSpot payments account required.	HubSpot payments account required.
Stripe payment processing	—	—
B2B Checkout B2B Checkout Create a mobile-optimized checkout experience for your customers featuring an order summary, customizable fields, and any additional terms included in the checkout description. Data captured is automatically added to your HubSpot CRM.
Stored payment methods Stored payment methods Speed up payments with stored credit card and ACH details for invoices and subscriptions.
Default checkout fees Default checkout fees Add a fee to checkout based on how your customers choose to pay. Set up a fee that applies to specific payment methods or a fee that is automatically applied to all your transactions.
HubSpot payments	—	—

Feature	Professional edition	Enterprise edition
e-signature e-signature Get digital signatures for quotes. No more printing and sending hard copies.	25 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume.	50 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume.
Quotes Quotes Generate polished, branded quotes in seconds, with the ability to pull in your pricing, products, and context from deals with AI. Share one link to review, sign, and pay — fast.
Quote templates Quote templates Instantly create branded quotes from templates, and personalize them with deal information to help sales reps move faster.
Signable quote attachments Signable quote attachments Attach additional documents like SOWs, MSAs, and NDAs directly to quotes so buyers receive everything in one organized package.
Quote activity tracking Quote activity tracking Track prospect quote engagement in real time. See when quotes are viewed, downloaded, or accepted to follow up at the right moment.
Quote workflows Quote workflows Create automated workflows that trigger actions based on quote activity. Set up workflows like automatically changing deal stages when quotes are signed.
Advanced quote approvals Advanced quote approvals Set up custom, flexible approval workflows based on specific criteria like pricing, discount amounts, or any property of associated objects. Configure different users as approvers for different scenarios, enable sequential approvals, and create multiple property-based workflows to support multiple geographies or stakeholders.	—	Up to 10 approvers and up to 5 approval steps. Users with workflow permissions can create and edit approvals, but cannot enable them without a Revenue Seat.
Single-page quote editor Single-page quote editor Create full sales proposals in one click with personalized summaries and line items, enabling buyers to review, accept, and pay all on a single page.
AI-generated quotes AI-generated quotes Generate AI-powered quotes using deal context to update cover letters and business case summaries for faster customization.
Quote reporting Quote reporting Track and analyze quote performance with built-in reporting to gain critical insights into customer buying patterns, enabling timely follow-up and improved closing strategy.
Standard quote approvals Standard quote approvals Set up which quotes need review by configuring one approval rule based on quote properties, line items, or deal details. Combine criteria using “and” logic only. “Or” logic is not supported in standard quote approval rules. Assign one or multiple approvers. Reps get real-time feedback when quotes need approval so they can easily track status.	Up to 10 approvers	Up to 10 approvers
Product library Product library Create a product library showcasing your company’s goods or services. Add descriptions, images, pricing, availability, and more.	Up to 15 million products	Up to 15 million products
Flat rate pricing Flat rate pricing Configure flat pricing — where customers pay a fixed amount for products and services — and easily add discounts.
Tiered pricing Tiered pricing Configure quantity-based pricing tiers with one-time or recurring billing so you can flexibly scale prices based on how much your customers buy.
Products API Products API Manage your product catalog programmatically with the products API. Import, update, and sync product data between HubSpot and external systems to keep your product library current across platforms.
Tax rates Tax rates Create and apply tax rates to individual line items across quotes, deals, payment links, invoices, and subscriptions. Build a tax library with multiple tax rates to ensure accurate pricing and billing for different products and services.
Breeze closing agent (Beta) Breeze closing agent Instantly answer buyer questions with an always on AI-powered closing agent that you can train in minutes using the content you already have such as sales materials. Closing agent appears directly on the quote page to help buyers review the quote and get their questions answered—all in one place.
Breeze closing agent (Beta) Breeze closing agent Instantly answer buyer questions with an always on AI-powered closing agent that you can train in minutes using the content you already have such as sales materials. Closing agent appears directly on the quote page to help buyers review the quote and get their questions answered—all in one place.

Breeze

Solutions to Your Top AI Challenges

Breeze is HubSpot’s collection of AI tools seamlessly integrated throughout the products in HubSpot’s customer platform. Some Breeze Agents consume HubSpot Credits. Other Breeze Agents and additional Breeze features are already included in the pricing for the products they’re packaged in, so please refer to the individual product sections for an understanding of their included Breeze features.

Breeze Features - CURRENTLY SHOWING MARKETING AS BREEZE IS NOT IN FEATURE STORE

Feature	Product availability
Campaign management Manage and collaborate on your campaigns in a single view.
Campaign reporting Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.
Email marketing Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.
Email approvals Require or request approval before sending a marketing email.
Programmable email [Beta] Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.
A/B testing Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.
Smart content for marketing email Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.
Marketing email single send API Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.
AI email template upload (Beta) Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.
Advanced personalization Create personalized experiences with dynamic content across channels powered by CRM objects, programmable content, and more.
Email automation Segment and personalize your marketing with automated email nurturing.
Email send time optimization (Beta) Send emails at the optimal time for each recipient, maximizing email engagement based on past interactions.
Email health reporting Use email health data to keep track of your email sending reputation and determine if you’re on track, if you can improve, or if you need to take action.
Messaging Insights (Beta) Automated insights for high and low performing marketing messaging that help ensure optimal engagement
Custom events Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.
Event Visualizer Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.
Cookie Management Tools Create and manage cookie banners on your website to capture tracking consent from your website visitors.
Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve.
Website traffic analytics See how your content is performing with detailed filters, like bounce rate, average time on page, and more.
Multi-touch revenue attribution Assign credit to marketing tactics and teams with built-in attribution modeling based on impact to revenue. Measure success across seven different multi-touch attribution models.
Customer journey analytics Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.
Custom reporting Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.
SEO analytics Track how your organic search performance is trending over time with a dashboard that reports on important metrics like impressions, clicks, clickthrough rate, and average position (ranking). Drill down into individual web pages to see the exact search queries they’re ranking for.
Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
User management Add new users, or deactivate or remove existing users from your HubSpot account.
Limit access to content and data Give teams different permissions for your emails, forms, CTAs, lists, or workflows, based on role, region, and more, so they can only see and edit content relevant to them.
Limit access to content and data Give teams different permissions for your emails, forms, CTAs, lists, or workflows, based on role, region, and more, so they can only see and edit content relevant to them.
Omni-channel marketing automation Use intuitive visual workflows and bot builders to create robust, automated campaigns across email, social media, ads, your website, and chat. Leverage HubSpot integrations to create campaigns across many other channels.
Journey automation (Beta) Build and report on automated, multi-stage customer journeys that adapt to individual behaviors, providing personalized experiences that drive stronger relationships and revenue.
Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve.
Website traffic analytics See how your content is performing with detailed filters, like bounce rate, average time on page, and more.
Multi-touch revenue attribution Assign credit to marketing tactics and teams with built-in attribution modeling based on impact to revenue. Measure success across seven different multi-touch attribution models.
Customer journey analytics Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.
Custom reporting Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.
SEO analytics Track how your organic search performance is trending over time with a dashboard that reports on important metrics like impressions, clicks, clickthrough rate, and average position (ranking). Drill down into individual web pages to see the exact search queries they’re ranking for.
Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
Google Search Console integration Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.

Feature	Product availability
Social media Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.
Social media approvals Request, review, and manage approvals for social media content before it goes live, ensuring brand consistency and content quality.
AEO (Beta) Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.
CTAs Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.
Multi-account management Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.
Lead scoring Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.
Ad management Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.
Ad conversion events Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.
Ad retargeting Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.
Simple ad automation Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.
Forms Create standalone, embedded, and collected forms to gather the contact details that your business needs.
Form automation Automate what happens after a form is submitted to convert and nurture leads, and triage support tickets.
Live chat Have 1-to-1 live chats with visitors as they browse your site, and give them the information they need to turn them into qualified leads.
Draggable chat widget Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.
Conversational bots Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.
Facebook Messenger integration Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.
Logged-in visitor identification Identify logged-in website visitors when they send you a live chat message, making it easy for your team to send personalized live chat replies.
WhatsApp integration Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.
Breeze Customer Agent Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.
CRM segments Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database. Use them to power more personalized content in email, on the web, and more.
Segment analytics (Beta) Understand the journey, makeup, and activation insights of your various audience segments with tools and reports that compare performance from one group to another, identify overlaps across each segment, and show segment engagement from each omni-channel tool.
Web visitor segments (Beta) Create cohorts of your web visitor data that allow you to analyze specific groups of users, sessions, or events. Visitor segments provide a more granular view of your website traffic and user behavior, enabling deeper insights and opportunities for personalization.
AI Segment Suggestions (Beta) Get AI-powered recommendations for audience segments to target based on your marketing goals.
Lookalike Lists (Beta) Use HubSpot's AI, Breeze, to generate brand new lists of ideal customers by analyzing your existing lists to identify other contacts who share similar attributes and actions.
Filter insights in segments (Beta) Get helpful statistics about the makeup of each filter as you build audience segments.

HubSpot AEO

Solutions to Your Top AEO Challenges

The HubSpot AEO tool allows you to see where your brand stands in AI search, understand how competitors compare, and get recommendations to improve your visibility in AI responses.

HubSpot AEO Features - CURRENTLY SHOWING MARKETING AS AEO IS NOT IN FEATURE STORE

Feature	Description
Campaign management	Manage and collaborate on your campaigns in a single view.
Campaign reporting	Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.
Email marketing	Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.
Email approvals	Require or request approval before sending a marketing email.
Programmable email [Beta]	Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.
A/B testing	Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.
Smart content for marketing email	Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.
Marketing email single send API	Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.
AI email template upload (Beta)	Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.
Advanced personalization	Create personalized experiences with dynamic content across channels powered by CRM objects, programmable content, and more.
Email automation	Segment and personalize your marketing with automated email nurturing.
Email send time optimization (Beta)	Send emails at the optimal time for each recipient, maximizing email engagement based on past interactions.
Email health reporting	Use email health data to keep track of your email sending reputation and determine if you’re on track, if you can improve, or if you need to take action.
Messaging Insights (Beta)	Automated insights for high and low performing marketing messaging that help ensure optimal engagement
Custom events	Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.
Event Visualizer	Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.
Cookie Management Tools	Create and manage cookie banners on your website to capture tracking consent from your website visitors.
Reporting dashboard	Get in-depth data on your revenue performance, so you know how you're doing and where to improve.
Website traffic analytics	See how your content is performing with detailed filters, like bounce rate, average time on page, and more.
Multi-touch revenue attribution	Assign credit to marketing tactics and teams with built-in attribution modeling based on impact to revenue. Measure success across seven different multi-touch attribution models.
Customer journey analytics	Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.
Custom reporting	Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.
SEO analytics	Track how your organic search performance is trending over time with a dashboard that reports on important metrics like impressions, clicks, clickthrough rate, and average position (ranking). Drill down into individual web pages to see the exact search queries they’re ranking for.
Google Search Console integration	Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
Google Search Console integration	Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
User management	Add new users, or deactivate or remove existing users from your HubSpot account.
Limit access to content and data	Give teams different permissions for your emails, forms, CTAs, lists, or workflows, based on role, region, and more, so they can only see and edit content relevant to them.
Limit access to content and data	Give teams different permissions for your emails, forms, CTAs, lists, or workflows, based on role, region, and more, so they can only see and edit content relevant to them.
Omni-channel marketing automation	Use intuitive visual workflows and bot builders to create robust, automated campaigns across email, social media, ads, your website, and chat. Leverage HubSpot integrations to create campaigns across many other channels.
Journey automation (Beta)	Build and report on automated, multi-stage customer journeys that adapt to individual behaviors, providing personalized experiences that drive stronger relationships and revenue.
Reporting dashboard	Get in-depth data on your revenue performance, so you know how you're doing and where to improve.
Website traffic analytics	See how your content is performing with detailed filters, like bounce rate, average time on page, and more.
Multi-touch revenue attribution	Assign credit to marketing tactics and teams with built-in attribution modeling based on impact to revenue. Measure success across seven different multi-touch attribution models.
Customer journey analytics	Visualize the impact of each touchpoint a contact has with your business to determine what works best for attracting customers. Identify conversion rates and time between touchpoints by analyzing a variety of data.
Custom reporting	Build custom reports that leverage all the data in your contacts database, so you can answer key business questions in one place.
SEO analytics	Track how your organic search performance is trending over time with a dashboard that reports on important metrics like impressions, clicks, clickthrough rate, and average position (ranking). Drill down into individual web pages to see the exact search queries they’re ranking for.
Google Search Console integration	Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.
Google Search Console integration	Get organic search insights like average ranking position, related searches, total impressions, and clickthrough rate for pages on your website — right inside your HubSpot account.

Feature	Description
Social media	Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.
Social media approvals	Request, review, and manage approvals for social media content before it goes live, ensuring brand consistency and content quality.
AEO (Beta)	Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.
CTAs	Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.
Multi-account management	Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.
Lead scoring	Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.
Ad management	Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.
Ad conversion events	Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.
Ad retargeting	Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.
Simple ad automation	Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.
Forms	Create standalone, embedded, and collected forms to gather the contact details that your business needs.
Form automation	Automate what happens after a form is submitted to convert and nurture leads, and triage support tickets.
Live chat	Have 1-to-1 live chats with visitors as they browse your site, and give them the information they need to turn them into qualified leads.
Draggable chat widget	Give your website visitors the option to drag the chat widget from its preset location (bottom left or bottom right) to anywhere on the screen.
Conversational bots	Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.
Facebook Messenger integration	Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.
Logged-in visitor identification	Identify logged-in website visitors when they send you a live chat message, making it easy for your team to send personalized live chat replies.
WhatsApp integration	Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.
Breeze Customer Agent	Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.
CRM segments	Create static or dynamically updating contact lists based on various criteria using properties in your HubSpot database. Use them to power more personalized content in email, on the web, and more.
Segment analytics (Beta)	Understand the journey, makeup, and activation insights of your various audience segments with tools and reports that compare performance from one group to another, identify overlaps across each segment, and show segment engagement from each omni-channel tool.
Web visitor segments (Beta)	Create cohorts of your web visitor data that allow you to analyze specific groups of users, sessions, or events. Visitor segments provide a more granular view of your website traffic and user behavior, enabling deeper insights and opportunities for personalization.
AI Segment Suggestions (Beta)	Get AI-powered recommendations for audience segments to target based on your marketing goals.
Lookalike Lists (Beta)	Use HubSpot's AI, Breeze, to generate brand new lists of ideal customers by analyzing your existing lists to identify other contacts who share similar attributes and actions.
Filter insights in segments (Beta)	Get helpful statistics about the makeup of each filter as you build audience segments.

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Agent Hub

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HubSpot Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

Artificial Intelligence

By Team Size

For Small Businesses & Startups

For Enterprises

Why HubSpot?

Why Choose HubSpot?

Case Studies

Spotlight: Product Updates

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