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HubSpot Products & Services Catalog

HubSpot is a customer platform consisting of six premium products — Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub — all connected by HubSpot’s Smart CRM, an AI-powered system of record that unifies customer data across your teams. Below, you’ll find a high-level description of each product, a list of features associated with each product package, and any limits that apply.
Smart CRM

Solutions to Your Top Smart CRM Challenges

HubSpot’s CRM software is an AI-powered system of record connecting all your HubSpot products. It's customizable for your unique business needs, leverages real-time insights to make smart recommendations, and serves as the underlying database that unifies your customer data across your teams.Smart CRM features are automatically included with the purchase of the Starter, Professional, or Enterprise edition of any premium product.

Smart CRM is also available to purchase as a standalone product, available in three editions — Starter, Professional, or Enterprise. There is also select CRM functionality in our free tools.

Smart CRM Pricing

Feature

Starter edition

Starts at $20/month per seat

Get a demo Get a demo of Smart CRM Starter

Professional edition

Starts at $1,450/month per seat

Get a demo Get a demo of Smart CRM Professional

Enterprise edition

Starts at $4,700/month per seat

Includes 500 per month
Includes 5,000 per month
Includes 10,000 per month
Also includes:
All Free Tools (with HubSpot branding removed)
All Free Tools (with HubSpot branding removed)
All Free Tools (with HubSpot branding removed)
1:1 Technical Support
Email and Chat
Email, Chat & Phone
Email, Chat & Phone

Smart CRM Features

Feature

Starter edition
Priced with product

Get a demo Get a demo of Smart CRM

Professional edition
Priced with product

Get a demo Get a demo of Smart CRM

Enterprise edition
Priced with product

Get a demo Get a demo of Smart CRM
Standard sandbox account
One standard sandbox. Import up to 200K records per type: contacts, companies, deals, tickets, custom objects, carts, invoices, marketing events, and orders. In workflows, enroll up to 100K records per day per sandbox.
Sensitive Data
Intent signals
Data quality overview
Scan account for data quality issues every 2 weeks.
Scan account for data quality issues every 2 weeks.
Scan account for data quality issues every 2 weeks.
Duplicate management
AI-powered data formatting recommendations
Custom properties
1,000 custom properties per object.
1,000 custom properties per object.
1,000 custom properties per object.
Calculated properties
40 calculated properties
200 calculated properties
Smart properties
Breeze data agent (Beta)
Enrich custom company properties with AI. 10 HubSpot Credits per enriched record.
Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio. 10 HubSpot Credits per enriched record.
Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio. 10 HubSpot Credits per enriched record.
Data Agent
10 HubSpot Credits per enriched record.
10 HubSpot Credits per enriched record.
10 HubSpot Credits per enriched record.

Feature

Starter edition
Priced with product

Get a demo Get a demo of Smart CRM

Professional edition
Priced with product

Get a demo Get a demo of Smart CRM

Enterprise edition
Priced with product

Get a demo Get a demo of Smart CRM
Deal pipeline
2 deal pipelines
15 deal pipelines
100 deal pipelines
Shared inbox
Limited to 1 inbox
Up to 100 inboxes
Up to 200 inboxes
Reporting dashboard
30 dashboards, 50 reports per dashboard
325 dashboards, 50 reports per dashboard.
100 dashboards, 50 reports per dashboard
Custom reporting
Up to 100 custom reports and 10 million events per custom reporting query
Up to 500 custom reports and 100 million events per custom reporting query

Feature

Starter edition
Priced with product

Get a demo Get a demo of Smart CRM

Professional edition
Priced with product

Get a demo Get a demo of Smart CRM

Enterprise edition
Priced with product

Get a demo Get a demo of Smart CRM
Salesforce integration
500 field mappings
10,000 Salesforce owners
1 account
500 field mappings
10,000 Salesforce owners
1 account
Salesforce custom object sync
Slack integration
CRM Import
Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API
Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API
Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API
Marketing Hub

Solutions to Your Top Marketing Challenges

HubSpot’s marketing automation software is designed to help you generate leads and automate marketing to drive growth. It offers the tools you need to increase revenue through high-quality leads, save time and resources, and measure and optimize campaigns — all on one powerful, easy-to-use platform. Marketing Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Marketing Hub Pricing

Feature

Starter edition

$20/seat/mo

Get a demo Get a demo of Marketing Hub
Seats
Includes 1 Core Seat
Includes 3 Core Seats
Includes 5 Core Seats
Marketing Contacts
1,000 included
2,000 included
10,000 included
etc

Marketing Hub Features

Feature

Starter edition
$20/seat/mo

Get a demo Get a demo of Marketing Hub

Professional edition
$890/mo

Get a demo Get a demo of Marketing Hub

Enterprise edition
$3,600/mo

Get a demo Get a demo of Marketing Hub
Campaign management
Campaign reporting
5,000 campaigns per account
10,000 campaigns per account
Email marketing
5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain.
Remove HubSpot branding
10x marketing contact tier email send limit per calendar month
Remove HubSpot branding
Additional features
20x marketing contact tier email send limit per calendar month
Remove HubSpot branding
Additional features
Email approvals
Programmable email [Beta]
Includes email marketing content powered by CRM object data.
Includes email marketing content powered by CRM object or HubDB data.
A/B testing
Smart content for marketing email
Marketing email single send API
AI email template upload (Beta)
100 template uploads per account per month.
100 template uploads per account per month.
Custom events
Limited to 500 event definitions and 30 million completions per month.
Event Visualizer

Feature

Starter edition
$20/seat/mo

Get a demo Get a demo of Marketing Hub

Professional edition
$890/mo

Get a demo Get a demo of Marketing Hub

Enterprise edition
$3,600/mo

Get a demo Get a demo of Marketing Hub
Social media
Up to 50 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance.
Up to 300 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. Limit of up to 3 competitor streams connected.
AEO (Beta)
Get started with 25 prompts, each run daily across 3 engines, for 2,500 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.
Get started with 50 prompts, each run daily across 3 engines, for 5,000 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.
CTAs
Does not include custom targeting by device type, country, referral URL, etc.
Includes custom targeting by device type, country, referral URL, and more.
Includes custom targeting by device type, country, referral URL, and more.
Multi-account management
Connect up to 30 total accounts to manage within your organization. Requires Marketing Hub Enterprise for at least one account, and any Professional or Enterprise subscription for each connected account. All connected accounts are required to be in the same data hosting location.
Lead scoring
Up to 5 scores.
Includes AI recommendations. Up to 50 scores.
Ad management
All available ad types
5 audiences
Ad conversion events
Up to 50 synced events to ad accounts
Up to 100 synced events to ad accounts
Ad retargeting
All available ad types
2 audiences
All available ad types
5 audiences
All available ad types
15 audiences
Simple ad automation
1 simple workflow per form, with up to 10 actions.
Unlimited simple workflows per form, with unlimited actions.
Unlimited simple workflows per form, with unlimited actions.
Sales Hub

Solutions to Your Top Sales Challenges

HubSpot's sales software includes a full suite of tools that aim to boost your productivity, shorten deal cycles, and make your sales process more human-friendly — without adding to your workload. Your whole sales team will have the tools they need to book more meetings and close more deals, with a whole lot less work. Sales Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Sales Hub Pricing

Feature

Starter edition

$20/seat/mo

Get a demo Get a demo of Sales Hub

Professional edition

$100/seat/mo

Get a demo Get a demo of Sales Hub

Enterprise edition

$150/seat/mo

Get a demo Get a demo of Sales Hub
Onboarding Fees
one-time onboarding
Includes 500 per month
Includes 3,000 per month
Includes 5,000 per month
etc

Sales Hub Features

Feature

Starter edition
$20/seat/mo

Get a demo Get a demo of Sales Hub

Professional edition
$100/seat/mo

Get a demo Get a demo of Sales Hub

Enterprise edition
$150/seat/mo

Get a demo Get a demo of Sales Hub
ABM tools and automation
Breeze Customer Agent
50 HubSpot Credits per conversation
50 HubSpot Credits per conversation
HubSpot mobile app
Calling
500 minutes
3,000 minutes
12,000 minutes
Interactive Voice Response
1-to-1 email
HubSpot branding removed
HubSpot branding removed
HubSpot branding removed
Email templates
Up to 10,000 email templates per account.
Up to 10,000 email templates per account.
Up to 10,000 email templates per account.
LinkedIn Sales Navigator and CRM Sync integrations
Sequences
5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.
5,000 sequences per account, and up to 1,000 email sends/user/day. Includes the ability to trigger sequences via workflows.

Feature

Starter edition
$20/seat/mo

Get a demo Get a demo of Sales Hub

Professional edition
$100/seat/mo

Get a demo Get a demo of Sales Hub

Enterprise edition
$150/seat/mo

Get a demo Get a demo of Sales Hub
Goals
Limited features
Template goals
Template and custom goals
Playbooks
Create up to 5 playbooks, and capture notes in playbooks
Create up to 5,000 playbooks. Embed properties or capture notes in playbooks.
Reporting dashboard
30 dashboards, 50 reports per dashboard
325 dashboards, 50 reports per dashboard.
100 dashboards, 50 reports per dashboard
Deal pipeline
2 deal pipelines
15 deal pipelines
100 deal pipelines
Pipeline approvals for Deals
Service Hub

Solutions to Your Top Service Challenges

HubSpot’s customer service software enables you to connect with customers and provide them with an exceptional customer service experience. Your customer service team will have tools to connect with customers and improve customer satisfaction. Service Hub is currently available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Service Hub Pricing

Feature

Starter edition

$20/seat/mo

Get a demo Get a demo of Service Hub

Professional edition

$100/seat/mo

Get a demo Get a demo of Service Hub

Enterprise edition

$150/seat/mo

Get a demo Get a demo of Service Hub
Onboarding Fees
Includes 500 per month
Includes 3,000 per month
Includes 5,000 per month

Service Hub Features

Feature

Starter edition
$20/seat/mo

Professional edition
$100/seat/mo

Enterprise edition
$150/seat/mo

Help Desk Workspace
Custom Channels API
Skill-based Routing
WhatsApp integration
Up to 1,000 messages per month
Up to 1,000 messages per month
SLAs
Live chat
Remove HubSpot branding
Remove HubSpot branding
Remove HubSpot branding
Conversational bots
Limited features
Additional features
Additional features
Capacity Limits
Up to 99 active chats
Ticketing
Knowledge base
1 knowledge base per account with up to 2,000 articles.
100 knowledge bases per account with up to 10,000 articles.
Breeze Customer Agent
50 HubSpot Credits per conversation
50 HubSpot Credits per conversation
Customer portal
Up to 2 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group).
Up to 100 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group).

Feature

Starter edition
$20/seat/mo

Professional edition
$100/seat/mo

Enterprise edition
$150/seat/mo

Notetaker (Beta)
AI transcript enrichment (Beta)
Sequences
5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.
5,000 sequences per account, and up to 1,000 email sends/user/day. Includes the ability to trigger sequences via workflows.
Smart Deal Progression (Beta)
Content Hub

Solutions to Your Top Content Challenges

HubSpot’s AI-powered content marketing software helps you create and manage content to fuel the entire customer journey — all in one place. It offers the tools you and your developers need to create personalized content journeys that drive engagement, and manage content assets at scale. Content Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Content Hub Starter

Feature

Starter edition

$20/seat/mo

Get a demo Get a demo of Content Hub

Professional edition

$500/seat/mo

Get a demo Get a demo of Content Hub

Enterprise edition

$1,500/seat/mo

Get a demo Get a demo of Content Hub
Seats
Includes 1 Core Seat
Includes 3 Core Seats
Includes 5 Core Seats
etc

Content Hub Features

Data Hub

Solutions to Your Top Data Challenges

HubSpot's operations software includes a full suite of tools that enables you to connect your apps, sync and clean customer data, and automate every process for an efficient business and a friction-free customer experience. Operations Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.

Data Hub Pricing

Feature

Starter edition

$20/seat/mo

Get a demo Get a demo of Data Hub

Professional edition

$800/seat/mo

Get a demo Get a demo of Data Hub

Enterprise edition

$2,000/seat/mo

Get a demo Get a demo of Data Hub
Seats
Includes 1 Core Seat
Includes 1 Core Seats
Includes 1 Core Seats
etc

Data Hub Features

Feature

Starter edition
$20/seat/mo

Professional edition
$20/seat/mo

Enterprise edition
$20/seat/mo

Data sync
Data studio (Beta)
This feature uses HubSpot Credits.
This feature uses HubSpot Credits.
Data Warehouse Integrations

Feature

Starter edition
$20/seat/mo

Professional edition
$20/seat/mo

Enterprise edition
$20/seat/mo

Duplicate management
Programmable automation
Data health trends
Data Agent
10 HubSpot Credits per enriched record.
10 HubSpot Credits per enriched record.
10 HubSpot Credits per enriched record.
Data quality automation
Scheduled workflow triggers
Revenue Hub

Solutions to Your Top Commerce Challenges

HubSpot’s B2B commerce software helps you streamline your opportunity-to-revenue process to get paid faster, increase revenue, and save time. Commerce Hub features easy-to-use tools for collecting payments, and it follows a pay-as-you-go pricing model. Some features are included for free, and others require the purchase of an additional HubSpot subscription. See the feature table below for details.

Revenue Hub Pricing

Feature

Professional edition

$95/seat/mo

Get a demo Get a demo of Revenue Hub

Enterprise edition

$140/seat/mo

Get a demo Get a demo of Revenue Hub
Seats
Includes 1 Core Seat
Includes 1 Core Seat
Additional Seats
$95/month per seat
$140/month per seat

Revenue Hub Platform Fee

Commerce Hub charges a platform fee per transaction for creating a payment experience and collecting payments with our commerce tools (in addition to any transaction fees already associated with your payment processing option as listed here). The platform fee will apply depending on the payment processing option used by the customer.
Feature

Stripe Payment Processing

Subject to additional terms

HubSpot Payments

Subject to additional terms

Price Details
 
 
Platform Fee
[TBC]% platform fee
[TBC]% platform fee
Processing Fees
[TBC] cap
Promotion Available
Fees waived for [TBC] days

HubSpot Payments Processing Fees

Pick your region in the table below to see applicable fees.
Price details  
ACH Payments 0.8% processing fee
Card Transactions 2.9% processing fee
ACH Transactions Cap $10 cap
Cross-border Card Use In the EEA 1.5% processing fee
Cross-border Card Use Outside the EEA 1.5% processing fee
Currency Conversion 1% transaction fee

 

Revenue Hub Features

Feature

Professional edition

Enterprise edition

Invoices
Revenue custom domains — invoices
HubSpot payments account required for invoice checkout functionality.
HubSpot payments account required for invoice checkout functionality.
Automated invoice reminders
Credit memos (Beta)
Revenue analytics suite
Simple revenue reporting
Automated sales tax
Xero integration (Beta)
Contracts (Beta)

Feature

Professional edition

Enterprise edition

Payment links
Available to customers with a connected payments account
Available to customers with a connected payments account
Revenue custom domains — payment links
HubSpot payments account required.
HubSpot payments account required.
Stripe payment processing
Available to customers with an integrated Stripe account.
Available to customers with an integrated Stripe account.

Feature

Professional edition

Enterprise edition

e-signature
25 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume.
50 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume.
Quotes
Quote templates
Signable quote attachments
Quote activity tracking
Quote workflows
Advanced quote approvals
Up to 10 approvers and up to 5 approval steps. Users with workflow permissions can create and edit approvals, but cannot enable them without a Revenue Seat.
Breeze

Solutions to Your Top AI Challenges

Breeze is HubSpot’s collection of AI tools seamlessly integrated throughout the products in HubSpot’s customer platform. Some Breeze Agents consume HubSpot Credits. Other Breeze Agents and additional Breeze features are already included in the pricing for the products they’re packaged in, so please refer to the individual product sections for an understanding of their included Breeze features.

Breeze Features - CURRENTLY SHOWING MARKETING AS BREEZE IS NOT IN FEATURE STORE

FeatureProduct availability

Campaign management

Manage and collaborate on your campaigns in a single view.

Campaign reporting

Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.

Email marketing

Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.

Email approvals

Require or request approval before sending a marketing email.

Programmable email [Beta]

Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.

A/B testing

Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.

Smart content for marketing email

Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.

Marketing email single send API

Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.

AI email template upload (Beta)

Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.

Custom events

Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.

Event Visualizer

Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.

FeatureProduct availability

Social media

Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.

AEO (Beta)

Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.

CTAs

Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.

Multi-account management

Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.

Lead scoring

Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.

Ad management

Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.

Ad conversion events

Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.

Ad retargeting

Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.

Simple ad automation

Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.

HubSpot AEO

Solutions to Your Top AEO Challenges

The HubSpot AEO tool allows you to see where your brand stands in AI search, understand how competitors compare, and get recommendations to improve your visibility in AI responses.

HubSpot AEO Features - CURRENTLY SHOWING MARKETING AS AEO IS NOT IN FEATURE STORE

Feature
Description

Campaign management

Manage and collaborate on your campaigns in a single view.

Campaign reporting

Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.

Email marketing

Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.

Email approvals

Require or request approval before sending a marketing email.

Programmable email [Beta]

Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.

A/B testing

Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.

Smart content for marketing email

Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.

Marketing email single send API

Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.

AI email template upload (Beta)

Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.

Custom events

Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.

Event Visualizer

Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.

Feature
Description

Social media

Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.

AEO (Beta)

Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.

CTAs

Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.

Multi-account management

Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.

Lead scoring

Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.

Ad management

Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.

Ad conversion events

Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.

Ad retargeting

Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.

Simple ad automation

Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.