HubSpot is a customer platform consisting of six premium products — Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub — all connected by HubSpot’s Smart CRM, an AI-powered system of record that unifies customer data across your teams. Below, you’ll find a high-level description of each product, a list of features associated with each product package, and any limits that apply.
Smart CRM
Solutions to Your Top Smart CRM Challenges
HubSpot’s CRM software is an AI-powered system of record connecting all your HubSpot products. It's customizable for your unique business needs, leverages real-time insights to make smart recommendations, and serves as the underlying database that unifies your customer data across your teams.Smart CRM features are automatically included with the purchase of the Starter, Professional, or Enterprise edition of any premium product.
Smart CRM is also available to purchase as a standalone product, available in three editions — Starter, Professional, or Enterprise. There is also select CRM functionality in our free tools.
Experiment with elements of the user and customer experience before deploying them live within your production account.
Compare Tiers
—
—
One standard sandbox. Import up to 200K records per type: contacts, companies, deals, tickets, custom objects, carts, invoices, marketing events, and orders. In workflows, enroll up to 100K records per day per sandbox.
Sensitive Data
Sensitive Data
Secure and store Sensitive Data like government ID, demographic data, and limited financial data inside your HubSpot account. All Sensitive Data functionality is subject to the terms in the “Sensitive Data” section and HubSpot's Sensitive Data terms.
Compare Tiers
—
Intent signals
Intent signals
Track your highest-value companies and contacts. Enriching them with signals that can include funding announcements, high-intent page visits, and job changes.
Compare Tiers
Data quality overview
Data quality overview
Monitor your CRM data health and take quick action to fix duplicates, formatting issues, and missing data from one centralized place that keeps your teams and AI working with clean, reliable information.
Compare Tiers
Scan account for data quality issues every 2 weeks.
Scan account for data quality issues every 2 weeks.
Scan account for data quality issues every 2 weeks.
Duplicate management
Duplicate management
Use artificial intelligence to identify and merge duplicate records.
Compare Tiers
—
AI-powered data formatting recommendations
AI-powered data formatting recommendations
Use AI to keep your CRM data clean, consistent, and reliable.
Compare Tiers
Custom properties
Custom properties
Associate specific data points with contacts, companies, and deals.
Compare Tiers
1,000 custom properties per object.
1,000 custom properties per object.
1,000 custom properties per object.
Calculated properties
Calculated properties
Create fields that roll up data from other fields. Calculate things like commissions and splits.
Compare Tiers
—
40 calculated properties
200 calculated properties
Smart properties
Smart properties
Leverage AI to research and answer questions about your contact and company records, drawing from your CRM data, calls, emails, and the web. Review and approve each answer before it's saved to the record. Enrichment feature.
Compare Tiers
Breeze data agent (Beta)
Breeze data agent
Research and answer custom questions about your customers with an AI-powered data agent that analyzes your CRM, calls, emails, documents, and the web — giving you insights you need without the manual work. Breeze data agent consumes HubSpot Credits.
Compare Tiers
Enrich custom company properties with AI.
10 HubSpot Credits per enriched record.
Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio.
10 HubSpot Credits per enriched record.
Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio.
10 HubSpot Credits per enriched record.
Data Agent
Data Agent
The HubSpot Data Agent allows customers to create custom transformations of their data. Think of it as a data operations power tool that lets users use the power of LLMS to improve their CRM data at scale.
Keep your Salesforce and HubSpot data in sync and up-to-date.
Compare Tiers
—
500 field mappings 10,000 Salesforce owners 1 account
500 field mappings 10,000 Salesforce owners 1 account
Salesforce custom object sync
Salesforce custom object sync
Map Salesforce custom objects to HubSpot custom objects, and sync data one way from Salesforce into HubSpot.
Compare Tiers
—
—
Slack integration
Slack integration
Create tasks, get notifications, see and share contacts -- directly in Slack. No more switching between tools.
Compare Tiers
CRM Import
CRM Import
Allows users to efficiently bulk upload and update various CRM records and activities (like contacts, companies, deals, and notes) from spreadsheets, with intelligent mapping and deduplication features.
Compare Tiers
Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API
Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API
Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API
Marketing Hub
Solutions to Your Top Marketing Challenges
HubSpot’s marketing automation software is designed to help you generate leads and automate marketing to drive growth. It offers the tools you need to increase revenue through high-quality leads, save time and resources, and measure and optimize campaigns — all on one powerful, easy-to-use platform. Marketing Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.
Marketing Contacts: Marketing contacts can be sent marketing emails and be targeted with ads manually or with automation if it’s included in your subscription.
Non-Marketing Contacts: Non-marketing contacts cannot be sent marketing emails and cannot be targeted with ads.
You can designate contacts as marketing contacts at any time, and your changes will take effect immediately. You can also designate contacts as non-marketing contacts at any time. However, those changes will take effect only at the start of the following month or your contract renewal date — whichever comes first — and your contact tier pricing cannot be downgraded until your contract renewal date. If you exceed your marketing contacts tier at any time, you will be billed immediately. The fee for marketing contacts is a blended rate based on the number of contacts purchased and the applicable rates.
Manage and collaborate on your campaigns in a single view.
Compare Tiers
—
Campaign reporting
Campaign reporting
Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.
Compare Tiers
—
5,000 campaigns per account
10,000 campaigns per account
Email marketing
Email marketing
Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.
Compare Tiers
5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain. Remove HubSpot branding
10x marketing contact tier email send limit per calendar month Remove HubSpot branding Additional features
20x marketing contact tier email send limit per calendar month Remove HubSpot branding Additional features
Email approvals
Email approvals
Require or request approval before sending a marketing email.
Compare Tiers
—
—
Programmable email [Beta]
Programmable email [Beta]
Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.
Compare Tiers
—
Includes email marketing content powered by CRM object data.
Includes email marketing content powered by CRM object or HubDB data.
A/B testing
A/B testing
Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.
Compare Tiers
—
Smart content for marketing email
Smart content for marketing email
Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.
Compare Tiers
—
Marketing email single send API
Marketing email single send API
Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.
Compare Tiers
—
—
AI email template upload (Beta)
AI email template upload
Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.
Compare Tiers
—
100 template uploads per account per month.
100 template uploads per account per month.
Custom events
Custom events
Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.
Compare Tiers
—
—
Limited to 500 event definitions and 30 million completions per month.
Event Visualizer
Event Visualizer
Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.
Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.
Compare Tiers
—
Up to 50 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance.
Up to 300 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. Limit of up to 3 competitor streams connected.
AEO (Beta)
AEO
Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.
Compare Tiers
—
Get started with 25 prompts, each run daily across 3 engines, for 2,500 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.
Get started with 50 prompts, each run daily across 3 engines, for 5,000 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume.
CTAs
CTAs
Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.
Compare Tiers
Does not include custom targeting by device type, country, referral URL, etc.
Includes custom targeting by device type, country, referral URL, and more.
Includes custom targeting by device type, country, referral URL, and more.
Multi-account management
Multi-account management
Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.
Compare Tiers
—
—
Connect up to 30 total accounts to manage within your organization. Requires Marketing Hub Enterprise for at least one account, and any Professional or Enterprise subscription for each connected account. All connected accounts are required to be in the same data hosting location.
Lead scoring
Lead scoring
Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.
Compare Tiers
—
Up to 5 scores.
Includes AI recommendations. Up to 50 scores.
Ad management
Ad management
Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.
Compare Tiers
All available ad types 5 audiences
Ad conversion events
Ad conversion events
Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.
Compare Tiers
—
Up to 50 synced events to ad accounts
Up to 100 synced events to ad accounts
Ad retargeting
Ad retargeting
Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.
Compare Tiers
All available ad types 2 audiences
All available ad types 5 audiences
All available ad types 15 audiences
Simple ad automation
Simple ad automation
Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.
Compare Tiers
1 simple workflow per form, with up to 10 actions.
Unlimited simple workflows per form, with unlimited actions.
Unlimited simple workflows per form, with unlimited actions.
Sales Hub
Solutions to Your Top Sales Challenges
HubSpot's sales software includes a full suite of tools that aim to boost your productivity, shorten deal cycles, and make your sales process more human-friendly — without adding to your workload. Your whole sales team will have the tools they need to book more meetings and close more deals, with a whole lot less work. Sales Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.
Leverage company-based automation with ABM tools such as properties, templates, and out-of-the-box reports.
Compare Tiers
—
Breeze Customer Agent
Breeze Customer Agent
Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.
Compare Tiers
—
50 HubSpot Credits per conversation
50 HubSpot Credits per conversation
HubSpot mobile app
HubSpot mobile app
Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.
Compare Tiers
Calling
Calling
Place outbound calls from your HubSpot account, and receive inbound calls in your browser or forward them to a personal device. Calls can be recorded and auto-logged in your HubSpot database. To receive calls, you must use a HubSpot-provided phone number.
Compare Tiers
500 minutes
3,000 minutes
12,000 minutes
Interactive Voice Response
Interactive Voice Response
Use interactive voice response (IVR) to automate call management, reduce wait times, and improve the customer experience through customized routing.
Compare Tiers
—
1-to-1 email
1-to-1 email
Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.
Compare Tiers
HubSpot branding removed
HubSpot branding removed
HubSpot branding removed
Email templates
Email templates
Save and reuse your most helpful emails. Share them with your team for faster and more consistent customer communication.
Compare Tiers
Up to 10,000 email templates per account.
Up to 10,000 email templates per account.
Up to 10,000 email templates per account.
LinkedIn Sales Navigator and CRM Sync integrations
LinkedIn Sales Navigator and CRM Sync integrations
Use the LinkedIn Sales Navigator integration to get LinkedIn insights and send Inmail messages directly via your HubSpot contact records. Use the supplemental LinkedIn CRM Sync to get access to automatic activity logging, data validation, two-way data sync, and ad revenue attribution reporting.
Compare Tiers
—
Sequences
Sequences
Automate outreach, follow-up, and time-consuming tasks. Create flows of timed personalized emails, A/B test different messaging, remind yourself of important follow-up tasks, send InMail and connection requests on LinkedIn, and more.
Compare Tiers
—
5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.
5,000 sequences per account, and up to 1,000 email sends/user/day. Includes the ability to trigger sequences via workflows.
Measure your team's performance on a granular level using different types of time-based goals.
Compare Tiers
Limited features
Template goals
Template and custom goals
Playbooks
Playbooks
Build a library of resources and guides for your team to follow. Automatically surface recommended content to your team, right when they need it.
Compare Tiers
—
Create up to 5 playbooks, and capture notes in playbooks
Create up to 5,000 playbooks. Embed properties or capture notes in playbooks.
Reporting dashboard
Reporting dashboard
Get in-depth data on your revenue performance, so you know how you're doing and where to improve.
Compare Tiers
30 dashboards, 50 reports per dashboard
325 dashboards, 50 reports per dashboard.
100 dashboards, 50 reports per dashboard
Deal pipeline
Deal pipeline
Keep track of deals and predict future revenue based on how likely they are to close.
Compare Tiers
2 deal pipelines
15 deal pipelines
100 deal pipelines
Pipeline approvals for Deals
Pipeline approvals for Deals
Configure an approval process that ensures deals are reviewed and approved before they progress stages.
Compare Tiers
—
—
Service Hub
Solutions to Your Top Service Challenges
HubSpot’s customer service software enables you to connect with customers and provide them with an exceptional customer service experience. Your customer service team will have tools to connect with customers and improve customer satisfaction. Service Hub is currently available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.
Provide support at scale with an AI-powered home base, where customer support reps can engage with customers and resolve tickets from every available channel. Create advanced views, and route incoming tickets and conversations based on attributes like owner or team.
Compare Tiers
—
Custom Channels API
Custom Channels API
API enables customers and partners to integrate any text-based messaging channel to HelpDesk & Inbox
Compare Tiers
—
Skill-based Routing
Skill-based Routing
Routing rules that assign incoming service objects to agents with specific skills across inboxes.
Compare Tiers
—
—
WhatsApp integration
WhatsApp integration
Send and receive WhatsApp messages through the shared inbox, and send automated WhatsApp messages using workflows.
Compare Tiers
—
Up to 1,000 messages per month
Up to 1,000 messages per month
SLAs
SLAs
Create service-level agreements (SLAs) for metrics like "time to close" and "time to first reply" so your team can easily prioritize incoming requests and meet customers’ expectations.
Compare Tiers
—
Live chat
Live chat
Have 1-to-1 live chats with visitors as they browse your site, and give them the information they need to turn them into qualified leads.
Compare Tiers
Remove HubSpot branding
Remove HubSpot branding
Remove HubSpot branding
Conversational bots
Conversational bots
Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.
Compare Tiers
Limited features
Additional features
Additional features
Capacity Limits
Capacity Limits
Set personalized open ticket limits per user or channel, ensuring each team member is automatically assigned a workload that reflects their tenure and capacity.
Compare Tiers
—
Up to 99 active chats
Ticketing
Ticketing
Log customer issues as tickets. They can then be assigned to team members, organized and prioritized, and tracked in a central location.
Compare Tiers
Knowledge base
Knowledge base
Turn your most-asked support questions into help articles that empower customers to self-serve and enable your customer agent to resolve incoming tickets.
Compare Tiers
—
1 knowledge base per account with up to 2,000 articles.
100 knowledge bases per account with up to 10,000 articles.
Breeze Customer Agent
Breeze Customer Agent
Answer customer questions instantly with an always-on AI-powered customer agent that you can train in minutes using the content you already have. Breeze customer agent consumes HubSpot Credits.
Compare Tiers
—
50 HubSpot Credits per conversation
50 HubSpot Credits per conversation
Customer portal
Customer portal
Give your customers more control over their customer service experience with a secure place to view, open, and reply to their support tickets, and access your knowledge base. Manage access by assigning users to specific access groups.
Compare Tiers
—
Up to 2 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group).
Up to 100 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group).
Feature
Starter edition $20/seat/mo
Professional edition $100/seat/mo
Enterprise edition $150/seat/mo
Notetaker (Beta)
Notetaker
Use AI to automatically record, transcribe, and store every customer meeting in your HubSpot account — no manual note-taking needed. Quickly revisit conversations to stay aligned and close deals faster.
Compare Tiers
—
AI transcript enrichment (Beta)
AI transcript enrichment
Automatically enrich company and contact records with firmographic and demographic insights captured from call transcripts by AI.
Compare Tiers
—
—
Sequences
Sequences
Automate outreach, follow-up, and time-consuming tasks. Create flows of timed personalized emails, A/B test different messaging, remind yourself of important follow-up tasks, send InMail and connection requests on LinkedIn, and more.
Compare Tiers
—
5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription.
5,000 sequences per account, and up to 1,000 email sends/user/day. Includes the ability to trigger sequences via workflows.
Smart Deal Progression (Beta)
Smart Deal Progression
Automatically surface CRM update suggestions, draft follow-up emails, and get recommended next steps based on call transcripts, meeting transcripts, and deal context, so your reps can move deals forward faster.
Compare Tiers
—
Content Hub
Solutions to Your Top Content Challenges
HubSpot’s AI-powered content marketing software helps you create and manage content to fuel the entire customer journey — all in one place. It offers the tools you and your developers need to create personalized content journeys that drive engagement, and manage content assets at scale. Content Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.
HubSpot's operations software includes a full suite of tools that enables you to connect your apps, sync and clean customer data, and automate every process for an efficient business and a friction-free customer experience. Operations Hub is available in three editions — Starter, Professional, and Enterprise — with select functionality in our free tools.
Automatically sync data two ways between HubSpot and dozens of popular third-party apps. Only available for select HubSpot-built integrations.
Compare Tiers
Data studio (Beta)
Data studio
Build powerful datasets using data from external sources and your HubSpot CRM, then activate your data instantly across segments, workflows, and reports.
Compare Tiers
—
This feature uses HubSpot Credits.
This feature uses HubSpot Credits.
Data Warehouse Integrations
Data Warehouse Integrations
Share data from HubSpot with your Snowflake account.
Compare Tiers
—
—
Feature
Starter edition $20/seat/mo
Professional edition $20/seat/mo
Enterprise edition $20/seat/mo
Duplicate management
Duplicate management
Use artificial intelligence to identify and merge duplicate records.
Compare Tiers
—
Programmable automation
Programmable automation
Build custom workflow actions with code to automate complex business processes, integrate with third-party platforms, and improve your customer experience.
Compare Tiers
—
Data health trends
Data health trends
Monitor changes in property fill rate, data sources, duplicates, and more.
Compare Tiers
—
Data Agent
Data Agent
The HubSpot Data Agent allows customers to create custom transformations of their data. Think of it as a data operations power tool that lets users use the power of LLMS to improve their CRM data at scale.
Compare Tiers
10 HubSpot Credits per enriched record.
10 HubSpot Credits per enriched record.
10 HubSpot Credits per enriched record.
Data quality automation
Data quality automation
Easily format property data within workflows, and use custom formulas for more advanced data formatting, combinations, and calculations.
Compare Tiers
—
Scheduled workflow triggers
Scheduled workflow triggers
Trigger HubSpot workflows on recurring custom intervals to better support your automated processes.
Compare Tiers
—
Revenue Hub
Solutions to Your Top Commerce Challenges
HubSpot’s B2B commerce software helps you streamline your opportunity-to-revenue process to get paid faster, increase revenue, and save time. Commerce Hub features easy-to-use tools for collecting payments, and it follows a pay-as-you-go pricing model. Some features are included for free, and others require the purchase of an additional HubSpot subscription. See the feature table below for details.
Commerce Hub charges a platform fee per transaction for creating a payment experience and collecting payments with our commerce tools (in addition to any transaction fees already associated with your payment processing option as listed here). The platform fee will apply depending on the payment processing option used by the customer.
Feature
Stripe Payment Processing
Subject to additional terms
HubSpot Payments
Subject to additional terms
Price Details
Platform Fee
[TBC]% platform fee
[TBC]% platform fee
Processing Fees
—
[TBC] cap
Promotion Available
—
Fees waived for [TBC] days
HubSpot Payments Processing Fees
Pick your region in the table below to see applicable fees.
Price details
ACH Payments
0.8% processing fee
Card Transactions
2.9% processing fee
ACH Transactions Cap
$10 cap
Cross-border Card Use In the EEA
1.5% processing fee
Cross-border Card Use Outside the EEA
1.5% processing fee
Currency Conversion
1% transaction fee
Revenue Hub Features
Feature
Professional edition
Enterprise edition
Invoices
Invoices
Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.
Compare Tiers
Revenue custom domains — invoices
Revenue custom domains — invoices
Use your own domain for quotes and invoices to deliver a seamless customer experience and ensure brand consistency.
Compare Tiers
HubSpot payments account required for invoice checkout functionality.
HubSpot payments account required for invoice checkout functionality.
Automated invoice reminders
Automated invoice reminders
Automatically follow up on open invoices with scheduled emails that eliminate manual tracking.
Compare Tiers
Credit memos (Beta)
Credit memos
Create credit memos and apply them directly to invoices to accurately manage adjustments and overpayments.
Compare Tiers
Revenue analytics suite
Revenue analytics suite
View sales and billing data together in one unified reporting suite to track invoices, subscriptions, and payments for a complete picture of your business performance.
Compare Tiers
Simple revenue reporting
Simple revenue reporting
Monitor the health of your revenue with a simple, out-of-the-box dashboard that includes reports on revenue over time, customers over time, revenue split by payment type, and revenue by sales rep.
Compare Tiers
Automated sales tax
Automated sales tax
Automatically input the sales tax rate based on your buyer's location to seamlessly collect sales tax. Easily disable tax for tax-exempt customers or transactions.
Compare Tiers
Xero integration (Beta)
Xero integration
Seamlessly sync invoice and payment information to and from your Xero account.
Compare Tiers
Contracts (Beta)
Contracts
Automatically create contracts upon quote acceptance, and manage changes and renewals with complete visibility into ACV, ARR, MRR.
Compare Tiers
Feature
Professional edition
Enterprise edition
Payment links
Payment links
Create simple yet powerful payment links that enable you to sell from anywhere — your website, forms, email, and more.
Compare Tiers
Available to customers with a connected payments account
Available to customers with a connected payments account
Revenue custom domains — payment links
Revenue custom domains — payment links
Use your own domain for payment links to deliver a seamless customer experience and ensure brand consistency.
Compare Tiers
HubSpot payments account required.
HubSpot payments account required.
Stripe payment processing
Stripe payment processing
Start accepting payments alongside your HubSpot CRM by integrating your Stripe account as your payment processor. For each transaction, HubSpot will add a 0.75% platform fee on top of Stripe’s transaction fee for the use of Commerce Hub tools to create a payment experience. Subject to additional terms.
Compare Tiers
Available to customers with an integrated Stripe account.
Available to customers with an integrated Stripe account.
Feature
Professional edition
Enterprise edition
e-signature
e-signature
Get digital signatures for quotes. No more printing and sending hard copies.
Compare Tiers
25 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume.
50 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume.
Quotes
Quotes
Generate polished, branded quotes in seconds, with the ability to pull in your pricing, products, and context from deals with AI. Share one link to review, sign, and pay — fast.
Compare Tiers
Quote templates
Quote templates
Instantly create branded quotes from templates, and personalize them with deal information to help sales reps move faster.
Compare Tiers
Signable quote attachments
Signable quote attachments
Attach additional documents like SOWs, MSAs, and NDAs directly to quotes so buyers receive everything in one organized package.
Compare Tiers
Quote activity tracking
Quote activity tracking
Track prospect quote engagement in real time. See when quotes are viewed, downloaded, or accepted to follow up at the right moment.
Compare Tiers
Quote workflows
Quote workflows
Create automated workflows that trigger actions based on quote activity. Set up workflows like automatically changing deal stages when quotes are signed.
Compare Tiers
Advanced quote approvals
Advanced quote approvals
Set up custom, flexible approval workflows based on specific criteria like pricing, discount amounts, or any property of associated objects. Configure different users as approvers for different scenarios, enable sequential approvals, and create multiple property-based workflows to support multiple geographies or stakeholders.
Compare Tiers
—
Up to 10 approvers and up to 5 approval steps. Users with workflow permissions can create and edit approvals, but cannot enable them without a Revenue Seat.
Breeze
Solutions to Your Top AI Challenges
Breeze is HubSpot’s collection of AI tools seamlessly integrated throughout the products in HubSpot’s customer platform. Some Breeze Agents consume HubSpot Credits. Other Breeze Agents and additional Breeze features are already included in the pricing for the products they’re packaged in, so please refer to the individual product sections for an understanding of their included Breeze features.
Breeze Features - CURRENTLY SHOWING MARKETING AS BREEZE IS NOT IN FEATURE STORE
Feature
Product availability
Campaign management
Manage and collaborate on your campaigns in a single view.
Campaign reporting
Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.
Email marketing
Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.
Email approvals
Require or request approval before sending a marketing email.
Programmable email [Beta]
Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.
A/B testing
Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.
Smart content for marketing email
Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.
Marketing email single send API
Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.
AI email template upload (Beta)
Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.
Custom events
Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.
Event Visualizer
Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.
Feature
Product availability
Social media
Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.
AEO (Beta)
Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.
CTAs
Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.
Multi-account management
Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.
Lead scoring
Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.
Ad management
Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.
Ad conversion events
Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.
Ad retargeting
Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.
Simple ad automation
Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.
HubSpot AEO
Solutions to Your Top AEO Challenges
The HubSpot AEO tool allows you to see where your brand stands in AI search, understand how competitors compare, and get recommendations to improve your visibility in AI responses.
HubSpot AEO Features - CURRENTLY SHOWING MARKETING AS AEO IS NOT IN FEATURE STORE
Feature
Description
Campaign management
Manage and collaborate on your campaigns in a single view.
Campaign reporting
Group specific pieces of content into a campaign and understand how each marketing email, paid ad, and more is helping you reach your goals.
Email marketing
Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.
Email approvals
Require or request approval before sending a marketing email.
Programmable email [Beta]
Dynamically generate email content at scale using data stored in HubDB and your HubSpot CRM.
A/B testing
Run A/B tests on landing pages and website pages to hone in on the best performing variations in copy and design.
Smart content for marketing email
Personalize your readers’ experiences by displaying different versions of your content based on CRM data, ad source, query parameters, and more.
Marketing email single send API
Incorporate externally-hosted data into your HubSpot marketing emails. Automatically associate emails with existing HubSpot contact records, create new contact records for new email recipients, and trigger email sends from external events.
AI email template upload (Beta)
Use AI to quickly transform external email designs into HubSpot-compatible drag-and-drop templates that are fully editable and supported by core HubSpot email design elements.
Custom events
Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, segments, workflows, and on the activity timeline. Includes codeless creation via the event visualizer.
Event Visualizer
Capture important behaviors from your website or app, and track purchasing patterns and intent signals unique to your business — all without a developer. Use these events for behavioral segmentation and targeting, automation, and reporting.
Feature
Description
Social media
Use social media tools to schedule and publish multimedia updates, monitor conversations and keywords, and analyze performance. Available for Facebook, Instagram, LinkedIn, YouTube, and X accounts.
AEO (Beta)
Track how often your brand is mentioned on answer engines like ChatGPT, understand competitive gaps, and get recommendations to improve brand visibility in AI-generated responses.
CTAs
Create embedded and pop-up calls-to-action (CTAs) that match the look and feel of your website and guide visitors toward conversion points. Use personalization to reach different target audiences with the right message, and track visitor actions across multiple web pages.
Multi-account management
Manage your organization's HubSpot accounts in one place with asset copying, workflow automation, unified reporting, and data mirroring. Built for organizations with independent businesses or strict data separation needs who want cross-account collaboration.
Lead scoring
Build fit and engagement scores based on individual and/or company-level behavior, campaign interactions and demographic data. Leverage reporting and predictive AI to improve score quality.
Ad management
Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.
Ad conversion events
Create events that will sync your CRM lifecycle stage changes to your ad accounts to optimize the delivery of your ads across networks.
Ad retargeting
Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.
Simple ad automation
Create simple workflows for ad campaign creation and management, such as adding contacts who have interacted with an ad campaign to a list, and sending them a follow-up email.