Looking for more details about HubSpot’s products and services? Here, you’ll find an overview of our pricing, product descriptions, features associated with each subscription, and any limits that apply.
If you have questions, reach out to your HubSpot rep or call our sales team at +1 888-482-7768.
HubSpot offers a collection of free tools as part of its customer platform. These tools include “lite” versions of select features in our paid products. HubSpot’s free tools are available as a single free edition (with up to two free users), and they’re also included in all Starter, Professional, and Enterprise products — many with increased limits or functionality.
| Feature |
Description |
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App objects |
Store data from installed app integrations directly inside HubSpot as unique, app-specific objects, making HubSpot the central place for all your business information. Use this data in workflows, segments, and reports just like any other standard HubSpot object.
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Breeze Assistant |
An AI-powered assistant available everywhere you go in HubSpot. With Breeze Assistant, you can get personalized insights and recommendations about leads, customers, and engagements; generate content; and get routine tasks done quickly in your HubSpot Smart CRM.
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Buyer intent overview The intent funnel shows you a visual look of your total addressable market (TAM), who from that TAM is showing intent, and which of those companies are currently engaged with your company and are in your HubSpot Smart CRM. You can also see a list of top high-fit, high-intent companies with the ability to quick-add them to your Smart CRM. Plus, break down your TAM even further with a market penetration view. Compare Editions LimitsDoesn’t include the ability to quick-add them to your HubSpot Smart CRM
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The intent funnel shows you a visual look of your total addressable market (TAM), who from that TAM is showing intent, and which of those companies are currently engaged with your company and are in your HubSpot Smart CRM. You can also see a list of top high-fit, high-intent companies with the ability to quick-add them to your Smart CRM. Plus, break down your TAM even further with a market penetration view.
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Set target markets |
Identify your target markets using key company attributes like industry, company location, employee range, and more. See how many companies are in your target market(s) and total addressable market, and your percentage of market penetration. Edit, clone, save, or delete target markets to adapt with evolving business strategies.
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Company keywords filter |
Use 1,500+ company keywords to refine your target markets, including, industries, business type, specific keywords, and more.
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Set intent criteria |
Choose which criteria are most important for signaling intent by selecting specific pages on your site, minimum required number of visits, recency of that visit activity, and more.
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Intent orchestration See an interactive list of high-fit companies showing intent and take immediate action. Filter by companies in your target market(s), website visit time frame, traffic source, specific pageviews, lifecycle stage, deal stage, and more. Compare Editions Limits10 companies with the most visits for any view
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See an interactive list of high-fit companies showing intent and take immediate action. Filter by companies in your target market(s), website visit time frame, traffic source, specific pageviews, lifecycle stage, deal stage, and more.
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Intelligence tab Use the intelligence tab to quickly and conveniently understand the visit activity and data hygiene of any company in your HubSpot Smart CRM directly within the company record. Compare Editions LimitsLimited firmographic data
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Use the intelligence tab to quickly and conveniently understand the visit activity and data hygiene of any company in your HubSpot Smart CRM directly within the company record.
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Top visitor email digests |
Send daily, weekly, or monthly email digests highlighting buyer intent from companies with the most website visits.
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Calling SDK |
Integrate VOIP providers like AirCall with the communicator on the contact timeline. No extensions or plugins required.
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Companies |
Organize and manage companiesy in your database. View your company details and communications in a single place.
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Contact management |
Build views and run automated actions to easily manage your contacts and data.
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Contact website activity |
Get insight into what a contact is doing on your website. See page views, form submissions, sales activity, and more, all in one place.
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Conversational context Get an automatic analysis of your conversations, turning them into structured insights in your CRM that power smarter AI, better reporting, and more targeted segments. Compare Editions Limits25 conversational records per account per month
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Get an automatic analysis of your conversations, turning them into structured insights in your CRM that power smarter AI, better reporting, and more targeted segments.
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Custom properties Associate specific data points with contacts, companies, and deals. Compare Editions Limits10 total custom properties
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Associate specific data points with contacts, companies, and deals.
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CRM import Allows customers to import CRM data into HubSpot. Compare Editions Limits50 imports/day and 500,000 rows/day
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Allows customers to import CRM data into HubSpot.
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CRM export Allows customers to export CRM data from HubSpot Compare Editions Limits300 total exports/day and 30 exports/day via API
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Allows customers to export CRM data from HubSpot
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CRM segments Create static or dynamically updating audience segments based on various criteria using properties in your HubSpot database. Compare Editions Limits10 active CRM segments and 1,000 static CRM segments. CRM segmentation criteria limited to form submission data, contact property information, and marketing email activity.
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Create static or dynamically updating audience segments based on various criteria using properties in your HubSpot database.
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Filter insights in segments (Beta) |
Get helpful statistics about the makeup of each filter as you build audience segments.
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Segment analytics (Beta) |
Understand the journey, makeup, and activation insights of your various audience segments with tools and reports that compare performance from one group to another, and identify overlaps across each segment.
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Data test |
See the percentage of data enrichment coverage available for your contact and company records.
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Deals |
Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.
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Pipelines Keep track of how records (e.g., deals, tickets, projects, etc.) move through your processes with customizable pipelines. Compare Editions Limits1 HubSpot-provided pipeline per object type
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Keep track of how records (e.g., deals, tickets, projects, etc.) move through your processes with customizable pipelines.
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HubSpot Marketplace Discover apps, templates, AI agents and assistants, solutions partners, and more through AI-powered recommendations. Search by use case, explore trending tools, and unify your tech stack in HubSpot. Compare Editions LimitsCompatible apps, themes, and agents
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Discover apps, templates, AI agents and assistants, solutions partners, and more through AI-powered recommendations. Search by use case, explore trending tools, and unify your tech stack in HubSpot.
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Gmail, Outlook, and Microsoft Exchange integrations Connect HubSpot to your Gmail, Outlook, or Microsoft Exchange inbox to send emails from your HubSpot account, and access dozens of other useful, time-saving tools. Compare Editions LimitsSupport for select versions of Outlook. Gmail integration involves connection with other Google Workspace tools. Microsoft Exchange support requires an on-premise server running Exchange 2010 SP2 or above, and is for personal connected inboxes only.
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Connect HubSpot to your Gmail, Outlook, or Microsoft Exchange inbox to send emails from your HubSpot account, and access dozens of other useful, time-saving tools.
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Slack integration |
Create tasks, get notifications, see and share contacts — directly in Slack. No more switching between tools.
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Facebook Messenger integration Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger. Compare Editions LimitsSend and receive simple messages and quick replies
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Automatically capture contact information, have two-way communications with your audience, create chatbots, book meetings with bots, and report on chat volume through Facebook Messenger.
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HubSpot mobile app |
Work and sell from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.
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Mobile inbox Access your shared inbox in the HubSpot mobile app. Stay productive on the go with the tools you need to collaborate and provide support efficiently. Compare Editions Limits1 inbox
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Access your shared inbox in the HubSpot mobile app. Stay productive on the go with the tools you need to collaborate and provide support efficiently.
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Projects |
Manage projects in the same place your customer data lives and your go-to-market team already works.
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Reporting dashboard Get in-depth data on your revenue performance, so you know how you're doing and where to improve. Compare Editions Limits10 dashboards, 50 reports per dashboard. Reporting dashboard history limited to past 30 days.
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Get in-depth data on your revenue performance, so you know how you're doing and where to improve.
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Shared inbox Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale. Compare Editions Limits1 inbox
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Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale.
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Team email |
Connect team-wide email addresses to your shared inbox to manage incoming sales and marketing questions. No more questions slipping through the cracks.
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Tasks and activities |
Store, track, manage, and report on the tasks and activities that make up your relationships with customers.
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User management |
Add new users, or deactivate or remove existing users from your HubSpot account.
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Social logins |
Let users sign in to HubSpot using the Google or Microsoft social login, making it easy for them to log in while enhancing security and your control over who has access.
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Custom user permissions |
Set and edit the level of access for each new or existing user. Control what tools they can use and whether they can view, edit, or communicate with different object records. Manage access to select CRM activities to establish operating boundaries. At any time, export and view all users and their permissions.
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Standard CRM interface configuration Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface. Compare Editions LimitsCreate 10 custom tabs on record pages
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Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.
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Non-pipeline board visualization for CRM index pages (Beta) |
Visualize CRM records — such as contacts, companies, deals, tickets, custom objects, etc. — grouped by any property for a flexible, board-style layout that enhances the way users can segment and interact with their data.
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Record timeline Access the activity history for each record in your HubSpot Smart CRM. Compare Editions LimitsView activities in the past 30 days
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Access the activity history for each record in your HubSpot Smart CRM.
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| Feature | |
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Ad management Connect accounts from Google, Meta, Microsoft, TikTok, Reddit, LinkedIn, and ChatGPT to your HubSpot account. Create audiences from your HubSpot contacts, and see which ads are generating customers. Compare Editions Limits3 connected accounts across all supported networks. Website audience creation only.
Notes
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Connect accounts from Google, Meta, Microsoft, TikTok, Reddit, LinkedIn, and ChatGPT to your HubSpot account. Create audiences from your HubSpot contacts, and see which ads are generating customers.
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Ad retargeting Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn. Includes all available ad types and website retargeting. Compare Editions Limits2 contact or company list-based audiences, synced daily
Notes
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Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn. Includes all available ad types and website retargeting.
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Google PMax ads integration |
Integrate with Google’s new Performance Max ad type, supporting PMax campaign creation and in-depth reporting of asset groups and assets.
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Email marketing Send bulk emails that are tested and optimized for different devices. Create better emails with a drag-and-drop editor and personalization tokens. Compare Editions Limits2,000 email sends per calendar month, with HubSpot branding. Emails sent at 1,000 emails per second.
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Send bulk emails that are tested and optimized for different devices. Create better emails with a drag-and-drop editor and personalization tokens.
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Marketing email templates Access a library of professionally designed, responsive, and customizable email templates designed for common marketing use cases such as newsletters, promotions, event invitations, ecommerce communications, and more. Compare Editions LimitsBasic templates including plain text, newsletter, welcome, and promotion templates
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Access a library of professionally designed, responsive, and customizable email templates designed for common marketing use cases such as newsletters, promotions, event invitations, ecommerce communications, and more.
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Email reply tracking |
Track which contacts responded to each email sent through the HubSpot email tool. Use that data in reporting, segments, automation (for Professional and Enterprise paid editions only), and view it on the contact timeline.
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Email health reporting Use email health data to keep track of your email sending reputation and determine if you’re on track, if you can improve, or if you need to take action. Compare Editions LimitsDoesn’t include data-based recommendations
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Use email health data to keep track of your email sending reputation and determine if you’re on track, if you can improve, or if you need to take action.
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Email automation Segment and personalize your marketing with automated email nurturing. Compare Editions Limits1 automated action
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Segment and personalize your marketing with automated email nurturing.
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Forms Create standalone, embedded, and collected forms to gather the contact details that your business needs. Compare Editions LimitsIncludes HubSpot branding
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Create standalone, embedded, and collected forms to gather the contact details that your business needs.
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Form automation Automate what happens after a form is submitted to convert and nurture leads, and triage support tickets. Compare Editions Limits1 automated email per form
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Automate what happens after a form is submitted to convert and nurture leads, and triage support tickets.
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Marketing events object |
Store, track, and manage marketing event data from the API or an event integration.
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| Feature |
Description |
|---|---|
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1-to-1 email Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record. Compare Editions LimitsIncludes HubSpot branding
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Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.
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Email templates Save and reuse your most helpful emails. Share them with your team for faster and more consistent communication. Compare Editions Limits3 email templates per account
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Save and reuse your most helpful emails. Share them with your team for faster and more consistent communication.
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Email tracking and notifications Track and log 1-to-1 emails and receive real-time notifications when emails are opened. Compare Editions Limits200 notifications per month
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Track and log 1-to-1 emails and receive real-time notifications when emails are opened.
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Meeting scheduling Share a link with contacts that lets them see when you're free and book meetings with you, cutting out those tedious 'what time works best for you' emails. Compare Editions Limits1 personal meeting link. Includes HubSpot branding.
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Share a link with contacts that lets them see when you're free and book meetings with you, cutting out those tedious 'what time works best for you' emails.
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Prospects |
Use the prospects tool to see which companies are visiting your site, and see any available insights about them, too.
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Live chat Chat 1-to-1 with visitors as they browse your site, and give them the information they need about your business. Compare Editions LimitsIncludes HubSpot branding
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Chat 1-to-1 with visitors as they browse your site, and give them the information they need about your business.
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Conversational bots Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications. Compare Editions LimitsTicket creation, lead qualification, and meeting booking bots
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Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.
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Canned snippets Create a bank of reusable answers for frequently asked questions that you can quickly add to live chats or emails to save time and help customers faster. Compare Editions Limits3 snippets per account
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Create a bank of reusable answers for frequently asked questions that you can quickly add to live chats or emails to save time and help customers faster.
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Channel switching |
Allow live chat agents to switch their communication channel with customers from live chat or Facebook Messenger to email, while still keeping the conversation open and on the same thread.
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Ticketing |
Log customer issues as tickets. They can then be assigned to team members, organized and prioritized, and tracked in a central location.
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Custom support form fields |
Add custom fields to your support forms to gather the right information for your team, and generate tickets.
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Blog Create search engine-optimized content for your blog based on best practices, and scale your content production. Compare Editions Limits1 blog on the same subdomain as your website. Up to 100 blog posts, 20 authors, and 50 tags. Includes HubSpot branding.
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Create search engine-optimized content for your blog based on best practices, and scale your content production.
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Blog import |
Quickly bring over blog content from a different platform into HubSpot.
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Blog export |
Export a CSV file of all your blog posts.
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Built-in AMP (Accelerated Mobile Pages) support for blogs |
Get built-in Google AMP support for all blog content to help ensure a good mobile experience and SEO.
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Landing pages Create responsive landing pages built to convert using our drag-and-drop editor. Compare Editions Limits30 total landing pages. Includes HubSpot branding.
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Create responsive landing pages built to convert using our drag-and-drop editor.
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Website pages Create responsive website pages with built-in assets and editors, or work with developers to create custom pages that still keep editing simple. Compare Editions Limits30 total website pages. Includes HubSpot branding. Favicon is not customizable.
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Create responsive website pages with built-in assets and editors, or work with developers to create custom pages that still keep editing simple.
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Content library Create a centralized repository of your digital content, where site visitors, prospects, or existing customers can download files, access marketing content, or view external sites and portfolios. Compare Editions LimitsIncludes content library module, with HubSpot branding
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Create a centralized repository of your digital content, where site visitors, prospects, or existing customers can download files, access marketing content, or view external sites and portfolios.
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Local website development |
Develop on HubSpot using the tools, technologies, and workflows you prefer. Use tools like GitHub or popular front-end frameworks to handle version control.
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Cookie management tools Create and manage cookie banners on your website to capture tracking consent from your website visitors. Compare Editions LimitsIncludes HubSpot branding
Notes
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Create and manage cookie banners on your website to capture tracking consent from your website visitors.
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Design manager |
Build custom templates and styles. Create custom JavaScript, HTML, HubL, and CSS assets right where the pages are published.
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SEO recommendations and optimizations Identify SEO issues across your website, and learn how to optimize your pages to get more organic traffic. Compare Editions LimitsBasic recommendations
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Identify SEO issues across your website, and learn how to optimize your pages to get more organic traffic.
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Website structure import |
Import the URL slug, title, and meta description for each of your external pages into HubSpot.
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Mobile optimization |
Create content that looks good on multiple device types, and see it before it goes out.
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Website traffic analytics See how your content is performing with detailed filters like bounce rate, average time on page, and more. Compare Editions LimitsStandard web analytics dashboard
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See how your content is performing with detailed filters like bounce rate, average time on page, and more.
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Automatically-generated XML sitemap |
Sitemaps help search engine web crawlers determine the structure of your site so they can crawl it more intelligently.
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Site export |
Export an HTML file of all your pages and web assets.
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Drag-and-drop editor |
Easily create, edit, and publish pages across your website, landing pages, and blog using a visual drag-and-drop editor that requires no custom code to use.
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Advanced menus |
Update your site’s navigation in one central place to implement changes across your entire site.
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Website themes |
Pick a theme to easily change the look and feel of your entire site globally, out-of-the-box. Developers can design a theme folder of pre-built modules, styles, and layouts to keep your website consistent at all times.
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Multi-language content creation Create multi-language versions of website pages, landing pages, and blog posts. In-language variants of a specific page will automatically be associated together, making your content easier to manage as you scale. Compare Editions Limits3 HubSpot-supported languages
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Create multi-language versions of website pages, landing pages, and blog posts. In-language variants of a specific page will automatically be associated together, making your content easier to manage as you scale.
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Premium hosting |
Host your content and files on a fully managed and optimized infrastructure that scales with your business. Includes standard SSL certificate, content delivery network (CDN), web application firewall (WAF), and 24/7 security monitoring and threat detection.
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Apex hosting and redirects |
Host your website pages, landing pages, and blog posts on your root domain (e.g. https://hubspot.com). Redirect from your root domain to a subdomain (https://hubspot.com >> https://www.hubsp.com) and vice versa.
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Subdomain and country code top-level domain availability Connect your HubSpot account to a subdomain and/or country code top-level domain of a single brand's URL to host landing pages, blog posts, and other content you create inside your account. Compare Editions Limits1 subdomain and 1 country code top-level domain on 1 root domain
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Connect your HubSpot account to a subdomain and/or country code top-level domain of a single brand's URL to host landing pages, blog posts, and other content you create inside your account.
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Connect a custom domain |
Use your own domain to gain search authority. Host landing pages, blogs, and website pages on HubSpot by connecting your domain via the domain manager.
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Custom domain security settings |
Allow your IT teams to manage the security of your HubSpot-hosted content, dictating how external visitors access your website for maximum protection.
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| Feature |
Description |
|---|---|
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Data sync |
Automatically sync data two ways between HubSpot and dozens of popular third-party apps. Only available for select HubSpot-built integrations.
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Historical sync |
Sync your existing data to HubSpot right away, and pass updates between connected third-party apps as they occur.
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Default field mappings |
Connect matching information from connected third-party apps to HubSpot using HubSpot's standard fields.
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| Feature | |
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Stripe payment processing Start accepting payments alongside your HubSpot CRM by integrating your Stripe account as your payment processor. Compare Editions LimitsTicket creation, lead qualification, and meeting booking bots. No custom branching logic
Notes
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Start accepting payments alongside your HubSpot CRM by integrating your Stripe account as your payment processor.
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Simple revenue reporting Monitor the health of your revenue with a simple, out-of-the-box dashboard that includes reports on revenue over time, customers over time, revenue split by payment type, and revenue by sales rep. Compare Editions Notes
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Monitor the health of your revenue with a simple, out-of-the-box dashboard that includes reports on revenue over time, customers over time, revenue split by payment type, and revenue by sales rep.
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B2B checkout Create a mobile-optimized checkout experience for your customers featuring an order summary, customizable fields, and any additional terms included in the checkout description. Data captured is automatically added to your HubSpot CRM. Compare Editions Notes
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Create a mobile-optimized checkout experience for your customers featuring an order summary, customizable fields, and any additional terms included in the checkout description. Data captured is automatically added to your HubSpot CRM.
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Default checkout fees Add a fee to checkout based on how your customers choose to pay. Set up a fee that applies to specific payment methods or a fee that is automatically applied to all your transactions. Compare Editions Notes
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Add a fee to checkout based on how your customers choose to pay. Set up a fee that applies to specific payment methods or a fee that is automatically applied to all your transactions.
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Stored payment methods Speed up payments with stored credit card and ACH details for invoices and subscriptions. Compare Editions Notes
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Speed up payments with stored credit card and ACH details for invoices and subscriptions.
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HubSpot capital financing — powered by Stripe Access working capital in as little as 1-2 business days based on your payment history. Compare Editions Notes
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Access working capital in as little as 1-2 business days based on your payment history.
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Invoices |
Quickly turn quotes into cash with invoices sent directly from your HubSpot CRM. Stay on top of invoices with overdue invoice tracking and management.
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E-invoices (Beta) Send e-invoices directly from HubSpot. Compare Editions Notes
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Send e-invoices directly from HubSpot.
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AI invoice prioritization |
Use AI to prioritize open invoices by revenue impact and draft personalized collection emails to follow up on overdue payments.
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Automated invoice reminders |
Automatically follow up on open invoices with scheduled emails that eliminate manual tracking.
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Contracts |
Automatically create contract objects, manage changes and renewals, and track ACV, ARR, and MRR with complete visibility.
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Credit memos |
Create credit memos and apply them directly to invoices to accurately manage adjustments and overpayments.
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QuickBooks Online integration |
Seamlessly sync invoice and payment information to and from your QuickBooks Online account.
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Xero integration (Beta) |
Seamlessly sync invoice and payment information to and from your Xero account.
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Payment links Create simple yet powerful payment links that enable you to sell from anywhere — your website, forms, email, and more. Compare Editions Notes
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Create simple yet powerful payment links that enable you to sell from anywhere — your website, forms, email, and more.
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Subscriptions |
Collect, manage, and report on recurring payments directly alongside your HubSpot CRM.
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Subscription retries Automatically retry failed subscription payments to prevent lost revenue. Compare Editions Notes
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Automatically retry failed subscription payments to prevent lost revenue.
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Product library Create a product library showcasing your company’s goods or services. Add descriptions, images, pricing, availability, and more. Compare Editions Limits100 products
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Create a product library showcasing your company’s goods or services. Add descriptions, images, pricing, availability, and more.
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Flat rate pricing |
Configure flat rate pricing — where customers pay a fixed amount for products and services — and easily add discounts.
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Tax rates |
Create and apply tax rates to individual line items across quotes, deals, payment links, invoices, and subscriptions. Build a tax library with multiple tax rates to ensure accurate pricing and billing for different products and services.
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Products API |
Manage your product catalog programmatically with the products API. Import, update, and sync product data between HubSpot and external systems to keep your product library current across platforms.
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