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HubSpot Products & Services Catalog

HubSpot is a customer platform consisting of six premium products — Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub — all connected by HubSpot’s Smart CRM, an AI-powered system of record that unifies customer data across your teams. Below, you’ll find a high-level description of each product, a list of features associated with each product package, and any limits that apply.
Free Tools

Explore Free Tools in HubSpot

HubSpot offers a collection of free tools as part of its customer platform. These tools include “lite” versions of select features in our paid products as well as our free Smart CRM functionality, which serves as the underlying database that powers each HubSpot product. You’ll get incredible insight into every contact so you can build deeper relationships with your buyers at scale. (Note that additional Smart CRM features, functionality, and limits are available in our premium products.) HubSpot’s free tools are available as a single free edition (with up to two free users), and they’re also included in every edition of our premium products.

Free Tools Hub Features

Feature

Deal pipeline

Keep track of deals and predict future revenue based on how likely they are to close.

Shared inbox

Set up a shared inbox — for all incoming email and live chats — that your whole team can work from, easily managing 1-to-1 communications at scale.

Reporting dashboard

Get in-depth data on your revenue performance, so you know how you're doing and where to improve.

Slack integration

Create tasks, get notifications, see and share contacts -- directly in Slack. No more switching between tools.

CRM Import

Allows users to efficiently bulk upload and update various CRM records and activities (like contacts, companies, deals, and notes) from spreadsheets, with intelligent mapping and deduplication features.

Custom properties

Associate specific data points with contacts, companies, and deals.

Feature

Email marketing

Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.

Ad management

Connect accounts from supported ad networks to your HubSpot account. Create audiences from your HubSpot contacts database, and see which ads are generating customers.

Ad retargeting

Show ads to users who have visited your website. Retarget ads on Facebook, Google, or LinkedIn.

Feature

HubSpot mobile app

Work from anywhere with the HubSpot mobile app. Highlights include business card scanning, caller ID, and more. Available for iOS and Android.

1-to-1 email

Send emails to individual contacts directly within the contact record, or directly within the associated company, deal, ticket, or custom object record.

Email templates

Save and reuse your most helpful emails. Share them with your team for faster and more consistent customer communication.

Reporting dashboard

Get in-depth data on your revenue performance, so you know how you're doing and where to improve.

Deal pipeline

Keep track of deals and predict future revenue based on how likely they are to close.

Feature

Live chat

Have 1-to-1 live chats with visitors as they browse your site, and give them the information they need to turn them into qualified leads.

Conversational bots

Use a bot to connect visitors to the right rep, route visitors to the most helpful content, and scale 1-to-1 communications.

Ticketing

Log customer issues as tickets. They can then be assigned to team members, organized and prioritized, and tracked in a central location.