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HubSpot Products & Services Catalog

HubSpot is a customer platform consisting of six premium products — Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub — all connected by HubSpot's Smart CRM, an AI-powered system of record that unifies customer data across your teams. Below, you'll find a high-level description of each product, a list of features associated with each product package, and any limits that apply.

Pricing Overview

Pricing for HubSpot's products varies by product and can be referenced within each individual product section in this catalog. In general, products are available through the purchase of HubSpot Seats, which grant individual users access to specific features. With HubSpot Credits, you can also purchase additional capacity for certain features. Learn more about the different types of HubSpot Seats and HubSpot Credits below.

HubSpot Seats

Connect your teams to HubSpot's customer platform with HubSpot Seats. HubSpot Seats reflect the manner and level of access your users have to your subscription services. If you have a mix of Starter, Professional, and/or Enterprise products, all your Core Seats will have the highest level of access to features across your purchased subscription services and will be priced based on the highest level of your subscription services. For example, if you're subscribed to both Marketing Hub Professional and Sales Hub Enterprise, your highest-level subscription would be Enterprise.
STARTER
PROFESSIONAL
ENTERPRISE

Core Seat

Grants core access to all purchased products, built-in AI, and unified data through Smart CRM
Access the features available in Starter subscriptions
Access the features available in Professional subscriptions*
Access the features available in Enterprise subscriptions*

Sales Seat

Grants complete access to Sales Hub Professional or Enterprise, including advanced features built for sellers. Sales Seat functionality also includes Core Seat access.
(Not available)
Full Sales Hub Professional functionality
Full Sales Hub Enterprise functionality

Service Seat

Grants complete access to Service Hub Professional or Enterprise, including advanced features built for service teams. Service Seat functionality also includes Core Seat access.
(Not available)
Full Service Hub Professional functionality
Full Service Hub Enterprise functionality

Commerce Seat

Grants complete access to Commerce Hub Professional or Enterprise, including advanced CPQ tools. Commerce Seat functionality also includes Core Seat access.
(Not available)
Full Commerce Hub Professional functionality
Full Commerce Hub Enterprise functionality

View-Only Seat

Allows a user to view the subscription services without making any changes to their account
Available at no additional cost
Available at no additional cost
Available at no additional cost

Partner Seats

Allows a user to view the subscription services without making any changes to their account

You agree to grant or confirm a Partner Seat exclusively for HubSpot Solutions Partners you're actively working with and who need this access to perform services in your subscription services; HubSpot will confirm, deny, or remove Partner Seats in our sole, reasonable discretion.
Available at no additional cost
Available at no additional cost
Available at no additional cost

*Full Sales Hub Professional or Enterprise, Service Hub Professional or Enterprise, and Commerce Hub Professional or Enterprise functionality requires a Sales Seat, Service Seat, or Commerce Seat, respectively. These features are indicated by a seat icon in the Products tab.

HubSpot Credits

HubSpot Credits are a simple, flexible way to power AI agents and automation that get work done for you across HubSpot's customer platform. Your HubSpot Credits reset monthly during your subscription term. Unused credits do not roll over into the following month. 
Some HubSpot products include HubSpot Credits at no additional cost. Included credits are not additive across products. If you're a customer with multiple products, you'll receive the highest available credit allotment based on the highest level of your subscription services. For example, if you're subscribed to both Marketing Hub Professional and Sales Hub Enterprise, your highest-level subscription would be Enterprise.

Learn more about HubSpot Credits.

Included Credits

INCLUDED CREDITS
STARTER
PROFESSIONAL
ENTERPRISE
Amount of credits granted with your purchase of Smart CRM, Marketing Hub, Sales Hub, Service Hub, or Content Hub
500 Credits
3,000 Credits
5,000 Credits
Amount of credits granted with your purchase of Data Hub or Customer Platform*
500 Credits
5,000 Credits
10,000 Credits

*Customer Platform includes the Starter, Professional, or Enterprise edition of HubSpot's products, bundled together.

Additional Credits

You can choose when and how to add HubSpot Credits to your account at $0.010 per credit. Choose from either the Capacity Pack add-on, or Pay as You Go.

Capacity Pack

Increase your subscription's credit limit for the remainder of your commitment term by packs of 1,000 credits per month as an add-on through checkout or through automatic upgrades. If credit usage scales beyond your monthly limit, your account will automatically be upgraded so you can keep working without interruption. You can change the default setting by turning on Pay as You Go instead.
ADDITIONAL CREDITS
PRICING
Capacity Pack
$10 USD per additional Capacity Pack of 1,000 credits

Pay as You Go

By turning on Pay as You Go, you'll be charged for each credit used beyond your monthly limit. Increase your HubSpot Credits at our $0.010 per-credit rate for your current month without upgrading, invoiced in increments of 10 credits. On your reset date, your account will automatically go back to your original monthly credit limit, instead of staying at the higher credit tier for the rest of your commitment term.
ADDITIONAL CREDITS
PRICING
Pay as You Go
$0.010 per credit, invoiced in increments of 10 credits

HubSpot Credits Rate Sheet

The HubSpot Credits Rate Sheet lists the credits used for individual features and actions to help you estimate your usage. Features may consume credits in two ways:

  • Per action, meaning features generating outputs at the time of request use credits as listed actions occur.
  • Per recurrence, meaning features with recurring outputs use credits both upon activation, and monthly for the remainder of your subscription term so long as the feature is enabled. Please note, features supporting recurring outputs may consume credits at the amount(s) reflected in the HubSpot Credits Rate Sheet on different days during the month based on your account configuration.

Credits consumed by actions in the rate sheet may also be subject to other applicable service charges. For example, an agent feature uses credits, but it may also consume telephony minutes or SMS messages required by those services at additional service charges.

Some automated, bulk, and high-volume features consume credits at a faster rate, which may accelerate overall credit usage.

AI Agents

Feature
Action
Credits
Data agent
Generate response to one prompt for one record
10
Customer agent
Resolve one conversation (text-based channels)
50
Prospecting agent
Recommend outreach for one lead
100
Content agent (Beta)
Generate one piece of content
1000
Custom agents (Beta)
Use 1 action unit*
1

AI Automation

Feature
Action
Credits
Workflows
Execute one Breeze action in a workflow
10

Buyer Intent

Feature
Action
Credits
Intent
Enable intent signals to create company and/or monitor company for one month
10
Intent (Beta)
Monitor one company for one custom signal for one month
50
Intent (Beta)
Create one company record from market segments
10

Data Studio

Feature
Action
Credits
Data studio (Beta)
Each use of a dataset in a workflow, segment, CRM sync, or export* (fewer than 500k rows in primary source)
25
Data studio (Beta)
Each use of a dataset in a workflow, segment, CRM sync, or export* (500k to 5 million rows in primary source)
75
Data studio (Beta)
Each use of a dataset in a workflow, segment, CRM sync, or export* (more than 5 million rows in primary source)
200

*Using a dataset in a report does not consume credits.

Sensitive Data

Customers with an Enterprise edition subscription may enable Sensitive Data in their HubSpot account, subject to the HubSpot Sensitive Data Terms. The types of sensitive data in the “Permitted Types of Sensitive Data” and “Permitted Types of Highly Sensitive Data” sections are permitted to be processed in the features detailed in the “Sensitive Data Covered Services” section.
PERMITTED TYPES OF SENSITIVE DATA
PERMITTED TYPES OF HIGHLY SENSITIVE DATA
Identity & Citizenship
Citizenship and immigration status
—
Limited government-issued identification information (e.g., passport numbers, driver's licenses, and government-issued identification cards). This does not include government-issued numbers used to grant access to highly sensitive information (e.g., Social Security numbers or tax identifiers).
—
Financial Data
Last 4 digits of bank or financial institution account numbers. Full account numbers are not included in permitted Sensitive Data.
Full Social Security numbers (SSN)
Last 4 digits of credit or debit card numbers. Full card numbers and card security codes (CSCs) are not included in permitted Sensitive Data.
Full bank account numbers, International Bank Account Numbers (IBAN), Bank statements
Payment history (e.g., payments due, missed payments, remaining balance)
The use of the subscription service for directly processing payments is strictly prohibited.
Tax & Income
Income and salary data (e.g., income history, individual salary, salary bands/average salary data)
Tax return information
Personal & Demographic
Gender
—
Demographic data (e.g., ethnicity, gender, age, religion, and sexual orientations)
—
Veteran status
—
Employment
Professional performance reviews
—
Employment history
—
Children's Data
Children's information protected under any applicable child data protection laws (e.g., age, grade level, attendance, credits, discipline, etc.)
—
Health Data
Health data (e.g., fitness information, wellness information, and sensitive health information of individuals subject to GDPR)
—
Protected Health Information (PHI) subject to the Health Insurance Portability and Accountability Act (HIPAA). This includes health information in the U.S., such as patient information, provider information, and medical history.
—

Sensitive Data Covered Services

Within Smart CRM, Marketing Hub, Sales Hub, Content Hub, and Data Hub, the following features are supported for both Sensitive Data and Highly Sensitive Data:
FEATURE
SENSITIVE DATA
HIGHLY SENSITIVE DATA
Custom properties with Sensitive Data flags applied
    Creation, Import, Export, Manual Update
    Properties, Import and Object APIs
CRM Activities
    Notes
    Calls
    Tasks
    1:1 email
    Meetings
CRM attachments added to records manually, via notes, call logs, tasks, email, forms, and sensitive file properties
Forms and forms API
Call recordings and conversation intelligence
Integrations
HubSpot Breeze Assistant Features

Some HubSpot features are supported for Sensitive Data, but unable to be used with Highly Sensitive Data:
FEATURE
SENSITIVE DATA
HIGHLY SENSITIVE DATA
List Creation
Workflows
Search
Reporting

Frequently Asked Questions

We will honor the higher limit and the tools run off of the same underlying database. That means if you subscribe to Marketing Hub and HubSpot's free tools, you could have up to 15 million objects, and contacts count as an 'object' in the HubSpot contacts database. If you purchase CRM Contact Record Limit Increase, you can increase your contacts database up to a maximum of 50 million contact object records. Remember that if you use HubSpot's free tools with Marketing Hub, the contacts you add to your contacts database end up in both places and could affect your contact tier pricing.

Yes, if you subscribe to Marketing Hub. While there's no charge for contacts you add to the free contacts database, if you subscribe to Marketing Hub - Marketing Contacts, you will be charged for marketing contacts as part of your fee for that product, even if they are added to the free contacts database. You will not be charged for non-marketing contacts. If you subscribe to legacy Marketing Hub, please visit this page for details.

You can find more information about our APIs and the limits that apply to them through our API Documentation, including our API Usage Guidelines.

No. Your email send limit is based on the number of contacts you purchase. For Marketing Hub - Marketing Contacts Starter, your email send limit is 5 times per contact per calendar month; for Marketing Hub - Marketing Contacts Professional, your email send limit is 10 times your contact tier per calendar month; and for Marketing Hub - Marketing Contacts Enterprise, your email send limit is 20 times your contact tier per calendar month. Email send limits for legacy Marketing Hub customers are described on this page. If you need to send even more than that, you can purchase the Dedicated IP Add-On for unlimited email sends.

No. Limits are not additive across Hubs. So, in cases where a HubSpot account has more than one paid Hub with shared features, the upper limits listed in the tables above still apply. This means in the example of the calling feature in Sales Hub Professional and Service Hub Professional, the limit would be an aggregate of 3,000 minutes of calling per account per month. (Exceptions to this, which are additive, are: i) primary subdomains provided per content type, as we describe in the 'Technical Limits' above, and ii) audiences and ad spend if purchasing units of the Ads Add-On.)

According to Twilio, which provides the underlying functionality for HubSpot's SMS tool, when you send an SMS message containing more than 160 characters, the message is split into smaller messages for transmission. Large messages are split into 153-character "segments" and sent individually, then re-assembled by the recipient's device. The effective character limit per segment is 153 rather than 160, because a data header must be included with each segment to ensure correct re-assembly.

For example, a 161-character message will be sent as two messages: one with 153 characters and a second with eight characters.

If you include non-GSM-7 characters, such as emojis, those messages will be sent using the UCS-2 encoding. Messages containing one or more UCS-2 characters can only contain up to 70 characters in a single, non-segmented message. UCS-2 messages of more than 70 characters will be split into 67-character segments.

You can view the number of message segments you have consumed in your SMS settings at any time.