- HubSpot AI Use Case Library
- Define Target Audience
Walk through the Breeze tools that help your team research accounts, personalize emails, and reach prospects when they're most likely to engage.
Turn Your CRM into Audience Intelligence
Breeze Assistant analyzes your CRM data to identify who your best customers are and what they care about. It surfaces patterns from deal notes, engagement history, and account traits, so you can define your ideal customer profile.
Once your ICP is defined, use Audience Segments, Lookalike Lists, and Brand Identity to map your contacts to it, finding who already matches and where the gaps are.
Learn more
Once your ICP is defined, use Audience Segments, Lookalike Lists, and Brand Identity to map your contacts to it, finding who already matches and where the gaps are.
Breeze Assistant gives you personalized recommendations to reach your ideal customers where they actually are.
FRANK ACOSTA
Assistant Vice President, Digital Marketing Manager
Mercantile Bank
Get Started With Breeze Assistant
Define your ideal customer profile in just a few short steps.
Step 1 - Open Breeze Assistant
Click the Breeze Assistant icon in the top navigation bar of your HubSpot account. Breeze Assistant is included in every subscription and available across all your HubSpot tools.
Step 2 - Ask About Your Top Customers
Enter a prompt like “Analyze my top customers and create an ICP for [e.g. new AI product launch]”. Breeze Assistant analyzes your CRM data and surfaces patterns across your top accounts. Need inspiration? Browse the Breeze Assistant Prompt Library for ready-to-use prompts.
Step 3 - Refine Your Understanding
Ask follow-up questions to dig deeper, like "What industries do they work in?" or "What pain points appear most in won deal notes?" Each response helps you build a clearer picture of your ideal customer profile.
Go Deeper with Related Tools
Once you've defined your ideal customer profile, add these tools to find more high-fit prospects and keep content on brand.
Start here
Starter, All Products
Audience Segments
Builds audiences based on how well contacts match your ideal customer and what they're interested in, using behavioral patterns and engagement signals. Use it to create targeted campaigns that reach people who care about your offering.
Marketing Hub Enterprise
Lookalike Lists
Finds high-potential prospects within your contact lists by identifying contacts similar to your best customers using AI-powered pattern matching. Use it to expand your reach to contacts who share traits with your top converters without manually building complex filters.
Professional, All Products
Brand Identity
Captures your style guide so every piece of AI-generated content matches your voice, tone, ideal client profile, and competitive positioning. Use it to maintain consistent brand messaging across all campaigns without manually reviewing every output.
Related Use Cases
Emerging
Capture and Qualify Leads
Turn website visitors into qualified leads around the clock. Breeze engages instantly, answers questions, captures contact info, and routes to sales with full conversation context.
Established
Tailor Content for Channels
Transform one asset into a multi-channel campaign. Breeze repurposes your best content into emails, social posts, and landing pages—each tailored to its audience and channel.
Emerging
Enrich Contact and Company Data
Fill CRM gaps automatically with complete contact and company details. Breeze enriches records continuously, so your team can segment, score, and personalize without manual research.
Detail Setup Guide