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Marketing | Established

Define target audience

Stop guessing who to target.

Let AI show you who your best customers actually are.

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The Problem

You're Marketing to Everyone. Converting No One.

Sound familiar?

  • "Our segments are based on basic demographics, not actual behavior."

  • "We have no clear picture of who our ideal customers really are."

  • "Every campaign targets too broad an audience and converts poorly."

You need to know who your ideal customers are and what matters to them. Guessing based on demographics alone means wasted ad spend and content that misses the mark. Your team needs behavior-based insights to build segments that actually convert.

 

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How Breeze Helps

Turn Your CRM Into Your Audience Intelligence

AI analyzes your highest-value customers to show you who they are, what they care about, and how to find more like them. No more manual list building or demographic guesswork. Start with Breeze Assistant to define your ideal customer profile, then use more Breeze tools to build and activate targeted segments.

Start with Breeze Assistant

Free, All Products

Most AI tools guess at your audience. Breeze Assistant knows them.

Breeze Assistant analyzes your CRM data to summarize your highest-value customers and tells you what they care about based on deal notes and engagement patterns. Ask it to identify common traits across your best accounts or surface themes from won deals. Get answers in seconds instead of spending hours manually reviewing records.

Because it's built on HubSpot's Smart CRM, Breeze Assistant pulls from your complete customer data, including deals, conversations, form submissions, and website activity. Every insight comes from your actual business performance, not industry assumptions or generic personas.

This is the difference between targeting who you think buys and targeting who actually does.

Learn more about Breeze Assistant

Get Started With Breeze Assistant

Define your ideal customer profile in just a few short steps.

Step 1 - Open Breeze Assistant

Click the Breeze Assistant icon in the top navigation bar of your HubSpot account. Breeze Assistant is included in every subscription and available across all your HubSpot tools.

Step 2 - Ask About Your Best Customers

Enter a prompt like “Analyze my top customers and create an ICP for [e.g. new AI product launch]”Breeze Assistant analyzes your CRM data and surfaces patterns across your top accounts. Need inspiration? Browse the Breeze Assistant Prompt Library for ready-to-use prompts.

Step 3 - Refine Your Understanding

Ask follow-up questions to dig deeper, like "What industries do they work in?" or "What pain points appear most in won deal notes?" Each response helps you build a clearer picture of your ideal customer profile.
Get Started Now

Want your whole team aligned on who to target?

Create a custom assistant trained on your ideal customer profile documentation, buyer personas, and market research, so your team can get instant answers about who to target and what messaging resonates.

Learn more

Go Deeper with More Breeze Tools

Once Breeze Assistant has defined your ideal customer profile, add these tools to find more high-fit prospects and keep content on brand.
audience_segments_thumbnail_2x Starter, All Products

Audience Segments

Builds audiences based on how well contacts match your ideal customer and what they're interested in, using behavioral patterns and engagement signals. Use it to create targeted campaigns that reach people who actually care about your offering instead of blasting everyone in your database.
lookalike_segments_thumbnail_2x Marketing Hub Enterprise

Lookalike Segments

Finds high-potential prospects within your contact lists by identifying contacts similar to your best customers using AI-powered pattern matching. Use it to expand your reach to contacts who share traits with your top converters without manually building complex filters.
brand_identity_thumbnail_2x Professional, All Products

Brand Identity

Uses your style guide to ensure your taste is expressed in every piece of AI-generated content by capturing voice, tone, ideal client profile, and competitive positioning. Use it to maintain consistent brand messaging across all campaigns without manually reviewing every AI output.
capture_and_qualify_leads_marketing_pictogram Emerging

Capture and qualify leads

Turn website visitors into qualified leads around the clock. Breeze engages instantly, answers questions, captures contact info, and routes to sales with full conversation context.
Read more
create_personalized_content_marketing_pictogram Established

Tailor content for channels

Transform one asset into a multi-channel campaign. Breeze repurposes your best content into emails, social posts, and landing pages—each tailored to its audience and channel.
Read more
enrich_contact_company_data_sales_pictogram Emerging

Enrich contact and company data

Fill CRM gaps automatically with complete contact and company details. Breeze enriches records continuously, so your team can segment, score, and personalize without manual research.
Read more