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HubSpot Research

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Original research from over 12,000 business leaders, marketers, and entrepreneurs — so you can stop guessing and start growing.
12,400+
respondents surveyed annually
47
original research reports
18
industries represented
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Featured Data

What the numbers are telling us right now.

Ungated stats from our most recent research. Follow any chart to the full report.

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Ideas That Convert

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HubSpot Research, 2026

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Turn Interest Into Action

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Reach More People

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50K

sold worldwide

$21B

Global revenue

+500K

Users monthly

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Ideas That Convert

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Turn Interest Into Action

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Top Stats

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50K

tktktktk

$21B

Global revenue

+500K

Users monthly

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Ideas That Convert

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Turn Interest Into Action

Nulla facilisi. Aliquam ut mi sed dolor sagittis viverra non eu leo. Cras in augue vulputate, hendrerit ex id, varius sem. Nulla vehicula ex ut feugiat hendrerit.

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Top Stats

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50K

sold worldwide

$21B

Global revenue

+500K

Users monthly

Numbers that should be in your next slide deck

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  • 78%

    of marketers say personalisation drives measurable revenue lift

  • 3.1x

    more pipeline from teams using a unified CRM + marketing platform

  • $2.4B

    estimated value left on the table by brands ignoring first-party data
Find Your Data

Search HubSpot research reports.

Filter original reports by role, industry, company size, and more. Your next insight is already here.

  • Marketing

    Marketers, Mixed Experience Levels, B2B

    Marketing

    Test Description 1
    Link

  • Sales & Service

    Sales &/or Service Professionals, Non-Manager, B2C

    Sales & Service

    Test Description 2
    Link

  • Entrepreneurship

    Decision Makers, Manager, B2B & B2C Blend

    Entrepreneurship

    Test Description 3
    Link

  • Artificial Intelligence

    AI Users, Buyers &/or Consumers, Director, Any

    Artificial Intelligence

    Test Description 4
    Link

Showing 1 - 4 of 4

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Featured Resources

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AEO Sensor

Track how AI engines are answering questions in your category. See your brand visibility score and how to improve it.
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xFunnel

See conversion benchmarks for your funnel stage, industry, and company size — built from anonymised HubSpot customer data.
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Marketing Benchmark Dashboard

See conversion benchmarks for your funnel stage, industry, and company size — built from anonymised HubSpot customer data.
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