What's New
Watch, read or share everything that's new in HubSpot
CRM Customization
Your CRM houses a lot of data and teams often spend too much time looking for the data they need. CRM Customization allows you and your teams to use custom objects, properties, and associations, to organize specific data models in the CRM. The power to easily modify HubSpot's default spaces to match the needs of your team. And lastly, leveraging extensions allows developers to use HubSpot-built components to create net-new UI elements that display custom information.
New in Sales Hub
Prospect smarter and generate more pipeline with the new prospecting workspace, which consolidates all your prospecting activities in one unified pane, plus A/B testing in sequences and more. Accelerate revenue growth with new intelligent deal management tools like deal inspection and AI-powered forecast assistant. And tie it all together with new deal journey analytics, lead funnel reports, and more.
HubSpot AI Assistant
Drive AI-powered efficiency across your business with HubSpot's new and easy-to-use AI features. From crafting effective marketing emails that drive conversions, to spinning up a website in a flash, HubSpot AI is here to help your company connect with customers better than ever before.
SMS for Marketers
The wait is over! SMS for Marketers is here! You can now reach your contacts directly on their mobile devices for instant and more effective communication. (Did you know SMS has an average 98% open rate?) SMS helps capture attention, drive demand, and increase engagement in a way that email doesn’t. Easily create, send and report on SMS campaigns with the intuitive editing experience you’ve come to know and love with HubSpot.
New in Sales Hub
Prospect smarter and generate more pipeline with the new prospecting workspace, which consolidates all your prospecting activities in one unified pane, plus A/B testing in sequences and more. Accelerate revenue growth with new intelligent deal management tools like deal inspection and AI-powered forecast assistant. And tie it all together with new deal journey analytics, lead funnel reports, and more.
Commerce Hub
Introducing HubSpot’s newest product, Commerce Hub — an easy-to-use B2B commerce suite with HubSpot’s customer platform. With Commerce Hub, you can streamline your opportunity-to-revenue process to get paid faster, increase revenue, and save time. Enjoy commerce features such as invoices, payment links, quotes, subscriptions and much more. Plus, seamlessly integrate Commerce Hub with an existing Stripe account for payment processing and Quickbooks for financial reconciliation. Go ahead and exhale — commerce just got easier.
Product Spotlight Video
See the HubSpot team demonstrate new features and functionality
Release Notes
Read a detailed list of what's new and the resources you need to get started
Product Updates Deck
Check out all our July 2023 Live and Public Beta updates in one place
Marketing Hub
