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According to Instagram, over 2 million businesses use their platform to connect with their audiences. While other social media sites like Facebook, Twitter, and LinkedIn, are great for sharing and promoting content, Instagram is a way to humanize your brand.

It's not too late to get your business set up with Instagram, but when you do, it's important to go about it in the right way. Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to a successful Instagram account. You will also need to consider what the goal of your business' Instagram account is and be willing to experiment with different features like Instagram Reels and Stories.

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That's why HubSpot and Agorapulse have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines to the anatomy of the perfect Instagram post. We also have a special guest chapter from world-renowned Instagram expert Jenn Herman to help you navigate Instagram's algorithms as they update.

Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.

That's why HubSpot and Agorapulse have paired up to bring you this guide, where we look at all of the steps to getting started with Instagram for your business, from determining your brand guidelines to the anatomy of the perfect Instagram post. We also have a special guest chapter from world-renowned Instagram expert Jenn Herman to help you navigate Instagram's algorithms as they update.

Last but not least, you will learn how to measure your success in order to prove your efforts are worthwhile.

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We expect to see a significant shift from traditional methods of searching and clicking to a more interactive and personalized approach on social. Customers will no longer rely on manual searches to find information from companies. Instead, they’ll prompt AI systems to provide them with tailored information that precisely matches their specific needs. This shift towards a more personalized and dynamic content experience empowers customers to receive tailored information that precisely matches their specific needs. As a result, the discovery process has become more efficient and meaningful, enhancing the customer journey from the very beginning.

Where people spend their time, how people buy, and how people share information is all different. Plus, what consumer data companies have access to, the quality of data that’s available, and the ability that companies have to act on that data has all changed. Folks are no longer meeting customers where they are at or with the context they need. As a result, we see in the market that lead generation is slowing, sales response rates are declining, and retention rates are dipping.

In fact, 93% of business leaders report less-than-ideal connection with their data, system, internal teams, and with their prospects and customers.