Program Overview
One GTM engine for every stage
One system for the sales and marketing foundation at month three, the board presentation at month thirty, and beyond. No re-platform when you can least afford one.
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AI Built in
Agentic from day one
Your deals get watched, your risk gets surfaced, and your pipeline keeps moving, so a 10-person team gets the output of a 30-person team.
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Runs without you
Build and process that lasts
A founder-led motion becomes a sales process your whole team can run. Series A reps onboard faster, because it’s already documented. -
More Pipeline, Same Team
Get to revenue faster, automatically
A tight, connected system helps teams close sales volumes that belie their small size, so growth doesn’t require growing the team.
Built for Seed, Series A, and beyond
Apply now
Seed founders are building their GTM from scratch. Deals live in scattered tools, and the sales process lives in the founder’s head. The result is incomplete information, right when the founder needs clean numbers for the next raise.
What you’ll get at Seed
Move off scattered tools and onto a connected system
20% of startups are still running on spreadsheets, and 42% say pipeline is scattered across three places that don’t talk to each other. Consolidating onto a system that’s already agentic means the AI needed at Series A is already running.
Build a sales process the whole team can run
42% of founders say sales and marketing processes live in their heads. Documenting the motion now means the first AE onboards onto it without a rewrite.
Set up your GTM once, no migration later
300+ unicorns built their GTM on HubSpot and grew on it. Setting it up to match Series A operations means the founder isn’t left rebuilding it later, just to keep up with what felt quickest at Seed.
Get to revenue faster than your team size suggests
56% of founders lose time to manual work that comes straight out of selling. The startups punching above their weight consolidated early, on infrastructure they won’t have to swap out the moment they grow into it.
Get community and playbooks for the Seed stage
Get peer-level playbooks and community access, built for founders figuring this out without a marketing team yet.
HubSpot is the de facto choice for startups and we work with a lot of startups and scale ups… I think you guys have won that market. So many of our customers are on HubSpot or they want to be on HubSpot.
Recommended resources for Seed
ICP Builder for Startups
Prospecting Agent for Startups
The AEO Playbook for Startups
Series A operators inherit a GTM that was built for founder-led selling. Reporting is unreliable, onboarding is slow, and the team can’t see which deals are about to slip — right when the board expects a forecast you can defend.
What you’ll get at Series A
See where the pipeline comes from
24% of operators can’t produce reliable forecasts. Reporting cleanly is the floor, and knowing what’s repeatable next quarter is the ceiling.
Help teams close more, not hire more
14% of operators say onboarding new hires takes too long, and 64% are under pressure to extend runway. A first AE who’d normally ramp in 120 days now ramps in 60, on a system that already has the playbook in it.
Grow the pipeline through automation
Hiring SDRs to source pipeline doesn’t survive a 5-to-50-to-500 curve. The agent gets paid $1 per qualified lead delivered, not for seats or promises.
See the deal about to slip before the forecast does
46% of operators struggle to track the customer journey from first touch to close. The system flags a quiet deal automatically, before the AE remembers on Friday or the board notices on Monday.
Get community and playbooks built for Series A operators
Get cohort access with other first revenue and marketing hires solving the same problem at the same stage.
HubSpot is the de facto choice for startups and we work with a lot of startups and scale ups… I think you guys have won that market. So many of our customers are on HubSpot or they want to be on HubSpot.
Recommended resources for Series A
ICP Builder for Startups
Prospecting Agent for Startups
The AEO Playbook for Startups
Find out if you qualify
TIER 1 Startups eligible for 90% off in year one
- Raised Pre-seed, Seed, or Series A funding, but not Series B or later.
- Affiliated with an approved HubSpot for Startups partner OR have raised verified venture funding.
- Get 50% off in year two and 25% off in year three.
TIER 2 Startups eligible for 30% off in year one
- Associated with one of our approved entrepreneurial organizations.
- Get 15% off year two.
Eligibility Checker
How much have you raised?
Are you affiliated with an approved HubSpot for Startups partner?
Are you associated with one of our approved entrepreneurial organizations?
Eligibility Checker
Likely eligibleYou're likely eligible
Apply now to start the process and become an official member of the program.
Eligibility Checker
Likely not eligibleYou're likely not eligible right now
Unfortunately, you're likely not eligible for this program. You can retake this quiz or browse the resources that are available to non-members.
How it works
From application to active account, here's exactly what happens next.
“HubSpot powers our pipeline and how we engage our prospects. It's really the system of truth for our sales and revenue org.
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Create an account
Set up your HubSpot account, and import your existing contacts, deals, and data in minutes.
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Configure your tools
Choose onboarding that suits you, or access numerous self-serve resources.