- HubSpot AI Use Case Library
- Analyze Customer Feedback
Walk through the Breeze tools that help your team research accounts, personalize emails, and reach prospects when they're most likely to engage.
Read Every Survey Without Reading Every Survey
Your customers are telling you what's wrong and what's working. The problem is that the answers are scattered across hundreds of survey responses and call recordings. Feedback Survey Summaries analyze all of this and surface the themes that matter most.
Start with summaries to get instant theme analysis from your survey data. Add Conversation Intelligence to track key terms and topics mentioned in calls, so you catch feedback patterns that don't show up in written surveys.
Service Hub Professional
Get Started with Feedback Survey Summaries
See what your customers are saying in seconds.
Step 1 - Open Feedback Surveys
Navigate to Service, then Feedback Surveys. You'll see your active surveys and their responses. Feedback survey summaries work on top of your existing survey data, so you don't need to create anything new to start getting AI analysis.
Step 2 - Generate a Summary
Select a survey with responses and click "Generate an AI summary." The tool analyzes all responses and identifies key themes, recurring complaints, feature requests, and positive feedback patterns. You get a structured overview instead of reading hundreds of individual responses.
Step 3 - Review Themes and Trends
Review the identified themes to understand what your customers care about most. Look for patterns like recurring product issues, common feature requests, or service gaps. Use these themes to prioritize your team's focus areas and inform product feedback.
Go Deeper with Related Tools
Once survey themes are clear, add Conversation Intelligence to catch what surveys miss.
Start here
Sales Hub Professional, Service Hub Professional
Conversation Intelligence
Tracks key terms and topics mentioned in customer calls to surface common feedback themes that don't appear in written surveys. Use it to catch complaints, feature requests, and competitor mentions from live conversations. Generates reports so you can see trends across your entire call history.
Related Use Cases
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Established
Resolve Support Tickets
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Detail Setup Guide