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Sales | Emerging

Enrich contact and company data

Stop guessing who your prospects are.

Let AI fill the gaps in your CRM automatically.

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The Problem

Your Data Is Full of Holes. Your Pipeline Pays the Price.

Sound familiar?

  • "Half our contact records are missing job titles and company info."

  • "Reps waste 30 minutes per lead researching LinkedIn and company websites."

  • "We can't segment properly because our CRM data is incomplete." 

You need complete data to sell effectively. Blank fields make it impossible to segment, prioritize, or personalize outreach. Meanwhile, your team burns hours playing detective instead of selling.

 

How Breeze Helps

How Breeze Helps

Turn Blank Fields Into Sales Intelligence

AI automatically fills in missing data, keeping your CRM complete and allowing your team to focus on selling. Start with Data Enrichment for instant baseline information, and then use Breeze tools to find custom insights that matter to your business.

Start with Data Enrichment

Starter, All Products

Most enrichment tools just fill standard fields. Data Enrichment updates your CRM continuously.

Data Enrichment automatically fills contact and company properties like industry, job title, company size, location, and employee count. No manual entry. No missing information. Just complete records ready for segmentation, scoring, and outreach.

Because it's built on HubSpot's Smart CRM, enrichment happens automatically for new records and updates monthly when new data becomes available. Every interaction starts with complete context because your data stays current without anyone lifting a finger.

This is the difference between CRM records your team avoids and the data they actually use.

Learn more about Data Enrichment

Get Started With Data Enrichment

Set up your first enrichment in minutes.

Step 1 - Enable Enrichment Access

Navigate to Settings, then Users & Teams, and find the Data Management section. Toggle Data Enrichment Access ON for users who need it (Super Admins have this automatically).

Step 2 - Configure Automatic Enrichment

Go to Settings, then Data Enrichment in the Data Management section. Toggle on "Automatically enrich new records" and "Continuously enrich existing records" to keep your CRM complete and current.

Step 3 - Set Up Property Mapping

Click the Mapping tab to control which HubSpot properties receive enrichment data. Select "Fill empty values and overwrite existing values" for properties like Job Title to keep data up to date.

Step 4 - Test Your Records

Navigate to Data Management, then Data Enrichment, and click "Scan for enrichment gaps." Review the match rate and click "Enrich records" when ready.
Start Setup Now

Want enrichment to work exactly the way your team does?

Control which fields get updated and set rules for which records get enriched based on lifecycle stage or segment membership.

Learn more

Go Deeper with More Breeze Tools

Once Data Enrichment keeps your CRM current, add these tools to turn complete data into pipeline.

prospecting_agent_thumbnail_2x Sales Hub Professional

Prospecting Agent

Monitors your enrolled prospects for buying signals like funding rounds, leadership changes, or hiring activity, then researches target accounts and crafts personalized outreach at the perfect moment. Use it to reach prospects when they're actually ready to buy instead of sending generic cold emails.
data_agent_thumbnail_2x Starter, All Products

Data Agent

Answers custom research questions you define about contacts and companies by pulling from your CRM, conversations, documents, and web sources. Use it to fill unique properties your business needs, like "Does their product require a sales team?" or "Who are their main competitors?"
data_studio_thumbnail_2x Data Hub Professional

Data Studio (Beta)

Combines and enhances customer data from different tools into one organized place with smart columns that enrich entire datasets at once. Use it to transform thousands of records with custom insights instead of researching one at a time.
identify_buyers_intent_sales_pictogram Established

Identify buyer intent

See which companies are actively researching solutions like yours. Breeze tracks website visitors and monitors for buying signals, so reps focus on warm accounts instead of cold outreach.
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send_personalized_outreach_sales_pictogram Established

Send personalized outreach

Scale personalized outreach without scaling headcount. Breeze researches accounts, monitors for buying signals, and crafts emails that reference what changed, so reps engage at just the right moment.
Read more
capture_and_qualify_leads_sales_pictogram Emerging

Capture and qualify leads

Convert website visitors into qualified meetings, 24/7. Breeze engages leads instantly, qualifies them on your criteria, and books meetings with the right rep while interest is high.
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