We found the weirdest ways to make $1M, $1B, and $5B

so today we're talking about a very specific topic that i never thought we would go there sam did you ever we'd go here maybe by episode two thousand but i wasn't sure if it's gonna happen in it's a little early today's episode is about the business of butts and guts cue the intro music i feel like i could rule to where i know i could be what i want to put at all in it like a days off on a goal travel never looking back so sam i've ever seen this story about how honestly actually it's not a it's not an active desperation to talk about this it's actually this is us flexing on everybody it's like dude we can take anything and we can make it entertaining and about business i don't if you ever seen larry bird one year he was playing against the the atlanta hawk and he decided in the second half he was just too good and he decided to only shoot with his left hand yeah i saw that and but the whole second half that's this this is our shoot only with our left hand to to try to do a full great business episode on with the constraint of everything's gotta be related to butts and guts dude we actually we you know we've done an episode in rose now a uni with the fighter when she was doing like her walk out because we thought that was inspiring we actually should have done a whole thing on larry bird trash talking it doesn't relate to business but just as ego i love also one one of the greatest nickname ever and in fact if i was white i would try to steal this you to try to steal this the hi from french lick is is one of the greatest nickname i've ever heard it's the best i love like stories where he walks like the the all star room he's like i'm just looking around to see who's gonna get second in a three point was like alright so we're gonna do butts and guts that's a that's a framework that's that's something our youtube team was like hey you guys we've analyzed the data and you guys need to do themed episodes you know pick a topic guys don't just show up and just shoot shit randomly you gotta pick a topic that gets more views and so we were like got it and i think they met like three ways to make a million dollars before the age of twenty five you know like youtube type of things so we're like i don't what no worries we got it we're gonna do a butts and gut tip said it's gonna pop off it's gonna be great do you have the first first butts and guts story i have with the some butts and goods stories let me give you you go one and then i'll i'll give you a good one okay i'm gonna give you a quick one this actually my wife taught me about this so a few years ago and maybe seven eight years ago before kids my wife is like i'm like hey what are we doing this saturday what do wanna do you get for a hike you wanna a the farmer's market what should we do and she's like i gotta go into the city i'm taking a class and i was like a class in the city what do you mean and she was like kinda of being eva about it she's was like i'll be back later don't worry about it and her sister comes and picks her up and i'm like what's the class that she's like it's called the torque out and i go home and at google and i see that there's this amazing business i don't know if you remember when t kinda really came on the scene like ten years ago there was a woman who basically made it her business her name was i think called le workout and i her name is lexi and this woman was touring the country and she was making millions of dollars touring the country teaching women in every city how to work and so there would the class would be full it was like sold out months in advance and he would go and there'd be hundreds of women and she's like alright ladies put that dump out and then she's like and tori let me see here her and she's like i get a baseline the point was i couldn't believe this and i started googling it and actually there were several stories of women who jumped on the trans it's like those businesses that started selling ppe there in covid when the torque trend started there's another story of this woman who was a kindergarten teacher who decided to take up you know torque training as a as a side hustle and ended up making millions of dollars and it became a big issue because the parents were like that's whatever that's miss miss henderson i get out what is she doing and i just thought it was amazing that you could make millions of dollars literally just teaching women how to work where are they now so she initially she was like this is the next z and like she did all these interviews being like this is the next zoom but like z was this kinda like latin dancing thing that they translated into a fitness class i'm doing that with working and she started getting all these celebrities to come to her stuff so like christina billy was like a huge fan of it and then there was like you know other famous people that i really fully know who they are and she was approached by investors it's like let's blow this up take this concept nationwide no no international and then i think it kind of fizz that she's now like an aspiring musician so she's like a female rapper now so she's she made her money during during that phase when the get was good i don't think it it didn't turn into like a a nationwide franchise concept like they had hoped but i don't know if she just got bored and moved on or it fizz out and the the the numbers started dropping but at the time it was like you had to you the these tickets were hard to come by it was like the hottest ticket it town so did your wife learn how to work the funny thing is already knew how to work she was just going for a refresher course you know what i mean this is just a lifelong learner a student of the game i saw my friend josh he had like the most like precious instagram story the other day he was like my you know five year old wanted learn how to play piano we took to these classes and he was getting a little nervous so because at the end of like the six or twelve month class you had to do a rec recycle and i said screw it i'm gonna do it too so he went and learned how to play piano alongside his kid and i see a video of his kid playing twinkle twinkle take a little sars at the and the josh goes up and sits down in place like the same thing and i think that that could be a good mother daughter bond that your kids have right they could they're good they could have a play play yes generational working alright so that's my that's my first one doesn't is just appetizing by the way this is just like this is like warm up stretching for me here alright so that's just i just kinda got my shoulder loose and gave you that one go ahead okay fecal micro microbiota transplants you haven't heard of that word you ever heard that term those are four words i never heard together yeah well it's three it's three words but yeah you you haven't heard those three either this i came across this in two ways the first way was i was listening to a podcast with shane smith shane smith was the guy who found advice and for a little while about ten years ago he was like the big man on camp is big shot and he told the story about how he had colitis or something like that or cro some type of gut issue and he got surgery where they took another person's poop like a healthy person's poop and they put it into his gut have you ever heard of that no so it's called that's what it's called it's called fecal microbiota transplants and there's a ninety percent effective rate it's it's poop or it's not even like the bacteria it's actual poop goes in well i don't know where you draw the line like i don't know like is it like the a minuscule amount or a tablespoon i'm not sure like you know wipes how much do you have to like zoom in on the microscope before between poop from bacteria but ultimately it's still like poop you're putting fecal you're your fecal matter you're putting into someone's gut and i was talking to this woman recently and she was telling me that she was working on a startup and it sounded actually ridiculous that this was a thing but it was kind of brilliant and it opened up my eyes and she was working on the startup where they found a handful of people that have amazing microbiome and they were taking their poop and you could actually replicate it in like a petri dish and sell it to people and so you can get a surgery or get i don't even know technically if it's a surgery i don't know what if that would be defined as a surgery but you basically are taking someone shit and you put it up in their colon and it changes their microbiome and it has like a ninety percent effective rate and what she was telling me was that their premise is that there are thinking about working in a way where people work with fitness influencers and so instead of like someone selling a workout plan or an ad plan you can sell someone else's microbiome and let me give you an example so a few amazing ways that using someone else's poop and get one of these like fecal transplants is for depression for crohn's for colitis and even anxiety and some people even it think like it can help with autism because people who have autism something that is funky going on with their microbiome and you can actually like use this to improve those conditions however they were doing a study harvard did a study in two thousand and nineteen and they have found that elite athletes specifically endurance athletes they they have something special in their microbiome so in their gut that allows them to have slightly better endurance specifically meaning a like different lac take threshold so like without getting too gritty like your lactic threshold is like how well you deal with lac which means how well when your muscles get like really tense and really and you go through straining its activity how well your body can recycle that asset in order to get help you keep going well anyway they have found that when they have when they took certain endurance athletes microbiome basically their shit and put it up into another human being their endurance is better something like fifteen or twenty percent longer they can like let's say run for a marathon and this woman's premise was that she can take hypothetically a lance armstrong and sell his microbiome and i thought that was insane and incredibly fascinating and i went and looked up a lot of the research i think open bio dot org it's a a nonprofit that's like leading a lot of this stuff this all seems incredibly legitimate not today but in the next five or ten years and i thought it was so weird and so awesome you ever do this yeah yeah for sure dude i like sure for sure like when someone talks about pd performance enhancing drugs they talk about it like it's a bad thing and i'm like i i want my performance enhanced i would love that yeah eject me with everything i i tried so many pee maybe performance and enhancing poop this is pretty wild so do you know like roughly what stages is i sat like people are doing this people do i think it's a wealthy person thing i think it's like like plastic surgery where it's like a a you have to have money to do you have to be like in a certain category to justify this but no like people for sure are getting this right now for crohn's and colitis so so hold on so you said i would for sure do this and this is available so does that mean your appointments booked or what does that mean well soon what it means is they are doing the so there's like for example colitis that's a colon illness have to have a condition to do it you're saying yeah like that's like one of the reasons now if you do it for like anxiety or to make me like run a faster five k i think that's a little bit more elective and like you know the money is not in that area at the moment like studies are showing that it's incredibly promising so people are doing it but it's not like a common thing that's interesting okay let's move to move number three before we do it you wanted to take a quick little walk through history here the the history of butts and yeah it's pretty interesting so back in the olden days it was a highly attractive trait not for the aesthetic part of it but because it was like rooted in oh if somebody has a strong glut or strong pelvis area they're gonna be able to run they're gonna be able to hunt they're gonna have a a very long and healthy life and so people have studied this they have a a waist to hip ratio you know that you have you this what ways to hip ratio point seven is the ideal wait i think certain mix a lot wrapped about that denny yeah you was it that i think point seven was one of the latest philosophy first makes a lot also po get on this and actually it was a thing more for men than for women so the the the appeal of having a a nice butt was more important for men because they were the ones who needed to go hunt and gather and all that but then there's also this statue i don't know if you've heard know how you say it but it's the venus statue it's literally translates to venus of the beautiful butt ox have you have you seen this statue of before let's see okay it's a roman statue that was where this woman was just worship for having a great butt okay so i'm zooming in on this the statues butt i mean it's fine but imagine back in the roman days this was this was as good as again it's back there right like they didn't have like that kardashian genetics yet had this surgical enhancement so this was like this was it by the way the comments on this are so funny on reddit like literally the top comment just said what am i on stone hub it's so good so dude this is this is very like this is mediocre not even in the same category of someone worthy of having a statue that last two thousand years to ob access over but just think about the honor at the time to be immortal in this way the average first that was was had a pancake ass and if this was considered like art worthy right right and then and then there was this this era so this is not now the victorian era so you might think oh that was just a phase no no it's all it's just translated from one era to the next so this little thing back here this is called the bustle and the bustle is basically this artificial enhancement to make to make it look like you have a big butt and so this was kinda like this this sort of like victorian age or whatever so this it sort of lasted then as well and so this has been the thing for a very long time and then there was a brief period in the nineties were actually flat butts and more slim women became the thing the kate like the kate the kate moss era i not a fan of that era not my favorite era well luckily the world came to a census and then with jl lo first at beyonce i i i was i asked ai i was like hey could you explain how this all shifted and it was like honestly jl lo jl was a huge influence here and you know it led to now what's kind of like gone overboard i would say and there's a new business and that business is related here so sam do you'd know the number one fastest growing plastic surgery that there is i probably guess i'm guessing it's the the poop diaper kim kardashian what's it called a brazilian but that's right the the brazilian butt left the bb and so this is a cosmetic surgery you basically transfer fat it's actually a double win so you take fat from the belly and you inject it into the butt and it is the fastest growing cosmetic procedure it's growing it's grown eight hundred percent in the last decade so it is growing very fast do you wanna see the guy's face who invented this by the way yeah yeah can i interest you and looking at this dude's mug alright here we go oh this is the guy it's a happy man this guy evo so evo invented this and he's actually kind of a legend in the medical profession in fact when the olympics were in brazil in i think twenty sixteen he was one of the guys like who's holding the torch for like a period of it right you they only like like eight people to touch the torch he was one of them and so he he was the inventor of the procedure it didn't get as popular though until later when they sort of improved it because it was kinda dangerous it was kinda painful and they they've improved it since then and now nearly a billion dollars a year is spent on bb l's just in america it is the fastest growing cosmetic surgery and there's a whole business around it actually that's pretty interesting that people have popped up of recovery from your b surgery how how much is a i don't even know how much these things cost how much does that cost about twelve thousand dollars on average but if you're in miami and you want the best doctor you're you know you're more like thirty forty thousand dollars to get a big bill doesn't doesn't seem crazy at all right to get like a huge ass that you have for life like i like something you just call it a diaper dude well but i'm just saying if you want like your body to be altered for of all what are gonna look like when you're a elderly woman yeah i don't know but like they've done a long term study on this but no i i think they're like i've i've gotten tattoos that have cost like you know a quarter of that so that seems like a steel that's funny yeah i don't know i think it's yeah it makes sense think it seems like painful and dangerous so there's like a pretty long recovery and actually there's like whole business of recovery centers recovery pillows like check this out so like there's this whole brand so like this is like their pillow that you because you need a set a special pillow to sleep on so people have looked at it and said alright if there's a billion dollars a year spent on the b every one of those people is gonna need recovery and they started selling recovery products to them and i've actually seen this trend happen now with like pretty much every big macro health trend right so like we talked about this with oz how when oz zen as oz zen trend rise or or start rise people created auxiliary products so there's sc z which is an app that helps you track your usage that story wild right that's like a multi million dollar subscription saas business that's a an app to help you manage your semi injections and there's there's more too so there's people who are selling drinks that are like oz epic plus plus so it's like oh you're on oz zen take this to manage the like manage your gut health while you're on on this or to so actually accelerate the benefits of it and so they're piggyback on the trend and creating you know sort of like these like trend surfing products have you tried it yet by the way was that big no that's shocker man i i still i micro dose every once in a while just a little bump biggest slam of slam of the week right there new segment slam of the week no i just i meant because it's like pretty amazing have like it's said tell someone it's shocking you haven't tried to z you know what that means you know that beats still a fat person i i not i'm not alluding to that at all i'm just saying that everyone has dude i have the funniest funny thing so i did this blood test and i got back this result and it was like oh dude like your ts levels was really high your thyroid levels high really high you gotta like work on time mine was how do and i was like oh sweet i got a thyroid issue that explains it i was like it's not me it's not my own lack of discipline and self control that's the problem it's the i got a thyroid thing and i was with ramon at the time ramon was like do to every everybody wants to have a thyroid i was like it's so true i do you think you'll ever cryo oz i don't think so i don't think i would mostly because i've heard such mixed things about it some people swear that it's like one of the greatest inventions of mankind has all these other benefits and it's like you know kind of a no brainer other people like it's gonna kill you and like sort of mess you up for life i have no idea where the truth is in the middle and if you have a way to solve the problem without it seems like you should just do that right like you know if you don't if you don't need to intervene shouldn't and i'd like i'd like to prove to myself i could do it with that is kinda of where i landed yeah yeah i mean i'm okay taking the shortcut it so yeah signed me up okay i think there's a good transition for you to tell me about this research you did on on our next butts guts business alright it's a big one the big one you've been researching the one the one you've been been a big fan of for a while i have been a big fan of this one for a while okay sean zoom in zoom in on those guys for me these guys are are are are the man that's who they are so your banker banker you know what i mean yeah they do well you know these guys they got it going on so the guy on the left is james fu bin liu also known as just james liu james i think he started c the the textbook company where he got wealthy and then he worked at amazon and a couple other companies but he's like one internet web one point o og g so he made a lot of money being early on the internet and he just crushed it and now he runs this thing called long view capital the guy on the right is ra age so he raymond ray runs a hedge fund and he's also a big shot he lives in singapore so he must be incredibly wealthy because i'm sure he's there for some type of like tax reasons but he's definitely a billionaire there so those two guys are responsible for one of the best turnaround in a long time so those two guys are the largest shareholders in an app called grind an app that is beloved by many and an app that i had to download for research purposes only which i need to put that disclosure there because every single financial analyst who i saw talk about this app they put the exact same thing and i found it hilarious i thought they put like a a disclosure and they're saying i only downloaded that this for research purposes but anyway do you know your buddy james what what's james last name james courier so james carrier had a partner named rick marine yeah and and these two guys created a bunch of apps they created tickle which like got huge it was like one of the first viral apps of all time and then they helped create monster was that another one or no branch out do you remember branch shout it got it was built on top of facebook yeah they created these like viral apps right they were kinda like the og guys of going viral actually and that's actually where your partner from the guy who found be i believe he worked there so it's like this whole like silicon valley viral mafia yeah so rick mar in two thousand and nineteen so i hung out with rick because he spoke at hu khan rick is just like a very corporate looking guy and rick mar made this announcement that him and this other guy named jeff with the backing of ray and james bought this company called grinder and i'd had heard of dr but i was one of those things when i'd heard about it i was like i forgot that it was even a thing and they bought this app for six hundred million dollars i believe wasn't in public or was a private there it was a private and interestingly it was owned by a chinese company so it was started by just like a guy like a gay guy in la who was like trying to solve his own need he like wanted to meet dudes and created this app and it just grew organically but it wasn't like that well run very interestingly a chinese company bought it a chinese company who helped make clash of clans and they were accused the chinese company was accused by the us government a blackmail mailing users so for example on grind you can say they have like weird features where you can like be a closet gay guy so you can like not give away your full identity to other users or you can even like say i i do or do not have hiv and they were accused of blackmail their users so basically the us government accused this chinese company of using the user's information nefarious and then they said you've gotta sell this thing and that's where rick just guy named jeff and then james liu and ray stepped in and they bought this company for six hundred million million dollars and right away they basically fired everyone so in one of their like proxy statements they said they replaced something like ninety percent of the staff and they rebuilt this company and i think when they bought granger at the time it had like two and a half stars on the app store and these guys stepped in with a rick marine and jeff being the the guys at the home and they turned this thing around and they turned it around so much that if you google grinder stock it has outperformed every other dating app and so basically if you look at bum bum has a billion dollars in revenue they're not worth nearly as much i believe as grinder right so it's it's worth four point six billion right now and the stock is up thirty percent this year a hundred fifty five percent year to date and over the last five years a hundred and twenty percent it's been a very steady increase this app like since they're back they're actually one of the the handful of spa kind of like good stories you know spa got popular when and what twenty twenty one and like they all sucked these guys have absolutely crushed it and i was reading about their turnaround and what they did and it's pretty freaking amazed how they they've they've turned this business around to to be as successful as it is now and i thought it was interesting that like when it went public this dude named james who's a i think he studied like literally rocket science from like university of michigan and then race a age who runs a hedge fund out of singapore is the first billionaire of the crew the first guy who's involved to become a billionaire does rick still run it or no no no no i think they're out i think they like did a proper turnaround and they bounced and like it's pretty obvious like why it works like you know it's sort of like giant like have you ever played call of duty or james bond and like have you ever seen like on the top left there's like a map with like red dots and you just run to that like dot for immediate action that's like pretty much what writer is yeah it's not true so way back in the day i think twenty twelve twenty thirteen we were what i was at monkey for and one of the apps we're were trying to build was a a dating app like and we had this idea we were like i think it was called like and it was a horrible it was like get out there or something like that it was basically like a a dating app or inside of messaging people you actually go on dates that was the premise okay this was before tinder had come out and the iphone there weren't there weren't any mobile dating apps really popular because like again like i said even tinder hadn't come out there was a couple that were doing okay but i'm downloading a bunch of them for research and the most popular mobile dating app at the time was grind download grinder okay let's see the you know i'm here for the i'm here for research again i'm here for just find out what is the user experience and dude i don't know if anybody ever seen this it is a very stunning user experience not like any other mobile app you ever download you as soon as you load the feed the feed is basically pictures of people's you know private parts and there's not like a there's not like a profile picture of their face it's just that and you're looking at that and then you you like you said do you click the map mode and it's like oh there's a dude over at nordstrom in the dressing room right now is like you know his thing says like green he's he's open he's ready and was like what is like point three away right everything was based on a distance away from you where there's a dude who's d t right now and i was like this is the most aggressive thing i have ever seen in my life i couldn't believe it like there's no other there's like you know this you know the sara goal my thing is a perfect analogy is the only other thing that ever works that way it's like a imagine the stereotype of like twenty construction workers like cat calling a girl as she walks by and like the woman being into it and cat calling back like it's like immediately yeah like so they were talking about and they're like in one of their reports they were basically saying they're analyzing the onboarding time of hinge and tinder they said it was like fifteen minutes and twenty two minutes and they're like with our thing with grind once you sign up within a hundred and twenty seconds you can go and meet someone and so like they're they're optimizing for speed so like it's it's really i mean it's it's just a hook up app basically like i was reading like a funny article ever seen those articles where it was like it costs you know eighteen hundred dollars a month to be a woman you know we gotta get our hair done we gotta get nails the guy a guy did that he was like cost twelve hundred dollars to be a gay dude to manhattan you gotta like do this thing and then this thing and then you need your forty dollar a month subscription to grind like it's like become like a it cost you business to be a gay guy and like like to to to to have this app like it's it's table stakes and they they nominated the niche i'm on rick's linkedin right now so he's a four time founder twenty five years of operating experience the guy is a harvard business school graduate blah blah he built tickle dot com they sold her for a hundred million dollars and then it says he's the managing partner of catapult capital it's a private equity firm that focus on consumer tech and then says in may twenty twenty they partnered with those guys that you talked about and they bought grind for six hundred million he became the coo they rebuilt the team and every single system in process grow grew revenue and eb about eighty percent improve the app rating to four point six stars blah blah and after two and a half years of hard work it went public with a market cap of more than two billion so in two and a half years they turned six hundred million into two and a half billion it's wild right and this is something that interests you i i know in a lot of our guests which is like buying companies like we talked we've talked about that a bunch and i know it it ent you it definitely trades me too and but for some reason you don't hear about the in silicon valley a lot dude we gotta have rick on rick is a rick is kind of a legend we need to have him on the podcast rick is a legend he's real low key i've i've hung out with him only a handful of times he's got he's got a lot of like style you know what dude he it looks like patrick d he looks like d from grey's anatomy he's a he i was about to say it looks like is that the guy's name your name yeah yeah he looks just like and like i'm my friends with him on a i'm friends with rick on facebook and he just like recently posted a photo of him and patrick meeting and he said finally we meet because everyone says that to him he looks very much like him that's he's he's cool this guy's cool and this someone was joking and they're like one of the reasons why this stock confuses a lot of people is because financial and bankers and stock analysts it's all straight dudes like they aren't like this isn't like well it's not it's not something that they're like potentially using in their life on a daily basis and so it's kind of like been a little bit under the radar oh yeah i dude bum only five hundred million right so yeah so ten times bigger it's ten times bigger because it there's a bunch of reasons one being like gay guys earn like twice as much as straight straight men dude all of match group is seven point eight billion right grind alone was four point five and they have way left and and they're working with the population that's like ten percent of america you know what i'm like it's like they're everything about this it's sort of like bumblebee aren't supposed to fly women sort of another underdog story you're out of inspired right now yeah man they've killed it or i go inspiration grind thought it's wild though right that's what i'm saying you don't hear about these turnaround at all with like a lot of silicon valley in internet companies and they've they've nailed it yeah that's wild okay i have one more it's not really good one to end on but i'll do it anyways well first of all i'll do two quick ones dude wipes oh my god great idea who it's insane right you're gonna say you're gonna say this a nerve of something you need to say the stat this is so here's an example of a so one time we had this guy messaging sean and i and he had a company called hostage hostage tape yeah and it was where you put tape on your mouth and you go to bed at night and it's supposed to make you like breathe better sleep better or whatever and i think sean i think you and i had said you know he messaged me a ton of times he both hit your an idiot or an idiot and then he texted us like updates and it was like eventually scaled like twenty million in revenue in like two years and it was like the initial the initial gut reaction we had was like wow this guy is so stupid and then you know texas he's like hit a million in revenue and it was like oh my god people are so stupid and then it hits the twenty million in revenue and you and i go we are so stupid that is exactly how i felt when i saw the dude wipes number their revenue number can you say what it is so twenty twenty four they did two hundred and twenty million dollars in revenue insane insane who would have thought and but look at this actually i gotta show you this this is hilarious as you're saying this so there's a i'm on an article and this is this must have been made by the team itself but it it's literally a chart of their growth so we'll check this out it says dude wipes now over two hundred million and it there's a slide it says twenty twenty forty million and it says there's a call out when the experts said our growth was done but just said when sam said this is stupid no i even yeah i mean i would have said it was stupid the all the time yeah pretty amazing right back when we started the podcast i don't know if they sent you they sent me a giant yeah package of dude wipes that has i it's now twenty twenty five we started this podcast like in twenty twenty or twenty nineteen or something like that it's been like five or six years i'm still living off those like a prep you know rationing out dude wipes i've i've these things have flat they sent so many it's lasted for so long and so so everyone know it's just a it's what you wipe with and it's wet it's like a like a like a baby wipe right yeah it's like a wet wipe i don't actually know i know maybe that's why they've last so i don't really used i actually use them only on my baby but it's flush right i think that's the key difference is that a normal a normal wet wipe is not flush you're not you know not supposed it'll best up your toilet i think dude wipes you can it's basically like an alternative to the bj day right you don't need a day if you use this i think is the idea man this is a great story idea we definitely should have focused on this one i cannot believe how they grew so fast where did they did they go through retail or online i mean i think these things become everything story i don't know their exact story i just know they did a lot of like gorilla market they're sort of like landscape and that they they use the disadvantage of their brand being kind of seen as a joke as an advantage to be able to do sort of like shocking or you know like interesting marketing in order to like you know basically like bro marketing right it's like how do you do grow marketing to grow like like liquid death did this landscape did this and i think these guys are another one dollar shave club was another one that that did this so pretty impressive so they're they're impressive tu which is the actual day company is like also a nine figure in over a hundred million dollar a year business it's basically like a attachment you can you could turn any toilet into sort of like the japanese kinda like fancy toilets by attaching this thing so is one but there's also another interesting one this is less less fun to talk about but i guess like i found it producing can you go to gas maryland dot com my buddy diego and his wife used to work at this place and he was like dude these like it's like a clinic that's just for doing like colon and gut cleanse colon cleanse the sort of thing and it's a kinda like a stand practice that's just focused on colon health mh and he's like dude they're booked up like you know they booked out like you know months in advance and he's like i think and i we were talking about like this is actually like a really good like franchise concept because everywhere you see locations of these is one in san francisco not not the same brand but i i looked up one san francisco also like very popular and i just thought oh wow this is interesting in the same way that these like med spas have become a big deal and med med spas have become a big business which is like these kind of like places you go for all these different aesthetic procedures i think you're gonna have the same thing i think you're gonna have basically gut spas and i think more and more people are gonna go here and they're gonna look for help with their all their you know gi issues and their digestion issues and their health that's wild and are you you're a year old than me have you gotten your first colonoscopy colonoscopy you done anything that yet no am i supposed to what age you get that i don't know i haven't done it yet either i think we're forty so we're four years away we have a few years not looking forward to it you wanna do it together we whole hands do you guys allow doubles or like a couples a cup colonoscopy that we could do like a put us out like testing like all the this is really fascinating i they're there's another one that's in this so was like oh this is like interesting as a franchise was a private equity play of course too late they're their private equity guys are always on top of these trends so if you look up this company exact sciences they do something called the c guard tests and they could just crush it and so they do c colon cancer screening they have like a a non invasive way to do the test two point seven six billion in revenue last year what from this this private i equity be back play have you seen the guy in instagram that just asked like he's he's like the most challenging person to talk to you about a party and he's was like oh that's nice are you guys pe backed or i worked at a pe firm no but that's hilarious just it just everything is are you pe backed oh yeah i just because i'm a partner at a pe firm who owns you this is insane so this is billions of dollars in sales yeah oh my god this is wild i mean just in this episode we've basically talked about like ten billion dollars worth of guts and butts and businesses which just really shows like you can if you if you can't figure out a way to make it it's on you the opportunity is literally everywhere either there's products like dude wipes and stuff that seems like jokes there's things like bb cushions for after bb surgeries right like where you just had to spot a growing trend and say okay what what's the next product that they would need right the warren buffett question then what what happens after the bb l you know that that was a question that you could have asked you know the grinder turnaround these guys who who made this huge play isn't it like doesn't it kinda blow your mind when you when you realize like oh man there is like an infinite set of possibilities that i could go into if i wanted to you know go to successful business it's really my in laws live in this really nice building in new york city and they're really successful you know they my mother law's a haitian my father law's a high school dropout who started moving company that boomed and had killed it and allowed him to acquire this really fancy apartment and i'm sitting in their lobby and i'm like how many units are in this apartment he's like two hundred and then i'm like well there's like ten thousand buildings like around here like i don't you know so many so many buildings and i it's just amazing i'll be in the lobby and i'll just start having conversations with random people and every person you're talking to you're like well you must have had many millions of dollars to buy this apartment meaning you're you're you're very successful and now you hear about what they're doing for work and there's just a million ways to make a living and there's so many of them i remember thinking like well my in laws they're they're one in a million right they're they're the they're the barry dream the success story but everyone around me is one in a million and it's just absolutely astounding to hear like all these stories of these people who just kill it in the most random ways that you never would have guessed it yeah yeah it's like this you there's like tiktok channels where it's like hey man i just wanna ask you what do you do for a living as they get into like a nice car and it's like really really shallow but the the general idea of actually what that person is doing is correct which is you could basically go reverse engineer what people do you can ask them people are generally pretty open about what they do you how they made it generally they had help along the way and they're willing to help somebody else who wants to be helped and you know success leaves clues you can actually either go and start to see patterns or see opportunities and say oh okay you know just like the way i saw that after the oz epic trend people built these likes know auxiliary side businesses is now i see the same thing on the b side right then when the next procedure the next health trend or you know health and wellness trend happens you could do the same thing right you because you've seen it two or three times before so you're ready to act when that moment arises you and that's kind of what i hope that like you know if people listen to podcast just listen for the laughs i'm flattered but if they listen and sort of start to see the trends that start to see like you know dots they can connect actually go and do the things like you know be be that listener there's probably only one out of a thousand that actually mean like what do you think actually how many if a thousand people listed podcast how many do you think go from not having their first mail to making their first million during their like ten year listening to this podcast well we've had dozens or maybe even hundreds of people message us say we inspire them to do x y and z sometimes i think a large percentage of them we're already doing something amazing and they're just using that as an excuse to like right but i would say that i would say there's at least fifty people of the don't know how many people have listened than tens of millions millions who i think there's gonna be at least a hundred people that have made a million dollars from what they've learned from this podcast what do you think fifty to a hundred at least i mean that number is shockingly low right let's just say on just a full episodes i think we did a somewhere between twenty five million roughly roughly twenty five million views and downloads last year maybe thirty million i don't know how many that obviously there's a bunch of repeats so let's just even take the low end let's just pretend for just math that it was just a million people it was a million individual humans who listen take out to people who were already successful maybe that's the top ten percent that we're already very successful so now you have nine hundred thousand people left of those nine hundred thousand how many do you think actually like end up making it achieving what they wanted to achieve okay i have nine hundred thousand achieving like for example being worth fifty like worth one million yeah get get get to a couple million bucks life changing money you don't nothing to two million dollars in the course of four years i think the threshold probably two or three hundred maybe what do you think is that too low yeah i think it's a little low i would say it maybe a thousand but maybe maybe a couple thousand but but you're right a lot of them would have got there anyways we're we're just you know a little bit of wind in their sails were not like the the we're not the tide you know that's actually like pulling them there so i think it's higher but i think it's because the type of person who would listen to this probably was already gonna be they're probably seeking knowledge and inspiration and and and trying to make shit happen and so they were gonna make it happen either way so it's gotta be i think it's actually probably a much higher number there's some sometimes there's people who messaged me and they will like i don't know if they're saying this just to like win favor but they'll be like you guys inspired me to do this and that and may have made more money than i have off this podcast have like shit i should have just done that to but there's ten like two or three or four examples have ever had one of those but yet we'll do the other day there's a a guy who listed a podcast he's probably worth i don't know fifty to a hundred million of bucks and i find out his new startup up is an idea i said on the podcast not long ago and i was like dude let me invest and he's like i don't know i was like i gave you the idea that's the that ideas is my idea actually i should be letting you run this company i know that they're so for example mixer andrew warner buddy mind i attribute a lot of my success to he used to interview people and i learned about newsletters via mixer g and andrew warner and a hand and there was like eight interviews that he did on that topic that i literally used to like plan the business model and so i have done that with other people for sure of course i've did it with mixer g and you know what i do it with now is founders david sent podcast founders i use that like a crazy amount for inspiration and also education who do you listen to now actually i don't listen to founders regularly like once in a while i'll put it on i like what he does but i don't play that game james career had this great phrase because some people are you know you gotta decide what game you're playing and i've got the couple of options he said but one of them was like the you know the great life it's like you're trying to be able a great life for yourself and the other is the global global greatness game and it's like you're actually trying to compete like like a sort of global level to do things that impact the world and he called it global greatness and that's like what a elon and and and that's what the the people on founders played whereas i'm actually playing the great life game it's like how do i create a great life for myself and my family like that that's the number one objective not proving myself or you know like becoming this like extreme outlier of success just objectively only in the career space so who do you listen to to to fuel help feel that because even like i've always wondered like you know i'm there's a lot of people who look up to us and then i grew up and i still look up to like way more people who are away above us and i've always wanted out what what they what they listen to or where they get this motivation from because even like the biggest a big shots have some type of like ra ra listen yeah so i i think everybody does it's a lot harder to find somebody in the great life bucket because usually part of the great life bucket is you're not going around and you you're not you're not as famous and you're not because because it's not that famous to be yeah he's a great he's actually like you know every day at four take some time goes place you know tennis i put just in there though jesse is it's content that's exactly what i was gonna say so but it's not from his content because this content really is more about like kinda how to make it in life but i can't hang out with them all the time you know i gotta like well you don't have to hang out all the time like so for for example me and ben we made a list we said who are the five people that we think we kind of really respect we admire we love to hang with them and we wanna we want our world to look a little bit like to be inspired by their world that they've created for themselves jesse was one of those guys and i said let's make an excuse to go hang out with him so hey let's just wake up and do whatever you were gonna do let's hang out let's talk i wanna meet your kids like you know that's sort of thing and he did jesse was like oh yeah anytime and and bend and then he kinda like shared his impression of and he was like and we pick up a lot from that you pick up a lot from going to someone's house so what did you pick up ton of energy so like a huge part of it is how much energy the guy has and like like what do you want out of life so it's not just an the things you achieve it's like the type of person you are and what it's like to be around you jesse ever in super high energy laughs a ton like very funny guy and always like you know doesn't take himself or life too seriously he's got his hands at a lot of pots but in an interesting way so for example he has this one business because i have this tension all the time i have more business ideas and i have time so like how does somebody like jesse do this and i really like that his career was really varied so he you know he had his jingle company he was like a rapper for a while then he did z coconut water than he did his private jets startup up that was like his big intense one was it linear like this than that than this or is it blended love your pronunciation of that it was like like finance yeah look bob okay it was who linear so yeah he did him one at a time not not all in parallel and then over time now like you know he's got more things in parallel so he's got his calendar business his speaking business he's got his twenty what is it twenty twenty nine or twenty nine zero twenty nine yeah so that's like his kind of like his fun races where it's like people get to run or they get to do the equivalent of hiking everest but you don't have to go to mount everest to do could do it in all these different cities all around the country and so we looked at that we're like okay so what is he actually doing there you sort of reverse engineering like dude i he's like i take the things that i already wanna do for free right like my passions like his one of his passions is like out being outdoors running doing these races he does that anyways for free uses business savvy to wrap a really interesting brand around it so instead of just being like it's just another race naming it the height of everest and letting anybody have that sort of bucket list the semi bucket list item of hiking everest like that little branding thing that positioning was genius and with that he had the way he started that business i guess it was like his buddy who was like oh i wanna do a business with you and he goes alright we'll do a business but here's the rules i'll help you with it but the operations of this business i wanna work one day a year and i need to make a million dollars so that's the constraint we're gonna work backwards a business that has to has to satisfy that constraint and i don't know if literally it's one day a year and it's a million dollars don't know if that's the literal definition for for jesse's involvement or his like level of how much he has to work on the business but even just hearing how we approach that changed the way i'm approaching some of my businesses because i have i've also people who wanna do things with me and i have a bunch of ideas that i i used to think it's all or nothing and it's like no there's some other ways to do this you know like z the coconut water brand he was not the operator there were other operators he was just a certain type of energy and household that opened certain doors that changed the directory of that business and so i have a business right now that's like that i have operators that run it and i just did a certain set of activities these door opening activities that change the directory of that business so i'm trying to learn from him how you have at all how do you have the he's got you know you've got four periods i think and he's he's very involved as a dad he has his own fitness he's got the good marriage he's got the fun life he does these adventures with his friends and he has the businesses and he does interesting investments it's like okay i wanna go hang out with him download his group blueprint and i can't get that out of a youtube video or a podcast right now the way what i can with him that was such a long answer and it was so good i wanna keep i'm sorry and you're welcome i i ask you what podcast he was to do get you could've have said like you know like how stuff works or like cereal but there is no podcast for that in fact i would hope that this is the podcast that's closest to that right because it's the thing i'm trying to achieve so if i'm just talking about stuff that's relevant to me along the way that the great life you know by by your own definition then there should be but like i know where would i who who has a podcast like that i yeah i don't know know like i like i don't i don't watch a lot of modern wisdom but i watch clips for modern wisdom chris with williamson podcast because i think he pulls wisdom out of people and i think wisdom is what's lacking not knowledge for for me and so like i'm trying to avoid knowledge based things and look for wisdom on how to live a like a life well lived chris and so actually the real answer your question is it's not podcast i read a lot of books now and i i really i really wasn't reading books at all like two years ago i'd like two years ago i just distinctly remember us assuming a podcast and i asked you you're were telling me about this booked you read it and i asked you a question about it you're like i know i'm i'm absolutely only ten pages into it you did a whole spiel on this podcast cat or on this book and how amazing it was and i was it's is a great book and so now you read books now i read books that's great so put respect on my name and i what you tweet is what you're interested in and i noticed that you have been saying you wanna spend time with dead people and dogs or something like that and then you also tweeted you said why do you why do people like history like you couldn't it was like something where you're like you read something historically and you're like wait i kind of like this but do i like this why do i like this like what are we doing and then someone like had a great answer that you put in your newsletter you said it's knowledge wrapped around a story or something like that and it just i was like oh finally sean is clearly like was starting to read historical stuff right is that right whatever you're doing i tend to do about seven years later so so what i i would probably give you getting the a fecal transplant or whatever in seven years i i should just book that in now wait are you reading history now i'm reading anything that's interesting still like right now one of the books i'm reading is is the the warren buffett biography but that's for a specific reason but which want snowball or the other one i'm reading snowball right now so good it's really long it's a thousand pages in order to read a thousand pages you gotta like really love the person yeah yeah that's good that's like three months that's cool i'm happy reading now i'm happy you like books can tell you some other books i'm reading yeah i would love give i'll give me one more that's good let's see have you ever read seneca letters i think it's called like fifty letters of a roman stoic that that's pretty good i like that so you're reading stoic that's pretty cool so meditations and marcus aurelius and all that stuff just just the book i mentioned that's just the one that's right now oh i read this book called killed cat and it's about how to write a screen play and i found that pretty fascinating of like how people write movies have you ever read five dysfunction of a team yeah by patrick leo patrick l yeah i think that's kind of an underrated book it's book and i was like did this book really describes an experience that i've had in like you know the core in corporate life in in sort of management life and like i think charlie mu he stole this idea charlie mu had to give us famous speech that he's stole from someone else which is like i don't know how to live a happy life necessarily but i'm gonna tell you how to live in unhappy life right step one have envy and like like explains like all these like attributes you should have to be unhappy and just avoid that and that's what that book is cool he tells a story about the five teams that you know every or five things that losing teams have it's pretty good yeah exactly and anyways yeah i'm reading books now that inspires me to reread that books i don't remember the five dysfunction yeah especially you're operating a company now i think it's like very useful when you're operating a company because you'll be like we're doing that oh yeah i did that so what i do right now is whenever i read a book i go and i download it and i convert it from a kindle to text so a text file and then i upload it to chat gb and i can reference it and so i'll like for example with those five dysfunction of a team i'll type out like an interaction i had with my company or i will screenshot and email interaction that i've had and be like what would patrick say about this can i show you something amazing yeah so i told you that i was like did i convinced diego who my buddy diego who to live there we hired on my team i convinced to move out here and i didn't know what we come i but i just need working in person could obviously be more fun and i don't wanna have like i'm not trying to have like an office like i still work from home but he that comes over and we don't have a big team it's our teams very well me diego ben and my assistant and so how do we actually like work this is something amazing he started doing so he just drops off like once a week these binder so it just says scratch the itch and in this he just pulls a bunch of like super interesting either blogs or articles that he knows that i'm gonna like that maybe like we even have a channel where we put stuff like i'm gonna read this later but he prints it out for me he marks it up and so i'm going through it's basically say like our own book club but for blog posts and so it'll be like oh it's a you know an annual letter from nineteen ninety nine bezos when the market crashed or two thousand when the market crashed and then it'll be like here's like it actually like a really interesting in a very interesting ai explained it's technical explain but not too technical about how like chat gp actually works and so i have these which are not books but it's just amazing brain i have two years ago i almost launched a business that would sell that what i what i thought about doing was instead of doing a newsletter like in your email i thought about doing a physical newsletter and it was literally going to be a binder and things that i read and my notes on them and why they interested me and i think that that that tactile experience of doing what you're doing right now is wonderful it's it's a total game changer plus its curate i mean this is lucky right like it's he curate it he marks them up for me he organized it he delivers them to me like you know like this is this is like my version of luxury like what's a gucci bag to me this is a gucci bag alright like this is like right up my alley thank you so much i can you believe he does that once a week he doesn't just like get random there's not even like a schedules like once roughly once a week or every two weeks he'll he'll drop onto these off that's amazing that's super pretty cool hold it up i actually like how he like makes it look scratch the itch and what does he said at the bottom alright then it's said this is a charlie mug quota he says go to bed smarter than when you woke up at the bottom and then that's amazing it's amazing right and colors he makes it look like an eighth grade like an eighth grade like binder that's awesome do you wanna see something else he's doing hold on one second show you this soon so you might see just like this box of little truffle little chocolate truffle here so we call like what we were trying to just we do we we're trying to describe what we like to do like what what do we what do you really do what are what are you really good at it's like what's the common thread across all the shit you do and one thing we we were like somebody had this analogy of a truffle pig they're like you're like a truffle pig like this you go and you just sniff out these little like these little like truffle he's like high value like things and so it's he delivered this i thought it was chocolate but actually it's this little thing you un it and inside he's printed out like just like a a a a golden nugget just like something it's diego you're coworker or does he run the day because there he's my arts crafts do we're big into like as the world goes ai we're just super like tactile everything it's like no no gonna do everything like very analog we're either gonna be extremely ai and digital or extremely analog and ideally we take the things from digital but we pull them out and make the analog like if you could see on my wall right now we have like things that are printed out that are like of this month's kind of like different things that we were learning we're diving into what are the biggest you know one are the biggest things we wanna not just read it nod and say oh yeah like okay that's gee that's cool and move on in fact could i just tell you this real quick that's the number one takeaway i have so far from the buffet biography is that when he was eight or nine years old he read the book how to win friends and influence people and he knew he was like socially pretty awkward right at the guy's is like buying stocks at age seven he bought a farm when he was fourteen years old like he wasn't a normal kid and so he wanted to be better socially he didn't know how he reads this book and there's this line in the book which basically says unlike most people who would read this book not along and say gee that makes sense and to put the book away and then forget about it like never do anything warren made it like his like religion to study this book so he would read the book he would go immediately try to apply the principles he would regularly come back and reread the same sections again because it was like really important him to actually like get the wisdom out of the book and not just the information he even taught a class on it exactly and i thought if there's one predictor of success it would be that and i think if there was one superpower to have over the batch of other smart people who are also listening to podcasts also reading books also on twitter etcetera it's i think most people do exactly what he said most people just read something they nod to say yeah makes sense and then they just move on with their life they don't actually like internalize it or do anything with the the thing that made sense and or if something's like kind of obviously true to they're like yeah i get that i know that versus like yeah you know that but do you do that no you don't so you don't actually know it and i i i find that that one trade about buffett is so important and that's like one thing i'm trying to do is is whether i'm reading or learning anything is like can i develop the skill of noticing the big idea and then not just moving past it like taking that big idea and being like i'm gonna work on this idea until it's like playing a piano piece like until i could play this you know fluid from memory then i then i actually know the song and there's not they didn't act on everything but they did a good job of final they had like a like a bank of stuff they had like their bank bank for for investing and so basically like a there's a story about how mu had a barren subscription and this guy who worked for mon was like yeah he read this freaking newspaper every week for fifteen years and he told me that he got an idea from it he goes this is the one idea i've ever gotten from barron he goes i've been reading this constantly looking for this one idea and i just found it and it took me fifteen years they did a really good job am i not supposed to call it can we not say ideas bank bank no that's was beautiful i loved it i saw ari roller guys that's what it is sorry if i just decided a bacon of ideas everyone's gonna be thinking that dude did you wash the actually the second mona episode that i did because yeah in it he pulls out the moody's manual he's like when people say buffett read this this is the thing he was reading he showed me it's like size four font it's and he reads page by page it's like not even a it's not a book it's not something you're supposed to read page by page and he did and he was show then he's like oh and then he read the japan company handbook it's like the version of moody's for japan because he wanted to look for companies in japan and then the bet that he made was insane so he reads that japanese book and he noticed this he's like so there's these exchanges in japan like the stock market exchanges and they basically have a monopoly like nobody really builds new stock markets and you can't really get a new stock market off the ground and he's like there are these incredible businesses that are kind of undervalued and then he went and he borrowed like five billion dollars in japanese yen and bought all of the exchanges are bought like a a chunk of all the exchanges at like a zero percent interest rate just like this unbelievable asymmetric upside trade that has just paid off in spade and i feel like people don't even talk about that like if you talk about beth buffett bets it's all just like geico coca cola he's can be like that japanese trade is unbelievable maybe i should read snowball why i i've read hit the shorter one i don't even think that's in snowball because that was more recent but i should read i should read snowball we can have a book club talk about it because i yeah he he interests introduced me he he doesn't even interest me always like i don't wanna trade sucks but i just love his i think that i think he i think that just how you describe jesse that's not quite how i would describe warren him because he was he his personal life was a little wacky but there are so many like philosophical things that you can learn from him totally totally by the way last night i or i was watching on saturday night at like on the east coast it's like freaking at midnight and i opened up my living room door to let like some air come in because it was kinda hot or whatever i just wanted like fresh air to watch you know as one does and i i was sitting there and i saw i thought i saw off like flying around i'm like damn get that mouth out here like kinda like swat it and then i saw it again i didn't really pay attention and then it took me about forty five minutes and i was like oh my god there's a bat flying over my head in my living room right now and i jumped up and i flipped out because that's that's a weird pho like bats just are one the scariest things for me and i run out of the room and i wake up my wife i go sir that's a freaking bat in the room i have no idea what to do and i i put like a hoodie on and and like all these gloves that i run them there and i open up the door again to see if i can like get this bad to go outside and the next day i had to go get a ra shot so last night i was in the getting a freaking ra shot me my wife and my little girl had to get it and it's insane it didn't even touch you right why did you have to get the ra shout ra has a one hundred percent fatal rate so if you get ra you die okay and do you know how many ra deaths there are in america a year no idea love three three i was just gonna try to low baller with a hundred three there's there's about as many shock attacks that i at a killing that i know what you're die there's like none in every doctor i called they're like you have to go get this ra shot you have to go get this baby shots and i was doing the math and i was like well let's say that there's like first of all like the odds are that a bit you and you don't know about it is like super low right like like so it i had to have a bit you and i had to but not realize it and i'm like okay it's like you thought a moth was a bat and they're very different sizes so you know yeah but i imagine sitting in your living room and seeing something in like your peripheral you're like it's like a moth just fluid and i was like oh my god it's a rat with lit arms so you it was just it's freaky and so i had to go get the stupid shot and i was thinking of the odds and i was asking chad tea and they're like there's probably like a point zero zero one percent that you have ra right now but i had to go get this shot and it's incredibly painful and you have to go four times so i've gotta go back at the three days for the next four four like four get it two four times dude it's ridiculous at my kit kid no she's gotta get it twice and it's a very painful and like my kid wasn't even in the room it's just ridiculous and i just realized i gave into so much fear mon because like the like sixty thousand people a year or something like i die from driving cars right and i'm like i'm not afraid to do that but i and there's three people die a year from ra and i went and got this freaking ra shot and my arm is killing me it was such a painful shot and it costs twenty five thousand dollars if you don't have insurance these shots are twenty five grams so was what's that seventy five thousand dollars worth of shot that i had to get last night for freaking ra is that ridiculous you know i don't know if you ever received those like memes where it's like they have like a silhouette like a ghost of a person's face to make a transparent like we just need rf k's face just shaking his hat at attitude for for what you just did but like it's it's such a like there's so many cognitive like there's so many like biases or whatever like flaws that i have made like thinking flaws like regarding whether i should go and get this or not but there's the idea of like me foaming at the amount because they say that when you the thing about ra is when you show some dumpster that means you're you're going to die it's too late it's too late yeah so maybe maybe it was not a bad decision maybe you know you avoided potential ruin for a pain in the arm that's okay have you ever gotten that no no no that's never happened to me he said this super absurd scenario you're like is it happy to you no dude people get baby shot all the time first of all i'm not from like the nineteen tens i don't like open up the doors to create like a breeze i just turned the air conditioning on if i need if i need dude do you here's the truth i didn't even tell my wife i wanted to pee in the yard dude they need ra to get away from you so that you live this feral man i deserve this butts and guts that's it best a pod i feel like got could rude to wear i know i could be what i want to from at all in it like a days off on a goal less travel never looking back but