The Side Hustle King: "Make $20K+/month without money, luck, or experience"

alright i'm gonna say one sentence and then you could decide if this episode is for you if you're the type person who's got the entrepreneurial itch you wanna do something you wanna start a new business you wanna get that extra five ten fifteen thousand dollars of income coming in every month but you don't know which idea to do which idea to start with maybe don't even have great ideas this is the episode for that person we brought on chris he's sort of the side hustle king he loves to find simple no money up front easy businesses that can pull in cash quickly and then can grow from there it's so chris came on he's got about five ideas for us i think you will love this episode with chris i feel like i could rule where to i know i could be what i want to from at all in it like a days off on a road less travel alright we got chris corner here you are back because you have an absolute pipeline an absolute full stack of business ideas at all times like you know what's the open carry he's open carry with business ideas you know if people haven't seen it you got a great instagram channel and youtube channel podcast as well where you talk about different business ideas and so that's what i wanna do today dude i i have so many it's not friday but i feel like we need to call this no filler friday because there's no filler today i'll stuff no fluff alright i have a friend who wanna ask you this question on his behalf i have a friend who is a real estate agent and he does well he makes i think you know let's call it two hundred fifty three hundred thousand dollars a year been doing that for ten years but he's bored and he wants a little more scale he wants a little doesn't feel a sense of progress you know people always want sense of progress and so he feels like you know it's pretty hard to scale what he's doing there he's always poking around it you know should i buy this vending machine should i do this side hustle pressure washing whatever it is where does your head go as like look if i was trying to help you get off the real estate path and maybe have you have more entrepreneurial path what do you what do you sell what do you tell i would tell them they're resell resell like costco liquidation items or government liquidation items so you spend one two hundred bucks you get what's called a resale certificate which tells the government i don't need to pay sales taxes on this because i'm passing it on a lot of these websites require that number from you in order to sell you liquidation items there's a website called gov deals there's a website called beast stock on beast stock you buy anything that people returned to costco i've done this myself another business i've done i bought seven thousand dollars worth of washers and dryers for two fifty each on average and i'm selling them on facebook marketplace for seven fifty to nine hundred each it's an amazing business because you don't need a warehouse you don't need a bunch of space just a garage and it's all sold on facebook marketplace i'm on be stock right now and i see that i can buy two palettes of men's gray champion sweat pants jog for forty eight thousand dollars in new jersey sounds great i'm gonna get twelve hundred units well what's surprised is this a forty eight thousand i get twelve hundred years forty bucks that's not even a deal well what's going on oh wait oh no that's that's the retail value yeah okay that makes sense i can buy this for seven grand so i can buy it for five bucks a pop mean it's saying that the the the standard retail value of this would be forty bucks a pop and so you're saying you're gonna go by you probably wouldn't buy sweat pants my guess but what what would you be looking for product category wise i like large appliances and outdoor furniture i think those are both great especially this time of year not electronics because there's a lot of variables back to binary outcomes there's a lot of things that can break there's a lot of testing involved i don't really like clothing personally but this is a great business because you don't need to find customers you just list them on facebook with marketplace all your customers are there you have to buy right and you have to fulfill but the harder part is finding customers and you don't have to do that here so i'm looking at i get fifty eight use refrigerators buying them for thirty four dollars a unit thirty four dollars a unit for a refrigerator telling you what's going on here i'm might do this much i might actually go do this just on sheer principle a thirty four dollar fridge i have to five fifty eight of them though and then you know you go to facebook of a marketplace and you go look at what the fridge are selling for you look at the volume and you look at how much the price point you here so you're trying to you do that before you buy them of course before i buy i'm gonna go check out and you're looking for probably two signals one is a price signal so what is the going rate for these things and then how do you get a sense of is this gonna move you watch it for a week and you see if they move you message a seller you what what do you do you literally list it before you even bid on it in then just ghost people just to just understand yeah and then if they're like alright i'm ready to come get it like i actually haven't bought it yet you know which was fine you're being honest but you're you're getting signals ish you're getting signals from the market before you take any risk that there's enough demand for it at a specific price point and it is amazing what people will buy on facebook marketplace my sister is moving right now and they're listing like random right here's a hat here's just like old hat like it's just a baseball cap and the guy drove forty five minutes to get a free cap you know put the point says like here's one drawer not even cabinet here's just a drawer so we're go pay seven dollars for the drawer it's unbelievable the amount of like liquidity in the facebook marketplace it's unreal well and but the annoying thing is listing all this stuff it's tedious but right i just saw this tiktok of a guy that used claude c he just took pictures of all his stuff he uploaded it to claude he said here's my stuff research what it cost listed it talk to people on my behalf here's my calendar availability i don't care when as long as it's open have people come to my house and pick it up and he did he sold like he was moving he needed to sell everything in his house and claude sold all of it for so like that even the tedious part is now fixable that's kind of a amazing actually you could tell what to do the whole thing you can hey go look on be stock create fake listings decide which one is gonna be the most profitable for me and then run the whole process there's no reason that you know cloud bot couldn't do that no totally four palettes of denim onesie we could get three two dollars like i a deal alright this is a very addictive website this is this is very fun i gotta get off be stock right now otherwise i will lose my afternoon hey real quick if you like this episode to chris and you want more he's actually agreed to give away his entire database of two hundred business ideas just like the ones he's talking about on this podcast and he's given it away for free so if you just go to the qr code that's on the screen or the link of the description below you can get his database have ideas and these are like his blueprints for companies that he thinks can work and this guy's done it before he's built a come a bunch of businesses that are successful so go ahead take advantage of this resource and now back to the z alright so resell is where you tell him to start and you'd say that's the right place to start because what you're optimizing for low risk because that's a lot of work yeah i don't know if i kind of implied was like my friend is kinda looking for a magic bullet like just one thing i do that's gonna work really well you know if i told hey get out there in hustle he's like well i know that i've been i've been trying to avoid that part what's what's a business that's like more of a business and less of a garage selling side hustle mh probably implementing ai in the small businesses like we talked about this last time i we might have talked about the first time and we'll be talking about it in years because i mean there's eight hundred thousand management consultants in the united states that's management right almost a million people that are just management consultants in five years sean how many people will be ai consultants like to small medium large any size business every single small business well not as small is large and small business is right now ai curious ai hungry and ai clueless at the same time mh mh those three things if you're curious and you you they're certain that it can help they don't really know how they don't have the time and they're you know they're not as tech forward as somebody who just eats as inspiration stuff that like that combination creates a ton of opportunity but that's a that's a still pretty broad picture mh what's a more focused point of attack for something like that you go to your chamber of commerce an offer to give a free tutorial on ai teach them what claude is seminars prompting skills yeah for free vibe coding and then you've got your buddy in the back with a clipboard and you sign people up for ai audits so you use the the free seminar to get one foot in the door you get the free audit to get your second foot in the door and then by that point you're an ai god to them you're a genius and you're the only ai genius that that business owner knows right at that point it's take my money have you found a repeatable a repeatable use case where you're like okay maybe it's for one class of business like dentists or lawyers or restaurants or whatever or it's just a repeatable solution so it's like oh pretty much every business needs mh this thing that ai can do for them right you know when when the internet started every business kinda needed a website but it was started for scratch nobody had a website by definition at the beginning and over time everybody ended up getting a website so you knew that like just making the website was like the killer app it was like the killer service that everyone would need once then you could sell it to them you can maintain it for them and do whatever for them you know going for okay what's the equivalent of that today in today's world with ai voice agents pick up the phone answer the phone for you yep and then chatbot bots second kind of a distant second voice agents are really good the latency is not that bad at all anymore because the l are smart enough to only be trained on your content your data so it's not like anytime a customer says what are your operating hours it doesn't need to go like read the whole training manual right right it just answers immediately so ai voice agents are like the best foot in the door for small businesses right now that's cool i like that it would be very interesting to hear from people who have done this if you if you've done this i reach out because if everybody's kinda talked about this idea of like help businesses implement yeah i i i think mark cuban is like hey if you're a kid you know if you wanna be successful go help business employee i think it's like obvious however i haven't heard a ton of stories maybe this is just me not being kind of looking for it but i heard a ton of stories of the specifics around this and i'm always curious more about the specifics than the general so for example i saw this ai tool that was for med spas and they were like look every med spa offers you i'm a lot of my death there but every bed spa is basically offering some sort of beauty service to somebody so somebody's gonna come in they look one way they wanna look another way and they have to believe that the med spa will get them from a to b that's all that's all beds spa has to do for them and so what people were trying to do is figure out how can you through whether it's voice agents a tool on your website a quiz and upload your photo and i will show you the result of this product on your face right like something like that that's a pretty killer sales app for every med spa and so going into med spa specifically and just being like cool here's what we're gonna do we're gonna make it where we're right now ninety five percent of your curious and interested customers don't develop enough confidence to go forward and we're gonna build basically like a little sales tool for you that lives on your website that gives the customer the confidence that when they you know it opens up their webcam and it scans and then it says hey we think you're a good candidate x y z here's some photos of before and after right like whatever it is some of that and if you can go get you know five hundred to a thousand med spas because they only have the same need right like they're not this is a universal need for all ten thousand of them and you go get five hundred or a thousand let's just use a thousand a thousand med spas that are gonna be paying you you know fifty hundred bucks a month so now you do a fifty hundred thousand dollars a month off of you know finding one specific pain point for one specific type of business where off the shelf ai can actually solve their problem they're just not aware of it and don't know how to implement yeah so i can think of two specific examples one of them for medium sized businesses and one for small businesses the medium sized business guy i interviewed on my podcast corner office last week this dude was named dropped by am the the ceo founder of rep on the joe rogan show so i'm job goes on joe rogan and he's like this guy john kin he he started a business selling like custom vibe coded rep apps into medium sized businesses for fifteen thousand dollars fifteen upfront and then like i think fifteen hundred per month or something like that for like one call a month he did two point five million his first year sixty percent net margins this year he's gonna do eight million with a fifty percent net margins all built on rep just five coating custom apps for medium sized business what's like a custom app for a medium size what does that mean yeah so let's say you're an hvac business with you know thirty cruise he's gonna build your you your own crm so you're not paying like service titan or any of the others four thousand dollars a month so immediately you get to capture the savings and you get to have your own crm just for you so it's not even like ai enabled it's just a replacement crm that's built exactly as you have always wanted it or like an accounting practice that builds you a communication tool or something to send p and l's and balance sheets to all of your customers in an automated way every month so that's like a higher ticket medium business medium sized business and then another guy he does this for barber shops he charges twenty five hundred bucks up front and then two fifty a month that's kind of like a good ratio ten percent of whatever you charge up upfront you charge per month and his pitch to the barber shops are like hey you're cutting hair all day but people need to make appointments so i'm just gonna make you an ai voice agent that will answer the phone as you for you if they ask if you're an agent an a agent it will tell them but it won't be upfront and say upfront you know that i'm an agent right so it will say alright what time it's just synced with your calendar and it books slots for you so you will make more money and never talk on the phone again that's the pitch make more money never talk on the phone again don't lose trust with your customers because that's like the big pushback from business owners so i wanna robot answering my phone and it like dude your customers need their problem solved whether it's a robot or you or a text they need their hair so yeah net of net they would prefer to talk to you they also just need a haircut and so they don't mind so he just copies and paste the same voice agent over and over because they're all barber shops he just swaps out the name in the operating hours and makes the calendar connection he's good to go i like that i like the barber like the barber voice agent the not were there any other fun ideas that she had on the list that you wanted today to talk about was a snail club yeah so that is that's kinda blowing up that snail subscription businesses are what like physical box subscription businesses were five to ten years ago it's literally just a letter with a stamp and you can send your own photography your own poetry letters my wife started one where she sends recipes it's it's like a cookbook club and she she sends recipes to women and they cook it and every month has a theme greece italy or whatever these are exploding right now mostly driven by organic tiktok videos so sorry sorry explain it so the your title of this video is she makes one thousand dollars a day sending letters who who who is making and how is she making it a thousand dollars her name's hannah she owns the tiny post and she writes like a a letter like a heartfelt letter about her her life whatever she finds important and then she put stickers in there and like handmade artwork nothing ai generated like it's all real all physical and that's an important part and she just like is documenting her life and sending things that are important to her to i think like six to seven thousand women every single month and they love it and her churn is like two percent beautiful pink envelopes nailed it and she's just writing about her life and people are paying to receive these letters yes ten bucks a month seventy percent gross margins thirty percent net and she went from zero to sixty k mr in seven months through like six tiktok videos all organic no paid ad spend what is happening what ten bucks a month that's the price of netflix and you're getting just one letter from hannah what why doing this what was going on we just we're sick of emails like we want like more male who wants more mail we want mail we want to go to the mailbox and open a surprise we don't want junk mail this is for us and it's special and it's physical and real and that's all the age right now this is unbelievable sorry i'm just looking through her stuff this is unreal oh the us postal service commented on her video saying create video mind if we repo and use it that's awesome that's crazy okay so you're keeping great business how did she get the people to do it she had a big following or no no she didn't she just posted tiktok videos about what she was doing like her most viral video was a hidden camera in the kitchen as she explained to her husband what this business was that she was starting so he was like not getting it he's like an nba finance guy he's like you wanna send letters and like that video got two million views and brought her like her first fifteen hundred customers all organic wow okay this is pretty crazy so you said people are do this this is like a trend now it is dude i so my wife and i and a friend we put on a non profit farmers market for kids just last saturday and i was out there like taking videos of these kids businesses and one of the seven year old girls and her four year old sister had their own snail mail subscription business and there was a qr code to a shopify site and they like draw pictures by hand and send them out for ten bucks a month like it's incredible wow you know i've always wanted something like this for kids like you know kids kids create so much art right and like it'd be cool if someone like cared about their art or like you know they got something back and so i i i was wondering like is there some sort of paypal mechanism but the parent would pay so that the kids could kinda like stuff the envelope with their art that they made that week or that month send it out and then they received some sort of like either message back video back or a letter back or something back where it's like you know oh my god i loved it know whatever something from someone somewhere right there's it's kids sending to kids there's kids sending to like old people i don't know i don't know what the mechanism was but i feel like there should be something like this for kids art because kids generate so much art and their excitement when someone's excited about their art is like so tangible so heartwarming warming that as a parent i would gladly pay ten bucks a month for my kids to feel like they had their little like their version of their etsy store for their own art you know what i mean yeah no i love that that should be a thing there's something that's kind of similar where you can mail in all of your kids artwork work to a woman and she will like basically lay it all out on a canvas and make it like a a super large mural of your kids artwork work that's permanent you get send the whole canvas back to you that's a cool idea i like that yeah that's another type of thing where it's like these heartwarming visual businesses that just could pop on tiktok and you just keep you know tiktok becomes your customer acquisition funnel for for things like that today's episode is brought to you by hubspot did you know that most businesses only use twenty percent of their data that's like reading a book but then tearing out four fifth of the pages point is you miss a lot and unless you're using hubspot the customer platform that gives you access to the data you need to grow your business the insights that are trapped in emails call logs transcripts all that unstructured data makes all the difference because when you know more you grow more and so if you wanna read the whole book instead of just reading part of it visit hubspot dot com so you know you've given a bunch of small stuff small i mean in a like in a positive way which is like quick easy to start accessible affordable doesn't take a ton i'm curious do you have any ideas that are on the other side of the spectrum maybe a little more complicated or a little harder to start but wow the opportunity is is large from from your perspective yeah so did ever tell you about the time where i i got a job at amazon a few years ago no he did not as a pick peck shipper to spy on them okay so you go to the warehouse yep up so i owned at the time a third party logistics business and i wanted to learn how amazon did it and so i went and got a job i stood in line you know fifteen bucks an hour they trained me had to drive a forklift and i loved it i paid it up i like in the trainings everyone else was like half asleep and i'm like okay what what about this and like my manager was like oh you're gonna be a manager here your management material and the whole time i'm like dude i'm like a a secret buy but it it i walked away with an idea that i think could be a billion dollar idea and that's providing food to the three or four million amazon it doesn't have to be amazon but amazon warehouse workers there are no food options these warehouses and distribution centers are usually kind of out in the middle of nowhere there might be like a a you know a mcdonald's or something they have like a a cafeteria with vending machines but it's all garbage food and i i thought like man if i were to start like partner with a catering business and put a flyer with a qr code on every car during every shift and just have them because they all have like the same lunch break right basically they could pre order food the day before and you could just deliver it all at once hey here's all the food for everyone ten bucks a pop there's thousands of employees per warehouse this is something that would take some logistics it would take some funding but someone's gonna win here i i it's not like one that i'm passionate about that i'm about to do hard to do but it's one that i think someone will do yeah that's interesting so like where's what's an example where is like the amazon warehouse where's the one that you went to was it out was it like this did you see the problem when you were there yeah yeah that's how i got it it was in like like irving or something irving texas but there's like thirty two amazon warehouses in dallas fort worth alone like and they're there's as big as like three to six costco each so there's no shortage of demand and it could be manufacturing it could be other types of prices yeah i wonder like if you could just even brand it as like the whatever eight dollar lunch club or some shit like that right and it's basically cool you sign up for this and you're gonna get an eight dollar lunch every day of and you just pick the box you know what did you want today yeah know we have two options three options each day and and you know i've i've actually seen a couple of companies that are doing really well with so there's a lot of people trying to do robotic food production but food production is really really hard right so like stores like sweet green and others are trying to build custom machines to build their bowls but every bowl every salad at sweet green there's like a there's like more combinations of what to be in that salad than particles in the universe type of deal right because it's like every every ingredient can be mixed and match it's very difficult to to arrange for this and then you have to constantly keep all the ingredients stocked inside the machines it's like pretty tricky thing to do but there's a company that was providing these robots to the large companies that do like school lunches prison lunches corporate cafes basically basically where or like the grab and go options at mh of grocery stores where there's gonna be like five things in the in the little like refrigerator tray you just grab and go and they're they're sealed with like a a thing for those you're basically just scoop the same ingredient into four thousand trays and that's the food prep and so it's way it's like a way more sol problem because the robot just literally needs to be able to scoop the same portion into the same thing three thousand times in a row without getting tired like that's actually where robots are good at and so they've been doing pretty well with getting these robots into these large batch meal prep kitchens so i wonder if you could basically do the same thing but for the the amazon side right we get like you use these warehouses as your as your end customer and you're saying cool i can basically because i'm doing you know two thousand of the same meal i can actually have a highly automated you know ghost kitchen here that's that's doing the work yeah i i think you could still do both like i could see a one amazon warehouse using both options like the the warm meal you know deliver from somewhere else and then that as well yeah i would love to see someone just print a bunch of flyers put one on each car with a qr code to a stripe link and you know have a menu there and just see how many people pay right then you know if you don't start the business just refund them all but you could do that maybe you know with a few hours and thirty bucks in paper like i'm just i i love experiments like that like what would happen like how many people could could i convert with only one flyer alright i'm gonna go let's go tote rentals s do you know what a tote rental is tote as in like a tote bag kinda like a tote rental box plastic box oh okay get it's like the moving boxes that are like the hard plastic square moving boxes that stack on top of each other got it this is a google trends of tote rental as a search term over the last five years we are spiking what what's what's the trend that i'm missing out on here okay here's what we're talking about so ironically everyone has these cardboard boxes from amazon but we all also don't have them at hand when we go to move move house to house and so tote rentals as a service as a thing one tote rental basically replaces this four hundred cardboard boxes over its lifetime so you've got an eco angle it's it's like an asset that you pay twenty bucks for and it just pays for itself over and over and over you can start the business for a thousand bucks you work your way in to real estate agents and you can give them like a tote rental gift card that they can gift to their clients when they sell a home or buy a home so it's like a good like moving in or moving out gift from a realtor to a to a homeowner and it's it's different than like an edible arrangements or something generic so homeowners rent these you drop them off they pack all the crap in it then you pick them up later and you basically pay off the thing in your third or fourth rental and after that it's pure profit less any like labor or gas or or time we oh man the og will know this many years ago we talked about a business that was doing this on the podcast i'm gonna get all this wrong now because it's been a long time but i believe there was some story where it's like in new york somebody had basically bought you know a couple thousand dollars worth of these boxes they're renting them out the boxes pay for themselves after two months and then basically became you know it's the you know small version of a rental property right you're renting out equipment but the beautiful thing about these is tie need people don't wanna own them there's like no desire to really own these people need them in the moment to move you can have them be super branded and so it's it can become like a walking billboard or you can literally even sell the ads space on them and then they're equipment that even though they get kind of battered and bruised it's sort of expected so you don't need mint condition boxes in order to make this thing work but i'm saying boxes you said you call these tote tote rentals so do you know somebody who's doing this so what's the what well what's the story here i do i know guy in fort wayne indiana of all places there's like a hundred thousand people there and he started going through real estate agents he bought these for himself for a move and he i think what he did was he brought lunch to like a keller williams office or something and said hey these are tote rentals they're growing like crazy your clients want them we're gonna give you some for free the tote on loans dominating google it's got the first five listings but that's him but then there is yep there is a you know smarter moves to rentals dot com that's at the bottom of the page so i don't know we'll see yeah he's tote on loan i just looked it up okay cool so tote on loan he's crushing it and let's give him a shout yes his name is david s alright so david is out here twenty twenty four and you said he went to the real estate office he's using them for distribution initially and okay so you get thirty boxes for a hundred bucks to help with your roof yeah so that's what he does he sells like packages based on the number of tote that pay that they get and he's doing a few few grand a month so a few grand a month and this is do you think this is hey this this is the type of business great just side income but going all in on it maybe the juice isn't worth the squeeze or you think no no it's just a matter of time till that's fifteen k twenty k a month yeah i think it's it's one of those businesses that's great as either or it's a perfect side hustle because you can keep your full time job only a few hours a week what i love about it compared to other like rental businesses like a bounce house rental businesses with that those things are freaking heavy you gotta roll it up you gotta lug it out there you have to set up the bounce house you often have to leave someone there to babysit to make sure kids don't break a leg and it's just a pain but these you just drop it off on the driveway and you come back and get it so very very low time investment okay alright top rentals and why is this exploding on google trends right now well why would this be going up is it you know the moving not going up it's just the rental aspect or well why why do you think it's spiking right now you know it's like with any of these business ideas they just have their moment like five ten years ago it was pressure washing like roof cleaning stuff like that it's just having its moment and i think it's an a matter of education like people most people would prefer to use this than to have like sized or mishap and cardboard boxes that collapse they've gotta go like sc them behind a grocery store or beg their friends and a facebook group or like save their amazon box like it's just a better experience when you consider everything oh do if you are using cardboard boxes and you're moving and the just the amount of setup of each box taping of each box labeling it's it's ridiculous you're wasting half of your time there alright i like it what else you got what's next alright so let's go let's go wall printer what do you know about wall printers sean wall printer as in yeah yeah you gotta give me a few more words alright so picture like a three d printer except it's on rollers and you bring it inside a retail store and it prints like images on a wall like a large mural or something like that all you do is upload a jpeg i'm watching it now so you're you're it's literally like a laser printer but it's instead of printing on a piece of paper it's it can go like a full full wall of a building printing like this video you have here is like a it's like a corporate office where it's printing a timeline history of the of the company on a wall like you would walk into the office and see that okay so i see this tell me more so any business could use one of these and let's say it's a boring corporate office they wanna spice it up a little bit let's say it's a restaurant like what restaurant wouldn't want an inside or an outside mural like any business you name it any business and like the tote rentals this is kind of an educational thing they didn't know as possible or they were paying some local artists like three grand to paint this because it took them like a month right this replaces the local artist sorry local artist not sorry but a five foot eight wall took your cost if you own the printer which you can get them for between four thousand and sixteen thousand you can finance them for like fifty to a hundred and fifty bucks a month a five foot a five by eight foot wall cost you eight dollars in ink and you can sell for that for about eight hundred dollars so literally ninety nine percent gross margin you don't need a retail space you don't need a warehouse you can keep it in your garage in your closet at home you just roll up upload the jpeg start printing pick it back up well okay ai is telling me that these units costs thirty five to sixty five i'm guessing those are more headaches heavy duty versions of these it depends on how high you wanna go that's kind of the differentiator and on the quality of the machine if you wanna go like if you're doing like a high school gym yeah right putting like the basketball team on there you're gonna need a a more expensive one but that's a smaller market and i'm guessing you can also up charge for the graphic design that you're gonna print because they may not have it and you could be like oh yeah we will lay this out we'll give you the free we'll do all the designs for free you just pay us to print it right like and you can even maybe like do a little bit of spec work with that because you might have templates like in this example you showed it's a corporate timeline cool that's a template values that's a template the menu that's a template the you know whatever like our about us founding history that's a template and you just basically say hey look i put your brand in this and you could to kind of automate that now with a with ai so you know just go to their website pull there about us put it in our about us template send it to them as like hey you know i was at your store i thought you could put you know interested putting this on the wall is it outbound do you think to for this or you think there's gonna be a lot of enough inbound i i don't think people know wall printing as a right as a thing to go search for even yeah that's kind of like tote rentals i mean you want me to show show you the the google trends on this in this in the spirit of a a full disclosure here there's the google trends people are very similar they are this is very visual it's like it's like pressure washing was five ten years ago fun to watch you get the time lapse of it and it's perfect for short form video so that's what you do you just post organically you go print some walls for free just to get the content i mean it's eight dollars for the ink and then you just post it and then whatever organic pieces of content pop off you just push paid ads spend behind that to a simple lead form and you close it you really to be able to do like if i mean just to get this business off the ground and go knock on a hundred doors go to a hundred businesses and and see what you can do you can just take a binder of your portfolio go you know do a couple for free you then do it do a binder portfolio and see what you can get going or or you know even before you do your own just take you know images off instagram of what other people did and go around and say hey would you want this it's just just to even learn like where is the market like is there one type of business that's particularly into this you know he's a real estate agents is it you know whatever whatever it is if you go to their if you go to the wall printer dot com the company that sells these machines the headline which is just so funny to be it just says instead of saying anything about their product the headline when you hit the website says those who never take risks will work always work for someone who has basically just wow tempting you to become an entrepreneur this is sort of shaming you into becoming an entrepreneur which honestly is i was a bit of a red flag in my any anytime somebody's like really aggressive on the you know be your own boss selling you that selling you that dream i'm i'm almost a little skeptical of that but okay this is interesting how did you first find this wall printing niche i saw an instagram video and honestly this is one of those video there's one of those businesses where you don't need to buy the thing and then like hope and pray that you find customers you can start posting other people's videos and say stuff like this is what wall printers can do instead of this is what my wall printer did or you just go post a facebook marketplace generates some leads throw up an ai generated website get some leads then once you have like some bookings or something then you go finance machine so you've given out two ideas so far that i would call like white belt businesses is this the way basically businesses you can you do as a starter business that doesn't take ton of capital ton of time ton of skill you don't need a big network and you can do these to get to that kind of two grand a month five grand a month ten grand a month and start getting that money rolling in and really get in the game as an entrepreneur is that is that the right way to frame the ideas that you're drawn to or that you like to share about like what give me like draw box yeah what is the what is the label of the box of these ideas so all of my ideas are run through like my own personal filter which is i've started over eighty businesses and i've learned what i hate what i love what most people hate what most people would probably love and i like to call those binary outcomes binary outcome businesses and that is a business that is just simple like you put x in and you get out why mh a custom home building business is not that a home cleaning business is not that i want a business where it's just a very clear defined value that you add and then you get paid and you get a five star review that's like one of my filters the other one which i i heavily biased towards is approach and affordability last time i was on the pod i was talking about like some backyard businesses if you remember yep in in in ground tram yeah yeah and i talked about another business which was like the guy doll houses kiss right right remember that one yeah and and sam was like dude that that backyard idea socks but like i liked the doll house idea but like if i were to run this you can tell i've even think about this in the shower like everyday sense right this is like my moment and sam you're here to defend himself but when i run that through my filter it's like how many people could launch a guy doll house subscription business in the world and be successful and how approachable is that that's like a counter on one hand yeah yeah exactly and like it's not approachable it's pretty complex actually like designs and materials and shipping and all that branding or the market all of it yeah right whereas any dude can go rent an on facebook marketplace and start digging a hole for a tram so it's like not sexy but it's much more approachable and there could be three guys in every thirty thousands you know person city owning that same business which is what i love about it so you like so when you said binary businesses and you said you know home cleaning business not one loads your home builders not one mh but digging holes for tram in ground tram is one explain the difference there well why what i should want one person be a little skeptical wary of going into the first category but the second category has some additional benefits what what's the difference yeah so i'll just i'll speak to two businesses that i've actually started and not a hypothetical business like the tram one binary outcome so we i own a tree trimming business and it's the best business in the world because we need to do one of two things that's it we need to remove a tree entirely or we need to trim tree like specific branches so we show up this one cool we cut it down we throw it in the truck five star review fifteen hundred bucks right we've never got less than a five star review ever and it's not because we're amazing operators it's just because it's simple right conversely i've owned a a house cleaning business and it was a nightmare it was an absolute wreck we were going through real estate agents because we thought hey they have a lot of surface area like they're they're touching and talking to a lot of homeowners on a daily basis so they can refer out all these jobs and then we had to get ten ninety nines all these house cleaners because we didn't want employees and so we were finding these super unreliable house cleaners they had a vast array of equipment they would always show up late and sometimes the realtor would inspect the house sometimes the homeowner would they had varying degrees of quality and preferences and one would say hey there's a hair on my floor and the other one like didn't care it was just it was a recipe for one star reviews mh and for low margins and for people not showing up and it was complex but it like a complex business is fine if the juices is worth the squeeze and the margins are there or it's high ticket but it didn't have any of those things mh so and so you know most people get tripped up with a business like the tree trimming business where they say okay listen to this podcast i talked about tree trimmer this made sense yeah i go we go we trimmed the trees we get fifteen hundred bucks what's not to love that's awesome and you know in reality will hit as soon as it goes start you know sean's you know trees and trims dot com go by the domain i'm ready you know i figure out how to i go watch a couple of videos on trimming trees and then no customers right and so you always have this like bottleneck of i think for most people they don't really understand how to get their first ten hundred customers to start getting the momentum that is required in order to to to get going in a business and they sort of have all these false starts because they have an idea they get really excited they spend a bunch of time on the idea but not time acquiring customers the the the sort of perceived investment goes up and up and up and up and up but they're not getting any getting any ground yet and then when they can't really figure out how to get any sales or customers you know the excitement fades around the idea and i'll they're on to the next one and i've seen this pattern over and over again in people in my life who wanna be entrepreneurial but don't quite make it happen and so what is your method or you know let's take the treat trimming example let's say i'm now in a different city than you are right i'm in i'm i'm over in denver and let's say i'm in denver and i wanna start this business how do i use my time early on to get that initial momentum yeah so let's boil down business there's two tasks that any business owner needs to do they need to find customers they need to fulfill customers that's it like it's not like i need to get an llc i need to make like you need to find customers and fulfill them and guess what net of net all things consider it's harder to find customers than fulfill them right that's the harder thing so do the harder thing first before you buy a wall printer before you buy a chains before you even find a crew that you're gonna sub out all the chains i work too find customers try to find customers or learn about how to acquire customers in any niche because if you can learn facebook ads then you can find customers in an e comm business or in a tree business so right spend time upfront trying to find customers not like learning how to cut and like if you shouldn't cut an oak tree in february and we learn that the hard way right there's like disease and stuff don't care or worry about any of that stuff go to facebook marketplace and post ion own a tree new business i can trim your tree see if anything happens if it doesn't then like fill it out how you still feeling about this right still still enthused cool then like learn some facebook ads or post to facebook groups or like do x y or z number of things until you get some people that are raising their hands that aren't your mom or your your sibling and saying i want you to trim my tree now it's like okay now i gotta figure out if i so rather rather kinda scatter shot because it's i can put up flyers and i can go to facebook groups and marketplace and craigslist and i could run facebook ads google ads and yelp and i can do all those things what it what works for you with the driven business it was it well it's funny because it's like i like to say the efficacy of a growth hack is directly correlated to its lifespan k so what works in this month may never work again it may never work until you know the next year during the same month because it's seasonal you you just never know so what work to find our first customers was posting organically to facebook marketplace even though facebook doesn't want you to post for services right you have to kinda find some tricky ways around that that worked but we couldn't scale it but it we didn't need to scale it because then we started using facebook ads with fifteen second vertical videos and then that worked but what really scale for us is referrals through real estate agents landlords and property managers that's like our big three mh and we just get referrals and we send them gifts and we follow up with them every month and every time there's a storm we get ahead of it before and then afterwards we say hey can we help like referrals is our eighty twenty but it took us all kinds of other methods of until we got to that point can give us a sense how successful is this treat business that you have yeah so we do mid six figures a year in revenue and about half of that net profit if you're in one one market or yeah just one one market dials fort worth gotcha okay amazing thanks podcast is brought to you by my friends at mercury they make the world's best banking product i think you know this already i used mercury for all my businesses i think i have like maybe seven or eight businesses we use mercury as our business banking across all of them and now they actually just launched a personal banking account so i have my personal account there i moved off of wells fargo in chase i'm just all in on mercury why i like products that are easy to use i like products that get me and the problems that i have so like very easy to make a joint account with my wife very easy to spin up virtual cards one click and i get savings yield it just has all the stuff that i need in one place so if you're looking for the best banking product on the market it's definitely mercury i will fist fight anybody who dis me on that go to mercury dot com slash personal and learn more mercury is a fintech not an fdic insured bank banking services are provided through choice financial group and call them n a members fdic let's do another one what's another fun interesting business that business idea you have so this is another one that i've actually done this is a great summer business rv rentals as a service okay so you got three types of rv class a which is like a big tour bus looking thing right very intimidating for most people class b which is like a converted sprinter van right van how should i van life and then class c which is a like a motor home right it's like the vehicle and the the home combined and then you've got like pull behind trailers so usually in most markets a class c a motor home is the way to go and so there's a few platforms rv share and outdoors being the biggest that's like the uber and lyft of the space these are great because you can finance them and i'm not advocating you should but you can finance them for twenty to thirty years because they're treated like a home and so a forty thousand dollar class rv will cost you like between two fifty and six hundred bucks a month and you rent these things out for one fifty to four hundred bucks a night and in many markets people are fully booked they're forty to eighty percent booked and they pay for themselves in the first year or two so the the thesis is that the average rv owner really only uses their rv for five to fifteen nights a year and so you know it just doesn't make good financial sense for people to buy an rv but to be on the business end of it to buy one and use it occasionally for your family block off your own dates and then listed on these marketplaces that are happy to bring new customers it's a beautiful business i've owned this business and what's the trick is it you gotta be near like these national parks or like is like is location the key variable what's the key variable like what's the difference between thirty percent occupancy in eighty to ninety percent occupancy for these it's supply and demand based on your unit type so in some markets you're gonna have a lot more demand for pull behind trailers because everyone has truck and they're all going to coachella or something right in other markets there's more demand for class b or for class c so there's a very simple way to gauge what your supply and demand is and i actually i love this idea and i i got my mba like six years ago and obviously i'm a terrible student so i was never paying attention and i was researching this idea in the back of the class and here's exactly what i did and this works for airbnb works for any like you know sharing platform so i would act as if i were a consumer on rv share or outdoors and i would say alright i want a booking for this weekend for three nights for class c k and then it would say forty seven results and then i would say alright one year from now exact same weekend one year from now three nights class rv so all the same filters but the dates were a year from now and instead of forty seven results it would say like four hundred and seventy results mh it was like interesting alright because no one's booking a year out right i i just wanna know what the supply is right and what the the like the market occupancy is so if those numbers were true it's like wow they're ninety ninety percent booked for this unit let's do the same search for the same dates but with class b thirteen results this weekend twenty results a year from now it's like oh okay class a and then i just made a google sheet of all these things and i did this for like two hours in the back of my class and at the end of it i was like in my local market which is north dallas suburbs it was screaming to me class cr rv it's gotta have like six to nine people yacht and we don't live near national parks like texas does not have good state or national parks it's just people want a machine so i went so far as to reach out to these platforms and said hey i just did this research here's my google sheet does this vibe with what your research shows because they see it all and they want me to buy units to ranch out on their platform so they were out and they're like how did you figure this out this is exactly matching like what our research shows people to need to buy class cr i was like i just ran searches on your website so all that said anyone anyone could do this in any market to find out like where the supply in the demand is and then just best principles apply it's just take good pictures good description be hyper responsive and you'll win right yeah it's actually pretty clever the kind of looking a year out versus the current current availability in order to figure out the how how much booking how much the total supply is booked mh because you would just rather be in an environment there's just a lot of demand right and and you can also look at reviews and you could do other things like that but we're like you said that that works for airbnb that works for rv v share the works for any kind of like sharing economy type of service yeah it works on tour i did it with like a cyber truck and learn like holy crap there's way too many cyber trucks on tour it's just not a good investment but this is a great business because it's a perfect side hustle like if you want an rv for your family you can have one for free right like there's there's a clipper moment it's a free rv and you get paid what i don't like about this business is the messy middle like you either need to own one rv and kinda do this a little bit on the side to make some extra money or you need to own ten plus and then just outsource everything hire a person like you know go to like an rv rental or an rv storage lot you know spend a hundred and fifty bucks a month to keep them not on your house and set up systems take youtube videos so people can know like how to clean it how to check it how to check out like the worst thing you could do here is own like two to four of them because your life is not it's not fun yeah that's kind of my read on actually the majority of these businesses which is the juice is not really worth the squeeze i that there's the reason i called them they'll sort of white belt businesses and that's not meant to be derogatory to what it means is it's a you need a great you need a starting point as an entrepreneur every starts somewhere and you know if you start off saying i'm gonna build tesla unless you are truly truly special and gifted and unique but guess what even elon didn't start with tesla right he started with it how much simpler business before that and so you warren buffett was you know selling he's putting arcade machine james in barber shops like you know everybody starts somewhere and in doing that you learn a lot you learn a lot about yourself you learn a lot about generating demand about operations about hiring about finance you you have learn in this like kinda safe sandbox and it's simple enough that you actually get started versus trying to go for the perfect business you really you really don't even get in the game is what i've what i've seen for most people and so i do like the idea of why my built businesses but however most of them almost by definition a pretty bad business to own and and you end up working a ton you we kinda like build yourself a job is is what happened i think in most cases and that's in the success scenario of course there's outliers but i just wanted to say that out loud now i'm curious from your point of view what are the businesses that you see people talk about as if they're good businesses but you're like dude i wouldn't touch that with a ten foot poll well oftentimes there are businesses and niches that are like really good to sell high ticket courses around yeah and so it makes it seem on the surface like this is a great business when really it's like people are just making a lot of money selling you the idea that it's great business and there are exceptions to this but i think one business that people wrongly assume is passive is vending machines like i've i can't tell you how many people i've heard say like i just just a few vending machines and just extra thousand bucks a month just passive just make it sounds not passive sounds passive yeah sure it's just not you know those vending machines break and the credit card readers break and you have to refill them and your if it's if snack and drink they go bad you have to swap them out is there anything truly passive by that definition right no no that's just one that it has the perception of being passive and it being amazing and it i think it is net of net a good business it's just not nearly as good as a lot of people are selling you the idea on right yeah for me there's likely i think you're your test of how many people are trying to sell you high ticket courses and how sleeves do they look is is the is the best proxy you can sort of you know i even need to see the underlying business i just tell from the from the landing page of the person who's trying to convince me it's a great business and so yeah yeah there's these turnkey amazon fba businesses and of course you could build a great amazon business as many people do but so so i'm not saying there's not outliers in any of these but man that's a brutal business to try to go into is yeah build these like turnkey generic amazon fba businesses youtube face channels most drop shipping stuff like you know all this is like anything that anything that is around stock trading or any kind of trading strategy or trading for is like you know literally run away yeah i'm speaking of amazon fba there's there are a few guys that went to federal prison over selling high ticket fba courses so that's called a record because of what what was that what put them in jail though they promised guaranteed returns and in addition which that's enough to get you in trouble with the sec in addition to that i believe at least one of them was just a po scheme they were just taking money and just buying cars with it amazing oh chris always was good avenue you on man shout out your podcast where people find you the k office that's k o e r n e r t k o pod dot com alright man thanks for coming on alright thanks sean i feel like i could rule to world i know i could be what i want to put at all in it like a days off on a goal travel never looking back if you made it this far then you're gonna love what my you so there's this amazing entrepreneur his name's neil patel he's been on m mfa he's one of our favorite guests and he has a podcast is called marketing school and it's brought to you by the hubspot podcast network marketing school brings you daily actionable digital marketing lessons learned from years and years of being in the trenches they have over a hundred million downloads in over twenty five hundred episodes marketing school gives you bite sized marketing wisdom that 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