The New Style of Video That’s Taking Over the Internet

i believe that video is the native tongue of the internet yeah you go to a country and what language do they speak they speak english they speak spanish they speak mandarin the internet speaks video i feel like i could rule the world to know i could be what i want to i'm from at all in in like a days off on a road less travel let me tell you something really interesting that's light so listen to this so let me explain how i got into this so go to creator camp dot c okay i'm here at creator camp defining cinema for the internet age oh i know these guys i've seen these guys on twitter and so i just slapped you their notion page which is actually way better i've i've seen this because i saw their videos on twitter and i was like these guys are great what are you guys doing and they sent me this notion doc and i was like you know i have with this i like you guys yes so let me give a little bit of background here of of things that i've noticed i've noticed that on both long form content on youtube being like ten twenty thirty fifty minutes on youtube i but also even on short term short clips on instagram young folks gen z they are doing this different type of content and the type of content you and i are used to it's well produced sometimes it's fictional and it's like acted out but not like logan paul vine acted out where he's like walking and he slipped out a banana and falls but like acting like a script and i've noticed this happening a ton and i'll give you an example of one have you heard this guy called wesley wang yes i have you've heard of him what do you know about him i've watched his youtube if people haven't seen this they need to go to youtube what is the video what's the movie called nothing except everything so i stumbled on this one night i don't know how i it was like not presented to me i i i had no expectations for it it's sounds like somebody sent me this and i was like hey this is gonna be great i just saw it somewhere clicked it this thing is eight million views this guy is a high school who made like a short film it's like a twelve thirteen minute movie that was so good so well made so like it looks so legit for a high school with his high school crew and his high school classmates as actors i couldn't believe it and i tried to hunt the guy down i'm like you're the most talented guy i've seen in the last you know three months who are you how do i back you how do i fund you he's already he's already like you know made it basically like somebody signed him or whatever he like he has some he got something for a what like he got into school or he got signed he got something no he was at harvard and he got a message from i think a twenty four or what one of these like big time directors or yeah production companies he got many of them and one guy sent him a message i i don't know anything about hollywood but as a prominent guy and he says how do i convince you to drop out a harvard and so he he's signed with a with a production company but explain what saying somebody already found a be a yeah eighty percent explained what what what this movie is well this was like a year ago that i saw this i can't tell you the plot of the movie it's a twelve minute movie like there's actors they're like it's a real movie but transcribing it like cave like there's people but they not who they say they are well but it's on youtube they are acting and most you well most youtube are a lot of youtube it's like a day in the life or it's a vlog right and so it does not fit that it's ci it has really good cinematography it it has good scripting whatever it's a great movie it has soundtrack it's awesome and it went viral got nine million views i think last year the kid's only nineteen he spent something like thirty thousand dollars to make it so not a lot of money and it was a huge success and then i just noticed i've noticed that there's this other thing going on so go to instagram so just it's only a a a thirty second video so watch this guy's instagram yeah check this guy the hell that is a beautiful hat that is my heart that man is where that her that hat is not wearing his oh imagine that hat was like where it yeah what they even look like that is a wild image okay watched it love it it's it it these are basically like people who have the ability to make cinematic videos in short form it has like gone up ten x not even really because of the tech the tech helps but really it's just people seeing other people doing it and then being like how do i do that too and i i had this happen about a year ago i saw this girl post this tiktok of herself and her parents she was like in her parents bedroom and she's like hey i'm maddie and instead of going to school i'm gonna spend the summer making films i wanna be a filmmaker and she but the editing was amazing the color grading was amazing even know what these terms are but i was like there's whatever she's doing the sound design why is this so high like highly produced for like a kid you know you're you're you're a high school or something and i got like really hooked and i made her an offer two hundred thousand dollars to come fly out and work for me to turned me down she's like nineteen years old was the literally her parents bedroom and she's like no i'm gonna make my own movies i was like whoa okay respect alright so everyone talks about content and how you should do content marketing to get more customers the problem is that it's really hard how do you make something that blows up that goes viral that actually gets you customers versus what most people do they make something it's completely ignored well but when i ran my last company the hustle i had to study this and i eventually made content that reach tens sometimes even hundreds of millions of readers and so we were able to dial in between what works and what doesn't and we made it fairly repeatable and so with the help of hubspot i made a guide called the twenty ways to craft irresistible content that looks at the books that i read to learn all this but then also the tactics the twenty different tactics the twenty different strategies that we use at the hustle in order to help things go viral so we actually got customers from the content that we made and so if you wanna create content that people actually read you can check it out there's a qr code that you can scan or you can click a link in the description not back to the episode i'm am so i'm pretty obsessed with this trend actually and i have no idea how do it by the way i'm such a old man like i remember when my week when computers came out remember when used to have like a computer room in our office the yeah and my grandfather came over and he's probably like eight eighty something years old and he insisted on learning to type and i was like let me just do it for you because he was going so slow but he practiced every day to learn that because he wanted to learn how to use a computer and now looking back i really respect it at the time was pretty annoyed because you know only one purse could be able the computer at a time back then so i was like he was taking up all my computer time but now i respect the hell out of that what an unbelievable thing and i don't know if you remember on this podcast i we talked about this like i don't know a year ago where i was like hey i've been watching like how people are using short form video and it's kind of amazing i was like i feel like we're two guys standing next to our horse carriages and we're smoking a cigarette and we're we've been the we're the man and when it comes to horse carriages around this town and like a tesla just zoomed by yeah and i looked at you and you looked at me and we're like what the hell was that that's what tiktok is like that's what this short form video trend is where people can make this type of content but it's different just so like tiktok used to be i don't know okay so of all we have to categorize or describe what we're what what what we're saying this trend that we're saying it's like scripted it's acted out it's well polished for a years call it's cinematic that's the genre is that what they call it yeah for years that was not cool for years it was like you know i'm just gonna be a selfie i'm gonna be wrong i'm gonna be and and there was still like acting in in that sometimes in funny skit but it wasn't like this i think the closest thing for me was casey neistat growing up watching casey neistat or it was it was raw but it was very well planned and it was meticulous but i'm seeing this trend that i absolutely love and this is this guy who we just showed who's this guy actually i don't even know saying matt mali he has only two hundred thousand followers but if you look at some of his videos the one i sent you it'll have two hundred thousand likes another one being the wesley wang this guy's name bat molly and then bat molly i don't even know his name at t t and like i don't it dresses cool so sometimes i'm like is he i guess he has advertisers who are clothing companies i'm not sure but whatever he's doing i love yeah i just there's just there's just a vibe about it that i like and when i've how do you describe it i don't know what's he selling no you're share your sentiment it like the first time i saw somebody like you know k walk and i was like i don't know what your features did but i sure didn't appreciate what that was that was cool yeah it's it's hard to explain so you guys are gonna gonna have to follow them and if you're listening on audio go to our youtube page will link this guy but the thing is he's not even special this is just one of like a million people now that do this they could just do this as like it's like when you meet people who could do rubik's cubes or something it's like oh wow that's like i don't know it seems like that it looks like a miracle to me is this a very common thing this yeah yeah this is like a a growing genre a lot of people could do this i love it and so back to camp studios are the companies click camp studios but the product they're selling i think is called creator camp but so basically what these guys are doing is the the guy who created it is a youtuber and he makes these style of videos and so they set up an office in austin and i don't know where the money comes from maybe it's their own money the guy has like eight hundred dollar thousand followers on youtube so maybe he's he's making money but they basically are gonna find people who are making these cinematic style videos and they're gonna help fund them and what they're trying to do is make videos or movies basically movies is the better way to describe it for a hundred thousand dollars that can make millions of dollars and so there's we've always heard these stories of like one off examples of this like do remember that movie paranormal activity oh yeah was that the one no it was you're some the one that was like the handheld cam like that was blair witch project so there's a play so there was blair witch where it was do you hear these stories of like a twenty or thirty or fifty thousand dollar budget and it makes a hundred million dollars and then a paranormal of activity was another one and there's a bunch of examples but these guys are actually creating a business that makes those hits where it's a hundred thousand a two hundred thousand dollar video or movie and then they try to actually get it in theaters and i think it's pretty freaking cool i think this is actually a really cool business this is something that you had described a while ago it's a little bit different you actually wanted to create like a school but yeah this is like a pretty cool thing and when you go to the website and you see like the people who are students are part of the accelerator or whatever they wanna call it it's this totally new genre this new style twenty one year old that i love well there's the fashion of it which is like you're right you know we used to think the best content is the more raw more authentic more personable and that's that was what was working for a period of time but you know the pendulum always swings when you go when everything becomes super raw u g it creates a craving a demand for something that's a little more produced a little more cool a little bit dramatic little the dialogue is snap because it's like planned right so there is the fashion side of it which is like oh it's this interesting i kinda like this style of content now style right fashion fad trend but then there's what i'm seeing just underneath at the infrastructure which is i believe that video is the native tongue of the internet yeah so like you go to a country and that's what what language do they speak they speak english they speak spanish they speak mandarin the internet speaks video if you open you know the facebook feed ten years ago the instagram feed ten years ago it looked dramatically different than it does say today it's essentially ninety percent video even if there's an image it's like an image that has like text and music on top that's essentially a video so the internet speaks video which means that for guys like you or i we're screwed if you suck at making video you don't speak your esl baby yeah get you get you go to the you go to the after school you know like program you gotta work on your grandpa paul you know you and i when we were eighteen we were these guys and your grandpa was your grandpa we are the grandpa now yeah which is crazy because we're like in our mid thirties right when i been like you know he was eighty at the time but i feel this way i feel like i don't speak a tongue of the the the native tongue of the internet i don't speak the language of the internet because i i can't make great short videos short video is the dialect cutting your sales cycle in half sounds pretty impossible but that's exactly what sandler training did with hubspot they use breeze hubspot ai tools to tailor every customer interaction without losing their personal touch and the results were incredible click through rates jumped twenty five percent qualified leads quadruple and people spent three times longer on their landing pages go to hubspot dot com to see how breeze can help your business grow i have decided that i'm gonna develop this skill to speak this language in the same way that you know decided to learn the piano or somebody might say i really wanna learn spanish this year and they start doing fifteen minutes of what day on duo language i don't say i'm gonna be become the best but i need to be a professional at this but i do need to be able to speak the language so that's the first thing hold on what's that mean like i'm making videos i'm like literally like right what am i gonna do after this i'm opening up cap cut and i'm editing a video of one of my like and it doesn't need to be about what anything in particular it's not like i have some agenda i'm not trying to sell anything i'm not trying to tell i'm not trying to make a movie i just wanna be able to say okay the same things i would wanna share before through a text update or an image update i should try to be able to share that same nugget in an interesting way of video like interestingly through video right and like okay the easy way is me just setting up this camera talking to it but that's kind of the boomer that's typing with two fingers that's right it's like does that's not quite how you're supposed to be doing it i'm gonna try to do it the way that you know these cool people are all doing that's the first thing and if somebody wants to join my video team and help you do this great tell me the second thing is you said that thing about the college i've gotten more and more serious about this idea i actually think it's gonna be incredibly needed to train people to have the skill set to do modern marketing modern media and marketing so like modern media and marketing is some combination of you know video content whether it's tiktok youtube podcasting you know creating you know short form ads and commercials it's communicating updates and you know even corporate communications that are done through video like all of that is gonna be the modern media and marketing stack is something that i don't think the world is training young people for i think the old model of like go to film school was like one really like narrow thing which is like maybe you wanna go be in hollywood but the whole world is now hollywood like every company has to make video every creator has to make video every you know everybody who wants to have an audience needs to be able to create this type of content and to do that you need a bunch you don't need to be the person on screen necessarily you need people who are good at holding the camera who are good at editing who good at animation who are good at alt sound design all sorts of other stuff and so i've actually started exploring this i don't know if i'm gonna be able to pull the off but my goal would be to find a physical campus that i can buy find an existing college that i can buy re brand and basically hire a sort of a dean or ceo who's gonna run this as an actual like for profit university or college that's gonna teach people the modern stack of of bd marketing and i really wanna do this so if people are excited or inspired by this email me at sean at sean dot com because i don't know how to do this yet i i don't have all the details i know where the campus is i don't know who's gonna run it i don't know exactly how to do this but i do know a couple of things i have the connections to do this with like some pretty big creators that i think bring a lot of attention and legitimacy to this and i think this needs to exist and there's no chance that the traditional incumbent universities are ever gonna serve this need properly mister beast jimmy what did he say didn't didn't what's any r with you on this no i haven't talked to him about it but like you you know i will go to him with this once we have it packaged up better right like once we identify the site and we identify the the the ceo to run it you know that's when i would go loop in a few people that would bring pretty serious capital a pretty serious like influence to this that's cool but don't you think that needs to exist like how are people gonna with like the world the supply versus demand right like the demand for video for great video content entertaining interesting educational video content the demand for that is like as big as the as big as a number can get and then the supply of people who know how to create it is so much smaller than that demand is it's it's like so imbalance today yeah and whenever i watch these videos i they feel like the the i'm like you're a baby genius who's like how did this how wanna hurt did this person learn how to do this it's like it it really does feel like a different language like i couldn't even begin to to to do it and i follow fifteen years fifteen years ago if somebody was young would you have told them you would probably would have told them hey you should probably learned a code right like the internet's gonna be a big deal computers are bigger bigger deal if you're gonna learn a language don't learn spanish just learn you know javascript learn c plus learn python right those are the languages that you needed to learn i kinda feel like today that that thing for non highly technical people you know if you're super technical go learn engineering go go learn computer science like that's great but for a lot of people that are not super super technical i think this is it i think this is the thing you need to learn is how to create media and marketing that actually works in the modern world well guys when it comes to banking the only time i feel truly happy is when i'm using mercury and that's today's sponsor for the show that is the banking product i use for not one not two but actually eight of my business and i have eight mercury accounts i just went counted i use it for every one of my companies it's an absolute no brainer over two hundred thousand other fast growing ambitious companies use mercury it's one place you can go where not only you can of course have your money there but you can send invoices you can pay bills you can create reimbursement for your team pretty much all of your financial needs can be housed under mercury and the product is beautiful to use and the reason why because it's a product that was not made by finance people it was made by a founder i mod he's been on this podcast before and he used tons of products as a starter founder and this is the one that he wished he had and i actually reached out to them to become a sponsor for the show because i'm such a big fan of it so if you need a banking product for your startup use mercury you will not regret it it's amazing for more information check out mercury dot com mercury is a financial technology company not a bank check show notes for details and i've noticed so for example i file this guy in a youtube name the iron snail and he just does like he tells you the history of like jeans so incredibly like niche topic or i'll tell you the history like it'll be a video on like why clothing is worse today than it was before the niche topics where like only nerds like me would be into it why is his name the iron snail i don't know we don't know it's just i don't know okay yeah that's but great names are like that just weird you know it's kinda like roaring kit kit kitty or whatever they just are he's got three hundred and eighty one thousand subscribers and like just to give you an example of some of the videos while you're paying more for worse clothes and it has a picture of us clothes versus trying to close what makes japanese so salvage denim i don't know what that is so so special yeah nerdy stuff stuff like that and and yeah what i've noticed i've started following him when he had a hundred thousand followers and what i noticed is that his great of growth is significantly higher oh i forgot to add this guy does cinematic style videos on really nerdy topics you don't even know what salvage denim is by way here's the ratio that matters he's got three hundred eighty one thousand subscribers his average video is getting like two hundred to two hundred a million two hundred thousand to a million views yeah so this is what you wanna look for the view to subscriber ratio and like he's he's basically like over performing which means his video are really good and it's just a matter of time before his sub count explode and that's my point so his videos this guy reviews jeans this is a very nerdy niche topic but he approaches it with this the cinema cinema tab cinema top what are we what we're cinematic channel i don't give a shit these ci bonds out here fantastic but he pro he approaches it in this way where there's like a normal youtuber which is like us in front of a camera just talking and then there's one where ads all these features or all this music all these cool cuts that are very purposeful very meticulous is very thoughtful and i've noticed two things one if you read the comments the top comment on most of his videos are basically i am not interested in jeans but i can't stop watching your videos so that's like a common feeling that people have right the i don't care about blake but i just love how you did it therefore i'm all about it and the second thing that i've noticed is that whenever i see these types of videos the ratio of current subscribers they have as well to views is significantly in their favor and so my opinion is basically if you my opinion is basically this is a trend where these people are going to significantly outperform and give them two years and the people who are gonna be huge in two years are doing this style of video this isn't like you know i'm not predicting we're going to mars next year like this isn't like that groundbreaking of a of a like a prediction trend but it but if you are a company and you make products whether it's just you just sell anything on e commerce or you sell what i sell and it doesn't matter what you're selling i'm just saying that if you do wanna get in the video this style of video is seems to be what's hitting yeah yeah a hundred percent and there's other ways to take advantage of it like this creator camp there's this guy another guy michael mca have you seen this guy no what what's his hut spell that name mc v m a c k e l v i e alright so this guy's story is pretty crazy so i saw this guy's video he did a video about like the nfl draft or something like that some like again you're you're denim for me is like basketball football and i watched this video and nfl draft and i'm like i don't know what i just watch but again top comment is like did i just stumble on to you know like youtube premium like what is this why is this so good why is this so well made i i almost hesitate hesitate to give this guy out because i'm like this guy such a gem but the secrets out this guy's gonna be a phenomenal same thing two hundred sixty thousand youtube subscribers i found this guy when he had probably thirty thousand youtube subscribers now you know in a year whatever he's up to two sixty eight but again every video gets between you know two hundred thousand two a million views it's great ratio and he makes absurd high quality sports content and i'm like oh i gotta find this guy he's like a filmmaker or something i don't know who this guy is but we clearly you know classically trained filmmaker type of guy and i go look at his bio and it's like a link to schedule a call with like a cpa like a financial adviser what this guy's just literally like i think he's i think he's a financial adviser because you can't find him on his like there's no link to his website here he's there's no like course he's selling no nothing like that i find him on linkedin and he works for a very boring finances company and so we talked to him more like michael future videos are incredible what's up and he's like oh yeah if you go look if you sort by oldest but look at his videos it's him talking about like the value of a college degree in today's market like not sports content at actually i think he's deleted a bunch of them because they're gone out but it was like tax planning with a cpa or like which type of trust should you incorporate and which state is the best one to incorporate your trust in it was like content like that this guy story is pretty crazy he was creating content like that and he was the only guy on youtube it wasn't it wasn't cinematic but it was like there just wasn't a lot of supply of that content on youtube but youtube is a search engine so people would search for like new delaware trust tax laws and he had the only video about it and so he'd get four hundred views but he would book like two hundred calls off of four hundred views because it was like if you needed that he was the authority because he he had the only video about it and so he builds this huge book of business and he ends up getting acquired by this like bigger finance company and they're like dude you've created this incredible business and he's like yeah i just make youtube comment and content and they're like oh we're so regulated i don't know if we're comfortable with that we'll ask you know like our compliance department if you could do that just hold on for a while so he like has to sit on the shelf for like a year doing nothing and then they're like no we don't want you to do in that content stuff too risky just you know sit here and he's like oh this is boring okay so i'm gonna go make content about my second favorite you know like sports instead of nerdy tax law and that's how he started creating this content and he now creates the most premium sports content on youtube and it's not a full time job still no he still works at the whatever he's like it tax finance guys so it that's insane this guy should quit immediately his stuff's great i'm just like i i can't listen to it but i because i'm just watching it yeah i'm like oh this is clearly a home right i he did have a pretty sweet deal with the acquisition i understand but i think yeah i would guess that it's just a matter of time until these you know full time on this by the way i have one more for you if if people wanna nerd out on this rabbit hole ryan t who's a pop very popular youtuber twenty million subscribers know okay he makes videos just like a normal youtuber like i ate a penny every day until i had to get my stomach pumped whenever whatever like you know i did a crazy thing he did like a i walked across the country or like just like it's like stunt stunt yeah i tested every one star hotel in america you yeah stuff like that by the way all those videos they're pretty great he's in he's an incredible creator oh he does this great thing where he has the stunt but as soon as the video starts it's no longer about the spectacle and he's super like quirky likable doesn't take himself too seriously i love he does he nails that vibe whereas everybody else is like bigger powder bigger explosions you know he he actually like kind of his like super likable and relatable i think he's gonna be one of the biggest creators something i think he is mean obviously obviously he's on his way but like you know that twenty million i think i would buy stock at twenty million subscribers know what i mean like i think he's got significant headroom hey both i'm old prediction predictions saying a guy with twenty one million subscribers on youtube he's gonna be a big deal he's gonna be big so check this out he's got this video called we need to talk it's a video that's promoting his candy brand you know he's got like a candy brand whatever i forgot to call trump enjoy right ride yeah joy right and i watched this and i go i have no interest in candy in general let alone his candy i watched every second of this video and about two minutes in i just sort of had to pause and i was like oh every other candy company is screwed like if this guy can create this what is a normal company supposed to do when you're competing with this this is incredible like the quality of the content i was like i'm signed me up to watch this commercial every week like it was unbelievably done by the you know just a kid or he's young it doesn't have like a it's a seven minute we didn't it's a seven minute video and the top comment it's pretty funny fits that's what we're saying that was insanely cinematic so it's a exactly and then the next one i just got tricked into watching a commercial and i'm not even mad next one that was the best commercial i've ever watched next one i just watched to semi my commercial and it was better than half of the movies i've ever seen storytelling was a imma at this is what i'm saying this was my feeling i was like how if i'm a candy company and i see this this i have like an existential crisis because i'm like i cannot believe the gap between what a kid who's not even like farming this out in a twenty million dollar contract to some big ad agency like this is just like him was his team making something it was unbelievable this is unbelievably i it broke my brain so go watch that thing so this company so he founded joy ride yeah and they've raised thirty three million dollars so this is kind of a go big play here yeah wow this is crazy this is cool i it's got almost six and a half million views yeah i think he used sticks to produce it what's but like yeah sticks is like an another youtube channel that's like they make cool stuff you should check them out too but yeah unbelievable i i i didn't make mean it mean it makes it sound like he's holding a camera doing like a vlog like it's not still tam that obviously a lot of people are involved in this what i just meant is like you're not talking about like a multi billion dollar conglomerate hiring you know the best ad agency in professional hollywood actors and you know of ef studio whatever like this is like the creator economy bottoms up punching and like wow their punch is actually kind of amazing this entire episode is basically it's what did you say what did you say the the squares and circles or the triangle said was different is better than better different is better than better that's what this entire episode is that's basically every story was about that we should make the thumbnail like that guy's nothing is what is nothing is everything or what what is that guys video i don't know nothing except everything or i already thought i they already forgot know i'm the the thumbnail is just like whatever some like you know cute girl turning back like us as if you're like in love with her it's like blurry and like you know like cinematic thumbnail and like vague title we should do that for this evans nothing except every we should to be cinematic the boys try to be cinematic oh man we try to be cinematic my delete later dude you need to be like one of us needs to be like a hot chick like reaching out with our hand back to grab our boyfriend's hand because that's what this is yeah actually after this can you that should legitimate do this you take a picture if you're that pose will blur it like that and we'll use that as a thumbnail that's so funny alright let's try alright that's it that's a pod i feel like i could rule world i know i could be what i want to put at all in it like a day's off on a road travel never looking back all of my friends i have a new podcast for you guys to check out it's called content is profit and it's hosted by luis and ph ka after years of building content teams and frameworks for companies like red bull and orange theory fitness luis and are on a mission to bridge the gap between content and revenue in each episode you're gonna hear from top entrepreneurs and creators and you're gonna hear him share their secrets and strategies to turn their content into profit so you can check out content is profit wherever you get your