The man who made a billion off blueberries

this guy's story is kind of amazing so this is basically a farmer billionaire love it and in i feel like i could rude world to know i could be what i want to from at all in in like a days off on a road less travel let me give you this one this is kind of a crazy story so do the words john brag mean anything to you no right go didn't mean anything to be either shout out to shane parish over at far street he did a great podcast with this guy that caught my attention this guy's story is kind of amazing so this is basically a farmer billionaire love it and in like there was only two sources for this far street and the van trump report had written about this guy there's the only things i could find yeah right he's got a biography as well but alright so so here's story i just think there's there's a bunch of facto toys about this guy i just think you're gonna love you're gonna love this guy's whole aura his vibe he is the belly of the week cue the music million dollars isn't cool you know what it's cool a billion dollars john brag this guy grows up on a family farm like a saw or something like that and when he's at high school you know what a teenagers do start to experiment they start to dabble maybe a little bit of maybe girls maybe we no no blueberries he tries to harvest blueberries for the first time at thirteen fourteen years old you know he starts to he gets the itch and then he goes to a local blueberry farmer he decides hey can i pick blueberry blueberries for you and he picks blueberries all year his last year of high school him and four or five other blueberry picker end up making four thousand dollars each pick and blueberries which was a lot of money at the time because this guy's burial and pay realizes oh wait i can pay for college if i just pick blueberries every year and so he's making college was like ten or twelve grand he's making four grand he realizes oh i can do this my parents otherwise we're weren't really gonna be able to send me but i can do this and so he makes more money the next year in the next year picking blueberries finally when he graduates he's got a couple options on the table you know plan a was gonna be to become a teacher and he was gonna make i think like thirty eight hundred dollars or something like that big a teacher an extra hundred bucks if he coaches like the the the basketball team or something and plan b was let me go work on the family business maybe over time buy out my data on the saw but he decides to go plan he's like i think this blueberry thing there's something to it and he decides to start his own blueberry so he buys a little piece of land and he starts trying to harvest blueberries and it goes pretty well the first couple years he's doing alright but a couple years in he there's a problem in the blueberry industry which was that one year there was just huge supply glut so there was way too many blueberries not enough buyers and prices crashed and so he's like shit you know could quit but he's like no i'm just gonna figure out what i should have done differently he's like i need basically like a back plan a sort of you know an insurance and he wasn't doing financial insurance but he's like i need another way to make money in case this ever happens again never again will i let this happen to be where i'm at the mercy of the prices and so he decides i think i need to build a packaging and freezing plant for blueberries now he's got no money but he's like i'm gonna try to do this so he goes to the other blueberry farmers he says hey guys we all just got whipped let's put some money in together and i'm gonna build this plant and then you can use the plant too you could freeze and package your stuff too if it ever if we ever have it overs supply and so they do that to borrows money from the bank he gets buddy from other farmers he starts to build the thing never no experience by the way no manufacturing no factory experience but he's like i can do this so he builds this plant and in the first year that they build the plant he's ready for two million like of capacity of two million but they only produce a hundred thousand because this is crazy frost that kills all the blueberry production that year and he's like oh my god i owe so much money and i like we came in like five percent of the like the estimated like freezing capacity this is terrible i have this empty factory now i owe a lot of money and basically it's like dude you gotta just let this go declare bankruptcy move on with your life instead he calls another guy who he knows sky mccain and he's like mccain he's like y what's something you need to make but you don't wanna make is there anything give me the the the last thing you wanna do but you should do it and the guy's like alright i got you onion rings it's like onion rings okay he's like hey he's like can you send me like a file like about so he gets like a little book on how to make onion rings and he's like alright say less i'm never gonna ask you another question i will figure this out from here and so he he's got an empty factory but he turns it into like just for that one season or whatever he makes onion rings for this guy it just hides him over enough to continue and so he carries on and he ends up building something called oxford frozen foods which today controls about forty to fifty percent of the global supply of blueberries it's like seventy million pounds of blueberries they're making every year do they still have onion rings in blueberries and onion rings and mozzarella sticks on their website you never forget you never forget who got you there and so he builds this absolute juggernaut over time and they become bigger and bigger bigger his brother invent this like blueberry picker that can do the work of thirty five like humans doing this and he's like oh amazing and then what he does is he actually like gives it basically like freely shares it with other blueberry farms too he's like he's like what's good for one is good for all here we go and so he wants the entire blueberry industry to grow because he's like the more the blueberry industry grows the better we all do i don't wanna be the biggest fish in the smallest pond i want the pond to get bigger and we're competing with all the other fruits out there so if we can up our production and we can have more blue we can build more innovative products is gonna be good for everybody and so he's got this very interesting business philosophy he ends up then going in into a new business so it's many years later actually i actually i think he kinda did this around the same time i shouldn't say many years i i know the exact date on this but it wasn't like once he is already like huge it was like somewhere somewhere around at the same time tv was picking up and cable cable tv was picking up and this guy's from nova scotia population nine thousand and so they held like an auction they were like hey alright who wants to buy the t cable tv rights for nova scotia nobody shows up he's the only guy there and so he picks up the cable tv rights for that area and he's like alright i don't even know what to do with this like i guess i'll put like some old recorded programming on here there's like no programming basically but he's like whatever let's do this and so he's in that business and he's losing money the first couple years and his dad's like bro you gotta figure this out like this you can't just keep bleeding money over here and so he cuts his calls he tries to figure this and he finally gets it to like kind of a like a break even point or whatever he ends up over the next you know couple of decades building the largest private telecom company in the country and he owns cable tv networks you know everywhere he does a bunch of acquisitions he takes on a bunch of debt and he ends up buying up others there's and he goes down he goes like sort of down the stack so whereas most tv companies wanna do the sexy fun stuff they get into original programming and content and the like content is king he's like yeah no yeah you know what what's king fiber like i'm gonna go own the underlying infrastructure for for cable tv and he ends up building this juggernaut and so this guy ends up now he's like where like you know much older now in his eighties or something like that and he's worth a billion dollars built the largest farm but it's fruit farm basically in in the world and he's built the largest what largest private telecom company in in the country isn't this kind of amazing this is amazing i've i'm as you're telling me this i'm i've noticed there's a trend amongst this era of people was this was he doing a right wing cable was getting started yeah man there's there's a trend so ted turner who eventually went on to start cnn he owned a billboard company which he par into a radio station and then eventually a cable news network cnn cable news network do you know another guy named jim patterson have you heard of jim patterson no who's that dude google jim patterson another canadian guy look at what he looks like he's like yeah yeah yeah i've seen this guy for he's like one of rich richest guys in canada right yeah he's like he's like one of these guys who is like he's like energize energize a bunny like like he he's like wind up toy like he just can't stop like moving but he i think his story was he at a young age opened up a car dealership and within three years he bought like a plastic manufacturer or something very like out of left field and then another thing and another thing now he owns a telecommunications business but he also owns like rip believe it or not and i think that like the pate group which he owns the whole thing i think has a hundred thousand employees or something and insane like that and then another one is his name's john cat his last name is crazy i'm gonna it butcher butchering cash man yes is that it he's got a condition kinda that's you know him do you know him no so he started a grocery store i think it was called apple foods dude me just tell you this i the guy who looks like this if i just showed you this photo and i said rich rapport yeah you already know everything about it him just like look it out him one photo yeah like when he this guy when he gives you a head handshake he's pulling you in and do you know what i mean you can just look at it but you know what he's gonna gotta do he's gotta pull you in and do the smack you really hard on the backs shoulder yeah no chance this guy has one wife by the let me just look this up i bet you i'll bet you anything right now let's just wikipedia if you google is kid they're beautiful they're of horse new wife fargo this guy started apple grocery store it's like a twenty watch it's a twenty store chain in new york city like it's it's tiny but then he bought a radio station and then that's like how we got extra rich and then i think he also bought a cable news network as well and so my point being is there's a refining company and then he owns company like an airline he i think he owns like a small private airline they he owns everything there's this type of entrepreneur where they're kind of cowboys where they and start in one thing and they get the media eventually and a lot of it happened in the eighties the late seventies and the early eighties when cable was getting popular and it was sort of like the first version of of a of a saas business you know it was recurring revenue huge tam kind of weird to not know people weren't weren't sure what what to do and i believe that a lot of the cable new news networks they were regulated by the fcc and you had a certain satellite like you you'd only own x amount of satellites like there was some type of like limiting blocker where only a certain amount of cable companies could even exist and so if you were able to like get in on that it was almost a near monopoly ted turner came along and he was one of the first guys that were like petition to congress was like this is nonsense we need more competition and that's when cnn came about but in this whole era like i like how sometimes when we explained these things it's kinda like when i explained it to my kids like they're like how does like how does the picture come on the tv like where is this coming from and i'm like oh satellites and they and they're i but how does it get from a satellite to our tv i'm like it shoots it it's like it's a video that's it's shooting gabby doll house at are at the tower i think i think that's what the cables are for or maybe that's electricity i'm not sure exactly what's going on it doesn't matter no just gonna but you're like they rent there's only so satellite you had to buy these letters but they only had so many letters letters okay the supply that it is true like some spectrum available there's like a yeah yeah we know a lot about spectrum there was i do i do know there was a famous like like hearing we're ted turner like made this passionate speech to like politicians to convince them that they have to change the rules to allow small ups starts to to get a satellite but anyway that's cool i like this blueberry guy alright so a lot of people will talk about how you need a million dollars and three years of experience to start a business nonsense if you listen to at least one episode on this podcast you know that it's completely not true my last company the hustle we grew it to something like seventeen dollars or eighteen million dollars in revenue i started it with like three hundred dollars my current company hampton does over ten million dollars in revenue started it with actually no money maybe twenty nine dollars or something like that nothing and so you don't actually need investors to start a company you don't need a fancy business plan but what you do need is systems that actually work and so my old company the hustle they put together five proven business models that you could start right now today with under a thousand dollars these are models that if you do it correctly it can make money this week you can get it right now you can scan the qr code or click the link in the description now back to the show let me give you some of his his little business ism his philosophies okay so and this is again some this from from from shane parish stuff and dude i just tell this guy is he canadians are in midwestern people where i'm from the the same the same people aren't they yeah it's like it is the species in the own so he here's a great line by him i have no reverse gear i just thought this an amazing line which is like he's like yeah you know when things got hard and the blueberry crop died and then the factory is empty like i just didn't cons sit going backwards i did not consider like it was just not a gear i have to either stop or reverse course like i just decided i have to find a way through and the onion rings were the way through another thing that that was interesting which was kinda counter to conventional advice so you know most people who are in the business the game of business buffett and all the real estate guys the famous phrase they all say is you make your money on the buy you don't make your money when you sell if you buy it right you're gonna make money dude i read that line like after i bought three real estate projects that i totally lost money on i was like shit i i i'm i'm being serious like i i it's not like the fine print by the way this is this is like the first thing you learned like i was like reading a warren buffett book and i like read that quote and i remember thinking like that was literally the exact opposite well just doing the john brag so here's john brag philosophy intentionally over pay okay i'm in so he goes he goes early on i intentionally over paid for acquisitions and word spread fast if you wanna sell sell to john brag you'll get a fair price quick close no games which i love that like like if i'm i'm i'm gonna put that on my on our like little mini private equity shop website i feel like he said that that advice typically isn't right though well typically that so here's the the caveats here's the caveats of you know they say like you you know the amateur learn the rules or amateur don't know the rules professionals know the rules and then masters know when to break the rules or whatever that thing is this is kinda when to break it so he goes i will over pay as long as it's something that's only available once because when opportunities are scarce you need to pay what it takes i know many people who tried to nickel and dime and then spent the rest of their life regretting not getting that key asset so i think in the in the in the realm of buying the tv rights when there's only they're only gonna be up once so whoever gets it's gonna own it those are that's like a time to over pay or if it's a key asset that locks down you know a certain competitive advantage don't qui on price in fact come in over so that you make sure you secure that asset and you develop a reputation he he said something like you can't buy a reputation i was like i think that actually what you're saying is you can buy a reputation it's like oh but the here's the reputation i will over pay right like it's like soft bank in the venture game right now it's like oh you you want a bunch of money and that a huge crazy valuation evaluation you go to soft bank first right and there's actually like some merit to that strategy when they you have these like you know this this if if you can get the things that have huge upside so we'll he like an m and a guy like or or it was a a lot of building the empire through m and and what was he buying other cable companies or other farms both he here's another bang of a line so he has forty to fifty percent of the global supply and about half of that is like stuff that he owns and operates his farms at half his farms he's buying or owns like you know big stake and he's he goes here's the exact light he goes we don't wanna have one hundred percent of the interest industry that that wouldn't be good politics dude that's can imagine having the choice to have a hundred percent market share in the big that's that's not polite what a baller but here here's here's some sam porn for you so focus is absolutely critical probably the biggest single principle you can have in business here's a big mistake people make they make their first million and they think now i can succeed in any business even ones i know nothing about been there same sam buying the ranch yeah and there and then he goes i just wanted to he goes i wanted to just stick to my knit figure out what i could do well and then just do more of it you know everybody else who came into this industry he wanted to make a bug was this young guy who said i'm here to play this game for a long long time sounds awesome sky awesome right i think he's my uncle then he goes here's a couple other great great quotes the guy who asked the question to me looks better than the guy who knows the answers i i like that done did you get all this from shane podcast with him shane and then there's like a couple other people that have written about them but a lot of this from shane podcast which i didn't even get to watch because i i was doing that like i discovered this guy this morning it was like on my list of like things to check out and as soon as i checked i was oh man this is amazing i gotta i gotta go watch this later so i i've actually only like skim the transcript and stuff for this so i might be getting some of the details wrong a couple of the things he's one of these like buffett types where it's like he's a billionaire but the vast majority of wealth came like after the age of seventy so it's like you know just saying the same way for buffett where they just they keep compounding he had some other things that that were pretty interesting so i wouldn't thought be richer if you own all half the blueberries in the world wouldn't you be richer than one point five billion yeah punk yeah weak shouldn't you'd better be a huge like philanthropist and have given it a lot of way because i definitely would have thought he'd be richer right i mean like guess i don't know i'm not gonna i'm not gonna knock him alright so he believes in buffett a lot he loves buffett and so he buffett has is a great quote which is i'm a better investor because i'm a businessman and i'm a better businessman because i'm an investor yeah so at age seventy he was worth you to hundreds of millions of dollars so he goes to each of the executives at his companies and he says today you're just businessman man you're not investors he gives them ten million dollars each not as a bonus but as an investment portfolio that they get to run and he said i want them to see how strong companies operate and how weak ones fail there was no penalty for losing the money and no bonus for the gains it was pure education isn't that like pretty wild to do so he gave how many managers did he have i don't know six teams so sixty million bucks he gave them what like a stock portfolio or or he gave him ten million dollars in total million dollars to go invest go buy businesses oh within the their their portfolio sure wow okay that's badass that's crazy said and this was at age seventy and then he's like most people stop learning once once they become successful but the outliers never stop being students love that resonate with me alright what else resonated with me let me give you one more how about the fact that like i i just googled the i googled the the shane podcast shane went to his office which is really cool and he's eighty four years old doing a podcast like that's that's amazing that he's with it and he's sharp and he's had this pod dude what i'm eighty four i'm gonna be in the meta i'm gonna be so just like plugged into what everybody's doing in the future i hope alright do you wanna do one or you want me to go have you read about united fruit if we're gonna talk about fruits i read about united fruit is that the banana guy man that's a great book i'm in the middle of reading it and it's the story of united fruit which is basically centered around bananas so like you wanna do the quick story i think we've talked about it before but it's on theme sun trend in the the late eighteen hundreds i think bananas were discovered i think in nic or somewhere in central america and centered they brought to america americans were like yeah we we want every banana can get our hands on we love it it even got to the point where we're like i think in the nineteen twenties when immigrants with land at ellis island we gave them a banana and that was like you're here now this is this american thing and it's sort of american because went to hawaii and they give you the delay and like yeah was a banana and this the banana company united fruit it became so big that it was basically a monopoly and they did the same thing where they tried to hide that they weren't monopoly for years and years and years and sam the banana man i think his named samuel za he was i think a ukrainian immigrant and he started out like with like a fruit cart like walking in the street that his whole thing was he would sell rights and so the way it worked is a banana train would start in one part of the country i believe louisiana and it would slowly make its way up over seven or eight days to the northern part of america and along the way it would drop off that bananas at different markets and his whole s was he was gonna sell rights meaning bananas that were already becoming a little bit brown that they previously thought were throw away bananas and he was like i'll buy him for a fraction in the price and i'll just be really fast at getting them to where they need to go and he eventually becomes so big that by the time he's in his sixties he he takes over united through and it's a big well he he starts with a hundred fifty dollars and by the time he's twenty one he's got a hundred thousand dollars and doesn't he way back in the right so this is like a lot that's a lot of money and he keeps all going and it gets to be and and and that's you're saying he's basically he starts as just like a dude on the dock or whatever like a dude on the side of the road taking their discarded trash and going and hustling and selling it by the time he reaches his peak he buys the he buys the whole company yeah where he was initially just like taking their discarded trash and the book is called the fish that ate the whale because he was the fish and he eventually ate the whale but it gets even crazier so samuel the mary he has a lot of admirable qualities you know he's just like hardworking immigrant he's pretty quiet and he's like a stoic guy but he's kind of a warlord because because at one point nic like they have like some type of meltdown and a new president or dictator comes in charge and they won't sell the bananas and so he funds a coup so he basically gets like a small unit of like ten or twenty people to like help this other guy assassinate the current leader and take over and that leader was like alright thanks for getting our back now you could have some more bananas and and so that's kind like the story of sam samuel z it's pretty badass got that killer in instinct go yeah that's this is it's pretty wild right like imagine a story like that today is there such a thing i can't think of i mean what elon does in rockets is like pretty like you you you're kinda like dominating another planet like potentially i mean that's like this crazy of like the republican party this year that you like going to the point of like actual like funding a malicious i think i guess like donald trump is doing this like where he's like for shits and giggles i'm gonna like play joke and run for president and just kinda starts to work but yeah i mean it's pretty crazy story yeah so it it's been great so i did something this weekend and i thought about you and i've been holding this in me like waiting to like talk to you about this but like a like a man in lantern or or november cold it in yeah oh man yeah if you know you know so i saw a broadway play for the first time ever this weekend phenomenal wow phenomenal it's called o mary it's basically about mary todd who is lincoln's wife and it's just like a comedy it's it was fantastic never been to a never really been to a play honestly my whole life because you judged it or just happened to not go what was the deal yeah i don't know like you know it just went on the list of things to do it just didn't it just didn't it didn't make its way into my life and i finally went the first thing is i thought of you because you had made an off handed comment a while ago that you cared about like running running a show yeah i just thought it it'd be cool i and saw one and i was like oh that would be kind of a fun fun thing to work about you had the same thing i did which is like it was like a new art form that you hadn't previously experienced that then you go to it and you're like i understand the appeal now said was that right yeah yeah i had gone to a bunch when i was a kid and so i think i liked it from that like and i was at the when i grew up so i liked it now how is it related to this podcast well for one if you google o mary revenue you can see there's a website called broadway world dot com where they estimate the the revenue of each show i guess they look at like if they're selling out and the average ticket price online and this thing oh mary i think it's been live for june of twenty four it came out and it's been making a million dollars a week so it's doing quite well and it started off with about four million dollars in funding to to get going and it all reminded me of this podcast that we did about two and a half years ago you you didn't make it but we had this guy named michael harris did you ever look into who michael harris was what what was it death row what which which record label was he the the guy yeah so the short of it is some people call him har because name's michael michael harris like harry like harry og gangster so harry was famous because in his early twenties he was basically a drug king pin and he made a lot of money selling cocaine and at one point in the podcast with him i said yeah you and i trying to be nice i was like you know i instead of saying you are drug dealer i said i read an article saying that the article said that you were selling like what the yeah the the article said you were selling one million dollars a day in cocaine and he goes i think that article said two million dollars a day he's like i told that journalist there was two i was like yes sir and eventually at the age of like thirty two i think he gets sentenced to life in prison one for attempted murder one for con drug conspiracy which basically is he's like the rico king pin law and he had a life sentence and recently i think like ten years ago trump commute his sentence and that's how he got out of prison and when he was thirty two years old he founded death row records with doctor dr and shu knight while he was serving a life sentence in san quentin and that's like how death row got started and one of the reasons why his called death row is because he was wait they c founded it with him while he was in prison and what did they would they want from white what was he able to offer them while he was prison for life money money so his wife his his wife was on the outside okay and she somehow had funds to fund death road records you know right now how this really to broadway well on the podcast that i did with him he said something that i didn't pounce on because i wasn't i didn't know anything about it but he made this comment to me where when he was twenty nine i think he was the first ever black producer of a broadway musical or a broadway show and he kinda told the story but basically somehow he got in c you know he was he was considered like well known for being like a drug guy and i hope you said c stand yeah ryan said oh okay i was i tell you the podcast what do which button ends this podcast yeah i was like holy moly here you y you dog holy moly harry so somehow he got the loop at this but he funded den washington in early den washington his first ever play damn michael harris is har was the fund he was the investor that funded the show with a million dollars i think this was a ninety three or ninety two when den he was just getting going and he starts telling the story and while while i was at this play i was like holy crap this guy got his way into being the first ever producer of broadway like while i was there i'm like oh my god i like he was so much cooler that i even realized i invested in den before he became den z that's like you know jason cali ann is like i was saying he's the fourth industrial uber i would never shut up about it goo google michael harris den washington you'll see a photo of them together and michael harris looks like a like a well to do guy he's wearing a suit turns out he was only i think twenty nine or twenty eight in these photos and he he was a drug king pin kind of amazing right yeah that's that's incredible when he was twenty twenty six or something he twenty six like i think he's he's pretty young very young and like allegedly had made something like a hundred million dollar selling drugs pretty crazy and when i was like sitting there in this play i was like obviously what what do you and i do when we do everything we yeah go to the play and you type it like oh mary revenue on google and i started seeing a numbers and i'm like like the plays going on in front of you you're turned around counting how many seats are in the upper bleach yours and they're like hey are were you watching the show what are you doing here yeah and this is how i remembered michael harris is saying that where it all like click together i was like oh my god do you know how much revenue these shows generate i'm looking at it's a it's astounding it's astounding the number one this is i'm just gonna give you the top top five top five highest grossing saying broadway musicals of all time you have number one lion king grossed over two billion and just just the ticket sales wicked one point seven billion phantom of the upper one point three hamilton which is newer already crossed a billion and insane right and of course our guys from south park are they number one they're number five book of mormon number five eight hundred and fifty million dollars on their side angle that could be oh dude dude just it we just need to be talented and are working they are we're listening they are so talented when i was at the show i was like the this it's just they're u with talent one of the guys a linkedin the character was played by what's the guy from silicon valley k is is i was saying oh he's in the play yeah he's in the play and it's like it was like famous actors and actresses we're like in the place he's like a jacked indian a blink like what do you mean what do you mean he played a blink lincoln it sounds crazy and honestly it is crazy the guy who played mary todd was a was a guy so like it's all types of crazy yeah there's a it's a it's a whole thing but i just had to like nerd out with you about this so i looked into this pretty hardcore course so it's definitely a like outlier hits business just like no told messages yeah it's angel vest because and then i was looking at the venues i was like should i own the best venue in san francisco like can i go by the san francisco like you know i forgot what it's called like the the the theater or the opera house whatever there's like a bunch of there's like three or four different theaters for this and i was looking at them because the theaters make money either way because the shows have to pay rent they gotta be like hey we wanna do sixty days on stage they're like great take your money right whether that show becomes a hit or not they paid the money up upfront so i thought that was kind of interesting then i was looking at the shows i was at how much it cost to produce the shows because i just seen the one about le brothers which i recommend by the way it's like a it's too long first of all it's way too long i the one that i went to we only went to it because it was ninety minutes i can't sit there for more than ninety minutes yeah less is more guys it less is more here in the theater but but it was great and it was it was business entertainment which is what i considered to be my genre and i was like damn if they could take i wasn't even interested in learning about the le brothers if they took an uni subject to me but they made it great and i remember the story because of it this is cool this is a really cool format and so yeah i've definitely definitely interested in somebody actually knows how to do these things i would love to to talk to you email me maybe we could make some make something we were a story in mind but we had tim ferris on the pod and like the top comment on youtube was like rich guys finally discover board guides and like like this all i'll be the rich guys part i was like yeah hell yeah not no this one's gonna be like the bros discover plays i'm like like sam they were singing in the middle of you're talking one second that they're singing it's incredible it's all part of the story listen up the old playbook is slowing you down ai broke the funnel loop marketing fixes it it's a new era for marketers ai is capturing search traffic channels are fragmented and generating leads feels less predictable than ever before hubspot loop marketing playbook will guide you through this unprecedented disruption is the system your marketing teams should use to move faster connect deeper and gross smarter the modern growth playbook for the ai era built by hubspot design for today's marketer get the loop marketing playbook at hubspot dot com slash loop dash marketing to find out more and leave your competition behind alright back to the pod alright i got one more cool business story for you so i'm watching a lot of sports lately i know it's like a like everything's kicking like football season just kicked off tennis was awesome by the way did you see the i've you been filed you file tennis you probably using a little bit like i went last year and like i kinda watched a little bit on tv the the russian gal she's she's an athlete bad she's a freak what's it abe abe link i think she looks like a terminator so i follow i've i i've gone in and out of tennis right there's many years why i won't even pay attention and there's like oh my god the he's amazing and i'm watching these guys and the a great tennis match is up there it's like very thrilling to watch a great tennis match it's like a great you have c fight like there's some sports where you know the the median game is like really good i put like you know nfl in that category but then there's some sports where just the peak is just like peak drama right yeah boxing and u or are like that like the average thing's is not that good but the peak the biggest personalities when it's all on the line and it's just two guys going in there and they're trying to take each other other's head off like it's hard for a basketball game to match that okay so tennis tennis is kind of up there in that sense so there's the new the new wave of tennis players so the sky a and it's sky center doesn't happened the men's final happen just happened yet and so so i really wanted send her to win because i just like went down the rabbit hole of this guy's youtube highlights and he's unreal and and the other guy is also real unreal but he's he's unreal when it's in the sense of like you know a guy who just like does all the right things it's like he eats right he works outright like he just does it he just like prepares really hard he's very talented he's maximizing his potential he's not like there's not a lot of like flaws to like attach with there you know there's not a lot of like it's like oh see you work hard and do all the right things great yeah that's fantastic in fact they showed the warm up right before because i think trump showed up at the us open so it was delayed like half an hour or an hour or something like that and so the guys were just in their locker room like supposed to be warming up and alvarez is like you know doing a side plank in mid air with his trainer and like activating his core to get ready and the other guy was playing dodge ball with his trainer and like running around the gym like just throwing balls at each other like six yeah so i was like i was like i kinda like this up guy anyways they go out there center loses and he just keeps losing to a he's he's the he's ranked number one because he beats everybody else but a has beat him i don't know four out of the five last times that they've faced each other and he's like and so he had this great quote that i thought like forget tennis this is just like a great like mindset quote so they were talking about like you know hey you know it must be tough you're at the top and then you you're ranked number one but this guy seems to you know you've had some tough matches this guys got your number a little bit and here's what he said he goes i was very predictable on the court today he changed up his game and the style of how he plays and now it's on me if i wanna make changes or not i'm definitely gonna work on this you know for example i didn't use a lot of drop shots i didn't do one servant in volley you know you arrive at a point where you're gonna play this guy i gotta go out of my comfort zone so here's what i'm gonna do i need to start playing more unpredictable i might even lose some matches but i'm gonna have to do it i'm have to make some changes i'm gonna have to try to become more unpredictable as a player that's what i have to do to become better at tennis and at the end of the of the day that's my main goal and i really just love this mindset from the number one ranked guy who's beating everybody else and he's like you know what i'm here but the top of the mountain is still a little higher but this path i'm on doesn't get me to the summit i gotta go back down for a bit and i gotta find a new trail and that is so hard to do in life it is so hard to go back one of these things where he's bottom and reinvent yourself he's like i'm gonna i'm gonna learn how to play tennis but i'm really learning how to play the game of life it's like one of those type of moment totally totally like and and to be like i'm gonna lose i'm gonna probably lose some more matches because i'm gonna have to learn this i'm gonna have to experiment with this new style and that's gonna suck but i'm gonna do it and like i whatever you're doing in life that analogy probably holds for you right now whether it's you as a parent it's you on the book that you're writing it's you at your job it's you in your business like whatever it is i guarantee you there's an element of like if i wanna get to the next level what i've been doing doesn't it probably get me there and i need to like be willing when the time comes when that when i recognize the moment i need to be willing to go back down the mountain for a little bit and then come back up a new way i have you ever heard of this guy named me flu if you googled him it's a hard name name so yeah that's a that's a hard last name to google but if you google marathon ne m e b you might recognize his face marathon me m e b you see me i don't recognize this guy he's fifty yeah so i think in two thousand and four he was the gold medal and the olympics in the marathon for america but he's an immigrant and so when he won it was sort of one of these things where everyone got behind him because he's a nice guy and it was like the american dream type of energy and i think it got to the point where he like spoke at obama's a bunch of obama events and and and whatever he's he's a big deal he's he's great his brother listens to m m his brother howie and he reached out to me when he heard that i liked running and i've been friendly with him for a couple years now and this past weekend was this thing in new york called the fifth avenue mile and so they get all these guys these olympia mile and they get them to run one mile down fifth avenue which is basically a huge street and it's slightly shut down or they're they shut it down no no no they shut it down it's a big event it's like a huge event and there's tens of thousands of people there and so i went with howie and i got to like be like his like side kick so in howie who he runs a management company who he originally howie was managing his brother med now he manages other runners because meh was like can you do can you help me make more money and was like yeah fine i'll it and then eventually now he manages just i don't know forty runners or something and a lot of his athletes were running at this race and so i got to be as like assistant basically and took me and like i got to meet all these cool people whatever and these guys are flying by the way i think the guy who won ran three minutes and forty six seconds for the mile which is which is crazy and the guy who won what's your mile time dude back in high school a minute slower four minutes and forty seven seconds okay ted bundy now what's your mile time down i wasn't evolved i'm that was not my question seven minutes not i mean seven minutes it's like very like recreational like average so wait did you run it or you just hung out with how for the hell no i didn't run it i was watching i was watching i was just sitting on the sidelines watching i and we got to watch these guys run and they look like leg gaze they look like animals so was like crazy and i was asking i was like what separates so like because when i was watching the race the winner and the guy who got third they're really close like it it doesn't seem very far when you see them but like it's like a second is only it's not that much but it is a lot when you're running and i was like what separates nigga goose the guy who won what separates him for from the guy who got laughs because they kinda looked the same they're tall and they're skinny and they look like freaks like what's going on and he was like it's mindset he's like once you get to this level and you're already at nine out of ten what separates the guys that get first versus last and these big races is when they step on the lines they're killers he he wants to kill you and he acts like a nice guy but the when they when they step there they think i am here to win i'm built to win i am not trying to finish second i'm trying to be the best and i'm trying to win no matter what and i was like well your brother was like a happy to go lucky guy like he looks like really kind and he was like yeah he is but he would sit down for hours and envision winning the new york marathon and then when he got to the starting line you couldn't talk to him he was an animal he was out to win and i thought that was really fascinating and i'm always finding it fascinating particularly in sports particularly in these individual sports tennis swimming track and field cycling i think we had lance on and like we talked to him a little about this what separates these the freaks of the freaks what makes you a freak among freaks and it appears as though it is not physical it is absolutely mental running my company hampton it gives me the chance to meet with hundreds of different businesses and i'm always surprised by how many of them still use spreadsheets emails and clunky tools that do not talk to each other it's like watching someone build a house with duct tape so here's my take custom software that actually fits your needs isn't just convenient it's a competitive advantage should transform the way you do business and that's why you need to know about a no code platform called bubble with bubble you can build powerful web and mobile apps by literally dragging and dropping different elements out of the screen no coding required by the way i use bubble on a ton of different apps including hampton and if you want help building something complex on bubble you have to bring in zero code they're the top bubble agency out there and literally the biggest plugging creator for the platform they can build anything custom portals saas products and they do about ten times faster and cheaper than traditional development zero code is also all about ai business automation transforming manual and slow processes into efficient automated ones so stop cobb together different tools and solutions and head to zero code dot com that's zero code as in the word zero and then code q o d e again code is with a q and tell them that sam sent have you heard this phrase you probably heard it because you're like into running but i i don't don't run i don't do it it's not a it's like motorcycles i just don't get on that so one of the guys who was filming for us he was talking about this he wants to film this documentary about this woman and she's like this amazing long distance runner i don't know her name you probably do but the point is she if he was talking about this phrase called the pain cave yeah we go to the pain cave you go to the pain cave yeah and i was like like not into running but i'll just take that phrase out that was a cool phrase he's like he's like so the pain cave describes like when you're in these like ultra long races hundred mile race or whatever and it's like mild sixty or seventy you hit this just like extreme level of like physical mental spiritual exhaustion and pain and you go to the pain cave and i'm like but what do you mean what what does that you go to the pain cave he's like you go to the pain cave mentally okay and you basically i you can you probably describe a better than i but my understanding was you accept that there's gonna be this stretch where you're gonna be this between pain you go to the pain cave you know you're there you become comfortable you become not comfortable but enough you you you've become acclimated to the pain cave and you're able to stay there where others wanna quit other and you even wanna quit others would quit and then you push through and you end up getting you know to the to the second to the you get your second way you get out of there and you get get to the end did i did i butcher the pain cave or did i describe no no and a lot of you visit i've been on vacation a couple of times no i i was training for an ultra before and it was miserable and i hated it and i remember going out for a three hour run and it just is it's it's horrible it's not a fun experience and like you get to a certain point and what's it's crazy to do a sport or an inactivity where even if you are winning you go through hell so we had brennan shaw on the on the pod who is a former u fighter and he said that one time he was fighting on a on a card and the guy who was fighting above him crow cup who was the main guy afterwards brennan solved the crow cup like on a stretcher and crow cup had just won the championship but cro cup still had gotten hurt and he was sitting on a stretcher holding ice on his head or something like that and he looked horrible like he just got beat up really badly even though he won and crow cup was like give my thumbs up and brennan was like these animals think that this is winning and that's why i'm not going to be the best it's because even when you win you are beat down and broken and they still are giving you a thumbs up of like yes we did it and that's what separates the winners from the losers as the guys who like are willing to go through the pain cave because in a lot of sports i think it's so fascinating and i honestly i think this way about business or anything in really in life that when you win and you get everything you wanted you still have to go through hell and that's kinda of fascinating and interesting to me is like the the the mindset of of of these winners who can just eat so much shit and honestly business is the same way it's not as physical but it's still emotional where even if you think that you're on top of the world or things are going well i don't know if you've experienced this we're where everyone on the outside thinks it's like oh you're the man you must be killing it i'm like dude it's really really hard and it feels like it's gonna fall apart all the time yeah i find that these phrases like pain or whatever there's some there's a lot of power in just having like a label to put on the thing so that when you're feeling it you don't feel like this is this is bad thing that you don't panic and you don't feel like it's forever you realize it's like a temporary phenomenon and so i i know that one of things that people brought up to me is that this analogy that's been very useful and it's like if you're gonna be an entrepreneur you know intellectually there's gonna be these ups and downs if i told you that nobody would be surprised at that idea yet when it's happening you're like you got that feeling in your stomach when you're going up and down a roller a coaster and it does not feel good and you want it to stop and you don't like it and you think this is bad and then you're like but the thing we talked on the podcast is like you got in line for the roller coaster like what what did you think was gonna happen you stood in line you waited you chose this first you knew this is the nature of roller coasters and that there are no the there are ups without down those down ups like you this is has to be it's a necessary condition of doing this activity so don't complain and don't be surprised and don't feel like whoa is me and don't victim yourself and don't think this is forever because it's not and so like that's been a very helpful metaphor for people is just remembering like you got in line for the roller coaster maybe like you there was gonna be ups and downs don't be surprised when they come and then a a tactical thing that's helped me as i have the slack channel i've told people about it's called highs and lows and anytime there's an extreme high extreme low i go and maybe that i put it in that channel and i put my exec team in there as well and well the beautiful thing about it is when you go in there you see something from like four to six months ago that was like an extreme low in the moment or an extreme high in the moment and now it has like no effect you're like obviously we if it was a low like obviously we survived it was fine and maybe even if it was a high was like doesn't have that same pull and so it keeps you from in this moment going too high and too low because you could just scroll back and see all the other moments that in the heat of the moment you thought were such a you know such an extreme and now or like whatever you know just random random things in the past how often from you adding stuff to that alright so last one was four months ago and it was oh cool trump just tariff all of our goods a hundred and fifty percent so like imagine a thing used to cost us ten dollars now we pay the ten dollars but then we pay an extra fifteen dollars that same item cost us twenty five dollars that's the full sales price of some items you know what i mean like oh cool we make no money now oh got it cool business picked some money thing out of our control like got it the and then there was another one and then there's a high two months before that when you know this celebrity with six million followers is posting about our brand and it's like oh that's awesome but like now that i look at i'm like okay cares i don't care nothing out like nothing my life didn't change for either one of those two things my life didn't change we got through the we got through the low and i already forgot about the high you know another one rihanna manager emailed us asking for product like you know they rihanna wants our shit that's cool that's exciting wait wait hold on what brianna ask for free stuff yeah yeah they always really yeah wish people don't pay for things that's insane to me you thought sure to buy things they've request thanks are you gladly give it to them have you deemed it i i think i've i've done it maybe twice have you damned people asking for free stuff asking for free stuff no i've never dm anyone i think i've been like y this is a great if anybody wants to send me one i'm happy to take it like that's the i think that's the lowest i've s i don't think maybe i have i don't i can't remember ever d asking for free stuff in fact like we usually we go the other way which is like if it's like a friend's product or somebody we knew always buy we wanna be there like first customer and we wanna like purchase it to like show because you know like know feels good and right seems like the right thing to do another one christmas eve on christmas eve this last year the mexican president blocked all imports so like hey that's cool our warehouses in mexico and on christmas eve all the boards are blocked with no notice and no there's no other thing you could do dude i you're a cool shit at the port do you have a c staging team this is just in one business this is just in the e comm business this is not even like i five other businesses so imagine like if this is probably there's a higher or low every two months three months maybe but now you multiply by six businesses that means every single month you're getting hit with a high and a low in one of the businesses i think it was cool you you said something actually that was quite good which is it feels nice to label certain emotions because it makes it feel better i went through a period it's sort of what's that that we always reference that me where like midway yeah this is like the opposite of that which is like when i was really young and not very successful i consumed tons of motivational stuff and then i started like doing some stuff and i'm like oh that's for week things yeah i'll bullshit yeah now i'm like no i actually do like reading about like other success stories and love me a good quote nowadays yeah like i i actually do love that stuff because it feels nice to like label something it's sort of like when you read a book and you're like well that was of the best books they you people said the same thing about it to go everything they said was obvious but i felt nice for them to say it out loud for me to read it and to be told what to do and remind me of the right things to do and that has helped me all the time i that's like i pretty much read like lots of like or it's actually my youtube page is like only motivational shit here's the trick so i've rebranded it just liking motivation that's a pretty low class thing to do okay oh that's it that's you know very low status most fashion oh oh i need motivation i'm so so weak i need this is like i need a blood transfusion basically what you're saying you don't need motivation you don't like motivation like wisdom no oh my god hi class to like alright there i helped you out i listen to tons of wisdom i think gets be fired up yeah yeah my favorite wisdom speaker yeah there's this youtube channel called motivation for you best the best wisdom yeah exactly i'll give you another little label i was reading this book another high class in do i found this like old book out of print had to like call a guy to get this book and it's like it's amazing it is such a such a thin book and it's it's really amazing i'm not even tell anybody but it's my secret gem and so in it though he talks about so it's a book about how to have better ideas so he's like this this is great advertising exec who's basically like he's like you know and if somebody asked me this and i laughed when they asked me the question and then i realized i didn't have a good answer for it he's like and then i started thinking about it i couldn't get this question out of my head and he's like i have now come to the realization that producing great ideas can be as reliable of a process as forward producing model t's on the assembly line mh and here's how the assembly line works to produce great ideas and one of the things he says in the book he goes this is the great quote goes the brain much like the body has a second wind and because he's talking about like there's gonna be this point like pain caves there's a point in the process where you kinda fatigue out he's like just i need you to hang in there for like give it there's gonna be another you have a little like ten fifteen percent left you're just gonna give yourself a chance for the brain to have a second win much like the body and literally like the for the last two weeks as i've been working i hit this point where i'm like ready to like stop the thing go be distracted i'll go i wanna open up twitter or i wanna go like go go eat some food or do something and i just the brain the brain has a second one let me just give it a second here and then i pushed through for like another fifteen minutes and it's actually like been like very very productive this little was one little simple idea can i make a guess as to who wrote that and ignore this because it way too much it was by a copywriter if i had a guess is that right who's by an ad man yes okay copyright it's crazy copy like there's this weird underground world i don't i don't know if you ever have noticed this there's copywriter out there where they sort of have a weird mystical like wizard tree about them and they end up learning about copywriting but in order to be a great copywriter you have to understand how humans think and then if you can if you could be a master copywriter you're basically a master at learning about what motivates human beings and thus you can teach all about life but i've come across all these guys that are like old school internet marketers but also people who are around even before the internet and they often have these weird aura around them that if you find a bunch of their old landing pages they explain some of the things that you're talking about and you get on their web pages and you're like i have to give you my money and they are not even a buy now button i have to track you down but i've come across a bunch of these guys one of them is bill bon at the guy who started ago go so go publishing is like the billion dollar a year he's newsletter business that is quite shady but another one is mark ford do you know who mark ford is no who's that so he has this book called the ready fire aim on business and he's pretty under the radar guy i think he's probably in his seventies at this point but he helped make a go really popular there's ed pagan do you know who edmund pagan is yeah that you're dating from evan pagan was a guy who was one of the first internet marketers because he got going in the nineties when the internet was just getting going any other an ebook called w dating and he wrote it under a pseudo him called david dean and ebb pagan is another guy where if you google eb pagan and come across courses or books on copywriting you get ent and it sort of becomes like a moment where you're like i used to think this way then i read this now my life has just changed and then pagan it those weren't one of those guys a lot of old russell b and stuff is like this but there's a copywriting world that like you come across these old guys or they're not old russell b is not old these guys are aged no yeah i mean like underground i don't know how to explain it no yeah it's like almost like they rule the world but they're not it it it today they're less relevant and on the forefront and up in in the center of attention as they were fifteen years ago thirty years ago or forty years ago there's a bunch of people like that yeah and what happens and and a lot of people don't realize that is you can just copy exactly what they do and it still works and you don't do invent anything so i'll give you an example there's this guy named dan kennedy we talked about alex for mo and a lot of people say this to alex as if it's an insult i don't think it's insult at all but they'll say you just ripped off dan kennedy and so i started reading a bunch of it's not an insult at all it's totally okay it's to steal from the the grades but if you read a lot of dan kennedy stuff first of off if you google dan kennedy you're gonna see what he looks like in your recovery yeah you you'd probably dismiss somebody be like oh what does this person know up business because he literally looks like a cowboy but you read their books and their advice is beautiful so long as you come with an open mind and it's incredibly effective but it's sort of like we talked about books that where you say phrases like oh it's banned in prison because it's too powerful yeah they all have catch phrases like that i love copyright i think there's certain professions where it's almost like darwin in right so like the only way to survive as a copywriter let's say that was your google and a copywriter then we'll kind of extend that to like an ad man right like the og vs of the world and the only way to survive is to have these breakthrough ideas and be super persuasive with the written word so it's like a an animal that would group those on an island and the animal had to develop this shell if it needed if it was gonna survive that was the only way to survive in that climate and so if you wanna get great persuasion you wanna get great great at the written word you could learn from a bunch of people you can learn from any elon musk or steve jobs but those guys in order to do what they did they grew up you know they they had to have other disciplines that they were great at and they could be good or maybe even really good at copywriting but there's people who that was the only way that they could make it and so those people have like sharpen that and you see this with a bunch of different things so you see this with a lot of investors when we have them on the podcast we're like wow like i wanted to ask you about like stocks and like you know an analysis but ninety five percent of things you thought you think about and talk about is like mastering your own like your own psychology and disc yourself and like learning like impulse control and learning how to like be a little you know to to think for yourself and be comfortable in your own skin and it's like yeah that's actually what that's the thing it was required in order to be great in the investment world combination of like independent thinking and then like self control and playing the long game in patience right and then you talk to people who are you know maybe comedian and comedian are like wow you're actually like kind of a truth teller it's like well yeah like that's kind of what comedy is it's like basically like seeing things for what it is that nobody's saying out loud and then we say it out loud and then everybody laughs because everybody knew it and so you realize like all these comedian are actually like pretty wise and pretty like spot on at spotting like the truth the underlying truth and society he's like yeah because if they don't do that they don't make anyone laugh and they get boot off the stage and it's horrible and so the ones you survive are the ones you figure out how to do that one thing at a world class level and so you could study different disciplines where like the darwin you know pressure had the natural selection forced them to become like a plus plus at a certain thing who who who do you think falls in that category were you learn about them and and they've done the same thing to you where you went to them for like let's say writing and they changed your life seinfeld seinfeld is the easiest example so i i wanted this year i was like oh like could you like make yourself funnier i just sort of us assume that like you know growing up it's like you either are funnier or not and in my house like my sister's is really funny and so it was always like she's the funny one and she's the great storyteller and i was like the nice kid and so i always had this probably like from a young age desire to be more like her and like today is so funny people would be like from the podcast like oh yeah you're a great storyteller i'm like yeah haven't seen my sister my sister's is amazing at this i'm just okay but over time as i've grown up i've realized like a lot of these things that seem like you either have it or you don't creativity humor storytelling like no these are just skills you can develop like even if you just try you can get way better at it and so humor was one this this year i went into and i was like alright let me just take two weeks and be like let me just learn what there is to learn let me just see if i can make myself funnier so i went and studied seinfeld so i went for the jokes and then i came out being like this man is wise and has some of like the best sort of like he has this incredible creative process like the way he works has changed the way i work like completely like night and day difference in what way so seinfeld does this thing in the morning you you know about this but like maybe other people don't seinfeld for the last forty five years has a morning routine seinfeld morning routine is very simple he's like if you wanna be a comedian and you wanna write you wanna you know tell great jokes you've got write jokes every day so he wakes up in the morning he sits down with a yellow legal pad a pen and a coffee and he has two hours where before he's pre input pre everything nobody no meetings nobody can call him he doesn't read the newspaper he doesn't check social media does do anything else he's like i'm gonna do two hours of this and then i can do whatever i want for the rest of the day hey he sits down he's does this two hour morning blocks it's two hour morning routine he's done that every everyday day for forty five years to the point where there's a photo where he took the pages from his yellow legal pads over the forty years and he laid it out on the street yeah i think in new york no way you haven't seen this no i'm gonna get literally becomes the yellow brick road this is awesome are you kidding me this is so cool so he to promote his book so he he published a book basically of like all of like scrap jokes that he didn't put into a stand up it's called his is this any is this anything i think it's the name of the book but to promote it he did this yellow brick road of all his yellow pages and you know like for example you know how did i work before this right i'd wake up i checked slack i checked my email i'd then start to think about what i'm gonna do but then i kinda hungry then i go do this then oh i had this meeting scheduled at nine so i'm gonna get to my main thing at eleven and just seinfeld like keeping it sacred of like yeah what's your main thing you spend two if you're gonna be creative you're gonna spend two hours the morning creating that's it tim urban from wait but why told me the same thing he goes if i it goes all i have to do in life is wake up and spend the first two hours writing and if i do that life is amazing and if i don't do that my life sucks is say again by way it's only two hours it's not eight hours it's not ten hours i don't have to keep grinding all day two hours is more than enough if i actually do it so seinfeld does that and he talks about writer's block or they're like but jerry like what do you do on days or you don't know what to write he's like like do with writer's block he goes oh you know it's funny to you asked because there is a writer's block and they're like what do mean jerry like of course like we have all felt it there's writer's block he goes no there's lazy there's afraid there's having too high expectations but there's no writer's block let's be clear and he's like here's the secured writer's block you ready accept your own mediocrity don't sit down and think today i'm gonna make this great thing it's gonna be so amazing i'm the words are gonna flow i'm gonna make this funny joke because that's what stops you what you need to do is almost an anti affirmation you to sit down and say today i'm gonna sit down it's gonna be hard to write the thing i'm gonna come up with is gonna pretty much suck i'm gonna look at it and i'm gonna hate it i'm gonna wanna crumble it up and throw it in the trash it's gonna be that bad but you know what i'm gonna put it down on paper anyways because every once in a while there'll be a little nugget of something good and then after find a little nugget of something good i might be able to polish it with a ton of work later and make it great and he's like this sort of like anti affirmation right so like i have taken that and completely stolen that as my daily process from this guy i went to to learn about like how to make people laugh and i'm like i learned how to work how to live like he talks about he does trans meditation they're like oh is that that's really great you love meditation goes no i just wanna write great jokes he's like but you have to whip the mind do you have to whip the body he's like so why do i work out to be a better comedian why do i meditate to recharge my battery so i can be better comedian he's like all the stuff i do is to be better comedian he's like he's like you'll learn pretty quick if you don't work out you're leaving you know some of you on the table from being able to do your best work if you don't do something like a meditation trying something to recharge your mental battery you're going to do worse work like it's just as simple as that right he's got a ton of stuff on that i've been that's so great jerry i listen to i listened to a lot of his youtube videos his interviews because it's the same thing where i learn more about life than anything you know there's a famous one where he talks about like consultants like an in and comedian comedian and making joke yes what let's he say about that the joke is he's getting interviewed by i think like harvard business you and they go you and larry david famously wrote seinfeld together with no writers room just the two of you guys you wrote every single season every episode and burnout was one of the reasons you stopped the show in the end like you know was there and he goes the harvard business review was was there a more sustainable way to do it could mckinsey have helped you find a better model and he goes who's did they really ask that yeah he goes who's mckinsey and they go it's a consulting for he goes are they funny he goes they go no he goes then i don't need him if you're efficient if you're efficient you're doing it the wrong way the right way is the hard way the show is successful because i micro managed it every word every line every take every edit every casting that is my way of life you do have this up right now dude i have like a dossier of seinfeld like i told i studied this man like i went deep on this that's awesome have you ever seen live yeah i've seen sci honestly wasn't that funny but i gonna say the same thing i was gonna say the late thing love guy don't love his comedy actually his his stand up is yeah his writing is the best but his stand up for some reason is just fine yeah it's just okay i've been actually it's it's part why i really love this guy right because he's been touring for fifty years as a comedian fifty years so this is an unbelievable like lebron james is jealous of jerry seinfeld longevity i was like fifty years unbelievable longevity as a touring comedian and he's also i i think it was remarkable he's one of the he's the first and only billionaire comedian mostly because of seinfeld the show but also like know comedian of cars have been coffee he sold for like a hundred million dollars like he's be really touring for a long time yeah netflix picked up for a hundred million dollars he's a super he's outlier but the great thing about seinfeld is if you see him he's not like naturally just oozing charisma and like talent like this some guy they could do amazing impressions you're like i could never do that right or there's other guys that are just like they have just this snack this gift for gap but you can just see it like the way they grew up like the these guy just so funny and seinfeld is like a it looks like an hr manager right like it doesn't look like he's the most naturally talented guy and that's kinda why i love it like the guy's is the most successful comedian he's because he's just this craftsman he like yeah squeezed everything out of his natural talent and i think how often does that really happen like how often do people really maximize their potential very rare i remember when i was starting the hustle scott be like i cole emailed him and he asked him to invest and he did wanna invest but then i just like added him to the hustle and i started writing like extra good emails and he eventually replied he's like this is so good kind best like a very small sum but i just wanna let you know like the the this is like you're you're fantastic this is great and he let me hang out with him so for the anyone listening scott be at this point he's known as like a legendary investor but before he was this amazing investor he had started be pants which which he had sold for i think a hundred and seventy five million dollars now he he was nearly the ceo of adobe which is one of the largest companies in the world i think now he works at age twenty four is that right like the big shot hollywood production company he's like chief strategy officer and something else and i didn't listen to his advice when i when i met with him and i always regretted that i didn't listen to his his advice and i do understand it until now he basically was saying the exact opposite of scale scale scale i was like i need to automate this i need to hire more people i need to get away from writing this email every day and making it great i need to add more revenue i need to get more advertisers and he was basically like you need to go in a room and just not have anyone around and you just need to write this email every single day for about four or five years and be he used the i never heard anyone use the word steward he was like you need to be a steward of greatness and a steward of taste for your audience and i didn't understand what that entirely met but what i thought in my head i was but you're wanting me to act like i'm a small business owner you're wanting me to act like a craftsman i was like i'm not trying to be some garage band i'm trying to be lady gaga like i'm trying to sell out stadiums what are you talking about being a craftsman do you know what to mean like i don't understand what you're saying why am i gonna say small i wanna sell out i don't wanna like that's the whole goal and it took me years to understand what he meant which was you can become this like huge successful person and also be a craftsman you know who honestly does a great job at this and it seems silly it's dave port dave port has this had and i don't even like the comedy anymore but he's had his hands in it and he's been consistent now for twenty five years and he's ridiculous he's a ridiculous person and he's sort of obnoxious but you know what he's done it he's done exactly what scott be has said which is he need to be in the thick of it and you need to be focused purely on creative and you need to be a steward for taste and i didn't understand what that meant until i was about thirty two years old i think he told me this when i was twenty six and i and i and i was like scott how are you so successful you don't know anything about this you're telling me not to like focus on scaling and all this gaga scott gaga and but now that i know like some of these people who are actually making the most money are actually still craftsman and like and and so like i distinctly remember i'm like i wanna sell it stadiums i'm trying to sell up i'm not trying to be a small little like korean family owned bode day like gotta take over the world baby you you said dave port there's another guy who's like that bill simmons and he's probably you know he's probably the reason i'm doing a podcast today because i was back in college and i don't know what what that was two thousand and seven listening to his to the bs report you know i used to like falsely asleep listen to the bs report like was like that it was that like and at at the time podcast were nothing and he he had been a blogger before that then he was a espn columnist then he did the podcast then he did thirty for thirty documentaries then he went and he he gets fired from espn because he does the he does the ringer why do he get fired he was pretty outspoken against roger god the nfl commissioner you like this guy's like kinda covering shit up and like not like he doesn't care it gonna be contained feeling there was like a domestic violence thing there's like the concussion stuff and he was basically like he would make jokes but like the nfl espn biggest partner and so he was he got suspended a couple times and then they were just like this guy's too hard to work with and so they they killed his project grant land and they fired him and so he comes back after licking his wounds a little bit and he come back with the ringer which is just the grant grant again and he'd been doing this now for like a long time but he ends up selling to spotify for two hundred million dollars and there's a great tweet that was going on the other day so the tweet was basically a video of simmons and he's walking through the office he's carrying like a chair like a school chair and he's carrying a chair at a microphone and he's like then they're like they're like bill what you doing he's like a trade had just happened and then i nfl the micro parsons trade just happened and it's like kind of like you know in the grand scheme of things not like a big story but like you know it was like the biggest story that week and the he his company has like fifteen other podcasts and so there's like this nfl podcast going on and he's like i gotta go talk about this he's just carrying a chair through the hallway and there's a guy behind him like filming i'm like bill what are you doing and he just barges in like puts down his chair with his microphone he wants to like talk about it with the guys and they're and somebody tweeted they're like honestly respect this guy guy's been doing this for like twenty years he's got he's worth like two hundred million dollars and yet on a like thursday he can't wait he's literally carrying his chair his microphone and wants to sit with his friends and do his do a podcast about this trade like that's kinda of goals you know what i mean like that's actually like career goals and that really like i don't know that kinda of like stuck with me like that is really what you want is like a job that's so fun and so like so you that it doesn't matter what's the money in the bank like you really just wanna do it you just want to do the thing to the point where you're just gonna carry your chair down the hallway and try to find a podcast to go do about it you know i thought that was great where's is he now so his grant land still a thing grant died with the espn he's creates the ringer ringer soul or the ringer body and so it's part of spotify and he's been you know make a bank ever since why haven't we been able to get him on here you've talked about him like four or five times is like your number he's like that girl at the dance i don't wanna to approach yeah i'm like hold on i just gotta like i'm a fix my shirt real quick i i'm taking my shirt i gotta go they gotta go get some punch and thirsty yeah i gotta do do everything else you gotta ask him yeah i mean he looks pretty awesome i i don't know really anything about it i i would love to talk to this dude he seems great and you've talked about him like specific yeah is you is he yeah i mean to go from a dude who couldn't even get hired by like a local paper basically so he starts blogging early on the internet par is that blog into like getting his own section of being the highest paid sport writer at espn but the thing is it's not just that he was the highest it's not there that he's successful he did it his way like he created an entire style of writing on on like a a publication like esp he basically wrote like a blogger on espn nobody did that he wasn't in impartial he was like no i love the red sox i love the patriots i'm from boston what are you talking about i'm gonna write like a fan like i'm a right like a fan and sometimes it'll be pissed at what my team is doing sometimes gonna be excited about it i'm gonna make a bunch of references to like mtv road rules the challenge like gonna i'm gonna do what i'm interested in even though that makes none of it is like by the book and then he does podcasting early on then he does the documentary so he builds the most successful sports documentary series what thirty per thirty thirty for thirty he like it was his brain brainchild he conceived that he created it inside of espn like nobody believed in it basically and he you know you've kinda fought for it got it done it became super successful i he's is is epic dude what he's done and still on the podcast he you would never know so he'll never reference the fact that like he's basically richard than like a lot of the athletes he covers at this point a super well connected to him but he's tried to like never really he doesn't let that sort of creep his content also he didn't really rub it in espn face which he very much could have because they literally kicked him to the curb and didn't believe in them and told him like grant the ideas of failure like that that's a that's a money loser doesn't work and he replicated the same business and sold it for two hundred million dollars so you know like he he he could have done a victory lap and never did that's awesome i'm a i'm a bill simmons fan now there you go should i interview him without you yeah i think you should have so sean not here but it's much yours yours inspiration that you would do anything you but you're not of these guests were you fan girl that would be one where i'd be i'd be too much of a fan girl and it really would be counterproductive to the podcast that would be great i'd to get you rattled you're not normally someone gets rattled alright that was a good episode i enjoyed that but that's that's a pod i feel like i could rule where i know i could be what i want to from at all in it like a day's off on a road travel never looking back alright let's take a quick break because as you know we are on the hubspot podcast network but we're not the only ones there's other podcast podcasts on this network too and maybe you liked them maybe you should check them out one of them that wanna draw your attention to is called nudge by phil ag and whether you're a marketer or a salesperson and you're looking for the small changes you could make the new habits you could do the the small decisions you could make that will make a big difference that's what that podcast is all about check it out it's called nudge and you can get it wherever you get your podcast