Steph Smith: “This opportunity is totally overlooked”

alright steps miss here steph is back and your whole thing is finding up and coming trends i call them gold mines some people just come back and show you a little piece of gold steph shows you where the mine is we all run into these generation defining stats str lives and most of us are just like oh that's cool so i compiled a hundred plus of these there's so many here i love this one break cake nerd neck the dyson mask a search algorithm that was inspired by ants and need races is down if you want to go down the rabbit hole i think there's a there's a growing business here i feel like i could rule world i know i could be what i want to from at all in it like a days off on a road less travel never looking back like we use this phrase one chart businesses because you just see this chart in it like you said well there that thing's obvious it's just getting to that industry you have one here you say in the in the united states the us bureau of labor statistics predicts that nursing will be the fastest growing occupation between two thousand and twenty and two thousand and thirty growing a number by two hundred and seventy five thousand jobs that's insane that's insane talk to you about this nursing thing yeah well i mean again it's like a pretty clear trend that comes with a bunch of people getting getting older like everyone's talking about ai and that's great but what about the billions of people around the globe that are you know sixty five plus that are just gonna need physical human support so nursing one area also the the rest of that stat talks about in japan the number of nursing homes has risen nearly fifty percent over the last decade and japan is interesting because it's kind of like this early case study where they've hit this silver tsunami a little earlier than a lot of other countries why japan i think they just hit the declining birth rate earlier than many other countries and so you know another interesting you could say an opportunity maybe just an interesting thing for individuals to explore but because japan hit the like silver tsunami a little earlier they have this interesting thing where they're giving away free houses or super cheap houses sometimes free they're called ikea a k i y a i was in japan this summer and we did a walking tour and they took us around and they were showing us these houses and they're like see this house and it was like in the middle of osaka it was a little rundown for sure but they were like this this house is free and we were like what do you what do you mean but because there's so many of these people who have grown old unfortunately passed away and then there's also some social aspects of the ikea where in some cases not all because japanese people really care about status if let's say they grew up in a poor neighborhood their parents passed away and then they've moved into you know a different social strata they don't wanna claim the house because they're like i don't wanna be associated with that neighborhood and there's over there's tons of articles on this over eight million ikea that are being given away by the government or again sometimes for very cheap so well have you heard the the theory about osaka and how a lot of people are lying about the age oh yeah the blue zones and how yeah there's a book called the blue zones and basically like i read it ten years ago or something and i was like this is my bible for like living a long healthy life but the idea is that someone studied osaka population and they found that too many people claim to have the same birth date in osaka yeah to the point where the only way that this could be possibly true is if many of them committed fraud in order to say that they are of a certain age so they can start receiving social security and other like benefits that you get when you hit a certain age and so it potentially puts a lot of like this idea we study this particular population for old health or or you know old people and like looking at like wow they're so healthy when they're just liars that they're actually a lot of younger they're are a lot younger potentially the may said they are what are some other stats about those i love i love talking to because you just have like you you actually have the data and the stats instead of just like guessing okay so we didn't really drill down as much on the i mean you talked about nursing homes and assisted living so let me give you one more from numb walk which by the way a great newsletter walt hi runs it and people i feel like msn listeners would love it it's great because you talk about these one chart businesses i've done a thread on something similar and i call them digits but he calls them just numbers right so basically every single day actually he sends a newsletter of maybe five or so different just small paragraphs and each paragraph is just like one statistic and i like his because some of them are really important like you know they're silver tsunami and how that's gonna impact things much greater than ourselves but then sometimes it's like there's this random durable that it has invested homes in south carolina or something like that this is awesome yeah he sent this paragraph about assisted living so let me just read this out this is directly from dun unlock from two thousand four to twenty twenty one the median annual price of assisted living increased thirty one percent faster than inflation and has hit fifty four thousand dollars per year this is the crazy start to me there are thirty one thousand assisted living facilities in the united states four out of every five are run as four profits and half of all the operators in the industry are clearing annual returns of twenty percent or more than it costs to operate with eight hundred fifty thousand older americans living within assisted living the rents are getting jacked up so i don't actually know how assisted living businesses are valued like is it considered like a real estate valuation where it's just like a a way to finance are paid for real estate or is it considered like a proper operating business like i guess you know like hotels are classified this real estate i i would assume that's the that's the case of which twenty percent is is fantastic and twenty percent were operating profit on a on a proper like like internet business that's not that great but if it's a real estate say that's really great however when i read this i think yeah that's lucrative i don't wanna operate this it sounds like the worst ever you'd have a funeral a day i would love to invest in a nursing home fund but i would not wanna operate a nursing home well what i'll say is i mean my i've have parents that are getting older and there's also tons of assisted at living for not just elderly write people with mental illness or who need other support and i think what i've seen from like exploring this space anecdotally is that most of the options really suck as in like you you don't really feel great about sending your parent or loved one to these places and so i i haven't explored this deeply enough this might exist so if if folks are listening and and they know of this i would love to hear about it but like imagine the the premium version of assisted living where you feel really really good about sending your grandparent your mom your sister or whatever it is to one of these places and obviously the you know the price would have to go way up but people are already like this status saying they're spending fifty four thousand dollars per year as the average and so you know for the wealthy fee like wouldn't you pay or five times that to send your loved one to something a lot better yeah and i think people do like i i know people who have people at nursing homes and they spend twenty or thirty thousand dollars a month it's insane it's absolutely insane okay so your eight minutes into this episode and you already can tell that steph superpower is spotting generational defining trends she has spent hours pulling the most surprising under the radar stats and data all for the purpose of basically uncovering interesting business ideas she's put it together in a thing called the digits database and for you guys the m m audience she has decided to give it away for free and so if you want it just click the link below in the description and grab it alright back to the show what do you guys wanna do next let's do the sports one what's the sports data thing okay so so there's this website that aggregates a bunch of reports on sports which obviously people love americans love sports so they have like a state of pickle ball report state of the industry report i want you guys to guess what the fastest growing sports are the twenty five fastest growing sports according to this s si research which is sports and fitness industry association what do you guys think were the top fastest growing sports in america i already opened it and i could tell you i wouldn't have guessed one of them i already opened it as well so the game is over but i would've have said pickle ball and and i would've have had that game battle isn't there like another one game that's just like pickle all that's what i would have guessed it does seem like pick balls is number one but number two i would have never guessed alpine touring i don't even know what that really is i think it's just like off off country skiing and then i have never heard it what is winter fat biking it's awesome is what it is it's like so i like i need to research so these fat tire bikes are are really popular right now so it's basically a bike with a just a really fat tire is what it is and they they are they're sick looking is this a sport yeah it's just mountain bike riding but the tires is particularly fat it it it's all it is you know we what do we say we like big and small things imagine a bicycle that could drive on a beach got it number four of course golf interesting and then number seven is trail running i could definitely see that that is the i i've i get so many videos on my instagram trail running dude i was at a dinner and somebody said something as a joke and i put up my finger to my lips and i so i need to write this down because it was an incredible idea the guy goes you put but you put your finger on his lips and then my own lips magic back forth and i was like say no more i need to don't i wanna lose this idea looking right write this down he said something he goes yeah i do the the suburban triathlon and i go what and he goes yeah suburban triathlon you you walk a you walk a half mile you into this bar you drink two beers and then you could play nine holes golf i was like you what he's like yeah it's a i forgot he said suburban iron ironman or the suburban triathlon and i was like this has legs and i i i really think that if somebody created some kind of think for you know out of shape middle aged guys to do they'll do it and i think if you make it if you brand it almost like as the the non fit person triathlon and it's gotta have like some version of eating and drinking being one of the legs dude that's the next next tough mud i think that could be a massive a massive trend that people start doing this is this is definitely something that i i think would appeal to people what do you guys think yeah yeah and that's beautiful branding that's a brand we're working backwards from the brand we really don't even know actually what it goes underneath it's just make the idea the suburban triathlon it's like you bike to the grocery store you chug a beer you like i to run an errand and that's a suburban triathlon and you gotta do it on saturday morning next gold wine so i love this one our world in data so people have maybe heard of this website it's a website that tries to aggregate data that is a reflection of of what's really happening in the world so it includes things like data on poverty it includes really niche things like i found i went through the website and there was a graph that related to the day of the year with peak cherry tree blossoms in kyoto right like so random but they're collecting data on this and i checked this website a few years ago and i wanna say there was maybe two hundred graphs on here and if you go to their r world in data dot org slash charts page i wanna say there's thousands of different data points now i just clicked on one it's adjusted net savings per capita from nineteen seventy to two thousand twenty and you could see like how much per capita a variety of countries are saving so like it's just like literally thousands of like different charts you know sean talks about these like one chart businesses one of them is this population of the world distribution so basically this is a chart that is looking at so how many of all the people in the world how many are young right now meaning under fifteen how many are working age fifteen to sixty five and how many are elderly sixty five plus in the shocking thing about this chart this is a one chart this is a one chart business right here which is the elderly curve goes from today right like kinda like the twenty twenty early twenty twenties where it's under one billion it's by far the smallest line two it's gonna cross over the young population and be at you know by the end of the where this has it projected two point five billion and so that's the biggest grower the working the working age one kind of flattens out the young one kinda goes down and the elderly one has this huge spike and so if you're building anything that's in the elder care that you're gonna own for let's say ten twenty years you have this immense tailwind behind you which is just that the population of people who fit you know the customer base is gonna grow dramatically we're gonna go from under one billion people to over two and a half billion people that are in that market and so that's a it's you know a case to say you know if you go there let's say let's say it's like real estate like if you owned senior living facilities or something like that you would be able to just benefit from the fact that oh oc occupancy gonna go up over time in this in this way now of course technology may may make completely up end things and ai and all that but it you could see these like huge trends that are gonna be very hard to reverse so it's hard to imagine a scenario that we we changed the direction of these lines it would take like a whole societal shift population level shift to change where these lines are going there's so many here which ones stick out to you stuff i just linked another one that i think again is this like one chart business this one's hard to get involved with but i think it's it's the lithium production if you pulled that up i just linked it in the documents and you can see that lithium production which obviously is the core ingredient in many of our batteries is concentrated in just a few countries a lot of it's in china a lot of it's in a few countries in south america that's another example of just as your browsing through a bunch of these these charts i think that one jumps out but the one i wanted to dive into in depth is air pollution so if you click the the the stat in here in our document that says air pollution is one of the world's leading risk factors for death which maybe is obvious to some people but to me when i think about it's like what are what are the key causes of death what am afraid of air pollution is not at the top of that list however i also stumbled upon patrick call pollution page he's got a bunch of cool pages on his website he's got a page with just a bunch of questions one of them is on pollution and he says that the world bank indicates that three point seven billion people so about half the world's population are exposed to this metric of pm two point five that that has to do with like the size of particles in the air they're exposed to run five times the the unit of measure that he correlates with a bunch of things which include lower gdp it includes stock market returns being lower people making worse decisions like just players making mistakes politicians using less less complex speech so those are just you know some fun facts but i think what's what's really important is obviously the the health side of things and there's another stat that i'll just quickly share which is from a newsletter called charter which says that india's capital this was recently breached the four hundred and fifty mark on the air quality index over four times the healthy level and basically they're in this hazardous zone which is akin to smoking twenty five to thirty cigarettes a day and obviously it is an outlier but i wanted to call this out because i think air quality is something that is a problem in a lot of places clearly some more than others but it's something that i think people are gonna be caring about a lot more and maybe one one product that came out in the last year or so that's indicative of that that a lot of people made fun of was the dyson mask headphones so i'll i'll stop there what what what were those yeah i never saw those they are headphones that have a basically a a mask air purifier attached to them wow and they're expensive they're a thousand dollars i think right they are seven hundred dollars from what i can see and what this came out and people just made fun of him well if you if you google image images it's it's like a white guy in like the new york subway wearing it you know what i mean like it's a little off on because you're talking about india and a few other countries not maybe the new york subway so it's kind of like a it's kinda of like a misleading ad they have but that's pretty fascinating is this are these taking off no i think they're in that zone of a lot of people making fun of them however the reason i'm calling this out is because i think there is this understanding that you know it's just a new delhi it's not you know anywhere close to home but i think have you guys ever used like a an air quality index measure in your home or like a co2 monitor yeah i have multiple times and i bought like these air purifier things that also measure the air quality in my house and i have them in and it's like shocking whenever it'll like it's basically to turns red and it's like oh god there's something going on you know what we need to air this place out or or whatever yeah yeah so i mean air quality changes over time and i don't know i've been noticing more even in san francisco a few days where people are like oh i'm i'm wearing a mask work not because of covid but because like oh gosh like i have you checked the air quality and a lot of people aren't doing this still today but i think that'll change and i think if you use some of these like the co2 monitor for example you literally like if you go to bed with your door closed and you wake up and you check that thing it is wild how high it is and you know all you need to do is open a window or you know circulate there air in your home but i think it's the stuff i guess is people are more educated on it i think some of these devices like the air quality monitors are going to take off and you can see some of this data in jungle scout as well of just like the kinds of products that people are buying do you see would you see think in jungle scout that stood out any product that's so there's one product which is has to do with an ac furnace and an air filter but guess how much this thing sells every single month what is it it's an ac furnace air filter and an air quality monitor so i'm seeing four entries in jungle scout and they are seventeen million twelve million eight million and eight million so what is that all total that's like over forty million dollars per month is this is what jungle scout is saying so you know take it with a grain of salt i'm not sure how they measure but they tend to be pretty accurate and so that's an example of i think as people again like try to understand the air quality around them i think there's a there's a growing business here i feel like one missing gap with air quality readings and devices and all that is it's not obvious as i feel like most people would be surprised to be like oh my gosh i inhale all this stuff and it has these adverse effects and it's you know it ranks here on you know the the likelihood of of death but it's not obvious it's not in your face like let's say like the gl ones people see themselves every day and they're constantly trying to improve their image and how other people interpret them so i think maybe one thing that if if someone was gonna go figure this out you guys have talked about the air the water filters people go into your home yeah like could they say like did you know like you you're drinking like this much of of like basically like rocks and other sediment and lead in your your water can you believe it and they show you and so i feel like there's an element of that whereas it's gonna take a while for people to really care about the air quality stuff but there may be some middle ground where some companies able to effectively give people that u yeah i would put it differently i don't think it's gonna take a while i think gonna take a marketer for people to care it's just gonna take a marketer and a product design that puts it in your face and that educate you about this and kinda scares you about it but then it says don't worry there's a solution yeah and that's how a lot of things get done is you know a great marketer or product designer figures out the way to put it in your face today's episode is brought to you by hubspot did you know that most businesses only use twenty percent of their data that's like reading a book but then tearing out four fifth of the pages point is you miss a lot and unless you're using hubspot the customer platform that gives you access to the data you need to grow your business the insights that are trapped in emails call logs transcripts all that unstructured data makes all the difference because when you know more you grow more and so if you wanna read the whole book instead of just reading part of it visit hubspot dot com i spend way too much time online i think a lot of people do too so i've got a bad case hopefully improving case of nerd neck some people call it forward head posture but basically it's just because we're we're hunch over at a computer all day long and i haven't done a ton here at like i'm kind of on the like very early part of this curve but i have played around with i'm not using it right now hold up there's this thing i don't know if i'd vouch for it or not yet but this thing called better back i'm looking at it i think any any anytime that you have to use one of these devices i tend to get nervous that it's legit but go ahead what is it well that's why i don't really so it has helped me sit up more basically like it runs around your knees and your back and i like it better than something there's things you you can put on your back that like zap you and stuff and i feel like that's really unnatural but this actually just because it's like fixated around your knees you just sit up straighter so for for those listening it's basically like a strap when you're sitting down it wraps around your back and then attaches to your knees and in doing that it kinda forces you to sit up yeah exactly understood there's other for the women the four your four female listeners there's is a sports bra that i haven't tried yet called form which apparently like folks like taylor swift of views if you look at her posture a decade ago is way way worse so there's like there's a small part of me that believes that something like that works they're use this you like ten like your telling me just like this like shirt that i mean for me it would be a shirt that's gonna make me have better posture what is say i haven't tried it but it's it's a sports bra that people vouch helps your posture but i think generally as i've just explore this a little bit it is a function of your muscle right like if you have strength in your abdomen and your back like you're gonna sit up straighter but there's a video i shared we can include all this in the show notes this actually just like an email i sent or i'm gonna send to the internet pipes crew this month but like it's a video from brian johnson around his posture he worked with a posture coach for several months and then tim ferris has recommended something called the ego sku method which i have not tried and what's this brian johnson video what's how do i just make my posture better there's three different exercises that he does every single day and he shares them in this video that improved his posture and what's this ego ego es it's a method that i think you need to like work with the practitioner for which is why again i'm not i don't i don't think i'm vouch for this in any way but it's just something that came up dude there's this great a ted talk that you should watch it why sitting down destroys you i think it's by roger f i believe that's the one but it's a a ted talk that has millions of views and he basically goes through this idea of how he worked i i think he worked in in the amazon he worked with some like indigenous tribe where they didn't have a they didn't use like a lot of chairs or something like that and what he found was that basically the people who in in today's age we don't really do this but we used to where if you stand a lot you squeeze your ass like imagine you got a you got a little penny in your butt cheeks that you're trying to keep from falling down on the ground that's basically what you do you like squeeze your butt together when you're standing and there's a reason why our glut typically tend to be our largest muscle it's because we were supposed to use them a lot and how we don't really use them too much anymore and so instead when we stand we kind of lean forward and he was like no you should actually when you stand like he was like a lot of babies actually if you watch like a kid you'll notice they they they do a good job of this but you squeeze your butt together and and and and you flex your abs as opposed to just falling forward and if you work on it you can actually hold that for like a fairly long time when you're standing and that's the proper way to stand and so it's not just sitting that will show you but standing incorrectly yeah totally well even in the video i did watch a brian johnson he was talking about how most people when they think they want good posture they like tilt their head back and that's bad as well like they're kind of like oh i have good posture like this and you really wanna be more like head your the back of your neck should be absolutely straight so what's this ass nature thing so if people want to go down the rabbit hole of exploring kind of not just like let me go look at pictures of animals but understanding like how do animals produce color what are the examples of technology being inspired by natural design for example like a search algorithm that was inspired by ants this is so fascinating so ass nature has this they have this like there's all stuff you can click on so there's one about the african dart apparently that's the type of bird and it has a very special feather that is incredibly water resistant and then it tells you like different applications that this potential feather or like inspiration of this feather could have and it talks about like the strategy of how it works and like the potential for copying this feather this is amazing how does you find this website this is really cool so someone shared it within internet pipes we have this survey whenever people join which just ask like what's your favorite tool a lot of it ends up being what you expect chat t ahrefs etcetera but there are a bunch of gems that come through like this and so by the way internet pipes it's literally just tons of different resources for finding these things so what the product started as it was i hate the term course but it was a course that existed to say so called a book it was a book it's a book it exists in notion and there's videos and their text and now there's a community and now there's things databases like the database but the origin was okay the most common question i get asked is you find all this cool stuff online how do you find it and so internet pipes was showing people how to find this information through a series of tools and that's why it's called pipes right it's like use this tool to make sense of all of all of the purchases that purchases that are happening on amazon all of the pages that exist on wikipedia all of the searches that are happening on google and you know you go down the line this data exists and by the way we're at a unique period where like it didn't quite exist fifteen years ago in fifteen years from now probably everyone will know it exists and so it's like this internet pipes is of course a book whatever you wanna call it to learn how to do that and you've made a lot of money off of it so far haven't you yes that's pretty dope when you answer just yes that means i'm not gonna ask how much there's a pretty wide range of you know this a six figure include the dot zero zero so it could really be like one thousand dot zero zero dollars it's eight figures now got it this is a really really cool website i spend hours just looking at this like there's an article about like camels fur and how it keeps people cool or it keeps camels cool in the desert but also warm at night and why that particular type of fur is special for this the reason it's kind of interesting is like the the two that i've named are clothing related but like if you had a clothing related brand like some type of like it's stealing the story for you like it's like or not stealing it's giving you the hook exactly exactly and by the way like people in our world in business tech are always talking about the like lin ness of something how long has something existed for and it's like you are learning from millions of years of evolution right of these these animals that have become purely optimized for this purpose and to your point i think like the marketer in both of us is like what could you know what products could you make off of this like there's one of like the otter where it's like it keeps it keeps heat in and cold water out so otter and i'm sure every single wet suit company has like stolen this marketing for their branding or whatever but like so it's like really fascinating sorry go ahead well did you ever see you know mischief right mischief the schiff is the done like weird projects like they did like a a blood shoe for with lil na or something like that yeah yeah so they've they've done a ton of shoe collab they did one i think it was i don't remember if it was with jimmy kim or they just announced it but it was called the go stomp do you ever see this no it's jimmy kim still a celebrity that one wants to collab with i didn't realize he was like booth i don't know maybe it was maybe they just announced it there but these go stomp sneakers that mischief created i thought they were kind of cool they basically the bottom foundation of the of the sneaker comes gray at first and then as you wear it more basically like as your shoe wears away it looks like a gold stopper and it was just like this is the candy that you suck on in each shell layer of shell it turns colors okay cool yeah exactly and so my like you might think this is a silly idea ever but when i went to the gala ghosts and i saw these red footage and these blue foot boob and by the way fun fact for the listeners the reason that these that these birds have different color feet is because of what they eat which i just thought was like so strange and interesting but imagine a sneaker brand that was again stick with me here this might be a really awful idea that's related to health in some way so like let's say you're wearing a cg and on your shoes your shoes change color in some way based on like if you're in range or some other metric that you care about but basically you're able to signal something in a way that changes through your feet like that awful full idea oh it could be like if you know we could we could we could show your fertile or something it's like those parties right where you wear like where they called the stoplight parties where you wear red yellow red yellow green that's pretty we could stoplight shoes maybe that's a better version of the idea this is for the folks out there who have a business that does at least three million dollars a year in revenue because around this point that's when you're able to look up after being heads down for years building your company and you realize two things one you've done something great but just do a long way from your final destination and two you look around and you realize i am all alone i've out run my peers which means you're now making ten million dollar decisions alone by yourself and that is when mediocrity can creep in my company hampton we solve this problem by giving a room of vetted peers of other entrepreneurs who are gonna hold you accountable call you out on your nonsense and help show you the way because the fact is is that there's only a tiny number of people in your town who know what you're going through and who have been there and they're hard to find and if you can find them it's hard to have this explicit time this explicit place where you sit down where the rules are clear that we are here to help each other and into be one another's of directors the biggest risk is not failing you have a company in it's working you're gonna be fine but the biggest risk is waking up ten years from now and saying shit i barely grew and business and in life and for people like you who are ambitious wasted potential and regret is what we want to help you to avoid we have made so many of these groups and we have a thousand plus members and i know this stuff actually works whether you work with hampton or you get your own group on your own but having a group like this of group of people who meet within in real life once a month it can change your life it change mind and i know it will change yours so check it out join hampton dot com okay let's do a quick one which is i actually saw this in the trends newsletter a while ago i didn't write this but it was the stat which is the average person spends one and a half thousand dollars after a breakup i have no idea where the stat came from but definitely got the wheel spinning and they came up with a bunch of different ideas which i think actually are getting some traction divorce party ideas is something that gets search volume break cake people throwing their own breakup parties and i was just like i don't know if there's you know specific brands that are taking this on but i was like that that's done one and a half thousand dollars don't know where it came from right but there's something there that's like if i'm if i'm f jerry you know that like instagram account and they have these like they've built to kinda like a little media empire they have a bunch of other accounts but they also have products they make like they made that that card game i think they they make some product if i was if i was one of those accounts i would be jumping on this i would basically say i it's already viral it's me worthy the it's it's remarkable people are gonna talk about this so how do i make you know like the best breakup cake delivery service or yes you know like the the revenge body kit and it's like you know we send you this like d seven day detox we're you we could send you like a healing crystal we send you like a juice juice cleanse and whatever else to like you know get that person out of your out of your life so you gonna get the bad j you know away and i'd be like you know it's called bad or whatever and i would just try to create like a viral product through that because i think it's on brand and i think it has like enough demand where there's you could see this doing you know two to ten million dollars a year all organically yeah just because the product is so viral you know it's probably not gonna be enormous but there's a there's enough of a niche there especially if you're one of these accounts because you already got distribution or you're somebody who goes to those accounts of partners with them and says hey i got the right product for you guys let's do you know some kind of profit share and i'll run this business and you guys just help me promote this like you know whatever like the break on vodka and it's like you know this is the break of vodka kit or whatever you know whatever the thing is yeah i mean i'm imagining you know all the tropes of someone gets broken up with and they become super fit and like they get a phd d and they just become like the best version of themselves after the breakup doesn't always happen but you could imagine something like that or or that's even less work it's like what's those what are those like voodoo dolls where you like poke it and you're like you're you're sending like real wheel towards them you could just like upload a photo of your purse we print you a doll that looks like you know like close enough like them and like you can do that that reminds me of did you see that startup up empty it was fake did you not hear about this it it's i think it was you know had the silly spelling too was like em or something and it was a fake start that people thought was real and basically they sent people these empty boxes and the whole idea was like look we send you these empty boxes and there's some like motivational quote from buddha in it and it's like you know rid yourself of all the things you don't need in your life right and the idea is that people are supposed to take all their junk put it in these boxes and send it to this company for free but they pay this company to send them these boxes but it was a fake startup in all these writing about it under they're like oh this is so smart like what a cool it it was just it yeah exactly it was a joke but yeah the actually you could do that with this you could send them the breakout box it's like put all their crap in this all their crap they've left in your house that reminds you of them put it in this send it to us and we will send you a video of us like burning this box in this like epic way and like you get to have that at the end that's you know that those are the types of ideas you could do with this nice so you were right before we start recording you were starting to tell me go here's my theory of why people like this podcast so what is your theory okay so there are many reasons to love my first million i think there's something that you guys have done especially recently when you and sam just go back and forth and you tell a really funny joke and then sam just starts laughing hysterical like in a contagious way that most people would hold back maybe on a podcast but it's it's literally as people say like you're in the room with him and it reminded me of this subreddit i found recently called r slash contagious laughter four point five million people subscribed to this and it's one of i think the top hundreds subreddit out there and it's literally just a feed of people laughing and there's there's dozens of posts every day and i i was just as i went down it i was like there's gotta be a post of sam and sean let's here well okay i let me tell you a couple interesting things about this first i think this must i think this subreddit must be kind of like almost like new or growing faster recently right because i hadn't heard of this subreddit it before and i kinda keep an eye on on the top of maybe i just missed it but i've also seen this trend on tiktok i don't know if you've seen it somebody would be like i'm a clinical psychologist and i can make you happier in the next ten seconds repeat after me and there's like a do at something guy's like she's like and you're was just like okay i see where this is going and then she just gets to like and like by the end both people are just cracking up like because it's like ten deep and you can't help yourself like the body will just start like genuinely laughing just for making the sound like it goes both ways it's not like something funny happens therefore i breakout out laughing totally one of the funniest moments on my first million was your orlando blooms story which i think if i just heard you telling it by yourself i feel like yeah that's pretty funny but sam laughter layered onto to that where he was you just tell he was dying as were telling that story just made it honestly a top five moments on my first million history for me but that's why i think this subreddit is so great even in their rules or their like community guidelines you know how someone posts something and there's typically a bot that says hey report this if x y and zed on that subreddit it's like report this if you're laughing at a joke or some sort of incident and not the laughter specifically they're like we only want you to be on here to hear other people laughing so i don't know i just thought that was like a fun a fun thing and reminded me of why i think some people love my first night it's just so authentic that's just sam being sam there you're like whoa okay and i just get to be that that's awesome that is was awesome i feel like got could rude world i know i could be what i want to from at all in it like a day he's off on a less travel never looking back if you made it this far then you're gonna love what i'm about to tell you so there's this amazing entrepreneur name neil patel he's been on he's one of our favorite guests and he has a podcast is called marketing school and it's brought to you by the hubspot podcast network marketing school brings you daily actionable digital marketing lessons learned from years and years of being in the trenches they have over a hundred million downloads in over twenty five hundred episodes marketing school gives you bite sized marketing wisdom that you implement immediately whether you have a new website or you already have this huge established business you're gonna learn about the latest seo content marketing social media email marketing conversion optimization and general online marketing strategies that work today you can get marketing school wherever ever get your podcast