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show you something that's honestly changed my life have i showed you this five year diary no okay so let me explain how this works i am so jealous that i did not invent this journal so basically here's how my five year journal works i on every single page it says like you know december first and then it has the first year the second year the third year the fourth year the fifth year oh yes i'm interested do you guys this journal thing from like oh great the most boring topic ever journal two oh wait that's pretty cool i kinda want one i started doing this in november like a week the week of thanksgiving actually and so your boys getting to last year's entries like a week ago you mean i started doing it a year ago last week last year okay i've talked about this three times now this is the third time this the first time is clicking but the reason it's been very special this week because i'm getting to my previous year's entries and i had purposely did not like look ahead to like see to remind myself right do you wanna know something the biggest takeaway i don't change like what do you mean like your habits and what you're doing or how you feel i have complained about the same stuff for ten or fifteen years and i have previous journals where i've i look back and i'm like i've complained about the same things if you give me an example what what do you mean so like is the way that i'm spending time right now is it even worth it is working on this business even worth it do i wanna go all in on being creating content or do i wanna go all in on being behind the scenes right where should i live basically i complain about the same things all the time why did i lose my temper today and make myself look stupid why didn't i pause for like ten seconds and like reflect before i like you know snapped at like my wife or it a kid or something and i think i have concluded a few things once humans don't change actually changes let me rephrase that i've concluded that changes on natural change is not natural like it's it's inertia natural yeah right nurture inertia the default and so you can change and i actually have changed like a a lot of big things in my life and i was thinking about what causes change and i think a good representation of what causes changes in business typically this happens at the ten million mark the difference between ten million and a hundred million year business oftentimes is systems so i think it typically comes out to hiring great people and creating great systems and the reason why i love businesses is because it kind of teaches you a little bit about life and what i'm learning about my own life is that the moments that i've changed most in my life is when i've had a system and this a good system what it does it makes it more predictable by taking away how you feel at the moment the way that you feel on any moment should have nothing to do with the actions that you take to get you to the goals that you've set so for example the times that i've lost the most weight and got the most fit is when i had an accountability of a nutrition like holding me accountable or i had a trainer who i had to see or i was following a plan the times that i've have stag most of my life is when i've not had a plan and i let my feelings on that day dictate what i do during my schedule when i have a good company you your salespeople have scripts that they follow they have checklist for follow ups they spend the early morning doing outbound the middle of the morning is doing follow up emails and it's like a system and i just wanted to talk about like hey do you have this and b we should talk about some of the systems that we've implemented in our lives that have actually made real change because i think the key to living a successful life not just money but like success defined as getting what you want is creating a system i mean you brought up a pretty amazing topic i think you started with the journal which again is just incredible the year over year journal which i think is incredible it's basically a time machine because you get to see where you were and so it like forces perspective which you would normally get the vulnerability of being like dude i don't change i'm the same complaining you know mother effort that i've been from the last you ten years i think that's really funny and honest and then you have the systems thing now the the best quote of this i think comes from james clear or whoever he got it from in his book atomic habits which is you know we don't rise to the level of our goals we fall to the level of our systems you see this everywhere everywhere you i see it in my business i see it when i'm coaching basketball i see it in my fitness life you see it everywhere which is that you don't become what you want you don't become your potential that's for sure you become what we regulate you know you become what you regularly do the old i think the aristotle quote you know we are what we what we do repeatedly and so what do you do repeatedly you do what's what's autopilot you do what's defaulted you do what you have on an automated basis and not what's based on how you're feeling in the moment which is like if there was a graph it'd be up and down up and down up and down up and down so i think you're i mean you're spot on that this is inside the company and outside outside of any of your work stuff it's and let me give you let me give you an example here's what i wrote about on twelve five of last year i said i'm one text message away from going amish i'm so sick of digital distractions it's a drug when and then i throw i had this other section i'm like when i hang out with all these like successful people i have to remember my roots i'm just a punk rock skateboarding redneck from missouri and i shouldn't get caught up in this fancy stuff or wanting to achieve all this fancy stuff that's an example and the reason i'm bringing up the digital stuff being distracted is i wrote about that three weeks ago and this same thing right so there's one thing i think that goes underneath that comes before the system right because you're basically saying like you need a plan be to goal and then need a system that's gonna get you to the goal reliably right a system that if you just follow that you know sort of the the mechanics the physics of the system leads you to a certain outcome and i think that's very true but there does seem to be like a couple things underneath that one is the blueprint so figuring out what to want because if you set up your systems towards getting some to to get a gold that wasn't the goal that actually would change the feeling that you want you'll be perpetually on the hamster wheel this happens a lot in business right we get a promotion and then you immediately are like still feel kind of the same stressed anxious you know version of myself so you know i just need a little more and that'll be the solution so like figuring out the right thing to want and because then it says cool let me build my systems in that direction and i think that's a very uncomfortable place to be is figuring out what you actually want in life because it sounds like it should be so simple that's the hardest part right you the hardest part you can't optimize for a goal without a goal and we spend most of our time worrying about the optimization yeah or like you know the goal like did you pick a goal that's actually gonna get you again like you never want the thing you want the feeling you think the thing is gonna get you right you you don't want to have the fancy watch or the car you don't wanna have the promotion you don't wanna have the relationship you want the feeling you think you'll have if you were in a great relationship you want the feeling you think you'll have if your team wins the game if want the feeling you think you'll have if you are driving that car and into this piece of junk right and so it's the feeling that you're chasing and if you're not very good at understanding the your own feelings and and practicing having the feelings that you want you're not just gonna have them when the thing happens we we just adapt too quickly and your your base nature your emotional home is too strong so when you say i'm i'm i'm complaining about the same things i would guess that it's not that you're literally complaining about the same things it's that you're having the same feelings about some variety of problem you know some some same genre of problem but it's the same the feeling is almost identical yeah exactly and so what do you think you should do about that i think a few things i think that the way that i'm feeling now correct me if i'm wrong do you feel this exact same way or have you had the same issue i've had the same issue i don't know what you're feeling right now but yeah i mean like this this this this i don't change fast enough or i'm not coaching myself fast enough and i'm not adapting i think more often than not the listener and you and me we don't need to be taught new stuff we just need to be reminded of the same thing that we already know i think that we don't give enough credit to reminders so let me give you an example i read or when i'm not when i have a newborn i read a book a week probably i read a lot i love reading it's great so like i get so much joy out of it now there's been so many times that i read a book and it'll be on like something a a president or something and then you asked me a year later i really just can't remember much about that president i can't tell you about the thing and i think that i think that a lot of times we go too wide and we consume too much stuff versus the same thing over and over and over again to master and be reminded of the same thing over and over and over again and so like another example could be when you're training an employee on like a sales process i think the majority of the time you have to repeat yourself like seven eight nine ten times in a sales meeting so you have to it like if you have like a daily sales stand up you have to have phrases that people can remember constantly because i don't think they need to be taught what to do i just think they need to be reminded constantly so i think reminders are important i also think that a system of of accountability so when you hire employees for your business or at least when i do i'm like i don't wanna do that i just do this on my own but i've noticed that when i hire employees for my company i then feel like well now i have to keep feeding this system because now i'm held accountable and it's very painful but i get significantly better results and so when i back myself into a corner where i must perform and then and otherwise i'm gonna let others down that's when i get the best results if you wanna hit your goals you need a system and so i worked with hubspot to put together a step by step process showing you how i use chat gb as a life coach so i uploaded my personal finances my net worth my goals and the output is that i have this gp that i can ask questions that i'm having issues within my life like how should i respond to this email what's the right decision things like that and it's literally changed my life and so if you want that it's free we will send you everything you need to know to set this up in just about twenty minutes and i'll show you how i use it so check it out the link is below in the description back to the episode and i told you what i've been doing lately i texted you something this morning so it's twelve fifteen at eleven fifty five when i log in i got this text from sean and it was this really good like instagram real but it wasn't on instagram and it was sean telling the story about how he has quit being a business person is now fully focused on coaching a basketball team that's that right so here's the story of how i step down as ceo in my companies and i'm now a unpaid high school assistant basketball coach this is is the decision made they were high school kids these guys are like they had beards they're high school kids so i love basketball as you know what thing you probably don't know is that growing up i didn't watch cartoons so you know how you're like you'll mention like dolly part and i couldn't tell you who she is or you'll be like yeah you know that elvis song i'm like no don't really know well that's also true if you asked me about sesame street or rug rats as a kid i never watched cartoons what did you watch world series of hope here watch two movies on loop home alone great movie and i watched mighty ducks too specifically d two and you know these things you do as a kid they sort of imprint on you right and so this idea of in the movie mighty ducks gordon bombay he says hotshot lawyer who actually gets in like a dui but but gets assigned this like community service thing where he ends up coaching this hockey team there's right to his limo in new york city or subsidy and he's coaching you know like the street kids that somehow also play hockey exactly the business guy who grew up playing hockey but he's given it up now has to go back into the world of of sport and he ends up being the coach to this shitty rag tag group of kids these underdog and then they you know they go on a run and they sort of make it to the top but he you know finds you know his love his passion he realizes he's like oh my god like this feels his cup so i watched that movie a lot of times and i had always said i don't know if i'd ever told you this but i had said like you know like bucket list item my retirement plan was to go coach a high school basketball team at least for a year and i tried convincing my brother law's what if we got like an au asu team can we do that and i've been kinda like poking around like is there a way to do this i think it would be really good for the soul and the opportunity presented itself about a month ago where the i hired a coach big on coach i hired a coach to train me in basketball just as like a workout and so this guy used to train nba players before the draft things like that and so i worked with them for like you know over the summer did you get better yeah mean course you better you practice you get better right systems so like i showed up three two or three times a week we practice the same things every time the fundamentals and guess what like you get better with a good exercise or did it hurt you oh dude it's great exercise it was been like you know you're drenched with sweat like which i would never get in the weight room type of thing same i it's like you know like your full body right because you can't like like a move without like rotation and you're doing like lateral movements and things he wants do move in a stationary machine or or barbell so he tells me he's like hey i don't think i'm able to coach you anymore i got this job i'm now the like school starts in a week i'm the head basketball coach at this high school it's like small division five high school i didn't know the divisions go to five right d one d d three all the way d five so five is small five is very small and so i was like okay and i was like so you need an assistant i just had a joking lane and he's like yeah actually like i don't have it like the there's no staff so yeah i'm a first time coach i would love this isn't so i told him i was like dude i i'd love to show up maybe once a week and i just thought this would be something i would do just the way i do everything half ass baby i thought that i would make a make a a fun commitment in the moment and then sort of back away over time things that i've done many times with many cool ideas in my life but this year trying to be a different guy right i out i play the piano and guess what i sit there and i practice scales and i play the piano thing four times a week and i'm getting good at it and i'm doing the boring things and i'm sticking with it i'm not giving up and so i did the same thing with this i like i'm gonna show up and dude when i tell you that this is the most fun thing i've ever done in my life i am not lying this is incredible so now i'm going i'm spending like fifteen hours a week doing this i'm i'm basically going to practice four days a week i commute which i wouldn't you know me i would never commute it's like i even know you want a driver's license it's a thirty forty minute drive and basically coaching the kids from you know the beginning of the season try outs we just had our first game last night first like official game and i the video i showed you was our first pre game we got smashed by thirty and then you know four days later we had a first real game and we actually just won we won by thirty last night and we like did a gatorade dump on the coach because it was his first win and here i am this assistant that coach in you know in the office when dwight it's like i'm assistant regional manager they're like no you're assistant to the regional manager that's what i'm i'm assistant to the head coach is really the more more accurate accurately way of saying this and i'm so emotionally invested in the entire process you would not believe like me i'm so invested of these kids i'm so invested in getting them better day by day system by system habit by habit i'm breaking down game film of like you know other high school teams that we're gonna play i'm sending clips i'm we have a kid who who was struggling in school and got kicked off the team and i'm helping him with this math home i'll work trying to get him back on the team like i am so in it's it's not even funny so are you i i don't know much about sports or at least basketball i don't know much about basketball can you tell a player to make minor changes and it actually impacts the game or is it just like if you're seven foot tall like you're gonna win well this this is why i brought this up so you were talking about repetition reminders habits systems well sports are of course the great teacher of life is this little petri dish like a simulation of life right you you as an individual you working with a team you going up against competition you facing defeat regularly and you getting to go practice and then seeing if that translates into the real world right and there have been so many things where we would tell the kids something and then the first sc would happen and we would just get our butt kicked and it's like we told them this we that's the exact thing we've been telling them and then we had to be take a step back as coaches and be like oh that's because the job is to drill this fifty times yeah we did one of fifty and our perspective was wrong which is that oh i'll tell them once and then they'll get it and then they'll just do it live in action when the moment happens like no you won't you will default inertia maybe you will default to the thing that you already do the old you and so i so now we we took you know as coaches we're basically giving this mindset of like alright we're if this matters there's only like you can only tell them two or three things that matter you can't give them fifteen things to change at once so like pick one to three things and then let's be honest we're gonna need to say this fifty times with the same level of enthusiasm and we're not gonna get discouraged if it doesn't happen at number you know forty two because it takes fifty and that's like the mindset as a coach but it's the same thing in your own life which is like you seek progress perfection and reminders matter a hell of a lot more than some new strategies some new place some new thing that nobody's has ever done before you want that you want some new answer because you're like maybe i was just missing the thing and actually no it's because i didn't internalize the thing i the answer that was already on my plate right and that reminders like you said are extremely undervalued to the point where not only are reminders undervalued they're sort of discriminated against reminders are like you the minority class of of of self help right because when you tell somebody something that they already know what's their reaction it's not like oh that's helpful yeah it's i know i know that right it's defensive it's like that's that clearly can't be important because i know it and it's like no no it's coming back up again because it's that important dude this is is a this is hilarious this has happened i don't know if the listener can tell this this has happened so many times where you and come with the same exact thing not even realizing it if if you're an entrepreneur listening to this you are gonna be nodding in your head but how many times have you said come up with a a brilliant idea and gone to your company and in all hands that says this is what we are doing now and is new and is different so many times right yeah and i've come to the conclusion that a company can basically only do one new project maybe per quarter but definitely but it could be every six months and when i say project i mean something relatively small like for us we had never advertised before now we're starting to advertise it's like just do meta just do meta and get really good at that and you think well we should advertise a meta on linkedin we should advertise we should buy podcast ads we should do this we should do that it's like no no just that one thing and let's really master and instead it take six months and so it's kinda of funny that you're you're hearing that like i don't know about basketball bubble but what what are you telling them to do just that one thing or those you said three things what are those three things okay these are a little bit nerdy basketball things but that's right here here here's one something called playing off two feet so the way that how do i explain the if is not like okay and when you playing bass more normally and you go we're just playing by yourself there's no defense you're like oh go do a lapse so you run in and you jump usually off one foot and you go shoot a lay and that's great when there's nobody there when there's defense that's a lot harder to do because it's not only other people in the way but when you jump off once when you just run and jump off one foot you commit to like that path being the only thing you can go do and so what we have is a lot of under sized guys right like our point guard is like i don't know five seven or something like that right we don't have like six four athletes that are just gonna be dunking and finishing at the rim across the board on our team we have like i think guy who can talk pretty much and so we we had to teach them that there's this other way of playing looks a little less sexy but is really effective which is when you get into the paint and you're amongst the giants in the crowd you come to what's called a jump up so you just yeah land on both feet and now you have options you can pass you could pivot you could shoot you can step through you could do you can do a bunch of things but you're more under it's almost like a slower way to play and it's not what you practice when it's not what you do when there's no defense there when there's defense there you just kind of naturally will go do this but guess what in the real game there's always defense there so we're gonna do things we're gonna practice like what happens in the game and we're gonna do things that match our athletic and this is a habit that you guys don't have and so we're going to like drill this not once not twice but every single day you're gonna get reps at doing this and you're gonna hear us say the same phrase play two play two play two you're gonna hear that till you hear it in your dreams alright so that'll be like gonna say one of the like core principles that it's like that's a change we need to make right because change requires that level of like repetition to do a new new behavior you're gonna say it until someone hears it in their dreams so that's what we have to that's exactly what i'm meaning about reminders you have to it's like that's so funny number two is what and and by the way the the actual test is you say until you hear them saying it to each other once you once they're saying it to each other your job as the coach has like you know you have successfully inc the idea into them this happens also as a ceo right like whether it's habits and how we do meetings or whatever or it's like what matters what are the priorities you know you've done it well when they're saying it to each other okay i used to do this test with companies like if i would invest in them or they were running at into trouble and they'd be like yeah we're you know we're trying to do x and almost always in there the little magic trick you can always pull as you take you know let's say they have a it doesn't matter how many people it could be like there's just their top five executives or it could be you know fifteen people at their company you say hey everybody i like you to write down the top three priorities of the company what actually matters right now and then you look at the ceo and you see ceo start to realize like oh shit we are not on the same page like i have not done a good job they don't even forget doing it they don't even know what we're supposed to be doing i have not even successfully communicated the priorities because everybody would what they'll do is basically they will focus on their problems my little problems in my part of the world or rec what's the most recent fire that somebody put on in on my play and like that's just the thing i'm thinking about i kinda forgot about all the other shit we talked about at that at that all hands or at that meeting or at that off side or whatever the thing was where we made our plans and so this is the same thing and whether it's a team or or whether it's a sports team or it's a it's a company today's episode is brought to you by hub spot did you know that most businesses only use twenty percent of their data that's like reading a book but then tearing out four fifth to the pages point is you miss a lot and unless you're using hubspot the customer platform that gives you access to the data you need to grow your business the insights that are trapped emails call logs transcripts all that unstructured data makes all the difference because when you know more you grow more and so if you wanna read the whole book instead of just reading part of it visit hubspot dot com i heard this story about nasa in the nineteen sixties before we went to the moon they had this amazing leader and they're telling the story about h they knew he was amazing and this one reporter sees a jan mop in the floor at the nasa center and he goes sir what are you doing here and he goes i'm helping us get to the moon and that was like the best story ever because like they all knew the mission like we all are playing a part in getting us to the moon right by the way this like such funny things that happen like one kid like came to practice like ten late and we're were like dude you kept it late and he was like he's like sorry i was at work and then we look at his hands hands recovered and grease like he's a mechanic i guess he's like point guard like a mechanic and then he comes to practice and like this other guy you doing wait yeah in high school he's a is he they have like jobs you know name vin does he like like you're his player named vin yes it's like today man vin amazing like vin yeah so so anyways there's all these little things where you're like oh you forgot what it's like to be first of all like a teenager so but secondly you forgot like how much of the basic habits have to be installed in somebody that will serve them not just here but also like whatever they do right because most of our guys are not gonna be the nba right none of them so it's how do i teach you something that's useful today for you on this team so we win and have fun but that's like a master skill that's gonna serve you in the future right i'm not i'm not doing my gordon if i don't actually do both for them do you think how much percentage of a difference will so let's just say you're hypothetically let's say your team is a five out of ten just average yeah good coaching what do you think that would change i think it i think good coaching can take a five out of ten team to an eight which is great which is dramatic yeah i think in my leadership position in my career i think i've only been average and i've seen great and i've particularly love reading military books like about navy seals and stuff like that and i think i get good examples of what a good leader looks like and i think the the the difference with all else being equal like i've read like i think jo has this story about he's got this book i forget what it's called something leadership and he talks about the story about how they would during buds or like you know the week where you become a seal they have like six different groups of like eight guys carrying the raft on their back and they have to race and they assign leaders and all they do is they change the leaders after each race and what they notice is that the leader is determined determines whether the boat wins or not not the other seven guys lifting the boat right and when i heard that example i was like i'm not that leader at this moment and i have to become one because i think the difference is not i think it's more than from a five to an eight i think it's potentially like almost a ten because i i just i just i just that leadership is so important and it's just so challenging because it's one of these things where if you're like you and i you think oh i'm charismatic i'm probably already good i don't need to i don't need to learn like i can convince people to do stuff or i'm an idea guy my ideas are good that's just not the case just like basketball it's a skill learning how to get teams to operate effectively it's a skill and i'm learning all of this like in real time and it's been very challenging i'll give you an example that we i took from the pod so i think you were on here you were talking about company values you're like oh at hampton we're trying to come up with our values and you were saying like here's what i think they're gonna be and then i was kinda pushing like y i kind of expected it to be like this and you were like yes okay let me and you were you were working through it so right after i got off the pod i drive over to i grabbed my whistle and my clipboard i tried over to basketball practice and when we get there i was like hey it's the start of our season some telling danny our coach i was like hey i think we should install like the kind of two or three things that we hang our hat on what are we what are we all about and and in sport they call us like your your team's identity right so there was like all these famous teams that had a real identity so it it'd be like the bad boy pistons it was in the name you already knew they were tough they were mean they had a nasty streak and you could not push them around right they would push you around they were the bad boy pistons in the modern day there's like heat culture is a big one so the miami heat are known to be this team where they do they they they have all the standard almost like military so for example they're the only i think they're the only nba team that that does this where you get tested on weight and body fat every single week and you're either fined or you don't get to play if you are not keeping your butt like it doesn't matter who you are if you're the star player like you can't you know can't just coast by on your talent and so they demand and they they demand it from day one so it's like by the time you show up to training camp you need to already be in shape you don't come to training camp to get in shape and that's just a known thing that that's their standard and so it doesn't matter what what it was like where you played before when you go there you already know what they're all about you've heard the stories and so you gotta buy in or you're gonna be out it's one way or the other and so we so we so we go there in our first day we do it all wrong we're like okay what do we you know it's all about playing hard so effort effort is gonna be one of our things so we tell them at the beginning we tell them three values efforts the first one then we had two others alright right so you get to the you get to the end of practice coach had to leave like the athletic director wanted to talk to him so he's like coach sean will will we'll we'll we'll finish up the practice and i'm like me that's me wait i'm i'm coach i don't know i don't what to do here okay let me let me go ahead and help these guys out so as we're finishing up i just huddle them up and i'm like alright how did we do today on those we started the practice saying we're gonna be this is our it team identity these three words and i was like who can give them to me couldn't they couldn't even remember right they got one of the three so they got effort as the only one of the three that they remembered and they were like they wanted to remember they just couldn't remember us this is just it's like tier or two think about repetition and reminder right like it's super important so then i was like so how do we do on effort and they're were like you know some guy was like you know kinda like a nod with a shrug like a pretty good another guy just took us had no with no explanation you know another guy was like yeah was good effort and then i was like oh remember what i was telling sam which is like facebook's value was move fast and break things it wasn't just like it wasn't just like speed whichever everybody could be yeah we're moving fast it's like no no are you moving fast i'm like are you moving so fast you you're you're breaking things because if you're not then you're not even playing at our speed so what's yours what so we so i was like oh if we just said the word is effort then like some efforts fine i guess kinda pretty good efforts fine like wait guys what is it is it pretty good effort whatever and there's one kid on the team who always beats everybody in the sprints he's not the most talented kid but he's he plays the hardest and whenever we make them run he always finishes first his name's max and i was like oh perfect i go alright we have a new standard it's called max effort and i was like if you're not playing as hard but like it's like a pun right i was like if you're not playing this hard as max it's not effort that's not that's not what we do we play with max effort and so that's the only one of the three that's stuck because it was like a campaign slogan and it like worked you know it's like it is actually like a bar you could pass fail whereas most of the other values were like yeah like we wanna be really competitive it's like alright we were kind of there's no past fail you can't test it versus everybody knows did i actually go at max effort today or not it's like a very simple pass and so taking these things from one you know from business and trying to apply it here has been very very interesting yeah i think that we we i think that we too often think about marketing to customers when we should be marketing to ourselves and our teams and our families so like you know this sounds eye roll but my wife and i are like should we have values for our family like what what should we because we're we're at the age now where our children are just now old enough where we're able to form traditions yeah yeah and we're like what traditions should we have you know what do we like want to teach them and so i joke with my daughter what where we do daily affirmations i say repeat after me i'm bold i'm tough and i won't conform to anyone that's like that's like her daily affirmations is clearly i care about like you know that type of stuff but we had to sit down and like alright well what collectively jody care about so we can teach our kids and also like what traditions can we have and i was thinking i was like i have these things i have what i call my four f's family fitness finance fun and that's like the categories that i value or i weigh myself on i need to have that for my family and i need to have that for other parts of myself so if i'm being a weak leader i need to come up with a cool phrase that i can remind myself in times of like i wanna revert back to you know old me in order to create change this whole episode is about change and i think that something these cute phrases i'm telling you i just dismissed them by calling them cute phrases i'm trying to make myself feel better here but they they work they works they they worked so much at hampton we have the thing called the three c's commitment can and confidentiality and that and so we have to repeat it we have found roughly six times to our customer for them to understand and remember the three c's and so it all has to be in a memorable format so i was kinda studying this last night so i was how do you actually do it because you said that right they need to be memorable alright sam tell me how you make a memorable right so it's like you cut like it should a couple framework right like but like i'm not an expert on that i don't think you're an expert on that and we actually care about this and we should be good at this we're like actually pretty good at writing and pretty good at talking it's kind of what we do for a living and even we aren't like that far okay so who is great at this who's who's what group of people is amazing at this i don't know marketers marketers so the people who come up with specifically slogan right another one that's like where where is it life or death where do you have to be great military or police military and politics you gotta get elected right and so make america great again right okay okay that's a that's a that's a thing that if he repeated it a thousand times but it was enough to to stick it was polarizing it was interesting it was repeatable it was like something you can get behind so i was studying this last night and there's this phrase called at i don't even know how you pronounce this chia c h i a m s alright so so here's an example of one sam if i said the the following phrase if i said ask not what your country can do for you what would you say next ask what you could do for your country exactly and that's a ky it's basically a sentence structure that is in ear worm i i don't even know when that when was that said when was that phrase said it was said like you know fifty years ago or something like that jfk said it in like nineteen sixty three i think yeah exactly so this is you know more than fifty years ago and yet off the tip of our tongue me and you can can say this phrase that was said before like twenty years before we were alive that's how powerful that phrase is okay and so what is that structure and it's basically this like if you break down the sentence it's the they said says a b b structure so the first part is about asking right so ask not what your and then it's your country can do for you that's the b then the b you know then then you switch the order base is ask what you can do for your country right so you're gonna switch the cent structure and there there's these two like overall structures is like a you know ab b b and then there's like a a oh sorry there's ab b and then there's like ab b a b right or ab b and so it's like there's two structures that you could use and so what you start to do is you start to find two phrases that individually are valid okay so for example i don't know if you're seen that podcast clip that goes viral where people where it's just people are like oh my god pod i hate podcast podcasts where this that girl trying to be motivational and she says don't she's like don't love your job job your love oh yeah and the blood her lady yeah and everyone's just like it's like the ultimate grown and the reason why that kai doesn't work is because job your love doesn't make any sense right and so you have to find two two individual statements that make sense like asking what your country can do for you and what you could do for your country both are individually valid then you structure it this way and it becomes incredibly memorable and if you go look at that jfk speech there's like three of them that he does if that same structure in the in that one speech figure go break that speech here's another one let us never negotiate out of fear but let us never fear and negotiate exactly kinda ask and these sound beautiful they're very satisfying to the mind and when you understand how the mind works you you see that the mind loves order in loves structure if you look at how why is a face a beautiful face symmetry right the more perfect the symmetry of the face the more more beautiful to face to people another example of this the game tetris why is the game tetris so addictive why are games like candy crush and tetris so addictive because they actually like tap into this part of your brain that's almost this cleaning instinct there's a mess and then you put one block in the right place and it evaporates the mess it creates order out of disorder and the brain loves that it's just wants to do it again and again and again and this is the basis of i like of the game design of candy crush and tetris and so you you know the the brain likes what it likes and so if you wanna you you you know deciding to change your brain which is this like you know multi thousand years of evolution is very hard but just changing the structure of how you speak so that you tap into what the brain likes and give it what it wants so that it does become memorable it does become sticking it has an effect is obviously the much better way to go this is this is pretty profound this is this is very fascinating what did you read to learn this when you said last night you said last night you said you're curious about this well i started asking different questions so i started asking you know i think even said it earlier which is like whose life depends on this so anytime i wanna get good at something i try to figure out who who for who this is a nice to have for me who is it a must have for so let's say you wanna lose weight you would go look at the body builders training for a body building competition if you wanna know the logical extremes of how you get the maximum muscle and the lowest body if fact go watch what they do yeah he's next who's who's next meal is dependent on getting this right exactly so for example right now i'm writing the book and i told diego yesterday who's was helping me i go you know i we're doing this process where i write in the morning and i do a bit of a show and tell with them and i kinda show them what i'm doing and then i get feedback but i'm like the problem with our feedback is i want you to like it so i wanna show it to you and that but i also want your honest feedback because i wanna make this better you're trying to be polite and not in my feelings because you see that i tried very hard this morning but you're also trying to help me make it better and those two things are at odds with each other and i was like so i was we don't even know how to give feedback in this way that's like look i need to be able to share so that i can get this better but i don't need my emotions to swing based on yay they liked it i did a good job oh they didn't like it i did a bad job was like that's so lame and a waste of energy and on your end you don't i don't need you having one part of your head saying how do i say this the right way because what i wanna be guys and supportive versus like hey how can i tell you what i'm feeling or you know you know for giving so i was like this art of giving feedback on art on something that's subjective i was like i don't know how to do this and you don't know how to do this who who definitely has already solved this problem because it's a must have for them so i was like oh let's text like a couple of people who are comedian was like i was like i think comedian have to figure out like it was this funny or not and once i've heard the joke once i've written the joke and it twenty times it's not funded to be anymore i can't even tell i'm too lost in the sauce and so i was like how do they it how do you musicians do this how do they play a song i was like is this a good song i can't tell i kinda liked it but i've heard it ten times and i can't tell anymore if this is any good how do they get feedback and so now that to find the well this is a new thing i gotta go find the people to like go learn from the people for whom this is a must have that's actually first of all there's i keep talking the listener should today diaper but there's of two or three takeaways the question of whose life depends on this that's a great question and i'm very curious actually i wanna know the answer because i i i create a little bit for a living i wanna know how you know if something's hitting if i had a guess for a comedian they would probably just say i perform it in small audiences and i suffered the pain of bombing right yeah then that might be it for them and it's like oh cool so what's my version of open mic with twenty people and testing if it bombs can i do that in my world is there a way i could set that up okay maybe if it's not that how do musicians do this and you sort of start to figure out well how do they do how do they get feedback what's the language there pixar i think wrote this book creativity ink which is very like they talk about the brain trust that they have of how they show raw kinda like not even the movie but like a single scene and how they created a dynamic of trust there's actually a great story of when disney bought pixar pixar had been making hit after hit after hit and disney animation had been just bombing for years and so they put the pixar guys in charge that they're were like great like we'll merge these two companies and then we'll just start making hits like pixar then they just like wanna fire all the disney people though no no i think what he did at the beginning of the the the main guy ed cat they were like oh what a perfect ab b test what a perfect like you know randomized control test here so what they did was they didn't blend the teams together they didn't move them together so what they did was they kept the team separate and then what he did was he basically took the pixar method and he went and he taught it to the disney folks and he's basically like if we just took our process but not our people could we make those same people who have been failing succeed kinda to your question earlier of like how big of a lever is leadership is coaching like can it take a five and turn it into a ten and they actually started creating hits once he taught them the process of of doing this and for them i think trust was like the underlying thing which is like if you don't have trust you're not gonna share your work at the right times you're not gonna be give real candid feedback you're not gonna receive candid feedback in the right way because you dis trust what's going on do you think your project's is gonna get killed if it's bad or you think this guy's gonna come steal your thunder if you know if you let him and get collaborate on it right you you have all these fears that are basically a lack of trust and once they installed their sort of like trust process disney animation started making hits too well and i think one of the the other points from that book was he was like we have hit makers it was like we got like these two or three people who are just typically more they're more right or more often than other people we listen to them like he did like a pretty fun funny thing about that we should okay so for m m we've done like a handful of challenges like the m m fitness thing we should do like a give back thing because tell me about i haven't like really given my time to give to others which i don't know if you consider coaching is it like a you you rescue a dog but you say the dog rescue you is it that definitely exciting so we like you know you thought you thought that you were gonna go and you know do it for these kids are really perfectly clear my choice was selfish i wanted to do it i thought it would be fun and it is very fun and i do want to do it so it's not like this like burden i'm i'm caring at the same time i had recently like at the last two years i'd given some money to charity and felt nothing like so maybe i did some good in the world hard to know you know you give the money and it just goes in a black box mostly and then you know hopefully something good hopefully someone's life got changed from that in some positive direction but i don't know and i didn't feel anything so i didn't wanna like triple down on that and my trainer has this great thing he says basically he he always talked about he's like oh man he's like our economy our economy and i was like why have are you talk so much about the economy like jim kramer like what are what you talking about over here with okay the okay you know powell you know what are you talking about the interest rates of the economy what are what are you what are you talking about he's like no like he's like us he's like me and you and my other clients and which doesn't he trains my mom and then my mom then they referred to another person he's like it's all like a web right and so he was like i'm just talking about like our local economy like he's like i want that little economy to thrive local not like i don't care what's going on in the macro i want the local to thrive that's what i can affect and if that's thriving like that actually like improves the lives of these people that i can see field touch and if everybody was just doing that in their local little bubble then they'll then the big picture would take care of itself right i was like okay fair enough and even like went farther like again like they sort of cute thing like he was like i was like so if the normal economy measures gdp gross mass gross domestic product i was like what's the how do you know if your economy is doing well he's like he's basically he's like maybe smiles per hour baby smiles per hour he's like he's like i wanna really be smiling he's like if i made you laugh and then you carry that vibe into the house with your wife next and with your kids and then they carry that into school he's like that's how it works like if you're making people smile by whether it's your mood it's doing something for them it's thinking of them it's having an experience together that has this this carry on effect they take that smile into the next interaction that's how it spreads so i started actually like buying into i was like it is about your local economy it is about some miles per hour and so i was like what do i do that is a kinda give back but not the way i did it last year put money in some black into some multinational nonprofit and then it just disappeared and i i don't know what happened i didn't feel anything they i don't know what happened and so the idea of like going into a local high school taking an unpaid job and just go contributing my time my talent my effort and affecting like a group of twelve guys like that sounds small but it feels very big the for sure solving world hunger felt sounded very big but felt very small like there's no feeling so i don't know i don't know this is the right direction wrong but that's the one i've gone i don't i'm not charitable i want to be but i'm like a little bit i'm like i don't know how to be i don't wanna just write a check to someone and not feel anything i wanna be selfish i wanna get it value out of this just like a feeling and so i talked to do you know who mike beckham missed he started a simple modern yeah the hugely successful water bottle company so he told me all the numbers and he told me i could share it so he's worth two hundred million dollars because the company does something like two hundred million dollars a year in revenue and does fifty million dollars a year in profit his net worth because he owns half of it and then with the multiple he goes i'm probably worth this was last year i talked to him so he said i'm worth probably two hundred million dollars and or he said one ninety and he said i have about i think he said three or four million dollars to my name but i pull five million dollars out of the business every year and i take one million of it and i give away four you'll if you guys google mike mike beckham sam par you'll like see a post i wrote about it so i'm i think i there's a chance i got the number slightly wrong but basically he said i take something like five million and i give the rest away i i i my family spends twenty five thousand a month so we take enough for us to spend minus taxes and i give you know four million or four point half million dollars i i give it away and i was like that's the insane man why do you do that he's like well it's not generous to do this when i die because that's not hard for me like it should be like some type of like challenge like this should feel like i should feel a little bit of pain but then he he's said something really great he said the more that i give the less loud the greedy voice in my head becomes so he's like i feel this like greed this in my this voice in my head that it says make more money buy more stuff do this but the more that i give that becomes a whisper because i feel what it's like to give away this money and it feels significantly better than the acquire a bigger home or another car he was like i drove a thirty thousand dollar cr because i know that if i been bought a ninety thousand dollar car that's sixty thousand dollars less that i can give to people and it makes me feel good to do this and so his whole the whole point of him telling me this was he wanted to to to get me to like give now versus when you're old and or dead and i thought that that was very inspirational it wasn't that inspirational because i haven't done it yet but but more admirable yeah yeah and it's yeah it inspired to be like a you know like the rocky movie like you know i should get a boxing what day totally but i did think it was really awesome this is for the folks out there who have a business that does at least three million dollars a year revenue because around this point that's when you're able to look up after being heads down for years building your company and you realize two things one you've done something great but you're still a long way from your final destination and two you look around and you realize i am all alone i've out run my peers which means you're now making ten million dollar decisions alone by yourself and that is when mediocrity can creep in my company hampton we solve this problem by giving a room of vetted peers of other entrepreneurs who are gonna hold you accountable call you out on your nonsense and help show you the way because the fact is is that there's only a tiny number of people in your town who know what you're going through and who have been there and they're hard to find the biggest risk is not failing you have a company in it's working you're gonna be fine but the biggest risk is waking up ten years from now and saying shit i barely grew in business and in life and for people like you who ambitious wasted potential and regret is what we want to help you to avoid we have made so many of these groups and we have a thousand plus members and i know this stuff actually works it can change your life the change mind and i know it will change yours so check it out join hampton dot com you know i've read this a few times on twitter where somebody will say oh i started either micro dosing or i started taking like you know oz sand baker whatever one the other i've done all those things so you can just ask me okay so so maybe you had this too but they talk about food noise hell which was not a phrase i'd ever heard before i don't know if that was is that common but like they basically said the biggest change is not the weight loss it's the i don't have food noise basically this like part of my brain this this chatter in my brain about the next meal or about should i have this or wanting this or let me give you an example yeah is this real yes so like i have a addictive personality and i had addiction stuff before and tell me if you've ever experienced this you get a piece of dessert like a cake or something you eat half of it you put the rest in the refrigerator and then lay in bed you lay in bed and you're like but it's still there and it's une eaten i think the fourth that i use might still be the sink i could probably just use that maybe well what i'll just go up and get a little bit of bite so you go you get it better you eat my a little bite you put it back and then i will do this seven times until it's gone and then it goes away and i say it to myself this i say shit i already get this i might as well eat this entire sleeve of oreo cookies right and before you notice it notice you've done a thousand or fifteen hundred calories of like binge eating but it's all based on one urge that is the food voice and when you take gl ones not only does that voice get dim other addictions get dim i noticed i bit my nails less i noticed that i wasn't craving like it used to be where i would smell like beer if i walked by like a brewery i'd be like let's let's go like it's see what's up not anymore what is up when you go see what's up with you yeah the secret is you should not go see what's up but like you smell the hops and you're like oh that's nice right but yeah so yeah it does it definitely turns it down so i wanted to ask you about this on the money the the the loudness of the money voice of the more voice in your head because a few podcasts go we didn't episode i think the front half of it was about something sort of silly but the back half of it was us talking like we kinda mostly did today just like what's hard for us in life what what some of the wisdom that kinda helps and just sort of like i don't know trying to figure shit out out loud right in front of a bunch of other people a bunch of other strangers which is a little bit uncomfortable but you do it and in that i mentioned this thing that had come up and i had a lot of friends who were basically like they have all the success and then they go start another company and it's like did they stress out lose some hair gained some weight and try to build another company and i well you said the best phrase ever too yeah this is the phrase that a lot of people dm me afterwards which is like you you've already earned the last dollar you will ever spend so why are you trading good hours for bad dollars now and that's something that i had you know thought of for myself and when i saw others but like you know that doesn't mean i'm like immune to it either right like i still i'm in the same boat i think i have it to a lesser degree in the same way that like that food chatter you you were talking about like i got i that that guy's got a mega phone in my head whereas i think for other people it's you know a little bit more like a whisper and so i i wanna to do two things i wanna ask you about the voice in your head and then i wanna tell you about chad gp coaching conversation i had about money i kinda wanna just read you what it what it said to me a little bit but but first i wanna ask you you know you you are also in that boat where i believe you have earned the last dollar you'll you'll ever spend you're pretty frugal guy in general like you're not like mike tyson buying tigers you had a great exit with the hustle and you have earned the last all you'll ever spend but here you are starting more companies maybe making some investments and you know every day you wake up and you take your life energy and you go to an office with other people you do this and you can always talk about how like you know you like working and the mission just i'm not saying it's bad i guess that's not what i mean i guess what i mean is how do you think about money and wanting more are you honest with yourself that you do want more and then how do you square that circle of like but i don't actually need more because i have already less oliver or do you not think that's true so i just wanna hear how you what's what's that chatter in your head how loud is it and what is the what does it say i think the okay so nothing is all or nothing or there's a priority of lists so the number one priority for me is like i just don't know what to do like i don't know how to spend time and when i spend time sitting around i feel like i'm missing out or i feel like i'm not contributing and that i that feels bad and yet when i spend all the time working some days i have bad days and i'm like what am i doing i should be doing this out so that exists but then the the well the the one right below that is i'm not good enough and i have to and my my self worth is directly correlated to the success of the thing that i'm working on my myself worth is my network worth basically yeah yeah yeah yeah you you could say that and so like that that's probably if through like years of trauma and like believing something and but it's hard to break and then the last thing is like more money does feel good yeah it it definitely feels good and what i have to do i do math all the time where i'm like i don't need more everything that i want i have but i can break that i guess i guess if you wanted to be like a a a therapist or a psychologist you would say like the reason you don't wanna change is but the reason you don't change is because you don't want to you know you you like how it feels do you like how feels i love when things go well at my company i do feel on top of the world the problem with building companies is you typically only feel like that ten percent of the time right you know like things are bad most effective way to get that feeling yeah so i say i don't gamble i don't do drugs and alcohol and instead this is like a dopamine slot machine yeah okay so it's like do you like being addicted to gambling you say no but when you win it's so amazing that it makes but at least it's not heroin it's what did you kinda just yeah and then i also justify by saying and this is a bad justification and i'll and i'll prove it to you but you say i wanna you said i i'll go ahead and do the word for you you say to yourself you say well i i don't want my kids just see me sitting around and i want them to see me working really hard and i wanna set a good example but then they probably would rather be with you yeah wanna see me yeah and and i don't i think i'm do good like i i i go to the office from nine to four nine to five but then i also say i'm doing this for them and it's like what is this what what you know like what is this for them how does that make sense you know do they they they don't need anything physical they don't you know i'm they don't what do they need that i can't give them already right yeah is is fifty hour weeks the the most effective way to just give them the general principle that you should work hard at things yeah like that that might not be the most efficient route to that to that answer okay so i wrote down three things i wrote down imagination which i think is the first part the first one you said which is i don't know what else i kinda don't know what else to do i wanna do something and like i don't wanna do nothing therefore i do this thing and i think about that a lot i think that su came on the podcast a while back and he said something where he gets really being your a good buddy who is presumably worth hundreds of millions of dollars it's one of the more successful entrepreneurs we know correct he's my he's my a great friend but he's also the guy who i respect and trust the most when it comes to entrepreneurship and like kind of business like yeah and i've met a lot of people wealthier than him but he consistently is the highest signal best judgment person and like you know just the way he way he approaches an a tax business he's just like like such a winner okay so he came on the pod and he goes i used to think i was limited by some lack of resource like maybe i didn't have a skill i needed i needed to learn how to code maybe i didn't have enough money maybe i didn't have enough time like basically he's like i was just thought you know i have the network i didn't know people like i just assumed i lacked some resource and he goes now i realized that all ever lacked was basically imagination he's like i the thing i like the most was even figuring out what to want what the possibilities were of what i could do and how i might be able to go do those things that sounds kind of like hand wavy i guess but the more smart people i meet and it's almost like the bigger that side of your brain gets where it's like i am analytical i am good at making plans and then executing them and operating and like the the better you are at that the less i've i've noticed they're disproportionately bad at imagination and so for example it's like you know kinda don't know what else to do with my hands it's kinda what you said there's a lot of things there's actually a ton of things right like an the stupid example i gave earlier and and this wouldn't be the right thing for you but it was the right thing for me which is like but what if you instead of going and chasing down the next investment or starting another company and i got a bunch of deals and i got a bunch of ideas like the the right thing the thing that i was fulfilling was hey what if you took four months one season and you just coach sizable school a basketball thing that was actually the right answer for me which totally out of left field doesn't even make sense wouldn't be the right answer for other people but it's the thing that like totally fills my cup in a way that another business that was successful would never do yeah but i think that you're night or maybe you are but it's way harder than you think or not the you thing but you figured a you i think like that imagination game is quite challenging like for example if you said you have a billion dollars today what do you wanna do i'm like i don't have an answer we might get flying into the comments here all we're talking about is like this i call it second mountain problems but whatever i was thinking about the i was like why do i want all these like so we're moving to a new office down the street and we just signed this lease it's a million dollar lease so over three years it's gonna be a million dollars and we're building out this office whatever it's a lot of money i've never done this before and i was why why am i doing this and i was like i just i think maybe i'm lying with myself again i i care about capabilities so what i hate is that you have an idea so like how often do you have an idea for like a small project and you're like now i gotta go get the people and i gotta like train the people i don't think they're gonna be any good okay all the time and i was listening to aria emmanuel talk and he was like we have this thing and this thing and this thing and i was like how cool is it that your company and you have all these capabilities you have an idea you like wouldn't it be cool if this existed in the world and it's not just a business for him i think he cares about like the show it's like wouldn't it feel awesome if like at the u we did blank or we bought all these turn turn tennis tournaments and we offered food at a discount you know i don't know and i love the idea of having lots and lots of capabilities and i think that's why business building is fun yeah i have that right now actually i forgot to say this but the one of the things i've been talking about for a while on here but have not executed right like the walk hasn't matched the talk is i realization that that video is the language of the internet it's like if if the internet was a country and it be it would be the most important country in the world it'd be more powerful of a country than america so it's like a place where you live and you spend time i think the internet is that people live and spend a lot of time online and then you say alright well do you speak the native tongue because if you don't you know if you if you come to america but you don't speak english you're putting yourself at a pretty massive disadvantage and i believe that video is the language of the internet it's how people communicate online whether it's long form like this on youtube towards short form which is growing growing more and more popular across you know youtube shorts real tiktok etcetera it is the way people communicate information and if you don't have the capability to communicate and tell your story or connect with others that way you know you're just not speaking the important language of the important country in fact like it doesn't really matter where you were born or what you were doing or how hard you worked pretty much if you were born anywhere in the world the best decision you can make for your like life quality and upward mobility was to move to america and learn english even if that meant starting at the bottom even for that meant being uncomfortable like in the long term it was short term pain but in the long term that was the best thing you could do it it wouldn't there was no amount of hard work you could do in somalia that was gonna make up for that one decision dude is this the most charismatic and epic way just to say you're gonna start supposed to go instagram yeah almost start posting on instagram not just tell your ass on the fact that i'm posting on instagram dude ab imagine it i'll badger your wife at the dinner table just like tell the story listen you're years ago our grandparents live in india the best thing they could have done is learning english now here we are today the year two thousand twenty five sean no you're gonna start posted it exactly in fact i'm gonna start specifically just post posting a story series about the coaching thing i'm doing so basically like day one you know basically like every week i'm just gonna post i'd like a thing that i sent you dude that was a good video do you get inspired by marshall no not marshall there's actually these young guys who are doing this there there's this format where airbnb the airbnb guy fire and the bar guy his name i think it's raj i don't i don't know exactly what his first name is his handle something but they're building like a luxury airbnb in virginia there's a guy who's bought an old bowling alley he's rehab it it's basically like y i'm doing a project for shits and giggles and like i wanna make it happen and i'm kind of new to this or i i i don't have it all figured out but i'm gonna cheer as i go and i just like the format and i think it's fun and i wanna do it specifically on something that's not business like it's very hard for me to get motivated to be like and now i'm gonna give you business guru content and even if i like like business it's just very hard for me to sit in front of the camera and do talking head content about business or about myself or about you know some new saas company but i was like this one i would wanna follow so i'm gonna make this content and so i'm gonna make like a coach account it's gonna be like coach sean or coach p or so i'll put the link in the in the instagram but or in the comments of this or i'll put it on the screen but i won't be able to follow it because i'm gonna post videos on here i think they'll be great that's so funny i've been doing the instagram thing it's pretty fun because you start like trying to it's basically because we're of the old guys now it's sort of like when people wanted to start newsletters or something and it was like did you're writing way to like tight you gotta be a little loose goose right right i've done the same thing on instagram where i start talked to the camera and i like it official it you're gonna you're gonna have fun it's it's very intimidating pop those two buttons down dude it's so intimidating we have if you go to my thing i start i do all of our videos now when i'm holding a spatula as a microphone because we had to like have fun like of you yeah and it totally really manhattan office hey fellow kids yeah exactly you're were so funny to you say that your content is pretty good though the problem with it though you know the with all social media like being like i'm gonna try to like post good short form content is it's basically saying i'm gonna go to the bar and not get drunk because it's so easy for your mind to get wrapped up in the four text of like how many likes views it that case is that good is that bad and so easy i i don't even know physically if even knowing that like you i don't know if it's physically possible to go in and not want that so i could easily see myself abort that you know that process six months from now even though in this case it's like i'm doing it for just this basketball season which is just three months and it's only content about this random side quests that i'm on it's not like you know here's my personal ig i'm gonna create short form content every day but let me tell you something i've been telling myself and it's been helping so much so a few things one the algorithm is so good right now on meta that the right people see the right stuff like i'm pretty sure that the camera knows like what i'm wearing and what my background looks like what i look like like i posted up a skateboarding video it knows that i'm like doing a skateboarding thing it shows it to the right people somehow i don't know how it does it this and the second thing is that i have noticed i've only been doing this for a handful of the weeks now and i'm gonna be doing a lot more but people text me when something hits and i that is so much more cool than the number of likes or the comments on the things it's just those texts and the cool thing is once you have a business which in this case you're actually probably not gonna be doing it for a business you don't need that many people a watch it you like i'm seeing it's it's changing our cup like i'm we're getting customers i've made a lot of money off of it already in a very short amount of time with a very few of years i think my most popular thing is getting like seventy or eighty thousand views it's not a lot for instagram and the right people is are are shown the right stuff and you don't need that much to make it cool there is something weird about like instagram right now and i know that like any twenty one year old listening to this is like yeah duh duh but as like if you are above thirty or whatever and you grew up with the stuff the i've never posted on instagram up until recently the algorithm is way different than what i used to think it was that's cool yeah makes it makes honor sense i i think you're doing did a good job i think the spatula trick is a good trick i like that everybody's gotta have a stick that's yours you're the spatula guy great that's where we thought we'd land in life i mean write that in my diary dude we have you right the thought like what did your grandfather do dude when i think about my grandfather i think if i was him right now i'd have like you know eighteen confirmed kills under my belt in the world in world war too i in an ammunition factory in india yeah okay so i was my grandfather his thought his idea of what work is as you're talking to a microphone with a sheep on it that says sorry lee yeah my shirt literally so sorry i was dill dal that's what i wanna work today dude and your grandpa i've lost three fingers before the age of twenty eight i was like alright is this sure too w with the bottom and she's like i i think it fits what it says i it's like yeah that's true so but just this there's is a kind of mind bending thing right my grandpa was a sheriff was a it was a cop okay so a job that like you can buy an action figure for yeah right yeah like soldiers police spend like you know a factory worker of construction doing a real thing now like the world critically needs that's hard and completely un glamorous and then i think about okay his son what did his stunt my dad and it's like he sat in a cubicle like an office like not a factory it's like well what does he it's like well he types on this computer mostly and he like wears a suit not like a construction for where is this like expansive suit for some reason and he will sometimes fly on an airplane to go meet with somebody shake their hand talk to them for a while come back on i'm and do him so he does these like business meetings okay that's what i grew up and that's my so to my grandfather what my dad did kinda looked and seem like a little bit of a joke and now my dad looks at me and he's like you're wearing a shirt with a sheep on it says dill dialing you're talking to your friend on this tiny screen you're podcasting to who what what is a podcast do you make you can make like i'll still go to family gatherings and they'll be like so how do how do you earn in money though i'm like i don't know explain this ads and they're like but where and how look have i told you about i'm hubspot so my uncle has a crm i don't know why but but but to them what we do which is like yeah you're talking with a spatula to a cell phone to strangers so that they can join so that that will so that point one percent of them we'll go spend ten grand joining your membership community you know like it's like what is this and then you think about like what your kids are gonna do it's gonna be completely unrecognizable work is gonna be unrecognizable from one generation to the next is what i'm realizing and i feel like such a fucking pussy doing it like like our kids are just gonna be like live streamers right like you know those like you know that girls who was like as comments were coming in she back like woo hoo cowboy every time they that would gift like that's what our kids are gonna do something that seems even or starts it's gonna be like you know yeah i'm i'm a ai therapist it's like what you mean like well i sort of i talk to ais to make them feel better like what but what is that that's a joke i think about your mom all the time well inappropriate well it could go by the way i think about your mom coming to an america all the time because i think about how because the way you told the story was really good and i like i saw myself in her situation of like not having a lot being on a plane for the first time coming to america we didn't speak anything it just dropped off in berkeley i think it was and like like what do i do and like i i i felt that look not even close but sort of like that when moved to san francisco but on a much smaller scale and i think i think about her all the time and i think about like immigrants and stuff like that who like come here with nothing and i'm like and i'm complaining about this i'm complaining that my apartment that's already huge is it big enough and i want more and i'm sad about it and i'm gonna pay a therapist of money where they can hear me complain about this what the idea of a therapist it's like someone you pay money too complain to it's so funny i'm like i just think about that i'm like how ridiculous is this yeah sac or sac carried her three month old kid across america for two years for two years she carried that kid and a piece of leather yeah but the car took place only had forward facing car seat for and i need four stroller she carried him in a leather sack without diapers i think about that all the time i think about this stuff like on a regular basis how soft are we it's so funny because you know what what's type famous like earn shack ford like you know the journey will be hard people will die like that job posting what's the thing yeah so ernest shack do i honestly the greatest book ever read i i think guy said his first name like he's a like ernie from sesame street and then i called him shack ford what's his name shack is his name right or shack ford but whatever he's just like the hardest dude of all time the book or endurance probably honestly might be the top three books i've heard of all time the story is basically in the early nineteen hundreds when he was just in like a ship without you know power sails around to the bottom of the arctic or antarctica i forget which one the ship gets like so deep into the cold that the lake or the water the ocean freezes around it and he walks for three months to get to like the tip of brazil so here's the job at men died men wanted for hazardous journey small wages bitter cold long months of complete darkness constant danger safe return doubtful honor recognition in event of success ernest shack for burlington street that's the job that's the job posting dude was such a good buck did you go wanted cardboard box cutter lots of amazon packages it's getting we're a little bit un wheel in the laundry room take up your shoes when you enter please bring own box cutter and don't have tools softer than cream cheese man i'm so soft i pride myself and trying to be hard and it is there is no pride there it's like why do i smell like chives oh softer for the cream cheese maybe that's all it's super ridiculous alright so we started off talking about a dear diary dude is a softest engine the softest tom to softest to eggs exit you'll find in by guessing history that's the episode that's the pod i feel like i could rude where i know i could be what i want to from at all in it like a days off on a travel never looking back alright everyone if you're listening to m you probably want to make more money well i wanna tell you about a podcast you might wanna check out it's called the sales evangelist and it's hosted by donald kelly each week donald interviews the world's best sales experts who share their strategies to succeed in sales they share actionable insights and stories that will encourage challenge and motivate you to hustle your way to the top if you're someone looking to raise your income level check out the sales of evangelist you can find it wherever you get your podcasts