I talk to Ben about creating luck, his barbell method, plus 6 half-baked business ideas

alright we got ben here and this is the real deal ben this has ben the business partner if you listen to every single episode this podcast you hear me two hours a week i probably talked to ben twenty hours a week yeah pretty much i feel like you have a hundred times more great stuff that never makes it anywhere it just goes into our text thread and dies immediately we gotta bring it out i feel like i could rude to world i know i could be what i want to put at all in it like a days on on a road less travel never look can back but i was counting before we start this episode so together we've been working together for five years now we've created nine different things i know if you've seen this we've created nine different projects that have made more than a million dollars each so the very first thing we did together is the all access pass which was a pretty batch crazy idea where i was like what if listeners of the pod could actually see what i'm doing every day to build a business and i basically was like for three months i'm i'm ninety days i'm gonna send an email every day just showing you what i worked on each of those days while i try to do x thing whatever the thing i was gonna trying to do was like one of them was like start an income e com brand one of them was raised a fund one of them was start a course whatever and so that one did over a million dollars the craziest part about that one is you were basically like hey dude i just met you or we barely work together wanna do a ninety day spring where we just figure out what we're gonna do and then tell everyone in the world what we're doing but we've never basically never worked together before then we've that worked together also we have like the what's the opposite of a romantic comedy first meeting you know like in a romantic comedy they're like walking down the street then they're like bump into each other and then the papers fall on the ground that they scoop up they look they make eye contact their whatever they're like it's a thing ours was completely different you i think you you were just a listener to the podcast and i was testing out an idea that was like these ceo mastermind group so i basically i said hey i need five or six people who have a business that does over a million dollars a year come join this group which basically became hampton by the way i sam sam had turning that to a a real business called hampton i did one group and you were in it and the funny thing was you had a business that was doing over a million dollars a year and ben how many how many customers did you have in that business one one customer been had a business with a single customer that paid of a million dollars year can you say it's over now you could say who it is yeah i was an h bush at the time bud budweiser so ben is basically like yeah my customers bud budweiser there are no other customers they pay me a million dollars a year to do this like very simple thing where you were like i don't know you were like building their sms list for them or something like that but you seemed bored out of your mind and also like you seemed bored out of your mind and i was trying to do new things and i was like hey i like this guy's got a good vibe you wanna try some stuff with me is that is that the summary of of how it went down for you pretty much i mean the only other thing is like pete covid i specifically remember like it was those mastermind and watching the jordan dock and those are the highlights of the month why did you say yes because you had a business that was doing a million dollars year i was not offering you more money than that why did you say yes to the to the offer by way i think there's something you have good instincts and i think there's i've never asked you this but what why did you even say yes to begin with i mean at the time i felt like i tried everything to figure out how to grow that business and i just had zero answers i'd been like you know it's it had been a year and it was like i've tried literally everything i can think of not one thing is working like this is kinda going nowhere i'm running i'm hitting a wall every time that was one and then two you know i thought you had a ton of juice now i feel like i text you this all the time which is tmj i just feel like you have too much juice which i felt then i feel now which is like you know this guy's is a beast this guy is like you know the next joe rogan is it tmj like the thing where your jaw hurts it's like when you too much draws to me yeah that's what i have i i i got i got a bad case of tmj too much juice so you know i just had belief in you and i was like i'm gonna take a bed and also i had felt like i just ran against the you know i'd hit the wall a hundred times in a row trying to grow that thing and it gone nowhere well i do appreciate that you you do have a shit head of belief in me which is cool we actually have this phrase we call what do we call your first believer which is basically everybody i know who's successful in life at some point had somebody who irrational believed in them right bill simmons calls at the irrational confidence guy i think there's that for the entrepreneur for entrepreneurs too which is before you've proven anything before you've actually done it and honestly when you still kinda suck somebody is just like no i believe i'm in blank check belief in you like for me that was this guy michael birch initially when i was twenty three twenty four years old and he kind of like recruited me for a job wasn't really qualified for and then he gave me he'd named me ceo he gave me his job as ceo i was the youngest person in the company and that was irrational like there was really no proof no logic no nothing but like i will never forget that and then we've actually taken that where if we believe in somebody we don't believe it in private we go tell them we're like and man will text them and be like dude like this is guy billy oppenheimer who i think who i think we both are big believers in and we'll just text billy be like i'm buying all the billy oppenheimer stock on the market right now like i'm corner the billy oppenheimer you know market right now i'm trying to build a huge position here because i am a believer in you and your talents have you seen that and who else are we kind of first believers in you know yeah i think george max says that you were one of the big one of the first believers and telling him he should stop doing an agency he should just go all in un betting on himself ish sean your old in turn yeah i was the first believer in him for sure yeah he was like probably eighteen years old to start working with him but i think everybody needs that and if and whoever was that for you you should send him a note today just be like by the way thank you for that that was huge for me and he did you had no reason to believe me but you did but i think i think more people need to do that it's like an angel investor but before money you need at least belief that you can do something right like it's actually more important as a starting ingredient than than cash initially and i think people more people need to have that like belief angel investor you you need someone to give you minutes in the game yeah know i just wanna get give me two minutes don't leave me on the bench a coach that puts you on the floor dude you were just do speaking of a basketball you were just at this fantasy camp thing can you hey explain what this was like two week two weeks ago ben goes hey i'm gonna be offline for a week i'm going to the duke basketball fantasy camp coach like the k academy can you explain what this is because i think this is kind of amazing yes so two weeks ago i basically decided to go to k academy which is coach k obviously you know who he is sean famous astute coach every year you host of basketball camp for people that are thirty five an older spoiler i just turned thirty five like six months ago so first time i could go i immediately decided to go i took my dad with me so it's me and my dad we haven't hung out for five days in the row in years without kids so we go to we go to north carolina and it's unbelievable it's basically rich dude fantasy camp it's like summer camp for for rich dudes right yeah it's basically rich dudes they wanna go back to high school where they were on the basketball team and they're competing like their lives depend on it and every other hour someone's that's an amazing pitch because i would i would happily pay ten for that right now if you could take me back to when i was on my high school basketball it like the happiest days of my life you know that's what i thought and then immediately when i got there in the first game i got way last minutes than i thought and my dad was like cussing under his breath that i should have got more minutes i was like i don't know i don't know that i actually wanna go back to high school again where i literally had the same exact experience but so we so we get there and it's a hundred and fifty people and everyone there like one for me actually it's a do the math of that a hundred fifty people what is the price of this thing it's thirteen thousand dollars alright so it's a two million two million dollar kind of five day camp basically for them revenue wise yeah two million dollars but i think everyone there it like basically becomes a part of their fund and help support duke athletics so it's great for that it's like great top of funnel for key people for a booster or alumni a sort of like a supporter of the program yeah but what i wanted to do when i went there was like yeah i love basketball it's gonna be awesome but i just wanna meet every single person that's here because if you if you're spending thirteen grand a hoop for five days you're probably rich and interesting or just rich maybe and not that interesting that's also a possibility we should explain this like i always say we're business partners what does that actually mean what do you actually do i i just got you know the way i tell people but you probably tell people differently is like three things i say it basically just try to make try to make whatever try to make the main mission happen and the main mission changes very often which is everything from make great content to make money to just have fun know i add the last part which is like we'll also not working that hard you know like i think i work hard but i think in general like i wanna have a good time and wanna also be there for my friends and family and i i'd say the fifth part is i probably spend twenty percent of my time playing basketball so i added that in last year which is you know i wanna play i wanna spend twenty percent of my time playing basketball so i i spent a lot of time just trying to find interesting things that we can attack that may support the main missions so whether that be buying a company an investment some interest content ideas meeting people so so here here's some examples one of them was let's raise a fund right this is back in twenty twenty one maybe twenty twenty we decided hey we wanna raise a fund to invest in startups we have all this deal flow let's do this and so that became the main mission for like a three month period and we raised i think something like twenty million bucks to invest into start okay great then we did grow my e com store i think at the time you join maybe my e eco com brand was doing five million year in revenue and then now it does twenty five million or thirty million dollars in revenue and so for for twelve months like that was the mission and so the funny thing is we'll just like pick a main mission roughly every i would say three to six months we pick a main mission the longest we've done is probably a year or two and we just do whatever it takes to figure that out so for example when we were doing the e comm thing neither you nor or i knew anything about e commerce and one of the things ben does is brilliant is he's basically very very good at getting insights from the audience and so what you did was you created this group called club lt tv and club lt tv was basically you put out a call you go if you own an commerce brand that does more than five million in revenue right we're at five million dollars you were like if it has more than five million in revenue come hang out in this thing i'm not selling you anything it's free to join but you gotta be legit you gotta be the owner and you have to do over five million in revenue and we're just gonna hang out every other friday i'm gonna host it it's like speed dating you're gonna meet a bunch of other e com founders we're gonna share what's working in our businesses and then every week one guy gonna stand up and say like oh here's what i'm doing with tiktok here's what i'm doing with email marketing and you're gonna learn something that's gonna instantly make if you just implemented it it'll make you more money that was the the general idea and you got like i don't know a hundred and fifty com business owners in there and like you know the first month and then suddenly we were just getting we whatever problem we had somebody in that group had already had that problem and could answer it and so it just accelerated our business learning so fast from doing that and that's kinda where i figured out this model of like i create the content i attract interesting people but i'm kind of an introvert i just like being alone i i like doing stuff like this podcast just me in my bedroom like i don't really like going out and doing meetups ups or hangouts outs or doing calls ben loves that shit and so ben would go meet people talk to them see what they're up to find a way to help them introduce them to people make connections be useful to them and in doing so they would you know every everyone out of every twenty of those people would do something that's useful to us maybe we invest in their company maybe they teach us something whatever it is that's an example of of how it's worked in the past yeah and i think the two things i think about a lot like know i wanna be useful like you know lot of this is i don't i wanna take from people it's like hey i wanna help you and like when and if we ever need anything i know they'll take my call but it's not really about that just like hey i i talked to a lot of people i might know something that you might wanna know i might know someone you should know and then two i think like i think this is a warren buffett thing which is like you can't connect the dots looking forward steve jobs steve jobs alright a lot of this is you've you know a lot of it is creating serendipity and luck and you know i just never know it's gonna connect you know something that someone might have said a year ago might randomly hit that i never thought of for the past year well we should explain because people don't know how we do this so first explain who this guy i think his name is nick d or nick d explain who that guy is and then how he kind of inspired us to do to do stuff on our side yes so nick d let's just call them nick d i like that better than d but essentially he's gary v relationship guy i think is the way i would say it so gary v obviously has tons of access owns a huge agency but he can only be so many places at once so he's basically built this guy nick and what he does is he manages all gary's core relationship so from what i've heard he basically will host a dinner every night anyone that wants to meet gary he connects them he's the main guy that's the face of gary he's front forward he collects everything he helps people and sometimes and i think a lot of times gary not even there so it'll be like gary really likes this person or these people or he wants to get get to know certain people nick will go and host an event or take them on a trip or hang out with them almost like on behalf of gary right like gary's is not even there some percentage of the time i think i think a large percentage of the time think like ninety nine percent of the time gary is not there i think it's literally everybody but the guy knows he's just like yeah gary thinks what you're doing is dope we just wanna get to know you if we can ever be helpful let let us know i heard this and this was like in sports there was this thing that came out several years ago that was like lebron james spends a million dollars a year on his body like on just treatments you know trainers food all of it like a million dollars you're just fine tuning his body and other athletes heard that and they're were like shit dude i'm not doing it and like i just kinda go to the gym or like i just use the team's guy i i don't do that but it makes total sense like if you're a athlete your body is your business like it makes sense to spend money maintaining and improving your body so lebron did that and i've always had this question which is like what's my version of spending a million dollars a year on on my body right and so when i heard that gary v has this guy nick i was like oh that makes perfect sense gary is like building a magnet to attract people who like what he's all about right that's his content that he's putting out there but he can't and maybe he doesn't even want to just constantly be meeting people that he's attracting because it's too much this audience is too big so of course it it sounds crazy to be like he hired a guy that just hangs out with people in his in his orbit and i was like yeah that sounds a little weird but actually this obvious and logical and we should totally do that and i didn't hire you in that way that's not what but you do you would do end up doing that because you're extroverted you actually like you get a lot of energy from texting people talking to people like like today how many people or like in the last twenty four hour twenty four hours how many people have you texted i mean you know probably like seventy it's a it's a ton like if i look on my phone right now how many people do i actually text on a day to day basis there's my wife there's the lady who were getting our mortgage loan from my dad for father's day yeah there's like the seven people max that like i'm talking to in a given day and even that i'm pretty bad at replying whereas you just love doing it you do it all the time in fact you had this like little phrase you're like i i was like you know what's the secret and you're like i reply bro most people just don't reply i reply ben he replies that's what he does and you also check with people and see like what they're up to what how it's going you congratulate people all the time on what they do you have these like the little things that just kinda keep people in our orbit so that's one thing is is learning from that the other is we took luck and we actually made it like a business metric that you measure could you explain the the luck system and how we do that yeah so the core idea i think was basically okay if we're gonna spend a ton of time creating look that's gonna you know surface in a ton of ways maybe it's gonna surface in content maybe it's gonna surface in an investment maybe it's gonna surface in a future business you gotta track it know i i it's really easy basically to say oh i'm every everyday i'm gaining weight but i never get on the scale because i just don't wanna look at it and then i just gained ten pounds like it happened so fast but if i'm on the scale every day i'd never gain any weight and what i mean by that is i basically decided okay i wanna track what i'm actually doing and what i mean i wanna track what i'm actually doing so every day i wanna say okay here's like the five or six things i did today that i think will create some look and then i wanna actually see did anything ever hit in any way looking back so an example might be okay if i pull up my spreadsheet i found this tweet that then became a great piece of content for m m so you know another example might be okay we ended up getting into this deal that was because i chased this guy pretty aggressively to get into this round and then we wired him so like you know an example would be you know one thing you're great about is you're like happy for other people i think a lot of people in the entrepreneurial game get better as other people become successful you see that oh they hit this revenue and your actual reaction is either like fuck you know we're we're way less or or or you know whatever that's not gonna last i think there's a lot of that bitterness people don't really say out loud but in general i think that's a a pretty common reaction for people whereas i've i've been around you a bunch do you actually have the opposite if something awesome happens for people you you literally are like oh that's awesome congrats so you'll do something like somebody hits a milestone and you'll send them a cake with like the number on it and and so you do these like random things that seem to be like i don't know unproductive in nature like know you you took fifteen minutes to like design a cake to send this guy but then that guy calls you thanking you and then you catch up with him and he tells you about this thing that he's doing and you realize like oh for our basketball event i didn't realize this guy actually knows the owner of that team we could ask him for an intro and like you create luck through just a bunch of these different activities that you're doing other simple examples would be like you are pretty willing to just refer people like you find out that somebody's looking for x you'll take an hour and go actually like hunt down a referral for them and go find them the the agency they're looking for or the person they're looking for and like make the connection you'll do it same day for that person it doesn't seem in the moment like there's anything to gain in that for us but it builds so much goodwill that of course like there's business karma it comes back around and so what we did was we looked at alright in the last two years what are all the best things that have happened and then if you kinda trace the the twenty three in me that the ancestry dot com like what led to that so we have this one business that's just going gang right now it's we haven't announced it yet but like you it's we just crossed ten million and in and arr profit bootstrap in like less than you know eighteen months and that business is amazing but if we look at well where did how did we get the key customers for that where did we get the intro for that where did we hire that key talent for that each one of those came from basically been doing random shit so we decided the peter dr mantra what gets measured gets managed let's actually treat luck like something you can actually manage could you measure it if you could measure it would you would that encourage you to do more of it if you did more of it would more good things happen the answer so far for us has been yes even though this is kind of a nerdy thing this is like when when sam talks about how him and sarah do off sites and have like o okay rs for their relationship and you're like oh dude did you kinda kill killing on the romance here it's like most people treat luck the same way where it's like dude just let it happen and and we actually treat like creating luck as a skill like luck is a thing you can actually influence how much of it you're gonna have in your life and and then we we kinda celebrate you doing things that generate more and more luck for us i also think it makes you just think about the things i'm learning or seeing because it's like i write it down if i just keep it in my head one you never hear it it never goes anywhere it's pretty easy for me to forget but if i write it down it's like oh that actually was interesting or this story someone told me would actually makes sense to tell in the podcast or we should follow up on that so i think that helps a ton to it also changes your decision making like sometimes you she'll be like oh should i go do this like you you went and flew out and hung with jesse for like a couple of days there was really no like we weren't trying to do a deal with him we weren't trying to sell him on anything there's no there's no agenda he's awesome we thought he was awesome he was like hey you should come hang and you were like you know people just say that as like a figure of speech like oh yeah if you're ever in town hit me up whereas we were like well i think doing that will generate some good good things good that increases our luck quotient if you do that versus if you just sit at home for the next two days so ben books a flight goes hangs out with them for two days sure enough while you're there the conversation leads to different like you know different good things different either learnings insights opportunities whatever it may be and i don't think we would maybe have the the green light to to shoot our shot as we do now now that we actually like made it one of our like kinda of goals is to create more luck and and actually our goal for the year is ben's gotta create a hundred lucky breaks and so he keeps track of the hundred lucky things that go our way and in order to do that you gotta do like five hundred or seven hundred just interesting things that might generate those hundred lucky breaks yeah will say jesse there's a proud member of the tmj crew too much juice so if you're in if you got too much juice you know you get a round trip flight from me immediately if you're in that class explain your your barbell thing because i like this this i think more people should should do this and the way i operate is basically two things either i'm constantly i mean you know my phone is just constantly texting people with things i see so it's either okay we're constantly talking via text or i'm but in a very lightweight way right like it's very light communication you're not sitting on a a forty minute zoom call with them and i do say i do go by the i reply thing although since i told you that and since i think you said on the podcast every time i don't reply i feel very guilty because yeah sometimes i just sometimes i forget or sometimes it's just hard when you you know we you have a tax and then and then you know and then the barbell is just go spend more time in person with people so i haven't done it as much as i want to but i i think longer hangs i think this is also david center idea which is you do longer hangs i i think k was the one who told john hogan from technology about other t vpn he was the one who told us this idea or he said it out loud at least to me and it was like the middle zone is death it's depth by a thousand zoom call so like a forty minute zoom caller the forty five minute zoom call is it's basically the worst of both worlds it's like kinda takes a lot of energy to do it but you don't really build up much of a bond or relationship in it you don't even get into much depth you would rather be like just quick funny memes and text or sending tweets to people just to kind of like very lightweight takes you ten seconds or go hang out with them for you know five hours just go fly to him and hang out with them five hours or go drive up there and go go go grab lunch go for a walk and then you know have a coffee and like if you do that you actually get like way more of a of a connection and a bond and more insight more it's a different type of hang and it's actually it sounds like it's you know it's the equivalent of ten zoom calls but no it's like the equivalent of like two hundred zoom calls when you do it right and so you wanna spend your time on either end of the the barbell the lightweight side or like go really in depth there's a good example of this by the way chris saga used to do this i don't know if you know the story but he he was an angel investor and he moved out of san francisco which at the time made no sense it's like all the angel veterans in san francisco that's where all the start were but he goes you know what if i'm in san francisco i'm just constantly playing defense i'm just taking all these random coffee meetings and kind of feels very surface level it's just does it's not differentiated so he moves to truck which is near lake tahoe he buys a cabin he he gets a second cabin like a guest house right next to his cabin and what he did was he would if he found somebody who was interesting he would like make a bigger effort he would invite them to come to stay for a weekend in his cabin and let's hang out and founder was like oh that's cool i'll go to like tahoe that like that sounds like fun and then he would spend like forty eight hours with this person they're in the hot tub together they're skiing together they're talking they're drinking they're eating they're they're cleaning up they're doing all those different stuff and by the end of that like they actually feel like like good friends not like you would get at a coffee meeting plus he would really understand their business and this is how he got into the uber deal and how he got into the instagram deal was he invited that founder of uber to the founder of instagram to come hang out for the weekend and it was in that weekend where they kinda like solidified the bond he understood the business in depth he knew really how good this founder was and what they were really made of which you couldn't get in a twenty thirty minute coffee meeting and he knew to to back up the truck and invest and i think it's also cool that just go out people and see how they live i think we've talked about this a lot it's like you know you go see how someone like moe p bra lives when we go to his house and hang out with him and you can taste their lifestyles and decide whether or not it's actually interesting right by the way i'm looking at the sheet right now this is a great example your mission was to grow m m at one point so you're were spending a couple of months trying to grow my first feeling and you were like dude you guys don't bring enough guests on the guest episodes do well you you and sam were pretty lazy you don't like to reach out to guests and so you're just like you know it doesn't really happen so you went back you looked at the archive and you're were like alright let me find somebody who was awesome on the pod before bring them back and so you found that jesse was on a year or two ago but you tried to get him on he didn't reply he didn't reply again and then you saw that he had like i don't know his his calendar or his book was coming out if you basically bought a hundred of them proactively and you were like hey i think your calendar is awesome i bought a hundred of these and i'm gonna give him away on my first millions you know just keep doing with what you keep doing what you're doing this is great he replies to that because he's like oh dude somebody just came and bought a hundred of my product because they think it's awesome like thank you you know i appreciate that and and by the way yeah like i'm happy to come on again and then he comes on the podcast and it reign ignited maybe a relationship that was kind of dormant and you've done that a bunch where you'll like somebody comes out with a product you buy it you hype it up you celebrate it and then that makes them feel good and then that leads to like good things but all this stuff is like pretty unpredictable when you're doing it but it works out yeah i i think like you know it is important to say none of this is transactional you know kinda do this again goal is to be useful i wanna help people again i think we all win together like this is not a zero sum game you know we help people they help us etcetera so it goes yeah yeah exactly and also you know for every one thing i'm saying that led to this there's eleven other things that didn't lead to anything and we're totally fond of that it was just fun to do it was nice to do so we did you know that's all there was no expectation of something happening except for you just know like hey if i do a bunch of great stuff with great people like good things are gonna come out of that so that's the that's the luck thing you sent this doc with other stuff on it i wanna let's talk about some of these other things alright i know normally basically you always do business ideas but i feel like you and i talk business nonstop it's just constantly business ideas so i made a list of things that i wish existed basically stuff i wanna be customer number one of that i wanna talk to you about and show you and see what you think so things that things that don't exist today but you kinda wish you loki wish existed yeah and you know i'm an early adopter so someone someone makes these i'm gonna buy them ben tries weird stuff you'll be like oh i'm eating this peanut butter that's made out of caramel only and i'm like what and he'll buy any product that's like weird but there's a chance it's amazing most likely sucks but there's a chance it's amazing so i'm guessing these ideas are gonna be like that probably weird probably suck but there's a chance it be amazing am i right on that yeah and mean one out of ten hits and you know hey i'm glad i tried ten random of peanut butter protein things you know alright so this is ben's random wish let's go so i've got i've got three ideas i've got ten ideas but the first one i'll give you is cord side seats so whenever obviously you know what courts side seats are whatever you're watching an nba game they always show you know if at the knicks games they show timothy cha every time going nuts with kylie jenner but i just think there's way more to do around courts side seats let me give you three i'd i have three courts side seats spin off ideas so one okay i wanna make a youtube channel or basically all you do is buy courts side seats and you interview someone courts side every game goal let's figure out what do they i do how much money do they i make how do they make their money and all you do all you to do is buy a court side seat and you immediately and get someone every single game what do you think okay so the upside is you get to be courts side so worst case scenario your youtube channel fails but you got to go courts out at a bunch of games it does use that that thing that seems to work which is on tiktok people go and like stop like a rich person in their car they're like hey just nice car man i just wanna ask you know what do you do and then they say something and it creates like you know this one minute thing that tends to tends to go over viral people like that stuff so you're basically piggyback off of that but the investment here is pretty substantial right like how much is how much are courts side seats anyways like how much would this cv cost to do forty there's forty what four forty court for forty home games a year so what do you spend to do this it probably depends where you're doing i if you're doing it in orlando you're probably spending a hundred grand if you're doing in new york you're probably spending four hundred grand five hundred grand which you could probably go get like a fan dual or seat geek or somebody upfront to to sponsor you for it this and be like hey look i'm gonna you know this is the this is a concept i bet you could pitch them enough to be like this is gonna be kind of like a a show where you're the main sponsor and i think this will do really well i i kinda think you could get it paid for for you don't need you don't need all of them made for it but like enough to do four or five and then once you get some views then you can kinda go from there there's not a bad idea and then the the tan the tangent i have on is like why are they're not courts side seats at the apple demo day y c demo day open like why is timothy cha not sitting courts side there like they should definitely have timothy cha or whoever larry the right like you know like pretty much any event it is kinda interesting to know who's who's up upfront who's there who came i i'm kind of interested in that you know what i want is not the interview though i just wanna know literally like this is my version of linkedin like whenever i'm watching a warriors game i'll basically pause the screen and i'll try to like do i anybody or who are these people that are sitting there because it's kinda like my first million like all those people have some interesting success story right you don't get to be courts side without an interesting success story and i wanna know who those people are like i were to pay i'd be yeah i'd gladly pay twenty bucks a month if somebody was just photograph who's courts side at the games and then just telling me what those people who those people are and what they do like it's my version of like paparazzi or tmz that i actually give a shit about it's like this weird mix of like business and basketball very niche but i would do it yeah the other day it was like a highlight of my week i was watching the thunder pace game and i saw a guy that we know on twitter sitting court side fist pumping mike beckham from simple modern i was like damn that's cool yeah i saw that that's cool alright what's your next half big idea alright so the next one i call lunch bounty before we gotta buy lunch bounty dot com so the idea is basically this you've seen things like you've seen these social networks where basically you can buy all your tokens are available and to claim them you get a hundred thousand dollars right that was bit cloud right yeah and then we've heard these stories of people where they spend you know thirty thousand dollars a hundred thousand dollars to go get lunch with someone like i believe warren buffett warren buffett or i've heard stories where people used to pay thirty five thousand dollars to get dinner with peter t and it changed their entire life but there's no real marketplace to find those opportunities like maybe you'll occasionally find them on ebay or their twitter i wanna create a marketplace that's basically like okay if there's a hundred thousand dollars sitting here and bill ac all you have to do is hit yes and then your lunch is you know ben is willing to pay a hundred thousand dollars to get lunch with you and just to have a marketplace where it's just one a one hour lunch and someone can basically preemptively bid on how much they're willing to pay for lunch with x i like this this is x when you first said i didn't know where you're going with this but this is actually kind of an interesting simple idea by the way i think the right the right lens for this is these are non serious business ideas we have a bunch of serious more boring business ideas but these are just like fun ideas and the key to this one by the way is charity like key is like everything is a charity yeah exactly so you need basically and are you saying do it permission so like are you saying you'll go you'll just put up bill lac lunch new york you get it to fifty thousand dollars or somebody who wants to go have lunch at bill black and then you basically are telling bill hey by the way we're auction this off it's at fifty thousand the proceeds will go to your favor charity would you be are you willing to honor it you willing to do the guy doesn't get charged anything if you don't do it and you're basically gonna like publicly pressure them to do this to get it off the ground yeah exactly if that's the exact idea you know it's sort of a gray area but how mad are they really gonna be you're raising a bunch of money for their you know charity of choice i think you could do this i think you get away with this i know will gets to do this not not long ago i think you do like a twenty thousand lunch or something like that we know that money provide paid six hundred fifty thousand dollars to go to lunch with warren buffett if you just think about like if you had let's just pretend you had two of these a week right maybe you have it as like a successful person and then maybe a a either an actor celebrity musician or like an athlete something like that but even two a week and let's say the average one of these would go for what like you think twenty five k ten to fifty yeah twenty five thousand dollars get ballpark so you're gonna raise basically two and a half million dollars for charity if you could even just do two of these every week yeah i think it's i actually think it's a good idea it is a crazy idea but i think it's a good idea yeah exactly i think you for trying to do like funds slash social impact this is kind of an interesting idea and by the way you would end up meeting all these people because you created this like whatever this thing is the the the lunch program yeah exactly if that's my idea yeah alright what else you got well do this one everyone needs their bi bag i'm surprised you even know what a bi bag is what what do you what are you thinking here i don't know much about bur bags other than it sounds cool and i think it's really expensive so what for me what that was is one of my buddies started this company called stock x and he called me i don't know a year ago and he was like dude i was starting a new company we make these awesome collectible and what we do is we basically the website is i think ghost straight doc com and what we do is we basically make a figurines of fame we do licensing deals we make figurines of famous people very similar to this thing called cause k w s so and by figurines are these like small figurines or they be what what like the plastic i think he makes both but for this specific one he calls me out of the blue six months they're i think they're class plastic a mix of everything but six months ago he calls me another the bully goes dude i know you're a huge phoenix suns fan i've got something just for you i was like what is it you're calling the right guy and he goes you know we're mate we're doing a special run of six foot tall figurines it's like oh i have no idea where i'd put a six foot figurine that's i think made out of like nut cracker that you put at the door right like like like i have no clue but hey you got the word phoenix suns and like honestly might have sold in the already and he goes so it's we're doing a special run it's only only a certain number of nba players and we're making a devin booker so a six foot tall devin booker figurine and you i was like alright how much like you i guess i've been looking for my broken bag so how much and yeah goes ten thousand dollars which you know i i don't think i've spent ten thousand dollars on myself really on anything you know outside of like you know investing in bitcoin i can't think of the last time i spent ten thousand dollars on something yeah and i don't didn't even think about it i said yes immediately and then later i told my wife and i was like and by the way this is like a one of one or there's like gonna be thousands is a one of one so i'm the only guy at the devin booker and you know i don't know what i'm gonna do i mean it's so i'm the only guy the devin booker and i was like okay it's gonna be cool because maybe one day he's gonna call me and gonna be like dude i respect that you own the other one of one like that's cool devin booker gonna call you that's the dream the dream is that devin booker gonna call facetime one day and be pretty fine hey man i heard you bought that put figurine of me yeah exactly you wanna be friends that's what you thought it was gonna happen i mean that's a terrible for now that i say it but that's what i was hoping for right and small part of you and then i told my wife i was like yeah so i got this thing coming in six months i don't know when it's coming but like from a buddy but you know here's the good news here's the good news it's a six foot tall figurine and the even better news is that it was a gift but the you unfortunately like i left out the fact that it was a ten thousand dollar gift it was a gift so you know it's kinda letting me know my new take which is like like here's you know everyone needs their broken bag so you know the idea is basically like empower everyone to make that crazy purchase it makes absolutely no sense it just you know it's just called a gift you know tell your wife it's a gift that's tell you why to get it's a gift that i bought for myself you know you yeah i think you might be honest of right so collectible is now a bigger bigger space right we one of the investments we missed on which i think still kinda eats it us a little bit is whatnot we had the ability to invest in whatnot pre early on we tried to the guy was like i don't know there's not firm of the round and we didn't really push it we're like okay well we hope you know let's we want we want to and then we didn't really follow up it's now how much is what not worth that i think at the time what not was like valued to fifty or sixty million dollars i it's thousand five i think it's five billion dollars now five billion and i think they just said that they they've done five billion in sales on their if you don't know what what whatnot is it's basically you open an app it's a live video of someone basically opening up like a pack of pokemon cards or nba trading cards and they're you basically you buy it so you push a button you apple pay you could buy the pack and he'll be like oh sean alright sean you bought the pack right man good luck it opens up the pack in front of you shows you what it is and then it mails you the cards after the fact so you kind of like you just shop live and then they open the pack you see it's like a lottery you see if you win or not and then they mail you the thing after the facts it's kind of like a crazy idea but it's all collected and they've sold five billion dollars in the last i don't know twelve months or something like that of collectible so like people are getting their bur bags for some people it's pokemon cards for some people it's nba trading cards for some people for you it's your statue of of a devin booker for you know for your wife it might be an actual bi bag i think the question is who doesn't have their be yet so like basically what niche does it and we have a buddy that is going pretty hard at tech collectible so he's trying to buy like the original macintosh or like you know a piece of the first spacex falcon stuff that there's not really a market for now it just feels like random memorabilia but i think over time tech has become so much more important in culture right like growing up tech was a side thing but now it's like you got movies you know like the social network and everybody knows who these ceos are you know who zuckerberg you know who elon is they're like the most followed people on the planet in some cases i think that tech collectible is gonna be a big thing and our friend is doing this i'm i'm sort of jealous they're doing this because i think this is a smart idea yeah i think that's a great idea but i am curious what's your working bag like what what have you buy i like do this insane what is the definition here so it's gotta be something that's totally irrational right like it's not about the utility of the product like i bought a piano but like i bought a piano i play the piano it's an instrument like yeah i could've have bought a cheaper one but i bought a more expensive one i i think that doesn't count i think it's also gotta be kinda like status or collection driven and i don't know if i'm a collector i'm not a car guy not a watch guy you did buy a crypto poem like you know three years ago i did i did but i didn't buy it i mean we bought we bought that just as like a marketing gag for for milk crow we didn't really it's not like i actually was like oh my god i love the art yeah it's never been a thing for me yeah you know what i would do i would do if musicians did their version of bi so like if a musician was like hey we have like a kind of like a one of one collectible maybe it's a recording or it's a freestyle or it's like a a variation of the song and they're only gonna you know they're they sell one of them and you get to collect it as a piece of art that's music i would be pretty into that i think that's pretty cool maybe m founding needs to come up with its own broken bag that we can offer the biggest number fans six statue of you dude alright what else you you got any other good ones what's your best one what what's your what's your best idea okay i think my best idea i've got a bunch of good ones but i'll give you a great one and so i think yeah know i've been thinking a lot about when you're post economic which i am not but i hope to be at some point in the future the define post economic what does that mean people don't know that you know basically if you've made over ten million dollars and you don't have to work what are you gonna spend your time doing like i would say post economic is when you no longer make decisions based on money that's both spending decisions like you decide what you want the price doesn't really matter right and this happens first at like you buy walk at chipotle you don't care that it's two bucks then you buy you can go to any restaurant by anything you can go to any store by anything and it just levels up from there you travel first class you don't even think about it you travel private it you don't even think about it like spending is one side and then the other side is earning meaning you decide what to do with your time not based on how much money it's gonna make you that's to me that's post economic yeah so like once you're there you could you basically you have all these nice things and you just quickly get used to them it's like you move into a nicer house after a week you totally for you just don't even you know for lack of a better word you don't even care right it's like yeah i'm used to it get a nicer car so i've been thinking about like what are actual experiences that change every like you that people want i think when you're there one you wanna feel you wanna feel pain again like you kinda wanna go back to where you were when you were starting something but when everything was hard and you wanna feel pain so my big idea is survivor so we all you know obviously you know a survivor is basically tv month long tv show where you go in the middle of nowhere and you have to compete but imagine a world where we basically created in the island where you have to pay a hundred grand to go compete in a real life survivor so you get dropped in the middle of nowhere for a whole month you pay a hundred grand to be there and the winner you know the winner wins money but the whole idea is basically at actual survivor that you pay to be there all your friends and family can watch it's live streamed and it's purely for when those people are post economic and you know they're sick and tired of flying over the world they're sick and tired just staying at random hotels like you know it's just not that interesting i go back to square one and go be beyond survivor you know i think when you first said it i was like oh this sounds kinda dumb but actually you know we have so many friends that basically sell their company and immediately start training for iron ironman right or triathlon and actually if you wanna get in great shape like or like an ultra race right where where you're like gonna run a hundred miles or fifty fifty miles or something like that and you know like marathon and ultra racers like they're in good shape in one dimension but it's not actually like good for your body like they end up just kind of shin and just sort of destroying their body a little bit they don't get in like very good aesthetic shape to do it right you don't like put on muscle you kind of like skinny yourself out but they do it because they wanna do something hard and you're right you kinda of feel alive and you feel tough and you got a story to tell and you challenge yourself and like you do this like voluntary hardship cold plunge same thing voluntary hardship that you get to show and so i actually think that you're probably right that there's a number of people who would sign up for like a combination of it's a digital detox right because you're not gonna have your phone internet you're gonna be totally disconnected it's hard and so you're gonna get that like hardship experience without having to like train to run a long race and i think it's like transformative right of passage type of thing which it seems like people need more and more now that like the whole world is so easy you push a button and someone will like literally deliver a platter of nacho to your door from door dash right like the life has never been easier in one sense which creates a craving for hard but if hard is not natural then you have to sort of create an artificial hard and i think that's what this is it's an artificial hard i think that's why people like this david go jo willing like think that's why people gravitate towards that type of stuff because there's some itch they're trying to scratch and it seems like you're saying here's a version of that pay fifty or a hundred grand and you're gonna go for what did you say thirty days i yeah thirty days that's all it takes thirty days and you have to survive just with your own bearing necessities on an island yeah and you know this works you take to other franchises here right like love island it's like don't go on match he's match this is actually just like branded as part of the game as part of the show is what you're saying i'm just saying you take all these all these popular through the reality tv shows and people just go pay to have their own versions of them because it's better than you know dude do love is blind i swear i can't believe there's not just like a love is blind tour going around city to city where people who are single and see love is blind they're like alright i wanna do it i wanna go the pods i'm gonna meet somebody that way and i'll spend you know basically three or four days doing this and then come out and then night date that person you trim the like marriage park because that's the drama for tv that doesn't make any sense it's like oh we propose and we have to get married in twenty days like you could take that part out but just the like the pods experience if i was single i would want to do that and that's of an insane thing i can't believe that's not on tour i mean i for realized survivor i'd pay a hundred grand right now to go there and you know basically like was just like you failure grand i could just drop you off somewhere dude and now i'll pick it for thirty days yeah know i i think that i think like reality tv done well for people that wanna pay for that is a great idea it yeah it creates the desire and the curiosity of like could i do it how would i do it right like and so if you just made that accessible to people yeah for sure for sure people would wanna do that and and by the way is this like are you saying this a business or what are what are you saying here i'm saying it's a fun fun maybe it's a business you know maybe it could be like the new tough mud it's like you know back in the day when tough mud was pretty big maybe it could be the new tough mud it's just a five ten day experience you know maybe yeah yeah well i think you gotta bring the price down i mean hundred thousand is really it's it's very high i think you really i think if you did this for ten thousand dollars this might work not to not to cheap your idea but i feel like you could get some scale with this thing because does it cost you to run it it's like you just need like a medic then they're gonna be like twenty people doing this together they could live as a tribe but in fact it's probably better as a tribe and not you on your own right yes probably way better like your five friends as a tribe in there are you doing the whole thing or are you voting people off no it's just thirty days of survival now you got you're voting people off i think you guys the whole thing okay gotcha think it's the whole thing it's alright awesome you got some more on here so let's do cool carpal tunnel brand oh i know what this is yeah so just then put your hands up right now if you're on youtube so ben right now he's powering wearing this i've never seen ben's right hand because every time i get on a cold with ben he's wearing this michael jackson glove this absolute o j str glove on his right hand at all times and it's because you had like a carpal tunnel issue it's just wearing that all day honestly i don't even know if i have carpal tunnel anymore and just used to wearing the glove and i like to fit so i'm like oh yeah people make cool batting gloves for baseball just my thing now you know now we just need cool bat cool gloves for working like where's is the cool carpal tunnel brand so okay so so i just like explained this you started having pain you ruled how to fix it and then this came up i mean i think it's like one of those web empty things though it's like oh one day i was like my hand feels kinda weird when i'm typing maybe i've got bad form and then you just go down this whole thing and you start watching youtube videos is about oh maybe i've have carpal tunnel and then i went to amazon and i probably bought it's spent five hundred dollars on fifty pairs of these gloves that i now wear every day we were talking about touch the other day with harley from shopify and the thing about touch is they took a very boring sterile category hand sanitizer literally sterile and the founder rebranded it remade it into something that was kinda sexy kinda cool smelled good and then they started collab and made made the designs look good they started branding collaborating with disney and others and licensing the ip and i think about like actually all kinda like braces like you know basically like you you're talking about your wrist brace your wrist glove i have like a knee thing there's like arm sleeves there's like you know a lot of people wear these because they have pain and they're they have plant fa they have knee pain they have elbow pain they have wrist pain they have frozen shoulder whatever it is and actually all of those are very ugly and very sterile looking similar to hand sanitizer and you're you're probably right that somebody could just make a cooler brand in that space charge more for it but like if you wanna it's it is fashion it doesn't have to be ugly it is a thing you're wearing why not make it look better and see what what comes out of that yeah i mean i think it's a note i think it's a no brainer again i kinda wanna hide this glove when i wear it but you know hey like it's no brainer yeah but although i don't know what glove would look cool on you like well what i do to that glove to make it not look like you're wearing the michael jackson glove i i really know and if it was a different color would that really change anything it's hard to say i think it needs johnny iv like you know if we had if we had five billion dollars we could get johnny iv on it alright what else should we talk about i've got one more that i think we should hit which is seeing at the top of this episode we were talking about how i went to k academy you know basically when spent a week at duke basketball competed really hard and c deal the cool thing about it is coach k was there the whole time he's sitting there he doesn't talk much he doesn't talk much but he does give like two or three speeches and you he said one thing in his speech that i wrote down that i thought was really good i said two things one of them is part of the half idea the other was just interesting he said you know at duke we pursue moments which i wrote down because i think it's really you know basically he's like everything's a moment i wanna hold these moments that are awesome so you know when i kinda took that said alright i wanna pursue moments i think that's what does that mean sounds cool what do really would mean but like what's what's the example of that what do you what we mean by pursue moments i think it's basically just like be present and like you're looking for like very and enjoy very specific things and remember those things but also i was just like that sounds cool it's like a cool thing to tell them mom know i do like pursue moments i think that like know i think about like whether it's with my kids or it's like you know yeah you're gonna do a business for five years that's a long time and like if you just if i probably just told myself that like alright i'm just trying to pursue this moment what's the moment i'm trying to pursue or like if i'm in the moment really pursue it really go really go for it and lean into it i think i kinda like that alright i mean i buy that go ahead and then the second part i was like you know he was talking about how he worked with kobe and you know he he was basically talking this story about how he he made kobe cry before they played him like this usa gold medal game i thinking two thousand eight when they beat spain and he was talking about how he motivated him so i went around and like you know at this k academy everyone there is like an ex duke player so like there's fifty ex duke guys just kinda walking around that you can talk to so i went and ask like five of them like you know what it what was coach k so good at like what what was the a plus plus that and never everyone says motivation and i know you're like a motivation guy i know you're a tony robbins disciple and you know everyone talks about how he just made these incredible custom videos so it'd be like alright if we're before this game he's gonna bring me in and he's gonna have this custom thing that he built just for me just a focus on you know my hustle or my intensity so i kinda had this idea which is like coach k in a box which is with ai could you essentially make something that does custom motivational video is based on all these inputs that exactly you need today so it's like okay if i wore this device and a new everything about me i just want a custom motivational video right now for this work workout i'm about to do or for this sales call i'm about to take so that's the idea like coach k in a box and i know you have a bunch of thoughts let me hear him well when i was at duke my roommate trevor was trying to walk onto to the basketball team and he ended up being the last guy cut so he didn't end up getting on the team but he was a manager for the team for few years so he would tell me all the time about coach k like yeah what is he doing all that and i had the same question like you right like this guy's the i think he's the all time winning college basketball coach he was the men's he's the olympic basketball coach for for a long time so okay he's a goat okay so you know i think you asked the right question like what makes this guy so great because i wanna learn from that i wanna learn from the goats and trevor told me he's like dude he would do this stuff in the locker room so what he would do is i thought when a coach gives a motivational talk it's they walk in say alright everybody listen up like we got a big game we wanna you know get out there give it a role are you gonna give it your all yeah no let me hear you say it yeah i thought that's what it is no no no here's how it worked he was like before coach k enters the room they dim the lights they would turn on the the big screen that they had in the locker room and it would be edited video like kinda like what a sixteen year old kid on tiktok would make and it's basically a splice video that was like let's say it was them playing the last time they played this team but then inter splice was like footage from brave hart it'd be like with the speech at brave heart the war scene splice did with the game and you're like oh kinda cheesy but they're like no no trust in the moment the shit hit hard it's like the music the sp saying the speech the the footage of you and then at the end literally coach k came out face painted like brave heart roll the ball onto the ground and c is old like he was like in his seventies he had like double hip replacement and he would dive on the ball and like basically like like you like the the ultimate sign of hustle and basketball is diving for a loose ball and he would he would run into the locker room face to dive on the ball screaming and be like at bailey like let's fucking go kill these guys right now and people would be like whoa like it was total shock value for the team and he would really light into them and get get into them on that so he would do the motivational up videos and then last time we did or two years ago when we did our our basketball camp that me and you do we call it hoop group but we basically take twenty five or thirty of the most like ambitious founders we know like this just like i don't know half people there are billionaires but they loved a they love play basketball and we went to go visit duke campus and we played in duke stadium cameron stadium and when we were there we were asking one of the the x players who's now a coach we were like can you tell us a great coach k story and he did he goes i was on the team i was a captain and i had a bad game and after that bad game the next day at i practice i thought maybe coach k would kinda like rip into me a little bit or tell me i needed to play better that's kinda what i expected and you know if you do what people expect you don't really get much of a response right they're they're ready for it's like somebody who's they've they're tense up you can you can't really like you know push them over they're they're ready for it and so he he he's like he doesn't say anything during the practice to me doesn't talk to me and we're practicing i'm kinda like he didn't didn't say anything and then he calls me over to this room and they have this film room where they normally like review game footage and he's like that room has like six tv screens or eight tv screens in the room and i walk in and it's on my faces is on every single one of the screens and it's just me and him in there and it's it was a basically a slideshow of his facial expressions from the last game and it was just his face kind of whining i didn't get a call being bet being i missed that shot kind of being bummed about it i got taken out of the game i had bad body language there and then in the second half started i having a bad game so i was just kind of you know i was checked out when we were doing the team huddle and then again i foul this guy and i disagree with the call and i'm po i'm doing this with my hands being like oh come on man if they froze it on that screen and it he goes coach k looked at me and he goes if i ever see the palms of your hands again you will never play for this team again he's like i don't ever he goes you're a captain you're a man you're a leader leaders don't look like this they don't beg and wine and po for something you know like you need to carry yourself like a leader he goes i don't care what you do i don't care if the ball goes in or not but you will not act like this again and he goes dude that burned into my skull like he's like i just i would never do that again and i thought that was an incredible story i was like dude this is a whenever i talk to people about like oh what's it like to work with elon or steve jobs i'm looking for a story like this what do they actually do that's different than something i would never do that i would never think to do but it makes sense when they do it that like holy shit yeah that would actually like shift the way that somebody operates and somebody works i couldn't believe that story do you remember that one yeah it's insane and that's a like that's what i want i like okay he's a good motivator but like tell me the stories that like i wanna like i'm a go we should just go write a book where you go get twenty five coach k stories that are just about how he motivates because it's insane yeah exactly and also just kinda makes you think like damn i wouldn't even think to do that like how much you know the there's no rule against something like that but like what a it just feels against the norms but i guess like as you build up your own credibility it's almost like lean into that power and basically use your credibility like he can kinda say anything he could do anything kinda of crazy and get away with it because he's coach okay i guess there's a method to the madness i wonder like i wonder if he was doing that stuff early on and i wonder if he got more bold about it as he went along but i'm with you dude if i had a coach cam my life would be good i don't know if i could do the mode motivational speech because like i think part of it is you need like the b roll needs to be me like planks bolt like the b roll of me just like typing emails like writing a document like i don't i don't think there's any you you could play fort minor on that track it's not gonna do anything for me and my in my i don't know yeah and also there was this one story like you know a few years ago the heat had that miraculous run of the finals and i specifically remember this moment where this guy bam at of bio like up there at the end taught you know like interviewing him because he's the eastern conference finals mvp and he's just he gets on the mic and he goes dude donna has had this insane video for us that changed how we approach game seven when they beat the celtic and i spent the past two years like trying to figure out what that video was so at this camp but the last thing about k academy is i i went up to justice wins low who played for the heat and i was like dude what do the heat do to motivate like what was in that video he's like i wasn't was on the team then but i could text him guys he's like but i'll tell you now it is exactly like the thing you heard from coach k it is gonna be something so custom it's gonna be brave hard it's gonna be fort minor it's gonna be like they're pulling out all the stops and you know it's like in that setting and ever since then i'm like dude i just wanna like next hoop crew but i just wanna experience that for like ten minutes that's my only ask know oh that's too good i love that story yeah i i really love that story that's like that's in my like hall of fame hall fame of like you know motivational stories what else you do wanna do anything else or we we're gonna wrap up let's see i think i think we should wrap on one final thing which is you know earlier we were talking about club lt tv which is awesome you know i think we had a hundred fifty two hundred people in it back in the day meeting i think once every other week to talk business mute each other you know i think we should bring that thing back in some way what do you think what would we do so we don't i don't think we need to do the e com version of it anymore i so here's my here's my thesis pieces is a very fancy word for what i'm about to say so let me let me bring that expectation down then m mfa has roughly a million people who listen to it maybe not all regularly but that's like kind of our reach is a million people who are all entrepreneurial they're all what i call like entrepreneurs with a sense of humor i said who i think we attract people who are entrepreneur entrepreneurial with it and they have a sense of humor and so my my thinking is i'm never gonna meet all those people honestly i don't really wanna meet to a million people that's not really my goal however the top one percent of our audience is fat is like a fascinating group of people right they're very interesting they you know it's gonna be like people who are like ceo a public companies it's some dude in you know wichita who's got a forty million dollar like chemicals plant that he runs there's a guy who's got this like tutoring business side hustle thing that's whatever there's a bunch of interesting people in that top one percent i think what would be dope is if we did club lt tv again which was like your thing you would curate it was a curated group i think that's key because you want everybody else in there to be somebody you're happy to have met right like that's the goal take the top one percent of m listeners and then basically do like what like a happy hour kinda like a speed dating thing that's that's kind of the way we did it before which was like you meet once a month roughly and ben kinda puts people in groups and then you go you talk with a specific prompt and then he switches that he shuffle the groups and so you meet in an hour you're gonna meet a bunch of cool people and you're gonna learn one or two things and i think that would be awesome we should bring that back yeah we should do that but by the way people don't know club lt tv stands in in e com lt tv made lifetime value it's like the key metric there so we made it club lt tv which is basically the the name the gimmick of the thing but the the funny thing was ben always do these like he would pursue those moments he would make these little things that would make it fun so like you would send everybody like custom zoom backgrounds or like the start of every club lt tv because it was what we called it a club is was like a club he would have like like dj call would record a cameo and you would play it for the whole group at the beginning it was awesome it was a lot of fun i think you should keep doing those things because that i i still remember that and i think we i think we five i think we red man i think we had method man and red man too i think every time there was like some washed up rapper who would hype the shit out of us for like the first thirty seconds of the of the thing and ben's just burning like five hundred dollar cameo to make that happen yeah mean to me it's like you know it's like when you meet someone that also likes m family even for me and you too it's like oh i i like this guy or i like this woman and i like this girl i mean actually you meet you like that person no i know what you mean it we're not for everybody so if you like it the odds of you getting along with somebody else who really like likes the podcast are pretty high so it's kinda like one of those things where if two people wore wearing in the hat you would do the nod and be like okay we i'm sure we would have of pretty fun hangout if we hung out and that's kind of the idea here yeah and it's not hanson and it's not a group it's just like very lightweight meet some other cool people you know gets an early other people in the it's free by the way this not not like a paid thing of so what do you how do want people to like apply because you're gonna curate the group so what do you want people to do to how how should people do it let's see we put a link at the just put let's to link in the description alright if you wanna do it if you think you you're in that top one percent of interesting fun i'm listeners put yourself down there and tell tells us who you are and then ben will kinda curate a good group every every month for us alright and if you wanna follow me on twitter ben levi i don't tweet much but you know i will when was your last tweet dude it was like in twenty eighteen it's been a long time it's been a long time so that's that's ben thanks for coming on dude i'm gonna talk to you probably right after this because that's what we do and call you after every podcast so i'll see you a second yeah alright thanks guys i feel like i could rule the world i know i could be what i want to from at all in and like a days on on a road travel never looking back