I built 4 Agents in 55 minutes to save 20+ hours a week

alright this is super cool this type of stuff only happens i think on m but here's the deal i have a friend named wade foster he started a company called zapier zapier is a business that was bootstrap to hundreds of millions in revenue and it's worth five or ten billion dollars and i had the ceo and founder on wade i had him on m and i said look share your screen and show me how you're using ai to save ten twenty thirty hours a week it's pretty amazing he did it and he broke down like three or four different ways that he has automated parts of his life and his business and it's really really cool because this guy has an incredible perspective because he has such a large company but because he helped create this whole automation industry so if you wanna save a bunch of time this stuff is not complicated i don't know ai that well and i'm going to implement a ton of the stuff that i've just learned and by the way if you're listening to this with audio only you might wanna go to spotify video or youtube to watch this it has a lot of visuals you can still get a ton of value on audio but it's just better i think on youtube so give it a watch give it a listen to let me know if you dug it talk soon i feel like i could rule world i know i could be what i want to put at all in it like a days off on a travel back i'm thinking about how to introduce you but basic i met you in two thousand and sixteen or seventeen something like that when you spoke at one of my events and i asked you to speak at one of my events because you founded and ran a company called zap you know you guys took off before ai was way before it was ever thing but you basically if i remember correctly you only raised at the time a million dollars but you got it to nine figures in revenue and then eventually raise a series a at something like a five billion dollar valuation is that about those numbers about right close so the seed run was one point two and then the five billion number that wasn't that was all secondary so none of that stuff went on to the balance sheet of the company how much did you guys raise was that public it wasn't we didn't raise anything we you took money early investors early employees like got some liquidity from it but nothing came to the company how big are you guys how what is the public number i don't know the a public number nine figures is public though nine you're at nine figures in revenue and dude it just it's it's one of my favorite companies i never thought a million years out would be fired up about such like a do product like you're connecting apis but basically my entire company and everyone i know our entire companies run off his zapier well it's it's wild like the so the first decade of existence that do company thing like hundred percent true like no one cares about workflow automation is like like we think it's cool and there's like definitely people who do think it's cool but like the silicon valley wisdom is you know raise a bunch of money throw bodies at the problem like blitz scale go like nuts and so like people like say they they cared about automation but their actions sort of like betrayed them in a lot of cases certainly in tech and so we're kind of like a out here doing our thing not a lot of people sort of in our space now you get into the ai world and it's sort of totally inverted where everyone cares about automation everyone cares about ai and so the market potential for us has just balloon enormously but of course there's a lot more players in the space now yeah at the time when i like when you guys were just getting going it was basically you and maybe one other company doing this mh now there's so many more yeah and you know everybody has their angle their knees shell vertical this vertical that you know more dev centric less dev centric like yeah so there's you know there's just everybody's kinda trying to get a piece of this what is you know gonna be you know a trillion dollar opportunity in ten years how big do you think your company will be in terms of revenue ten years well shoot i think we should be well past a billion an arr if we do our jobs right thing and you think you will still not have raised the money i don't think we will so you're gonna you're gonna be one of the largest one of the larger ever companies that only i mean i don't know if you still say bootstrap but the only is you trying to you're trying a million dollars into something worth tens of billions of dollars i mean that's gonna be one of the more efficient stories ever yeah you know this is how they used to do it though mh you know if you look at you know microsoft's and how their fundraising trajectory went if you look at amazon and their fundraising trajectory now those companies obviously went public much earlier in their life cycles but yeah they didn't raise huge jobs of money yeah how much did google raise i think they raised like low tens a millions yeah i think it was something like that google and google was a lot like google had a big route i think it was their a or their b that was huge and people were like whoa this is this is nuts and nowadays like yeah what the the the ai companies the the foundation model companies they'll do like a billion dollar series a yeah it's like was different so is different i wanna ask you about all of that but someone like i've noticed that i had better conversations with people while we are doing stuff and that doing stuff is this thing where we basically have asked people like you so people who run big companies how many how many employees you have a seven hundred and change okay so you have seven hundred employees and you're trying to get everyone to use ai at your company and you guys are an ai company at this point you we're kind of an ai company a little bit for that was really popular the thing that i wanna do that i've loved doing lately is i want you to share your screen and show me how you're using ai and really practical use cases and you said that sounds good and so while you're showing the screen i might ask you questions about like the background of a company and things like that so i have to make a list you you have a list one of them suck out right do you wanna tell me where that was well so the first one this is like a pretty basic like thing that i use day to day which is like a instant dossier of creator so you know you can use it for all sorts of things like it's handy it's particularly handy when you're sort of like out and about like you're going to a dinner or your an event and you gotta list of names or you're sitting down and there's name tags everywhere and you're like okay who are these people and so that use case you know i usually just like feed claude some details on the the person and then claude will just return like a quick little dossier that includes you know public details about the person but also like what's going on like are they a customer is there any details in our hubs about account like is there anything that zoom info can tell me just to kinda just like get some quick hit to be like hey is something i can sort of talk to this person about it's sort like you know if ever watched v like yeah like has gary and her ear like you know i'm saying like these things and so you kinda get like your own little version of this and so do you do a lot you do a lot of these dinners with customers potential investors things out a reasonable amount of them but the cool thing about this one is you can use it in all sorts of ways so you know if you're just sitting in your home office and you've got a string of meetings coming up you can do it for all the people that you're about to meet that day if you've got leads coming in on your website and you wanna go rich those and send those over to your sales reps you can do the same thing so like this process works in all is applicable in all sorts of different scenarios and mostly what you're doing is you're just sort of like amending how you utilize it based in the the situation you're at cutting your sales cycle in half sounds pretty impossible but that's exactly what sandler training did with hubspot they use breeze hubspot ai tools to tailor every customer interaction without losing their personal touch and the results were incredible click through rates jumped twenty five percent qualified leads quadruple and people spent three times longer on their landing pages go to hubspot dot com to see how breeze could help your business grow so i can maybe do a a screen share on this yeah you know claude i do a the the thing i love about claude is claude has tools connected and so the zapier mc server is available here and you can see you know if you click into here like you can connect all these different things but you know is zapier here you have access to eight eight thousand different tools and so i can just like turn on all sorts of different tools to to use within claude so for example you can see here we've got eight tools turned on but basically these tools are a series of hubspot capabilities like finding contact information finding company information finding deal information and zoom info endpoints so like finding again contact information and finding company information and the other thing you can do inside of claude is you can make projects so i don't know if you've used projects before so i've used it with chat i have a health project i have like a therapist project i have like a business project there you go so you can assign these tools like to or you can give these projects like certain system prompts to like help them do a certain task and so within one of the projects i have it basically sort of coaches it on how to do like contact information for me i'm hey make these these dossier for myself so we can actually use the i actually made a quick one for us which is this my first million demo and i have like a i got a buddy who's gonna be cool if i use them their their name on this stuff so tell me more about lars from the social puppy and so what was in that file that you uploaded so i didn't upload any files basically what this chat has access to is it's got access to the zapier hubspot account and then it's got access to our zoom info account and then it knows my like system instructions which basically say hey a step one is look up the contact and company inside of hubspot step two is look up information inside a zoom info step three is go find anything on the web to to go do this now you might have seen there were some errors popping up here this is one of the the tricky things about mc p and claude right now is that it's still is little buggy like mc is technically like a it's been out for like maybe i don't know two or their tool stuff has been out from me two or three months and so it mostly works what does mpc stand for and what is mpc yeah mc is called model model contacts protocol so effectively what this is is a way for agents to talk to data so you know in the old world we would have apis where you know you would say hey i wanna talk to the gmail api or wanna talk to the hubspot api or the slack apis and these were ways for like saas companies to talk back and forth to each other and so that protocol works really well for these saas tools with agents they don't exactly know how to utilize like all those api endpoints and so mc is basically this layer that sits in the middle that helps them go find different tools that they can go use and then take advantage of them so unfortunately right here you can see this one is oh it it worked but the cool thing you can see is it's iterating over a bunch of different endpoints so it's saying hey this didn't work let me try more doctor approach okay that didn't work so this is claude trying to figure out how to go do this task they're like hey i you know i'm not exactly sure i've got access to a bunch of different tools some of these things might work some of these things may not work and then at the end it'll spit out information on it so it pulls up you know linkedin url you can see that lars was a product manager at zapier he's got you know he's hanging it out in vancouver you can see all the different things that sort of if we know about them and then social puppy happens to be his side it's this way for people who own dogs to to do meet together of course he's not paying for hubspot so you know they've took a look in hubspot and was like yeah there's no deal associated with this for for lars you see what it says it said colleagues describe him what wait what was that colleagues describe him at what is this it yeah incredible drive and enthusiasm for the goals incredible for the goals yep okay eddie he's still for being fun and energetic do that's cool okay and i would say that that's act knowing mars i would say that's accurate yeah so when you're going to let's say you have a worked in dinner let's say you're you're flying like to a different city and you wanna meet with like ten customers and just like host like a cool hang with them to get the know so they're big customers would you just upload all six of the names and then just sell it like make this in note card format or i mean how would you do it well okay so i wanna show off some something separate so if i was doing that i would actually do this is an internal tool that we built now this that i was just showing off this is kind of for like basic on demand stuff yeah so you can see like it it did a good job but you know if i'm trying to show up to like a dinner and i know who's gonna be there in advance i wanna come in well equipped like i don't wanna do this sort of like on the fly sort of thing i wanna come in having done my research so we built an internal tool this is a company brief generator now it uses zapier interfaces so this is like a pretty easy thing to to build and then what it does is you put in a domain name so you could put in netflix or shopify or slack or whoever you know you're meeting somebody from this company and then what this does is it goes and retrieves information from three sources so one it pulls from a web search so it just goes and finds like what what do we know about this company based on what's on the internet two it does a glean search so we use this tool called glean internally which is like an internal like google you can think of it it'll go search all your sort of like internal stuff glean if busy i've been trying to use it it it's you just log in to everything and that it makes yeah okay and so it'll will search like slack and google drive and you all the tools you give it access to so we'll do a clean search and then the third thing it will do is it will hit our actual customer database well a replica of it in data bricks and help understand like what usage is going on inside the company then on the other side it spits out a report and so i actually did hampton before this call oh my god let me see alright you wanna see it and gonna be using this and and at your company what roles are using this everybody uses this internally so if your customer facing it all you do this so it doesn't have like a crazy amount of information on on hampton but you can see here the company summary so this is like public pulling a bunch of like public data on it now i did some like research on it and it's it's sort of correct like i'm betting your spotting things here that you're like oh that's not quite right i think the goal of having this if if you're if your intention to connect with me at a dinner or something like that like you have ammo there exactly and that's what i'm getting out of this i'm not you know like i like i looked up before like it doesn't look like jordan is the ceo anymore right so that's a thing where i be like okay you know i probably don't wanna talk about that but there's you know this oh it's a membership community it's in new york like you know here's some things that i can you know r with you on you know it pulls up a bunch of information then you can see here's our glean summary where it's got you know more issues about like what's going on with the account and things like that and so you know maybe there was a payment issue with you all at some point in time so i some yeah and so i can be prepared where i'm like if you come up to me and you're like wade like you really screwed me over in twenty twenty four like i i can be like yeah hey i'm really sorry about that here's what we did to fix this we did this this this and this and all of a sudden you're like okay it's really on top of it like i feel better about you know this zapier as a as a vendor versus like you if if i didn't have this and you were just like wade i'm still pissed about what happened in december and twenty four and i'm like what happened like i don't i don't know what happened and so now you're like man he doesn't even know what's going on in his own company and so you have a tool like that and then lastly it didn't actually pull much i don't know how much usage is going on here but for companies that are really using zapier the visualizations area pulls up a whole bunch of metadata about how their account has being used so i can see like oh you know they use slack and hubspot and google and they're using ai or not using ai in the account here are the users that are using it all that sort of stuff well who built this i think it was like one of our data analysts built this tool on like replica or something no this is mostly just a zap so hits you know a zapier your interface so you put in a domain name then there's a zap that goes out and it hits those three area so it hits does a web search probably a step one it does a glean search a step two and then it does an internal search on our data breaks instance a step three and then the output is an html file what would i google to find the landing page that allows me to make this so we have a bunch of templates that you can check out so zap dot com templates slash use cases this has like a bunch of places where you can go figure out how to do versions of this for yourself so like anything under lead management is gonna give you like great examples for ways to like build a version of this for yourself and then the second place you can check out is we have this this project that's it's product called agents which is in beta but it has its own templates which these are pretty slick as well too so you can you know company research is the number one thing here so you can go build a version of this to to help you with company research have you seen on the office they they show like i guess michael stole dwight notes on his customers but he forgot out how to like he didn't know how to like read him and he was like oh i see you are eric from pa right and you have a gay son right he's like well they're like weird it's like green is color coded green is color coded to mean this to mean this which means stuff you're just yeah man hold up just a a a really quick break i know you're watching this and you're thinking this is a ton of information our producer ari she just listened to the entire episode and she wrote out all the important stuff if you wanna go and implement a lot of these workflows whatever you wanna call them she wrote them all out and so you can use the qr code on the screen or there's a link below in the description you can click that and you should still watch and listen to the rest of the episode but the thing that she made it's a pdf and it has everything written out so you just click and link off to all the important great stuff alright back to the episode alright what's the second one because you have a bunch here yeah so the we could go to the agents manning inbox one or there's another even more basic one like how basic do you wanna get you drive baby i i like i'm basic i'm pretty i i i'm a i'm a i'm a huge n when it comes to the alright so here's one that i do all the time alright so what's this use case i you know if you're if you're run a company you probably get like a google doc like of a business review or a strategy memo or something like that shared with you all the time and you're trying to figure out like what's going on in this thing and you know the use case that i like to do is i like to just talk to like just go back and forth with chat to try and better understand this so i didn't wanna share our own internal stuff so i actually pulled the some of you might have seen this like mister beast put out this like leaked had this leaked memo of like how they do their production stuff so i figured we could just trust for the viewer about a year ago mister beast the famous youtuber he has a production company he has like a fifty or a hundred page document that sort of breaks down how he wants his team to behave in different situations so like yeah example one famous thing is and he was like i want you to hire consultants consultants are amazing they'll like save you time whatever i want you to post this many video so he like had the outline for the company processes and culture so here's what i like to do i like to give it to chat basically tell it what it is for i like to say it's a rough draft and then i want it to su describe back to me what is in the doc so i mostly just don't want it to i don't want it to like put its opinion on it so you know you'll do that and then you know it kinda describes back to you like okay here's what it is you know the cord philosophy what makes a youtube video go viral you know it kinda just goes through the doc a little bit but it's kinda it's kinda generic so i'm like like i i don't know that i love this so then i might just say like hey b a hundred x you know more specific and i stole that from this woman who's the runs product at whoop hillary i saw a youtube video where she did this and i found that to be like okay now you start to get like alright a lot of really good nitty gritty details inside of this where you can see what's going on and all the while you know for zapier your internal stuff i i'm able to now try and get a better sense of like what is this team trying to tell me so when would you use this so and you're using the mister beast one as an example but give me a realistic gap like so you're within your company hey we're trying to decide you know maybe i'll give you an example like we're trying to decide should we launch a voice agent or not right okay hypothetical thing and some product team will say hey i wanna go make a case for it and they'll write up a strategy memo to say here's why we should or shouldn't do this stuff now if there are like really good at making their case they'll have you know qualitative data to support their evidence they'll have quantitative data to support their evidence they'll have multiple options for like how to go tackle this you know we could go route a we could go route b we could do you know a hack version here's what like the all in version looks like and then they'll have their like strong recommendation for how to go do this stuff yeah that's like what i great like strategy memo looks like to me but not everyone like sort of comes in and does that and they don't always tee up the information in the way that like i invest at interpreting it and so i will usually start by reading the raw document myself so that way i like okay i i understand what the team is trying to say in their own words then i'll upload it like this to chat and start going okay what does chat think about this stuff to start to augment it and get like a a thought partner on what am i gonna sort of try what what types of question should i ask the team you know what types of things am i trying to get at at the end of the day got it okay so that's how i end up using this but the the interesting question is like you kinda ask it a couple questions like this and so chat starts to get a warm up and then you ask it like the real questions the one hundred times more specific one that's a really good hack another good hack that i use is i able tell chat gp the problem i'm trying to solve and what i think the prompt should be and then i just say mh now write the prompt for me totally yeah meta prompting right you're like i need a prompt to do x yeah yeah and so this is like the the the way that i see like some of the the people that i'm like holy cow you're like really using chat pizza d or like using these tools exceptionally well is they don't just like ask their question right away they usually ask like these warm up questions where they're trying to like gather a bunch of contacts get a bunch of specific information going be and then once they sort of have enough of like things in memory for chat then they start asking like the real things they wanna know which is like where are my blind spots but the blind spot question is so let's say that you're using the voice ai so you're saying where are wade blind spots and deciding if this is a good idea is that what you're saying well basically you know because i'm presenting it as my own idea it and then when i ask where is the blind spots sorry i'm scrolling really fast i'm i understand what to so where am blind you're really saying the author where's the teams yeah where's the team's blind spots it got okay yep and you know as you read through this now so like if i was you know mister beast and i was going through the blind spots you would say oh okay interesting role specific guidance yeah there are different roles inside the team so should i add like you know training that's specific to different roles or should i not you know there's no feedback system for creative do i care about that or not and now when i ask this blind spot question i'll find that like there's usually one or two things that chat will catch where i'll go oh yeah that's a good one and then there'll will be a bunch of things while be like nah i i'm good like that that's not an actual blind spot like that's not real like we'll we'll be fine with that and so it's like i find this just like simple back and forth to be like good at just yeah catching stuff like it just catches like simple errors that are obvious it doesn't do the work for me doesn't do the thinking for me but it just it augment it it's like just having a thought partner there that can help you navigate any of the sort of tricky decisions that you're they're you're talking to what are some other good warm up questions you had you had a good one which was the meta prompt the second thing that you can do is just bla a bunch of context to it so a lot of folks use things like super whisper or whisper you talk to it you talk to it yeah i love so yeah my c cofounder founder goes on like long walks with his dog and he will literally just talk back and forth back and forth back and forth and then he'll take the transcript of that and then input that and say hey based on all of this now i want you to go write a strategy memo on x y z thing versus saying hey just write the strategy memo on this can you actually walk walk me through that you know i i take i'm like a history buff and i like go for a walks with ai with chad d and like we're just con about world war two mh and like it's so funny that like i it's great like i'm like wait so why do they do this and how did these people react to that like that's like i have my i have like a historian who i have come conversations with d obviously using it this way significantly more productive could you walk me through his conversation with that like is it on chat gb and then does he say like at the end now transcribe all of this he i see i'm trying to think how he does it so you if you talk to chat it does give you the transcript and so i suspect he'll just take the transcript out of it i maybe he he might have it he might actually just tell it like hey give me the whole transcript of this conversation in json format or something like that because he's an engineer and he likes stuff json format and he'll be able to do something more sophisticated with it and then upload it back into the next prompt got it okay this is awesome so good ways to warm up questions so i like the meta prompt you like be a hundred x more specific another one that i like to do that i think people a lot describe it back to me oh that's a good one so you'll say describe it back to me i'd like to say before we get into it if there's any questions that you think you need answered so you have full context please ask them now yep i do that as well that's a hundred percent a great one like i i have a really long running chat teeth project around like my personal health and wellness and so there's a whole bunch of stuff i don't know in health and wellness space and so i'll just take exports of like i have a workout app that i have and i'll just like upload the outputs of that i have like a sleep app and i'll upload that and i'm like here's a bunch of stuff data on me you know i wanna know how to improve my overall health and wellness but tell me if i can give you more information that gives you better up better suggestions for me yeah dude this is awesome so you've basically like this whole episode it's turning into like a thing where it's like how can you save me twenty or thirty hours per week yeah you you've done a good job so far of of saving time what are a few other ways that you're using this stuff so zapier agents is another one that's interesting to go give a try to so most people when they talk about agents they are usually talking about like chat agents where you're going back and forth with chat or you're going back and forth with claude what's different about zapier agents is these are fully automated agents like these are things where you can say hey i want you to just go do this job for me always so for example let's make an agent that replies to your email and actually i don't want it to reply to my email because i'm a little scared that it might reply in a way that is not up to my standards so what i actually want you to do is make drafts for my emails so i'm just gonna do like a really basic thing here which is let me start from scratch here so you can just do like new agent here and we're just gonna do a custom agent we're just gonna like do like just kinda blob into this box here so what is this is zapier this is zapier agents and so it has access to all of zapier tools and it has access to zapier trigger infrastructure meaning these agents wake up based on all the events that might happen in your world so if you get a new email you get a new lead you get a new customer you have a new project come in like all the things that you can think about that happen and all the saas tools you use in your software you can use that to wake up your agent and have the agent go do something so in this case we're gonna use gmail anytime you get a new email to wake this agent up because then we want that agent to go reply to the email so we're gonna just do some a really basic prompt this is not a prompt you would actually use but i wanna show off how this works so you would say hey anytime i get a new email write a draft reply for me so this is like super basic and we're gonna see what this thing goes and does so you can see you know building these agents takes a little bit of effort to do it but you get this c copilot that starts to like suggest like okay we're getting ready to go build this agent with you i'm gonna i'm gonna help you make this workflow but i need some more details so that question you were saying sam which is like hey ask me more quick questions to help me make this better like it's baked into the experience here because we know that like when you say hey anytime you get a new email or a draft reply for me if that's what you're going with like you're probably not gonna actually have a great agent like you need to provide these agents with tons of details to actually make it good so you know it's asking me like what email service do you use i'm like oh i i use gmail for my email two i want you to save it as a draft reply inside gmail and then reply content what should the draft reply include you it should you like come i don't know like what should it include like i get a lot of different types of emails that's interesting and this like email filtering should this apply to all new emails only emails from specific so it starts to ask you questions that start to make you think yeah so maybe like only internal only my coworkers or something yeah well so i was thinking actually i don't want it to draft or reply to every email what i really want it to do is reply to everyone that is asking about a job at zapier because i get a lot of people that are emailing me and saying like i love the work it's up here this would be an amazing thing it's basically just like a like a super smart vape like yeah like when i on in yeah you used to have like these auto responders but they were like all those auto responders were like pretty dumb up dude and this is great because like we get you know for m we get dozens a day of people wanting to come on the podcast and totally ruins is my inbox yeah alright okay so now here we're going right so it's starting to build the actual troll prompts for the agents you know when a new emails received in gmail analyze the content it's herman if the sender is asking about a job or a career opportunity look for keywords like job career position hiring application blah so like we're making it it's actually making a really good prompt for ourselves so now i start to go oh this is interesting so i can come in and edit this directly so cool yeah thank them for their interest zapier here yeah i'd like that direct them to the career page yep that sounds great mention that they can find current opera openings and apply directly through the career page yep i like that keep the tone welcoming and professional i like that okay but you know what i really wanted to do is rub them the wrong way know but you know let's see i want them to be polite but really brief because i find that these agents like get really word and that's not how i write an email like i do really short emails i'm like hey thanks for thanks for checking us out did you check out the jobs page you know maybe i actually should ask maybe and say thank him for their interested in zapier here and ask if they've already applied for a job something like that yeah if i was being really fancy what i could do is say i want you to actually go look inside our applicant tracking system and go that's crazy if they've already replied so you can do something like that say this as a draft reply in gmail so you can you know re you and send it manually if the email is not job related take no action right that's really important like i do not you know i do not want you writing draft emails for i don't know a customer so there you go and i can be like alright so this feels pretty good here i like this so you good to test the agent and and turn it on and so it'll go in now and look at my own inbox and see you know hey do i have anybody that is asking for a job in my inbox right now and i actually cleaned out my inbox before this so it's probably not gonna find anything which is why there was a problem testing this agent here how hard has it been to encourage i guess you're i mean your company is very technical but how hard has it been to encourage your staff to really embrace this stuff so for us i think we have it better than the marginal company because we're an automation company like our employees nerd out over this stuff we have a company value that's don't be a robot build a robot so we're literally trying to teach people that automation is a core primitive but even for us there still is a learning crew curve like yeah we employ a bunch of engineers but you know we have accountants on staff and hr folks on staff and you know folks that you know probably haven't by default been exposed to this stuff as much and so we really do make it our mission to help people help make this technology a lot more accessible so like you could see when we are building this agent like we're just assuming that somebody's gonna come in and do a bad prompt like we just know that because most people don't come in breaking the problem down step by step by step by step bot like this do you have like at a a like you you you know at seven hundred people you almost need like a five person team and it's like all i'm going to or or do you just send them a bunch of youtube channels i don't know like how do you train because the shits changes every three weeks we had a wake up call when chat launched because we were like holy cow our road map and how we are operating the company it needs to shift like it is there's so much more opportunity and candidly threats to our business if we are not paying attention to this stuff and so we did a a handful of things that has gotten our usage of ai from effectively zero to now just shy of a hundred percent the last time we we did stats on it we were right around ninety percent of our employees using this stuff daily and so the three things were first we called the code red and we did a hack where i stop the company for an entire week and i said i don't care what job you're in you know if you're in hr accounting or support or sales or engineering we're all gonna press pause for the whole week and we're gonna go build stuff with ai you know if your here maybe you're gonna build a feature for our products if you're in recruiting maybe you're gonna go and see how you could use chat to write job descriptions or you how you could do basic research you know this is two twenty twenty three i think right so it's pretty basic stuff back then so that was really important for people to just start to get familiar with the tooling then from there at the end of the hack we did show and tell so we said hey everybody's gotta show off what they built that does two things one it promotes accountability so people are actually gonna take this stuff seriously because they gotta show it off to their teammates two it also promotes knowledge sharing because now you get to see how other people do this stuff and i have found that that's been the most impactful for my own learning like oh tell me what prompt you did there like show me how you did that because there's just like a bunch of people out there that are like constantly experimenting and nerd out on this stuff in ways that i just simply don't have time on my hands to look like trial all this stuff so i benefit a lot from just like watching how other people are are using this stuff then the second thing we did is we said we are gonna go do these hack every so often so about every three to six months we do it again now we don't do it for a full week usually we just do a day or two but that gets people to keep coming back to the watering well to see what's changed what's new and that helps again people get like refresh their mental model of what these models are capable of what the tools are capable so awesome man this is so awesome alright so when my employees join hampton we haven't do a whole bunch of onboarding stuff but the most important thing that they do is they go through this thing i made called copy that copy that is a thing that i made that teaches people how to write better and the reason this is important is because at work or even just in life we communicate mostly via text right now whether we're emailing slack blogging texting whatever most of the ways that we're communicating is by the written word and so i made this thing called copy that that's guaranteed to make you right better you could check it out copy that dot com i post every single person who leaves a review whether it's good or bad i post it on the website and you're gonna see a trend which is that this is a very very very simple exercise something that's so simple that they laugh at they think how is this gonna actually impact us and make us right better but i promise you it does you gotta try it at copy that dot com i guarantee it's gonna change the way you write again copy that dot com do you wanna do one more or do do you have one more or no i don't i can't demo this one because it's a lot more sophisticated to demo but i wanna show like what it great can actually look like i mostly what i've showed today is candidly like pretty basic starter stuff but this is where if you have a couple people embedded in all your functions inside of a company you can really start to use ai at a pretty impressive rate so for example couple weeks back like the internet went viral because there was this guy who had been hired by a bunch of different yc companies he was he had like five or six jobs at once tell tell that story so basically i think i forget the guy's named but i started mix panel call them out but he was like just so you know i just caught this one employee working for us the and turns out he's had another job and then like dozens of other companies were like dude he worked for me too turns out hundred percent he got called out then he did a podcast where he was like yeah i've been working three to four to five jobs at any give a point i've been doing this for two to three years and everyone said the same thing which was he passed the he was amazing like he i thought he was just amazing employee and he nailed the job interview and then and everyone was like how that that was the most impressive part which is how on earth did this guy crushed the interviews so well that he got these positions so that's the story yeah yeah and it turns out and there's a whole subreddit about this there's a subreddit called like over employed it's crazy it's crazy it's it's like i mean hats off to them like i think if these people worked that hard at like starting a business or like just even in their core job i think they would be incredibly successful these folks obviously have some unique skills they just employ them in like you know nefarious ways yeah it's in various ways it's i've always thought like i think there was a book freaking economics for a book where they like look at drug dealers and like how much of work they do and they like damn turns out they only make like fourteen dollars an hour for how much work and like the conclusion was like you guys are you should do normal job you would you could make more money and you're clearly very hardworking working totally so what is this this is a this is a template that i think would have caught this guy it's a candidate wrist detector so effectively what you do here is it hooks into things like ash slack ver i the an ip api and you run through applicants and then it tries to score their risk on is this applicant potentially fraudulent and so effectively you know you get an applicant that comes in it takes the details of what came in from the applicant and then it runs checks on the ip address phone numbers and a whole bunch of other metadata and then it compares them to other applicants to try in spot mismatch or suspicious patterns or things like that ten years ago this would have been like machine learning engineers that are like building this type of stuff they'd be like you know you you really would have like it would would've have really been tough to go set this up but this was built by casey who is on our talent team she just just part of the talent team like that good it's casey like frank egg nelly jr where you remember the catch me camera movie where they like he gets he's like a check fraud after twenty years gets caught and the fbi is like hey do you want a job catching other fraud so the casey have like ten jobs new carter no she didn't but that would make a better story yeah if it if we did casey should've have done more illegal stuff yeah and so you can see pretty much here like how the the the process how the template actually works do you do does it weigh your business work so if you scroll up it's a a kit a kit this is like an agent that someone made or do you guys call agent or templates yeah this is a this is an eight this is actually i mean you could call it an agent this is actually just a straight up workflow in this case but it has ai as part of it so are you guys gonna become a platform where people can sell their agents that they make i like that idea so promise yeah understood yeah i mean that that's a no brainer you know is a the the the the that's a no brainer so that would be awesome and it would f definitely like blow you guys up i mean very similarly to microsoft and shopify like the platform model like is is an amazing model yeah and these are the types of templates you could sell right the think like the know thing i was showing before about the like email reply thing it that's that's super simple but this this takes some effort like casey you know she probably went i don't know i i'd have to ask her but i would guess this probably took her a couple days you of just like trying to think through break it down into all the different steps you know find all the tools she needed to to to use but at the other end you know it saves our hr team like a huge amount of headaches because now we're like not having to go spend time on these candidates that are you know maybe trying to pull one over on us what what do you call your industry automation like platform automations so what we think about this as like ai orchestration at the end of the day it's like ai orchestration workflow automation like ai automation this is the kind of stuff that like the most sophisticated teams are are doing right now is they're building things like these candidate risk detector for hiring teams and they're using that to like solve problems that candidly they couldn't solve before or like do work that they just couldn't do before who who's the biggest in your space are you the are you guys the big guys there i mean i yeah we are like it's us it's you know microsoft got a product that does stuff like this you know work c that's like you know much has started like much much much more enterprise oriented though these days zapier is like very enterprise oriented as well too and then yeah there's a can't handful of like small startups that are doing stuff like this as well too dude this is awesome i am do you remember what so i used to have this trick and you're the first person who was a victim of his trick that i will admit that this was my trick so mh i had so for years from the age of like twenty four to like twenty eight i would host this event called hu con where i would get people like you to come give a talk and i would lie to everyone the speakers i would be like you know you you're talking at three o'clock you have to be there at ten am for the mic check and all that stuff and at conferences there aren't mike checks the mike's the mic work it's the same mic it was time the reality was is i wanted you to come back backstage to just hang out i wanted to like not necessarily hang out with me but i wanted to see wade talk i think it was like i was in the room you were in the room and then like the founder of the athletic and i would just sit and listen to you talk and and just like it was it was very inspiring that was i think sixteen or seventeen i forget exactly when and you were there of i didn't even have to lie to you you were there from like eight to seven two days at a row just sitting on this couch with me and i don't know if you were doing this this the like on purpose but i'm pretty sure you were doing the same thing i was doing it was awesome because that that i that was the biggest impact i've probably on my business that ever had because or my life because i remember it being with you and the founder of we work miguel and casey neistat and all these baller and i was like and wade might be a little different but most all these guys they're not that much smarter than me but they're like i was like they're not a thousand times smarter than me but they're are thousand times more successful than me why why does that gap exist it's because they are fearful but they do it anyway or you know things like that and it was very inspirational well i think that's like there's this meme that goes around the internet of like you can just do things yeah and i think that that is like if i could sort of like go back to my former self or just talk to the graduating class or whatever it's like just do stuff like it's like you know i think most people are so scared that they're gonna have egg on their pace but usually what happens is that when you fail nobody even noticed nobody even cares like that's what usually happens and so if you mess up who cares nobody saw it like tried in and so there's just so much advantage to be had around just like trying stuff well you did just do stuff you you did the day i'm thing so i appreciate you coming here and doing this no thank you for being so gracious and and making this happen you bet when i come back we'll actually have to do the m thing and like jam on business ideas and stuff like that right after we get done hitting you know off this we'll we'll get you scheduled we'll do the second one right i'm down no i'm we're it alright god bless thank you that's it that's a pod i feel like i could rule where i know i could be what i want to from at all in it like a day's off on a go travel never looking back alright my friends i have a new podcast for you guys to check out it's called content is profit and it's hosted by luis and ph ka after years of building content teams and frameworks for companies like red bull and orange theory fitness luis and fans are on mission to bridge the gap between content and revenue in each episode you're gonna hear from top entrepreneurs and creators and you're gonna hear him share their secrets and strategies to turn their content into profit so you can check out content is profit wherever you get your