what three creators do you see that you think could become billionaires days say i mister bees dude perfect or something like that and they said to you no way cody cody oh cow cody time on your dropping being all algorithm has shine upon it cody is one of the biggest youtubers on the platform how does you get get at doing what you do give you go and listen to my first episode of my podcast it was complete garbage right if i'm thinking about like what makes a good podcast or what makes a good youtube video or what makes a good song the number one thing you can do is how much are you thinking about like the business side of of being a billionaire love when i was younger it was like literally just about the creative now i'm getting older it's like i want the business to succeed and then he looks at his phone he's like he wants some been texting me and then he showed us his phone it was like elon musk he was like come over now was like we go over to this alex yeah i mean you can't really say no to that and so he got in cars and drove to his house we got to his house and him and grimes or like standing on the driveway with lanterns like welcomed this that's insane what's he like like yeah it was one of those things where we i feel like i could rude world i know i could be what i want to like by the i list i list this is like one of my favorite podcasts oh hell it's an honor to be on it right because i it's one of two that i listen to so it's not even sponsor you guys amazing yeah no it's not serious so like you give me all like let's go i mean it's all in yeah obviously yeah it's they're good too i like them too yeah so that you guys just switched between you guys and and how i built this and you let so you listen to the posture you kinda know the the vibe and so i advise you to come on did you think about like what are we gonna like because it's different than our normal episodes right on here second yeah you're like cool entertainment guy and we're usually like nerdy tech guys what you think was gonna happen i don't know but i like being the guest on a podcast is so much better than being the host of one right because like it's like that's your right on drive yeah the pressures on you i can just see and answer questions you yeah good okay that's what we're gonna do but the the actually the interesting thing is you actually started as a kinda nerdy tech i too i did yeah you were i think like a ios dev yep and let's start there so the origin story is you you gotta to do and you you make a viral app at one point i don't if we were at school or right after school what was i was during college during college i was what did it actually do so i know it was called cap that or i capped that i'd cap that i'd cap that yeah what did it was the app a very funny name by the way yeah so it was like i was a senior in college and i was on the diving team all four years so i like didn't have like in the summers and stuff i was just training and so i never did an internship i didn't have any resume by the time i was a senior and all these all my like peers were doing internships and they had jobs lined up for as soon as i graduated i didn't i had nothing and that kinda scared me because i'm canadian and i wanted to stay in the states so i needed a visa which means i needed a job and i also just like needed money and stuff for when i graduated i was the fuck what gonna do so i was studying computer science at that time and they didn't have an ios class but i was like i was obsessed with my phone obviously and i was like i really wanna know how to make an app so i just bought a book taught myself and then like you know the way you really teach yourself something is you sure you can like read and watch youtube videos but like it's by you know thinking about project and then trying to make it come to life right so that was my project there was one that did something similar but it was a paid app and i was like oh is a perfect opportunity because it's not a hard idea what was so you're captioning yeah basically or like as a meme meme generator basically yep it was like you would select a picture from your library or take a picture and then it would it had like an internal database of funny captions that we all just like got drunk and came up with and so it would automatically apply one to the picture in white font but like all the captions were sort of general enough where people thought there was like ai going on like what's an example what do you want like i don't know a super one i guess a stupid one would be like he'd take a picture of someone in here and it'd be like addicted a cocaine or something like that and people would dag oh he is that's so true he does look like and so it and okay so then the way i got it to spread is it got rejected by the apple review you know board or whatever multiple times and so i was like for being inappropriate i was like hey how don't i can't make this app clean because then it's not funny right and it won't do anything so i basically had the i i wrote some code so that the internal database was timed because i knew the app review process took like a week right so then basically after seven days it would release all the dirty captions so i got by the apple review system amazing and then everyone was like oh my god this app is so wild like look at there's like swear words in it and it's just blew up it was the number one app in the app store you're just on campus like ebay and google and it was number one and i paid zero dollars for marketing right and i'm on campus like i don't know what to do because i know i should be making money from this but i'm not and i have no idea how to make money or anything about business right and i was talking to my i was like what do i do and he was like dude you should like sell ads and i was like i don't know how do i even start to do that right like i didn't know the first thing about setting up like a add sdk or anything and so and you also kinda know your shelf flight like you know every day that you're the top is great exactly and it might not be the case a hundred days from now when i figure this out and when you blow up that fast the graph goes the other way just as quick right so i was stressing on what to do and i got an email from a ceo of a startup in palo alto and he was like hey saw your app i love it i wanna hire you and buy the app and i was like perfect yeah that worked up so i i would took a trip to palo alto which was cool for me because it's like growing up you know being obsessed with apple and steve jobs i was like silicon valley is like a dream that's where i'd wanna end up is this it this is the yes this is it oh amazing no this is i'd cap that to the sequel so like when this company surprised you think go like dose or something that's like i know right did i tell you this on on my podcast okay when so i i took a trip to palo alto this is fell in love with it met the team they love they like you know we've got along great it was a it was a mobile ad sd sdk company yep it was a mobile ad network so they needed my app to drive traffic through the network cool and i needed money in a job right so they like it was you know pretty mutually beneficial they acquired the app i think it was like for fifty k half in cash half in stock which was great for me was a nice like lump sum yeah get a lump sum sorry to get like apartment in furniture and stuff and then my first job was was was to make a sequel that was a paid version oh no actually no the my first job was to make it i cap that plus which was the paid version right and we we launched it and immediately it made two hundred grand and was like damn wow damn your just done this by myself you're early to the plus train but there wasn't apple we did espn plus we were invented that i that shit yeah i haven't patented and so then we made i kept that too and then we made i kept that two plus and we just milk this thing how much this do you think made like half a million bucks or something like that but then a you know then it died yeah but and so you had you had that run of like you're doing that on campus you got the taste of like the thrill of making something succeeding kinda of failing but also succeeding at the same time where was your head at at that point you're like what are you thinking at that moment you're like oh i could just do this again or what was your approach after that like after i got the job just like after you had gone through that experience like did you think of like i'm gonna do this again or what what was your it definitely was my first like little taste of independent success so that definitely gave me a little courage like my plan was okay i'm gonna state at this company and work my ass off and try to try you know do what i can to make this thing a success so that like the stock you know becomes something and that didn't happen yeah but yeah i was like definitely it gave me my first little taste of success and before that i had never you know had i never like felt momentum like that before where something's working and the graph is going up to the right and you're like oh my god i'm on to something right and then you taste that again when you started doing like content right vine vine content was the next time you taste that like that kind of crazy viral vitality i actually that was more everything since then has been more linear really yeah like i've never been you know you see create creators all the time that blow up like out of nowhere like you know this year it was like alex earl or something like that sure or who else it's like the octopus octopus c kid you know him no anyways it happens it seems like promising though he says he's really fucking of gym he's really funny but for me it was always like i kind of had to grind my way to having an audience right by literally downloading vine making videos today i was i was actually pretty late i would say like the whole first like class of you know like famous vine had already been a thing like king batch right britney for a they were already like people right that everyone recognized so when i downloaded it i was just like i didn't downloaded it with the intention of like being somebody or you know generating an audience or anything like that i just was i was working on a social media app for this company and it was like snapchat for video basically and then snapchat for video came out yeah i added video like damn and so basically i was like just keeping tabs on all the new ones that coming out and vine came out so i downloaded it started playing around with it and i lived alone in palo alto which has a twenty one year old the most like boring life imaginable so i would just start making videos i would get home from work and i just all of a sudden like started feeling like i was like flexing my creative muscle and hadn't done that in a long time yeah i felt good so every day i would just make more videos and then yeah i was like getting involved in the community you know like making online friends with the other people that were kind of getting some traction and then i started showing up on the popular page and people started recognizing my face and i just kept doing it like just was genuinely like didn't try to make it a job i just was like programming is my job this is my hobby and i'm gonna treat it like an art right sort of and that that's sort of paid off because i people i think people liked the since insanity behind it and you what do you mean by that so like for the people that were let's compare the people that were trying really hard to like become famous on vine and what you were doing what do you think was different to the outsider i think like selling out was a much more obvious thing back then or a much more like binary thing whereas now it's like completely expected it's like someone someone takes off and they start doing ad reed and their fans are like yeah get the bag let's go whereas back then it was like first of all six seconds is really hard to endorse something in like actually when i get the bag and that's exactly so it's pretty obvious when people like started making money and then people would be like you know you sold out you're not the same right so i think that it helped that i had an actual job on the side that i was making decent money but you got to a couple million followers right yeah yeah i think i had like i yeah i think i had like three or four or something and on vine i was wondering to something like that or maybe two i don't know what happened a divine i think it was just a little bit ahead of its time because i think now i mean if it came out like five years ago i feel like it would have worked but it was kinda working hand and then they just like turn it off i think it was because when twitter twitter bought it before yeah they launched then they launched it and it really works but then like the traffic started tapering off and i think they were at a crossroads where they were like we can't monetize just just our website right like twitter was having a really hard time monetizing i think it still is and wasn't there like a meeting with creators where the creators like we want money and twitter was like nah and then they wasn't there like some famous i remember there were something like that where they yeah i think they like were in a room with like king batch and those people and they were like we want this much money to keep posting and they were like we don't have it right they're like okay yeah yeah so they're like actually we're just gonna shut shut down the whole thing instead you want my yeah i no glad they're like oh okay so you okay so you go through that you you guys have had a you've been doing content on like podcast youtube for like over ten years probably almost right yeah almost what and you said you know it was kinda linear so you if i said like what was kind of breakout for you who or or like the breakout moment so like things that you remember were like oh shit things just got different for me like i something is different i don't know exactly how how big this is but like something changed i remember i remember the first time that i hit a million views overnight it was like a it was a that cringe video which was like one of now like one viewed series on my channel and i remember like we did a couple and they seem to be working people seem to be into them but it wasn't like parent how much more people liked them than you know the other stuff that i was doing and then we post like the third or fourth one and i remember waking up to a million views and i was like oh my god that is that was unfathomable for me you know even five months ago right like those numbers so like don't even make sense to me and so that was one pretty distinctive moment another one was when we when then me and noel well went on tour for the first time and the second time and all the times after that and the tickets would just like sell out and i was like i see that was a moment where i was like i can't believe that this is now converting into real world sales where people wanna come to a venue and see us in person that felt really cool that's always like a weirdly sobering thing what do you guys when to do that we did we've done i think we did two live shows this year those times they like you people showed up which was like shocking in the moment and afterwards but also we were like what the what do they want like what are we supposed to do podcast like you just do the podcast in front of you while you sit here like yeah i know that's boring i think yeah and we tried to do a bunch of stuff i personally hate it i hate i'm like i don't really wanna do that again because like you know your series called that cringe that's in my head i was like this is cringe right now what's happening is a little bit cringe what you guys actually do when you do your life stuff we did so like the first couple shows that we did were just on stage like podcast podcasts because the same thing we didn't really know what do people wanna see i'm sure they're buying tickets for a live pop five hundred people sitting quietly listening know the car show is like a hundred or something like that or whatever there's a crowd of people just watching the budget yeah and that went well but you guys are funny i that's the thing and they're laughing it's kind of a comedy show yeah yeah so i think that works but then we so then after that we did another tour where we were like hey we can't we need something that's gonna like guarantee laughs and we really wanna wanna put effort into this so then we wrote a show and then we started writing songs for the show and it kinda became like a third music a third like live sort of that's cringe that we did on stage gotcha and then a third like just stand up comedy wow because noel was a stand up before we started doing anything together so he kinda already had jobs and in research for this i saw a video of you doing stand up what yeah where there's a video oh my god please please do not look that up just for the love god i do not wanna see that well it's on my own channel dude job taken that it wasn't that hard for me to do the recent research it what's it like doing stand up horrifying horrifying the thing is i i dj now yeah i've heard and so i like that's in front of people and i find myself like a lot more comfortable obviously because it's not just you and the mic and the audience is there's something in between which is already awesome you know it's like music right so you for live shows you guys are like turning it into like a full yeah by the end of the tour because we did a we we toured the whole world right and we did like i don't know like a hundred shows or something like that so by the end is like we had to show literally word for word scripted and memorized right because when you do it that many times it just becomes the same show and then you like altered it a little bit every time if something out a laugh you'll add that back for the next one and then it kind of evolves so we had smear from colin smear here yesterday and i had asked him a question like i think we had said something like y what three creators do you see that you think like could become billionaires like you're talked about mister beast great who else who else do you think has that pathway or potential and he said mister he's like mister beast he said friend who said dude perfect or something like that and then he said you no way yeah really yeah and i was like that's amazing because he named fifty other youtubers by the way during the episode i was like oh cool i never heard of these people because he's i'm not like in the like i have the things i like and i'm not like youtube culture i'm not like everywhere on youtube yeah and i was like dude he's coming in here tomorrow i'm gonna tell him this and see how he reacts and you sound surprised i definitely am surprised you know the thing say that the thing he said wasn't like he's going to be he's like they he's like it's up to them yeah he's like they totally can if they if they choose to like optimize in that direction they are like the ones who have like the the kind of the audience the intelligence and like the kind of the the capability to do stuff there or they might take that energy in a different direction yeah i also i was telling ben all the way over here i was like i was like i feel like you and the well could do a like harold and cam kumar to white castle movie yes yeah yeah so we are working on something i can't really say too much about it but i'm a believer that that's like so in your guy's wheelhouse i think it'd be a lot of fun i remember so i i when i was younger i acted in a movie like it was kid like a kid actor of a thing and my older brother in the movie was ka penn who is oh smart yeah so he called me one day and he was like hey i was like school going right like i don't know what i had to say i was like how's your what what do you do what are you doing now and he's like oh i'm filming harold over ko kumar to white castle which to me i didn't even share with i know what white castle was it was none where i was so i thought it was a fantasy movie okay i was like yeah yeah guess he's like going to some fantasy epic castle thing and i remember go to school and tell my friends like yeah why did he call you he's just checking in on me here's is a nice guy he was just you were like friends with him after that because like because you were saying like you know when you go on where hang out like same on a set you just sit there right right nine hours waiting for them to line up the shot were like five minutes of back and then he just sent there again like so he just checking up on you like what's yeah he was like what's good hannah like you know how's your summer goes i his number i don't know anymore to read it out actually he came to speak at duke actually and i was like i went up on sage and i was like oh i look totally different than like when i was eleven and i was like yay and that he was he probably has no clue who i am funny he seems like a nice guy oh he's ultra nice really a nice guy he's also i really like about him is he he just like grind super super hard at the time that there's like no indian actors like the only indian acting jobs he could get was like you're the convenience store guy you're like thick accent and i remember talking to him on set was like what are gonna do after this he's like he's i talk to his agent or something and he's just kept turning down roles because he's like they just want me to be the stereotypical in indian guy yeah and i was like okay cool what are gonna do his instead he's like i don't have anything and there's no instead i was like so and he's like he's like i have no money and i'm just gonna like i'm gonna just wait till i get a like if i do that i'll never get out of that yeah yeah so i'm just gonna like risk it all and like grind through this period of like not having anything until i get there that's funny i i took a i've told the story before our on my own podcast but i took a acting class one time and they were talking about leaning into your type cast at the beginning of your career like you have to do what you look like in order to like get your foot in the door right so we did this exercise where we all round went around this the circle like this was like a you know room full of students it's like twenty of them and we all had a journal and we would all like one by one look at each other and write down what we thought they look like and their type cast was and so like and then we all revealed them basically like one by one they the the teacher would appoint to one of us and then the rest of the students would read what they wrote about that person so it was like it was like doctor scientists you know and it was like you know race car driver cool shit and then it gets to me and they're like influencer coke head dj sells coke in the bathroom it was literally like five minutes of just the most offensive shit how it look like a douche bag and i was like damn but i mean i guess that's you're an influencer are in a dj house so you know what i don't too much about your life's tell but this what end up happening yeah here and he nailed it he actually had a similar thing he's like gotta call he's like oh yeah i'm gonna be on csi and they're like it's a terrorist plot he's like oh man come on dear damn he actually what he did was he changed his name so his name is not actually cal penn his name is like ko mod and he's like i'm not getting any audition for the roles i want so we just created a fake name by splitting his first name yeah and then he started getting calls in and then they're like and he shows up he's not white and they were like oh okay you're here go ahead and read the role and see what happens yeah then got it yeah actually the funny thing is the one of the bigger roles he got was like indian doctor on house and i was like you split the difference like yeah yeah not to do the accent but like you know still kinda staring going away that's funny did you when you were like trying to get better at what you were doing how did you do that because like obviously you get better by just doing reps but sometimes you know if i wanna get better something i might you hire a coach read a book take a class like study and break breakdown people are already good at it like how did you get data in at doing what you do was there a any intentional kind of process you went through i think a a lot of the times if i'm thinking about like getting what makes a good podcast or what makes a good youtube video or what makes a good song i'll just like consume a lot of it and this think about it a lot but i mean like the number one thing you can do is just do it mh you just learn by doing at least for me so that's that's how i've gotten good it just reps over time because like if you go and listen to my first episode of my podcast it was complete garbage right it's just me i've gotten better at i'm still not that great at but like i've gotten better at it through the years right and now i'm going through that sort of with like music production too is just like i'm at the beginning stage where i'm like everything i make is a little bit better and just leaning into that the joy in like conquering the zero to one phase and yeah just like learning to enjoy like that part of the learning curve i think is really important what are some things you figured out that made like let's say the that cringe series which now has like i don't know hundred fifty million views on that that that style of video that you do what's something you figured out you're like oh that's i used to do it this way then i out this and made it better i don't know if it's really anything conscious you know it could it it's like it's mostly stuff that you just like innate pick up on when you do things over and over again when you read comments and think about what people are reacting to but you know a lot of the times it's like the first time we did a video like that you know we were trying to r and kind of stepping over each other's lines and jokes and punch lines and stuff and the next time we did it we got a little bit better at like letting each other speak and right breathe and like that's one thing that i think we're really good at now is we never speak over each other like we never interrupt we're really good at r but like because we're innate just conscious of like you know the audience and what they wanna hear and no one likes to hear people interrupting and stepping all over each other's jokes you know so stuff like that we just get better at like just because you do it you know i like that answer even though i wanted you to say like the trick it's like a lesson i've had to relearn so many times at the like you know there are things that make things better but they're like there wasn't the trick yeah it was like a shit load of reps yeah and caring and then like you know you just sort of like get better with every rep but there's like just kind of the boring it's like the not the answer that's like yes i found the secret i be fun if you went from zero to good at something just by doing one little trick because it doesn't you don't like i find so much joy in and like getting a little bit better at something every time i do it and then seeing a little evidence of that would you get by posting online right like the next time you do something you almost sudden need you know five comments being like wow this is better than the last one you and you're like fuck yeah yeah i'm getting it you know that drives me i love that feeling we had mark manson come in court here the did four and he he has the thing he said is like happiness people think happiness comes from not having problems happiness comes from solving problems yeah totally and i was like yeah but like so fucking true and the better version of that it turns out is like when you when you feel like you chose your that problem so like if the weather's is just bad you know you yeah you you it's like oh i didn't choose this it's happening to me but if you're like no i wanna like for you you're like doing these long rate fifty mile races or her mile races or whatever it's like you're choosing a set of problems that you're gonna get you know struggle but get satisfaction with as you overcome them yeah right now what are those for you so it's like the endurance stuff maybe the business stuff is like that too for you or no yes for sure both of both of those things let's let's talk about the business stuff so on the business side you know a lot of these creators are building brands off their stella products yeah i mean for me it was investing or or other stuff are you doing any of that stuff i yeah yeah i'm developing something that i'm gonna launch in the fall but for me was always kinda difficult i i would see people doing it and i was like this is okay this seems obvious and then i would think like the money that people are paying us to promote their shit on the show like express vpn for example they've been a sponsored of the show for years and they've probably paid us like you know if we total it all up it's like an insane amount of money right but their return on investment must have been way higher right otherwise they were to crazy continue to buy the ads year after year so i'm like why don't we just like it just makes sense for us to own something that we're promoting because then we see all the upside right but it it was always it always kinda killed me thinking of the right thing because i don't wanna force anything on on my audience and comedy is a very hard thing to like align with a product or a service because it's just something that people enjoy it's not you know it's not like a i don't know it's not like fitness or cooking where there's like products that people use every time they cook with comedy it's not like that it's it's just like i don't know generic and sort of so i like when i started doing the endurance stuff that's when i was like oh there's a lot of stuff that i'm doing every day yeah that it's natural for me to promote and this is really cool cody run club yeah so this is kinda kind of my first like product in this direction where like i wanted to make something more like fitness right focused so this is like the first time i've done like running shorts for example when you work when you're promoting or are you doing because that little like video on there was kinda funny are you like using the like are you leaning into the humor side or you trying to be like more serious when you're promoting the stuff that's something i still kinda battle with myself over how siri because like i always wanna be like comedy is a very easy crutch to lean on mh because it's like i like making fun of myself and also if i'm a little bit self conscious about something it's like i was just joking so like this you know it's like a hard for me to sit the studio and actually make a fitness video because i'm like i'm not that guy right i'm just doing endurance races because i like doing it a challenge but i'm not the guy that's out there like in slow mo like you can do anything right now so i like i like to blend the two i mean that was great like you're it's like on the bike the guys like spring spraying them one in the mist in your face to take like ready that's great so yeah this is like my first you know time kind of generating a product in like the more fitness lane and then i'm gonna do something else that i think will hopefully be a little bit bigger it'd be funny if you were just sort of the anti david go like just went the other way yeah stay off yes yeah marshmallows just sign off with something so so incredibly soft do you you wasn't a lot of his stuff i do i mean i read his book his first book and i've listened to was like joe rogan episodes and stuff like that you should have never read the book living with a seal no it's a great there's a entrepreneur named jesse it's do you know him have you ever heard of jesse it's it's no he so he married the woman who created span okay he and then he created like span like the the concept the action jesse no the been shape where of spanking yeah that would be big that would be that's a big idea she i sorry and he created like he started off as a white wrapper then he's always he's like white rapper things he's like alright not gonna make it as a rapper so he's like i'm gonna work in a record like a record label so he's like working as a in a record label his intern was like this guy who's trying to be this rapper trying to be all hard he's like yeah i like this guy it was fifty cent so fifty percent was his intern for a little bit fifty percent goes off blows up so he's like okay i'm he's like that guy like had it i don't really have it he's like what do i what can do he's like he started creating jingle so like rap jingle okay so he's like he created the knicks theme song with the new york knicks like go knicks whatever you go to new york go and so he created sports like jingle like kinda like quick rap for companies okay and then he sells that company for like at our four million bucks he's etcetera alright i got four million bucks i split it between the two guys what are we gonna do now that we have two million bucks and they after they sold they met a rich guy who took him on a private jet and they were like flying in this private jet like this is amazing i we would love to do this more we can't afford a jet so like it'd be cool if you could just own like a couple rides on a jet like okay piece of a like if i just fly at ten times that'd be amazing yeah times share for jets so they created that ended selling that jet or something they sold it to net jets so there was like marquis i think was like so and so they sold her to net jets which was owned by warren buffett that was a huge sale and then now we like owns a piece of an nba team he like you know z coconut water mh he like invested a bunch in that early really on when he was like oh coconut water's is gonna be a big thing yeah because he's an endurance athlete so nice he love doing long runs and so he he was like the running community loves coconut water i think mainstream is gonna too yeah so we found a small brand that wasn't doing that well put a bunch of money in and they ended up like selling it to coke later i listened to that how i built this episode it's that's like one of my favorites the coconut water yeah if you're for a good one yeah look look up that episode and watch that it's great and so he one of the things he did along the way was he was like i really wanna run this like i guess there's some hardcore race in arizona or whatever okay the hardest race definitely or something like something like that and he goes there and he sees people running and then he sees this guy just like a like a huge guy running this race and he's like by himself and he's like bleeding and he's running in it's david go essentially and he me somebody he's like hey i want to run this race next year will you train me and he's like will you live in my house and train me for like thirty days and then he did and then he wrote a oh years later he wrote a book about that whole experience oh that's and this was before anyone who knew who david go was so the book came out and he and he just calls up living with a seal he never mentions the guy's name but he's like this character that's like just like hard a shit and just like you know would wake him up like you know they three in the morning they just like they would run like eight miles at night yeah we wake about my three in the morning and be like wake up bitch it's time i mean like he'd be like let's go we're going running again yeah and again i gotta read that it's a great but it's a great read jesse see it's slur i see it yeah living with the seal good look that a good one have you like for the running thing is it like why like i i don't i like if you told me to do an endurance thing i'd be like oh you've suggested my least favorite activity on earth yeah yeah why do you do it my parents did it growing up so it it's kind of in my blood i saw them do it and i avoid like they they raised us like we would go on bike trips all the time and so we were always doing it and then we would see them do these incredible feat of fitness and it just became something that i that drove him me and then i was like an athlete and college stuff so when i graduated i was like i need something to stay in shape so like running just seemed like the most natural thing and then once you do you know five miles you're like oh or once you do three miles you're like i think i do five and then you're like i should i should maybe go for a half marathon you get kind of addicted to it right and then so i've done like marathons ever since and then my sister signed up for an ironman she did it and she's my younger sister so i was like damn she did that before me so then i signed up for one and then i did one and now it just kind of like through that i was going through like a pretty dark period like right after covid and through training for this for these i i an ultra marathon first and then i did an ironman and through training for those i kinda like found my confidence and my happiness mh so now it's like something i wanna make part of my life so like i started the training channel and now i'm just planning more things like i'm gonna do the new york marathon and then i'm planning hundred and something mile alter that i'm trying to do what about the music videos you guys do because they're amazing and they're like almost like too amazing it's like wait like where did this come from why is this like why is this good are you guys is this what you guys actually do like i didn't really understand the first thing time i saw one i was like this is i know i was just like very jealous i was like holy shit like you can't have you can't be like i'm relatable and funny but i'm also like make a talent the other side you get to pick you know that's how life works how'd do you guys start doing that and why is it like why is it so so fucking good and like what why don't you lean at more if it's so good i do think that yeah like a lot of the stuff i've done or been successful at it's been like like i'm the person to look at a pipe dream and be like it will be really cool to be that and then like actually try mh and so that's kinda how that started was you don't count yourself out you mean like yeah exactly like i i somewhere in me kinda believe that i'm probably capable of that somewhere and i think everyone is of everything but i'm pretty good at like not like you know turning myself down i guess at the beginning and that's kinda what i lost in that like dark period was i to lost that confidence and if i thought of something i would revert back to like no you couldn't accomplish that but when it came to music i was always like it'd be cool to like do it would be cool to like go online and say i have a new song out you know what i mean that would be really poor from that yeah exactly and like i never i never played any instruments besides drums growing up i was never really musically inclined i had a good sense of rhythm and i really enjoyed music and so i was kinda like now this is something that's not really for you and then i was like no why can it be and so i downloaded fl studio i made a beat and for one of our videos i invited noel over because he used to actually rap in high school so i was like i made this beat can you just wrap over it and we'll make a funny song for the end of this video and he you know took a little bit of convincing because he was like i close this chapter of my life it's so finally got i got him over the place he you know put a verse down i recorded my verse i wrote and recorded and then i was like tried to figure out how to process a voice which song has this horrible song called keep you dick fat and then i'm the comedy song comedy is again again the comedy is a nice crutch to lean on where you you're like we're bad but it's funny yeah exactly so people don't like put too much pressure on you or make funny you too much and so we did that oh that's still up wow okay and my first beat ever you know it's horrible yeah i like the beginning stuff i i always like the really stuff how'd did you decide on that as the concept like well what didn't make it that this one as the do that's a great question actually i totally forget how we even came up with that i think he must have said keep you dick fat or something and then i was like oh that's funny let's put that down well that's also how tiny beat came out right like that that this it was just saying just like that was our whole thing it's just dick jokes and being stupid and being five years old so and then so after we release this we shot a music video for it and where we like used a friend that was a dp and we shot it all nice and then we're like oh this is a fun thing like doing something a little bit more high production value this is like a really fun path to go down and then shortly after this i got a dm from a producer in la his name's diamond pistols now like a fantastic friend and his produce a ton of music for us he was like hey i'm a producer let me produce your next song this is really funny and so we're like sure and we showed up at his place and we made a song called super zen like in the day or like we did we made that song in a day and how do you make your song day what do you should you get there i mean if you're working with a good producer it's you get there they're like what you wanna make you're like hey well i've been listening usually the way a music session starts is you'll just listen to music together and then you're like i i really you've been into this song recently you'll put it on try to find some sort of inspiration or if you come in with a concept then you'll kinda work off that we didn't really have anything and so he started making a beat we just like wrote some bullshit lyrics and then we came up with this concert like at that time xanax was like the big thing like little pump and all these guys were talking about doing xanax over time we we're like let's make a song called super zen where it doesn't make any sense because we don't actually know what like mainstream grapple lyrics mean we're just kind of trying to you know hang on to the trending references and stuff like that so then once we made that song we're like it's the song is pretty damn good let's shoot another video for it and noel well called in a bunch of favors we ended up getting a horse for this video these look expensive too so you guys like yeah this was probably like you you made them like worth yes yeah i mean music videos are at some money pits at the time was that like kind of like significant like is that like this was like a lot of money yeah it was we had nothing back down so it it's huge so like i said a lot of people did it like on favors because they liked us and that's diamond pistols you know a lot of people that are in the video like she was paid actress but are just like friends and stuff and we knew someone who had a horse and they brought the horse and we paid them like five hundred bucks or something wow then we released this on spotify and actually got a lot of streams because people watched the video because it was funny so then we were like we should do p maybe so then we started making more music and then fast forward two two ep eps and albums later we signed a music deal with ari and we released two songs with them one of them being broke bitch which now has like over fifty million streams i think walk man has like eighty million or ninety million i think i saw one was like eighty five yes i was almost gold was that that a hundred a hundred million gold it's just like it's a hundred thousand or earth's ten a million sales and i don't know how i forget how does that even work anymore yeah i forget it's a weird equation but i think it's almost certified gold which is fucking crazy that's a fun wrap idea for you like because everyone's always platinum yeah yeah it's like we went gold yeah really exactly so you good i like that yeah i might steal that yeah i'm funny too and one of my questions on my list was like how do am i was am i funny and how do i get funnier here so i would say you listen with the go ahead yeah i i would say you're definitely funny i chuckle i think you guys here i'll give you some constructive criticism from a listener from a fan of the show i think you need better cold opens agreed a lot of times i feel like you use the wrong moments you should use the funnier moments maybe it's even dumb than that we come from a different world so it's like we're just dumb about like how you would do a creative process it's like oh you should care about this and like you should run a process that like like looks at the feedback or the data and then like makes it better yeah or like watch it together like what could we do better yeah we've never done that yeah but we should yeah i mean i don't know the show's good so that's like that's my only little thing because it's such a it's such a great opportunity for a laugh right before the smash cut to the intro it's such a beautiful thing and so we we tend to like take our cold opens pretty seriously or like we need we need a good laugh right at the beginning of the show them when someone turns it on there they're like i knew i like this show another week you know i'm sticking around one more wait stay on your average exactly i'll stick around for ten minutes exactly the i such a saw the ideas so have an ideas section for you where i was gonna pitch you slash okay we had one before you walked there it was in s yeah i was like why isn't there something called frozen spores so why me though well we have the idea of right before you arrived i was like i gotta ask cody about frozen the smartest potential you think there's potential there listen i like so what we're gonna do here let tell you how this i could how's this came about okay i was like in this studio whatever i was like i want because this this might look however it looks but like we're in a office building and this is like a small like cubicle of office yeah when we're here i was like i wanna buy an ice cream truck and turn it into a podcast studio and like roll it up to wherever we're gonna whoever i wanna record with and like yeah that's what does he does it in ice cream truck it's on a in an ice cream truck but he has like a sprinter van right that he's turned into a little oh was worried that saw having a traveling set yeah he pulled up right outside my house and i literally like my commute was two seconds that's what i wanna do yeah it was pretty sick and so like less retrofit it and then i was like you know what we gotta just create a ice cream brand if we're gonna do that and then yeah frozen s yeah okay rag okay it's a s i see the cold and the marshmallows has been the ice cream okay that's idea number one have for that's good i like that yeah marshmallows are my least favorite thing about more agreed agreed okay next one let's make a netflix show so i wanted to brainstorm with you real quick k a netflix show business related so business un scripted that's the category k so shark tank is a great show yeah we need more so like know the way like you know american idol happened and then the people were like oh shit the voice x factor american downtown talent like people just took that format and started remix masks singer like they they're like people like this amateur singing thing we're gonna do it yeah i think people like the amateur business thing yeah shark tank works yep there's not really another shark tank there's not like another remix version of a cool thing that you would want if you like shark tank you might like this so we could do one for like creators so i don't know just like what would what would work what do you think i like the idea of doing it where people like come in and pitch their channel or they're like tiktok the idea or whatever was sue idea last night he's like yeah we need it for creators yeah that's good i i've heard heard someone doing that i think because that's not the first i've heard that idea right but i think it's an awesome idea so like how would it work so they come in you got you as a guest just like a successful creators maybe are the like judges or whatever what do they get because like you know a business thing you're like i get the what are what do like the yeah what do the investment i'm gonna get no i lot wanna judge get what does the contestant get like what do they want to create the yeah to trade their channel every creator just needs money to fund their idea i see so that's maybe yeah and then you'd maybe like as a judge you'd be like hey i get like ten percent of i'm your manager now i get ten percent of everything that you make right in the future that's good idea yeah okay you're in i i guess i was like sounds like you're in it sounds you know both so far okay cool so we're doing all of these yeah frozen moore's first clearly second shark tank for for creators yep another one app startup of ideas okay so cap that yep smash it yep cap that plus true smash it i kept that two smash smash it i kept that two plus where did left hit yeah was the two plus where it ended this that's when traction started dying with have you had any and you were almost i say almost because i think you're your friend best friend something like that started cameo so you were like very close also to creating cameo yeah or being a part of cameo it could've have been in at the beginning they were making that in my living room and i was like this is you're like okay guys loser like like cool yeah looks cool like what he's guys doing then i go record a youtube video like that's any cooler and and then it blew the fuck up and then i ended up investing in series a right now and was these guys were building this beside me well good for you because i anytime i missed the first round it kills me to come in later even though like should just come in that's like yeah you should and i'm like so anchors yeah you're like a felt they were in my living how of the principal i yeah yeah i will lose more yeah exactly so have you had any other like you viral app ideas that you haven't pursued because you're busy being like i had one i i was like it was like it was like an app where you could figure out where to buy frozen s frozen the small locator yes exactly but then i was like wait that doesn't exist yet so someone has to invent that and then i'm gonna make that out that's yeah do you have any problems or pain points or opportunities you've seen is like you know your creator there's tons of companies silicon about valley be like we serve the creator economy yeah but i don't think they're really know or understand really how creators lifestyle is what they actually want have you seen any like pain pinpoint or opportunities that you think somebody whose business minded would go do i think ai like has kinda revolutionized i mean like it has at everything but i think it's there's a lot of potential there to help creators whether it's with like thumbnails something as simple as a thumbnail or a title right like i've noticed people using ai to make their stand out in crazy ass ways what do they even use for that like what what do like i don't know okay but a lot of times like they'll just make it look a little bit cartoony but they'll know then like blend it with the original thumbnail so that it's not gotcha obvious but it's eye catching and you're like something's weird about that thumbnail which is what it takes the point thumbs at point it doesn't it like you know people think that a good thumbnail is like contrast and colors and it's like a lot of times that ends up blending in right you just wanna look different so i think ai does that i remember like in history class yeah duke actually i learned that hitler did that so back and back in the day you and hitler again like like minds think like he all the posters were colored like just said i print there everybody was so he all of his marketing was done in black and white black and white flyers posters whatever yeah because it was just the contrast yeah to everything else and it was like yes there you go take a page out of hitler's black you know when you think about thumbnails but i think call and got it yeah exactly and i'm learn i'm learn exactly but yeah i think there's other stuff like for example put podcasting i know there's so much with ads that you can do the most obvious to me being like just you know training some got you know ai on how we speak just feeding at the transcript of our five hundred episodes right and then having it write the ads for us in our own voice and then actually s emphasizing our voices and reading the ads for us so we don't actually have to record anything right and then eventually just doing the whole podcast but like the ad thing i think is so obvious it should happen right away and it if it's not already being worked on have you had anybody like send you a link to like here's you doing the podcast or here's he doing an ad yeah it's kinda we did it last time it was like i forget the company's name but i think they were looking for investment and then i think i didn't reply to the first email so the second one they're like here's here's you by the way here's your voice and it was a app where you could call you elon for example and have a conversation with elon right on you know your computer speaker basically and so we called me on the podcast and both of us just talked with me and it was so fucking scary wow and weird feel he's guy's great yeah yeah exactly that's funny i was like our job is over right we're not gonna have this job in a year you met elon right you was it you went to his house you his house party with him one time how was it tell me everything how does that even happen we were this is the first time i ever met post malone and we're like you know good friends and now i wouldn't i don't say that as a flex i'm just like i fucking love the guy and whenever he hits me up i'm down to hang out but the first time he me is often he's not often he's fucking rock so it's like i don't hear from him for right eight months and then of send he'll text me he's like i'm in town then we're like i'm like fuck yeah let's hang but he hit us up on or he hit me up on twitter and and all i think and was like hey hey dad or something like that like i love your videos or something and i was like oh my god i was a huge fan of his music i was like it's like so thrilled and then he was like i'm gonna i'm flying back from australia in three days or something like that like let's get drinks and i was like let's do it and i think i was at i was with kelsey family at the time my wife like at a family dinner or something and he was like i'm back in town with meet at the rainbow room and you know in an hour and i was like alright guys i gotta go sorry kelsey family us gotta dip out so we went and met up with him at the rainbow room and we got fucked up we were drinking you know lemon drops and and it was just like this surreal experience where we're just like because he's very similar he's is like same sense of humor so we're just like joking around r having a great time and then he looks at his phone he's like elon elon been texting me and we're like yeah sure yeah totally just thinking it was a joke and then he showed us his phone it was like elon musk who's was like come over and we were like and he was like he was like we go over to his house and we were like yeah i mean you can't really say no to that yeah and so we got in cars and drove to his house and we got to his house and him and grimes or like standing on the driveway with lanterns like welcomed why my is that like i don't know it was fucking it was so was the thing was from a dream i swear to god it was the weirdest night of all time was it like a thousand people there or it's like just y'all no it was like ten or not even it was like post crew plus us these like you know hangers on there their was like hi include me and shit and then it was elon and grimes and like i forget who else was there a couple like producers and like two other people so we're all sitting around the fire and it's like two or three in the morning and we're just sitting there talking and post a elon talking and he's like nursing a glass of whiskey or something like that and i remember thinking like this house doesn't have any furniture really weird and so someone was like well this is his like pie party house his like family house across the street or something and i was like that makes sense right a billionaire sense yeah exactly i would have a party i was like could have with no furniture yeah and so eventually and then and they're all standing what you're all standing no no we're sitting outside of outside like around a fire pit like have some ledge or something like that jeez i think they're were like a couple chairs they're were very sporadic and then i remember like we we finally it was like four am i was like okay i gotta go home kelsey asking where i'm at and so we go downstairs can't figure out which door leads out i was i wanna open a random door and then there's like a spaceship and there and they're like quick there's not enough time get on so then i go back upstairs and i like lean around the corner and elon and grimes are peeking out and i was like hey and not gonna interrupt that so then we just went downstairs there found the door and then we're sitting both of us you know meanwhile are sitting on the curb afterwards it's looking up just like what the fuck no one's gonna believe this like this is the wildest night we've ever had it was crazy that's insane what's he like i'm he was nice yeah he was nice i was pretty drunk i what what is wanna talk about memory is a little foggy but i remember him saying some things that were like okay he clearly like thinks a little bit differently about things what did you are you like in like what's your in that moment because whenever i meets celebrities i make a complete ass out of myself to the point like i don't wanna go and i don't wanna meet to i i wanna do it it's you know i start thinking stupid things and i say stupid things i think i like it was one of those things where we were not invited it was like post that was invited so he really wanted to get to know post so they were talking and we were sitting beside just got kinda going yeah yeah i mean it yeah totally i that's agree agreeing so we were trying to like you know not be a nuisance right that's a better mentality that's yeah that's my new mentality with celebrities just be there not be a nuisance and don't yeah don't get people to wish you weren't there you know that's the new win yeah exactly yeah because on my win is like we're we're best friends after this so what i need to do is just harm the office guy no yeah i was too scared honestly that's hilarious dude this is fun thanks for coming on yeah this was great thanks for doing thanks for having appreciate it bye that's a wrap yeah i feel like i could rule world i know i could be what i want to from at all in it like a day's off on a less travel never looking back