6 Trends You’ve Never Heard Of (That Might Explode)

alright sam today i got six trends that i'm watching that i wanna tell you about my spidey sense is tingling on these trends and i just need somebody to talk to and you're my guy how masculine of you to say it's tingling i love spidey senses t right now i'm gonna call my doctor after this i feel like i could rule word i know i could be what i want to from at all in it like a days off on a roll less travel first one back alcohol is in the gutter so i sent you this tweet so it says spirit inventories are soaring and it shows camp and you know a bunch of other spirit brands i honestly i don't how to pronounce because they're front of french but basically from twenty eleven to twenty twenty five there's this up into the right trend it's basically a measure of inventory as a percentage of sales and so it goes from like what used to be under twenty percent to in some of these cases like sixty percent seventy percent eighty percent you know it's a crazy crazy rise and this lines up with i guess my lived experience in our social circle our age group drinking ain't cool anymore being healthy cool and drinking isn't cool when do you get alert that when you see me do something health wise you should just expect that it's gonna be popular in three years i i gave up booze in two thousand and thirteen or fourteen i think fourteen so yes i didn't actually think this was gonna be that popular i did not think that this was going to be a trend but we actually wrote about this we had a my company also had a new article called trends and we wrote about the rise of non alcoholic beer and it was actually steph smith who's we all know is an amazing person very smart she pitched me this idea and i was like i don't i don't buy it i think this is insane i don't i i don't believe it but go ahead write the article and she so a lot of guys a lot of people have been calling and i actually even though i'm sober i did not think that this was going to be as real as it is and so i think there's an interesting question which is i don't think people fundamentally just become better better behaving over time i think they substitute yeah they're just using drugs yeah yeah so what's the substitute i think it's the interesting question right so you had you had non alcoholic we non alcohol beers we had i think the guy from what is it athletic brewing c on the podcast yeah they're awesome we you know ken spears there's been all these like startup up brands that are in the non alcoholic space but then you have just substitute straight substitutes so weed it's probably a winner where else have people gone where where are people getting the behavior what what jobs to be done were done by alcohol that are now being done by something else like is it literally just tiktok scrolling right like people are literally just not going out because they're at home on their phones and when you're not going out you're not drinking as much what i'm noticing in my life is so i you know it's i i can never tell if i only hang out with people who don't drink because i don't drink right or if it's like truly popular or less popular but zen i mean nicotine some type of like non smoke nicotine so vaping i mean although none of my friend's vape but they everyone does do some type of like z the second one is the rights psychedelics so i have just a crazy about of friends that are regularly and i mean like every six months doing some type of like journey that they call it which i think it has like a different set of issues but then i think like exercise to be honest like it just seems like more people are like into exercising have you seen this company called ultra i think they're kinda like a zen type company so ultra i founded in twenty twenty five which is last year just raised eleven million dollars to scale non nicotine focus pouches so they basically taken in the nicotine thing but they're branding it has like a focus tool and they've already sold one million cans in six months and claims a position number one amongst nicotine free pouches globally while z dominates the nicotine patch market ultra is targeting a different segment high performers who want cognitive enhancement without addiction it's a sixteen dollar can their round is led by blah blah i think austin reef maybe and this or he was definitely he was bragging about it yeah he's was very bullish on this company the the web the website says powering top performers at facebook goldman sequoia like it's pretty funny that like that is considered cool out you're cracked out friends secret weapon listen when you and i were just getting started in san francisco it used to be a thing that people would protest at the google bus and i even remember there was an era where they were flipping over smart cars because they thought that smart cars like represented like techie for some reason i don't i don't understand that but do remember that now now they're try to be cool by saying that people who work at ramp to our nicotine that's just crazy times have changed by the way you were also early on the nicotine trend yes if i did i was a i was a i was a skull guy i loved i love tobacco i remember before we went on stage we were doing our first live show in vancouver or victoria and me and you didn't really have a good idea of what we were getting into and we saw that this like it's entire theater full like i know two thousand three thousand people but it looked grand like it was over you have a photo of it it's like you know four stories high of people and it's a dark theater or whatever and we peek out from behind the curtain and you see that and then immediately it was meet you and andrew and both of you started scrambling for drugs but you're were both like can we get a pouch can someone go get can you wanna cross street get a nicotine pouch and i was like what do you is that like did you not need that till two seconds ago and what what is happening right now and then you both popped in a pouch and then went on stage it was incredible yeah that's a substitute and i think then i was actually i would just swallow the nicotine spit you just stick it in there and you just swallow it that's like with the with the hard southern do yeah the but the lack of alcohol to bring it back to that that is a bit surprising that it's so widespread but i haven't been around like drunk people in so long have you no but i just assumed it's because i'm like in dad mode i didn't realize how you know like i thought these are all bubbles so i thought oh myself and just got a dad but what yeah i i'm not drinking out there then i thought well my tech friends were all bio hacking brian johnson but we're on a bubble but then you see this and this is the global inventory stock of these alcohol companies and it made me realize like maybe this behavior is not just limited to my bubble that's taking place in the the broader community because we're we're all too small of a group to affect you know the actual trend lines if i had to guess it's gonna be cyclical if i had to guess this will make a comeback similar to black turtleneck under jackets well look sean bringing it that one back single handedly a turtleneck is a pedestal tool for the face and i'm just trying to show off what god gave me put it out of pedestal i like you said pedestal which took took away some of that there was a class there's just a quack that you had there gonna give you agrees in new york city listen there's this article that i read about a turtleneck and said when a man wears a turtleneck he's assert or he's advancing the situation and that situation is himself he's advancing this situation that's incredible wow that's the best branding since the actual situation from the jersey shore which was which was an all time nickname give himself alright so a lot of people watch and listen to the show because they wanna hear us just tell them exactly what to do when it comes to starting or growing a business now a lot of people message sean and i and they say alright i wanna start something on the side is this a good idea is that a good idea and again what they're really just say is just give me the ideas well my friends you're in luck so my old company the hustle they put together a hundred different side hustle ideas and they have appropriately called it side hustle idea database it's a list of a hundred pretty good ideas frankly i went through them they're awesome and it gives you how to start them how to grow them things like that gives you a little bit of inspiration so check it out it's called the side hustle idea database it's in the description below you'll see the link click it check it out let me know the comments what you think let me give you a better one alright volta another trend you might have been early to as a former fitness influencer so yeah i could tell you about that i was i heard this for the first time when we were doing a podcast with h and you know you do the podcast with h i go to his office and we're talking and we talked for probably i don't know two two to three hours or something like that we talked about a lot of business stuff but you know by the end i'm sort of out of asking them about business stuff and i wanna talk him about other stuff so i asked him i said what are you nerd out about what are you really like what are you really interested in that's like letting your free flag fly like what what is your what's getting you off here on the nerd level and he goes volta he and i forgot what he called there's a category for these he's like i i don't know what the term is but it's like resistance based blah blah so he tells me about this device this fitness piece of gym equipment and the way he said it was like some guys instagram feed is sports some guys instagram feed is girls my instagram feed is just niche gym equipment so he goes this thing is incredible so he was telling me about this and i thought it was pretty fascinating so i filed that away i took a look at it i followed it away so i was watching this guy the wasn't him home jim reviews or something like that mitchell so when he was talking about coop yeah he was talking about it somebody else was talking about it and then in general like all of my training has been like the number of times when my trainer is said the word eccentric load i'm just like okay i don't know what i don't know why the centric load is so important but it's definitely super important and they two go together so what's look let's explain what it is yeah so basically if you're looking at it it looks like it's the size of a red brick like for building a house it looks about that size and so if you imagine you have a home gym or any gym and you have a squat rack imagine having this brick that you get attached to various points of the squat rack and then you could attach a pulley or a handle to it and it's sort of like a portable cable machine except instead of a cable machine it's just this brick size pull that i imagine is magnetic creating resistance so you could say make this four hundred pounds worth of weight and you pull but it it's special because it's very precise i believe right so there's couple things there one is you you nailed it it's a bow flex that's the size of like a shoe box or even smaller than a shoe box which is pretty cool to put a cable machine inside of a a such a small thing so there's first point is small small footprint that's a big deal because most gym equipment is enormous and bulky the second thing is that you can change the the precision you're talking about specifically is you can change where the resistance happens so let's say i go pick up a pair dumbbells if it's sixty pounds then it's sixty pounds on the way up of my curl it's sixty pounds on the way down of my curl right there's no difference there but the way your muscles work is that the the the let's say the curling up which is the concentric part of the motion and the east eccentric which is the bringing it back down you actually have totally different strengths so your eccentric can typically whole have like i don't know somewhere between twenty and sixty percent more load than your concentric but if you're picking at pair dumbbells well you just gotta pick the one you're sort of limited by your weaker part which is your concentric load so what's actually happening is that the more important part of the movement the centric load you're actually under training because you're limited by what you could what you're able to now what this machine does which is kind of great is that it lets you change the weight so you could say hey on the way up give me a hundred pounds but on the way down make it a hundred fifty and so that precision of changing the the curve of where the resistance happens in the movement apparently you get like incredible progress and gains from this now i don't know how real that is but like i i don't wanna make a claim that i can't back i've never used this device but in theory that makes total sense to me and i think this is kind of a game changer on multiple fronts so that's it's a game changer in size because now you can have a piece of equipment anywhere well you still need like like a you still need an anchor so you still need like a squat rack but it could be a wall it could be a tree it could be like anything it doesn't need to be be a tree yeah as long as they could hold like as long as it could hold like three hundred or two hundred pounds worth the force yeah i think it goes up to i think the mattresses is is like two hundred i think on their main main sku yeah but if like you could use this in lieu of a bench press so you could actually use this as the bank price and but you would need two of them one on each side right so like so the so the size is a big deal the potential gains you could get by changing the concentric loads and then the third is the weight of it so the bulk of the cost of gym equipment is in the fact that you're shipping like a thousand pounds to someone's house whenever you have to do this or thousand pounds to a gym and now if you have this thing the size of a brick well it's also the the the weight of a brick pretty much because the resistance is from the the cable pulley not from like actual weight in the box so i think there's a big deal and this might like change the way that gyms are made home gyms work people actually comes to the battery you charge it so the way the technology works is it some type of battery and you have to but you do have to charge it i think after every session but it it is incredible how you can get two or three hundred i it's two hundred pounds like it's said two hundred pounds of force from like a thing that's the small i think i just sold myself on it on this got this pie i i'm i'm very curious about something like this did you go down this rabbit hole with when you were making your home gym i tried to go down the rabbit hole it was the wrong rabbit hole because the people who are interested in this they're too interested in the gym equipment whereas i'm interested in like the mtv crib or that what's it called i pit my pit my ride it's like hey how do i turn a kind of generic space into a cool space very quickly and what are like most bang for my buck materials i'm not trying to stuff it with equipment because the way i train like our training model is much more functional it anyways movement based it's not i don't want fifteen bulky like static machines or racks that i need to to work on yeah look on one hand i'm like did forty five pounds is forty five pounds regardless of like how nice it is and like i lift things up and i put them down that's like the what the exercise is but then on the other side there's like gadget nerds of which i am one of those guys and so i'm in the category of people who just love browsing this gym stuff there's this guy named coop mitchell that i met i think in two thousand and twenty because or nineteen when i was building my home gym and he's been reviewing stuff for years and it's a really good channel and it was hilarious her mo did this video with him and this was the one time where i've seen now looks like can you talk me he was asking the questions like you know he's always people are always asking him my questions and it was really cool and they were nerd out for about thirty minutes about this v thing well you were you were my version of this because when i was building my home gym i was like hey tell me what i need to do and you were like hey i was like what do i need do for the flooring poor saw mats yeah you were like hey get these horse mats it's go to this barn website yeah and get these things that forces like on or stand on and i was like what are you sure and i bought them they're amazing they're great they're amazing yeah if they get out of what do you call like alignment or i have a solution for that total pain for that oh okay i need this what's what's the solution so have you ever looked inside of like a garage or or barn there when when when the when it comes together where the two by fours come together to form the the angle of like the home they usually use this like piece of metal that has nails on it you put those on the bottom of the mat so you lift the mats up and you put these little things and it nails them down so then they don't move is that idea imagine a thing that looks like a post it note but that post it note is made out of metal and on top of the metal or on top of the post at note part is like a tons of little like tac like little like little little nails and so you just set it on you set it on the ground you put the mats on top of it so it like comes like the seam comes together and then you just smack it down really hard i see okay that makes sense yeah i needed that i think it's called you'll find it in the roofing section of home depot what's what's the third trip next trend physical ai alright so i think you're gonna hear this phrase a lot and i think people when they normally say they're saying it for robots they're talking about optimus they're talking about the fig robot they're talking about like humanoid robots i'm talking about something different i'm talking about almost like these gimmick devices where you can you just put ai in anything so here's an example have you ever seen ads for this thing called p no no like if you use a better name p l a u d i bought this thing i don't use it just this is like a anti endorsement i don't use i think it was kind of junk but this company has done a hundred million dollars in revenue on this device oh i have heard of this i the the promise of it is amazing it's so and maybe it's better now i maybe ordered the early version and it was definitely like the wish dot com like type of experience but the premise of this is it looks like a business card almost sorry this is what it did it looks like a business card but it basically is like a physical meeting recorder so you could bring this to any meeting you could put this on the table and it'll record your conversation it's something you could use for your own notes just talking out loud at your home office or like again if you're at a at a at at a meeting with somebody i think the big use case actually that they say is student notes so your students bring this to class lectures and i think that's where they found like really fast growth was oh cool if i go to class this thing will record it it'll transcribe it it's like what fathom and some of these other like meeting recorders are doing for the business world they were doing for classrooms so this thing kinda took off and i think there's a lot of things in this genre so there's teddy bears where now your teddy bear comes with essentially like chat gp inside so i have a couple of these like for my kids again still all in the jan state nothing that i would be like this is good yet but it's definitely where the puck is going this it wasn't one of them inc incubator in your buddies yeah f has one that that that was being inc incubator there it had the best launch of video i've ever seen it was basically this like like nerdy engineered type a guy like sitting there and then the bear was saying like far you're you're such a nerd you're always talking to a bunch of robots and he's like this like nerdy guys like having conversation with the robot was hilarious yeah that's the idea so it's a talking toy i think fat fatima is the guy who's team it's called magical toys dot com is the name of theirs they they gave me like a really early prototype of this thing like you could literally it's like the bear on the front and then there was like a control control board like dangling on the back like open wires so you know it i got like the earliest prototype so i don't know how good the the newest one is but again this is where the world is going where your toys are gonna be able to talk to kids to teach your kids they're gonna be interactive in a open world way so a lot of toys today are open interactive but it's just hard coded like you push this button it's things that a busy spider you push this button it's gonna say hello well these toys can do anything and so once this works it's gonna be kind of amazing when my kids ride in our car we have a tesla and tesla has ai built in and so i would say on half the rides we just pop her pop the ai open and we're like hey we're playing guess the animal like come up with you know come with animals we're gonna guess or how does like you know where does the earth come from right or like your questions my son has is and i'm like this is pretty hard to say like what's older or the you know the son or the moon you know things like that and then she explained where who invented chocolate we learned this the other day do you know who invented chocolate by the way no idea so this is kind of a crazy story thank you ai for telling me this story in the car so chocolate was initially they took the cocoa beans or i was like where does chocolate to come from it's like oh these like cow trees like a nasty bean right it's like take this nasty bean it's bitter but then if you roast it and you did whatever and then you add sugar you add butter you had all this stuff it becomes like no chocolate that we all like so i like whoa whoa whoa yeah how does would have thought of that who would've took the nut and like got to chocolate bar at the end like that sounds like an insane leap and ai was like well here's the progression actually first they took the the cook out thing and then they put it just in a drink and it was a spicy kinda bitter drink more like a coffee but they thought it had these like benefits and so it was really popular for that so then this doctor named like something fry he believed in the the the medical benefits of the drink and then his he had stopped being a doctor and his family had made a industrial plant to make the drink but in order to increase demand he had this idea to experiment to turn it into a bar like a snack bar and then the bar was too bitter like the bitterness was okay in the drink form but it wasn't that good in the bar form so he's like well just had a shit ton of sugar to this and like see if we can make this good and he created the chocolate bar that's pretty awesome so physical ai small little either you know one off devices baking it chips into toys chips into different different objects in the house think this is gonna become more and more popular when you said physically ai i there's this guy who just applied to join hampton it's called the handy dot com have you seen the handy think i've been to this website i might be saved bookmark alright i'm here what am i what am i looking at it's one male interact oh okay alright it was it was what you were joking about i thought that was like a oh yeah it's remind out of the gutter it's actually gonna save lives so nope it's not no i'm like i'm mean as clinical as one could i'm just gonna read you exactly what it says the number one male interactive stroke the top rated male sex toy with perfect sync to adult videos on vr operated how and where is what i wanna go let's get some source cited for that but it says it says they've sold two hundred thousand of these things like on on the website so this guy applies to hampton and you're like instant acceptance skip the application process come on man well we like do these weekly meetings where we discuss like who who who is applied and like do we have a good group for them or not and it's pretty funny to be like yeah like the handy guy it's just kind of a yeah it's definitely weird but it's pretty funny there's a tab on the website so it's like products bundles accessories and then the last tab of the navigation menu just say it was oh oh man this is weird oh i think i know what they're saying this is so i don't think this is ai but but maybe it could be someday today's episode is brought to you by hubspot did you know that most businesses only use twenty percent of their data that's like reading a book but then tearing out four fifth to the pages point is you miss a lot and unless you're using hubspot the customer platform that gives you access to the data you need to grow your business the insights that are trapped emails call logs transcripts all that unstructured data makes all the difference because when you know more you grow more and so if you wanna read the whole book instead of just reading part of it visit hubspot dot com okay so by your next trend is too many podcasts too little time so i don't know if you've seen is that what a trend means this is insane explosion in the number of high quality podcasts done by high quality people so there's one that this guy did with this he the the podcast was from this guy it t t i morris ti morse and podcast called relentless so just shout out to to him i don't know him but i thought it caught my eye i've had so many people like reach out there's gonna mark brazil who i like he's got a podcast and he was like does everyone know how much money can be made in podcasting like all these people are like discovering this about how strong this medium is for engagement alright so let's look at this podcast do you see what i'm looking at yeah but with like you got a cyber truck tonight if you can get a training run on these gpus in twenty so this guy just describe what you're seeing wow he's actually recording a podcast outside on a huge building yeah and i think by the way it's not that hard like i think what he's doing is you know like these apartment complexes in san francisco where like there's like oh we have like a rooftop thing with like a shuffle board and like a grill that nobody's is gonna use because it's like cold and but if you had friends wish you don't but if you did take could hang out here but they won't because it's cold our version of that with s did i like started making like a podcast it was let's just make our love seats bright red yeah that's what i'm saying we were like caveman in the podcast podcasting game right now so this guy basically has this like fireside chat literally by the fire you're talking to some like a technical staff member at x ai the guy's sharing a bunch of like elon stores so you know what i'm in guess what guess what definitely in on that and so i'm listening to this and then the next podcast i see is joe lo who's a billionaire and you know probably gonna be like in the ten richest people on earth at some point like joe lo talking to joe gabby think guy who created airbnb and they're in like a warehouse and it's well lit and they're talking about you know joe's time at the white house now because he's the chief design officer of america and i'm like there's in this absolute explosion of podcasts and it's is in every industry and the sports industry this is the same thing you know i grew up the first podcast i listened to bill simmons i still listen to him back in two thousand and seven but in college when it used to like have to like download from the rs feed and you know he had like ronald jenkins doing his intro music type of deal and now sports podcasts are like well here's lebron has his own podcast called mine the game where he's sipping wine talking to j jj j right the future lakers coach and they're just talking ex x's and o's and then i'll guess what you know max keller he's not on tv anymore so so max keller who goes from the number one tv show to now he creates a podcast with rich paul lebron like longtime time friend and sport like the number one sports agent and basketball they're gonna they're gonna talk shop so like the amount the the type of people who are getting into this industry the quality of production and sets like a friend chris williamson is doing like imax four k like you know your phone starts rumbling when the an inside happens i know what he's doing is production value and then you have the volume the overall volume that comes from this and i think it's because of what you said podcast went from niche and nerdy to now kinda cool cool people do them people think you can make a lot of money doing them which i think is not as true as people think and i think there's a big problem which is what i call the shelf space problem which is that a podcast is great when you have listeners because it's like an hour in their ears and it's habit and it becomes a part of their day when they're commuting or they're at work or they're doing chores or they're going for a run or the gym and i'm i'm glad we're that for some number of people but the reality is like you only have so many idle hours where you're gonna listen to podcast podcasts and so the number of podcasts might ten x fifty x and has over the last you know ten years or so but the number of podcast listeners and listening space hasn't gone up in that same way and i think that damn has broken and now what's happened is i think a couple of things are gonna happen there's gonna be too many podcasts that are bad and boring so that's happening already i think there's gonna be a when people realize how much time money and effort goes into podcasting well and you don't get fame and money back and then i think the the the trick and what's happening with the the the the the savior in this case is clips and so i think podcasts are just becoming clip farms that's not what real engagement is but i think that's what that's what all these people are gonna use yeah as there are moral victory which is oh look how many people like that clip on twitter or tiktok and they're gonna make a the the pod is a clip farm and whether anybody listens a pod or not doesn't really matter this i mean tb vpn i think is doing the best at that but but that's where i think all this is going i think that what a lot of people okay and we we have i think made mistakes on this path a lot as well i think a lot of people think that just because you see the video and that's what gets your attention because it is cooler the reality is is that you just said that it's hours and ears and that a lot of the shiny stuff really doesn't matter the content just needs to be good and it needs to be consistent and it has to have a unique perspective and it is all in your ear it's audio is what matters more than anything and like there's been times where we've talked about something like in minute fifty five of this podcast and people on the streets will bring it up and they didn't watch that on youtube they're listening to it while they're working out if if you're working out and actually in fact if you're listening to us on your ears go to spotify it right now and just like tell us what you're doing right now i'm curious in the comments but people aren't like watching these things and what do you mean people are aren't watching these things people are definitely watching these things no no they're not watching it and you if you look at the time spent if you look at our for example if you wanna on our make phone and you look at time listened versus timed to watch so the average engagement the average time on youtube versus a spotify or some other type of feed it's significantly longer the we'll put numbers are on this our average time on a youtube video it's like fifteen minutes fifteen minutes and on audio is about forty to forty five minutes yeah so so you you need three views for every one listener of audio if you wanted equivalent of time spent now even that's not exactly right because that one person who listen to forty five minutes has a deeper sense of connection and trust and and fandom then three people who watched fifteen minutes each now here's the downside for anyone listening youtube it's very simple to grow it's not like there's there's a formula behind growing youtube it's still challenging but it's simple growing an audio feed very hard it's very hard we have tried so long to do it and we hit so many plateau multiple times growing audio is so challenging but it is significantly more consistent in in listeners entrepreneurship but it does not grow fast in most cases i think you're right i don't think you're right though that like the clips and stuff don't matter no i didn't say that i didn't say they don't matter what they matter significantly less right i guess what i'm saying is i think that the people who are who are gonna play that game are just actually playing a different game and they can do very well in that game and have like all the results that they want out of it but it's very different it is a it is like literally just like a new game in the same way that i think if seven years ago you're making prestige tv or movies and you looked at like ryan t and mister beast and you're like what he painted a circle and they have to see six strangers to stay in in every three seconds something changes on the screen like that's not art no that's not breaking bad that's not game of thrones you're not gonna get the you know you you could say all those things no but i'm not criticizing it for that reason i'm criticizing it because of the the physics the mechanics of it oftentimes the equation of influence involves time spent and so the amount of time you have spent with someone so meaning the so i i wonder if it's gonna flip our i wonder if volume is the other variable in this and if you just say okay but you're gonna see my face thirty times for every one time you're gonna see that it could be one of that works it might work you just need to do it a lot so yeah like or sixty seconds our podcast you said the average listed deb is forty five minutes and there's two a week you just your the volume has to be the game you better be walmart you better be churning that shit out yeah alright i'll do two quick ones peptides peptides everywhere i think peptides are gonna be here there everywhere i think you're gonna put peptides in your nose i think you're put them in your mouth that you they gonna put them in a butt peptides are everywhere and it's the classic like what the nerds are doing on the weekend everybody's gonna be doing soon arguably they already are because oz and the gl ones those are peptides but i'm just seeing people i would not expect people i don't count as bio who are very interested and jumping through a lot of hoops to get peptides because you can't just get peptides easily in in a trustworthy frictionless way and so a great proxy for demand is like are you willing to you know break the law and like do something sketchy for the thing you want well that's what's happening with that peptides i have you know with cousins brother law like have people who are not like dude just out him god yeah he's like i got shoulder pain for did he do a bp one fifty seven i don't know which one he's but yeah he just probably even know which one he like i got pain this guy jade me this acronym and if my shoulder feels better i feel younger i got friends sending me pictures of themselves just absolutely ripped on the like you know the new version of the wolverine stack yeah what's that what what's that one called i i for research we should find out what that is and and start putting it in our body yeah exactly so i just think peptides are this this thing that's gonna be a big deal and if you use proxy for demand as people who are willing to jump through hoops go through un go to un trusted sources imagine when somebody makes this easier to access more easy form factors like get it to get it to gum get it to to pills get it to different form factors as that happens over the next ten years i think peptides will become a normal part of everyday life for people in the same way you take protein supplements and vitamins and you know medicine when you're sick i think you're gonna have enhancements through peptides i'm shy that you're so interested in this and i think that you will never take this right sometimes i'm a user first and i've become an investor sometimes at an investor first i become a user in this case i'm an investor i'm i'm looking at it as an investor i haven't made any investments yet but i'm hunting would you take it i try not to be early to experimental like health stuff i think the risk reward doesn't really make a lot of sense but would i yeah at a certain point i would and i at that you know and i'm i'm happy to be late to certain parties i would challenge you about investing i do not think that these are particularly good businesses i actually don't take a lot of stuff anymore but i used to like dabble with everything because i i love like trying new things and then i just found what works and i just repeat that but i don't run one of these businesses but i am an investor in one of them and i've like it was a customer people jump from one to one to one like you you very easily can switch and there's not really a reason to stay with someone for a very long time because in most cases they're just selling the same thing at and and so anytime that you see it there's a discount or a doctor's gonna be more liberal about what they prescribe or you could just like tell someone give me this you switch it's it's very easy and oftentimes even though people say if to take these take these things for life people don't you just do her twelve months you feel good and you're like i'm i'm gonna bail i'm gonna get off of it i'm glad that this is contra i thought that's gonna be just too consensus so i appreciate that is not well we've invested in one that's it's killing it hone health correct they are killing it but i guess what i'm saying is i've seen like for example we had more plates more dates on merit merrick health i think it was called he has one of these companies and it just like i've tried a bunch of them they just seem like they're mostly similar and i don't understand how you get locked in with someone for years well i think most people are not you you're in the early adopter experiment cohort of people money is never made on you money is always made on the early majority and late majority so you know well like have you seen those videos that people sell bringing that they got their first customer i'm usually on the other end of that i'm the one who's like just like here i'll give you my money and i'll take a risk and then i'll bail after for six months what do you do with the money once you've already made it this is a question sean and i ask our successful guests all the time and the reason we ask it is because if you are successful if you do have a little bit of money information on how to spend or invest your money it's actually really hard to come by and i know this because instead of hampton which is my media founders people ask this question all the time people have made ten or fifty million dollars how do you spend it how do you invest it and so to help solve this problem and answer this question i actually interviewed eighty plus founders guys like scott gallo alex mo brian johnson people who were worth fifty a hundred even billions of dollars and we got them to reveal everything so their net worth how much they pay themselves their monthly expenses their portfolio things like that and we turn these eighty interviews into one document and i don't think you can find this type of information literally anywhere on the internet and it's completely free so if you wanna see behind the net worth of people who are worth billions of dollars and their portfolios or expenses everything you go to join hampton dot com slash reveal again join hampton dot com slash reveal check it out what's the sixth one okay sports betting and the consequences this is a trend that is in plain sight but i think people underestimate how big and how bad this is it's gonna be i'm shocked to hear you say that and also i'm very happy to hear you say that so basically i think there was an article in the economist and they talked about the how sophisticated sports betting companies are and basically the headline is whenever you make your first bet they know to a high degree of certainty what type of customer you're going to be and they manipulate you and the rest of their customers down to like an amazing science in order to get the most amount of dollars from you right one gambling consultant told the economist by the time a customer places his first bet first bet on the sports book they are eighty to ninety percent certain they know the lifetime value they know how big of sucker you are from the first bet and they mathematically monitor players create new risk or every six to eight hours basically they're trying to figure out is this customer gonna become profitable on us how do we monitor keep they keep the profitable players out keep the unprofitable players in and okay so what what else is interesting about this there's new data about like ka and poly market how are those two different by the way so they're both in the same category prediction markets right prediction market basically just says you're able to wage your what you think the outcome of an event is and their markets meaning unlike a sports book where there's the house that defines the rules of sorry defines the odds the way a market works is the question is posed and then you take the yes or no side and based on the volume of dollars that go into the yes or no side you're basically competing in a free marketing against each other and there's been some incredible things that have come from this right like it is more accurate than the news right so a lot of people go to the news to try to get a sense of what's happening or what's going to happen but the news is far less accurate than just going and looking at with skin in the game what the poly market says of what is actually going to happen what are the odds say is going to happen and the odds change in real time as new information goes in and so you hear you on you know let's just take the incentives as an example the incentives of a journalist who's writing for the new york times so the wall street journal is extremely prestigious you know supposed truth seeking platforms well their incentive is how do i get as many clicks as possible on this headline how do i make sure that nobody unsubscribe because i said something that they don't like right that the canceled their met their subscription because i told them an unpopular truth and so those that fundamentally my incentive loop is that now you take the incentives of poly market somebody who's betting yes is saying i'm am gonna i'm gonna win or lose money by being right or wrong and so you know the and the high the more conviction i have the more money i would place on this wage and the conviction if i'm taking if i have conviction based on you know gut and superstition over time i'm gonna lose all my money i'll be out of the market but if i have conviction based off of research or insider information or you know in debt analysis i will make money and i'll have more capital to bring to this market over time so that's what that's the category okay now what's interesting they're now doing over two billion a week and just sports betting volume poly market the comment both of them but both them together and what your percentage of the revenue do they get they're taking i don't know it's less than like a it's like a point point whatever percent point one point two i don't what it is some very very small vi that they take on on the transaction and how much should they do in a week two billion on just sports and so like what's happened is that these things started where they were doing you know like who's gonna win the election and are we gonna end up in a war in ukraine and that those are very like informational things in order to inform like you know it's you could say in some ways it's a it's a signal or a hedge against you know you're maybe a stock market performance or whatnot but sports betting is just so popular that like as a percentage share of action it's just taking over these platforms and they're essentially becoming sports betting apps that are just like in this like loophole of regulation where you can't make you can't do sports betting but you can do prediction markets about sports and this is little legal in all fifty states yeah or sorry i i i should say that i'm not i'm not as well versed ka based on the way they're regulated because like prediction markets are regulated by like commodities or something like that the commodities market and so they are and that's why if you open up the robinhood app you could just bet on any game right now and it's powered by ka and i think they're gonna switch off off of calls at some point because why are they giving ka so much volume if you were a politician and and you could if you were the dictator what would you do okay that's a lot of power what i do yeah i'd have people feeding me grapes and i'd now about this you know this is pretty dangerous like there's like my you know i'm coaching this high school basketball team and like you know it's interesting because you're around teenagers as you can just see like what are they interested in what do they do do they talk about it all the time they're talking about it all the time they're like over under that's crazy you know they don't just watch the games they bet on the games they're probably betting very small amounts maybe on their dad's account don't even know how they're doing it exactly but it's definitely something that they love to do and that they're doing a lot of and the the problem is it's one sports betting and i take it this take this to somebody who's wasted far too much of their life gambling whether it's poker or sports betting sports betting is one of these things that it's dumb to do but it's easy to look smart so like it's a dumb activity to do but if you cherry pick a good bet you can share it you could tell people about it and you get to look smart for a moment and like the real gains in life come from things that look dumb to do but are actually smart to do those are like that's where all the real alpha of life is and of course there's the obvious things things that are smart to do that look smart to and you should do those too that's like you know the sort of highly competitive things that the people do like going to college or you know like trying to get a good job right like sounds smart is smart and then you know and so i think the the problem is sports betting falls in one is obviously super addictive obviously there's gonna be a lot of people who you know lose a lot of money waste a lot of time get addicted to this stuff there's nba players that get death threats constantly because like some guys got a two hundred dollar par a on them getting eleven rebound instead of nine and you know in his dm every day goes home and from basketball if you talked to any player like their dms are just filled with angry voice notes and death threats from a guy who needed them to get an extra rebound for their part and you could do this for college sports too can do this for college which is toxic now at the younger level right it's crazy like i put this in my five tuesday like some guys rooting for world war three because he's gonna win three hundred ninety dollars on poly market right like i think it's so i i tend to i would say i'm a very moderate person politically i i disagree with people on both sides and also i would say i'm very pro capitalist and this is one of the free time one of the few times where i'm like no i'm i'm definitely not in favor of the market just doing what it wants to do in this case i definitely think that regulation would be nice i don't exactly i don't i'm an idiot i don't know how it needs to be done but this seems very dangerous i think what will happen is i think that like a college or professional sports sports player is gonna be murdered or there's gonna be like something crazy that happens in politics where the person made the decision just to get the payout on the bet yeah and there's there's already been players who have lost their whether it's college scholarships there's nba players that are getting fined or boot band from the league permanently because they they told their homie hey i'm out today it's not reported yet or worse right there's been guys who like owe people money in the mafia from their poker losses and podium are like hey to make it back i'm gonna pull a ham in the first quarter just bet my under you'll make it back but it's too obvious because somebody suddenly slams fifty thousand dollars on the obscure players under and then you know the nba bands that player they lose their thirty million dollar contract i remember when we were younger there was this one player he was like the superstar quarterback for i think ohio was the last name like owens and he got in trouble for getting free tattoos from a tattoo shop in in in exchange for like some jersey or something like that and he was barely he was like signing he like signed to jersey i think he got kicked out or he he was was huge it was huge was national news and he signed jersey and gave it to a i think a tattoo parlor in exchange for free tattoos do you remember that no is tattoo gate okay i was rose to prior this was years ago and this was a huge deal and i think he was like the hottest guy going and he did this and that was like the biggest scandal i remember in years it's gonna get way worse it's gonna get way worse dude this is where they're what they're doing is instead of drinking alcohol i'd rather people drink by the way than than do this shit yeah gambling instead yeah so those are my trends give me a favor and a least favorite i think alcohol is gonna get popular again next generation i think it's it's good i think that whatever the generation generation yeah whatever your parents do you're gonna do the opposite i think sports betting in the next five years is gonna be incredibly heavily regulated and companies like poly market and ka are gonna to crumble wow big big predictions there let me tell you one thing that i saw really quick did you see her mo and tony robbins do a podcast together i didn't see it brad thought i think i saw it on you buy ahead and click it is it good yeah the reason it was good is i saw two things yesterday that i thought were pretty funny or interesting one was tony robbins alex mo and it was basically a coaching session where tony robbins was coaching her mo and that was kinda cool because her mo usually giving advice in this one sure he appeared a student a student so i was almost gonna say the word lost i don't think it was lost but he was like here's my issue helped me and then the second thing that i saw was scott gallo was that is it da or da like the da the i don't even know what what's it's called i never in my life have i had a conversation about da like i don't give a shit but i guess it's where like the global super superpower meet and somehow decide like here's gonna win what and scott gallo was like i think i'm just gonna go home i'd rather be home with my kids they'd be here did you see that no i didn't he was like was there anything in particular he was like he was by i'm gonna give you a takeaway here's what's going on but first let me say i think i'm just gonna leave i don't really care i don't care about this at all i'm just gonna go home and hang out my boys i really miss him and i thought that was cool because in the her podcast he basically was explaining her mo was like you know i've been experiencing a lot of success lately but i feel empty and there's something that you and i think maybe you say it more on than me talking about seasons and tony robbins was basically like dude you've like primed yourself to only care about like being aggressive and succeeding and getting after it and you just told me that you said basically every waking hour i'm working and the problem with that is not that that exists that's okay to exist the problem is is that you don't also have these other states of life or these other like feelings where now this for these next few hours you can can turn work off and you can feel enjoyment and it was this whole idea of seasons and i think scott gall it was the same way which is like you know i get after it sometimes at the times i wanna like enjoy life would be with my kids and i thought that was really interesting because we talk about work a lot here and the people who listened to are listening because i mean the podcast is all my millions like making money and i think that we actually do a pretty decent job i think that's one of the reasons why people like us although it's not necessarily intentional where we laugh and we have fun and i thought that this was just like super sting to see such a serious person and such a successful person like her mo complain about not being happy even though he's succeeding and what i've realized i've i realized this when i read robert greens book human nature which is humans or humans and you and i have been very lucky to talk to billionaires to all these successful people and oftentimes when they're on our podcast we're asking them questions and they come off they're giving advice and so they're not gonna purposely appear weak but we've gotten to become friends with a lot of these people and it's really cool to see behind the scenes that the people who we look up to and it was cool that her mo did this where he showed like weakness i he he even cried a little in the podcast which was i didn't think that he had that gear a boys got range yeah he range i did not think that i was come out jim carrey and like a a serious movie or something proportions and i thought it was cool i thought it was and it was really good reminder and i wanna give that to or that reminder to people that a the people who you look up to you and i some people actually shockingly look up to us but we have hung out with people who we look up to on this podcast and the people who others look up to we've had on this podcast it's cool to see that everyone complains about the same shit and have has complained about the same shit and also the advice i think that anthony or tony robbins gave it's sort of the same advice anthony that's we're friends that was incredible hey dog we're buddies it's sort of been like the same feedback like on how to like live life have you heard of that song by the birds i don't wanna sing it because i look stupid but it's like two everything turn turn turn you know what that song i've never never heard that no that's crazy okay so this song was for the sixties this song let me tell you an interesting fact this song i was looking it up i was i recognize recognized this so i went to catholic school in my whole we had to read the bible this song is word for word a bible verse and i'm not a religious person but because i like read the bible so much his kid i had to like read it it's word for word a bible verse and the and here's listen to the words it says to everything there's a season a time to whatever so everything there's a season a time to be born a time to die but then it goes a time to kill a time to heal a time to weep a time to laugh and basically further down the verse it says like now go and eat your bread drink your wine be mary god has already like approved what you're gonna do whatever happens happens so like these are like old issues that people have cared about for thousands or tens of thousands of years which is work hard sometimes enjoy yourself sometimes sometimes be sad sometimes be happy sometime there's a season for all of it and it's just so interesting to me that we all and myself included complain about the same things and we have for tens of thousands of years and like the advice that tony robbins gave of like there's a season be happy that's little the same advice from like the bible and from this song it's kind of interesting yeah you know there's had an interesting conversation with this basketball coach so we had just played a game and the coach the head coach of my team that coaching this high school basketball and the head coach of the team is really young he's twenty five years old this first first head coaching job and he got the recommendation to get the job from his old college coach so there's this guy who is his college coach he's kind of like a legendary community college coach he coached a dia valley for like thirty years or something he's like one of the winning as coaches and he's retired now and so he comes to our game sometimes he sits in the crowd and he's just like up in the bleach and he's just observing and then occasionally afterwards after after after the game after we talk to the players we hang out the locker room and he comes down and he gives us kinda like the old coach wisdom and it's the best it's the best that's like my favorite time in this whole thing you know couldn't predict it but that's like my favorite time and so we had just won a game that we kinda weren't supposed to win with these underdog and we like played amazing and we won and then we were playing the best team in our league and we were coming off that win and we're like yeah we're gonna do this and we just got smack and we lost by fifty points it was embarrassing we only scored fifteen points in an entire basketball game it's hard to do that and it was just terrible yeah like we were played scared it was it was just bad so coach comes in and he just goes you know two days ago you're unstoppable you're the best team ever today you can't do anything right you know you're the worst and he just he just said he goes the number one thing you're gonna learn as a coach is that defeat are liars they're both liars and once you learn that they're both liars then you could become a great coach and i just love that and it was like my my roommate in college trevor he had this his dad gave him this gift when he went to college and like i went to duke and so there's a lot of rich kids with rich pants who you know they give them this like air conditioning device and this like you know like their their rooms were like tricked out and trevor parents were both pe coaches in wyoming their whole careers and so when they drove them out to what they drove them out college and then the his dad gave them this like this poster and had a poem on it and it's this poem called if i don't know if you've ever read it as if by rudy kip and on it it has the same line and this was i stared at this thing like every day in college because it was just the only thing on our walls and it's the the line from it is it says if you can meet triumph and disaster and treat those two impostor just the same and the and last line is you'll be a man my son and his dad gave him this this poster and i kinda buy proxy got this poster from that but it's this idea that like the highs and the lows are liars the wins and the the the the the losses are liars victory and you know triumphant disaster they're impostor and once you recognize that then you're free then you can actually do what you to do and so like you know what you're talking about and be happy and success and all these things i think you know the challenge is that we think success is something that's real and final and lasting and that was the meaning of this whole thing of all that of all that effort and then if it's failure that it's real and gonna be lasting and that it's it means something and once you realized that like no it's they're neither real nor lasting nor were they the meaning of the first place like then you're actually playing the real game m with some corner yeah welcome to guru corner no advice given look you just quoted a an old coach i quoted a tony robbins in the bible well i mean no advice given just messengers alright that's it that's a pod i feel like i could rule world i know i could be what i want to put at all in it like a days off on a road less travel never looked back alright my friends i have a new podcast for you guys to check out it's called content is profit and it's hosted by luis and ph ka after years of building content teams and frameworks for companies like red bull and orange theory fitness luis and fans are on a mission to bridge the gap between content and revenue in each episode you're gonna hear from top entrepreneurs and creators and you're gonna hear share their secrets and strategies to turn their content into profit so you can check out content is profit wherever you get your podcast