4 dumb ideas that made people rich

sam i have a list of what i'm calling dumb ideas that made a million dollars these are obscure list that really only people like you and me whatever even keep but i have a list of dumb ideas that actually worked i feel like got rude where them i know i could be what i want to put at all in in like a days off on a go less i say dumb not because i think they're dumb i actually think they're genius because i think being clever and doing simple things is actually former genius i think other people would call these dumb ideas so i wanna run through them you and i want you to give me a reaction to each one alright let's see alright first one came up i was watching the nfl playoffs which were on this weekend i don't know if you've paid any attention but like the chicago bears who sucked for a long time are in the playoffs and chicago has this rival the green bay packers and the packers have been great for a long time and the bears have sucked for a very long time and so it's like kind of a rivalry just by like location but they're not really they're not really like close rivals and so i'm watching the game and i look and in the crowd i just see a ton of people wearing like i don't know how much you about football but do you know what the packers fans wear on their head yeah cheese heads cheese heads so what of the bears fans wear i don't know helmets i she's graders and so i see all these fans wearing this like silver cheese grater hat i was like oh that's clever like we're about to shred the the the green packers are gonna shred the the cheese heads and i'm like this is really smart so i'm started looking at what's the story behind this and the story behind this is kind of crazy so if you go to foam party hats dot com this business started in twenty seventeen so grace ro and her sun manuel ro they they create this thing and they had actually for like you know fifteen years they had just fun bid making like fun party hats like i think for their own daughters like party they made fun party hats for all the guests people loved it and they kinda gave it up and then they moved and then they like started again and they're like we're gonna make these foam hats for special events party's occasions and sports and so they've been kinda like trucking along they got on shark tank and they gotta they gave up twenty five percent of their company for a hundred grand right so like you know it was still mark yeah and you know birthdays wedding corporate events they had all these novelty hats and then came the boom so this greater head thing has just taken off and become this like viral frenzy so like basically at the bears they have this coach i don't know if you've seen this guy ben johnson it's kinda got like if sam barbara was into football energy a little bit he's this basically this young coach who's supposed to be really really smart he's super like ripped so every time in the post game he'll like in the locker be there's such rips off his shirt which like most of the old like seven year old coaches would never do and he gets this team i really fired up but he gives the game ball to this guy who comes out and i don't know you can see this but he's yeah he's this wide receiver dj moore he's wearing the hat and so he's he's wearing this he's guy dj moore and he starts dan the whole the team starts chant to go dj go dj there's a little wayne song he starts dancing this clip goes viral right this has two point two million views and suddenly these hats are flying off the shelves and they they do like ten thousand orders in a week which is like half a million dollars in a week huge waitlist list now huge backlog because they make these by hand apparently and this idea of like team specific novelty merch because like if like sports fans like when i went to that warriors game i walked out i bought my son a jersey little ball but it's like also like vanilla it's all cookie cutters like the same things over and over again but with social media the teams now have little like trends little meme moments and if you could fast follow those meme moments and create stuff that's gonna like kind of make somebody laugh or be worth sharing on social media you can actually get a lot of spread and so that's what this company has been doing with these hats and going viral so they've built basically you know million dollar plus business now off of these like novelty foam paths isn't that wild they do a really good job of making me into the story like it looks like it's a like a hispanic like family it looks like the sun is kind of the ceo and the mom is like one who is the brains and kinda came up with the idea and originally made it yeah it looks pretty awesome yeah but i think if somebody takes this idea there was a another company like a shirt company i can't remember the name but they were doing this for sports teams where they they realized like the drop shipping infrastructure has become so good that if anything happens in the game like last night within an hour after the game they can have the store up for that product for that slogan for that thing lynn sanity happens in new york and then they go they have like the lin entity like line ready to go and so i forgot what the name of this company is but they're basically like rapidly like much faster like orders of magnitude faster than the the typical like merge industry creating team specific moment specific merch and i just think that's like a it's not the it's not the best business it's not a business i would wanna be in but it is like a simple man's business like anybody can understand what they're doing and be able to like try to replicate that and if you niche down even all the way forget t shirts it's like to giant oversized foam hats it's like there's a million dollar business sitting in in oversized foam hats which is pretty well right right ready for the next one yeah that the that was a quota last line there's was a million dollar business sitting in oversized foam hat alright so a lot of people watch and listen to the show because they wanna hear us just tell them exactly what to do when it comes to starting or growing a business and really a lot of people who are listening they have a full time job and they wanna start something on the side a side hustle now a lot of people message sean and and they say alright i wanna start something on the side is this a good idea is that a good idea and again what they're really just say is just give me the ideas well my friends here in luck so my old company the hustle they put together a hundred different side hustle ideas and they have appropriately called it the side hustle idea database it's a list of a hundred pretty good ideas frankly i went through them they're awesome and it gives you how to start them how to grow them things like that gives you a little bit of inspiration so check it out it's called the side hustle idea database it's in the description below you'll see the link click it check it out let me know the comments what you think alright here's the next one so as you know long time ago i was running a business called birthday alarm dot com this was a business started by michael and z bur it had been going for twenty plus years printing you know millions of dollars a year it was one of the earliest viral businesses ever so i think birth alarm has had like fifty million plus members with zero marketing spend because michael was one of the pioneers of viral marketing and so he understood how to how to get this business to grow viral how much revenue has this done over the course it's twenty years it's twenty years old yeah i think he's is more than that it's probably twenty five years old now and so has this done like hundred million over twenty five years probably not a hundred probably like over fifty so maybe seventy five million is my guess wow so oh three and hyper profit by the way like that's like that's not revenue is profit for a business like this so three million every year for twenty five years ish not exactly but yeah average let's say average two to three okay wow amazing because the business model is very simple so it's reminders for your friends and family's birthdays fantastic and then i was like but that the reminders are free so you make the money when people pay to send a card and i remember when we were trying to like grow the business or revitalize the business i was brainstorming ideas with him and i was like you know i tried not to be too smart so i always just like what's already working or has worked in the past or is working for other people and so that was my first question before i tell you any of my bad ideas tell me about some things that are already proven to work and he goes you know at the beginning these guys approached us with this goofy idea that i thought was a total scam he's like but i think they've actually made even more money than than we did without the fifty million members and i go what is it he goes it's this thing called the international star registry oh my gosh i have heard of this so he goes they let you for like a special occasion for a friend of you know friend's birthday or whatever you can give them their name on a star you can name a star in the universe after friend it'll tell it'll show you the star it'll tell you the location of it and for the low price of twenty five dollars that star is yours technically not technically yours at all not only not even officially named just named in our book that we're gonna keep in our office and so these guys have been printing millions of dollars for also twenty plus years just naming stars after people and this got popular it was like it's been referenced in movies it was like in a walk to remember they like someone is dying they name a star after her like it's this emotional sentimental thing and i love it because the it's a pure play marketing product there is no product like you don't get to have the star they don't you know there's nothing nothing changes hands it's literally not even officially naming the star after them it's literally just we are gonna write it down in our book permanently it's like something i would hurt my kids with is this it it's really funny if you google star registry you could see they're buying ads against each there's like dozens of the other which begs a question like you know like whose book is like the more permanent book but is this the one that was founded in nineteen seventy nine yeah nineteen seventy nine when like kind of space was hot in the moon and all that so you get a you get a certificate you get a map of where the thing is and you get to you get to have that forever in their book and so the the funny thing is like they are like kind of the the the the details of this which i think are like pretty funny you know think about it from a marketing point of view how do you legit this you know frankly illegitimate thing and what they did was they basically like they made their book so official they're like it's placed in the library of congress and we store the official book in a swiss in a swiss bank in a vault anybody like just leveraging like prestige and like are any of those things impressive like how do you get a book into the library like you probably donate a copy like what of my favorite copywriter joe sugar wrote this famous ad for cas watches and he asked the guys who made the watch tube was like explained to me how this watch is made and they say well use a quartz movement and then we use this type of balloon i mean he goes was hold on did you say courts movement and they go yeah it's like a movement that every ten dollar watch uses he's like but tell me more about courts and he he finds out what quartz means and then he's like tell me about the steel he's like yeah or this metal he's like oh just aluminum it's just like you know we use it this this pen company uses a hell even like nasa uses it did you just say space grade aluminum and so if you read this old ad for the cass watch he was like made with the same aluminum that space grade or or is like it's space grade aluminum it is called that because nasa uses it on their rocket ships to make it so strong with the right with the with the court's movement which is the most precise movement it's the same thing that rolex uses or like something like that and so he like took like a truth and made it sound all lot cooler than it is sort of like in a swiss bacon it took a fact and he made it value yeah by the way i think this is the what's that thing called the ro shack test whatever the the the ink b and you're like is this a buddy rabbit or a serial killer right like to me that's what you just described is the thing for this podcast it's like if there was like a speak easy and you had to come in and like we had to decide who gets in and who gets out i'd tell this joseph this sugar story and i'd be like do you find that amazing repulsive they're like well that's bullshit and they're like cool you should you should just head to the next bar and if they're like just amazing how do i do that like come on it welcome to m that's pretty good how long do you did you ever look up who own this company do they have like some crazy story like michael birch yeah so it was owned by this canadian advertising executive but only for like a year i think he like passed away two years later and then this mom of twelve who gifted a start to her husband loved it finds out that like the business is like you know for sale she buys it and then they've grown it as a family business now her son is the operator of it or something like that so this mom of twelve did it which by the way if you're a mom of twelve you're hired you're capable of doing anything if you can be a mother of twelve like you're like i don't know what navy seal training is like it does not compare to being a mother of twelve dude on there on their on it's called star registry dot com on their about page they explained how they're democrat the cosmos and all this stuff and then they have a line that says do not be fooled by the imp and it's this and is those other guys it's this big paragraph that says in the vast experience of celestial naming and there are also impossible seeking to capitalize on the all of a all lore of the stars numerous companies have attempted to copy us and they go to say why they're are the more official one right it's pretty funny yes make oil salesman says other guys oil is terrible for you yeah that i tell you how he came up with this idea no michael had a they were they're were both i think working at an insurance company and he's like we were making really good money because he's like computers were new and like not many people knew how to do programming for computers the internet was new insurance companies needed somebody who could do like database programming or whatever so he's doing that i think he told me they were making like a really good salary like maybe like two hundred grand a year maybe combined maybe two of them i don't know they're doing well so the internet boom starts is kinda like nineteen ninety eight nineteen ninety nine and he's like what am i doing sitting here at an insurance company i gotta be a part of this which i'm sure today many people feel that way about ai and you know the way the robotics and the way the world is going so he said his friend sends him a site a link to to you know some some friends or or something like that he's like wow this is incredible i gotta get i gotta get there i gotta start doing things and so he decides i'm gonna create a self updating address book so like you know today this is still an unsolved problem by the way sam you move i don't have your new address i have to keep asking for address i don't know when you move so he had this idea well the way it should work is when sam moves he changes his address once and it changes automatically and anybody who he's already accepted like to have his address that it changes for everybody a great idea still a great idea is an idea that he had many like sean parker you know who's famous from the social network and you know facebook he tried to start a company doing this too like a bunch of smart people have been like we're gonna solve this problem it just turns out people don't really care enough to do it but he's building this thing called lemon link he's like you know the best thing that ever happened was is he's like we had no money so he's like i'm the programmer i'm the designer i'm the product manager i'm customer service i'm the jan i'm everything right because there's nobody else and he told his wife when he quit his job he's like give me three months to try this computer thing and like this internet thing and like if it doesn't work in three months i promise like we'll we'll go back to having a job because i think they were like pregnant with their second or third kid and so i was like you know not not super like stable time to just quit your job well two years goes by and he's like i'm so close so i've just just keep i did another three months i just let me to keep going so he's still trying he's doing customer service and lemon link is not growing he's like the only thing i'm getting in customer service is basically like shut down my account i don't need this or hey thanks for that birthday reminder you saved my butt you know hey because he's like i added this one feature in addition to the address thing like oh by way like saves their birthday too and i'll tell you when it's their birthday that's a good feature and he's like i kept seeing that and this was pre facebook so people didn't have an easy online way to know when their friend's birthday was and so he realized oh this is a thing and that's that was the because he was doing customer service and because he finally faced reality which is like nobody wants my idea but they do seem to want this then you know over overnight creates birthday alarm dot com and like within a couple of weeks he gets like ten thousand members and he's like oh my god he's like this was because he figured out a viral loop and he's like there's he's like to this day you know that was still the best feeling that but even before we made any money getting to ten thousand members like that was that was crazy pretty crazy he had the audacity to stop working on that and work on be like most everyone else would say alright birthday alarm how do we make anniversary alarm how do we do this how we do that it's it's working and it starts making a little bit of money not much but a little bit of money and his friend morgan sends him a link to friends start at the time and he's like oh of course people are gonna wanna like this internet thing it's not just looking up information they're gonna wanna like talk to their friends and put post photos about each other you know like stuff like that like that makes total sense so he created a before be he created friends like product it goes viral again because he really understands viral but he's losing money because the more members that sign up the more his bandwidth cost and and at the time social networks didn't have any way of making money like today facebook is known for like facebook ads there was no ads at the time and so there was no ad network be ever done that before nobody knew how to make money off of those things so he went to a meetup and he sold the business to james courier for like two million bucks and he was like and he went worked for them for a year and then kinda like as social networking was was maturing he's seeing what myspace is doing he's like oh okay i think i know what i should be doing i learned even more about viral here now i'm gonna go start beeping then he started beeping and now that was the one that took off and that was like in two or three years he grew it from nothing to like a eight hundred million dollar right i'm not sure how many years yeah three four years probably like very short yeah what a baller damn and now he's just the sole prop provider of a little birthday alarm dot com just a mom pops shop yeah i just trying to make it make an and beat today's episode is brought to you by hubspot did you know that most businesses only use twenty percent of their data that's like reading a book but then tearing out four to the pages point is you miss a lot and unless you're using hubspot the customer platform that gives you access to the data you need to grow your business the insights that are trapped in emails call logs transcripts all that unstructured your data makes all the difference because when you know more you grow more and so if you wanna read the whole book instead of just reading part of it visit hubspot dot com i have one more very dumb idea that i admire for its simplicity so you probably are a subscriber to this youtube channel can you just type in ten hour fireplace of course i mean everyone is aren't so there what you will see describe what you see when you type in ten hour fireplace and then click the youtube channel they have done a very good job of naming it so i see oh my god i realize it was that big okay holy moly okay so obviously it's what you guys expect it's a ten hour video of a fireplace with a hundred and fifty seven million views exactly there's how many videos on this channel sam so they posted this ten years ago and shockingly they have a hundred and twenty thousand subscribers and there is one video and it is it's so funny there's like points in the video that you know how when you scroll over youtube there's points where it spikes like where the viewers like why are the just loving it yeah like why is it how so i don't get the most plate section like don't even add logs they don't even add logs in the fire so it must be like a thirty second loop just don't over and over and over again like there's parts where it spikes you see this the part at five hours and fifty five minutes thrilling everybody knows about that part oh the top comment bros a millionaire bros a millionaire because the sky is a is this channel will started by one person in romania it's a channel with one video so this guy just hit it and quit it this is the one hit wonder did you just say world he posted one video of a thirty second loop of of a fireplace or out of his other recycling but a ten hour video of a fireplace crackling and the guy made a million dollars in romania and did he try to follow it up with another video and then turn it into an empire and the create no he just put the video up let it run maybe i admire this i admire the restraint maybe more than i admire the ingenuity dude have you noticed on youtube what's been going on with these types of things so i don't know i i guess what we can call it an ambient channels it's call it these let's let's categorize them as ambient channels i like love i love ambient ambient channels i listen to like the weird music yeah it starts it started as white noise there's this company called brain fm do you brain fm yeah i love brain fm so they make some of my favorite noise just great noise i was a paying subscriber to brain fm years ago oh my god so i love brain fm but then i started going down the rat hole of like other music so there's like they call it like like is it like low five mac miller is basically just mac miller for some reason i don't know how i got i i like mac miller but i don't doubt that i would think you you'd start popping it up on my channel so it's tons of like low f mac miller which i love but what i'm i've noticed is that there's basically like a quadrant or like a a huge graph where it's like let's do old money let's do nineteen eighties let's do this and then it's like now select country so for example i keep getting targeted with old money brazil or nineteen eighties finance or like it's like and they create the best ai thumbnail so type in old money brazil music hold money brazil music trust me it's so strange alright i see this gentleman and this nice suit with cigar and old money brazil elegant in boston nova timeless luxury instrumental playlist seventy four thousand views i get targeted with so many of these there was another one where it was like you get targeted or you took do you select you you you beg for them you make the algorithm yeah like if i see that image i but it might get k our algorithm then our algorithm shapes us the old winston churchill but then but then there was like there's even crazier ones where it's like greedy american revolution like i don't like like locked in american revolution or something like that like it's like it's crazy how like specific they get but they basically just take like look like you are joking this ninety minutes of american war revolutionary music liberty song playlist and they like it's like do you see like a good a good one oh define good bro i've never never gonna click any of these like the thumbnails are so funny like i'll have to find a different one but the the thumbnail that i i tweeted out the other day i was like the thumbnail guides have been smiling on me and it's like an american revolution like music but the best thumbnail ever and i keep getting targeted over and over and over again these guys are are are must be doing well you you you you've never seen these well i've seen just a normal low so like lo f girl for example lo f girl i think is probably the biggest channel in this category fifteen million subscribers two and a half billion views on on the channel making about a hundred grand a month on this channel right now and that's just that's like child right now she's live there's thirty thousand people just listening to this right now while we're recording this the it's the best so look at the look at why would you i do this it sounds odd this is why why are we talking look at the thumbnail that i sent to you oh this is incredible what is this you explain what you see i mean i don't even have a word for this it looks like you know like that what's the painting at the top of the sis chapel we're like naked bands reaching out to like god and their fingers are about to touch it looks like that guy but he's got his dukes up like he's about to fight and he's like an a hair naked man with like half a mu and it just says classical music that goes hard yeah or i'll see them where it looks like paintings like that and they're giving like the shocker sign and so i just get like so many of these in i think it just there's like this weird underground world there's that underground world and there's the underground world of the comments so if you look at m mfa comments people can't see this but on the back end we've tried to ban them where it's like i can't believe no one has been b why hasn't anyone blessed me before like they've just blessed me after i read this book called like you know millionaires are us like or they'll it'll be like i totally agree with this video and it's so funny that the this video that you guys start making these points because i had read i read about this exact thing in the millionaires are us book by this person who's a total saint dude this is i those guys are like the bane of my existence by the way worse i just sit there and like manually try to get get rid of them have you seen this guy ying mu on instagram it's it's like an ai monk and he's got this like healing guide he's got into it he's got like one to two million followers and it's a monk he's just given doing like talking head advice videos and then he sells a healing guide and again it's like you know it's a guy who's like he's you know it's a kid who's seventeen with like broccoli haircut who had just moved to miami and he's in a house with seven other guys and they're all creating these accounts that are like dude wanna just on whoop you know what's that they called who or whoop where you buy like financial newsletters if you go to is if you go to yang mon link tree you click on that's what a monk would do right he would be on on w the eb time to heal young man and it's like things you might love i that it's like newsletters that it's like ten your wealth with this stock tip yeah but they're people are doing this they're doing this with fake grandparents so they have like an account that's like wisdom from like grandparents but they're all ai and it's like what i wish i knew when i was younger like the one thing you know the the love that got away and they just post content like that they're just printing views right now this stuff gets me every time it sucks i love this stuff i fall victim to this worse than like a grandparent falls victim to like bind the top listing on an amazon like like every birthday for every like for like every gift giving experience at my house right now from grandparents it's like you guys all just typed in by kid's bike and bought the exact same thing alright i gotta show you one more this is the best one alright so i i'm on youtube the other day and you know when the algorithm just like has a commission and five star you know experience for you so this is one the most intense shoe sales when you'll ever meet it's a cbs news archive from nineteen eighty three there's shoe store here in sharon in pennsylvania is just you know a true store oh no that's the playing field of a champion here he comes now out of the bull pen the hottest picture retail shoe game today big number one larry jolt let me see caught up hey so this video as was of this guy larry jolt who was the number one shoe salesman in america and he sold this back in nineteen eighty three sold four hundred four hundred thousand dollars worth of shoes at this physical shoe store himself himself by hand it's in pennsylvania it's some like razors or some that that's it's a famous shoe store and so he was the number one hustle and this video is amazing because i just played him i wanna see one i'm i the hook is great i'm in i'm i'm bought it hugo yeah i wouldn't go any mix than that not nice it's twenty percent on like a light better i too especially the summertime lessen the man the ordered the two shoes or whatever color you want so it comes in it don't feel you don't like it you to at attention big day cleaning it up larry jolt is the sai young of his time the best of the big league shoe pitcher there are only thirty eight thousand feet in sharon pennsylvania last year larry jones sold four hundred twenty three thousand dollars worth of shoes we billy threat fellas i can feel it i can feel it it's gonna be busy his stats make him the mvp the officially recognized champion shoe salesman not yeah alright and watch this so that they show him doing this thing and there's a couple of amazing parts there's there's so one is he's like i'll he's like like the worst thing in the world if someone leaves without a shoe he's like that's not gonna happen on my watch so he's serving like four or five customers at once and he's like he's basically like selling him on like it's about not about the size it's about the fit he's got all these like go to slogan and he's like that's a go look at shoe right there on you and that he'll he'll like deliver them to their house he's like i'll deliver it to your house i'll deliver it to your office i'll find you on the street i'll give you the shoes don't worry and he's like if you ever a problem you just give right back to me i'm hurry and then he they show like he never takes a lunch breaks the show he's eating a burger you have to keep up your strengths because sometimes the game goes into innings he's just eating a burger in the back of he's like doors at a burger in in the shoe rack where he finds the sizes he just takes bites as he's running back forward to get customers the shoe sides this is gonna awesome he's like and then he's like you know he's he he's like his sales philosophy so he's like you don't wanna be the nice guy he's like you know you gotta you some people just wanna be told they wanna be told what's what they need he's like you know they come in they think they're she was a size eight and a half they're they walking around with cramped feet all the time he's like you gotta give a size ten he's like he tells the story about this guy like they didn't know what he wanted he's like the customer doesn't always know what they want you gotta help him and he's like yes that's the artist shoes sales but just his overall energy and when he's like walking around the bull pen like he's said got a big day to day boys got a lot of shoes we gotta move today and like all the other shoes sells and like clearly don't care and like this is a very inspiring video not just like being the best just be championship mentality in anything you do dude so he he died this share which is yeah he he died this year his obituary it goes in depth about how he was on that show and a bunch of other shows and he said he was the national shoe retailers association named him salesman of the year at nineteen eighty three eighty four eighty five they say he was larger than life figure this guy's awesome he's incredible right i love the earth i love this man larry is assaulted type guy if if you're gonna do anything today you bring that larry jolt energy that championship mindset to whatever you do you you sell whatever you sell the way larry sold shoes today alright that's that's the final word here have you ever studied sales like i i imagine if i had a guess you did something you you and i have behaved similarly which is like we're pretty charismatic that we think that's all it takes but then i've hired sales men before and sales over before and i've like seen the difference between a really like a winning one and a pretty good one and it's just like a total like the grades have both the talent and and this thing that i'm describe but the second thing that they all have to have is process where like they know that saying this gets that it's like such a a mouse in it finding a cheese type of energy where it's like the really good ones just kinda blindly oh that worked no ego i'm just gonna do that oh i just do that thing out there that car that got laugh right doing that one like they follow like this process guys like you and me actually suck at sales and the reason we suck at sales is because we wanna use charm charisma talent whatever and they you know peep the best people use process and even the reason we actually suck isn't even because we can't adapt that because over time we're like a problem solve like it's a puzzle oh i gotta do this and then that gets me the solution i want we would get bored doing that the most impressive thing of this guy isn't that he sold four hundred thousand other shoes that he just kept doing it year after year after here he never got bored of it i i have this phrase i say now because every everyday day when i do my my workout we start with this ten minute routine where i basically like loosen up my it band it's i second do like a like a fashion release on my it band which is painful it's boring it doesn't look cool you don't feel like you're getting any stronger or more athletic is like the opposite of what you want when you go do a workout but i need it i need it because like i've had knee injuries and i gotta keep doing this and if you can't do it once twice you can't do for two weeks you basically have to just constantly do this if you wanna stay healthy if you're like if you're got the sort of my my my leg condition and now every day when i go in and a sit our boys we're not getting bored of greatness today let's not get bored of greatness today right the larry mentality of like you can't get bored with doing the thing that leads to great results even if it's the same thing you've done you can't get boards you can't become sort of nonchalant salon about it you can't become autopilot with it you can't like cut the corner or cut it short because you already done it before like you have to do this and that's when i'm coaching my teams the same thing like we played a game the other day and the warm the in the warm ups i knew we're gonna kick this teams butt because their warm up was so sloppy i was like if they warm up like this they're not gonna be able to play at some high level because this tells me everything i need to know i don't need to do a scouting report it's over and sure enough would beat the by almost like fifty points and it is yeah they didn't have a lot of talent but they were shortcut the the process and so and like i just feel like that like getting bored of what gets great results is a real problem it's been a real problem for me in my life and i know that like for other people if you're sort of like smart talented you get off on solving new problems and new puzzles it could become an achilles heel dude i'm always i'm the biggest as a victim of these stories where that's like a company does of the small things right and it like levers up or levels up to the big thing so for example have you heard a ra yeah i i know them well so ra is a japanese company i think they're like the amazon of japan right ish yeah it's it's kinda it's retail but then there's also like a big like discounting kinda component to it that i think like deals component to it that i think that amazon doesn't really have yes but it's just like a multi billion dollar huge massive thing whatever yeah and for some reason i came along the founder and i started reading about him and they have a book because they're famous for having a cult culture so the culture is like they're like super into it and he released a handbook on what their culture and what their values is it's one of the things where were supposed to be internal and it was a hit so now everyone reads it a lot of people read it and like he has like third thirty rules or something of ra and like rule number one is every tuesday from three to four everyone at every office throughout the world you stop what you're doing and we clean and we refuse to have cleaners hired cleaners and his reasoning was that if we keep our desk clean it's the same thing you you can you already know what's gonna i'm gonna say you you keep your desk clean and you have a clean desk you're gonna have a clean mind it's gonna keep your discipline same thing like you know general i forget what the general is who had the famous speech maker who yeah yeah was make your bed and then there's all these other famous stories of like of coach of indiana basketball something like that who turns around the team i mean he's like i started by teaching the front desk kinda phone has two places yeah yeah it it's like these stories over and over and over again i love all of them i'm always right i'm always i i'm always into these i i don't know how often they are true but i buy into it do have you ever tried one of these things with your i mean it sounds like you're doing it with your basketball team warming up right yeah we try i mean the hard part is just have the courage to actually live by it right you could read the story back oh that's great and that makes total sense then you get into an environment where you got all these people who they're not as bought into it they don't you know they they don't really care or are you gonna really force it are you really gonna enforce it how how how much of a standard really is it and how many exceptions are you gonna create and are you gonna let your best player not do it or are you gonna let a meeting get in the way of it alright like it's all the compromises is where things get interesting and it i have never gone to the extent where i'm like truly hardcore about it because i think it takes like just a different level of leadership and courage that i personally don't possess let me reframe it for you so in high school i i treat this out the other day but in high school my freshman year high school first practice i went to all boys school first practice for cross country the coach gets up and he goes and it was like i remember the titans moment he was like i'm gonna teach you guys something we're not gonna i i'm not here to teach you how to be the best runner what i'm here to do this year is i'm gonna teach all of you boys had to become men and we're gonna do it by learning how to run better and he goes on to say like you know we're gonna like show up earlier than we anticipate we're going to like run when we don't feel like it we're gonna like go through the pain no matter what we're gonna stick around until the last person finished because that's what we do with our teammates you know that the whole thing and at the time i kinda like laughed a little bit about it but then i started buying into it and it brought us all together our team did and the cross country team and my my high school slew you know it's a nerdy sport but we won all the time we always won and he used to have this idea of like being great and how you're gonna be a great man just via running and we're gonna teach you to all these little small things and it totally worked on our team and it was awesome and because of that this coach has a very cult personality we used to have this phrase it was tradition doesn't graduate that was like i still remember like tradition never doesn't graduate you know like like the he was like he's like i've been doing this since the eighties tradition doesn't graduate you guys gonna graduate but we've been doing this the same way and it works and i just remember all of these like cult lines and we're talking high school cross country nothing like significant but it like meaningfully impacted me and it was awesome and so this type of like inspire you to be a better human being by teaching you how to work better or cleaner that's better i love that story my buddy jason told me an amazing story like this so jason hitchcock i think you know jason he used to work at bi and i was pretty hard on jason like give him feedback all the time like hey you gotta do you gotta do you gotta do and like maybe it's because he was one of the non engineers so i felt like you know there's only a few non engineers i'm gonna tell you what i think the engineers i don't really have as much to say because that's not my domain and i noticed he took it really well always like incredible attitude so i was gonna doing it one on one with him i i gave him credit for that i was like man i think that you have just like a ten out of ten attitude at life and at work and i just really respect that and i know that like i give you bunch of feedback but you take it so incredibly well like you know whatever and he was like i receive it like what and he goes i don't take it i receive and he goes come tell your story like where that comes from said yeah sure he goes my freshman year i go to heist i'm a i'm a high school and i wanted to play water polo my brother was to like captain into the water polo team my older brother and i was i i thought i was like as good as him are gonna be better than him so i feel i'm feeling myself a little bit i'm like a hotshot and he's like we get in the pool and i guess like for water polo like you're basically tread water while you're playing the sport right it's kind of a hard source so during the warm up you're probably not going as hard so he's being a little sloppy in the warm up where he's tread but he's like when he's still on the ball his like arm is like skimming the the it's like in the water still it's not out of the water like you would want it to be if you're really playing a game and so the coach diversity coach walks by goes jason could get your arm out of the water keep your arm out of water and jason's like yeah yeah thanks coach keeps going couple minutes later he's like you know being a little lazy again does it again jason keep your arm out of little water and he's said yeah coach sorry i i will i'm just getting warmed up he has something to say back to the coach coach blows the whistle everybody comes over he goes hey everybody i'm coach i just wanna introduce you to jason jason is a freshman jason is too good for feedback jason takes the gift to feedback and he does not care he doesn't want he doesn't want your feedback alright and he basically pulled them aside like embarrassed them in front of everybody like jason is too good for feedback and then he's like he's like look jason feedback is a gift if i'm gonna give you that gift you gotta receive the gift right don't don't just throw the gift away when i give you that gift he just think of what it what it takes to give somebody feedback you have to be kind of vulnerable you're risking conflict you have to care about making that person better these are what it takes to give that gift and so he was like feedback is a gift and so like at the whole company that became like you know a mantra for us which is like feedback is a gift which is really horton because otherwise you can create a kind defensive mentality or people shy away from saying something to somebody else they'll only do it as a last resort and that's not good and so the feedback is a gift thing like changed to us and it was a lesson from his high school water polo coach but the story with the lesson is what we needed for like people to get it i love stories like this they always like get me going and i you know i i just distinctly remember we did the podcast a year ago where we were talking about i think i was actually like motivating you i think like you had said something like i haven't done anything like world changing but i've been doing this thing and i like whoa whoa why you saying that like who cares like if it's world changing like you know just just creating a small game that makes someone just a little bit happier is worth it like there you you deal like that's not it's not necessarily less meaningful than anything else and i sorta of have grown it believe that to like work where high school sports are very insignificant and yeah it's like such a world changing experience for many kids and i think that we need to take that same energy to work which is like you know we're making a podcast that's fine but like let's even go something way less glamorous we're making like b b software like it's not that special but like you can you can you can learn how to be excellent here you can learn how to follow through here like you can learn how to like say you're gonna do what you say and whatever you can learn how to have this unearned pride where you make these tough decisions when no one is looking and so i think that like that has carried over to like employees and how i've been working with my team that's cool i like it samson his leadership arc that's the that's definitely the season you're in you start to eating get like start going by like samuel or something i feel like we need to upgrade the name with the everything i think i think you need to reinvent reinvent yourself here actually father just father so where everyone calls me father home call sam at the just the same way the star thing exists there's a thing called universal ministries dot com where you could sign up and get ordained as a minister and i've had to do that over like i've had to do that to like go because i've i've appreciated a couple weddings before and it's all obviously a cracker bullshit but i am a minister so we could if we could go by minister i i am a legal witness so alright let's take quick break because i gotta tell you a story let me tell you about the first time i tried to run payroll for my team i was using a traditional bank and you know the type it's got a jan interface it's built like a two thousand and two tax form and it was open only during business hours and i hit send in ne froze they flagged the transaction they locked my account they put me on hold for forty five minutes and then they told me i gotta visit my local branch and that was the a i started looking for a new banking solution after asking a few founders what they were using i found out about mercury and so now my payroll is two clicks i can wire money i can pay invoices i can reimburse the team all from one clean dashboard that's why i use it for all of my companies and so do two hundred thousand other startup founders and so if you're looking to level of banking head to mercury dot com and apply in minutes mercury is a financial technology company not a bank bank the services are provided through choice financial group call them man a and evolve bank trust members fdic alright sean i wanna show you someone who's in the aviation business in the grocery store business and actually had a pretty important character in a movie marty supreme which recently just came out okay i haven't seen the movie yet okay well you know what it is right it's like the biggest movie going on right now timothy cha and ping pong i i don't know that's literally the only two words i that's it or as adam sandler says timothy cha like he like obviously does that so good okay so google john kat mia alright john the big cat here we go who am i looking at american okay here's just a quick description american billionaire businessman and radio talk host he's the owner president chairman and ceo of grocery chains g deeds i've never heard that do d you the supermarkets in manhattan okay go ahead five million dollar network worth yeah have you never heard of this guy have you no he he's this guy the famous actor like why do why is it gonna look like so so familiar he's a familiar face he's one of these guys he's sort of like the character in the dark knight who plays a police chief where like you're like i've seen this actor everywhere what's his name he's he's sort has that type of energy so here's a story so i think he's eighty now so he was born i i guess that would mean sometime in the forties and he immigrated as a baby from greece he came to new york i believe he moved to harlem and then he wasn't an okay student went to brooklyn tech which and i think new york is a pretty good school but eventually actually got into west point so he's was clearly smart but didn't go didn't decided not to go to school and instead he bought a small grocery store so at the age of like twenty he convinced a failing grocery store to sell to him at like an owner financing type of setup up where he didn't have to come up with a lot of money but do you know anything about grocery stores they're like the hardest business no margin business right yeah it's a commodity there's like it's in there are no margin so if you look at like the biggest grocery stores or at least some of the sized grocery stores like the the regional giants they do like three percent margins it's incredibly challenging you have food that's gonna spoil and particularly back in the seventies when he was doing it you don't have the most like the best systems to like make sure your food is not gonna spoil very hard but he's a he's a dog he's got that immigrant hustle and he's able to grow this business i think it's something like seven years so the time he's only thirty two he has this cool quote that i found in newspapers dot com in this old article where he grew the business to the point where he was making something like forty million year in revenue had like twelve or fifteen locations and he goes i'm now paying myself at the age of and this actually he said this at the age of like twenty eight he was like i'm paying myself a million dollars a year so if through like just hustle and grind like he kinda makes it work he guys like a lot of like stuff that we take for granted now like his grocery stores they recall about red apple they did free cash checking they did free delivery it was a discount store like a lot of stuff that isn't particularly groundbreaking now but he just like provided like a pretty simple service but he did it really well now red apple which is i think they have like a hundred locations in the city they own g mercedes have you mercedes no is that like new york thing i maybe are all it's all these are all local things but here's where it gets weird so he does two interesting move so at the age of thirty two i think it is he was like well was gonna get into west point my dream was to be a pilot i've never been able to do that he gets his pilot license as an activity just for being for for fun and he does this move that i've actually heard richard branson into as well he buys a jet and it's like kind of interesting and kind of fun but he's like i gotta turn this into a business i gotta do something and so he buys one plane like a relatively small plane and i he has a biography and it it it was just a ces nut like nothing fancy and he starts allowing customers to charter his plane from new york city to atlantic city and this is like in the seventies and the eighties so like the airlines are still a little bit nascent but it's still like pretty complicated but he pulls it off and he's able to so now officially he's in the aviation business and like one thing leads to another and it grows for like eight years and eventually becomes like a fleet of like forty planes and jets which eventually he sells to warren buffett or yeah warren buffett and that is like one of the beginnings of net jets which is one of berkshire hathaway like crown jewels i believe and so he was doing it as private charters not like an airline like branson no private charters but he tried to get into the actual airline business and i don't think it worked out now while all of this is going on he's still only like thirty three thirty four thirty five years old he does another crazy thing he hears about an oil refinery going out of business in pennsylvania and the grocery store business it's a commodity lots of unions very low margins twenty four hour like you have to be working twenty four hours to make it work and some somehow which i never would've have thought this would have been a thing he made the leap that they are comparable and he gets into the oil business and he finds an oil refining company which do do know what that means not i mean not really is that they are a middleman man in the oil process between drilling for the oil and selling it to the end customers my gas but not exactly it's it's it's so it these are all very vague terms until i had like figure out like what exactly is oil refining basically if i had a demo down they do two things one they have a massive pool or tank in the ground that can store tons and tons and tons of oil so you drill the oil it goes to this thing and it's not particularly useful you can't use it and so there's this process where you have to refine it and you could take parts of that crude oil and turn it into oil that you could use cars oil that you can burn as ke you know oil can turn into multiple products along the way and that's what he did was he bought a business that did that which is actually kind of ridiculous like you never would've have thought that would have been a thing but it works and by the way when you're reading about this or watching whatever you watch for this is it is he just like a guns sling like why is he going into all these different spaces he can't help himself this is you have some aspiration is he just you know he's just wired that way like what did you get this as a sense of like the why is this guy doing all why is he bouncing from from totally different hard thing to totally different hard thing this is why i wanted to bring him up and so i think you and i will get a kick out of like people like him but let me just add that the last thing he he does two things now in his sick i think he's close to eighty now in his sixties he does two other wild things one he starts an am radio station political like weekly radio show which he still is the host of you can't find it on youtube and you can't find it on spotify you literally only get this on am m radio and he records every single sunday and i have like listen to it and like his c host is this like long island guy who's like hey oh john what do you think about this mah donny guy like it's hilarious like he's a very un unidentified billionaire i would say and i mean that in in a cool way and the second thing the reason or the second thing that he did was he ran for mayor in two thousand and twelve i think and he almost won and he was like i'm gonna be a mayor for for the people in harlem and the people in wall street so he's this very like sort of assaulted the earth immigrant energy type a billionaire guy but the reason why he's interesting is a what did that what's that word that you had been obsessed with generative yeah he's very generative but he does this in a way you know like the charm that when donald trump is being like a nice guy you know like the charm that he has where he's like ask screw it let's just do it you know what's money amongst friends this like old time like right like what's a little like you know i'll take a little you take a little we all win like this type of energy my word is my bond my word is my word is stronger than oak this guy is actually that he he has that energy with him but it's not he i like he doesn't he's not hateful at all so he's a republican but he talks very fondly of obama and hillary like he he's he's not he's not a hate at all and he's got this very folks types of vibe and when you hear him talk he's got the stick new york accent but it's very much of like spit on my hand shake your hand type of energy and i have found him very fascinating because that and also now his company it's called red apple holding company i think they have like eight or nine thousand employees his family runs it and i believe him and his kids they all they own a building in new york city they all live in the same building they run this company together and he's still like incredibly active even at the age of eighty and he's just constantly doing stuff he's very interesting to me and also he looks very funny like he looks he was just an actor he just had a cameo was he playing himself or he was into this so marty supreme which is the hottest thing going and i i went saw at the other day okay how is it like must watch okay what we where we at did you see uncut gems love done gems love then you'll like this so if uncut gems is the nine out of ten on the stress scale marty supreme is an eight out of ten and for people like me if there's if you're in my boat you'll hate it i hate it cut gems and i hate marty supreme too much yeah all the characters are pretty evil and there's no like redeeming qualities of any of them but but he this guy john has like a pretty like interesting like not minor character in martin supreme it's funny i was like this guy is everywhere he's a man about town he's just always doing stuff and he just seems like sort of in that jesse it's category of people who have fun while winning and doing well and he's just a really fascinating guide to me dude i'm reading this guy's wikipedia and i'm like wow that's really amazing oh that's really amazing and then it's like he gave a speech at the stern school business expressing his unease about his daughter's graduating class he said four hundred eighty of the five hundred eighty kids are asian including indian and that's scary when you think about it we're gonna deport most of these kids so that i was like oh well that may not be so amazing for you know yeah i could care right off this podcast didn't he really say that i figured i don't know it's something wikipedia page i didn't see that one but i did see other things where i'm like i couldn't tell if you're trying to be funny and it reads stupid or right right yeah he it it does he does seem like he's an eighty year old new yorker who has a little bit of a big mouth but he my vibe my read on him wasn't that he's was an alright guy but maybe we're handling this list of what you call capital men and i feel like he would be one of the capital men where he just takes money goes into these you know sort of mavericks into new spaces creates new investments new entities and whole new and a whole new industries and you know wins more often than not doesn't win every time the you actually can't be a capital man if you have a perfect record it kinda means you did not you you know you weren't playing as as as rough as you should have but but wins more often than than not this i feel like this guy's in that bucket yeah i was reading his book and there seems like a common theme a lot of these guys there's one point in their life where they're just what what was the phrase we use they're they're leveraged up to the tits like they're just like they're crazy a amount of beds what's they're derek for more plates more gates more plates more dates he always says this guy juice to the gills yeah and when i was what i was reading about a old old john johnny katz i was like this guy's this guy's leveraged to the test he's leveraged to the gills and so yeah there's the you have to pay the price to do a lot of the stuff but i love these young guys who are like have his guns sling energy so he is your your ability of the week yeah so the whole anti indian thing i didn't know about that when i got into this so this is a little this is hard to throw you yeah so i should have got a little capital j jay journalism otherwise i was gonna say we should invite him onto the pod but i think i think that probably won't be happening hey we can still invite him let's see let's see what happens you should you should ask him about that quote we'll just make sure we do it remote i don't disclose my location yeah yeah i didn't realize he said that so did he said what other done stuff did he say i he said he's he said something about like something about hitler yeah i i don't know old man classic blu he compared raising taxes on the wealthy to how hitler punished the jews which is yeah that's probably not the best place to know too a trap we've all fallen into yeah i did read that line and i was like dude like we have seen time and time again that type of comparison people have tried to bake it literally not once has it ever worked dude i might end up being the richest man in california you've you heard about this billionaire tax yeah so is the gist of it that net worth will be taxed at five percent yes one time tax of five percent for billionaires so all the billionaires are leaving which will mean they'll just be like okay we'll move to the next class of people soon enough i'll be the last man standing in california yeah i think that's a pretty stupid long but at the same time i'm like it's in a crazy how little power a billionaire has if they have to leave their home ro anna can bully you yeah like do you really have that much power it's like another dark knight reference have you seen when bane is talking to the guy doing construction and the little guy's like i'm in control and bain puts his hand on his shoulder he goes do you feel in control because like bain is about to like snap his neck that's sort of like that that's the eight hundred and fifty thousand votes it takes about this on the this on the bill that that's sort of the energy that i'm feeling right now which is like these billion and like you know we're the big shots it's like you know it looks like the village big shop have a leader if you have a flee your home that said it is kind of a stupid rule because so like the analogy that i always use is let's say that you buy a picasso painting for five dollars at a garage sale and turns out you didn't realize it but you bought like you know a one of one rare piece of art now your net worth is hundreds of millions of dollars or whatever the painting is worth how are you supposed to pay taxes on that assessed value yeah it's it's complicated i mean you don't even have to go as far as the finding it picasso at a garage sale example which is you know that's more of an edge case but like you're a founder of a startup in san francisco you're on paper net worth is two hundred million dollars but that's just because you just got you're have an ai company that was hot and you raised around that doesn't mean you have that money that doesn't mean that money is anywhere close to guaranteed for you but you would be on the hook for the taxes the following year which is which is pretty wild and all it'll do is just obviously gonna drive the wealthiest people out obviously you drive the startup founders who want to get wealthy out because why would you start here and literally like you know strangled the golden goose of california it's like oh yeah you know what what did you achieve what did you accomplish that i read that like it's said like twenty or thirty families have left like prominent families you shouldn't make a like a public the show the thirty first yeah like oh what a great idea that's a hilarious that's like that one time that i had tweeted you that i was buying bitcoin and then it somehow got picked up by all the bitcoin like magazines and newspapers and they were like executive sean p says he's moving twenty percent of his net worth into bitcoin and i'm like i don't think y'all know how small that net worth is you know like that that's not magazine worthy this this is escalated far too quickly for me i saw some guy on the line announced that he was leaving and everyone was making fun of him and they're like you know you're not you're not port enough till like for us to care yeah you own two duplex you didn't qualify for the bill alright is that is that what it is by the way a billion well there was a proposal for fifty million that didn't make it then they went to the billionaire tax because it's like who's gonna not vote for that and so that's the one that's currently proposed but people have done the math like even if you tax the billionaires even if you took all the billionaires money it doesn't like plug the whole of the california spending it's like basically it's setting precedent for it's kinda like income tax right income tax i think was supposed to be this one time what was the first one like three percent it's like there's a one time only three percent tax on income like don't don't worry guys it's okay and now like everybody pays income tax you know twenty thirty forty percent fifty percent of your income every year now and so the idea would be once they set the precedent that they could just tax you on your property that you have not realized any gains on then that's a problem and if they can set the bar at a a billion then they can easily change it to the change it or add well also if you're over a hundred million then you would pay this and also if you're over forty million you're gonna pay this and you know they could sort of just continue on from there i've always found it interesting how they people come up with round numbers to make those the thresholds like so if if i remember correctly like i think like in the nineteen ten or nineteen twenties this idea of a millionaire kinda came to be where like people were using the phrase millionaire like you're a millionaire you made it and it's kinda funny that a hundred years later we still use that as like a threshold because the a millionaire nineteen twenty would be something like twenty million today i think it was eighteen or twenty x or something like that and then billionaire like people are like billionaire shouldn't exist and i'm like okay but why one billion why not eight hundred million it just i've always found that to be interesting how we like have settled on this perfectly round number dude so yesterday i took my whole basketball team like the team i'm coaching to the warriors game and i like wanted to make like a special thing like after they won their last game when the locker room you know normally we're just sort like saying like you know you did this well you did this poorly and then i was like wanna do something for you guys it's your birthday coming up you guys wanna go to warriors game and then we went to as a group and they got to go courts side and see steph curry like it was cool and you just ruined all of their eligibility for going to nc my provided i accidentally violated like hipaa wait how did you get courts side you just new guy new guy i don't don't know if he wants to say so i wanna say his but yeah no guy he's who's with the team ex player and so he he was like he just literally like waved his hand he's like i'll i'll let them come down in the security like i guess if he's waving his hand you can go and i was like yeah me and these other eighteen guys it's who we all went but the anyways it's part of a story i i had one extra ticket so i my son who's four and a half years old and yeah know taking a kid to a game like this like he's his first basketball game you know we have to leave at after the you know second quarter because it's like bedtime and i gotta drive him back dot com but on the drive back so i'm hoping i'm gonna have this amazing father son time bonding and like i'm like wanting him to love it like watch that's the greatest shooter ever steph curry like that's the closest we've ever been to god right here this five feet away and he's like trying to care but he doesn't really care he's like can we get his candy now and i'm like okay like i had got him some m and m's and i'm like every time the warriors make a shot you get an m m now he's like locked into the game and so then finally we leave and of course the drive home was this like amazing moment basically i put tesla self driving i just talked to my son for like an hour and i it's like a one on one because my i three kids so normally it's not one on one but i got to talk to so he was my he told me because goes you know i wanna do when i go up i wanna be a builder and i was like amazing builder of like what and he's like do i have to pick and i was like no yes not and so i'm telling him about builders like that somebody built this bridge somebody built this building somebody built this car and i'm ex and somehow i start exploring him who elon musk is basically took a podcast episode for him and i'm like you know rockets it's got built rockets that landed themselves and he's like what did they do before they landed themselves and i was like honestly i don't know maybe that's actually hype because like people went to the moon and came back so i don't know they like you they come back they do come back anyways don't ask too many questions so tell him about tesla and he's like did he start it and i'm like now i'm not technically but let's not get care let's not get into those details so i'm telling about elon musk and i tell him he's the richest man in the world he's got you know money he's got the most money in the whole world and he's like how much money do he have and i was like he's got like three hundred billion dollar four hundred billion dollars or something like that he goes he's a quiet for like thirty seconds and then i'm like did you hear how much money he like i the guy he's still there you fall asleep what happened he goes can it even fit in his wallet and i was like no he goes so we used to use a grocery card money the concept of banks and x i have this long conversation with them about about money and about like you know these like the sort of the builders and the prolific people that this sort make all this happen and it just reminded me like i don't know by the did your son have a take on the simulation we didn't get there that'll be the next time he does have a lot of questions similar to that light you know like where did the earth come from and then i'm like y honestly like we're very much past the edge of my understanding of like i i don't know to be honest and like who's old or the earth the sun i there's a lot of questions that are that are pretty tough but the cool thing is in the car they have like ai built in so you just i don't know we just turn on ai and ask ai and ai tells us anyways so that's that alright that's the pub i feel like i could rule the world and know i could be what i want to put at all in it like a days off on a less travel never looking back alright my friends i have a new podcast for you guys to check out it's called content is profit and it's hosted by luis and ph ka after years of building content teams and frameworks for companies like red bull and orange theory fitness luis and fans are on a mission to bridge the gap between content and revenue in each episode you're gonna hear from top entrepreneurs traders and you're gonna hear him share their secrets and strategies to turn their content into profit so you can check out content is profit wherever you get your podcast