3 Simple Businesses That Make Millions

wanna show you the perfect landing page the best landing page i have ever seen in the greatest marketing landing page of all time i want you to go to w w w dot suck my gutter clean dot com i feel like got rude to world i know i could be what i want to from at all in in like a days off on a road less travel next same today i have three businesses that i would say are so simple you're kinda gonna be mad at yourself you didn't think of them okay you're gonna be upset you're like what it just that's it and it's like yes that's it these are all blue collar in fact bringing back some of our old favorite segments the blue collar side hustle solo of the week i wanna show you the perfect landing page the perfect landing page the best landing page i have ever seen the greatest marketing landing page of all time i want you to go to w w w dot suck my gutter clean dot com we suck gutter clean fifteen hundred sixty nine reviews averaging four point nine stars suck my gutter this is dis ridiculous okay the way i'm not joking this is actually the best landing page i've ever seen so guy was driving shout out to cody on twitter cody d dm he goes hey i saw this truck driving by and it was like it was a great truck and the head his domain and i went there and i'm blown away by this landing i was kinda show you some of the things so here's some things that this this blind page gets right i gonna take you out a a tour a d construction of this landing page so you land and it tells you exactly what they do they suck gutter clean then it provides the most important thing in any sales pitch the proof so they say fifteen hundred reviews averaging four point nine stars then they give you the call to action so you can click click to call you can click to email now you scroll down you get wednesday's coupon what it's every single day they change the coupon it's linked to the day and they basically say hey this is wednesday a group coupon by the way it's always twenty dollars off but they make it feel like this is a today only special then there's then it just says gutter are sucking pictures our guys are out there sucking gutter every day for us it's normal to vacuum gutter ten feet twenty feet even forty feet high here's some pictures of us sucking gutter and a bunch of pictures from the field then it says here's the two wednesday coupons so you just click them and you know the first one is if you call before six pm the second one is if you do it over the phone you get a free quote we'd love to suck your gutter clean and then it basically says so for it says it's a painless process it's we have bookings available within twenty four hours it's quick it's easy we've done we done we do this a lot over six thousand times here then it it says so who will you talk to when you call and it's a photo of this guide it just says robert answers ninety percent of our calls he's been with us for seven years it's awesome you know he'll give you answers results of customer satisfaction and then it basically talks about how experience they are and their promise how it's risk free it's damage free it's debt free etcetera it's more pictures from the field there's reviews if you go to the about page it just continues every single part of this landing page is perfect there's a little video playing on the bottom left that says meet the owner and it's kinda like a little tiktok video where you can see like you know the service in it makes it feel real if you wanna get in touch with these guys they're like here's a phone number you can email us you could also just text us well however you want to get your gutter stuck clean we got you and then it it just continues on there's a there's a section about price and it's like look we're not the lowest price if you picks if you pick somebody who's gonna give you the lowest price here's what comes with that service here's couple of those problems but we will suck your gutter clean if you don't remember that's what we do and you know here's why you should choose us and these guys i just calculated just some rough numbers on their their website they basically say they do about thousand of these a year they're in north carolina they're in georgia and if you just do the math on kind the average job which is let's say two hundred fifty three hundred bucks for a home in in georgia this would be like a million and a half two million dollars a year business and it's just this guy who runs it it's it's kind of the amazing the the greatest is i think if you click the about page they list their their staff and they're they say they're like matt f a georgia native a loving husband hardworking guy tall greta basketball looks a lot like jim from the office exactly it's guy's like copywriting whiz like marketing wiz it just happens to be doing gutter cleaning you know the guy garrett who's the owner shout up to garrett for making the best marketing website i've ever seen i call this he's from utah he's he's from utah exactly you knew it then he's like married georgia peach moved out there i like warm weather blah blah every single pixel on this page i love just love oh my gosh this is awesome how'd do you find this cody dm it to me on twitter he's like hey check this website it's great who's cody some guy on twitter that i don't know it's a happens this is how you get your ideas some guy yeah like my next idea also came on random a person dm it today me who alright so sean hendrix out we know sean from from loop group dm me this thing about this the hill billy of the week we have our billy of the which is about a billionaire doing world conquering things and then there's the billy of the week who just takes kind of the dumbest idea you can imagine and makes successful sam you may have heard of this i don't know why have you ever heard of billy bob's teeth oh of course i know this the fake teeth everyone knows this basically this guy who has got he's got such a crazy backstory that it's either a lie and he's playing a character like bo at or this guy genuinely had one of the craziest lives you'll ever here and i i almost feel embarrassed to say what he said because i think there's like a greater than fifty percent chance he's just making this up for effect but you know according to him he grew up like with no not just no money no like power no electricity they you know they lived on a school bus with thirty sheep they used to eat road kill off the road that was their only meet like just crazy they he lived in a cave at one point as an adult and brainstorm the idea for billy bob's teeth when he was in a cave and was like what's a product i can set low price thing i can sell him over the in the mail that would you know just be fun and then he came up with this idea and he sold twenty million sets of these teeth wait what yeah is this what's guy's name billy bob i don't know jonah white yeah jonah white there's like a bloomberg feature on him there's a bunch of articles about the dude this is so funny i googled red number ty i googled the founder and the first article came up from my hometown a saint saint louis magazine the story of how joan white made millions of dollar selling novelty fake teeth it says the story as nearly as bizarre as the product exactly the story is crazy this article that i sent you it's a q and and the first question so your mom's jewish and your dad was a native american named five bears and they met in jail after a political protest is that true and his it his slide isn't that awesome exactly every ant edna that quite in that interview every single answer is more ridiculous than the one before it so again either this is the most interesting man in the world or he's lying and like religion i choose to believe here he looks great alright there's a photo of him like giving the teeth to miley cyrus alright that's cool so i'm just gonna read you a little bit about this product so the very first thing that stood out is he goes you know you know how great marketers reframe what they're doing like they can be doing something that seems totally silly and meaningless but they find like a deeper meaning in the thing he did that with his teeth they're like so you just sell these like fake plastic teeth and you know you make a bunch of money off this how is that what you're doing he goes no i'm giving people permission hey he goes my teeth are a permission slip people wanna be silly they wanna be playful they wanna be fun they don't know how to do that just normal day to but as soon as you pop in the teeth you kinda have to be silly you kinda have to be play but we kinda have to be find i give you permission to be that version of yourself and i was like honestly can't deny the logic the logic there and suddenly this like stupid gag gift this cheap plastic stuff from china that he's like you know marking up and selling suddenly is like about making the world a better place and i totally buy it i'm i'm with you with you billy bob when i hear stories like that i almost always buy into them like it it they always work they always work on me yeah yeah i i think that's you know we had jesse cole from savannah bananas on the pilot the other day and his whole life is that story and i left that podcast thinking i'm gonna quit doing what i'm doing an intern for you yeah like he he was that reality distortion field like my he he makes you think there's nothing more important than doing what he's doing right now than playing banana out on the field you know what i mean we're popping in ugly teeth not even not even good looking teeth right that's like the irony of this whole thing is like the logic would tell you it's all making people look better and then if you just well what's the opposite what if i made them look absolutely ridiculous what if i made them look silly and it turns out there's all obviously a market for the opposite that's great alright so a lot of people watch and listen to the show because they wanna hear us just tell them exactly what to do when it comes to starting or growing a business and really a lot of people who are listening they have a full time job and they wanna start something on the side a side hustle now a lot of people message sean and i and they say alright i wanna start something on the side is this a good idea is that a good idea and again what they're really just say is just give me the ideas well my friends here in luck so my old company the hustle they put together a hundred different side hustle ideas and they have appropriately called it beside hustle idea database it's a list of a hundred pretty good ideas frankly i went through them they're awesome and it gives you how to start them how to grow them things like that gives you a little bit of inspiration so check it out it's called the side hustle idea database it's in the description below you'll see the link click it check it out let me know the comments what you think okay my third one check out this guy on twitter so ben told me about this guy ben went to a event last year called capital camp because i met this guy named cole and cole is doing a roofing company he's a he franchise like a roofing company but he's doing something interesting and so i guess when he met him he was like you know what i'm gonna go all in on video content and he kind of is trying to do the mister beast for roofing and so if you look and he's like youtube channel he just posted the video that has four hundred thousand views on and that video is basically of this guy who lost you know his roof got damaged and he couldn't afford a new roof and so these guys go and they gave him a free roof and so the video is just telling this like feel good story of surprising a guy with a free roof and he's like no don't get down there i don't have money pay for this i can't pay for this and they're like it's on us man don't worry your neighbor said great things about it like we just wanted to do this for you so he stole the a page you know just two things you would never really like think together right like this kind of mister b style content with local house roofing and he put the two together and it's kind of interesting right and he's basically like i'm gonna make content that will grow you know top of funnel awareness of my brand again like sort of a very like blue collar marketing hustle here and at first thought i was a little crazy because i was like man going viral on the internet is so hard and you're only local so like is this really the best use to time and energy than ben goes i think he's just doing it to make it more fun and interesting for himself and i oh okay this totally makes sense like how do you get yourself excited about what you're doing and sometimes like again doing the irrational can be the most rational thing you do and in this case he's actually pulling it off where he's generating a lot of interest around one format this mom was struggling to buy groceries so we gave her a free roof free roof she paid for the roof but then we surprised her and made it free he had no idea but we gave him a free roof and fixed his car right just go and delete these kind of run down areas where people are struggling and then helping them out with a feel good video and using that to grow his roofing business and i thought that was kind of kinda cool is it working like is it growing his business i don't know i haven't messaged him but i i mean i imagine it is i think that has to yeah i i has right like the irony is i think most roof actually like kinda have their hands full with demand and it actually the supply that that can be you know it's it becomes quickly a supply constrained business not a demand constrained business i think if he was building a national brand i would be all in on this i'd be like this is genius and maybe build a national roofing brand if he's a local franchise of somebody else's brand i think it's a little more challenging and so i really hope that what he's gonna do the bet the bet that he could and should make is to try to create a national brand i think we had somebody on here is tony talk about pink cleaners and like this kinda renaissance of cool blue collar franchises so like cool branding cool merch it looks almost like a fashion brand it's like appealing to you know the sort of the gen z emo millennial audience and you basically use social media in a way that all the mom and pop or even the old school national vendors just don't know how to do and you can create a really powerful franchise brand if he did that i would be like this is genius i mean that's a that's a multi hundred million dollar play okay if i'm looking at this guy he looks like he's in his thirties so he grew up with the internet it looks like you know he's probably hip enough to sort of understand how youtube works but that's there's still a gap between like being internet native and understanding actually helping so viral do you think that he figured it this out on him by himself and what type of team do you think he has you're asking me questions i do not know the answer to but i could speculate you know just if you look at his twitter it says just had our second long form video break a hundred thousand views and this was this was you know few days ago right this is november he has shorts i i looked it up it looks like he's been doing it shorts for a while and then he went like i think the move is you start shorts and you like get momentum and then you go to long because you like with our podcast there's been times well we'll say something in minute forty or fifty or sixty and people on the street will come out to me and they'll like reference that and i'm like i can't believe you listen to that like as much as you have and then if we had to like measure the value that you and i can capture our own companies versus the audience size i have to imagine that it's the ratio is really good of listeners leadership to value you can capture because you spend so much time listening to us it trust yeah if someone and usually trust is equal to like time spent listening which is like quantity of content times length yeah and you can't fake it right this podcast is not scripted it's you know this is actually us improvised talking una edited and we've been doing it for years and so at this point you either think we're an idiot you with you think we're bad guys and we're dumb you think we're smart you think we're somewhere in between you have a very you you have all the information you need to to come to an opinion about us right you know outside of actually like meeting us and being our friend like this is the closest approximation you can get and so i think trust builds really fast in a medium like podcasting or especially video podcasting because you long or or or long video yeah yeah so you need length the problem is is that that's hard to do like you you kinda gotta feel it out a little bit and it takes forever to make these things in this case with this podcast we've done set it on our episodes and so we're kinda good at it but with this guy it looks like you started with short and i think that's to move because that's what we're doing with hand little bit i'm trying i'm like relearn learning content and you start short you see what works you see what it hits you go along but the second thing that i think this guy is doing that really helps is when you have a team a staff you know you wanna like create a culture of excellence or whatever values you have a lot of times it's easier to create content for your audience and a byproduct of that is that your company starts a you recruit people who look know your content and they know what you're about and b your current staff gets influenced by and they really start buying into it and so i think that like creating content like this it's gonna blow up his business but it's it's a huge net positive for helping his company's culture totally and it's also helping his business grow right like i there's this barber who i go to get get my haircut sometimes he's you know nearby where i live and he listens to the podcast and so he was like hey man like you know he's basically got me captive in a chair he's cut my hair for an hour right so he's like can i you some questions i'm like you man go for it so he's like you know this hair becomes like a three hour haircut right like we're just like talking and he's a great dude he's got this amazing stories guys he was so he i think he like started cutting hair like just on the side you know basically i couldn't afford haircut taught himself how to cut hair for himself maybe friends siblings covid happened that's sort of so he's like sixteen seventeen years old start learning how to cut hair okay so then he goes and he ends up getting a job barber shop and the the guy who owns the shop i don't know you know how barber shops work but basically it's a it's a mini landlord model so they the barber shop owner just has chairs that's their those are their units for rent and then barber basically rent the chair for the day and they pay you you know sometimes a cut of the revenue or profits and sometimes just a flat fixed fee and they keep whatever they make on top of it and so the guy kinda noticed like hey this kid's hustling and he was like you know i wanna open a second location i wanna open it with you so so this guy i don't know how old he's exactly he's like something like nineteen and twenty years old now and he's part owner of this barber shop and he's like dude i feel like i got this really great opportunity because i'm like a part owner of this thing but i'm i mean i'm just new to business like i don't know what to do and so i told him was like look what you really wanna do is two things one you wanna learn like one core money making skill that will serve you whether you're in this in this barber shop or any barber shop after this i was like so instead of spending right now you probably spend a hundred percent of your time just fulfilling the service the thing you know how to do like just doing the haircuts and that could keep you busy but here's what you're gonna do you're gonna like basically reduce your income on the as a barber by twenty so you need to like cancel your last two appointments of the day or your first two appointments of the day you need to give yourself like a ninety minute to hundred twenty minute block and you need to go figure out how this owner drives customers to the store what is the digital marketing he's doing whether it's yelp google ads whatever else it is and you need to spend two hours a day mh just yeah understanding and studying digital marketing specifically for local businesses whether and then whether that just helps grow this business whether you open up a second location and you know how to do that now you can own it for yourself or you decide to do something else altogether besides haircut like you've now built like a core money making skill which is like online advertising that's the first thing you're gonna do i go the second thing you do is there's gonna all these areas you're green to right you never on a business for you don't know how to read p and you don't know how to do the digital marketing all these things you don't know how to and it's pretty easy to like just kinda get in a pit of despair about like how much you don't know but what is it that you know that most barber don't know and he's like well i'm good at like like i i don't i don't really know what that would be we start i was like well you're on instagram you grew up with instagram basically and you get you get it and you're actually good at making content and he's like yeah actually i have these videos that kinda of go viral that's where i get most of my personal clients from is just these videos i post i was like alright beautiful you are gonna become the best at content for this and i said you know study these other guys like there's these guys who are doing these this content format where they're like we're two college students who graduated turn down job offers and we're building you know a bar or something building a bar we're taking this bowling alley of those and we're rehab the bowling alley yeah we bought this abandoned blockbuster and we're turning it into a barber shop you know i there's the guys who who friends of the pods they they they're doing this one with the luxury airbnb in virginia they're like we're building the we're trying to build the best airbnb in virginia and we just bought a piece of land and we're gonna bring you with us every step of the way over the next two years as we build this thing and they already are like pre booked out because yeah their videos get hundreds of thousands of views and people support them and they want them to succeed and so they're like they've solved their demand problem through content so i told them was like dude you gotta do that with this barber shop and like you'd need to carve out time to do this because this is this is like how you can escape the the treadmill that it's not that normally exists with like working your way up right like you'd you can take an elevator if you if you just go look for you push the button and like an elevator the what this guy's is doing is like get gonna content because if you could go to content you break out of what was your your otherwise your constraints you're a shout out what's his handle his handle on instagram is c which is si u a cuts c t z we'll put it in the description here see what go get this guy follow and listen and just encourages guy get some content i mean he's got a kind of amazing story like just personal life lives i didn't go into it but like where this guy came from and like kinda hustling and trying to make stuff happen like he did not have any advantages you know people are were like you gotta check your privilege it's like this guy this guy needed to go go with library and get some privilege he needed some more privilege like he was in he he basically is like really grinding his way up and know i really want to raise head a hair too gray head of hair today's episode has brought you by hubspot because you're using only twenty percent of your business data is like dating somebody who only text you in emojis first of all that's annoying and second you're missing a lot of the content but that's how most businesses are operators today they're only using twenty percent of their data unless you use hubspot that's when all your emails your call logs your chat messages to turn into insights to help you grow your business because all that data makes all the difference learn more at hubspot dot com did you hear this interview with ari emmanuel from invest like the best i didn't actually watch it yet no i talk clips let me give you guys a little background so patrick o's i've been a couple of times he's an amazing guy he's got this austin podcast called the best like the best it's been blowing up he's been doing it for years but lately his guess have been amazing the jesse had recently was aria emmanuel so for those who don't know we've talked about him a bunch about trying to get a background the easiest way i can describe it is ari gold from ent entourage that was based off of aria emmanuel if you don't watch ent entourage he's a power player he start out as an agent in hollywood he worked his way up to starting his own agency and at this point he owns as he called endeavor or i g they're two of the same companies that don't is it's called endeavor but they own everything so at this point they own u c they own the bull writing pb they own wwe e they own movies they just everything the guys the guys guy's a player and he recently took the company private at like a forty billion dollar valuation now the thing that makes him special is a few things one his brother is ra ra emanuel i think it's ra or ram he was the mayor of chicago and he hinted that in the podcast that he's gonna be running for president and then his other brother is zeke who's like one of the most famous cardiologist on earth who like did like helped invent like the artificial or heart replacement or something like you know like crazy like that so just like crazy family now the podcast is great because ari is a ten out of ten energy and when it comes to business but he had a like one or two lines that i wanted to read to you he listened to this quote he was talking about buying live event businesses he said ari said i don't know how to build a data center i'm not the chip business i just know how to create really great live events how to monetize them and i know how to make a great user experience he goes i'm taking the opposite of an ai bet he goes the opposite of an i bet it's not building business center the opposite of an ai bet is building live events live is gonna last forever it's not gonna go out of style and so he talked about the ingredients that go into a great live event and he talked about all the businesses that he's recently bought and what i didn't realize was that endeavor which is this massive conglomerate they own dozens of event businesses and i wanna talk about like two or three that they own but i had no idea about so the first one have you heard a freeze you've definitely never heard of i don't know why i asked that okay freeze f r i e z e yeah freeze so freeze started in nineteen ninety one i believe and it was a monthly magazine on art like i guess i'm not tar so it's kinda like the blind leading the blind on this one but i guess like cool paintings that people like and like the latest happenings in the buying and selling of art well they eventually launched two art festivals where you can go and like look at art and like buy buy a bunch of it and ari was like we bought that business for two hundred million dollars and patrick o's was like why you do that he's like because they only had an la event in new york of event and patrick was like what do you mean was like well we're just gonna do the same thing but in dubai in miami here like he's like all we all we're gonna do is do the exact same thing but more and he goes we know how to monetize them and when i ran my first it was called hustle con i think we had fifteen hundred people come let's say in year three or two and i only made thirty thousand dollars in sponsorship i hired a good sales team the sponsorship ten x it went from thirty thousand to three hundred thousand nothing changed say amount of people the same people the same venue nothing changed just just better operations and ari was like look i know how to make money off events we do this we do this we do this and what he said what it seems like we have lectures go happening around the event the events we know how to monetize know how to get a dubai to pay us ten years worth of cash in order to host an event there and we're gonna do that with twenty different cities and he broke it down it was very very very fascinating this positioning is pretty genius right because you basically either wanna say we are an ai enabled company like the ai ai is gonna help us explode or if you're just if you're just not ai that's not that interesting right or you say we also win with ai because ai is gonna destroy all this other stuff and it's gonna make live even more valuable right and so he's somehow using the ai tailwind in as a narrative for his own business and by way i don't i'm not saying narrative as if it's false so i just think like it's more narrative to it's smart to position it that way to investors right so i think that's that's one thing this roll up that they've done with endeavor is pretty wild i think this was my we did an episode a year ago called stock palo where both me and sam we'd played pretend warren buffett and we both picked the stock my pick was tee which is the the public part of endeavor it's really complicated how they how they have it all set up yeah it's very complicated because endeavor private i think but tee is public which is there just their fighting and entertainment side of that and if i look let's see what where it so one year stock chart tee it's up forty percent so that's performed like you know really well you that that was quarter sort of that bet was was correct in that in that sense and and i think it's because the same thing like what's scarce what's scarce is what's valuable and in an ai world what will become really really scarce is live human entertainment right a place for humans to go to have a human experience with other human beings that thrill them that is away from away from the keyboard but still generates content that does really well on social media and it and benefits from social media at the same time and i think you know their brands have done a very good job of doing that i was listening to tom h heard from p and rec what was what's the really great az sorry he was on theo von podcast and he was talking about how he was like i went quiet for a minute while i was writing and then i went back on tour but it was like a six or seven year difference he's like now it's so much harder to find venues because everyone's on tour he was like podcast go on tour authors go on tours just like a interesting professor like talks or or like there's all different types of experiences you know your buddy has hassan son min h he's a comedian but his show it's not really a comedy show if i if i understand correctly it's like performance it's it's far greater than that right and so like he was like there's just so many shows now and people can't get enough of it alright so the second business have you had a barrett jackson eric jackson sounds like a kid i went to college with and alright go to as little duke dude if you are in the midwest and you have a dad who's sixty five years old this is actually the time of year where you're gonna experience it you're at home my dad would do this all the time twenty four hours a day during this time of year barrett jackson was on the tv barrett jackson is a car auction that happens i think in arizona it was owned by i think two guys one was barrett one was jackson and they auction off cool cars mostly old stuff from the sixties and seventies but they turned it into a tv show and it's basically running i'm not joking if you look at the programming it's gotta be twenty four hours a day like on a handful of channels and this company for one it's awesome like if you read about the guy who owns it i think his name tom barrett he's kind of a badass he's you'd have to be pretty cool to start a car from website and he sold the company to endeavor for three hundred million dollars and ari was like talking about how this has been exploding and more and more people are coming to the auctions so what are you watching you're watching the actual auction take place so a car is revealed and then people are pat paddle up bidding is that what's going on yeah but they have like ten thousand or twenty or thirty thousand people they're just thousands of thousands of people and they have different warehouses at any point and there's gonna be a theme so like this one's gonna be like famous cars from old tv shows or it's gonna be like american hot rods so it's gonna be like european nineteen thirties and the programming switches from warehouse to warehouse to warehouse and you're like oh cool the old motorcycles are coming up like that's gonna be awesome let's watch that one and you're watching it and each bid is probably five maybe five minutes long and you're like oh my gosh this one might sell for sixty thousand oh my god it's gonna be eighty thousand this is gonna sell for eighty thousand dollars and they show the person bidding and you're like nobody everybody does like what's his name what's google i'm like and so it becomes like an event where you're like guessing what's gonna sell for and then the announcer on tv are telling you the background of the thing like this car was built here it's special for this reason this one and is in particularly good shape because it was stored in florida and ford is the best for storing cold cars because you know like like tells you the cool story so ari bought this business i didn't know he bought but he bought it for two fifty million dollars pretty cool right this is great do they i feel like something like this could explode you know how some sports are basically producing like the journey of content like f one famously did this like how to get more people interested in f one it's kinda hard to like just get into as a new fan but they created the f one show and that like made it feel accessible to get into it and you know we're both fans one of the reasons i'm a u ifc fan is it's because they used to have this show that was like a a reality show basically about these fighters leaving you know tough it was the the name of it and basically these amateur guys coming from you know just like one guy's is a mechanic right now and the other guy's homeless but he's they both have this dream of being a fighter and then they go through this reality and one of them gets contract and there's this is big and then but they fight the last the lot the finale is part of the actual u card and so that was the first time i ever watched of cc card was for the finale of this reality show and so i feel like something like this you know it's these closed off worlds that have high passion and if they just build an on ramp which is like find a find the right kind of like human interest show that would get me get me just you know start going down the rabbit hole with this stuff i feel like these things could explode if if they get that right and i be by way you i think you see this now with any company too right like companies used to do content marketing just saying like let me tell you about our product and the case studies and here's what's going go well with it then it got to like here's kind of some working public type stuff we're gonna post our numbers or blog about what's going on and now basically like it feels like a lot of these b to b businesses are basically just building reality tv channels along the way they're like oh we're gonna have a youtube channel that's showing you a bar stool did this amazingly well right like bar stool content just as much about what was going on inside bar stool as it was what's going on in the games and i think that's the table stakes this table stakes for now which is crazy because that's so hard to do it's crazy that that's table i i don't i even think it's table stakes but i do do think those who pull it off get handsome rewarded and i just but it's so hard to do that well and i just sort of like who was the second person to walk on the moon you know those buzz a and fuck i don't know no one knows who's the second person who broke for in the mile you know what i mean like who who who was at columbus it just doesn't matter the difference between first and second place is the difference between who got second place when you say bolt won the gold medal like the difference between who does this well and who doesn't do it well is like yeah you're still like you ran really fast and you got take a place and you broke for the mile but like come on like roger fan is roger ban like number ones number one for a reason so i think the difference between first place and second place when been when when it comes to doing content well it's not one place it's like a thousand x in the results i did a so every morning i write i do like a two hour writing block for my book and i think i could write about whatever i feel like it have to be good it doesn't have to be on topic i just have to write and so i wrote one today that's called nobody wants to be samsung and i wrote everybody knows apple everybody knows steve jobs we all love apple we all love steve jobs we admire him and sam who who's the founder of samsung is it samsung who who is it right is the c samsung it's like here's a company that's got i don't know twenty two percent marcus share of the global cell phone market makes billions of dollars successful but does a difference between successful and loved and admired right and it's like we all want love and admiration and it's like nobody wants to be samsung in this situation and the same thing that where i i use the usa same bolt example it's like i think some create like five hundred million people watched you saying bolt and the beijing olympics like break that records like five hundred million humans were tuned in with ten seconds where you did not look away and nobody could tell you got second and the difference between first place in second place was point too i believe exactly if but i remember that right it's point actually it's infinite fame and like respect and complete obscurity and working at wendy's like that's that's the result gap of that point too right and so like there's this disproportionate rewards for being insanely great that you just don't get for merely being good or even great and i think that's content is one of the reasons i mean and i don't know if content the right word who have story is the right word i mean steve jobs had stories i mean and he was magnetic he had charisma have you ever looked at old photos of him when he was like in his thirties when he was dressed like tuxedo doesn't shit like he just looked awesome he was so the hand chip of the stuff yeah yeah he just looked great naval ball has a great quote on this by the way he says the internet democrat consumption and consolidate production meaning the internet gives everybody access like a you know a five year old that's got a little like you know half on the internet ipad has access to more information than you know kings of prior times right so like everybody's got the same access to the same information now so that democrat the information side but it consolidated the production like i don't know how old your educators or if you let them watch screen time or if you're a good parent but like if you know who the if you know who miss rachel is she's basically like the world's preschool teacher it's i go she's the best at doing kind of preschool ish stuff so all of our kids go to her right and then there's like you know all of the you know the winners of whether it's music or tv or art it's like all the rewards get consolidated into the best producers but then they get distributed to everybody else and that's kind of like the internet created that dynamic which is pretty cool did my kid goes to like in central park this like singing class with this lady that's like a miss rachel knock off like she wears the suspend and for some reason she went down to my little girl and was like you're so cute and then she said like a you know isn't it crazy you never know who you're gonna meet like i have miss rachel's phone number in my cell phone it's that nuts you told you that no my kid dad i was like is your can't even speak no i was like did and then i went driving to a toddler yeah i was like looking at my daddy of like did you just hear her name drop that she has a miserable and she even saying she talked to her she goes i have her cell phone number prompted and then and then and then further she was singing and she was like well if i knew how to copyright my music like miss rachel that i'd be rich too like like she was like i was like i was like miss katie are you are you like at rachel what's going on you working through something the next season gonna view like like hey am i allowed to file a restraining order on behalf of somebody else yeah if it was nuts i it was very very crazy my point bring up all and endeavor stuff i made a mistake so i used to own of a an an events company and i hated it i was like this is stupid boy i was really i was really dumb because i think that if i okay so if you're like a twenty eight year old like operator type meaning you're like type a you're incredibly well organized you are a perfection but you're not creative what i would do is i would go out and find a niche that i like for example if it was clothing you would find fashion influencers if it was like fitness you would go find like a runner and then i would bill events so a running event or a flea market or something like that for some of these people and i i think that the demand is greater than it's ever been i think you could just absolutely knock it out the park it was gonna be hard but i think it could be very rewarding because when i hear already talk about these events so we just had jesse cole from savannah bananas he's running out events business i think it's just so much greater than i ever realized yeah do you remember when all those emails leaked i think speaking of was samsung i don't know who somebody got hacked it's i think it was sony it was sony sony it was the sony hack exactly somebody was on a flight and they just go hey hey amy a couple random thoughts from thirty five thirty five thousand feet going from l la lax to jfk such a such a la way to start an email a rising training we're seeing with millennials is really extreme forms of experiential exercise like tough mud it's sort of a filthy triathlon on or the color run even things like hot power yoga vegan millennials want something to post with a sort of no no big deal vibe on their social media as a no big deal humble brag i'm wondering i'm and they're talking about promoting spider man they're like i'm wondering if we could do something with the new spider man movie to promote promote this some sort of weird extreme thing and then it was talking about ed is like he's like also ed is growing really fast it's the defining music for millennials i wonder if there's an ed angle dude this is like a like one of those viral things where it's like when your boss who makes a whole lot more money than you ask you how like x y and z works it it's like this person nerds three million dollars a year she's like just do an ed yeah but but the there was another one i forgot but it was basically like they were explaining like out of home entertainment is gonna explode and here's why and basically it was the combination of people are spending so much time online it's gonna create a craving for offline so that's number one like the offline craving will grow and two offline is just a scenery it's just a landscape to create humble brag content that they wanna post back online and so if you can create something like a tough mud like a music festival like like a savannah bananas like how do you how does the twenty two year old say they're cool hot and have friends how does the thirty four year old mom show that she's a good mom how does this person show that they're a good and you could almost work backwards from that and create something like we've talked about museum of ice cream as an example alright these are all like they all sound different like what does museum of ice cream have to do with savannah bananas what does that have to do with the music festival like they're all the same thing it's basically a place you go where you have you have an out of home you know offline experience that creates incredible social media content for you that says something about you that you wanna portray to the rest of the world that you're tough that you're cool that you're fun that you're hot that you're whatever this is for the folks out there who have a business that does at least three million dollars a year in revenue because around this point when you're able to look up after being heads down for years building your company and you realize two things one you've done something great but you're still a long way from your final destination and two you look around and you realize i am all alone i've out run my peers which means you're now making ten million dollar decisions alone by yourself and that is when mediocrity can creep in my company hampton we solve this problem by getting a room of vetted peers of other entrepreneurs who are gonna hold you accountable call you out on your nonsense and help show you the way because the fact is is that there's only a tiny number of people in your town who know what you're going through and who have been there and they're hard to find the biggest risk is not failing you have a company and it's working you're gonna be fine but the biggest risk is waking up ten years from now and saying shit i barely grew in business and in life and for people like you who ambitious wasted potential and regret is what we want to help you to avoid we have made so many of these groups and we have a thousand plus members and i know this stuff actually works it can change your life it change mind and i know it will change yours so check it out join hampton dot com alright let me tell you one more it alright i wanna tell you okay so we've talked about on this podcast the importance of marketing and like you'll see one or two lines and you can use those lines to start a movement or to make it really easy to sell an idea and just so happens that your product is related to that idea k i saw one of those the other day so listen to this so i have six bullet points i read the study but i just wanna like bullet plate for this show so a barcelona study looked at twenty seven hundred kids and found that noise at school slows down their cognitive development have you ever heard of this study no okay so they studied twenty seven hundred kids they basically put the kids in two identical environment so they looked at the public school system who were teaching the same curriculum they looked at the same grades and they noticed that the difference between the decibels of a school so the quiet or this of the school made a drastic difference and was fun where there's a train outside on one of the classrooms yeah i think i did hear this so listen to this for every five d increase in traffic noise made the children's work working memory eleven percent slower and their complex memory which is what you use for solving problems one's recall one's problem solving so it made their complex working memory twenty three percent slower then scientists looked at a meta study so other people who looked at who did twenty one other studies like this they found a negative point four six effect size on attention memory and reading meaning this is a medium to large hit on a person's memory based off of noise exposure and so the real problem they found it wasn't like if your room has like a home like a light humming it was trains going by honking outside things like that and it made a significant difference we're talking about a twenty three percent difference in a child's development and so i was thinking i should be careful with my kid and i was like i should be careful with me in my office people are interrupting me all the time like what like should i wear ear plugs i have ear should i have noise cancelling like headphones is that enough should i pay money and ins my office so people can't disturb me like well that make me my memory twenty three percent better is not having like noise and i think that this is a really cool study that you could use as the backbone sorta of like claude hopkins who we talk about here one of the best copywriter of all time he may he single handedly made tooth toothpaste popular in america because he like used this one quote where he says rub your tongue over the front of your teeth you feel that film that shouldn't be there you need toothpaste in order to get rid of it i think this study it can be the basis of like launching some type of sound business it's great it's a great insight two hours ago tweeted this out i just saw this right for the pod you said the best five thousand dollars you'll ever spend sound proof your entire office make it so quiet you can hear your heartbeat if kids next to noise pollution achieve consistently lower grades and those quite areas and no one is immune noise destroys it sounds like he's you read the same study yeah i think it's the only viral so i think we all like sell the same stuff at the same time but yeah yeah it was great yeah it'll be all the same it was it was a very clear takeaway yeah and so i it's interesting you thought about this for for yourself and for business i thought about this like for for studying literally for students so i wonder if you could basically re brand just headphones but like you know what if you had headphones that didn't have to play any sound right you can make them a lot cheaper you could make the the the form a totally different and if you basically created like steady years and it's like hey just doing this one thing is gonna make you smarter and you use tiktok to distribute these like i think that's a if you could change the form factor and then you change the positioning which is this is not for sleeping it's not for loud concerts it's not for listening to music these are things you put on your ears to make you have better memory and study better right like your one hour of focus is gonna be you know whatever twice the productive as as somebody who who doesn't have these in as a hack as an advantage i think you can sell a lot of a product that already exists as a commodity you can sort of re brand brother study years dot com it's available in godaddy for five bucks right now not anymore i mixed i i come i like this is one of those things that sounds ridiculous it makes total sense to me when i think about my own behavior i use my air airpods and i just put noise canceling and i a lot of times i play nothing or just white noise when i'm working and i'm in my office right now so i have an i'm filming this in a small office in my dig office and i have a sign over here that i keep up that says don't disturb the animals because i cannot stand when i'm like trying to write and people are like coming in my door hey sam can ask me about i'm like no don't ask me about anything wow i got i have when you see these headphones in don't talk to me yeah because the noise it does bother me terribly i think that that's a really cool idea i love it alright is that it i think that's it i think that's the pod you didn't say that's the pod last time and i you all that youtube comments were a little upset edge edgy you about that so can you do your job that's my that's the one thing i do here that's it that's the pod i feel like i could rule where i know i could be what i want to from at all in it like a day's off on a goal travel never looking back hey let's take a quick break i wanna tell you about a podcast that you could check out it is called the science of scaling by mark robe he was the founding ceo of hubspot and he's a guest lecturer at harvard business school the guy smart and he sits down every week with different sales leaders from cool companies like cla y and van and open ai and he's asking about their strategies their tactics and how they're growing their companies as you know head of sales or chief revenue officer if you're looking at to scale the company up if you're a cro or a head of sales just look at to level up in your career i think a podcast like this could be great for you listen to the science of scaling wherever you get your podcast