$10M Business ideas w/ The Most Interesting Guy In Tech

we call you the most interesting man and tech and i stand by one of the reasons you're great is because you made money in aldi these random ways that i wouldn't have even ever thought to you've got a four fifty million dollar fund down he also started this all a food delivery business that's like doing over a hundred million dollars a year you're and nsf run around like rich people weirdo what's hot what are the kids into everyone is tops and everyone's got their dealer i can't say who was doing this but on the pitch was like so like how do you plan to be legit with this whole thing and he basically pulls up a picture of the like the cofounder with like trump and kennedy is like yeah we're pretty sure we're gonna be able to get some things screw say it with me cro capitalism one of my best friends is completely jacked and he does not really work out he does ems it's gonna go viral because it's gonna be hated and loved at the same time which is what you need i'd rather take drugs but this is the only podcast where you're gonna get ai a triple each preference from wrestling i mean the the range is incredible we're gonna get answered for this episode i feel like i could rule world i know i could be what i want to put all in in like a days all on a go less travel so one of the reasons you're great is because you made money in all these random ways that i wouldn't have even ever thought to you like created a domain shipping and made millions of dollars that way i think you did like a fee fighters thing yeah your credit card fee fighters processing yeah credit card processing you've got a four hundred fifty million dollar fund down you're probably you know if anything is in fintech i go to you as basically like hey gut check is this smart or is this dumb because it's easy to fool me it's hard to fool you he also started this all yep yeah he's just started to help start a a food delivery business that's like doing over a hundred million dollars a year so all these different spaces the guy got married in the meta at a taco about whatever the hell that means we call you the most interesting man in tech and i stand by and i have yet to meet a more interesting man in tech welcome she'll back for round three or four so happy to be back also i gotta tell you since the last time i was on so many things have happened as a result of me being on like what okay so i was hiring a chief of staff and a bunch of people applied but one person applied and the person who got the job my current chief of staff is a huge fan of m m and she was debating leaving her current thing which we're which was paying her a lot more money her per previous thing and then she was like fuck it i got the opportunity to work with this guy who was on m m i'm gonna take it and so should my chief of staff joined because of m that's a lot of pressure for you i hate when people say that when they're gonna like they're like i able to take this big pay cut to work for you like it's a lot of pressure last time i was on i talked about wanting to get better at like photography and video with ai and this guy jacob reached out and he was like i can help you and we went out for like hours in new york shooting he he showed me all the cool stuff and then i mean i your audience must be like the nicest people out there because also like recently i went back and looked at the youtube comments usually assess but your guys are so nice everybody that listens to your podcast is super nice nobody was like that guy has a big nose or whatever whatever people would say on youtube comments everyone is like just talking me up talking to you guys up it's great alright the bots of work and keep paying them yeah alright so we got i we wanted to brainstorm with you so we asked you to bring some ideas businesses that you think are interesting will be cool to start i think we said ten million dollar ideas which i don't even know really what that means but here we are she brought five ideas let's run through to some of the ideas and then i wanna talk about oh actually wait before we go to the ideas you had a great thing on there there's this idea of this fifty year mortgage and you're my finance guy you're my fintech guy yeah fifty year mortgage trump is like you know what more years the better is this a good idea of bad idea context i i don't really follow the news so i mean trump sure so so right now thirty year mortgage is generally the maximum in the united states so you pay off a home over thirty years trump wants to address the affordability crisis which is a real problem and it said what we should do is extend mortgage is to fifty years so you have fifty years to pay it off instead of thirty years i think it's a terrible idea because basically what happens is you give people more money so the monthly the month the amount that they pay monthly goes down a little bit but actually you're not earning equity in the home after like the average length of time that somebody our age stays in their home is relatively low and by that time they'll earn no equity in the home or almost know i think the average person spends something like six or seven years right now it's not a lot yeah i think that's right six and a half years and thirty year mortgage i think the way it's set up right now something like the first fifteen years is just interest is that right it's not just interest for your earning you're not you're not earning that much equity and so here you'd be earning less but the thing is actually switching from thirty to fifty it doesn't change the payments that much and the real problem is the thirty year mortgage kind of worked well for an america back then which was like you bought a house in your upper twenties and then you retired by sixty ish and you owned your home outright so even today for when people retire the median american when they retire almost eighty percent of their net worth is the equity in their home wow so yeah you your home is your retirement plan right your home is your retirement plan and and part of that is for americans you can't spend it like if you could spend it you would spend that money but because it's in your home you can't spend it so i i don't think the fifty year mortgage really solved anything and actually probably what it does is drives asset prices higher so japan did this in the eighties they they had a bunch of problems like interest rates were zero and asset prices went through the roof at one point a single property in tokyo was worth more than all of the real estate in california like it was an insane bubble and part of that was they extended mortgage times to fifty years and actually some people got a hundred year mortgage so like your grandkids kids are on the hook for the problem that you buy and asset prices went through the roof and then leverage is nasty when it collapsed when prices drop a little bit you're you're pretty screwed so home prices have actually gone down so much so that there's still half of what they were in nineteen eighty nine in japan in japan yeah in tokyo but did you say one property was worth more which profitable so okay so it was the land value under the imperial palace and so that's it's about a half half square mile of space in tokyo so okay so maybe maybe maybe a bad idea yeah i from what i understand because when rates drop here basically the sellers just raised the price because they're like oh you're you're buying not really on the whole price it's like what do i owe per month and what can i qualify for if i can quote if my monthly payment is x i can afford that yeah and so what happens is when your monthly payment goes down whether it's because you stretch the payments over fifty years or the rates go down what happens is the sellers just can justify a higher price and it didn't affect anything you just end up paying more because i think in a thirty year mortgage i think you pay whatever the home price is plus something like what is it fifty percent or something is because the interest compounds over thirty years and if it's fifty years you're gonna basically pay almost double the the the the list price of the home because you pay so much more in interest yeah exactly so i think the solution like we do have an affordability crisis no question but the solution is not to induce demand because if you induce demand what happens you have the same fixed amount of properties you're just making prices go up so mh the solution is creating more supply like making it easier to permit like all this kind of reform to build more housing make it make it cheaper to build housing i was listening to this person who had a different take on affordability he was like are things less affordable today than they were in the sixties he goes look here's the deal in the nineteen sixties your version of a family vacation was a road trip to a state park once a year okay you never traveled you didn't go on a plane you lived in a eighteen hundred square foot home in dayton ohio okay like you had a crappy car you didn't eat out and you never took vacation now young people today they want more things which is totally fine they want to go international once a year they wanna go on these cool trips they want fancy phones a new home even the the the average home nowadays is a new home with two acs and a beautiful build with a really nice kitchen and really nice bathroom and they're like is it more is it are things less affordable or do people just want more stuff yeah it was like it was like an interesting take where i was like that's okay that actually does have a good point because even when i grew up i didn't go and this isn't like oh i was so poor but like i didn't go into plane if i was eighteen years old like whenever never we didn't take like vacations like i do now we didn't i remember like the ac was broken one summer and we just like left the windows open like or like it was a lot shared rooms like bunk beds there'd be like two or three kids in a room now each kid needs their own room like you said sam like fourteen hundred fifteen hundred square feet was like a nice sized palace and now that's not the case have you guys ever seen the tv show the wonder years yeah and it's like yeah one father the husband could provide for the whole family but he was angry all the time he worked at a factory where he got like black log and like a man yeah like he was like borderline and alcoholic and he was like grumpy all the time they didn't go anywhere when they did like the car broke down like times were different yeah i i think so take the side though i think we shouldn't be telling people like you shouldn't want these things i think we should not saying that i'm just joking but yes yeah so i i think i think we should make stuff cheaper and i think we can do that making the cost the inputs cheaper i i think it's all possible but i i hate demand side adjustments the way you said this so so made it so simple to me which was if you make if all you do is increase demand and the supply stays the same you're not gonna make things cheaper you're gonna make things more expensive and it's like yeah that that obviously makes sense alright so a lot of people watch and listen to the show because they wanna hear us just tell them exactly what to do when it comes to starting or growing a business and really a lot of people who are listening they have a full time job and they wanna start something on the side a side hustle now a lot of people message sean and i and they say alright i wanna start something on the side is this a good idea is that a good idea and again what they're really just say is just give me the ideas well my friends here in luck so my old company the hustle they put together a hundred different side hustle ideas and they have appropriately called it the side hustle idea database it's a list of a hundred pretty good ideas frankly i went through them they're awesome and it gives you how to start them how to grow them things like that gives you a little bit of inspiration so check it out it's called the side hustle idea database it's in the description below you'll see the link click it check it out let me know the comments what you think what do you got sheila hit us with the first okay so a lot of these are based on like what's going on in my life today so i am trying to redo my backyard and i redid it like ten years ago and it's like kind of a shit now i wanna add pave i wanna add like a nice maybe a waterfall something like that and so i've been reaching out to all these landscape all these backyard specialists and the process sucks it takes them forever to get back to me and then they come here all they do is measure and like i knew the measurements to begin with and scheduling that on my schedule and their schedule sucks and they're coming from like an hour away sometimes just to do this like ten minute thing and then once they take the measurements they're super busy they don't get back to me for a week and so then i'm like can i really trust this guy and i was talking to a to a guy who build a company in this space and said like one of the things that's really important to them is just getting back to you quickly and if they get back to you quickly you're way more likely to purchase from them and this this is a fairly large purchase let's let's say fifty thousand dollars and so i was thinking there's gotta be better way and you could solve this with ai in in part so all i could do is give them my address and they know what my backyard looks like like they can get the measurements from satellite imagery and they could actually give me a design like they could it could either not show up at all or when they show up they could have an ipad with a bunch of sample designs of my place how amazing would that be and the idea for this came to me from a buddy of mine who has a company called deep lawn all they do is they help lawn companies quote and so the lawn company you put in the address it looks at satellite imagery uses some ai to determine how much grass you have comes up with a square footage it knows what you charge and it instantly gives them a quote and they charge like a couple dollars per quote but there's so many lawn care companies so many lawns out there that it's actually pretty good business and it's simple this is actually like one step beyond that it's not just giving you a simple quote but it's giving you a bunch of designs and stuff like that and i think i think it's very doable and it would solve a problem that i have if these guys used it so it's really interesting to say that ben had told me about a business that's very very similar in the roofing space yeah so if you go to roof dot com so r o s r dot com and the guy's doing the same thing it's just the quote part so basically i i guess the way that roofing works is if you wanna get a roof for repair or whatever it is the guy will come out so you gotta do the same thing you said schedule it comes out just gonna check out the roof today gonna gonna get in give you a quote and the the roof hate doing this step because they make no money in the quoting process they need to get the job gotta go all the way up the roof they gotta schedule what they can only do so many in a week and so what this guy was doing i don't if i remember exactly the meta the method but i know what he was doing which was he's like hey he would go to the roof first and say hey anytime you need a quote done i'll do the quote for you you know you just pay me like a small amount basically to to go do this quote for you and i think he was using either drones or imagery in some ways i think it was drones at the drone would fly by it would auto do the quote for you so you would have a way faster quote which increases your odds are getting the job you didn't have to go do it yourself they can scale so it could do way more quotes per week than the than the roof could have done themselves and it takes off like you a one part of the sales funnel that they really hated doing and i think this business is doing really well i think these brute bootstrapping this i'm not entirely sure but i think this is this business is doing really well last time i heard the numbers for it yeah and i i think you could do the same thing for like pools decks per like playgrounds fences outdoor kitchens like all all this kind of stuff would be fairly easy to do so you could build you could build this in one niche and then go into all the others you guys remember the that there was like two or three tech guys that like left their like seemingly great tech companies i think and like started bathroom remodel businesses i think the first one was this was this guy named roger so roger was like previously like i think he started z or something like that he he founded mafia awards which was part of z okay sorry i'm in the ballpark club you're in the ballpark i'm not right okay and then but like gi was like a like a you know raised by raise money from prominent investors and then he left to start made dot com which was basically like a you know how like the best barber you go and you sit down with the chair and they're like what do you want and you're like just do like a little here i don't know it's like give me like the justin bieber and the the great barber are like there's option one option two option three option four here's the menu which one do you you're like give me that one give me the four he did that for bathrooms and it like killed it and then the second guy was this guy i think named luke one of the c cofounder of casper he left casper and he start a i think i think bathrooms and kitchen but i just call block block renovation was it just it was it both of them are just bathrooms same thing it was bathrooms and maybe now they expanded the kitchen and by way i don't know how these businesses have all done now but like super interesting where it i was like hey here's four you can pick off the menu you want your bathroom to look like this this this or this and it was like running facebook ads we talked about this years ago on the cloud running facebook ads for people who wanted upgrade their bathroom which is not how they were how any other construction company was selling to customers so you had this new channel and they're requiring customers to do these like expensive bathroom renovations using this like kinda picking off the menu model which i thought was pretty fascinating i think it's interesting but it's it's so complex and things can go wrong and get bad reviews based on your partner or whatever i feel like it's a very complicated business i don't know why i know i think roger sold made to like home depot blood i know how i don't know how good of a business it was what i like about this one is it's really software like you just have to sell these folks and you're not on the hook for anything else and it could be a pretty lean team i think you can easily do ten line of revenue on this business right i love i love because you know i hate when people wanna start a marketing agency because you're signing up to be a genius every month yeah it's like oh i'm gonna be and and every business really cares how their marketing is going and they're gonna be on there you're gonna be on your ass and you gotta continually be fighting versus things like compliance it's like nobody wants nobody cares how their compliance as going as long as it's not a problem so similarly here like roofing it's like doing the quote is very different than the emotional purchase of a new bathroom that's gonna go in our master bath and that's like i really gonna how route was done or whatever at know what that word is i just used it to that i don't know you're there so so you know you wanna sell things ideally that people don't have extreme like preference and emotional attachment to because your the the bar for delivery is so much higher than it is for boring things that they don't really care about so you see i i i like the i like the example you gave better and also the fact that you could do it for if you could do it for roofing you can do it for lawns you could do it for pool you could it's a blueprint business anybody can go do these businesses is yeah exactly is is the stereotype true of indian guys that they don't like being handy that's like saying do white men not like to jump like you no it's not that we don't like being handy you're just not handy okay like the all the all the blood rushes to our brains there's is nothing left in the limb my dad likes being handy but like i've looked at he he owns some of our buildings and i've looked at reviews and people are like whenever i need a problem there's like mister mc who's like trying to solve it with like he doesn't have the right tools or anything but he like create some crazy way to solve some problems the indian handyman event comes to your house when you have a problem and just convince you that it's okay and you need to compromise and life is not about getting what you want yeah it'll be fine and now looking at you guys now just talking about like you know like a bathroom remodeled startup no but this one works is the indian friendly business it's satellite images exactly price quoting and then you hand it to a strong guy who's gonna be able to go do the do the manly stuff exactly strong idea with number one let's go so that's number one and then number two is maybe an offs shoot on that like you could start with number one and go into number two but every let let's use this back backyard guys so every service business runs the same workflow like you get a call or an online whatever thumb tech so you have to answer calls you schedule jobs then you dispatch a crew you follow up and you respond within with an estimate and then you know you schedule the job and then you asked for reviews and i think all of that stuff a lot of that stuff is super auto and i think the big unlock is actually ai voice like i think a lot of people are sleeping on how good ai voice is already today and how useful would be for something like this actually yesterday or the day before bill posted something about elon musk and he was like i'm not sure if this was ai or not and like the three of us are like are you fucking kidding me it's obviously ai what was it it was a fake video about elon musk and it was so obviously fake it like didn't have his manner or anything and it was like talking slowly it was kind of his voice kind of not but the fact that bill oc i know how how old he is maybe sixty he couldn't tell or he was like i'm not sure if his ai so that means that ai voice is already good enough if bill fooled by this video then like a lot of people are fooled by ai ai voice so already these service providers should should be having ai voice do the work for them and i think it's already good enough if it's just gonna get better in the next year so i think instead of a contractor hiring an office manager you give them an ai office manager for like a few hundred bucks a month and it's actually you you might think of it as a as a money saving thing but it's actually not it's more than that it's like you have super fast response time people responding round the clock like i whenever what when i decided to do this back backyard remodel was like a sunday afternoon and nobody's responding me then but like the first person to respond is way more likely to get the job than the next person the person after that so like you respond super fast there's no missed calls you text to follow up like it does all that stuff for you in a super easy app man so we have alex from mo comes on to the pot bunch and he's one of our buddies he's got the he like runs these like seminars rs or these like events that you can go to that look really cool and we're i wanted to see like how good his sales funnel was and so i went to like sign up to like a call and like as i clicked like confirm calendar i get a phone call from a guy and fifteen being savior and i'm like xavier he was like hey sam what's up i just saw you booked to college i just wanna like confirm a couple of details with you make sure we're good and if you want i like move the appointment up whatever and i go i don't believe this is you he goes it's a real person and i was like facetime me right now he's like we don't have i go well you you know my number facetime me like i know you have an iphone and so he facetime me while he's talking me and it was him it was totally him and like it kinda like got me bought this idea of calling leads like within minutes within minutes and like there's been so many times where i bought yelp or a bit on yelp i'm like literally the first person will respond to my car wash like request is coming to my house right now i don't care how much it costs the first person exactly and sheila what do you think is gonna be the challenge of because i've seen it this idea makes so much sense to me and there's either there there's a couple of them out there what do you think is gonna be the key if you're the founder you're running a business like this what do you think you need to do to win what would you do in your maybe go to market or like how would you how would you take this idea that i think a lot of people are gonna have but how would you end up being the winner what do you what do you think would make the difference between winning and fourth place yeah so it's too bad that ai robo calling is illegal because what i would probably do so my first i would just have my voice agent call each of these people right right so maybe you can do it where like i don't know what the legality of this is but like maybe you do it where you call your ai voice agent calls in and you're on the call and it it maybe it's fine then and the ai voice agent is so good that you convince them so you just call each of these people and convince them that their agent is so good like don't you wanna try this try it for free i'll just send you leads right now and you do it that way and and it can be a great business today's zip episode has brought you by health hubspot because using only twenty percent of your business data is like dating somebody who only text you in emojis first of all that's annoying and second you're missing a lot of the content but that's how most businesses are operators today they're only using twenty percent of their data unless you use hubspot that's when all your emails your call logs your chat messages just to turn into insights to help you grow your business because all that data makes all the difference learn more at hubspot dot com i wanna ask you so you have like two or three more ideas on here that actually really good one that is like like the has the least amount of information on it i actually have a question about it let's do it so you put on here something about peptides because everyone because everyone in s nsf is doing it and yes this is me just like wanting to get information so your peptides basically the it's a category of drugs whatever we could talk about it but like often oftentimes people use peptides and t in h c h like interchangeably or in the same ballpark are you saying that all the nerds in s that for now in testosterone or pep everyone is on peptides and everyone's got their dealer so so the way this works is like in peptides are like these amino acids that tell your brain to to repair or regulate something they're like precursor to protein or something like that where yeah yeah you can like so it's really good for a bunch of things that your body can do and regulate so like healing body composition like give you more energy control your appetite those are gl ones the problem is the problem with this business idea is they're not legal or they're they're legal for research purposes they're not approved for the applications that people are using for that's right so i don't know where the opportunity is here but it's like really complicated to use them and like in san francisco everyone's doing let's see if friends are doing and they're like oh i got this peptide and it's been so great for me or whatever and of course like there are challenges in it not being fda approved but i think for the most part these are things that people have been using for years and and have some sense of efficacy on but yeah people are getting oz some are tired like oz and and oz other oz like things via peptides and so a lot of people right now longevity is a huge opportunity you've seen like function health and superpower and others do really well there so there's a ton of ton of interest but the experience i've had with peptides is confusing and sketchy so i actually haven't i haven't tried them yet but i've tons of friends are talking about it so i feel like there's some educational opportunity there's some like dosing guidance safety some high trust supply chain and coaching opportunity in this space but i don't know what it is and the fda approval thing obviously is a big problem interesting so you're saying maybe right now because the legality and that approval part of selling the things directly is sketch yeah you would build the biggest most trusted information source so that when the time comes this becomes more clear you either become the highest value affiliate or you yourself could start to to deal some deal peptides exactly exactly right have you guys heard of peptides or you have friends on them i heard of it because sam like five years ago before peptides was really a thing told me he because it achilles hurt and then he was on some reddit forum and got a vial of something and injected it into his body and i was like bro what are you doing you know take a drugs off the internet at he's like it's amazing feel like wolverine yeah bp p one fifty seven baby my oh love b one hundred fifty somebody you told me about it my daughter who was just born that's her middle name bp p one fifty seven like i love that stuff so yeah look like i've always been like into this step of stuff and if you listen to the podcast you know i'm gonna cut a brag a little bit here but like semi tight i was that big dude would it when it got popular we're that was all news to us on this podcast because we've been talk about it alright i had already overdosed on it i could told you all about it and then when and so i was into the stuff in san francisco and then i moved to austin and that's when i really got my fixed man like every jack i ever was like show me all the cool stuff that they're doing and not a lot of the stuff was like like not wasn't like a i don't know actually the definition of a steroids but it wasn't like an ana antibiotic like make your muscles huge but there was like bp one fifty seven for when i hurt my achilles someone was like you should try this or you try your shoulder and there's all these like weird peptides and weird things that were were around longevity not like how do i look like triple h like you know in wrestling like not like how i look huge but how do like live a long time and so yeah i've been fascinated by all this stuff and i think that i think there's a lot of really interesting stuff and i and i still test on of the stuff and i got a guy i text them i got a guy i text them and i been home it's incredibly shady however sean and i invested in a company called home home first well i figured what they originally called peak peak health or something like that yeah yeah i don't even remember but they were originally just t now they do everything and we get them monthly updates and this is like the chart is like you want the chart to look this way and i think they're they're doing a really good job of not looking like you know for a long time actually we talked about crt clinics sean and not you and i did and it was like dude the biggest crt clinic is like this guy based out of vegas and he's got these like stores and you go to the store to get your t and they have like lazy boy leather sofa and like monday night football on and it's like it was like the lame is like most un thing and so hone is actually a good example of they do they also do female stuff too i don't know what type of drugs women tape they sell women drugs as well and they've done a much better job as it's not like spanish where there's like a male and female yeah i don't know association of the verb yeah it's tough they're like know what i'm talking about women yeah yeah i don't know whatever you guys take whatever you're into i guess there's a little bit of everything thing for everyone this is the only podcast where you gonna get ai t r t h a the a triple h reference from wrestling that i mean the the range is incredible dude she'll i looked at this peptide business recently to same thing i'm like okay clearly there's demand right but the yeah know how do you do this legally and what's the good way to do this and i can't say who was doing this but on the pitch i was like so like how do you plan to be like legit with this whole thing because it's unclear what the what the legal legality is gonna be of this and he basically pulls up a picture of like like the cofounder with like trump and kennedy is like it's like yeah we're pretty sure we're gonna be able to get some things through will make i was like oh wow okay and that's like probably one of the best slides i've ever seen in a deck yeah pulls that out a pulls out a card from this wall he goes i have an answer right here you're like sir that's a get on a jail free card from to give monopoly that doesn't work and sounds was like i think actually yeah being we're really close with bobby kennedy would be like a perfectly reasonable part of your business plan right now so so is that really what he said literally yeah they're were like hey we their pro this it's gonna pass and we're like you know we're gonna do everything to write with one thing they pointed out rightfully so is that everybody who's in this space right now is like the kinda like you know like the early kinda crypto community or like down mid stage crypto community where everyone's just trying to get a quick and they're gonna go like foul like you could just be coinbase base right and you could just be like hey we're just gonna do things the right way and we trust that over time this will become more and more you know mainstream but we're just gonna do things right way from the beginning and like what coinbase did where like you know all the other crypto you know exchanges sort of fell off is i think of a valid strategy in this case they're like say it with me cro capitalism oh dude this is this is a good topic because there's so much of it and actually like i've never in the past i'd never seen anybody pitch like a a core part of their pitch as being i'm close to administration i've heard so many pitches about that now which which is kinda sad honestly but or is way like slide thirteen we know a guy yeah and exactly what why is this in your deck totally actually like i've been searching and chat will not answer me a bunch of questions i have because it says peptides are not medically cleared like we can't answer this question so like one of my main sources of information is gone right by the way again a little can we do a little politics tangent real quick ear mu if this bothers you but trump sam i just thought you'd find this entertained did you see the trump thing about do you know who c is do you know who c he is from bin finance finance guy didn't he like pardon him but trump definitely doesn't know what that guy is so he pardoned them and then he gets interviewed so the guy was jail i think for four months or something like that and this is guy owned like the biggest asian crypto exchange and was like in whatever he was in in in hot water for money laundering or wire fraud like a bunch of stuff whereas is like you know bad people are sort of using your exchange to to to do money laundering or something and they they asked them they're like but you part this guy and then he bought like two billion dollars of your son's cryptocurrency like don't you see how that seems like why did you partner him and he's like here here's here's the thing you wanna know you wanna know i don't know who he is and i was like wow the audacity he was just the audacity of saying don't even know who he is don't know anything about the guy any part him i just thought that was one of the most crazy things i've ever totally it's like this man this man has no fear he's not afraid of anything he is that he does not fear anything if just get started and the what was the guy from nicola trevor melt he part that guy too that what the hell man and then they looked into they're like oh back guy i donated yeah it's a get out of jail not for free car yeah get out of jail at this fixed price yeah that was insane probably be very low it was like a couple million dollars and did he really say that word for word he was like i don't know where it's like you're not you're not ugly you're just poor it's like you're not it's like you're not you're not a criminal you're just poor you know what it like you can get out for if you got access to a couple million whether that i there's that joke i forget who where where originally came from they're like look if you own the bank like fifty grand that's a big deal that's a it's really bad for you but if you own the bank if you owe the bank five hundred million dollars that's really bad for the bank yeah that's the big problem yeah the other one that was crazy was that george santos that i just thought it was so funny like this is like a congress person who like lied about everything like he would have a different college that he went from each time you talk to him he claimed the guy said he was jewish said he was jewish and then he was like you ish behind jewish out here where right i live there was a like a new york congressman or something like that like kind of or a local side i don't even remember what it was so not that important but he was like he was he was a gay brazilian guy i think he's brazilian and for yeah yeah the audacity to the to tell people that he was jewish and they're were like george santos like i don't think you're jewish she goes i wanna say i was jewish i said it was j ish like i like like jewish people well honestly it's an all timer it's an timer and then like he had so much audacity like he claimed that his mom died in nine eleven like there are very good records of who died in and eleven and he he he like lived in brazil at the time there was notes guys that that was possible he just anyway pretty pretty incredible alright your most can come off and politics alright so what else you're got the circus seat or the ems thing those are all okay i'll do the circus you one okay let's is the circus you one so okay so personal note my wife and i were like old i'm i'm i'm forty three my wife wife's forty and my wife has a in condition that we need to screen against and being pregnant can trigger this condition that she has so our doctors have said if you can avoid pregnancy you should do so and we were like okay yeah can afford it let's do it so we started going down the sa path and for those of you who don't know sur is when another mother another person carries your child and so you you transfer your embryo to that person and then they carry your child and it's growing very substantially so like this wasn't really a thing not that long ago and then actually new york only legalized it five years ago so it's still growing very rapidly it's obviously extremely common in the gay community because that's the only way they can have kids you know their own their own children and it's it's actually a very complicated thing how it works there a bunch of so agencies out there and the sur agencies they have a a number of women that they work with carriers and and then they try to match you but the way it works is they can only introduce you to to people that are in their platform so imagine if it was like and it's it's a matching thing like there are a bunch of things that we care about there's a bunch of things that she cares about we ultimately found a great match and she's she's wonderful we love and how much is it and how much does the woman get yeah so it costs roughly a hundred and fifty to two hundred thousand dollars okay and then goes to her plus the agency takes a cut is that how it works agency takes a cut she gets a certain amount so i think in our case she gets seventy five thousand dollars roughly something in that ballpark there are a bunch of there are a bunch of things that you know there's a base fee and then a monthly fee and travel and time off work and also sorts child care sorts it's of stuff that's embedded in that and then there a bunch of there's like legal fees and then of course their medical fees for like actually doing the transfer and her health care and her insurance that we pay and do you get to hang out with her or is it like do you see her on a monthly like your check or yeah so we we hung out with her like so we're in san francisco she's in las vegas area we've hung out with her she's she's come to our house we like her we text with her you know when the transfer happened we sent her stuff like we you know we've we know what her family life is like all sorts of stuff the thing i didn't realize going into this is there are a bunch of things that you might care about or that somebody might care about that are important in making this match so like i thought like i didn't really know what i would care about but we've talked to people who care about like what do they eat are they eating only organic i met a hindu person who said their surrogate can eat beef during the time of pregnancy people obviously care about would they abort if medically important are they okay carrying twins would they have a c section and then there all sorts of other stuff like do you wanna have a relationship with this person like we really like our surrogate like we we we chat check in with her all the time and she takes us back but anyway are all these things that you wanna match on but the way it works is like each agency only has a few folks that you can talk to and and make that match and it would make a lot more sense if you had a like a dating app like e harmon here are the things i care about hear the things they care about so it makes sense for it to be a larger thing imagine if you were buying the home and you're a real estate agent could only show you homes that they had listed that's kind of what it is today i think there's an opportunity in making this much more common i think people don't realize how many medical challenges people have and not being the reason they're not able to carry and not not able to have kids i think if people knew that some of the stigma about this would go away and you'd have more people who want to be surrogate wanna be carriers so i think there's an opportunity to create a company that does this for people and and is a much broader agency than what's out there today and sort of does this matching process brings people on sort of recruits carriers that's really the the challenge right now is there an enough carriers so i think you have to create more carriers and to do that you sort of market you offer them a higher portion of the payment so like i think by automating some of this stuff instead of it being a manual process where like our agency you know the ladies going like word mouth front find new carriers i think you can automate a lot of that process and and create an awesome business but i don't think there's gonna be billion dollar company like i think there are maybe five to ten thousand births in united states every year from sur and i think that'll probably expand but i don't think you can build a billion dollar company here i think you can build i think you can do something great for the world and you know run a company as well how do they recruit these women now that's such a strange way to recruit someone like it's a great question i don't know but i think what they do is there all these communities credit facebook etcetera where people are posting and you go there and people and a lot of the age agencies are there just recruiting can i go full full crazy here yeah sur the ml yeah i think an ml has solved the marketing challenge of how do you recruit other women to go like kind of do this thing for money and this is just the like premium why sell makeup and candles when you could have a down line generating you know a hundred thousand dollars a pop right like there's a a it's a premium ml man i feel i it's so crazy i've got so many fronts doing this when i was little kid like or in my earlier twenties like the only thing i knew about ce was that amy polar movie where she you know she's like the surrogate she's the surrogate for tina fe and she like eats big macs and it's like yeah candidly we change her to be healthy and like that was like the that that was the the just the movie but i didn't know anything about this and now i think i probably know five or six or seven friends that are have done it this way it's a pretty wild experience it's also like science is amazing it's one of these things that i learned about this and make this is just absolutely insane i can't incredible this exists so sheila if you said there's ten thousand surrogate birds a year roughly you think that's ballpark right yeah it's growing fast i think it's growing like ten percent a year but let's just say ten thousand so if it was a hundred thousand average spend per surrogate sur that's a billion dollars a year of sort of revenue generated across all the different agencies today but yeah but note that most of that goes to this surrogate so right you know what if you you're a venture investor right like how do you describe to somebody who's not a vc the appeal of the sorta of niche weird marketplace that behavior that seems a little fringe today but oh my god wait people spend how much money watching people break open pokemon card decks and what whatnot is a twelve billion dollar company now yeah watching people open pokemon card packs live on the internet what do you mean right there's like there's an appeal is how do you describe that that kind of phenomenon and and where the the and the upside of the of the sort of the fringe yeah so i think what whatnot a great great one because it started out as a collectible marketplace for funko pop toys and if you told me that a collectible marketplace for funko pop toys would five years later be worth i think it's like twelve billion dollars or something i would say you're crazy but you start somewhere and like you dominate that niche i think in this case i don't think it's a venture opportunity i i also think venture capital incentivize growth and that might incentivize the wrong thing in this in this space so i probably wouldn't want it to be a venture opportunity but i think it is a good opportunity for somebody to build a business so me and tyler the ceo of came up with a little challenge for you it's the newsletter challenge now if you know me you know that i'm a big fan of newsletters i got my own newsletter i also had a business that was a newsletter business that was amazing i wrote this newsletter about crypto we grew it to quarter million subscribers and we gonna selling it after a year for millions of dollars and i want you to be able to do the same thing in your business so we're doing a challenge ten grand is on the line plus me and tyler will should be in your corner as growth advisors you would just need to go to bee hyped dot com slash m m and you either start a new newsletter or you move your current newsletter over there and five finalist will get picked pitch me and tyler sort like shark tank and the winner gets ten grand so go to bee dot com slash m m that's b dot com slash m m to enter the challenge today can i ask you about one more thing you have here because this is on the long list of things i thought were so stupid when i first heard about this and people seem to love it and it's you know what do i know sean have you ever heard of ems is that a like of ambulance is that is that what ems is that's another ems electronic muscle stimulation okay tell me about it is this like the thing where you get six pack abs by putting that electrode on your thing and you watch tv yes yes so okay here here's the thing so you you gotta try it first of all but my one of my best friends in the world did i'd rather take drugs yeah okay fair so so one of my best friends in the world completely and utterly jacked and he was not five years ago and he does not really work out he does ems so what it is is he has this little machine that he bought for thirty five dollars on amazon look for tens t e n s and ems oh do we have one of those that's for like during contractions my wife used the tens machine yeah so he puts those all over his body and he like jacks it up i hate the feeling of it so i don't do it but i have seen it work for him so well that this is something and so recently i was in new york couple weeks ago and i went to a workout facility where they have it set up like on a thing that you wear and part of the problem is it needs direct skin contact so it's annoying to put on and off if it was easier to put on and off i would be doing this thing but i went to a facility where they had this thing and they like you put a shirt on that has these electrodes on it and they spray water on it so it makes it touches your skin basically and it's an amazing workout like it was one of my favorite workouts ever and it was fifteen minutes i know it sounds like total bullshit wait so you do with this one you do work out while it's happening you do a little bit of a workout but it's it's working you out a lot more because of the stimulation in your body by way so let let's go to the case study of your friend your friend five years ago not tell me his name i'm a go to there it's gonna love okay so it's sam pull up a picture are you get a picture let's get a screen picture yeah let's do we do we have a shortlist pick yeah we you a shirtless picture i can send you guys a pic he's jacked now and you're saying that the in between there wasn't like a crossfit phase and then this it was really just this over a period of time plus diet i assume not much changes died he's diabetic so he's kinda limited in what he can eat he's he hasn't changed his diet but he attributes at all to this so okay so where is the opportunity i think so this gym thing that i did in new york it was amazing and i looked for one here in san francisco great i i couldn't find i couldn't find one in in a cursor research but i think you basically build a berries of vms where like you have a workout routine and it's really fun and there's a class and people put on this thing and they they're used to it and and they get jacked and people see them getting jacked and i think the way you do it is like you start with somebody like me who's like not in great shape a little flu and then i go through this and like you show the evolution and and then people are into it if people like i gotta try this yeah this has the the viral factor of being weird right like of people hating on it right yeah if i posted this and i was like this is all you need you're gonna get all the comments about like dude just do it blah gonna like and so it's gonna go viral because it's gonna be hated and loved at the same time which is what you need yeah so the problem with the thirty five dollar product so he bought it for me and i the problem is you to like do these sticky things you have to put on your body and it just like takes time what he does is his primary workout is he flies a lot for work and when he's on the plane he's doing at the whole time and that's his primary workout did you put this through the x frame machine and like what the you it's a little thing it's like this size of a phone and it's nothing oh but so this thing you linked this catalyst thing this is the full body suit you go there in and your exercise or what is this yeah that's that's the full body suit that's basically this but already in a suit form alright i think i may have to try this sam what do you think as as a as an actual fit person what what do you think of this so this you may not be the market actually i love shortcuts so like you know we like if i think we had someone of the deposits be like well why i don't care why people hate on get rich quick schemes getting rich quick is the best way to get rich so like if i can get like more fit without doing anything i'm i'm on board is there actually data that backs us up i think it's pretty lame but if i can did you not hear the story about his friend yeah no it's a good data so i think there is data on catalyst people use it i think the question is whether these thirty five dollar machines work and i only have my one friend as a data point and the the funny thing is like we've all seen it work for him and yet none of us others in the friend group have done it and the reason for that is it's annoying like to put these things on and it's painful and he's willing to like every plane ride he's willing to just do it the whole plane ride and i'm not but when i did this work workout he took we did the workout class in new york two weeks ago and when i went to that workout class i was like this is actually really fun and i know i'm getting a great workout like you feel the next couple days it was like the good kind of hurt after a great workout so i was like i know this is working but how come i haven't heard more about this so i think there's opportunity in building a product and this like berry style workout where like you teach people how to do it do this looks pretty sick the vest like look like a like like armor like body armor like it looks like a navy seal yeah except i don't know what this tank is here that that's a little bit suspicious especially i don't really fully understand what all the pieces are but dude if people are buying six thousand dollar six thousand dollar cold plunge at their home and you know five to ten thousand dollar sauna at their home and red light therapy my brother law's has got got a red light therapy bed in his house and his kids are doing it because it's like good for their sports whatever recovery whatever this is like there's really no end to the kind of wellness you know rabbit hole right and there's always those people who are gonna look for the next edge it's not too dissimilar to a reformer machine and at a pilates class right absolutely it's a tool that gets you more leverage on you know your your hour of exercise although this makes me wanna make fun of it it also makes me you wanna secretly do it these guys i actually was looking up these guys i think they emailed me this catalyst guys asked if i wanted to test this out and i don't know if i replied but if they're listening wanna you to be an influencer was this during the sam fitness influencer era it could've been that was a great era i think i was it's literally dozens of people dance six weeks count as an era though well you know so it's a season it that that was a transition to the dad dad influence pretty quickly and the content shifted once i became a once i had a kid i wanted to quit posting shirtless photos online but just so you know it's still there it doesn't go away it's still there and so catalysts i'll would totally try this thing yep this looks cool i like to make fun of these things but suit me up baby there's an announcement on their site of like hey i know a lot of you have had a very very bad experience but there's a new owner and we're gonna you know do it right this time so you know maybe it's been a little bumpy road yeah i'm i'm in a bunch of like these longevity groups in san francisco and whatsapp and people are people were like trying to buy the company can you it let wait that's actually okay you just gave me a beautiful opening you're an a nsf you're kinda run around like a bunch of like rich people weirdo successful people like this really cool combination of people what are the kids into like like on this long longevity stuff what else is interesting to them what like you know i don't live in san francisco anymore sean lives a little bit outside of stuff now before when we were there it was the best place to see what's can happen in the handful of years because there's always weirdo doing cool stuff like sharing their couch on a on on a website and now airbnb thing or sharing the car what what are some other interesting stuff that the the odd balls are into yeah i think there's so i think we talked about a lot of them peptides nobody's drinking you know i think this brian johnson has done wonders for a lot of folks in just changing how they think about life not necessarily all good like i don't think drinking is absolutely terrible but i i think probably people should drink less than they do one interesting one that i did not like a new business like as as crazy as airbnb b and uber were i think prediction marketplaces are a good one it's obviously not just the san francisco thing but it's a kind of business that like i probably would not have funded when these companies got funded i would say like this is never gonna work it's gonna be highly illegal but the fact that you get the difference between a prediction market and so prediction market does that just mean like guessing who's gonna win president or who's gonna win the mayor yeah so so one of my pushback was initially was it's only gonna be used for elections because you know that's obviously something that everybody is thinking about and and wants to wants to bet on but actually they use it for so many other things too like their their political outcomes all the times people are using it it's basically like a proxy for sports betting you can do all sorts of secondary derivative products on top of equity investing their markets for everything i think there are a lot of questions in my mind about why it's legal and like can you influence the outcome of something that you're betting on like you know is if there's a marketplace on whether how many companies bt tv would invest in the next year i'd you know i'd be betting on that while while participating as well but i think there's no question that there's a huge opportunity in this space did you see the coinbase based earnings call thing yeah that was fucking hilarious what how you do this so so there's a there was a prediction market on poly market for the coin based earnings call i like oh the q three earnings call will will brine armstrong say any of these words or how many times they'll say these words oh my god and and then at the very end of the call volume oh i think it was probably you know it was shield you it was single digit thousands it was like a very small thing but his team passed him a note and he goes oh before we hang up here i just would like to say web three crypto blockchain bitcoin ethereum thank you very much and he just basically he's like you know just for all the prediction markets out there you know here we go and he's just hit all the words he just said seven words and then laughed and then basically like they hung up the call and i thought that was so funny but of course it's not that funny when like it's real all these like sports things going on right now where good in the u like in the u if you're like a nobody u guy you get like twenty five grand for fighting and they're like flagged a bunch of they they flagged a bunch of fights where they're like this is very suspicious because there was like you know eighty gram the line for a fight that the guy would only earn twenty five thousand dollars and they're being investigated so yeah there's gonna be a lot of downsides but so like the average tech nerd like when i was in san francisco it was like a joke like it was like the giants play here where are the giants like no one knew about like you know like like it wasn't like particularly popular i know sean was at the basketball but like basketball or any sport wasn't particularly like you know that popular are the young tech guys caring about gambling for sports or is it all other stuff it's a lot of other stuff i think sports is interesting and i think will be one of the key markets in the prediction space but i think there are also some other things like like gambling on or you know predicting equity outcomes are interesting too i i i look through those things all the time i'm just curious and it's it's also uncanny how right they are and how ahead of the curve they are on some of these things can i ask you about one more thing yeah you made a very interesting statement we said what are three strong opinions that you have for life and your number one opinion is i i think books are a waste of time for me i think books are arrested stuff so i haven't this is i haven't read a book in like fifteen years and i think it's very very in opinion but i think like i have so many friends that are authors that i talked to that are just like trying to get the words out but if you like listen to a podcast it's like one podcast by that author is at least eighty percent of the value of the book and so is it worth spending another five hours reading to get the additional twenty percent in my mind know so that's my that's my provocative statement it is the first thing i do when there's a book i'm interested in i go to youtube and i just look for a talk by the author and if they're not interesting in the first fifteen minutes of that youtube video the book is definitely not gonna be interesting the book will probably have more you know it's not gonna be fully sufficient but if you can't do if you can't give a good talk you probably don't have a good book let me give a a different opinion that's related so i read a lot like in terms of quantity and i was reread a book that i read when i was younger i think it was like robert chow these influence you know it's all about persuasion and i was like i've read all these other books on business and whatever i should've have just re reread the same book every six or three months and not read any other book on this topic and i would have been significantly further ahead and so my opinion that i'm telling young people when it comes to reading i'm like pick like the two or three like classics or the grades of it and master it know it word for word and master it and don't read a lot just read the same thing over and over and over again if you wanna read for fun reef for fun but just do the same thing over and over again for your educational books what were the other three you said yeah had three think i i think i had two the other one was just reach out to the owner so this is lately a few things have happened like i'm booking it's my wife's forty birthday and we're we booked a trip for like forty of her friends and i was having some trouble with the the cruise it's it's a a virgin voyages and i was having some trouble so i just reached out to the ceo i just from the ceo's email and i reached out to him and i was like hey you know if i were you i'd wanna know troubles like you're a smart guy you wanna build a great brand i've had experience with you with your brand that was not great let me tell you about it and he responded so favorably he was like thank you so much for telling me here's what i'm doing about it and it just made me realize i should be doing that more often so actually we did that recently with our fertility clinic same thing like had a bad experience i reached out to the the like the guy who founded the clinic and you know obviously you shouldn't do it for everything but in some cases these people want you to have a great experience with their brand and they they don't often know until things get like until you write a bad review they don't know so it's just important to let them know earlier on it doesn't have to be the owner but in my case it was what it and did you get a discount i didn't get a discount but i got like really like white glove service where they're like everything i want they respond immediately and i'm i'm not trying to be a dick about it and like get something that i don't deserve but it it worked out quite well right but it wouldn't say no to you make it right either yes exactly if you wanna give me a discount i'll i'll take it seal you're great man thanks for coming on as always so always super fun have you on super fun to chat with you guys this is great i feel like i could rule world i know i could be what i want to from at all in it like a days off on a less travel never looking back hey let's take a quick break i wanna tell you about a podcast that you could check out it is called the science of scaling by mark robe he was the founding ser of hubspot and he's a guest lecturer at harvard business school the guy smart and he sits down every week with different sales leaders from cool companies like cla y and van and open ai and he's asking about their strategies their tactics and how they're growing their companies as you know head of sales or chief revenue officer if you're looking at to scale the company up if you're a cro or a head of sales just looking to level up in your career i think a podcast like this could be great for you listen to the science of scaling wherever you get your podcast