Revitalize Your Events Business with HubSpot Marketing Hub

Unify event marketing and increase attendee engagement with targeted automation and improved deliverability.

Scale branded event sites quickly with a scalable CMS that supports registrations and payments
Segment millions of attendees for smarter email campaigns and improved inbox placement
Automate registrations, payments, and invoicing to reduce manual work and speed delivery

Driving results for events professionals

Results happen when events businesses commit to the right tools and centralize their data, workflows, and reporting.

Events organiser Corinium Global Intelligence sends millions of emails, improving deliverability and using graymail to remove unengaged contacts with HubSpot Marketing Hub Enterprise

What Stops Events Companies from Scaling

Market leaders in events don't waste time on these problems. They use HubSpot to unify data and automate outreach.

Common Challenges Facing Events Companies
Sample Challenge	HubSpot Solution	Real Result
Disconnected marketing, sales, and event systems prevent a single view of attendees and obscure revenue attribution.	Use HubSpot's unified customer platform to consolidate contact records, campaign data, and deal pipelines into a single system.	The organization gains clearer attribution, a single customer view, and improved cross-team decision making.
Mass email sends without segmentation lead to low engagement and deliverability risks.	Implement HubSpot marketing hub workflow automation, suppression and graymail management, and A/B testing to target engaged audiences.	Higher inbox placement, fewer unengaged contacts, and more effective campaign performance.
High-volume event content and microsites are hard to scale while supporting registrations, payments, and invoicing.	Use HubSpot Content Hub with branded domains and integrate registration, payment, and invoice automation to streamline site creation.	Rapid, repeatable event site creation and automated attendee transactions and accounting workflows.

Taken together, these capabilities accelerate processes, reduce friction, and deliver better outcomes for both your team and your attendees.

Corinium Global Intelligence Delivered Breakthrough Results with HubSpot Marketing Hub and Sales Hub

Corinium Global Intelligence, an events organiser, consolidated its marketing and contact data on HubSpot's platform and used automation and graymail suppression to improve deliverability and scale content management.

Corinium Global Intelligence • Events • Global

Events company Corinium Global Intelligence sends millions of emails Volume of email sends handled through HubSpot, with improved email deliverability and use of graymail to remove unengaged contacts using an email marketing platform

Event-focused business Corinium Global Intelligence migrated at least 60 microsites and 350-400 blog pages Initial content migration scale to enable unified website management and scalability with HubSpot CMS Hub Professional

Growing events business Corinium Global Intelligence uses Marketing Hub workflows to run better-targeted campaigns and capture richer contact data (location, job title, pages viewed, forms completed) with Marketing Hub workflows

Events company Corinium Global Intelligence uses more than 30 integrations Number of external systems connected to enable registrations, payments, and invoice automation with HubSpot's platform

What They're Saying

"We saw our email deliverability scores improve since working with HubSpot. That’s been huge for us. Features like graymail helped us improve that and remove unengaged contacts."

— Amy Brierley, Group Marketing Director, Corinium Global Intelligence

Read the full Corinium Global Intelligence success story →

Essential HubSpot Integrations for Events Organizations to Drive Growth

Your events organization uses dozens of tools to drive the right results. The HubSpot platform integrates seamlessly with the platforms that events professionals rely on most, so you can optimize your workflow and use its powerful capabilities to drive growth.

Communication

Microsoft Teams

Enable video conferencing and collaboration by connecting Microsoft Teams to the HubSpot platform to support its virtual sessions and team meetings.

Slack

Enable team communication and collaboration by integrating Slack with the HubSpot platform to support its real-time attendee coordination and internal workflows.

Automation and Productivity

Zapier

Automate the event workflows by connecting Zapier to the HubSpot platform to enable its seamless data transfers between applications and reduce manual work.

Zoom

Enable video conferencing and collaboration by connecting Zoom to the HubSpot platform to host its virtual sessions, webinars, and attendee engagements.

Website and SEO

HubSpot for WordPress

Connect HubSpot for WordPress to the HubSpot platform to enable its website integration and centralized content management for event microsites and landing pages.

Google Search Console

Monitor the site's search presence by connecting Google Search Console to the HubSpot platform to surface its indexing and performance insights for event pages.

How HubSpot Solves Attendance, Sponsorship, and Operational Friction for Events Organizations

HubSpot brings marketing, sales, and operations together so event teams can drive registrations, close sponsorships, and deliver flawless attendee experiences with less manual work.

Increase registrations and awareness for Events

HubSpot's Marketing Hub helps event marketers build high-converting landing pages, run A/B tests on emails and creatives, and automate multi-channel nurture sequences so campaigns scale without manual follow-up. Use its marketing automation to trigger personalized confirmations, reminders, and re-engagement flows based on attendee behavior. Learn more about marketing automation.

Convert leads and close sponsorships for Events

HubSpot's CRM and sales tools centralize prospect and sponsor engagement so sales teams manage deals, proposals, and partner outreach from a single workspace. Its sales pipeline management gives visibility into sponsor stages, expected revenue, and follow-up tasks to shorten sales cycles and increase close rates. See how sales pipeline management supports sponsor sales.

Deliver seamless attendee experience and onsite support for Events

HubSpot's Service Hub provides ticketing, help desk tools, and SLA tracking so event operations can resolve attendee issues quickly and log onsite requests without losing context. Teams track inquiries, route urgent requests, and keep sponsors informed through its centralized support tools. Explore Service Hub.

Sync registration systems and measure event ROI across platforms

HubSpot's data sync capabilities ensure registration platforms, ticketing systems, and CRM records stay consistent so reporting reflects true attendee counts and revenue. With synchronized data, marketing and finance teams measure event ROI, segment attendees for future campaigns, and automate post-event surveys with its reliable integrations. Learn more about data sync.

Frequently Asked Questions

How can Marketing Hub help with event registration and attendee tracking?

marketing hub provides custom forms, landing pages, and A/B testing for event registration, and HubSpot Smart CRM stores attendee records with activity tracking for segmentation and personalized follow up. Learn more about custom form builder for event registration.

Can HubSpot's Sales Hub manage sponsor and exhibitor pipelines?

Yes, HubSpot's Sales Hub centralizes pipeline management with its sales workspace so sponsorship and exhibitor leads progress through qualification, proposal, and closing stages while contact interactions sync automatically to HubSpot Smart CRM.

What automation and testing options are available for event email campaigns?

marketing hub includes A/B testing and workflow automation to optimize email subject lines, content, and send times, and its automation features send targeted nurture sequences based on attendee behavior.

How can attendee questions and live support be handled on event pages?

marketing hub's Breeze customer agent can answer common attendee questions instantly on event pages and chat, and support interactions are captured in HubSpot Smart CRM for follow up and reporting.

What reporting and integrations are available to measure event ROI?

HubSpot's reporting tools provide dashboards and attribution reporting that link registrations, attendance, and deal revenue, and the platform supports native integrations and APIs to connect ticketing, payment, and analytics systems.

Key Takeaways

While many events teams face fragmented systems, Corinium Global Intelligence improved its email deliverability and scaled content management while sending millions of emails and migrating at least 60 microsites and 350-400 blog pages after choosing HubSpot marketing hub. With its automation features and more than 30 integrations, marketing hub enabled graymail suppression, faster registrations and payments, and clearer attendee insights, including Reporting dashboards and attribution for measuring event ROI, so get started with marketing hub to scale your events operations.