Professional-grade marketing tools to automate lead generation and campaign reporting for education teams.
Used by education organizations worldwide
See the measurable wins education organizations are getting
Global media company M Square Media increased 3% → 15% lead conversion rate after implementing HubSpot Marketing Hub and aligning marketing with sales with HubSpot Marketing Hub
Your education operation deserves tools built for your reality, not generic workflows.
| Sample Challenge | HubSpot Solution | Real Result |
|---|---|---|
| Fragmented systems and data silos prevent consistent lead follow-up and make it hard to measure campaign impact. | HubSpot's marketing hub together with HubSpot Smart CRM centralizes contacts, automates lead routing and scoring, and syncs campaign data into a single reporting view. | More consistent follow-up and clearer campaign-to-enrollment attribution, enabling teams to deliver higher-quality leads to admissions and sales. |
| Manual administrative and reporting tasks consume staff time, limiting strategic work and slowing decision-making. | HubSpot's reporting dashboard and marketing hub workflow automation capture data automatically, generate reports, and automate routine tasks for staff. | Leadership and operations reclaim time to focus on strategy and revenue-driving initiatives. |
| Inefficient scheduling and cross-time-zone coordination lead to missed or shortened meetings and lower conversion from prospect to applicant. | HubSpot Sales Hub meeting links and scheduling tools provide time-zone support, automated confirmations, and pre-meeting context pulled from the CRM. | Smoother scheduling, higher meeting show rates, and more qualified conversations with prospects. |
By connecting previously isolated processes, these tools create operational alignment that accelerates business outcomes and frees teams to focus on growth.
An established global media company needed to improve lead quality and reporting while reducing manual overhead. After implementing HubSpot's tools, the team achieved clearer attribution, faster reporting, and better alignment between marketing and admissions.
Global media company M Square Media increased 3% → 15% lead conversion rate after implementing HubSpot Marketing Hub and aligning marketing with sales with HubSpot Marketing Hub
Global media company M Square Media reduced 20% → 5% time spent on data-related activities for its Head of Strategy after adopting HubSpot, freeing time for strategy and revenue-driving work with HubSpot Sales Hub (Enterprise)
Global media company M Square Media eliminated 10 disconnected tools by implementing Marketing Hub and consolidating systems and data to reduce cost and complexity
"We selected the Enterprise edition of HubSpot because I wanted the best and highest-level solution for our teams. Every day, we are adding new leads, new data, new formats, and templates. It’s become a seamless process."
— Avinav Sharma, Head of Strategy, MSM Unify
the education organizations seeing the best results share one thing: the right integrations with the HubSpot platform that amplify their teams, automate routine work, and improve student outcomes.
Enable the team's communication and collaboration with its real-time messaging and channel organization.
Provide the team's video conferencing and collaboration capabilities with its meeting and file sharing tools.
Connect the website to HubSpot's CRM with its website integration that syncs forms, contacts, and analytics.
Monitor the website's search performance and index status with its search analytics and reporting tools.
Need a custom integration? HubSpot's developer platform(opens in new tab) makes it easy to connect any tool to your CRM.
HubSpot's platform connects admissions, advancement, and student success teams so education institutions can reduce manual work, improve conversion, and deliver consistent student experiences.
HubSpot's marketing automation lets recruitment teams run targeted campaigns, personalize journeys, and A/B test messaging to improve application conversion rates. Use its lead scoring and automated nurture sequences to move prospects through the funnel while reducing manual outreach—see how marketing automation supports recruitment workflows. See the M Square Media education case study showing lead conversion results.
HubSpot's sales pipeline tools help admissions and advancement teams track applications, scholarships, and gifts in a single view so administrators can prioritize high-value conversations and forecast enrollment and revenue. Configure stage-based pipelines and reporting to surface bottlenecks—learn about sales pipeline management.
HubSpot's ticketing, help desk, and SLA features enable student services teams to log issues, route cases, and measure response times so institutions can resolve problems faster and track retention signals. Integrate knowledge base articles and automated follow-ups to reduce repeat inquiries—explore Service Hub.
HubSpot's data synchronization capabilities connect student information systems, learning platforms, and advancement databases so records stay accurate and teams avoid duplicate work. Use automated enrichment and synced properties to power personalized communications and institutional reporting—discover data sync.
When education organizations choose the right platform, measurable transformation follows. M Square Media increased its lead conversion rate from 3% to 15% with marketing hub and reduced its Head of Strategy's time on data tasks from 20% to 5%, demonstrating how marketing hub's automation and centralized data improve attribution and free teams for strategy. Explore marketing hub to achieve similar enrollment-focused efficiency for your education operation. Pair marketing hub with Service Hub — student support, ticketing, and help desk tools to centralize student communications and support workflows.