Streamline marketing campaigns and shorten time-to-launch for growing cybersecurity marketing teams.
Used by cybersecurity companies of all sizes
Smart cybersecurity teams choose platforms that deliver measurable marketing outcomes and faster time-to-launch.
Fragmented workflows plague cybersecurity organizations. Here's how HubSpot unifies everything.
| Sample Challenge | HubSpot Solution | Real Result |
|---|---|---|
| Slow campaign execution and reliance on external agencies that delay landing page and asset creation. | HubSpot Marketing Hub landing page templates, the drag-and-drop editor, CTAs, and forms enable teams to build and publish assets in-house. | Faster time-to-launch for campaigns and the ability for a small internal team to produce professional marketing assets without external support. |
| Poor lead visibility and manual handoffs that make it hard to prioritize and nurture high-value prospects. | HubSpot's Contacts database combined with Marketing Hub workflows and progressive forms centralizes activity and automates lead routing. | Improved lead visibility, automated enrollment in targeted nurture sequences, and clearer prioritization for sales outreach. |
| Fragmented email and content performance tracking, limiting the ability to iterate on messaging and channels. | HubSpot's marketing publishing tools and built-in analytics, along with a/b testing, consolidate performance data for clearer insights. | Clearer performance insights that inform content strategy and improve engagement across email, organic search, and site traffic. |
Armed with these powerful tools, your business develops the operational infrastructure essential for scalable expansion and more consistent demand generation.
The numbers tell the story. Deep Instinct, a cybersecurity startup, solved slow campaign execution and poor lead visibility using HubSpot Marketing Hub and focused marketing automation.
Deep Instinct, a cybersecurity startup, grew 100% in lead numbers (January to April) using contact management in HubSpot CRM.
Deep Instinct, a cybersecurity startup, increased click-throughs from email marketing by 1,340% using email marketing tools.
Deep Instinct, a cybersecurity startup, increased organic traffic by 55% with HubSpot Marketing Hub.
Deep Instinct, a cybersecurity startup, increased overall website traffic by 39% with HubSpot Marketing Hub.
"The HubSpot software has been invaluable to us. If you are a startup that wants to supercharge your marketing, I recommend that you try it out."
— Maya Nix, Marketing Director, Deep Instinct
Here are the integrations that matter most for ambitious cybersecurity teams as they work to scale efficiently with the HubSpot platform and its connected tools.
Enable team communication and collaboration with Slack and its channels to keep the security team aligned on incidents and campaigns.
Enable video conferencing and collaboration with Microsoft Teams and its meeting features to streamline the communication between security and marketing teams.
Automatically connect your tools and automate repetitive tasks with Zapier and its workflow templates to reduce manual handoffs across the lead lifecycle.
Sync leads and account activity with the Salesforce CRM to align the marketing and sales teams and to ensure consistent prospect data across systems.
Connect the website to HubSpot's CRM with HubSpot for WordPress and its forms and tracking features to capture and qualify security-focused leads.
Monitor the website's search performance and indexing with Google Search Console and its performance reports to improve organic visibility for cybersecurity content.
Need a custom integration? HubSpot's developer platform(opens in new tab) makes it easy to connect any tool to your CRM.
HubSpot's platform centralizes leads, automates technical nurturing, and connects security and customer systems so cybersecurity teams can grow pipeline, accelerate closed deals, and preserve trust without adding operational risk.
Cybersecurity buying cycles are long and technical; HubSpot's workflows let marketing teams automate multi-step nurture paths, score accounts, and trigger personalized outreach to engineering and security buyers. See how HubSpot's marketing automation workflows accelerate lead qualification and reduce time to opportunity.
Security teams and revenue teams need the same accurate account context; HubSpot's data synchronization capabilities keep contact, company, and deal data aligned across SIEMs, ticketing tools, and marketing systems so teams avoid duplicate outreach and stale records. Learn about HubSpot's approach to data synchronization for reliable cross-system reporting.
When a security incident affects customers, fast, documented response matters; HubSpot's Service Hub provides ticketing, SLAs, and a centralized help desk so support and security teams can coordinate communications and track resolution timelines. Explore how Service Hub supports structured incident workflows and customer follow-up.
Cybersecurity buyers demand technical depth and clear proof points; HubSpot's Content Hub and AI assistants help teams produce precise whitepapers, demos, and short-form video while preserving brand and messaging consistency. Read about HubSpot's Content Hub for scalable content creation and optimized developer- and executive-facing assets.
Innovation leaders in cybersecurity distinguish themselves through strategic technology adoption. Deep Instinct increased click-throughs from email marketing by 1,340% and grew lead numbers 100% from January to April with marketing hub, giving its small team faster campaign launches and improved lead visibility.