Unify campaigns, reporting, and CRM data for consumer goods marketers to scale impact.
Get started free Get a demoThe competitive advantage for consumer goods teams
The results speak for themselves. Consumer goods companies are thriving:
When systems fail to share data, consumer goods teams lose context. HubSpot connects everything seamlessly:
| Sample Challenge | HubSpot Solution | Real Result |
|---|---|---|
| Disconnected data across marketing, sales, and support creates an incomplete view of the customer journey, making it hard to attribute impact and improve conversion. | Use HubSpot Marketing Hub connected to HubSpot Smart CRM to unify campaign, contact, and engagement data, standardize lifecycle stages, and share full-funnel insights through HubSpot's reporting dashboards. | This delivers end-to-end visibility of pipeline conversion and enables coordinated campaigns that move more contacts through each stage. |
| Cross-functional misalignment leads to inconsistent messaging and inefficient handoffs, causing teams to prioritize activity volume over impact. | Align teams around shared definitions and dashboards in HubSpot's unified customer platform, use Marketing Hub for consistent campaign assets and A/B testing, and coordinate enablement with Sales Hub templates and snippets. | This creates consistent messaging and focused selling motions that contribute to a higher deal close rate. |
| Difficulty recognizing and nurturing returning customers across multiple purchases results in missed retention and upsell opportunities. | Segment audiences in Marketing Hub using HubSpot Smart CRM data such as purchase history and engagement, trigger tailored replenishment and loyalty campaigns, and coordinate follow-up through Service Hub's ticketing and help desk. | This improves repeat purchase journeys and reduces revenue leakage from disconnected systems. |
Together, these connected capabilities remove data gaps and create a cohesive experience that drives growth across every stage of the consumer journey, setting up the success story below.
Real results from a sustainable consumer goods brand that chose HubSpot to unify the customer journey, align teams, and nurture repeat buyers using its integrated platform.
Sustainable consumer goods brand KeepCup Increased Not specified Higher conversion rate for contacts through the pipeline by seeing the full customer journey and eliminating data silos with HubSpot Marketing Hub.
Sustainable consumer goods brand KeepCup Increased Not specified deal close rate from more specific and focused sales activity with HubSpot Sales Hub.
Sustainable consumer goods brand KeepCup Reduced Not specified revenue leakage from working across multiple disconnected platforms with HubSpot's integrated platform.
Sustainable consumer goods brand KeepCup Improved Not specified visibility into sales productivity at the rep level, shifting from a volume approach to focused selling with HubSpot Sales Hub.
"HubSpot has helped us cement the value of data in the business - we’re building scalable systems and processes without losing focus on the customer. It’s just the way we do things now."
— Abigail Forsyth, Co-Founder & Managing Director, KeepCup
Here are the right integrations that help consumer goods teams connect their campaigns, optimize their websites, and coordinate their launch calendars with HubSpot Marketing Hub and its connected tools.
Enable team communication and collaboration to keep your product launches, retailer campaigns, and customer updates aligned across your organization.
Provide video conferencing and collaboration for your product demos, influencer briefings, and virtual launch events to keep your teams and partners connected.
Use website integration to connect your WordPress site with HubSpot for forms, pop ups, and analytics that power your campaigns and merchandising workflows.
Bring website performance and SEO insights into your reporting to optimize your product pages, seasonal landing pages, and content for stronger organic results.
Use workflow automation to route your leads, orders, and service events between your commerce stack and HubSpot, reducing manual work for your team.
Support video conferencing and collaboration for your sales meetings, retailer check ins, and cross functional planning to accelerate execution.
Need a custom integration? HubSpot's developer platform(opens in new tab) makes it easy to connect any tool to your CRM.
While most platforms force consumer goods businesses to adapt to generic workflows, HubSpot adapts to yours.
Consumer goods marketers juggle retailers, marketplaces, and DTC channels, which splinters customer signals and slows launches. HubSpot's Marketing Hub brings engagement data into the Smart CRM and uses its A/B testing and the Breeze social media agent to trigger seasonal launches, replenishment nudges, and loyalty journeys that match each audience's behavior. Learn more about marketing automation.
Brand and channel teams need visibility from retailer interest to purchase orders and DTC conversions. HubSpot's Sales Hub provides a sales workspace to coordinate line reviews, samples, and follow-ups while keeping distributors, brokers, and internal teams aligned. Use built-in forecasting and task queues to move opportunities faster with clear stages powered by sales pipeline management.
Seasonal peaks drive surges in returns, warranty questions, and order status requests. HubSpot's Service Hub centralizes email, chat, and social into a help desk, creates tickets automatically, and enforces SLAs so teams resolve issues quickly while protecting reviews and repeat purchase rates. Explore Service Hub.
Multiple systems often cause duplicates, stale records, and slow handoffs. HubSpot's data sync connects common commerce, POS, and ERP apps to the Smart CRM, keeps properties aligned with its custom field mappings, and reduces manual work so teams act on accurate data across marketing, sales, and service. See how data sync helps unify your stack.
Many consumer goods organizations face the same operational bottlenecks, but some break through with strategic technology choices. KeepCup achieved a higher conversion rate for contacts through the pipeline and reduced revenue leakage by seeing the full customer journey and eliminating data silos with Marketing Hub. Its integrated approach unifies campaigns, reporting, and engagement data so consumer goods teams coordinate targeted campaigns and move more contacts through each stage with greater clarity.