All-in-One Construction Platform Powered by HubSpot Marketing Hub

Advanced marketing automation built for construction teams to capture demand and book jobs.

Launch forms, emails, and ads quickly with ready-to-use templates
Keep marketing, sales, and field crews aligned with shared records
Start free with knowledge base resources and community support

The choice of successful construction businesses

Behind every construction success story is a platform that delivers:

Home improvement company Dryft Reduced 75% reduction Reduced time spent by employees on phone calls to explain projects and relay information with HubSpot's integrated platform

Empowering Exceptional Construction Performance

At every growth stage, construction businesses encounter familiar obstacles that slow down marketing execution and handoffs:

Common Challenges Facing Construction Companies
Sample Challenge	HubSpot Solution	Real Result
Disconnected tools create inconsistent handoffs from marketing to sales to field crews, causing customers to repeat information and delaying jobs.	Use HubSpot Marketing Hub connected to HubSpot Smart CRM and the mobile app as a centralized system that manages lead capture, campaign communications, and handoffs through its unified records.	Teams share consistent context, customers repeat details less often, and scheduling moves faster from the first inquiry to the job start.
Field-heavy teams lack timely, accurate job details from initial inquiry through service delivery.	Leverage HubSpot Marketing Hub forms and its workflow automation to route qualified leads, share updates, and surface the latest customer context on the mobile app for on-site staff.	The right person receives the right information at the right time, improving the customer experience and execution quality.
Rapid growth outpaces ad hoc processes, making it hard to scale campaign execution, lead routing, and follow-ups.	Standardize lifecycle stages, lead scoring, and nurture programs in HubSpot Marketing Hub with automated handoffs to Sales Hub and Service Hub through HubSpot's unified customer platform.	Demand generation scales, team coordination becomes more efficient, and overhead stays low.

Together, these upgrades streamline campaign execution and handoffs, yielding measurable gains in productivity and a smoother customer experience across marketing, sales, and field operations. Next, see how a real customer put these capabilities to work.

How Dryft Elevated Field Communication with HubSpot Marketing Hub

See how this pioneering home improvement company turned fragmented job details and slow handoffs into a competitive advantage with HubSpot's integrated platform using its mobile app and HubSpot Smart CRM.

Dryft • Construction • Europe

Dryft, a home improvement company, reduced 75% of the time employees spent on phone calls to explain projects and relay information with HubSpot's Marketing Hub.

The company improved 2x the quality of services delivered by ensuring the right person has the right information at the right time with HubSpot's Marketing Hub.

The team automated 300+ workflows to share information across teams through extensive workflow setup in HubSpot's Marketing Hub.

What They're Saying

"Most companies lack the capability to move information they have all the way to the person who actually needs it: the person providing the service. I appreciate how the HubSpot app makes it possible for us to do that."

— Johannes Ivarsson, Co-founder and Chief Growth & Tech Officer, Dryft

Read the full Dryft success story →

Essential HubSpot Integrations for Construction Organizations to Manage Projects

Leading construction companies gain a competitive advantage through connected systems, not isolated tools. The right integrations connect your website, search visibility, calls, and field communication to streamline scheduling and job readiness across your marketing and field teams.

Communication and field coordination

🎥

Microsoft Teams

Enable video conferencing and collaboration to keep your office and field teams aligned during pre-construction, build, and closeout.

👥

Facebook Messenger

Enable real-time messaging to capture the right leads, answer project questions, and route conversations to your teams for faster follow-ups.

Marketing and attribution

📊

Google Search Console

Track the search performance and surface SEO insights for your service and project pages to improve rankings and inbound lead volume.

📊

CallRail

Attribute phone call leads and recordings to your marketing campaigns to measure ROI, improve your bidding, and prioritize high-value jobs.

Website and automation

🌐

HubSpot for WordPress

Use the website integration to embed HubSpot forms, chat, and tracking on your WordPress site to capture qualified construction leads.

⚡

Zapier

Enable workflow automation to connect HubSpot with your job management tools and field apps, reducing manual work and speeding up handoffs.

Need a custom integration? HubSpot's developer platform makes it easy to connect any tool to your CRM.

How HubSpot Fixes Disconnected Bids, Slow Follow-ups, and Fragmented Customer Data for Construction Companies

HubSpot's complete customer platform goes beyond Marketing Hub to address every aspect of construction operations.

🏗️

Bring Pipeline Visibility to Complex Construction Deals

Construction sales cycles involve owners, GCs, architects, and subcontractors across long bid timelines. HubSpot's Sales Hub organizes contacts, bids, and deal stages in its Sales workspace, so teams track RFQs and proposals by project, region, and trade. The Breeze prospecting agent (Beta) helps research target accounts and personalize outreach that secures shortlist spots. Learn how sales pipeline management gives real-time visibility from preconstruction to closeout.

🤖

Automate Lead Nurturing and Bid Follow-ups for Construction Buyers

When teams juggle trade shows, local SEO, and referrals, high-intent leads can slip through the cracks. HubSpot's Marketing Hub centralizes forms, email, and social, while A/B testing refines subject lines and CTAs. The Breeze customer agent and Breeze social media agent (Beta) provide instant answers and optimization during peak bid seasons. See how marketing automation workflows nurture owners and GCs with timely project updates and reminders.

🛠️

Streamline Jobsite Service and Warranty Communication

After installation, builders expect fast responses on punch lists and warranty work. HubSpot's Service Hub converts emails, chats, and calls into tickets that route to the right team, with help desk views and SLAs that keep field crews on schedule. Teams capture site photos, assign tasks, and track time to first response for every job. Explore Service Hub to deliver reliable service from jobsite to back office.

🔗

Sync Construction Data Across Systems for Accurate Reporting

Disconnected estimating, ERP, and field tools create duplicate records and blind spots. HubSpot's Smart CRM stays accurate by syncing companies, contacts, and deals with critical apps, while its duplicate management keeps records clean. Connect your stack with data sync to standardize properties and power accurate dashboards across regions and divisions.

Frequently Asked Questions

How does Marketing Hub help construction companies generate qualified leads?

HubSpot marketing hub supports lead generation with A B testing for email campaigns and AI assistance through its Breeze customer agent and Breeze social media agent, while HubSpot Smart CRM centralizes every lead and interaction with basic automation to route and follow up efficiently. Learn more about lead capture software for forms and automatic routing.

How can Sales Hub support bid and pipeline management for construction projects?

HubSpot Sales Hub provides the sales workspace to organize day to day sales activities and keep deals moving, while the Breeze prospecting agent helps build a qualified pipeline with personalized research and outreach and HubSpot Smart CRM keeps company and contact data aligned across teams. Learn more about AI Customer Agent for 24/7 lead qualification and instant answers.

How does Service Hub handle warranty claims and service requests after project handoff?

HubSpot's Service Hub offers ticketing to capture warranty and service requests, a help desk for efficient routing and resolution, and SLAs to set response and resolution time expectations so construction clients receive timely support.

What AI capabilities can a construction marketing team use in HubSpot?

Construction marketing teams can use HubSpot marketing hub A B testing to validate messaging, the Breeze customer agent to answer common inquiries instantly, and the Breeze social media agent to analyze performance and recommend improvements, all supported by basic automation for consistent follow up. Learn more about social media AI agent to optimize posting and engagement.

How quickly can a construction company get started with HubSpot?

Most construction companies can get started immediately with HubSpot's free offerings, comprehensive documentation, and community support, and paid customers can add dedicated onboarding support with many teams becoming operational in two to four weeks.

Key Takeaways

Smart construction teams choose platforms that unify data and automate handoffs. Dryft reduced 75% of the time employees spent on phone calls, improved 2x the quality of services, and automated 300+ workflows with Marketing Hub, ensuring the right person has the right information at the right time. Start with Marketing Hub to streamline communication and scale demand generation with its automation features. To complement Marketing Hub in construction, explore Payment links to collect deposits and invoices and Reporting and dashboard software to track campaign ROI.