Page ID: Page 219365267025 Use AI to never run out of winning content ideas
Use AI to never run out of winning content ideas
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Weekly AI Content Ideation System: https://clickhubspot.com/rtjed
Ep. 440
Are you still stuck regurgitating the same content ideas that everyone else is using?
Kieran dives into the secrets behind building a world-class AI content ideation system that delivers fresh, high-impact ideas every time. Learn more on mapping proven content patterns to your platforms, crafting rich audience profiles (that go beyond basic ICPs), and building a personal content queue to keep your creativity flowing—all while making AI your creative superpower, not a shortcut.
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Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w
Claude https://claude.ai/
ChatGPT https://chatgpt.com/
Substack https://substack.com/
Atomic Habits https://jamesclear.com/atomic-habits
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Host Links:
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Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
i'm gonna show you how to create the ai skill that solves the biggest problem for content creators and that is the ability to get content ideas map to the platform that you are trying to grow your audience and i'm gonna show you how to in three easy steps let's get into today's episode okay so i see a lot of people sharing their ai content systems online and they're all kinda good but i'm here to throw them the gauntlet that i think i have the best ai content system better than all of these folks and now the thing i'm gonna show you is like one skill which is getting content idea so i wanna show you this because it's one of my favorite and i think it's the number one thing that most people can build that will really help them create content because one of the hard things to do is continually coming up with great ideas that is a good starting point to create content that your audience will love and i think i figured out a good way to do this it's actually a great way to do this that is working really well for me and i wanna share it with all of you now the first thing you'll notice about my system is that my content team is available in cloud and it's also available in chat and so it has context it keeps the context between both i can operate this in cloud or i can operate in chat gb so i don't have to be wondering should i create content in one or the other and both of them have access to all of the things that i'm gonna show you because of the way i built there so the thing that i'm going to show you is the ideas and then i'm gonna show you why they're so good and the things that you can build to do the same thing yourself so we get out here and we say hey we want great content ideas and so it will go through and it will start to do a couple of things it will look at my audience profile that i'm going to show you and that is like number one audience profile you wanna make sure you have a really rich audience profile that is not an ideal customer profile it helps you to craft content that people react to number two it will look at my winning platform patterns and so it's going to look at my audience that i'm gonna show you then it's gonna look at hey i see you or just asking for content so i'll check all your profiles if i said hey create content ideas for linkedin or subs youtube tiktok it will only look at the winning patterns from that specific platform what are winning patterns i'm gonna show you and so look how good these ideas are so these proven ideas are mapped to things that work really well for me on linkedin and subs and because you would say well just because these things have worked in the past does not mean they will work in the future and is it not just reg date the same thing no because you'll see it's trying to map to patterns not specific topics and i'll show you that but there's a couple in here that immediately i see will work really off my audience now the big thing is you are the domain expert you are the content creator you have great taste you have great judgment the wrong workflow and i see people doing this is hey please give me some ideas about how marketers should use ai here's some ideas about how marketers should use ai great can you create the linkedin post on this idea sure here's the linkedin post vomit text put live sucks what do i mean by that this one here right this is a good idea because this idea i can immediately see would work well for my audience this is basically saying ai doesn't fix your operating system ai can't fix a fuzzy ideal customer profile or around trusted of data it helps you produce confusion faster okay because i'm the content creator i know my audience i've created a content for the long enough that i know that ai add systems is chaos or ai that operating system is chaos there's a great quote around this from atomic habits james clear basically said that something with systems is chaos and i think about that as ai and so i already can see how i could craft something great for my audience about this and obviously i would do the extra step which is the deep dive research this one here would work really well i saw this one here but basically the market in org renovation so marketing leaders are redesigned or charts instead of reimagine them the work this is very true there's a great story but and i've told us before about the electric motor coming to the factory floor when the electric motor first came to the factory floor the factory just like integrated it into the current system and they saw no productivity upside it was called a productivity paradox and it wasn't until they redesigned the floor around the electric motor if they store real upside so i already have something in my head that could work really well here i would still go on and do the deep dive this is really good i've talked about this for two years everyone is fixated on ai being integrated into marketing sales your go to market and how disruptive that will be well actually i think the most disruptive thing that is going to be ai agents doing the buy in right how do you market sell to agents and that to me is interesting that's always been an incredibly interested and take and so that i can see me create a piece of content on this now skills tend to never work a hundred percent of the way you think it will work and that is specifically true when i built something that is ai assistant agnostic which means mine works in claude chat i could add it to anywhere and it will work the same way because of how i built it but you can see it's doing something odd here and that it should be showing me what platform it's recommended so it has recommended this one for subs stack right i think this is a good map for subs stacks because it's loaded all of my patterns and i would ask it hey you haven't done that for the others and we would refine it right always be refining your sales and plugins now trending upside this is so cool right this is basically looking at my audience and you over the last thirty days when i check reddit it when i check x when i check the web when i check oldest the sources that i've given through these mc servers here's the things that people are talking about this one here from levi which is the ceo of box i think you can see it's pulled in this is a viral thread one nine six zero likes this is very similar to what i talked about that ai without systems is chaos and so that's a pretty good indicator that that post work really well it's in the proven pattern it's in the trend and upside that's kinda what we want there's like one here out here it is from care this is a really good right your leader's lack of ai heart sales is the bottleneck i saw a job posted this week where someone a marketing leader was high in your kind of vp of ai strategy the person who owns ai in marketing and the ai strategy is the marked leader you don't outsource that part of your job and they think that would make a great post and look i've got validation and i can ask it to actually do a deep dive it has a clear bow thread that has gone viral now again there's always continual improvement and so one of the interesting things here is it should have told me the platform it should have done this for each of the post it didn't i suspect the reason it didn't is some of these are coming from the web some of these are coming from reddit and some of them are coming from like places where it can gather that data from but tiny little incremental improvements if you love that episode and you want all of the resources you can click the link in the description or scan the qr code to get them all delivered to your inbox so why are these so well mapped to what i wanna do well the content profile is the take part of that this is not an ideal customer profile this is how you build tasteful content and tasteful assets for the audience right it's a very different type of thing and it's being updated continually i updated every month i refine it every month based upon all of the performance data that i'm could gathering and you can see here i can log results and that login results updates the context which is that in this case i'm gonna show you the audience profile and that within patterns and it actually updates all these skills to make them run better so you can see here this is my audience profile so this is what it checks this is wrong it should be yeah april twenty twenty six so that's interesting the audience identity so who they are these are kinda like more standard stuff how they see themselves their sophistication level and again i do not use my system to create finished pieces of content i do not copy and paste from ai now i wanna say something really quick on that i see all these things about like remove your ai slot and i think that's great like i get it there is a huge backlash at the moment from people use an ai to craft things and if it's really obvious that you crafted that thing with ai now i just always prefer creating the content in ai is giving me all of the building blocks to create great content and research is one of those building blocks but i have a problem with people call in a lot of what ai does and write and s it's annoying it's not s these things are great right in patterns that we used to be able to use m dashes it's not this it's that that actually is a good patterns and build tension makes a bold point and so they're just like right in patterns that now are available to everyone with a click of a button or a little prompt that gets integrated into everyone's writing and so they're saturated they're saturated it doesn't mean they're swaps slot means they suck they're bad they're like below average and they're not the content ai creates is above average it's just easy to spot it because everyone is doing it right it's like everyone is doing the thing and so you're like well that's ai because they get the same as everyone else's and so i well x why i'd prefer using my system to get the building blocks really crisp and then i craft all of the content and use my skill judgment and taste to do that little point on it's my little point here on cy point when a buyer ai for a solution like yours do you know if you're showing up or not in hubspot we've got a great product that actually helps you get discovered in ai search hubspot au helps you show up in these moments with the right answers buyers are looking for before the first click before the first fill that's the moment hubspot au is built for go check out hubspot au you can trial it for free and it's gonna help you understand how you're showing up an ai search and how you could show up even more jobs to be done what are they trying to do their pain points think that's really important this is kinda like the slap thing alright like i don't care about s here because i'm not trying to have the ai craft a finished piece of content it actually creates drafts and has all of the kind of build blocks for me to create incredible content these are kinda of more based on content right this is why it's on ic what are the emotional triggers validation hooks like how can you actually really grab that person's attention content triggers anti triggers like what really triggers some interest situational free and so trusted voices who did they listen to right they listen to lan they listen to x five chart today if they listen it behind the cmo they listen to marketing and against the green thank you thank you they listen into cx they listened to practitioners you know peers at similar stage companies first person accounts they love that named companies and we you see that the richness the detail okay so like hey i've looked at your audience i get it this is who your audience is well i actually want to see what works for you right because i wanna figure out what ideas fit into the patterns that work for your platforms here's linkedin the winning in content profile and linkedin this is hundred and sixty posts from single year it's all of the post content all of the post performance data very rich data set do the same for subs will do the same for youtube and youtube not just the performance data all of the transcripts right real job real effort to make this stuff good and so you can see here it actually has a ranked by engagement gets updated every single month or does not go stale it has like news drop in your take right like so again it's a pattern something happened and what's my taking it i would say i will probably this one is actually coming down over the last couple of months in value so this stock rank is going to change this works really well for me i am on the ground i am building stuff my happy space is actually built and stuff shipping things practical things things that work not just ai create s i use the word slap there properly right not just that's the proper way to use it number how two but i say that there's like some nuance in there here's how two the comes once right number steps this is a simplification of content i talked about i over complicate content this is the simplification content the reason number to list work is people want like just tell me the five thing shut up i don't need all of this context tell me the five things the identity this works pretty well i do have like here's how mark teams will change here's i roll the cmo would change here's how this will change i have a lot of takes in that i think about those things all the time this is my fun one in linkedin i love to do just funny posts have not done a lot lately and would never have ai find i don't know maybe i will ask it to find some funny it never like really does a good job at finding them the funny ideas i don't know if there's much comedy and business ai maybe i i wanna bring more to it and then i love doing contra takes why i think people are wrong about things like the you know the one that i'm probably gonna create a piece of content on is that the marketing leader cannot outsource ai strategy to another role i don't hire ai strategy you are the ai strategist and so there it checks all of this has like anti patterns it has the confidence notes confident notes is basically white thinks to this profile is pretty confident and then you can see so what do i do i have a queue right i already have a queue i had to i'd constantly clean up you can see us way too many things on here so i will always clean it up it does this thing where it categorized them this is my own categorization ai is so personal to how you do things spicy take data nugget educational like means it has a really shareable piece of data spicy means like it's a counterintuitive should take educational means there's a singular lesson but i can call my content queue so anytime i'm create a content i'm like hey show me my q cool don't want that one don't kill that one kill that one kill that one kill that one and then let's find out what's be happening i can tell it over i can say research last seven days i can say research the last twenty eight days whatever i wanna say i'll go through these ideas here that we've gone through and their killer and i think i'm gonna add three to my content queue right so all that three new ones to my conte queue and that's why i don't run that of ideas and i'm constantly jot and down things so like i'm constantly putting things into the queue and then kinda playing around with those ideas and so this is content idea idea i could do the same thing on chat g and you get different flavors because chat i've noticed is actually better a content at the moment for some reason so i can run the same process here works here works here has the access to the exact same context has my audience profile has all of the women patterns profiles anything i actually create here on the content queue because of the way again i've created it it will be available here so they're totally in sync does doesn't matter which one i work on that's how you never run out of content ideas map to your audience mapped to the platform and don't just reg to take crap ideas that everyone else is doing i hope this was an interesting and lesson for you i will be dropping more skills from that content system it's a lot to do in a single video so i think these kind of miniature videos with singular skills is the best way to do it you want more from the content system drop it in the comments let me tell you about a great podcast demand decode from the team at b a b website and demand generation agency comes demand decode the podcast that breaks the mold of traditional b2b marketing tactics post dan and phil deliver actionable insights that transform your marketing into a revenue generating machine whether you're struggling with linkedin ads that aren't converting want to understand the difference between lead generation and demand generation or need to optimize your conversion rates demand decode gives you strategies that work today tune in for weekly episodes featuring expert analysis and hard earned tips that'll help you become a better b2b marketer they recently did a great episode titled how to fix the ai inconsistency problem wrecking your go to market listen to demand decode wherever you get your podcasts this data is wrong every freaking time have you heard of hubspot hubspot is a crm platform where everything is fully integrate well i can see the client's whole history calls four tickets emails and here's a task from three days ago i totally missed hotspot hubspot girl better him four
