Page ID: Page 219365267025 How Top 1% Marketers 10X Their Memory With AI
How Top 1% Marketers 10X Their Memory With AI
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Ep. 444
Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead!
Kieran dives into how to construct your own marketing intelligence layer that you can plug into any AI assistant for a serious competitive edge. Learn how to capture and structure career learnings, keep your intelligence portable and up-to-date, and turn your unique insights into the biggest differentiator in the age of AI.
Mentions
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
ChatGPT https://chatgpt.com/
Claude https://claude.ai/
Gemini https://gemini.google.com/
Obsidian https://obsidian.md/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
i wanna tell you that the most important thing you can do with ai right now is build your personal intelligence layer this is how you are going to beat everyone else who are using these ai assistance and the best thing is in this episode we're gonna go through a step by step to tutorial and how you can build your first personal intelligence layer that can easily be plugged in to any ai assistant that you're using whether it's chat cb claw gemini to make your ai results better than anyone else and better yet if you stay tuned to the end of the video i'm gonna give you a link where you can just download all of this for yourself and get started straight away all of that and more on this episode of marking against the green okay let's do a little introduction to what we mean by building your own marked intelligence layer now this example i'm going to show you and provide the template for is specifically for market tiers but as you'll see in the tutorial you can customize it to a whatever profession you are in and so why would you want to build your own marketing intelligence layer it really allows you to capture everything you're learning throughout your career and this is not a new thing right darwin and had a really complex system in how he tagged all of his notes and observations across his lifetime and some of his most pivotal inventions happened because he was able to make connections between things he had observed twenty years prior and then things he had observed in his current day and so we as markers we acquire so much intelligence through work and most of it is lost but so much of that learning so much of the things we experience and get lost and we cannot reuse them again and we cannot benefit from those things and that's the problem right so you you run a bunch of campaigns you've built tent teams you've learned hard lessons at every company but those learnings are scattered right they're were in docs they're an old decks they're in your memory when you go to interview at the next company you're like well i did these things but there were so much other things that i did and i just can't recall them and when you start a session in ai you're kind of starting from scratch because you don't have all of that prior intelligence to plug into the ai assistant so the ai assistant can start from the vantage point of having all of your learned intelligence and then start to work with you from that intelligence layer most people are starting from zero every time they use ai and your intelligence isn't portable so you are building up memory in chat or claude or gemini but maybe you want to use different models and new can't bring that with you and so they are the problems that we want to solve by building your very first personal intelligence layer which is really a structured and searchable artifact that captures everything you've learned and it's gonna do that via a skill that's going to extract all of these things on a continual basis it strips out company confidential data so there's gonna be some tweaking that you'll want to do because you'll probably want to capture things you're learning in your personal life and there's things that you were learning within your company that you want to add to this artifact that you wanna add to your intelligence layer and some of it is going to be propriety data and so you wanna make sure your scale is stripping out anything that would be confidential data and just like focusing on the learnings the work that you're doing and it can plug into any ai assistant so without this every ai session starts cold right you have to re explain your experience your frameworks every single time what i'm trying to do with this you can just plug it in and your ai assistant knows all your prior work all your prior wins or losses your frameworks everything that you have learned in your prior life if you want to get started with this so you want the template and you want the skill i've added the link to download them from my github and you could go get started really easily so i'm gonna show you how it works and then i'm gonna actually go into the template and the skill the md file which is called build that you can get right at the end of this episode if you stay tuned i'll tell you where you can get both things to get started we're gonna get in and look to see exactly what it does because the other thing that people do a lot of ai is they build skills they build plug ins but they don't really know how they work you really wanna get in there and understand how skills work and actually craft them yourself with the help of ai so we're gonna get in and we're gonna actually look at the skill so you can see some of how it is actually working to do this for you so this is the structure right so this is kind of the structure that we're gonna go through you have a raw folder you have your bill skill that will extract and classify information strip out company knowledge and then go straight into your intelligence layer you can drop notes into this raw folder any format and see you can drop in a youtube transcript you can drop in a meet note you can drop in a pdf a document whatever it may be and then you can run your build and it will extract all of the information strip out the company data and then build an intelligence layer that at the moment i've temp the be four market tiers but you can you'll see as we go through it how you can customize it for your own needs now the build command will also connect to mc p servers if you wanted to so if you said hey connect to my gmail connect to my media notes connect to my google drive and what it will do is it will process any documents in the raw folder and every time you ask it to process information it will go and find if there's any updates in your google drive in your gmail in your slacks in your meta notes that haven't been processed and it will extract the key things that you're trying to learn and including your intelligence layer and then put them into this intelligence layer so it might find something in a conversation you've had that's applicable to paid advertising and it will store it in your paid advertising section within your intelligence layer it might find something that is really interested around leadership how you're building and a team in a meeting that you're having or slack conversation that you're having and it will extract that and put it into challenge there hey if you're enjoying this episode and you want all of the resources mentioned in it you can click the link in the description or scan the qr code now to get them for yourself again this is really a v one so everyone can get started in a really simple way so really there's two ways that you can store this i have mine in my local laptop and then in google drive because google drive allows you to easily plug your intelligence layer into any ai assistant that you're using because you can connect it to a google folder so i just have it in google folder but this is the template that you'll get so it will start with a template that allows the build command to know where to populate things so again you can customize this and i'm going to show how to do that but at the moment it's segmented into kind of it will give your current role your name then it will go into demand paid seo content attribution product marketing so the reason i like html versus dot m md files is it's just more visual so i can actually see what information is in here and i can actually work with the ai assistant to improve it and enrich it provide commentary much easier than just looking at a dot md file which is just a text file and then it will have whatever companies so as you move along your career you see it start to populate learnings you have each companies and then it has these broad topics that are applicable to all marketers and so this is something that i really use right you can see here that i have a work in intelligence layer with all of my kinda notes that i'm capturing across all of my career and i think that is super important for me that anytime i want to work with ai i can plug this in to the ai assistant whether that's chat t whether that's claude and so it has my core intelligence that has been built from all of the work that i have been doing over the years and i cannot explain how valuable that is right like think of you have in five three two ten years experience and all of that context from the things that you have learned across that time being plugged into the ai assistant when you start to work with it versus the person who just starts with a prompt and doesn't have any of that feed back into their conversations with ai and so how does this work well so this is the template so you can customize this template through the build skill itself so let's kinda jump into the build skill because it's pretty simple and again get in the package which is gonna be the template and the skill itself will make it really easy for you to customize it in any way that you want and so there's three parts to this and so it's going to allow you to build on your local laptop it will allow you to build in google drive if that's what you want to do i actually just build on my local laptop and then just copy and paste into google drive if you can over engineer things with ai right i could build it in local and then ask it to rebuild it and drive or i can just copy and paste the setup so this is what i'm talking about so when you first run the skill you can run setup and so what setup will do is it will say okay well if this is your first time and it will know it's your first time because what it does is it looks to see if the index dot edge html file is there so that is your intelligence the first time it's going to configure a bunch of things it's gonna configure a name your current role in here is what i mean so you can choose the eight default topics that i've given it or you can add your own or you can change these and so it will ask you during the setup what topics do you want you wanna keep the ones that i've provided or do you wanna change ones that better suit your career arc and whatever you give here it will update the index dot h mail file with so this here version that i'm given is part of the giveaway at the end does not have the mc p part because i don't know what mc p connections you would need so what it will do is it will look in this raw folder which is your stage in folder and then it has an archive folder where you would basically copy all of the things that have been processed and so it will look in raw it has this file called processed dot m d and that is keeping the log of all of the files that it is processing for you and extract an information and the reason it's doing that it's so it doesn't process the same files multiple times and it does a similar thing on drive there are some permissions in drive that actually if a process of file on google drive it can move it and copy it into the archive folder but it can't delete it from the raw folder in your local machine it can delete the file and move it into archive because of permissions with the google drive mc connector it cannot delete the file it can just copy it so at the end of you're in drive mode and you say bill drive it will say i processed all these files you can delete them from raw yourself that's just one of the small quirks so basically this is quite simple right does step one it's gonna read each new file whatever it may be and extract a learning a piece of knowledge and inside a framework a metric a formula whatever again these can be customized to what you want to populate your intelligence layer with i have put inside framework metric formula outcome experience that a market would want to remember confidential the a filter and so it's trying to filter it all of the things that would be priority data to that company you should own the core learnings you're getting from working within a company they are your knowledge and so i think as long as you extrapolate in the learnings not any company confidential information that's fine but this makes it really easy because you're just copy and files that you know you're able to extract information from into your raw folder so for each learning it will capture the title the content and then what type of intelligences this is whether it's a metric and find in a formula when a loss to call out a channel so that's step one step one is basically extract the information step two is route the information so it tries to route it to a topic these topics can be customized at the start as we talked about then it will route it to a company page and then it will route it to like learnings that span multiple topics like every marketing team everyone has the same three problems a single most important hire for a growth team so it tries to look at like things that are applicable to just a market here and it puts those actually on the homepage it tries to skip content that isn't mark and learning know personal notes logistics admin all those kind of things so within then it will show what was found so when you run it it will actually show exactly what was found and then give you the kind of files the summary all of these different things and i'm gonna show you what that looks like and then it will let either build the artifact if it's your first time running it or update the artifact and so as that couple of other things in there but that's the kind crux of the skill right it's being able to extrapolate all of that information and so if you're just getting started from the setup you might have a bunch of things that you've learned a bunch of documents all of these different things you can put them all in raw and it will build your very first version of your intelligence layer and then you wanna get into the habit that every kind of month you add some of the things that you've learned some of the most important things into that raw folder and run your build command and it will keep enriching and improving that intelligence layer this is a quick example of it pulling in an incredible overview best in class ways to run paid advertising teams and paid advertising campaigns from a presentation that one of our teams put together and you can see here it is going through and find in the learnings it is then telling me what exactly they are so it'll say it's a find in a formula a metric a call it will then say this is gonna be under underpaid advertising this is gonna be under attribution and measurement there's some like leadership ones signed here leadership and strategy and then it will actually say to you you want me to go ahead and update the intelligence layer or you would you like me to remove or adjust any of so you can actually work with it to say don't include this don't include that actually change this one and now you can ship them all and update that intelligence layer so this is how you win with ai that v one i look pretty simple which is like hey this is just going to be a html file that continually is updated structured to be your core intelligence personal intelligence layer that i can just basically copy to google drive i can build it on my local machine i can copy it into google drive or i just build a new google drive and anytime i'm using one of these ai systems i can say use this project folder and my project folder has my intelligence and it starts from that basis and that is huge and if you want to get started with this so you want the template and you want the skill i've added the link to download them from my github repository it's a public link and you could go get started really easily the way you do that is you basically just run the build skill like install the build skill either coworker or clock code and actually go run that skill get set up you need to have some information that you wanna process and so if you don't have any information that you wanna process this is your call that to get started to start to say these are some of the things that i really need to extrapolate the learnings from because are really important for the things that i am improving on getting better at that i want my ai system to know get into that habit and start to build that personal intelligence layer for you to make your results much much better than anyone else you're core intelligence layer you're in personal intelligence layer is the way that you are gonna differentiate from everyone else and is the most critical thing that you can own right now let me tell you about another great podcast this old marketing hosted by joe po and robert rose joe po and robert rose two of the most well known experts in the content marketing space talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers each podcast show features a discussion of content marketing headlines rants from joe and robert on what's going on in the industry and a this old marketing example from the past that we can learn from always useful entertaining and never more than sixty minutes they recently did an episode called doing the job is no longer enough about the changing relationship between companies creators and employees listen to this old marketing wherever you get your podcasts this data is wrong every freaking time time have you heard of hubspot hubspot is a crm platform where everything is fully integrated well i can see the clients hold history calls support tickets emails and here's a test from three days ago i totally missed hubspot grow better