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Healthcare provider Fatebenefratelli raised €2.7 million donations during COVID-19 emergency campaign using HubSpot tools with Marketing Hub landing pages and email marketing

HubSpot Free Tools Solves Key Healthcare Challenges

Challenge HubSpot Solution Result
Fragmented digital presence with 11 separate websites operating without coordination HubSpot CMS Hub for centralized website management Unified digital identity with 350,000 annual website sessions
No centralized marketing processes or lead generation strategy HubSpot Marketing Hub with forms, landing pages, and workflows 4,000 qualified leads generated in one year
Urgent need for emergency fundraising during COVID-19 crisis HubSpot email marketing and landing page tools €2.7 million raised from 4,000 donors plus 1,500 volunteer applications

Healthcare Provider Fatebenefratelli Achieves Digital Transformation Success with HubSpot Free Tools

Fatebenefratelli • Healthcare • Italy

"We raised 2.7 million euros, thanks to the solidarity of 4,000 donators. Thanks to HubSpot and Digital Dictionary, today our digital channels can count on 350,000 sessions per year and 4,000 leads"

— Francesco Stellini, Marketing, Communication and Fundraising Manager at Fatebenefratelli Group

Healthcare provider Fatebenefratelli raised €2.7 million donations during COVID-19 emergency campaign using HubSpot tools with Marketing Hub landing pages and email marketing

Healthcare provider Fatebenefratelli generated 350,000 website sessions per year after implementing HubSpot CRM with HubSpot CRM and CMS Hub

Healthcare provider Fatebenefratelli generated 4,000 leads in one year after HubSpot implementation with HubSpot CRM and Marketing Hub

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Top HubSpot Integrations for Healthcare Companies Looking to Improve Patient Care

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Outlook

Email and calendar management

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Gmail

Email integration and communication

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Outlook Calendar

Calendar scheduling and meetings

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Google Calendar

Calendar scheduling and meetings

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LinkedIn

Professional networking and lead generation

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Google Ads

Digital advertising campaigns

How HubSpot Solves the Patient Acquisition and Compliance Challenges Facing Healthcare Organizations

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HIPAA-Compliant Patient Communication

Manage patient relationships while maintaining strict compliance standards. HubSpot's secure platform helps healthcare organizations nurture patient relationships, send appointment reminders, and follow up on care plans without compromising sensitive health information.

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Streamlined Patient Journey Tracking

Track every touchpoint from initial inquiry to ongoing care with comprehensive patient journey mapping. Monitor referral sources, appointment scheduling patterns, and treatment outcomes to optimize your patient acquisition and retention strategies.

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Targeted Healthcare Marketing Automation

Reach the right patients with personalized health content and service offerings. Create automated campaigns for preventive care reminders, seasonal health tips, and specialized treatment programs while respecting patient privacy and communication preferences.

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Practice Growth Analytics & Reporting

Make data-driven decisions with detailed analytics on patient acquisition costs, referral patterns, and service utilization. Track key healthcare metrics like patient lifetime value, appointment show rates, and treatment completion rates to optimize your practice's growth strategy.

Frequently Asked Questions

Is HubSpot HIPAA compliant for healthcare organizations?
Yes, HubSpot offers HIPAA compliance features for healthcare organizations, including data encryption, access controls, and audit trails to protect patient information.
Can HubSpot integrate with our existing healthcare management systems?
Absolutely. HubSpot integrates with popular healthcare systems including EMRs, practice management software, and telehealth platforms through native integrations and APIs.
How can healthcare organizations use HubSpot's free tools?
Healthcare organizations can use HubSpot's free CRM to manage patient relationships, track appointments, automate follow-ups, and create marketing campaigns to attract new patients.
What support is available for healthcare organizations new to HubSpot?
HubSpot provides dedicated healthcare onboarding, training resources, and ongoing support to help medical practices and healthcare organizations maximize their success.
Can we track patient acquisition and ROI with HubSpot?
Yes, HubSpot's analytics tools help healthcare organizations track patient acquisition costs, campaign performance, and ROI across all marketing channels and patient touchpoints.

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