AI-Referred Traffic Trends
See how much traffic answer engines are sending to websites.
A traffic dip isn't always your fault. This chart helps you find out.
The numbers here show what's happening across the industry, not for your brand specifically. The way to get the most out of this chart is to compare it to your own traffic data — once you know what the industry is doing, you can figure out what it means for you:
- Industry traffic is up, but you're flat or declining: You may be losing traffic share compared to your competitors. That's a signal to audit your AEO coverage, specifically looking at which engines are sending traffic, and whether your content is showing up in their answers. A good next step is to check the Citation Share Trends chart to see which content types are earning the most citations right now. Compare that against what you're actually publishing.
- Industry traffic is down, and so are you: Likely a market-wide shift rather than a strategy problem. Check the Answer Engine Volatility Tracker to see if conditions changed that week. If they did, that context is probably your answer.
- Industry traffic is down, but you're holding steady or growing: Your strategy is outperforming the market average. Take note of what you've been doing differently, because it's working.
Review each answer engine to see whether one is driving the traffic trend more than the others. Sometimes the picture looks very different depending on which platform you're looking at.
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AI-referred traffic is based on anonymized HubSpot customer data and modeled to show aggregated page visit trends from ChatGPT, Gemini, and Perplexity each week. Actual results may differ by region and language. Weekly data runs Monday-Sunday; it can take a few hours for all traffic data to populate.
