AEO SensorBETA
Monitor visibility across leading answer engines.
Stay on top of changes in AI search. AEO Sensor tracks shifts in answer engine responses, including volatility in AI answers, traffic, and visibility trends by industry.
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The data is currently delayed. Stay tuned for updates as we make them
AI-Referred Traffic Trends
See how much traffic answer engines are sending to websites.
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AI-referred traffic is based on anonymized HubSpot customer data and modeled to show aggregated page visit trends from ChatGPT, Gemini, and Perplexity each week. Actual results may differ by region and language. Weekly data runs Monday-Sunday; it can take a few hours for all traffic data to populate.
A traffic dip isn't always your fault. This chart helps you find out.
The numbers here show what's happening across the industry, not for your brand specifically. The way to get the most out of this chart is to compare it to your own traffic data — once you know what the industry is doing, you can figure out what it means for you:
- Industry traffic is up, but you're flat or declining: You may be losing traffic share compared to your competitors. That's a signal to audit your AEO coverage, specifically looking at which engines are sending traffic, and whether your content is showing up in their answers. A good next step is to check the Citation Share Trends chart to see which content types are earning the most citations right now. Compare that against what you're actually publishing.
- Industry traffic is down, and so are you: Likely a market-wide shift rather than a strategy problem. Check the Answer Engine Volatility Tracker to see if conditions changed that week. If they did, that context is probably your answer.
- Industry traffic is down, but you're holding steady or growing: Your strategy is outperforming the market average. Take note of what you've been doing differently, because it's working.
Review each answer engine to see whether one is driving the traffic trend more than the others. Sometimes the picture looks very different depending on which platform you're looking at.
AI traffic is up for grabs.
AI Search Sensor won’t show your brand’s traffic, but HubSpot AEO can.
AI Visibility Benchmarks by Industry
See how often brands in your industry are appearing in AI search results, and whether that’s changing over time. Get insights into a company’s
visibility score
and
visibility score
A score from 0-100% estimating how often a brand is mentioned in AI answers relative to other tracked competitor brands.
citation share
across multiple weeks.
citation share
The estimate of how frequently a specific brand’s domain appears in AI-cited sources out of all citations analyzed. Expressed as a percentage from 0-100%
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Benchmarks reflect estimated trends from representative brands within each industry. Weekly data runs Monday-Sunday for ChatGPT, Gemini, and Perplexity data; each week appears once complete. Visibility score and citation share each utilize a 0-100% range, with graphs autoscaling for easier readability.
Use the brands you recognize to calibrate what's realistic in your industry.
The companies shown aren't necessarily competitors — they're familiar names chosen to give you a meaningful benchmark. When you select your industry, you're not watching a race. You're getting a baseline for what typical AI visibility looks like and how wide is the spread between brands.
In some industries, the top performers sit well above 70% visibility while others cluster around 30%. In others, the field is much tighter. Once you know the range, use it as a comparison point for your own brand. Pick a company in your industry that you'd consider a household name and note where they're sitting. If your own visibility score is tracking close to theirs, you're in the conversation. If you're well below them, you have a clear sense of how much ground there is to make up. And, if you're above them, that's a meaningful signal that your AEO strategy is working.
Toggle between Visibility Score and Citation Share to see both sides of the picture. A brand can be frequently named in AI answers without being cited as a source, meaning they have a strong, reputable presence across the web but a weaker content strategy. Inversely, if a brand is cited heavily without being named, they have a significant catalog of well structured content, but they need to improve their authority — or why someone should choose to buy their products & services.
How does your brand stack up?
See how you perform vs. your competitors with HubSpot AEO.
Citation Share Trends
See how different content types and source channels appear in AI search results over time.
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Weekly citation data is based on anonymized results from HubSpot customers and modeled to show citation share by content type or source type. Data is based on responses from ChatGPT, Gemini, and Perplexity Monday-Sunday; each week appears once complete.
Watch for what's shifting, not just what's dominant.
Content Type:
This view shows which formats of content — blogs, comparison pages, documentation, guides, and others — are being cited most in AI-generated answers each week.
The content types holding the largest share tell you what AI engines are currently treating as authoritative. But another actionable signal is movement. A content type steadily growing its share week over week is one the engines have started favoring more recently — and a format potentially worth investing in if you're not already publishing it regularly. Equally, a content type that's shrinking is one losing favor, which may mean deprioritizing it isn't as risky as it once seemed.
When you see a significant shift, cross-reference it with the Volatility Tracker. A sudden change in the mix during an Elevated or Extreme week usually means the engine updated how it weights certain content. That shift is likely affecting everyone, not just you.
Channel:
This view shows which types of sources AI engines are pulling citations from — owned content (your website), earned media, review sites, affiliates, UGC, and others.
The most important thing this chart communicates is that AEO isn't just about what's on your website. AI engines pull from the entire web when deciding what to cite. In many cases, third-party sources like review sites, affiliates, and others carry significant weight in what gets surfaced.
If you look at this chart and see review sites or affiliates holding a large or growing share vs. owned, that's a signal that AI engines in your space are trusting what others say about brands more than what brands say about themselves. If your current strategy is focused entirely on your own content, this chart is telling you there's a meaningful piece of the picture you're not influencing.
On the flip side, if owned content is consistently strong in your industry, that's validation that investing in your own site — your blog, your product pages, your documentation — is the right place to focus.
Use this view to pressure-test where your effort is going. If the channels gaining share are ones you're not active in, that's the gap worth closing first.
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Affiliate: Affiliate sites, where you can pay to have your content published
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Competitor: Competitor domains, from the competitors set up during onboarding
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Earned: Earned media, including news or PR
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Owned: Your own domain
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Peer: Peer sites are product/service companies that are not your direct competitors
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Review sites: Third-party platforms where users rate and review products, such as G2, Capterra, and Trustpilot.
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UGC: User Generated Content sites such as Youtube / Reddit
See who’s winning citations — and take more share.
Spot where you're gaining ground, losing it, and where to win it back.
Answer Engine Volatility Tracker
Track how AI answer engines are changing brand visibility. Get a daily snapshot based on mention, citation, and AI-referred traffic data to understand whether visibility shifts are market-wide — or a sign that your own AEO strategy needs attention.
Minor fluctuations in AI responses.
Noticeable shifts in AI responses.
Large changes in AI responses.
Major disruptions in AI responses.
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*Daily volatility based on mention rate, citation rate, citation type, and AI-referred traffic compared to rolling averages from ChatGPT, Gemini, and Perplexity. This data represents directional trends of how brand visibility changes within AI responses. Daily volatility scores may fluctuate slightly for three days from the current day.
Your weather report for AI engines.
When something looks off in your own AEO metrics, check here for what the market is experiencing. A spike in volatility means the engines have changed. How many links they show, how often they name brands, what sites or content they reference most, and how much traffic they send can all be shifting.
Use the score alongside your own data to diagnose what's actually happening:
- Score is Elevated or Extreme, and your metrics dropped: Likely a market-wide shift. Focus on understanding what changed before making any adjustments to your strategy — reacting too quickly to engine-level changes often creates more disruption than the change itself.
- Score is Calm, but your metrics dropped: This is worth investigating. The market is stable, which means the shift is more likely specific to your brand or content. That's the moment to look at your citation share and visibility data more closely.
- Score is Elevated or Extreme, but your metrics are holding: Your content is weathering the shift better than average. Take note of what you've been doing, because it's working.
Don't just watch the trends, track your own.
See how AI volatility is affecting you. AI Search Sensor won’t show your brand’s visibility, but HubSpot AEO can.
Model Release Notes
August 06, 2026
GPT-5.6
Plus and Pro users can now use an updated GPT‑5.6 Sol in ChatGPT with more reliable facts, more focused answers, and a new slider to choose how much thought ChatGPT puts into a response. GPT‑5.6 Luna will become the default model for Free and Go users this week. Starting next week, they'll also have unlimited text chats and access to a new Think button for harder questions (subject to abuse guardrails). Limits will still apply for file uploads, images and other tools. This release applies to the chat experience in ChatGPT. Work and Codex are not changing as part of this release.
July 23, 2026
ChatGPT Update
“We're starting to roll out a new health experience in ChatGPT. Logged-in Free, Go, Plus, and Pro users in the United States who are 18 or older can securely connect supported health records and Apple Health data, see a dashboard of their health information, and ask questions grounded in their personal health context. Available on web and iOS, Health lets you view lab results, medications, activity, sleep, and other health information in one place. You can ask questions directly in ChatGPT or use the Health tab to explore trends, prepare for appointments, understand test results, track wellness goals, and think through questions to discuss with a healthcare professional. The experience builds on feedback from early testers and gives you control over what you connect and when ChatGPT can use it. Health is built with layered privacy and security safeguards. Connected medical records and Apple Health information, and conversations that use it, are not used to train our foundation models or target ads. ChatGPT Health is designed to support, not replace, medical care and is not intended for diagnosis or treatment.”
July 21, 2026
Gemini 3.6 Flash
“We're introducing Gemini 3.6 Flash, an upgraded version of our Flash model, to help you tackle everyday tasks. Try using it for quick tasks like analyzing several documents or multi-step projects like building a working prototype with the Canvas tool. We're excited to bring this model to all Gemini app users globally. To access, select 3.6 Flash in the model drop down. We want to make Gemini the most helpful AI assistant for everyone. With Gemini 3.6 Flash, you can now tackle your everyday tasks with greater confidence, without choosing between speed and quality.”
July 09, 2026
ChatGPT Work
“ChatGPT Work is an agent for longer, more involved tasks. It can research and analyze information, work across connected apps and files, and create finished documents, spreadsheets, presentations, reports, and Sites. You can follow its progress, answer questions, change direction, and approve important actions as it works. Work can also keep projects moving through Scheduled Tasks. Rolling out to paid plans except Free and Go.”
July 08, 2026
GPT-Live-1
“We're rolling out a new ChatGPT Voice experience. ChatGPT Voice is now powered by GPT-Live-1 for paid users and GPT-Live-1 mini for Free users. Both models can listen and speak at the same time, making turn-taking and interruptions feel more natural. GPT-Live-1 works inside a ChatGPT chat, with spoken responses appearing alongside streamed text. It can use web search and memory, show visual results through supported widgets, and work with text and images in the same conversation. GPT-Live-1 is rolling out across consumer plans, including Free.”
July 06, 2026
GPT-5.5 Instant Mini
“We're rolling out GPT-5.5 Instant Mini in ChatGPT. It replaces GPT-5.3 Instant Mini as the fallback model users reach after hitting their GPT-5.5 Instant or Auto rate limits. Because it serves as a fallback, it won't appear in the model picker. Compared with GPT-5.3 Instant Mini, GPT-5.5 Instant Mini better tracks evolving user intent, calibrates tone, and avoids repetitive or overly structured responses. Testing also showed stronger personalization and fewer factual issues.”
June 04, 2026
ChatGPT Update
“We've upgraded memory so ChatGPT can better keep your context up to date, helping responses stay more relevant. This makes memory more useful by reducing stale or contradictory saved memories and helps ChatGPT better understand your preferences, goals, and ongoing work. You can review the memories that ChatGPT may use to personalize responses through sources or in your memory summary. Memories are now updated automatically, with ChatGPT keeping track of the details it determines are most important so it can continue building on the context you've already shared. If you prefer to revert to the legacy saved memories system, go to Settings > Memory > Saved memories. This update is rolling this out to Plus and Pro users in the US today. To access it on iOS or Android, update your ChatGPT app to the latest version. We'll expand to Free and Go plans and additional countries over the next few weeks. Users will receive an in-product notice when the update becomes available to them. For Plus and Pro users, ChatGPT can also remember more useful context, with twice as much memory capacity.”
June 01, 2026
ChatGPT Update
“ChatGPT can now help with more of the job search process, from finding relevant live roles to tailoring a resume for a specific opportunity. When you search for jobs, ChatGPT can surface live listings and freelance opportunities from sources like Indeed, Upwork, Appcast, and across the web. Results are personalized using your experience, skills, and goals to highlight roles that may be a strong fit. You can follow links to apply directly on the source sites. You can now also upload or create a resume in ChatGPT, tailor it to a specific role, and download it in a polished, professional format. Job search: Available to users in the U.S. on Free, Go, Plus, and Pro plans. Resume formatting: Available in English globally on the web for all plans.”
May 28, 2026
GPT-5.5 Instant
“We're updating GPT-5.5 Instant in ChatGPT and the API to improve response style and quality. It's now easier to read, more natural in everyday conversations, and better paced in practical help tasks, with fewer overly long or bullet-heavy responses. With this update, canvas will no longer be available in GPT-5.5 Instant or GPT-5.5 Thinking. Writing and coding functionality is now supported directly in chat responses through writing blocks and code blocks. Paid users can continue using canvas for a limited time through legacy models until those models are sunset.”
May 28, 2026
OpenAI o3
“Today, we're continuing to retire older models with limited usage in ChatGPT so we can better serve our newer, most capable models. OpenAI o3 will be retired from ChatGPT on August 26, 2026 following a 90-day sunset period, and GPT-4.5 will be retired from ChatGPT on June 27, 2026 following a 30-day sunset period. These models are currently available to paid users only via model settings. These changes apply to ChatGPT only; there are no changes to the API.”
May 19, 2026
Gemini 3.5 Flash
“3.5 Flash delivers frontier-level intelligence for your daily life. Gemini 3.5 Flash is our best model yet for getting challenging tasks done quickly and efficiently, giving you frontier-level intelligence at speed. Whether you need help with everyday tasks, like analyzing multiple documents quickly or multi-step projects, like prototyping or vibe coding, 3.5 Flash is designed to navigate real-world complexity and help you take action. Rolling out to everyone globally. To access, select '3.5 Flash' in the model drop down.”
May 19, 2026
Gemini Update
“The next chapter of Gemini Live. Gemini Live is now integrating into chat, allowing you to switch seamlessly between talking and typing. Gemini now connects directly with your favorite apps to handle the heavy lifting–from comparing products to catching up on emails. While you talk, Gemini will even show you information like real-time maps, weather cards, or you can show Gemini what you're seeing to dream up new images with Nano Banana. Just talk and let Gemini handle the rest. Rolling out globally to Android and iOS users.”
May 19, 2026
Gemini Update
“Gemini responses are now even richer, more dynamic, and interactive. Instead of just reading a wall of text, for specific topics Gemini can show more interactive explorations, so you can zoom deep into high-resolution images to spotlight layer-by-layer information, or generate engaging narrated video overviews of 30-60 seconds. These new responses can also include interleaved images, timelines, and more. For every prompt, Gemini will reason through the best way to organize information to ensure you get the right information in a format that works for you. Interactive multi-layer images and Video Overviews are available in English globally for specific topics when using the 'Pro' model.”
May 12, 2026
GPT-5.5 Instant
“Free users in ChatGPT will now see more inline images from the web to help make visual topics easier to understand, including well-known people, places, and products. When visuals can add clarity, images may appear alongside relevant parts of an answer. You can click any image to view it at its original size and see source attribution. This is rolling out globally on web and iOS to Free users for responses using 5.5-Instant.”
May 05, 2026
ChatGPT Update
“Starting today, we're rolling out memory improvements to ChatGPT Plus and Pro users that make responses more personalized, useful, and continuous over time. ChatGPT can now better pull in relevant context from your past chats, saved memories, and, where available, files and connected Gmail app, to offer more tailored ideas, recommendations, and next steps. It is also faster at searching past conversations to find the right context, so you don't have to repeat yourself as often. We're also introducing memory sources across all ChatGPT consumer plans, so you can see what information helped personalize a response and make edits if something is no longer relevant. Tap the Sources icon below the response to view relevant saved memories, past chats, and custom instructions. Plus and Pro users may also see files in their library and referenced emails from a connected Gmail account.”
May 05, 2026
GPT-5.5 Instant
“We're rolling out GPT-5.5 Instant as ChatGPT's new default model. It replaces GPT-5.3 Instant for all ChatGPT users and improves everyday answers across accuracy, clarity and conciseness, image understanding, STEM questions, and when ChatGPT decides to search the web. GPT-5.5 Instant is more factually reliable, especially for prompts where accuracy matters most. It also gives tighter, more direct answers without losing useful details, asks fewer unnecessary follow-up questions, and reduces clutter like overformatting and gratuitous emojis. For Plus and Pro users using chatgpt on web, GPT-5.5 Instant can more effectively use context from past chats, files, and Gmail, when connected, to make responses more relevant. GPT-5.5 Instant is rolling out starting today to all ChatGPT users. Paid users can continue using GPT-5.3 Instant for three months through model configuration settings before it is retired.”
April 22, 2026
ChatGPT Update
“Sometimes, you just want the right answer as quickly as possible. We're rolling out Fast answers, a quicker way to get responses to common information-seeking questions in ChatGPT, like 'Show me the Seven Wonders of the World' or 'Which football team has the most super bowl titles?' When your question doesn't require a personalized response and ChatGPT has a high-confidence answer ready, it can now respond faster while still providing a useful, in-depth answer. Fast answers do not reference your past chats or memory. Fast answers are available globally on web, iOS, and Android for logged in and logged out users across plans. If you prefer ChatGPT to always generate personalized answers, you can turn Fast answers off anytime in Personalization settings.”
April 09, 2026
GPT-5.3 Instant Mini
“Today, we're releasing GPT-5.3 Instant Mini in ChatGPT. It replaces GPT-5 Instant Mini as the fallback model users reach after hitting their rate limits for GPT-5.3 Instant. Because it serves as a fallback, it won't appear in the model picker. Compared with GPT-5 Instant Mini, GPT-5.3 Instant Mini feels more natural in conversation, with stronger writing and contextual awareness throughout chats. It outperforms GPT-5 Instant Mini across a range of use cases.”
March 26, 2026
ChatGPT Update
“Users can now choose to share their device location so ChatGPT can provide more relevant information, such as local recommendations, news, and weather. Sharing your device location is completely optional and off until you choose to enable it. You can update device location sharing in Settings > Data Controls at any time. Enabling location sharing will also enable precise location. Precise location means ChatGPT can use your device's specific location, such as an exact address, to provide more tailored results. For example, if you ask 'what are the best coffee shops near me?', ChatGPT can use your precise location to provide more relevant nearby results.”
March 24, 2026
ChatGPT Update
“We've improved shopping in ChatGPT to make it easier to discover, compare, and decide on products. Product results are now more visually rich, with improved detail and relevance. You can browse products in chat, refine results through conversation, and upload images to find similar items. Products can also be compared side by side with key details such as price, reviews, and features, making it easier to compare without opening multiple tabs. We've also improved product data coverage, freshness, and speed so results are more up to date and useful. These improvements are rolling out to all ChatGPT users this week. These updates improve how ChatGPT retrieves and presents product information from merchants and other providers using the Agentic Commerce Protocol (ACP).”
March 18, 2026
GPT-5.4 mini
“We're rolling out GPT-5.4 mini in ChatGPT. GPT-5.4 mini is available to Free and Go users via the 'Thinking' feature in the + menu. For all other users, GPT-5.4 mini is available as a rate limit fallback for GPT-5.4 Thinking. For Plus, Pro, and other paid users, GPT-5.4 mini will be used as a fallback for GPT-5.4 Thinking when rate limits are reached, helping with continued access to reasoning capabilities during high usage. Enterprise customers will retain the option to default Auto routing to GPT-5.4 mini, if preferred. GPT-5.4 mini will not appear as a selectable model in the model picker.”
March 16, 2026
GPT-5.3 Instant
“We're rolling out an update to GPT-5.3 Instant that improves follow-up tone and reduces teaser-style phrasing in responses (e.g., "If you want…", "You'll never believe…", "I can tell you these three things that…").”
March 11, 2026
GPT-5.1
“As of March 11, 2026, GPT-5.1 models are no longer available in ChatGPT. This applies to GPT-5.1 Instant, GPT-5.1 Thinking, and GPT-5.1 Pro. Existing conversations that used GPT-5.1 will automatically continue on the corresponding current model: GPT-5.3 Instant, GPT-5.4 Thinking, or GPT-5.4 Pro.”
March 10, 2026
ChatGPT Update
“When you ask ChatGPT about certain topics, it can now present an interactive visual module that lets you experiment with formulas and variables in real time. Adjust inputs, manipulate equations, and instantly see how changes affect graphs and outcomes—turning abstract concepts into something you can explore directly. Interactive learning launches with 70+ math and science topics, including concepts like the Pythagorean theorem, ideal gas law, circle area, and lens equations. This feature builds on other learning tools in ChatGPT, like study mode and quizzes, designed to help students work through problems step by step and strengthen understanding. Availability: Rolling out to all logged-in ChatGPT users across consumer and business plans.”
March 05, 2026
GPT-5.4 Thinking
“GPT‑5.4 brings together the best of our recent advances in reasoning, coding, and agentic workflows into a single frontier model. It incorporates the industry-leading coding capabilities of GPT‑5.3‑Codex while improving how the model works across tools, software environments, and professional tasks involving spreadsheets, presentations, and documents. The result is a model that gets complex real work done accurately, effectively, and efficiently—delivering what you asked for with less back and forth. In ChatGPT, GPT‑5.4 Thinking can now provide an upfront plan of its thinking, so you can adjust course mid-response while it's working, and arrive at a final output that's more closely aligned with what you need without additional turns. GPT‑5.4 Thinking improves deep web research, particularly for highly specific queries, while better maintaining context for questions that require longer thinking. GPT‑5.4 Thinking also has improved context window management that supports its ability to think for longer. Together, these improvements mean higher-quality answers that arrive faster and stay relevant to the task at hand.”
March 03, 2026
GPT-5.3 Instant
“GPT‑5.3 Instant delivers more accurate answers, richer and better-contextualized results when searching the web, and reduces unnecessary dead ends, caveats, and overly declarative phrasing that can interrupt the flow of conversation. This update focuses on the parts of the ChatGPT experience people feel every day: tone, relevance, and conversational flow. These are nuanced problems that don't always show up in benchmarks, but shape whether ChatGPT feels helpful or frustrating. GPT‑5.3 Instant directly reflects user feedback in these areas.”
February 20, 2026
ChatGPT Update
“ChatGPT now has a total context window length of 256k tokens (128k input and 128k max output) when you manually select Thinking. Previously it was 196k total tokens.”
February 19, 2026
Gemini 3.1 Pro
“Building on the Gemini 3 series, we're releasing 3.1 Pro, a smarter and more capable model for complex problem-solving. 3.1 Pro is designed for tasks where a simple answer isn't enough, taking advanced reasoning and making it useful for your hardest challenges. This improved intelligence can help in practical applications — whether you're looking for a clear, visual explanation of a complex topic, a way to synthesize data into a single view, or a step-by-step plan bringing an ambitious creative project to life. 3.1 Pro is rolling out globally to the Gemini app, with higher limits for users with Google AI Pro and Ultra plans. To access, select "Pro" in the model drop down.”
February 13, 2026
GPT-4o, GPT-4.1, GPT-4.1 mini, OpenAI o4-mini, GPT-5 (Instant and Thinking)
“As previously announced, we have retired GPT-4o, GPT-4.1, GPT-4.1 mini, and OpenAI o4-mini from ChatGPT. We are also retiring GPT-5 (Instant and Thinking), as previously announced. There are no API changes at this time. For details, see our blog post and Help Center.”
February 13, 2026
ChatGPT Update
“Improved reliability for long 'Thinking' chats. We've reduced interruption rates in longer 'Thinking' chats through infrastructure improvements.”
February 12, 2026
Gemini 3 Deep Think
“We're releasing a major upgrade to Gemini 3 Deep Think, our specialized reasoning mode, built to push the frontier of intelligence and solve modern challenges across science, research, and engineering. By blending deep scientific knowledge with everyday engineering utility, Deep Think now moves beyond abstract theory to help drive practical applications. This update is available to Google AI Ultra Subscribers in the Gemini App. To access, select "Deep Think" in the prompt bar.”
February 12, 2026
ChatGPT Update
“We're making an update to ChatGPT Voice that improves its ability to follow user instructions, and usage of tools like web search to provide better responses. This update applies to the version of Voice primarily used by those on the free ChatGPT plan, and by Plus users when limits are reached for the main model.”
February 10, 2026
ChatGPT Update
“We're introducing improvements to deep research in ChatGPT to help produce more accurate, credible reports with greater control. You can now focus research on specific websites and a larger collection of connected apps as trusted sources. A redesigned sidebar entry point and fullscreen report view make it easier to start, review, and manage research in one place. Create and edit a research plan before it begins, and track progress with the ability to adjust direction mid-run. Rolling out throughout today to Plus and Pro users, with Free and Go users following in the coming days.”
February 10, 2026
GPT-5.2 Instant
“We're making an update to GPT-5.2 Instant in ChatGPT and the API that improves response style and quality. Users should notice responses that are more measured and grounded in tone, in a way that's more contextually appropriate to the conversation. The model also tends to output clearer, more relevant answers to advice-seeking and how-to questions, more reliably placing the most important info upfront.”
February 04, 2026
GPT-5.2 Thinking
“Update on thinking time settings for GPT-5.2 Thinking in ChatGPT. Jan 10, 2026: We lowered the Standard and Light thinking time as we observed users prefer faster responses. As part of this update, the Extended thinking setting for GPT-5.2 was unintentionally changed to be lower which we have now fixed. February 3, 2026: We made another small reduction to Standard thinking time based on testing. February 4, 2026: We're restoring the Extended thinking level for GPT-5.2 Thinking to its prior setting, correcting the inadvertent reduction from January. Extended is now back to its prior level.”
January 30, 2026
ChatGPT Update
“Responses in ChatGPT are now more visual and easier to scan. For everyday questions, responses may include at-a-glance visuals—like checking your team's latest stats, converting units, or doing a quick calculation. Answers now also highlight important people, places, products, and ideas. You can tap any highlight to open a side panel with key facts and trusted sources, making it easy to understand the context without asking follow-up questions. Rolling out globally on iOS, Android, web.”
January 29, 2026
GPT-4o, GPT-4.1, GPT-4.1 mini, OpenAI o4-mini, GPT-5 (Instant and Thinking)
“On February 13, 2026, alongside the previously announced retirement of GPT-5 (Instant and Thinking), we will retire GPT-4o, GPT-4.1, GPT-4.1 mini, and OpenAI o4-mini from ChatGPT. In the API, there are no changes at this time.”
January 28, 2026
Gemini 3
“We're introducing major updates to Gemini in Chrome to help you get the most out of the web. Built on Gemini 3, our most intelligent model, this update brings a new side panel experience that lets you multitask, access deeper Google apps integration, and quickly edit images with Nano Banana—all without leaving your tab. We're also introducing a preview of auto browse to help you automate tasks while keeping you in control. This experience is available on Windows, MacOS, and Chromebook Plus in the U.S. Auto browse is currently rolling out in preview in the U.S. to Google AI Pro and Ultra subscribers.”
January 26, 2026
ChatGPT Update
“We've improved search responses in ChatGPT Voice to deliver more complete, up-to-date answers, including better access to shopping results.”
January 22, 2026
GPT-5.2 Instant
“We're updating GPT-5.2 Instant's default personality to be more conversational and better at adapting its tone contextually, making exchanges feel smoother and more natural. You can still select a different base style and tone for ChatGPT, along with tuning characteristics like warmth and emoji use, within the Personalization menu in settings.”
January 20, 2026
Gemini Update
“Starting today, you can now connect Gemini to your Google apps—including Gmail, Photos, YouTube, and Search—to unlock a more proactive and personalized experience. We built Personal Intelligence with privacy at the center. Connecting your apps is off by default: you choose to turn it on, decide exactly which apps to connect, and can turn it off anytime. This beta version of Personal Intelligence is rolling out to Google AI Pro and AI Ultra subscribers in the U.S.”
January 20, 2026
ChatGPT Update
“We're making an update to ChatGPT Voice for paid users that improves its ability to follow user instructions, as well as fixes a bug where Voice can sometimes repeat back custom instructions.”
January 15, 2026
ChatGPT Update
“When reference chat history is enabled, ChatGPT can now more reliably find specific details from your past chats when you ask. Any past chat used to answer your question now appears as a source so you can open and review the original context. This memory improvement is now available for Plus and Pro users globally.”
December 19, 2025
ChatGPT Update
“In addition to selecting a base style and tone preset—like candid and friendly—you can now adjust specific characteristics individually. From the 'personalization' pane in settings, you can adjust ChatGPT to: Be more or less warm, Be more or less enthusiastic, Use more or fewer headers & lists, Use more or fewer emojis.”
December 17, 2025
Gemini 3 Flash
“Gemini 3 Flash is now the new default model in the Gemini app. It offers next generation intelligence at lightning speed and represents a major capability upgrade over Gemini 2.5 Flash. This model provides PhD-level reasoning comparable to larger models and delivers a significant leap in multimodal understanding, allowing you to ask questions using images, audio, text, and more. Gemini 3 Flash can be accessed in the Gemini app by selecting "Fast" for quick answers and "Thinking" to help solve more complex problems faster.”
December 11, 2025
GPT-5.2
“Today, we're releasing GPT-5.2, the next upgrade to the GPT-5 series. GPT-5.2 is smarter and more useful for both work and learning—while remaining just as enjoyable to talk to. GPT-5.2 Instant is a fast yet powerful workhorse for everyday work and learning, with clear improvements in info-seeking questions, how-tos and walk-throughs, technical writing, and translation. GPT-5.2 Thinking solves harder work tasks more effectively. GPT-5.2 Pro is our smartest and most trustworthy model yet for difficult questions. All three models have a new knowledge cutoff of August 2025. Update for free and Go users: We're removing automatic model switching for reasoning in ChatGPT. Previously, some questions were automatically routed to the Thinking model when ChatGPT determined it might help. To maximize choice, free users will now use GPT-5.2 Instant by default, and can still choose to use reasoning anytime by selecting Thinking from the tools menu in the message composer.”
December 04, 2025
Gemini 3 Deep Think
“Starting today, Google AI Ultra subscribers get access to Gemini 3 Deep Think, Gemini's most advanced reasoning mode. Deep Think uses iterative rounds of reasoning to explore multiple hypotheses simultaneously to solve problems, enabling it to excel at complex tasks including math, science and logic problems. Gemini 3 Deep Think mode pushes the boundaries of intelligence even further, delivering a meaningful improvement in reasoning capabilities. To access, select "Deep Think" in the prompt bar and 'Thinking' in the model dropdown.”
November 25, 2025
ChatGPT Update
“We're making ChatGPT Voice a seamless part of the ChatGPT experience, so you can use voice right inside the chat interface you already use every day—no separate mode required. Many of you have asked for a more flexible Voice experience—now, you can speak, listen, and see your conversation at the same time. Answers will be spoken alongside streamed text, image search results, widgets (maps, weather, etc.) and more—right in the same chat thread. This makes voice chats clearer, richer and more contextual by pairing spoken answers with visual context. You can: Follow along with typed answers as you listen; See visual search results like images, charts, and map cards in real time; Refer back to earlier messages without interrupting the conversation; Type back when you can't talk and still get a Voice response; Share photos to discuss them out loud. This update is rolling out to all users globally on the ChatGPT mobile app and chatgpt.com.”
November 24, 2025
ChatGPT Update
“Shopping research is a new interactive experience that helps you find the right products without doing all the research yourself. Describe what you need—like a quiet cordless vacuum for a small apartment, a gift for a four‑year‑old who loves art, or a way to choose between three bikes—and ChatGPT will ask clarifying questions, research deeply across the internet, review quality sources, and build on ChatGPT's understanding of you from past conversations and memory to return a personalized buyer's guide with options, tradeoffs, and links to buy. ChatGPT learns what you like through an interactive interface allowing you to guide the research based on your real-time feedback. Shopping research is available on ChatGPT Web, iOS, and Android for logged‑in Free, Go, Plus, and Pro users.”
November 21, 2025
GPT-5.1
“ChatGPT now adds more inline images from the web to help you quickly understand topics like well-known people, places, and products. When visuals can add clarity, you'll see images placed beside the relevant paragraph. You can click on any of the images to see them in original dimensions and with the source attribution. These improvements are gradually rolling out globally across all ChatGPT plans, on web, iOS, and Android for responses using GPT 5.1.”
November 19, 2025
GPT-5.1 Pro
“Today we're updating GPT-5 Pro to GPT-5.1 Pro. In early testing, users consistently preferred GPT-5.1 Pro over GPT-5 Pro, rating it especially highly for writing help, data science, and business questions. Testers highlighted the model's improved clarity, relevance, and structure in its responses. GPT-5.1 Pro is rolling out today for all ChatGPT Pro users and is available in the model picker. GPT-5 Pro will remain available as a legacy model for 90 days before being retired.”
November 18, 2025
Gemini 3 Pro
“Gemini 3 Pro is rolling out to everyone in the Gemini app starting today, with higher limits for users in the Google AI Plus, Pro & Ultra plans. It brings state-of-the-art reasoning to your most complex problems, and is our best vibe coding model yet. It can also reason across text, images, audio and video better than ever before. Starting from your first use you'll also notice responses are more helpful, better formatted and more concise. Try Gemini 3 Pro by selecting "Thinking" in the model drop down.”
November 18, 2025
Gemini 3
“We're introducing two new experimental Labs features in the Gemini app: visual layout and dynamic view. Powered by Gemini 3 and new advances from Google Research, these features make your responses more engaging and interactive. Visual layout uses multimodal capabilities to move beyond text, generating a visually immersive response with photos and interactive modules. Dynamic view takes this a step further using agentic coding capabilities. Gemini will design and code a unique experience with a user interface that's perfect for your specific prompt.”
November 18, 2025
Gemini Agent
“Gemini Agent is a new experimental tool that can complete multi-step tasks from start to finish, while keeping you in control. Agent uses Gemini 3's advanced reasoning and tool calling to break up complex tasks into smaller steps. If your task requires it, it will use apps like Gmail or Calendar, alongside many of the tools in Gemini, like deep research capabilities and Canvas, to achieve your end goal. Additionally, it can use live web browsing capabilities to research and take action on the web as part of completing your task. Gemini Agent is now available on the web, to Google AI Ultra subscribers 18+ in the US.”
November 12, 2025
GPT-5.1
“We're updating GPT-5 to GPT-5.1 Instant and GPT-5.1 Thinking, making answers both smarter and more conversational. GPT-5.1 Instant now uses light adaptive reasoning for tougher questions while staying fast, and GPT-5.1 Thinking adapts its thinking time more precisely for complex tasks with clearer, less jargony responses. GPT-5.1 Auto continues to route each query to the best model, and GPT-5 models remain available for three months under the Legacy models dropdown so you can compare and transition at your own pace. GPT-5.1 Instant and Thinking are rolling out first to paid (Pro, Plus, Go, Business) users, then to free and logged-out users, with Enterprise and Edu getting a temporary early-access toggle; GPT-5.1 will also be available soon in the API as gpt-5.1-chat-latest (Instant) and gpt-5.1 (Thinking).”
November 12, 2025
GPT-5.1
“We're updating ChatGPT's tone controls so it's easier to make responses sound the way you prefer. You can now choose from updated presets like Default, Friendly, Efficient, Professional, Candid, and Quirky (with Cynical and Nerdy still available), and we're experimenting with more granular controls over how concise, warm, or scannable responses are, plus how often emojis appear. Changes you make in Personalization now apply across all chats immediately (including existing conversations), and GPT-5.1 models follow your custom instructions and style preferences more reliably.”
November 07, 2025
ChatGPT Update
“Previously, changes you made to your ChatGPT personality or custom instructions only applied to new conversations. Starting today, updates you make in Settings → Personalization are applied immediately across all chats (including existing conversations!) so your experience stays consistent everywhere without needing to start a new thread.”
October 29, 2025
ChatGPT Update
“ChatGPT Pulse is now available on web and rolling out to Atlas for Pro users. With Pulse, ChatGPT can do asynchronous research on your behalf once a day based on your past chats, memory, and feedback to help you get things done. The research is delivered to you proactively the next day as a series of visual summaries that you can scan at a glance, expand for more detail, save for later, or ask follow up questions.”
October 22, 2025
GPT-5 Instant
“We're updating the model for signed-out users to GPT-5 Instant, giving more people access to higher-quality responses by default.”
October 15, 2025
ChatGPT Update
“ChatGPT now manages saved memories automatically by keeping the most relevant details prioritized and moving less important ones to the background. This helps prevent saved memories from reaching capacity and helps avoid 'memory full' state in your ChatGPT account. To decide which memories stay top of mind, ChatGPT considers factors such as how recent a detail is and how often you talk about a topic. You can now also search your saved memories more easily and sort them by newest or oldest.”
October 03, 2025
GPT-5 Instant
“We're updating GPT-5 Instant to better recognize and support people in moments of distress. The model is trained to more accurately detect and respond to potential signs of mental and emotional distress. These updates were guided by mental health experts, and help ChatGPT de-escalate conversations and point people to real-world crisis resources when appropriate, while still using language that feels supportive and grounding. As we shared in a recent blog, we've been using our real-time router to direct sensitive parts of conversations—such as those showing signs of acute distress—to reasoning models. GPT-5 Instant now performs just as well as GPT-5 Thinking on these types of questions. When GPT-5 Auto or a non-reasoning model is selected, we'll instead route these conversations to GPT-5 Instant to more quickly provide helpful and beneficial responses.”
September 29, 2025
ChatGPT Update
“We're introducing Instant Checkout in ChatGPT and the Agentic Commerce Protocol that powers it, built with Stripe. ChatGPT can help you find anything on the web and now with Instant Checkout, you can seamlessly buy directly from the merchant, right in chat. Starting today, U.S. ChatGPT Plus, Pro, and Free users can buy directly from U.S. Etsy sellers through ChatGPT, with over 1 million Shopify merchants coming soon. Ask ChatGPT a shopping question and it finds organic, unsponsored product results from across the web.”
September 25, 2025
Gemini 2.5 Flash
“An enhanced version of Gemini 2.5 Flash is now available to Gemini app users. Responses are now better organized with improved formatting. Gemini 2.5 Flash uses elements like headers, lists, and tables to make even complex outputs clearer and easier to understand. We've also improved image understanding, so Gemini can better interpret and respond to your uploads.”
September 25, 2025
ChatGPT Update
“We're launching an early preview of ChatGPT Pulse for Pro users on iOS and Android. This is a new experience where ChatGPT can now proactively deliver personalized, focused updates for you once a day. These updates are based on asynchronous research ChatGPT can do on your behalf overnight, synthesizing information from your memory, chat history, and direct feedback to learn what's most relevant to you. Updates are delivered once a day as visual summaries you can scan at a glance or dive deeper into.”
September 18, 2025
GPT-4o mini
“We're improving the quality and latency of responses of the version of Advanced Voice powered by GPT-4o mini.”
September 17, 2025
GPT-5
“We're giving Plus, Business, and Pro users more control over how long GPT-5 thinks before responding. You can now choose the level of reasoning time, so you can decide whether you want a quicker answer or more in-depth reasoning for your task. When you select GPT-5 with Thinking in ChatGPT, you'll see a new thinking time toggle in the message composer. Standard (new default, balancing speed and intelligence) and Extended (the previous default for Plus) are available to all Plus, Business users. Pro users get two additional options: Light (snappiest) and Heavy (deeper reasoning). All queries default to Standard unless you choose to change it.”
September 16, 2025
ChatGPT Update
“We've made further improvements to search in ChatGPT, making results more accurate, reliable, and useful. Factuality: Fewer hallucinations, improving answer quality. Shopping: Search is better at detecting shopping intent, showing products when you want them and keeping results focused when you don't. Formatting: Answers are better formatted for quick understanding without losing detail or quality.”
August 22, 2025
ChatGPT Update
“An improvement to projects is now available. When creating a project, users have the option to enable project-only memory. With project-only memory enabled, ChatGPT can use other conversations in that project for additional context, and won't use your saved memories from outside the project to shape responses. Additionally, it won't carry anything from the project into future chats outside of the project. This creates a focused, self-contained space, which is useful for long-running or sensitive work where you want ChatGPT to stay anchored to that project's tone, context, and history.”
August 15, 2025
GPT-5
“We're making GPT-5's default personality warmer and more familiar. This is in response to user feedback that the initial version of GPT-5 came across as too reserved and professional. The differences in personality should feel subtle but create a noticeably more approachable ChatGPT experience. Warmth here means small acknowledgements that make interactions feel more personable. This update does not show an increase in sycophancy compared to the previous personality of GPT-5.”
August 12, 2025
GPT-5
“You can now choose between 'Auto', 'Fast', and 'Thinking' for GPT-5. Most users will want Auto, but the additional control will be useful for some people. ChatGPT Plus users now have 3,000 messages/week with GPT-5 Thinking, and then extra capacity on GPT-5 Thinking mini after that limit. The context limit for GPT-5 Thinking is 196k tokens. 4o is back in the model picker for all paid users by default. Paid users also now have a 'Show additional models' toggle in ChatGPT web settings which will add models like o3, o4-mini, 4.1, and GPT-5 Thinking mini. 4.5 is only available to Pro users due to GPUs.”
August 07, 2025
GPT-5
“GPT-5 is slowly rolling out to all users on ChatGPT Plus, Pro, Team, and Free plans worldwide across web, mobile, and desktop. GPT-5 will be available to ChatGPT Enterprise and Edu plans soon. GPT-5 in ChatGPT is our next flagship model and the new default for all logged-in users. It simplifies ChatGPT to a single auto-switching system that brings together the best of our previous models into a smart, fast model.”
August 07, 2025
ChatGPT Update
“Personalities: You can now choose from four distinct personalities or use the Default personality in your Customize ChatGPT settings. Default is the standard ChatGPT style: clear, neutral, and adaptable. The other personalities each have their own style and tone: Cynic – Sarcastic and dry, delivers blunt help with wit. Robot – Precise, efficient, and emotionless, delivering direct answers without extra words. Listener – Warm and laid-back, reflecting your thoughts back with calm clarity and light wit. Nerd – Playful and curious, explaining concepts clearly while celebrating knowledge and discovery. Please note that these personalities will not apply to Voice mode.”
August 07, 2025
ChatGPT Update
“ChatGPT Voice updates: Rolling out improvements to Voice Mode to make it more accessible and useful for everyone. It now works with custom GPTs. Expanding access with near-unlimited use for Plus users and hours each day for Free users. Standard Voice Mode will be retired in 30 days, unifying all users onto the latest voice experience. For paid users, Voice now adapts to your instructions, adjusting its speaking style (length, speed, tone, and more) to fit the moment.”
August 06, 2025
Gemini Update
“Gemini now provides a richer learning experience by automatically integrating high-quality images, diagrams, and YouTube videos directly into its responses. When you ask about complex topics like photosynthesis or the parts of a cell, Gemini will seamlessly weave in visuals and YouTube videos alongside the text to help you understand the information more easily. Integration of high quality images, diagrams and YouTube videos is available to all users.”
August 06, 2025
Gemini Update
“Gemini now offers Guided Learning, a new mode designed to help you build a deeper understanding of whatever you're trying to learn or do. Instead of providing a single answer, this feature guides you through subjects step-by-step, breaking down concepts and providing interactive help along the way. It's ideal for understanding complex information or developing a new skill. You can activate this tool using the 'Guided Learning' chip on desktop or the 'Learn' chip on mobile. This experience is open to all users.”
August 01, 2025
Gemini 2.5 Deep Think
“Starting today, Google AI Ultra subscribers get early, limited access to Gemini 2.5 Deep Think, Gemini's most advanced reasoning mode. Deep Think is capable of thinking for longer and generating multiple parallel streams of thought simultaneously—much like how humans brainstorm to tackle complex problems – making it excel at iterative development and design, scientific and mathematical research, and coding.”
July 29, 2025
ChatGPT Update
“Study Mode is currently available to users in Free, Plus, Pro, and Teams plans globally. Study mode is a new learning experience in ChatGPT designed to help you build a deeper understanding of any topic. When you turn it on, ChatGPT will ask interactive questions to understand your goals and skill level, then work with you to reach the answer together. It can guide understanding with Socratic-style questions, break concepts into sections, personalize responses based on past chats, check understanding with open-ended prompts, and work with uploaded images or PDFs.”
July 17, 2025
ChatGPT Update
“Updates to Advanced Voice Mode for Free tier users: The Advanced Voice upgrades announced on June 7th are now rolling out to ChatGPT free users too. With the same improvements available to paid users, ChatGPT sounds more natural and expressive, and can translate more effectively. Rate limits for free users stay the same.”
June 13, 2025
ChatGPT Update
“We've upgraded ChatGPT search for all users to provide even more comprehensive, up-to-date responses. In testing, we found users preferred these search improvements over our previous search experience. ### Improved quality - Smarter responses that are more intelligent, are better at understanding what you're asking, and provide more comprehensive answers. - Handles longer conversational contexts, allowing better intelligence in longer conversations. ### Improved search capability and instruction following - More robust ability to follow instructions, especially in longer conversations, significantly reducing repetitive responses. - Capability to run multiple searches automatically for complex or difficult questions. - Search the web using an image you've uploaded. ### Known limitations - Users may notice longer responses with this new search experience. - In some cases, a "chain of thought" reasoning will show up unexpectedly for simple queries. A fix for this is rolling out to users shortly. - ChatGPT may still make occasional mistakes - please double check responses.”
June 10, 2025
o3-pro
“Today, we're launching OpenAI o3-pro—available now for Pro users in ChatGPT and in our API. Like o1-pro, o3-pro is a version of our most intelligent model, o3, designed to think longer and provide the most reliable responses. Since the launch of o1-pro, users have favored this model for domains such as math, science, and coding—areas where o3-pro continues to excel, as shown in academic evaluations. Like o3, o3-pro has access to tools that make ChatGPT useful—it can search the web, analyze files, reason about visual inputs, use Python, personalize responses using memory, and more. Because o3-pro has access to tools, responses typically take longer than o1-pro to complete. We recommend using it for challenging questions where reliability matters more than speed, and waiting a few minutes is worth the tradeoff. In expert evaluations, reviewers consistently prefer o3-pro over o3 in every tested category and especially in key domains like science, education, programming, business, and writing help. Reviewers also rated o3-pro consistently higher for clarity, comprehensiveness, instruction-following, and accuracy. o3-pro is available in the model picker for Pro and Team users starting today, replacing o1-pro. Enterprise and Edu users will get access the week after.”
June 03, 2025
ChatGPT Update
“Memory improvements are starting to roll out to Free users. In addition to the saved memories that were there before, ChatGPT now references your recent conversations to deliver responses that feel more relevant and tailored to you. Free users must be logged in and on up-to-date apps (iOS/Android v1.2025.147+). ### Opt-in reminders - Free users in EEA (EU + UK), Switzerland, Norway, Iceland, or Liechtenstein will see a prompt to enable this setting or can visit Settings > Personalization > Memory > Reference chat history to enable. - Outside the European regions listed above, all Free users that have memory enabled will receive the upgrade automatically. You can turn off memory anytime in settings.”
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