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The Ultimate List of Marketing Statistics for 2022

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Search Engine Optimization Statistics

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Social Media Statistics

Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions.

With billions of people on social media globally, understanding how to market on various social platforms has become an integral part of every business's success. These social media marketing statistics will help you learn how marketers today are successfully expanding their reach, boosting brand awareness, and promoting their products and services through these platforms so you can do the same. 

Marketers

The content management system you need to easily create and personalize website pages for every visitor — optimized for conversion across every device. Rely on developers as much or as little as you'd like.

Developers

Build websites using the tools you prefer. Enable your marketing team to make those last-minute updates on their own with flexible themes. Access resources and ideas from HubSpot's developer community.

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Developers

Build websites using the tools you prefer. Enable your marketing team to make those last-minute updates on their own with flexible themes. Access resources and ideas from HubSpot's developer community.

Video Marketing Statistics

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Twitter

  • 59% of U.S. users check Snapchat daily. (Pew Research Center, 2021)
  • Snapchat users spend over 30 minutes a day on the platform. (Snapchat, 2021)
  • There are over 300 million people who use Snapchat. (Snapchat, 2021)
  • Of Snapchat's $1.79 billion global revenue in 2019, $1.07 billion came from North America. (Statista, 2020) 
  • In 2019, Snapchat was the most important social network for 44% of U.S. teens. (Statista, 2020) 
  • Snapchat offers six different advertisement formats on the platform.  (Snapchat, 2022)
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Snapchat 

Video marketing is highly effective strategy when trying to appeal to and convert your target audience. With impressive video capabilities on smartphones today, it's also an affordable and easy tactic to implement, no matter your business type or resources. These statistics offer insight into how other companies are using the medium to reach, educate, and nurture their audience.

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Clickthrough Rate

  • Email marketing remains one of the most important and effective ways for your business to connect with customers and build lasting relationships with them.
  • With email marketing statistics, you'll be able to discover the ways other businesses are using email to maximize their ROI and connect with customers.

Marketing Technology Statistics

Marketing technology impacts the way you reach your audience, how they consume your content, and how they interact with your brand. (Source: https://www.hubspot.com/marketing-statistics)

  • Messaging Apps

    • As of April 2020, two billion users were accessing the WhatsApp messenger monthly.
    • 28% of customers resolve issues with a company via messaging. (Zendesk, 2020)
    • The number of messaging app users worldwide is expected to reach 2.48 billion by 2021. (Statista, 2020)
    • As of April 2020, WhatsApp was the top messaging app in terms of monthly active users globally. (Statista, 2020)
    • Facebook and WeChat were the second and third (respectively) most popular messaging apps globally as of April 2020. (Statista, 2020)
    Try it out

  • Mobile

    • The U.S. accounts for 47% of all smartphone users globally. Apple owns 50% of total smartphone market share in the U.S. (Statista, 2021)
    • 33% of global marketers invest in mobile web design. ((HubSpot Blog Research, 2021)
    • 88% of the U.S. population over 11 years of age owns a smartphone, that’s around 250 million people. (Infinite Dial, 2021)
    • 80% of consumers say they’ll only download an app from a company they know and trust, and 72% are concerned apps are tracking their movements. (Sinch, 2020)
    • Consumers are 35x more likely to open mobile messages than emails. (Sinch, 2020)
    • 62% of consumers would like to confirm service appointments via messaging, though just 41% do so today. (Sinch, 2020)
    Try this one out

  • Augmented Reality

    • In 2021, 35% of marketers were leveraging AR or VR in their strategies. Of those marketers, 42% plan to increase their investment in 2022. (HubSpot Blog Research, 2021)
    • 58% of marketers who currently leverage experiential marketing call it an effective strategy. (HubSpot Blog Research, 2021)
    Or maybe this one

Frequently Asked Questions

Live chat is a method of contact that many companies use to enable their customer-facing teams to talk with customers or prospects in a direct, quick manner. Rather than using social media or email, many customers appreciate the speed of resolution when working with a team over live chat. 

Traditionally, live chat works in a widget on your website, so customers can use the live chat window and continue to use your website. Some companies also choose to use AI or automated routing to ensure inquiries get handled as quickly as possible and by the best person to do so.

HubSpot’s live chat has built-in chatbots and automation, so customers get quick answers to all their important questions. Contact activity pages empower sales and support teams with additional context to offer the best possible experience.

Popular features of HubSpot live chat include:

  • The ability to talk with customers or prospects in real-time to understand their direct pains and needs
  • Conversation routing and automation so human team members are using their energy where it is best applied
  • Integration with HubSpot CRM so customer and prospect information can be added and viewed by anyone looking at the record
  • Contact activity pages that allow team members to view historical conversations and their outcomes all in one place

You can get started with HubSpot’s live chat and chatbot builder for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Marketing Hub.

Implementing live chat is typically a short process. You will need to embed the live chat widget on your site, but no development work is required—we provide an automatically-generated code to use. You can easily create bots and automation in no time using an intuitive builder to develop workflows. Beyond that, HubSpot’s live chat automatically integrates with HubSpot’s CRM tools, so your team can take advantage of contextual information about the customer without needing to do any extra data migration work. You can be up and running in hours rather than days or weeks.

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The Benefits of Digital Marketing

Let's cut to the chase; why should you start doing digital marketing?

  • According to Google,

    90%

    of people leave a mobile website if it isn't meeting their high standards.

  • HubSpot found that only

    5/8

    of organizations think their marketing strategy is effective.

  • According to BrightLocal,

    88%

    of buyers trust online reviews as much as personal recommendations.

Digital Marketing vs. Inbound Marketing

You've probably heard about both, but what's the difference?

Inbound Marketing Tactics

Which digital marketing tactics are also considered 'inbound'?
  • Female2-605

    Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind.

    Bernard M. Baruch

    Author

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    You've gotta dance like there's nobody watching,Love like you'll never be hurt,Sing like there's nobody listening,And live like it's heaven on earth.

    William W. Purkey

    Singer

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    Visit Page

  • Don’t walk in front of me… I may not followDon’t walk behind me… I may not leadWalk beside me… just be my friend

    Albert Camus

    Author

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  • Female1-642

    I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

    Maya Angelou

    Author

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Social Media

Social media channels like Twitter, Facebook and LinkedIn allow individuals, organizations, news distributors, and businesses to follow each other’s online activity, engage in virtual conversations, and share content. Digital marketers tend to use a combination of social media channels to drive traffic to their websites by promoting their content. It's also used to communicate with current and prospective customers.

 
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Content Marketing

Your content is what populates your website. Your blog and other pieces like ebooks and guides fall under this category, as do your graphics, interactive tools, and videos. When you create content that fits your target audience’s needs, answers their questions, and educates them on topics about which they’re confused, your content will naturally act as a magnet for highly qualified leads when they search for topics related to your business online.
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SEO

Search engine optimization (SEO) is the practice of optimizing your website and its content to increase your chances of appearing in search engine results pages. The closer to the top of those pages you are, the more organic traffic your website is likely to receive, so SEO is often a top priority for digital marketers who don’t want to rely on ads. SEO and content marketing go hand in hand and an effective content marketing strategy always considers SEO.

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Email Marketing

The communication channel of choice for most businesspeople and used by the majority of internet users, email is a powerful tool you can leverage to reach members of your audience directly. Traditionally, email has gotten a bad rap for being spammy and promotional. However, by taking an inbound approach to email, you can use email to deliver helpful, personalized, and targeted content to your prospects which they'll be pleased to received

How to Write a Blog Post: A Step-by-Step Guide

Review a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers.

Written by Rachel Leist

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