The Ultimate List of Marketing Statistics for 2022
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Social Media Statistics
Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online. By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions.
With billions of people on social media globally, understanding how to market on various social platforms has become an integral part of every business's success. These social media marketing statistics will help you learn how marketers today are successfully expanding their reach, boosting brand awareness, and promoting their products and services through these platforms so you can do the same.
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Sample Heading
Sometimes words just don’t cut it. They say a painting is worth 10,000 words, that would make videos like 1,000,000 words right? You can insert videos now from a variety of sources, like YouTube and Vimeo. This is going to be a game-changer for content landing pages, increasing the wow factor for our customers by 100 fold.
- 59% of U.S. users check Snapchat daily. (Pew Research Center, 2021)
- Snapchat users spend over 30 minutes a day on the platform. (Snapchat, 2021)
- There are over 300 million people who use Snapchat. (Snapchat, 2021)
- Of Snapchat's $1.79 billion global revenue in 2019, $1.07 billion came from North America. (Statista, 2020)
- In 2019, Snapchat was the most important social network for 44% of U.S. teens. (Statista, 2020)
- Snapchat offers six different advertisement formats on the platform. (Snapchat, 2022)
Snapchat
Video marketing is highly effective strategy when trying to appeal to and convert your target audience. With impressive video capabilities on smartphones today, it's also an affordable and easy tactic to implement, no matter your business type or resources. These statistics offer insight into how other companies are using the medium to reach, educate, and nurture their audience.
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Clickthrough Rate
- Email marketing remains one of the most important and effective ways for your business to connect with customers and build lasting relationships with them.
- With email marketing statistics, you'll be able to discover the ways other businesses are using email to maximize their ROI and connect with customers.
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Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind.
Bernard M. Baruch
Author
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You've gotta dance like there's nobody watching,Love like you'll never be hurt,Sing like there's nobody listening,And live like it's heaven on earth.
William W. Purkey
Singer
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Don’t walk in front of me… I may not followDon’t walk behind me… I may not leadWalk beside me… just be my friend
Albert Camus
Author
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I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou
Author
Social Media
Social media channels like Twitter, Facebook and LinkedIn allow individuals, organizations, news distributors, and businesses to follow each other’s online activity, engage in virtual conversations, and share content. Digital marketers tend to use a combination of social media channels to drive traffic to their websites by promoting their content. It's also used to communicate with current and prospective customers.
Content Marketing
Your content is what populates your website. Your blog and other pieces like ebooks and guides fall under this category, as do your graphics, interactive tools, and videos. When you create content that fits your target audience’s needs, answers their questions, and educates them on topics about which they’re confused, your content will naturally act as a magnet for highly qualified leads when they search for topics related to your business online.
SEO
Search engine optimization (SEO) is the practice of optimizing your website and its content to increase your chances of appearing in search engine results pages. The closer to the top of those pages you are, the more organic traffic your website is likely to receive, so SEO is often a top priority for digital marketers who don’t want to rely on ads. SEO and content marketing go hand in hand and an effective content marketing strategy always considers SEO.
Email Marketing
The communication channel of choice for most businesspeople and used by the majority of internet users, email is a powerful tool you can leverage to reach members of your audience directly. Traditionally, email has gotten a bad rap for being spammy and promotional. However, by taking an inbound approach to email, you can use email to deliver helpful, personalized, and targeted content to your prospects which they'll be pleased to received